QFMC 3.0 – Module 1, Lesson 1, Session 1 – Your Quiz Hook

Ryan Levesque:

Hello and welcome everybody to our first lesson here inside the Quiz Funnel Masterclass 3.0. I’m absolutely thrilled to be kicking things off here today. And I want to say welcome to today’s session. Now, in today’s session, we’re going to just jump right into it, because if you haven’t already heard, yesterday we had our kickoff call earlier yesterday, where we covered all the logistics, all the orientation elements, everything that you need to get yourself set up and ready to go for today’s session here today.

And we’re going to be diving right in and kicking things off here in just another moment. I’ve got confirmation that we’re all good here inside the broadcast booth. So if you’re ready, I’m ready, let’s do this thing, let’s dive right in. Again, welcome to the Quiz Funnel Masterclass 3.0. Today is all about module one, lesson one, session one, which is your quiz hook. Today is all about showing you how to create the big idea behind your quiz. It’s going to get all that incredible traffic, all those leads, all those individuals to take your quiz in the first place.

Now, the goal here is simple. The goal is to help you grow your business with the quiz funnel, whether you are just getting started, whether you are taking your business to the next level, and it really doesn’t matter what type of business you’re in, whether you sell e-commerce physical products, digital information products, if you’re doing affiliate marketing, if you’re looking to get clients, if you’re in a B2B, B2C market. If you’re looking to get more people to your webinar, if you’re looking to have a record setting launch, build your email list, or if you are a total beginner. The goal is the same, a quiz funnel can help you massively grow your business and your results and your impact. And it’s even true, even if you don’t know what your niche or offer might be.

Now over the next six weeks, I am going to be coaching you. We are going to be coaching you to get your quiz done. And that’s the result here. That’s the name of the game, that’s the goal. You can see right here just like so many other people getting their quiz done. And my goal is simple. We want you to become the next great quiz funnel success story like so many of the success stories that you’ve heard.

In fact, I would love to feature your face, to feature your business, to feature your story here next year when we do this once again. Just like Greg Lee, as you can see right here, he was in the exact same spot that you were in not that long ago, two years ago in fact, he was in this exact same spot. You can see right here, he posted inside the community that his big goal was to get things going, to get his quiz off to the races.

And then what was interesting when he wrote his one word rocket, he did this shortly before we faced the global shutdown with the COVID-19 pandemic. And he even says that the quiz funnel that he created saved his business, because he was able to pivot from an offline entirely business to an online business. And you can see that image from him right here. And today he makes over $17,000 a month in new revenue through the quiz. He’s gone from inconsistent leads to a steady stream of new customers and income. He’s getting ridiculous conversions of 33%.

And guys, in case you’re wondering, are people too busy to take a quiz? Greg is targeting doctors, some of the busiest people in the world and he’s getting leads for less than a $1.30 per lead. And these are the types of results that I want for you. These are the types of results that my entire team wants for you. And to help make this a reality for you, we’re going to get into it straight away here today. We’re going to get right into it in this session.

And I’d love to just reintroduce someone that many of you had a chance to meet yesterday, my co-presenter whom you’re going to be seeing quite a bit here in the next few weeks at our Quiz Funnel Masterclass, hailing from the other side of the world in Australia, the one, the only Michelle Falzon. Hey Michelle, how you doing this morning?

Michelle Falzon:

Hey Ryan, I’m doing really well. How are you doing?

Ryan Levesque:

Doing really, really good. You got to tell us, you got to always remind us what time of the world is it right now for you in your part of the world.

Michelle Falzon:

Do you know what, it’s almost to the minute the same time as it was yesterday, it is 3:37 AM today.

Ryan Levesque:

What was it yesterday? 3:35 or 3:34, something like that.

Michelle Falzon:

3:38 I think it was.

Ryan Levesque:

That’s precision guys. That is precision. You don’t have to get it perfect, you just have to get it going, but sometimes you can get it pretty close. Well, super excited to have you here, Michelle. Maybe we could talk a little bit about just a few quick things just to remind everybody, we’re not going to go deep into this. We’re going to breeze through this quickly so we can get into the meat of what we’ve got to cover here today. But just to remind everyone, where is the conversation taking place? What do we need to do? Where is everything?

Michelle Falzon:

Right. As you said, everybody’s got this on the kickoff call. If you missed the kickoff call, do go back and watch that. But the main place that you want to be knowing about right now is to head over to the Facebook group if you’re not already there and join that group and you can get to the Facebook group at any time by going to quizfunnel.com/fb. And join that group if you aren’t already in there, that is command central.

And at any time inside the group, you can also get to the chat for the live training. And that is at quizfunnel.com/chat. We set up a dedicated chat thread, comment thread for each of our live sessions. And that URL will just continuously point to the new sessions, so you only got to remember one URL, quizfunnel.com/chat. So go ahead and find that right now, because that is where we’re going to be talking and communicating back and forth with you today on this session.

The other thing I wanted to just mention is that we found that app, it works better on the Facebook app. So if you’ve got a phone or an iPad or something where you’re actually using the Facebook app, that will often give you a smoother experience. And another recommendation is if you again have a second screen, like your phone, like your iPad or another screen on your computer, you can keep the chat thread up and then you can see also the main training. Ryan, given that we want to get into it right away, shall we get started with some interaction in that chat right out of the gate?

Ryan Levesque:

Yeah, that sounds good. What I’d love to do, and some of you are already doing it, give me a shout inside the chat. Let me know where you’re hailing from right now, where you’re watching this from right now. Inside that chat again, the link is quizfunnel.com/chat. It’s going to take you straight to the one chat thread that we’ve got going on. We got some practice yesterday. We’re going to be doing more of this here today. Let me know where you’re watching this from right now. I’d love to give you a little bit of a shout at as well.

I see John Rarick from Dayton, Ohio. How’s it going? Wendy from Salt Lake City. Michelle, excited to get started as well. Hey, everybody, Radul, Adriana, Suzanne, Amadeu, Sue Porter, Samantha, Bernardo, Jeffrey, Catherine, Genesis, Kevin, how you doing? Brian, Cindy, David, Jeanne, loving it. Eric from

Greenville, North Carolina. South Carolina says more, we’ve got the Carolinas covered right there. Myrtle Beach, South Carolina. Man, you guys are all clustered together, it’s funny. Adam, what’s going on my friend from Springfield, Illinois? Haley, Nashville, Tennessee. Hey Becky, California. Loving it.

David says, “Important question, is Michelle awake from last night or awake early today?” I mean, that is one of the great mysteries of the world. Les McDaniel, how you doing my brother? What’s going on from Austin Round Rock, Texas? Great to see you here friend. Kim from Edmond, Oklahoma. Candy, hello from Belgium. I think that’s a hello. I don’t think that’s hell from Belgium. I think Belgium’s a pretty special, great place. Hey Candy.

John, Lewisville Dallas area in Texas. Rachel, Jamaica, what’s up? Rolando, Los Angeles. Jack just puts the flag. We all know where he is from, Canada. Christian from Austin. Angela, wonderful day. Coming from Connecticut. We got so many more of us here. If I didn’t give you a shout-out, it’s not because I don’t love you. It’s because I’m going to get excited to get started here as I’m sure you are as well.

One of the other things that we do inside the chat is we have a hashtag I want to remind you, it’s called hashtag nugget. Anytime you hear something, see something, pick up on something, you’re like, “Ooh, that’s a good idea.” Use that hashtag nugget inside the comment thread, let us know what it is. Piece of gold that you might find, a little takeaway, something small, something big, use that hashtag nugget. Another thing I want to remind you of is our quiz workbook, the workbooks that we’re going to be using here today. Michelle, can you remind us all where we get access to these workbooks and the best way to use the workbook in today’s session?

Michelle Falzon:

Absolutely. So you do get a link to the workbook in the email that goes out in the morning. So if you’re one of those people that likes to download it, or perhaps even you may even want to print it, you definitely do not have to print it, that’s entirely optional. You’re going to get access to all of that inside the online learning area. And you’re going to hop into the online learning area by going to quizfunnel.com/learn. And that is going to take you into the main area. And hopefully by now you’ve been in there, you’ve had a look around, you’ve got your login details.

We covered all that on the kickoff call yesterday, so if you’re wondering, how does that all work? Go and check out the kickoff call. But you want to head into this quiz funnel master class tile, and you want to go to module one right there where you can see that counter, the cursor is. You head into the module one and we’re still in this … we’ve done the getting started, that’s where you’ll find the kickoff call and all those things, if you are wanting to catch up.

And right now we’re in lesson one, because we’re talking about your quiz hook. You’re going to click on that. And there’s some information at the top. And if you scroll down, you’re going to see there’s three sessions happening there. There’s today’s live training. There’s some homework support information we’re going to give you in session two, which we’ll tell you a bit more about later. And then on Friday, there’s your Q&A. So that’s all group there together.

Today, right now you want to go into session one, your quiz hook, you’ll see there’s a holding video up there because that’s where the recording of today’s session will go. And then when you scroll down, you’re going to see various assets there. And right now the resource that’s available to you is your 2022 quiz hook workbook. And you just click the little blue download link. You’re going to get that workbook onto your computer.

The big important piece of information that we will is worth repeating is you need to save that, so you can see that little download icon there at the top right. Save that to your computer, then reopen it. And now Bob’s your uncle. You can work away in your document because these are all interactive documents. So keep that document beside you. Oftentimes you’ll see we’ve summarized the information that we’re sharing, so you don’t have to scribble madly to cover all the notes. Most of the key information that you need is also in the workbook for you, along with the exercises that you want to get through today. And you want to work in those as you go. If you got a thought, put it in there as you think of it.

Ryan Levesque:

Beautiful, beautiful, beautiful. And if you get any trouble, just shoot us an email at contact@askmethod.com. If you can’t log in, your password’s not working or anything like that, team will be able to help you out with anything that you might be stuck with. So with that being said, we’re going to get right into it here today. And we’re going to start today with a little bit of a game. I was starting with a fun little game.

This game is called the split test guessing game. And the reason why we’re going

to be starting with this game is because this is something we’re going to be talking about here today, how to split test your best ideas for your quiz to ensure that the quiz that you build is going to be successful based on your response from the market.

Now, the reason why we do this game is because it’s fascinating to me every

time that we throw out different quizzes, different possibilities, how seldom we’re able to guess the one that the market has chosen as the winner. And so today we’re going to do a fun little game. We’re going to go back to a few of our previous students hook ideas, which I’m going to ask you in a moment. Which of these ideas do you think, one, the split test?

Now again, a split test is where you put a few different ideas in front of a market

and you see which one gets the most response, which one gets clicked on the most, which one gets taken the most and so on and so forth. So are you ready for a bit of fun? Ready to have a bit of fun and start things off with a bit of a game here today. All right. This game is fun. It’s easy. The rules are simple. Everyone can participate. I’ll explain as we go along. So let’s do this. We’re going to head on over to our slides here, split test guessing game. First one that we’re going to look at is a quiz to a low priced email course from Bobby Klinck. And it helps entrepreneurs set their business and legal foundation so they can build their businesses. Let’s go to this screen right here. Four different quiz ideas. What is the number one thing killing your email marketing? What is the number one email marketing hole in your business? What’s your number one email marketing fatal flaw or what’s your number one email marketing mistake? Which one do you think was the winner after running this test.

Inside the comment thread, just type in Bobby for Bobby’s quiz, Bobby one, Bobby two, Bobby three or Bobby four. So go ahead inside the comments. Let me know which one you think, Bobby one, Bobby two, Bobby three, Bobby four. You can look at the screen right here. Which one do you think was the winner?

We will give you just a second to participate. You’ll be self scoring yourself in this fun little game here. Post it inside the chat when you’ve got your answer. I’m going to hit the refresh right now. Let’s see.

And by the way, make sure you type in Bobby one, Bobby two, Bobby three, Bobby four, because we’re going to be doing a few different examples here. This is how you’ll be able to keep track. Go beyond just the number. Bobby, B-O-B-B-Y one, B-O-B-B-Y two or B-O-B-B-Y three, so on and so forth. Here we go. Bobby one, Nova says Bobby one, Marsha said Bobby four, Christi says Bobby three. Ellen says Bobby four. Patty says Bobby four. Bobby three, Bobby one, Bobby two, Bobby one, two, three, four, four, one, three, three. So we got a big mix here.

And the winner is of this little split test is number three. What’s your number one email marketing fatal flaw? Your number one email marketing fatal flaw. I’m looking like this. I’m looking at our little list right here. I’m seeing some Bobby threes, but I’m not seeing everybody putting Bobby three in here. So that just goes to show you that sometimes it’s not what you might expect. Let’s do another example right here. We’re going to do three of them.

This is Karen Fowler Furr, she is a business coaching client of ours. Quiz to purchase templates helps entrepreneurs achieve their vision through coaching and integration strategies. Let’s take a look at the split test guessing game for Karen’s quiz. Excuse me, what’s your team growth profile. Number two, what’s your number one team growth blocker? Number three, what’s the number one team readiness score? And number four, what’s your team management type? Again here, this is Karen, K-A-R-E-N. So we’ll type in Karen one, Karen two, Karen three are Karen four. Take your guess. Points for participation. Self scoring yourself. Post it inside the comment thread, one, two, three, four, Karen one, Karen two, Karen three, Karen four. Let’s see what we have. Let’s see right here. Karen four, Karen two, Karen two, two, Karen four, Karen four, two, four, four. Karen three, Karen one, Karen two, four, three, four, four, three, two, one, got a lot of guesses here.

And the split test winner on this one is Karen three. Number three. What is the number one team readiness score? Interesting. I didn’t see very many Karen threes here. I see a few, a lot of Karen twos and a lot of Karen fours.

All right, let’s do one more of these right now. This is Terry Mitchell. He’s got a health insurance business. He has a quiz to an online course to help reduce your premiums. Split test guessing game, what’s your health care policy gap? Number one. Number two, what’s your healthcare policy savings gap? Number three, which money saving mistakes are you making? And number four, what’s your number one money saving mistake.

All right, one last time inside the chat, this is Terry, T-E-R-R-Y. Terry one, Terry two, Terry three or Terry four. Post your answer, your best guess inside the chat. We’ll tally up the scores and we’ll see how we did. Terry three, Terry four, Terry two, Terry four, two, four, two, three, four, four, four, two, three, four, four, two, three, three, three, three, one, two, four. And the split test winner was number two. What’s your healthcare policy savings gap? Let’s just tally up the score, see how you did. How many did you guess right? If you got one out of three correct, type one out of three. If you got two out of three correct, type two out of three. If you got all three out of three correct, type three out of three. If you got zero out of three correct, type zero out of three. Let’s see how we did. Let’s post it inside the chat. And by the way, this is just a game for fun, so no shame if you got zero out of three and three out of three.

Gosh, good for you. Congratulations.

There are prizes for participation, not necessarily prizes for getting it all right. Looking at this right now, seeing it right here. Looking at our screen. Anna says, “I got one out of three.” Amy says one. Lynnelle zero, Christina zero. One out of three Jackson, one out of three, Donna one, Olivier one out of three. Randy, one out of three. John, one out of three. Deidra one out of three, one out of three. A lot of us getting one out of three, two out of three, zero out of three. Lot of smiles, a lot of laughs. Not a fail, just a fun nugget. Absolutely zero out of three on a roll. What’s the takeaway here? The takeaway is that when it comes to coming up with the hook behind our quiz, we don’t want to guess because we’re not necessarily great at guessing. Instead we want the market to help us determine what is the big idea behind our quiz before we build it, makes sense, right? You want your quiz to be successful. I want your quiz to be successful. So let’s let the market tell us which quiz idea you should run with before you do all the work before you spend all the time and money and investment to actually get it launched and off the ground. Let’s figure out what quiz is going to win before we actually build it.

And that’s what we’re going to talk about here today. We’re going to talk about the importance of testing your hook. See, this is the heart of the ask method. The heart of the ask method is to ask because your message needs to come from your market, not from your mind, that’s a nugget right there by the way.

But how do you create your hook or your quiz or know which hooks to test.

Well, to do this, we are going to start at the very beginning. We’re going to go back to our quiz creation flow. Now, remember I mentioned that there are some core concepts that we are going to be covering from a couple different angles to really ensure that you’re walking away with this and you have a deep dive level of understanding on some of these topics. And I also think it’s sometimes helpful to hear things explained from a slightly different perspective, a slightly different voice.

A different person can explain things in a way that makes it click for you in your mind in a way that you might have not had it click before. Michelle, I’d love to invite you to come in and maybe talk a little bit about the quiz creation flow and how it kind of leads in to this idea of coming up with your hook and then testing your hook before you actually build your quiz. Michelle, maybe you could recap this quiz creation flow.

Michelle Falzon:

Yeah, sure. I’d love to. And so really the foundation of the whole quiz when you boil it right down, what you’re doing is you’re putting out something that’s really interesting and attracting people to find out more. We love to learn things about ourselves. If you get that hook right, you are really attracting people to come in and click on your link, open your email, click on your ads. The first part is really that attract step.

And this is the magical part of the quiz, because then there’s this process of diagnosis. You’re not just imposing some tips on somebody like you might with an ebook or a guide or a mind map. You’re actually asking questions so that you can diagnose what that person’s unique situation might be. And then that puts you in the perfect position to then prescribe, to say, “Hey, based on what I know about you, here’s what I think you should do next.”

When you boil this whole process down, that is kind of the through line that is happening. You’re attracting, you’re diagnosing and you’re prescribing, that’s the foundation of the whole process. And if we go into a little bit more detail, that attract process is where we welcome people into the quiz. And we can do that on the welcome page of the quiz. It might be a Facebook ad. It could be a link in an email and there’s this welcome beginning part of the process, come on in and find out X, Y, Z. And you saw some of those hook examples just now.

Then we go into the diagnosed part and we diagnose through questions, through asking, like you go to the doctor and they ask you, “Well, does it hurt when you do that? And lift you arm, let me see how much you can move your arm.” And things like that. We ask a series of questions. One of them being a very special question, which is a lead capture question. That’s where we’re getting all these people building their fantastic lists and getting those big communities of people at really inexpensive prices. Because one of the questions you ask is a lead capture question.

And then we move into the prescribe and that happens in these two parts, outcome and sell. The outcome is where you deliver the thing you promised in the quiz, hey, you are X, Y, Z type. And then you move on to offering them the next step. The prescription is, hey, you’re this type. And here’s the very next best thing that you need to be doing to move forward or to achieve that goal. So that cell can be as Ryan was explaining, it can be to join a list. It can be to go ahead and buy a product right now, it can be to watch a sales video and then buy a product. It can be to attend a webinar, to book an appointment.

You can even be sending people to a survey. You can be doing all kinds of things, sending people off to an affiliate product. All of that can happen at the back of the quiz. And remember, it’s a marketing quiz. The purpose of this quiz is, yes, to help you grow your list, get people engaging with you, but then to move them forward to actually buy from you. And so that point at the end where you make the prescription is really key.

Let’s zoom up again from there. So what is that whole welcome part where we’re attracting people?

That’s the hook, that’s when you give them something that they cannot resist when they see it in their Facebook feed, or when you send them the email or when you’re talking about it to them on a video on their screen. And that’s what we’re going to dive into today. That’s the hook, that’s the piece that’s going to make it really interesting. Oh, I want to find out more.

The part where we diagnose, where we ask the questions, that’s building a bridge so that we can get to the point where we prescribe, we offer the outcome and we move them forward into the next step. And that is the offer. We talked a bit about the offer yesterday. We’re going to dig into the offer a bit more in depth next week as well. So that’s the snapshot of what the game is that we are playing here with our quiz. And as you now know, and as Ryan has explained a few times, you don’t build your quiz in the same order that people take your quiz. You’ve just seen me talk you through that diagram, really moving from left to right. They see the email, they click on it, they answer the questions. They give you their details. You reveal the outcome and then you move them through the next step. That’s a very logical progression.

But that’s not the order in which you build your quiz. You actually build your quiz in reverse. You begin with the anti mind. So the very first thing you’re going to think about is the offer. What do I want people to do right at the end of my quiz. You want to make sure you’re attracting the right people that are going to buy from you. So we start at the end then we zoom our way back to the beginning because now we want to come up with an idea, a hook that’s going to attract the right people, that’s going to get people into my quiz and set the tone for my quiz.

And then we build the bridge, the questions come in last. That’s a recap of the process. And we’re going to spend the rest of today’s session really focused on this hook piece. And when you get this right, I’m going to show you some really practical ways for you to know I’ve got a really good hook. This is when you start to get the lower price leads. This is when you start to get more people coming through. This is when it becomes easier to then move them forward onto the thing that you want to sell. Ryan, how did I go? Was that okay?

Ryan Levesque:

That’s perfect. I mean, that’s so great. And what I’ll add to everything that Michelle just mentioned is this hook is so important because this is where it all starts. If you have a boring, bland, non compelling hook


or big idea from your quiz, nothing else happens. It’s sort of like, if you don’t pour gasoline into your car, you’re not going to go anywhere. If you don’t charge your electric vehicle, there’s going to be no juice to get the thing moving.

And this is what kind of is the catalyst that kicks everything else off. If you have a compelling hook that people want to know the answer to, they want to find out their results, then everything moves forward. If you have something that people look at and they say, “Eh, not really that interested.” Nothing else matters. So we spent a lot of time here on the hook.

And for those of you who participated in some of the free training that we did over the last few weeks leading up to this masterclass, some of this is going to sound a little bit familiar to you, but today we’re going to go much deeper. We’re going to peel away further the layers of the onion so that you can actually get to the idea, get to the truth. I have an expression that I like to share with our business coaching clients. I say, “The fast you get to the truth, the fast you get to the cash.” And that’s the name of the game here today is to get to the truth, to get to that big idea, so that way you can get to the leads, you can get to the clients, you can get to the customers and then ultimately get to the revenue, get to the cash that’s going to be the pot of gold figuratively and literally that’s waiting for you on the end of this entire experience, entire process.

With that said, let’s take a look at this process in a little bit more detail. Remember there are two parts to your quiz hook. The first is your quiz topic and your quiz topic could be anything from a whole host of possibilities, quite literally limitless possibilities. And I wanted to share with you just some more examples, examples that you probably haven’t seen before, new examples that we haven’t talked about in the free training that’s only available here inside this masterclass of a whole bunch of different markets, clients, students of ours that have done this in the past.

Here’s an example of a retirement planning quiz, what retirement mistakes could you be making. A real estate quiz, what type of Southwest Florida new construction community fits you? Here’s a dog training quiz. What’s the biggest dog brain training mistake you are making? A travel packing quiz. What’s your travel packing pitfall? A makeup quiz. What makeup is right for you? A dry eyes quiz. What’s keeping your eyes dry? Paintings for your home. What paintings are right for your peaceful home? A farming plan quiz. What farming plan type is right for you?

Startup investment quiz. What’s the investor readiness profile of your business? A fashion wardrobe quiz. How well does your wardrobe fit your lifestyle, body and unique features? Learning to read quiz. What motivates a child to learn how to read? An inflammation quiz. What keeps you inflamed? A business breakthrough quiz. What’s blocking you from a business breakthrough? A wedding planning quiz. What’s your wedding planning personality? A headache quiz. What’s triggering your headaches? Take the quiz to find out now.

A natural hair quiz. How ready are you for your natural hair journey? Take the quiz to find out now. A DSLR camera quiz. Looking for the right digital camera, take this quiz to find out now? A metabolic type quiz, a metabolism quiz, a guitar playing quiz, an online course playing quiz. Now, when you look at all these examples, what do you notice? What stands out to you? Go ahead, post in the chat. What do you notice about all of these examples? Anything that comes to mind, only right answers. Just what observations have you seen just letting these examples sort of wash over you, just pouring over you, seeing these different examples. What stands out to you? What comes to mind when you see all these different examples.

I’m going to head on over to the chat and just see what nuggets, what observations, what ideas we pick up and see from this entire process here, looking at this, gosh, so much engagement right now, love it. Points to the offer. Pain points about finding out more about themselves. Covers carry some kind of provocation. Compelling questions, it’s focused, touching on pain points. It’s about the quiz taker. It’s not about you. It includes you or your … they’re all differences, Jackson. Yes.

The takeaway that I want to invite you to walk away with from this is that you can have a quiz on just about any topic. As long as that topic ultimately goes back to the quiz taker. You’ve noticed that word you, it’s all about the quiz taker. It’s not about you the marketer, not about you the entrepreneur, not about you the quiz creator, it’s all about the person taking the quiz. How do you put it front and center to make it compelling for them? What’s causing your eyes to be dry. Take the quiz to find out now.

What’s triggering your headaches? Take the quiz to find out now. What’s stopping you from you experiencing that business breakthrough that you’ve been trying to achieve? Take the quiz to find out now. So it is all about you. It’s all about the quiz taker, but the topic can quite literally be almost anything under the sun. That’s your quiz topic, the first part of the equation.

But remember there’s a second piece of the equation, which is what? What do we call this? Those of you who have been paying attention along the way. It is your quiz framework. And remember there are three quiz frameworks, which is type, killer and score, right? So type, killer and score. Three quiz frameworks. And what we’re going to do here today, as I’m going to go just a little bit deeper than we have so far into some of the science behind why these three quiz frameworks are so powerful. And as I go through these, I want to encourage you to start thinking about in a little bit more detail with a little bit more perhaps thoughts, which of these quiz frameworks do you think might make the most sense for the quiz that you have swimming around in your mind right now?

First one is what we call the type quiz. Remember type quiz is where you help people figure out what category or type that they belong to in a particular topic. Now, the science behind this, the psychology behind this is based on what’s known as the psychology of categorical perception. And this is work that was pioneered by Brent Berlin and Paul K.

Ryan Levesque:

This is work that was pioneered by Brent Berlin and Paul Kay, and basically, it’s the fact that we perceive distinct categories when the change is more gradual along a continuum. Our brain, even when there’s a gradual continuum, our brain perceives things in the form of different categories. It’s the reason why personality tests make sense, because we want to be able to know, what personality type do I fit into? Even though with seven, eight billion people in the world, we all have unique personalities, but we want to reduce the complexity of the world by organizing things into different buckets.

The reason for that is, even when change is actually up on a continuum, we have a universal inclination to categorize things. I’ve shared with you the example of color, how our mind wants to put that spectrum into different groupings, like yellow and green, and blue and violet. This is universal. This is not just limited to color, it’s universal. It’s the reason why those personality type tests, like MBTI and the KOLBE Assessment, the HowToFascinate Profile, the Wealth Dynamics Test, the Enneagram Assessment and more are so popular; why millions upon millions of people have taken these tests.

We can tap into this psychology when we’re creating a quiz funnel. For example, the proactive skin type test. Attract, diagnose, prescribe. Putting people into different types, all based on your skin type. Or for example, the RealDose weight loss type quiz that you’ve heard me talk about. Attract, diagnose, and prescribe. Identifying a person’s weight loss type to ultimately recommend the right foods, the right exercises, and the right dietary supplementation. That’s a type based quiz.

Killer based quiz is a bit different. Let’s take a look at the science here. Killer based quiz is where you are helping people identify the biggest mistake or block or gap that they have in their life that’s holding them back from getting the results that your product or service delivers. We talked about how the fear of loss is infinitely more powerful than the promise of gain. This is one of the all-time great direct response headlines in the history of advertising. Do you make these mistakes in English?

This ad that you see on the screen right here, this headline is a headline that ran profitably for over 50 years, unchained. Excuse me, unchanged. You’ll notice that this headline does not say, how to speak English more eloquently. It’s, do you make these mistakes in English? The reason for that is the fear of loss, the fear of making a mistake, the fear of having a gap, a blocker is more powerful than the promise of gain. Now, the psychology here was arguably best explained by Daniel Kahneman.

Now, Daniel Kahneman, if you’re not familiar with his work, one of the books that I have behind me, I know some of you were taking photos of the books that I have on this bookshelf, which is my small bookshelf, I’ve got hundreds, maybe thousands of books elsewhere, but it’s one of the books that I have on this bookshelf, Thinking, Fast and Slow. If you’re not familiar with Daniel Kahneman’s work, Daniel Kahneman is an Israeli psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics.

In fact, he won a Nobel Memorial Prize in, I think it was 2002 in Economic Sciences for his work. He is truly one of the leading researchers, leading thinkers in the space of behavioral economics. One of the things that he discovered through his work and revealed is one of many cognitive biases that we tend to have. One of these cognitive biases is what we call loss aversion, and it looks a little something like this.

The central assumption of the theory of loss aversion is that losses and disadvantages have a greater impact on preferences than gains and advantages. What that means in English, without making this too complicated, is that we are not rational beings, and we often make decisions based on the promise of economic gain. But we have a faulty waiting system in our mind. For example, it shows up all the time if you’ve ever bought something like a used piece of furniture on Craigslist or Facebook Marketplace. You have someone that’s trying to sell this, what looks like a piece of garbage couch or table, or something that they own, for an amount of money that you’re like, “Who’s going to pay this for this amount of money?”

Well, we all have this inherent bias in us where the things that we presently have, we value them more highly than someone else might value them to get them, because it’s the fear of loss. It’s the loss of that thing which is driving our economic calculus in our brain. I know that may sound a little bit heady, but sometimes it’s helpful to understand the science and the rationale behind something before you use it. So you can apply it and use it in the most effective way possible. When it comes to building a quiz funnel, the way we use this is by using what we call a killer quiz.

Now, a killer quiz, like the one that you see right here, the golf swing killer quiz. Attract, diagnose, and prescribe. Taps into the psychology by helping to identify the mistake you’re making in your golf swing. That way, you can fix it and get the promised result, which is improving your accuracy, distance, and consistency. Similar story here in the guitar progress killer quiz. Attract, diagnose, and prescribe. By Charlie Wallace. Identifying the biggest mistake you’re making in your guitar playing right now. That if you could just fix this mistake, could unlock your ability to play riffs and solos and the songs that you actually want to play. That’s a killer quiz.

Third framework is what we call a score quiz. Now, a score quiz is where you help people find out where they fit on a particular scale, a ranking or a spectrum with regard to a specific topic. To understand this one, I want to put this up here on the screen. Is anyone else old enough here to remember what this looks like here on the screen? I’ll put it back up on the screen. Anyone else old enough to remember this right here? Does that bring back memories? Yeah?

Michelle Falzon:

I had one of those.

Ryan Levesque:

I’m sure yours said 100, 100, 100 across the board. Not all of us were quite-

Michelle Falzon:

It might have.

Ryan Levesque:

… the student that Michelle might have been here. In fact, let’s do this. I’m just curious. I don’t know if this is true. Michelle, in Australia, do they use letter grades like A, B, C and D? Or is it just number grades? Or how does it work in Australia? I’m not familiar in different parts of the world.

Michelle Falzon:

Yeah. It’s a mix of both. Although I think actually we’ve discovered once I think before, that the A grade is a different number, I think. But yeah, it’s a bit of both. I think Americans are a lot more on the As, Bs and

Cs, but it’s emerging more so in Australia now.

Ryan Levesque:

We’ll do a fun little game right now, just inside the chat, let me know. Where are my straight-A students? Who is a straight-A student? We know Michelle was a straight-A student, so we don’t even need you to post this in the chat. But where are the straight-A students? Go ahead. Post it inside the chat if you’re a straight-A student. And then conversely, where are my C students? Who are the Bs and Cs, the C students. Yeah.

Whenever I ask this question, post it inside the chat, whenever I ask this question when we’re doing like a live workshop in person or whatever, it’s always so funny to me. Because the straight-A students, they’re all sitting in the front of the room. They all raise their hands like this. They’ve got their colored pencils all lined up so perfect in front of them, their notes. And then you get the C students in the back of the room that just throw their hand up when I say, who’s a C student? They’re almost like, “Yeah. Screw you, Ryan. Why are you asking me?”

It always makes me laugh because I have so many successful stories of straight-A students, so many successful stories of C students and everywhere in between. But what always makes me chuckle is the fact that we still carry these identities with us into adulthood. When I asked you this, who is a straight-A student, you probably triggered it in your mind. And if you weren’t a straight-A student, maybe it evoked the memory of someone that you went to school with who was a straight-A student, like a sibling or a friend, or the annoying classmate that sat in the front of the room.

In case you’re curious, I was a bit of a mixture of both. I was a straight-A student. I was very much a straight-A student. I was number one in my class. But I was also the kid who got into a lot of trouble as well, who always had his desk right next to the teacher in front of the chalkboard, got kicked out of school, suspended, did the whole thing, because I was always fooling around and causing trouble. I think that’s the mark of an entrepreneur.

I love it right here. We’ve got a mix of us here inside the group. This always makes me laugh seeing all of us right here. I’m going to hit the refresh button right now. Morris says, “Me. Me. Me. That’s me.” Oh, yes. Report card. Yes, I remember this. Brings back so many memories. What’s the point of this? Why do we talk about this? Well, this is why a score quiz is so valuable. Because at a young age, we were conditioned as students that your value in this world can be equated to the score on a piece of paper, like the one here on this slide, on the screen right now.

It’s drilled into us at a time in our lives where we’re very impressionable. It’s a formative time in our lives. Even into adulthood, we want to know, what’s my score? How am I doing? Where am I at? How am I tracking? Am I on track? Am I behind? Am I where I should be? How do I compare to my peers? Now, the psychology behind this is the psychology that was really led by a social psychologist from New York, by the name of Leon Festinger, who really was one of the leaders in something called social comparison theory.

Social comparison theory basically states that there’s a drive inside of all of us, inside of every single one of us, to gain an accurate self-evaluation of the world. The theory basically explains how individuals evaluate their own abilities, their own opinions, by comparing themselves to other people, to reduce uncertainty. That at the end of the day, is one of the biggest drivers that we all have. We want to reduce the uncertainty that we have in our world. What should I do next? What’s my next step?

You can see some of the work right here. This exists in the human organism, a drive to evaluate his or her opinions and abilities. And it’s baked into our DNA. We want to know. How do we stack up? How do we compare? We’re constantly looking to evaluate our performance in just about every area of our lives. How does my salary compare to other people? You go to salary.com and check it out, right? The RealAge

Test by Dr. Oz. What’s your body’s real age? Take the quiz to find out.

Now, your birth certificate might say that you are 55 years old. But how old is your body? Do you have the body of a 55-year-old? Do you have the body of a 45-year-old, or gosh, a 65-year-old? How do you stack up? The Digital Readiness Score. Attract, diagnose, prescribe. How digitally ready is your business? The Authority Score by Ronnie Nijmeh. Attract, diagnose, and prescribe. How does your authority stack up relative to your competitors, to your peers? We combine these two elements right here, your quiz topic, and the three quiz frameworks; type, killer, score. These are the two ingredients to create a winning quiz hook. This is the background information. This is all the raw material that we’re going to be pouring into this next work period, where we’re going to be starting to get to work and figure this out.

Now, we’re going to be diving into a practical exercise here in just a moment to help figure out what your hook is, beginning with getting clear on your quiz topic and your quiz framework. And to do that, we’ve got a handy-dandy helpful resource in the form of a step by step checklist. This step by step checklist is on page six of your quiz hook workbook. I’m going to pull that up on my screen here in just a moment. Make sure I’ve got the right page right here. Page six. If we go to our screen right here, again, you’ll know you’re in the right workbook because the cover will say your quiz hook workbook.

Don’t confuse it with the kickoff call workbook, separate workbook. This is your quiz hook workbook. We scroll down to page six in the workbook, and you can see this handy-dandy checklist which we’re going to be using for the work that we’re doing in this session here today. Remember, you get that at quizfunnel.com/learn, if you’re not sure where to find it.

All right. Your quiz hook checklist, it begins with this first step right here. You got to start with your offer. Remember, we begin with the end in mind. Start with the end in mind so you can build that staircase straight to your offer. Or if you prefer the slide visual, that slide that slides right down into that perfect pair of pants, IE the product that you want to sell your customer, your prospect. All right. We start with the end in mind. We first start with the offer.

Now, the great news is that if you’ve already done this on the kickoff call and gotten clarity on what you might be selling on the back of your quiz, you’re done. Step one, you’re done. Now, if you don’t know, don’t get stuck here. Remember, just pick a practice quiz. Even if you’re not sure what you might be selling, just pick something for now. Just put it out there in the world. You can always change it later. You can always tweak it. You can always modify it. We covered a range of options on the kickoff call yesterday. Everything from selling your own product to selling somebody else’s product as an affiliate, to even doing quizzes for clients, if your product isn’t ready yet. It’s all in yesterday’s kickoff training session.

All right. Quick recap. Three things that you want to know about your offer. You want to know A, who you’re selling to your market, B, what you’re selling, and C, how much you’re selling it for your price point. Michelle, I don’t know if maybe you would be open to maybe sharing a few of the tips that we touched on yesterday. Maybe just recap them and maybe share it from your own perspective some of the tips that we have for folks when it comes to picking your offer, if you’re not entirely sure what offer to choose.

Michelle Falzon:

Yeah. I would love to do that. You might have multiple products or you might be thinking about creating multiple products. We want to give you these few ideas right now for you to assess. With all that you’ve got available to you, existing products or things that you can create and bring into the world, what might you focus on for your quiz? The first thing to think about. Well, maybe you’ve got a product or a service that’s super popular. Your most popular product could be an ideal thing to put as the thing you offer at the end of your quiz.

Maybe you have a product that solves a really well-known problem. This is a really good idea to have as the thing that you offer at the end of your quiz, because remember what Ryan was saying about that front end hook. If you get a great hook and you get a lot of people in, and then you can present them with an offer that solves a problem that a lot of people have, now you’re starting to get into some really magical territory. Because you’ve got a hook that attracts a lot of people, and then you’ve got an offer that solves a problem that a lot of people have. That’s a really winning combination.

Or maybe you’ve got a new product that you want to launch in a big way, and maybe you don’t even yet have a product, or you aren’t sure what to offer. In that case, you can send people to a wait list. A quiz can be a great way to launch a new product, get you that flood of new leads coming in and getting that product off the ground. Or it can be a great way to build a wait list for a product that you may be working on, or even just thinking about building.

Of course, you can build your list to make an offer in the future. That’s another thing. If you’re sitting there going, “It’s going to be a little while before I’ve got something,” then you can get that quiz working for you to grow your list in anticipation of having your product. And having that audience, that hungry crowd ready for what it is that you are going to offer. Those are some of the main ones, and of course,

Ryan, there are some more things to think about if you don’t have an offer.

Ryan Levesque:

Yes. If you have no offer, if you’ve got no product, create a pre-launch list. I saw a few here inside the comment thread saying, “I think I’m going to drive people to a survey.” Great option. If you’re not sure what to create, survey your quiz takers. Drive people to a survey. On the back of your quiz, drive people to a survey. If you don’t have anything to sell right now, capture all that information. Because what I like to say, before you maximize earning, you focus on maximizing learning. Maximize your learning, so you can maximize your earning.

When I’m early in a project, my focus, my mentality, and this is something that’s a good mindset tip that I want to share with you right now. Oftentimes we think, oh, I’m going to rush out of the gate and try to make as much money as quickly as possible. But sometimes you’re jumping to a step that’s not the right step at this time. Before you can maximize your earning, you have to maximize your learning. One of the best ways to learn about any market is to start with a deep dive survey, to really understand that market at a deep, emotional level.

The best way to do that is build your audience with a quiz. You’re building up your list, building up that audience, drive people to a deep dive survey, understand their deep, emotional pain points and then create the product that solves that need. Next thing that you can think about again, is if you don’t want to sell your own product, become an affiliate. If you want to do quizzes for clients, become a consultant

if you’re like, I” love the idea of creating quizzes, but I would much prefer to sell somebody else’s stuff.”

In fact, that’s my personal preference as well. I much prefer selling other people’s things than selling my own, sell for my own things. I think it’s just so much easier to endorse somebody else’s products and sell somebody else’s products so I enjoy this a lot myself. If you’re still stuck, do a practice quiz. We’ve said this before, we’ll say it again. Pick a practice quiz. Your first quiz will not be your last. All right. That’s the quiz offer set. Next up, we’re going to brainstorm your topic.

Some of you may have done a first pass at this if you really soaked in all the work that we did at the free quiz funnel workshop a few weeks ago. And many of those topics can still apply. You may want to reuse that, or you may want to start from scratch. Knowing what you now know, you might have deeper understanding as we’re peeling away the layers of the onion. You might want to tweak or recalibrate based on some of the tips that I’m going to be giving you in this section. For those of you for whom this is all new, you are exactly in the right place. We’re going to be taking you through the process of brainstorming the ideas that might potentially be your quiz topic right now.

Your quiz topic. Five potential sources of inspiration for your quiz topic. I invite you to write these down. What I like to do is I like to have a section in my notes that any time I have an idea for a quiz, I just jot it down. I just put it in there. You might have an idea for your current business right now. You might have an idea for a future project that you’re thinking about doing. Just jot them down. Just jot down the ideas, brainstorm the ideas, throw them all in there. This is not about filtering the ideas. Sometimes you get the bad ideas out there and the bad ideas lead to the good ideas. Sometimes it’s not the idea, but it’s the idea that leads to the idea that you put down on paper.

First prompt to be thinking about. What are questions that people are always asking about in your market? What are the top three to five challenges that you see your customers, your clients consistently bringing up, consistently asking you about? Think about the conversations that you’ve had with people just before they become a customer, before they become a client. What are the three to five challenges, questions that people are always asking? What are the things that you find people are insanely curious about, that they care deeply about in your market, where there’s this massive element of self-discovery where people are really learning something tremendous about themselves?

What’s a topic that’s in the media right now in your market? Think about the things that are dominating the headlines in your industry, in your niche. If you look over the last month, three months, six months, the last year, what are those topics that just keep coming back over and over and over again? You have the opportunity to do what we call newsjacking, which is where you’re capitalizing on something that’s in the news quite a bit, creating a quiz about it, capitalizing on all of that topical news reference traffic that you can drive into your business.

Next area of possibility. What are the biggest myths, mistakes, misconceptions that exist in your market? What are the things that you just slap your head saying, “Oh my gosh, I can’t believe people believe this”? Or what are the things that you say, “This is just such a big myth”? Maybe you as an insider, as an expert, you know the truth because you’ve done the deep work. You’ve done the deep research, but someone on the outside has no idea. But only after your experience have you picked up on those myths, those misconceptions, common mistakes that people make.

Last but not least, what is something that has a high degree of loss and/or gain in your niche? In other words, what’s something where if someone doesn’t solve this problem, it’s a big deal? It’s life or death. It means the end, the demise of their business. It means the end or demise of the thing that you help people with. Conversely, what is something that if they get it right, the possibility for gain is just huge? If they can crack the code, if they can fix this thing, if they can get it, it means it just unlocks so much for them in their life. High degree of loss, high degree of gain.

Okay. Here are some examples of each, just to fill your mind with possibilities as you are in realtime now, jotting down your ideas. This is, do as we do. This is not homework that you’re going to do down the road. You’ve blocked the time right now. Let’s start actively engaging and actively brainstorming right now. What’s a question that someone’s always asking in your market? Here’s a few examples. This is a pretty easy one. We’ll start with this niche. These are questions that people ask in the weight loss niche all the time. Why can’t I lose weight? Why am I not losing weight? How can I lose weight? What’s stopping me from losing weight? I eat like a bird, but I can’t lose weight.

Now, you might say, what if people are always asking questions that are a little bit harder to find? It’s not as obvious as this. Where do I find some of these questions? Well, I’ll give you a tip. Search in relevant Facebook groups. You can use the search bar in Facebook for question phases like, what is the … or how do I … et cetera. If I just go to our little Facebook group, if I go to this one right here, if I go to this little magnifying glass …

You see the magnifying glass on the bottom of my screen? Look at my screen right here. Do you see that magnifying glass under where it says joined? You click on that, that’s the search bar. I can type in something like, how do I … How do I … You type that in and you can see, what are people searching? How do I do this? How do I add to my calendar? How do I do this? That’s a great way to see what people are searching for on the “how do I do the next thing?” Okay.

Here’s an example on my screen right here. Another group, the Peloton group. You all know I’m a big Peloton rider. By the way, I just yesterday, celebrated 104 weeks of a streak of riding the Peloton, which is two years, two years of nonstop riding. AI actually had a two-year streak before that, but I missed one week when I was on vacation and I was away. It’s almost a four-year streak. But so a two-year streak. Then I had my all-time personal best. It was just a 20-minute ride. It wasn’t a long ride or anything like that. It was a warm up to a larger workup out I was doing, but a personal best. I was very, very pleased with myself.

I’ve been a Peloton customer, client, user for going on four years now. You can see right here in the Peloton Facebook group, if you do a search for how do you or how do I, you start getting answers like this, that how do you stay motivated? That led me when I was doing a little bit of research here, to look at, what’s a question that people are always asking? Well, clearly motivated. Motivation is a thing. Then you can take that word that you see people asking about. In this case, the keyword for me was motivate.

And I just typed in motivate like this so I could do every variation.

This is a little pro tip, by the way. Because if you put motivate with the E, you’re going to lose all of the motivation, motivating. If you do it with the I, you’re going to lose all the motivate. Just put the part of the word up until that point. When we did this, it was like a giant payday, because I saw all sorts of posts about motivation. How do you stay motivated? How do you find the strength and motivation to get back? I lack motivation. How do you stay motivated? I’m looking for recommendations on motivational rides. Anyone else having some motivation issues? Fell off the motivation train. Clearly, motivation is one of these questions that people are always asking.

If I were to create a quiz in this market, I’m not by the way, but if I were, I might do, what’s your exercise motivation type? What’s your number one exercise motivation killer? What’s your exercise motivation score? By the way, here’s another pro tip. These are a whole bunch of search phrases that you can use in addition to the how do I, or how do you, to find some great gold, some incredible gold inside the groups that you might be searching in. By the way, don’t feel like you’ve got to scramble to write all that down.

On page nine of your workbook, if we go to that right now, you’ll see here that we have all of this on the screen; so a comprehensive list of possible search terms. But if we go back to the sides right here, how do you, how do I, where can I, why is the, when do you, when is the. Look up words like challenge, frustrated, frustration, mistake. You look at words like that, you start seeing the mistakes, the pain that people are running into. Problem. Confused. Question. Struggle. Embarrassed.

Circle embarrassed. That’s a big one. When someone publicly admits that they are embarrassed and just the shame that they feel around that, that’s a huge thing. That is a huge thing. One of the things that people will do anything to avoid at all cost is feeling embarrassment, is feeling foolish. If you can help people save themselves from being embarrassed, that is a massive, massive opportunity for a quiz. Okay.

Next area, care or curious. What’s something that people are insanely curious about? Self-discovery. People love discovering stuff about themselves. We all want to learn stuff about ourselves. We all want to learn about our genealogy and our heritage. Oh, did you know that I have this in my lineage? One of my ancestors did this amazing things. We all want to learn more about ourselves. It’s just this universal drive that we all have. In this example, right here, what’s your nervous system survival type? Or this one right here. What is the right publishing path for you? These are examples of discovering the right solution for you, tapping into that power of self-discovery.

Media mentions. Here’s a great example. Newsjacking. There’s been a recent rise over the last few years about sleep. There’s just so much about sleep. There are people wearing Fitbits and/or rings and sleep measurement devices. There’s all sorts of new research out there about the quality of your sleep and the links to health. If you were to create a quiz around sleeping, you could tap into some of the buzz around this. You can see right here, tough time sleeping next to your partner. These technologies might help. You can see how to get a better night’s sleep. Just so many studies, so much research out there.

Arianna Huffington a few years ago, wrote a book, The Sleep Revolution. There are companies that have come out that use quizzes, for example, the SleepScore mattress system right here. What do they use to sell their product? Take the quiz. Newsjacking, taking advantage of what’s happening in the news right now. Myths, mistakes, and misconceptions. Here’s a student of ours here, Nana, in this case right here. Let’s say that you help parents manage your child’s seasonal allergies, like quiz student Nana Mireku does here. There are likely tons of myths around food allergies. So think. What’s an old wives’ tale that’s a common misconception? And it might help you figure out what your quiz topic might be. I’ll give you one. This is one that I just see and hear about all the time, and I can’t find a straight answer to this one. Is it okay to give babies peanut butter? Is it okay to give young kids peanut butter? If you give young kids a food that has a high allergy chance at a young age, are they more or less likely to get that food allergy later in life? When is it okay? If you go to do a search on this, there’s so much information, misinformation, misconceptions about this one little thing. This is an example of a topic that has a ton of conversation online. Is it okay to give peanut butter to babies?

How about this one right here? This is Becky Johnson, who helps women create self-care practices. Tons of mistakes. Tons of self-care mistakes. Tons of busy moms that make the mistake of feeling guilty about self-care. Where my moms at? Do you feel a little bit of mom guilt? Hashtag mom guilt whenever you take a little bit of time for yourself. Gosh, I’m not a mom myself, but I’m married to a mom. I know my mom growing up, and I know a lot of moms in my life, and I feel like this is something that I see all the time, that mom guilt. Do you feel mom guilt and what that really means? And what should you do about it? Mother guilt and feeling selfish.

Here’s an example of a topic that potentially could be very, very powerful. High degree of loss and gain. We went looking at some of your business for some more examples. We dove in and just one of the things that we love to do is when you introduce yourself in the community, it helps us really understand a little bit more about you. And it helps us pull some live examples. In this case right here, hey Kim. This is Kim Jacobs Martin. Kim’s like, “Oh, I’m seeing myself on here. This is unexpected.” Who’s in the healthcare space? Lots of loss and gain topics in the healthcare space. Just so many more to choose from that we could possibly cover.

For example, most people choose the wrong healthcare plan. Here’s how to get it right. What healthcare plan is right for you? Take this quiz to find out now. A simple example right here. The cost of choosing the wrong doctor. How do you know if your doctor is right for you? Take this quiz to find out today. Consequences of surgical delays, increased emotional distress. Should you go for surgery? Take this assessment to find out now. Here’s another example. This is Alfredo.

Ryan Levesque:                 .

.. Assessment to find out now.

Here’s another example. This is Alfredo Lambert. Hey, Alfredo. How is it going, my man? Provide services in the family wealth planning and financial education space. First gen millionaire family wealth planning. Well, here’s just a few ideas in the wealth planning space. You can see right here, major risks to family wealth. Is your family wealth at risk? Take the quiz to find out now. Generational wealth. Why do 70% of families lose their wealth in the second generation? Are your children prepared to preserve the wealth that they will be inheriting or will they lose it like 70% of other families? Take this assessment to find out how prepared your children are here today.

So many examples. How wealthy families grow broke. Take this quiz to find out if your family is at risk of losing it all. Take the quiz to find out today. How to help your family wealth kast generations. Are you set up for generations into the future or are you set up to lose? Take this quiz to find out now.

So these are all great examples of high topics of high loss, high gain. So catastrophe, disaster, cost of fortune, these are all words that you can be searching for in groups and communities, Facebook groups online, LinkedIn groups, forums, other communities just to see what are people talking about? What are people stressing out about? What are people fearing in this area of discussion? Michelle, before we go into some cool tools and tactics to help you find your topic, is there anything else that you’d like to add to any of this? Because we’ve done so many quizzes together. You’ve got just a wealth of knowledge and experience yourself. Anything else or anything in the comment thread that you think is worth bringing up, sharing, mentioning, anything that’s worth addressing at this point before we dive into some additional cool tricks and tips and tactics and technology that you can use to help with this process?

Michelle Falzon:

Well, I’ve worked with Ryan for years and years, but I still love it when he goes into automatic copy mode. And I was just hoping that everybody was listening to you then and thinking how they can do that for themselves because all of this inspiration is sitting there everywhere. You’re reading the newspaper, here’s some statistics. Just those simple frames that we just gave you, what are people always asking about, where is that high contrast or really high stakes loss or gain? Think about all those things. They’re concepts, but they help you to unlock the clues that are all around you.

So imagine you’re just scrolling through a magazine and you see that article about generational wealth or 70% of people losing their generational wealth in the second generation. You want to have a little bell go off, go ding, ding, ding. That’s something that I could be using for my quiz. And maybe you’ve got some notes already where you’ve been noting down things that your customers are asking you about or you’ve written blog posts or you’ve had contentious discussions on social media with people about this contentious topic. Sift back through all of those things because that’s where the juice is. That’s where there’s going to be something really interesting for your quiz hook.

Ryan Levesque:

Yeah, absolutely. I just saw it right here and I lost it. Someone here mentioned, where is it, happening just in your community right now, in your mastermind. Mora Hannah says, ” I just talked about mom guilt in my mastermind this morning.” If something is coming up for discussion, with all the noise happening in the world, think about the groups that you’re part of. Just think about if you’re part of a WhatsApp thread. What’s the conversation happening in that thread? If you’re part of a telegram group, what’s the conversation that’s bubbling up right there? The Facebook groups that you’re part of, your internal company Slack or whatever you use to communicate with your team, what are the little things that are coming up?

Because here’s the thing that I’ve learned in life. If one person has a question, a hundred people have that same question. If a hundred people have that question, a hundred thousand people have that same question. That’s just the rule of the universe. So if a conversation is happening in your little neck of the woods, chances are there are a hundred other communities and groups that are having that same discussion in conversation. So have your radar up for these opportunities. These are all possible quiz topics for your quiz.

All right. We’re going to get in some cool tools because this is fun, right? Starting to get some ideas. Who’s starting to get some ideas? Let me know inside the chat. You’re starting to get some ideas. Are the wheels starting to turn, getting some new possibilities that are just popping up in your brain? Well, I’m going to show you how to supercharge everything that we’ve covered right now, and I’m going to give you some tools and technology that you can use online to actually take this a step further. So let’s check it out.

So here’s a cool tool that I’m a big fan of. It’s called visualthesaurus.com, and it’s a cool way to visualize different keywords. And so the way it works is you type in a keyword, let’s say, sleep for example, and then you can pull it up on the screen and you can see all sorts of different ideas related to sleep. So we see sleep, we see sleeping in. Should you sleep in or not? Take this quiz to find out if it’s healthy or unhealthy to do so. You see nap. You see all sorts of different words that come up that make you think, is this a topic that might be right for you? So Visual Thesaurus is a great little tool.

Another one of these tools, answerthepublic.com, AnswerThePublic. You can type in a keyword and then you’ll see all the questions that people online are asking related to that keyword. For example, which type of sleep is best? Which sleep position is right for you? So that’s a great question that you might want to throw in there. Which sleep position is right for you? Take this quiz to find out now. Which sleep tracker is best for you? Thinking about tracking your sleep? Which one is right for you? Take this quiz to find out now. Why do you sleep on your side? Find out why you might be sleeping in the position that you do based on your body’s behavior, your body’s type, what it means about you, what it means about your personality and what you might want to be doing differently. Take this quiz to find out now.

So you go through all these different questions that humanity, people are asking. Look at it. Which, why, can, how, where, will, who to get all sorts of cool ideas on what your quiz might be. So you can see right here. Why sleep is important? Why you can’t fall asleep? Why are you struggling to sleep? Take this quiz to find out now. Struggling with insomnia. Take this quiz to figure out what might be holding you back from finally getting the sleep that you need. What’s your sleep deprivation score? How sleep deprived are you really? Take this quiz to find out now. The examples just come and come and come when you start going through this process.

Another great tool that I’m a big fan of is alltop.com. If you’re not familiar with AllTop, AllTop is one of these tools that will tell you the most popular headlines across the entire internet. So you just go to alltop.com and you can go by website like TechCrunch and Wired and New York Times and so on and so forth, but you can also go across the internet and see, what are the things that are just dominating the headlines? It’s a great way to get ideas for copy because you see these short, little headlines and oftentimes, it would give you idea of how you can reframe that headline and make it relevant to your market.

For example, right here, if we go here and look at a few of these examples right here, and it might take, I don’t know, under Wired, look at the number two headline under Wired. It says, “How to pick the best Microsoft Surface laptop. Which Microsoft Surface laptop is right for you? Take this assessment to find out now and we’ll recommend the right one that’s for you.” So you can pick one of these ideas, and maybe Microsoft Surface laptop isn’t right for you. But maybe you are in the sleep space, how to pick the perfect mattress. So you see a headline like this and it gives you an idea, how can I repurpose this headline for my particular market?

Here’s another great tool that I’m a big fan of. It’s called buzzsumo.com. BuzzSumo allows you to find out what content on the internet is getting the most social traction. What’s the stuff that’s getting the most shares? What’s the stuff that’s going viral? What’s the stuff that’s getting the most buzz? So I can type in a term like sleep, for example, and I can go here and I can see coronavirus, insomnia, how to sleep on a plane, how to eat if you want to want better sleep. Here’s an idea that I didn’t have just a moment ago. Find out what foods to eat if you want to get better sleep based on your particular situation. Take the quiz to find out now. How to sleep on a plane. 18 illustrated positions for in flight snoozing. Going on a flight? Want to get the best sleep of your life? Take this free assessment to figure out what tactical gear is going to help you sleep through that flight and show up rested and with tons of energy.

Here’s another great tool, google.com, the auto complete tool. This is where you can just put in a phrase like types of blank, types of sleep, types of backpacks, types of laptops. Put in the word types and then your keyword and you start to see all sorts of spiraling off possibilities, sleep apnea, sleep disorder, sleep paralysis, sleep position, sleeping bags. What type of sleeping bag is right for you? You’ve got side sleepers. You’ve got, gosh, what do they call it, the square ones, the ones that are the mummy bags. Do you use synthetic, non-synthetic? Do you use a hood or no hood? There are just so many possibilities when it comes to a sleeping bag. Which one is right for you? Take this assessment to find out now.

Here’s another way to use the Google auto complete tool. Type in your keyword and then go down the alphabet. So if your keyword is sleep, type sleep space A, then go sleep space B, sleep space C. Just see all the different words. These are the words that people are actively typing into Google. These are the words that people are actively typing into Google. When someone types in sleep space A, these are the most common words they’re typing in. They’re typing in sleep apnea. That tells you that sleep apnea probably is a hot topic for a quiz. Now, if you do this and you do this right, you should be walking away with dozens of possible quiz ideas for your market, dozens of possible inroads into your business.

I said it before. I’ll say it again. Your first quiz is unlikely to be your last quiz. Once you learn this skill, if you’re like us, we’ve got dozens of quizzes in our business, you’ll be able to target different sub-segments of your market and have all of these roads leading into you, all roads leading to Rome, all roads leading to your offer. So we can do this, sleep B, sleep C.

Another great tool, wordtracker.com. Another great way to see what terms are being searched for. So we saw sleep apnea. This is one, sleep number. That’s interesting. Sleep deprivation, REM sleep, sleep calculator. There’s another idea for quiz topics. It could be your bullseye keyword. For those of you going through the Choose Ask Build process, for those of you going through that bonus, again, you get access to that bonus. You already have access to that bonus, how to choose your market, ask them what they want and build your business all based on that results. We build businesses here at the ASK Method Company. It’s one of the core pieces of our ASK business coaching program starting with the right market. It could be your bullseye keyword.

Page 10 inside your workbook lists out all of these resources. They’re all linked on that page. You can click on them. Some of them are free. Some of them are paid. Some of them have free trials so that you can check it out for free for a period of time. But again, more cool tools that you can use to brainstorm your topic.

So real quick, inside the comment thread, let me know what is a tool that you are going to use on this list? Maybe it’s a new tool that you’re just learning about right now. You’re like, “Oh man, that’s pretty cool. I’m going to check that out.” Maybe it’s a tool that you already knew about but you didn’t think about using it for researching your quiz inside the comment thread. Let me know what is one tool you’re going to be using to enhance your brainstorming process as you figure out what possible quiz topics you might be using for your quiz. I’m going to check it out inside the comment thread, hit the refresh button right here. Loving this right now. Going into this right here. Man, you guys are super, super engaged here today. I’m loving it. This is great.

Visualthesaurus.com. Dean says, “I’m up to 32 quiz hook ideas over the last seven days or so.” I love it. Adriana, “Nugget. Visual Thesaurus, alltop.com.” Love it. This is great. Wow. “This stuff is gold,” says Amy, “AnswerThePublic, AllTop. Loving the search tools. Website shared.” BuzzSumo here inside the list. BuzzSumo. Love it. It’s so useful. Beautiful, beautiful, beautiful. Love it. AnswerThePublic, Visual Thesaurus. Oh my, goodness. 20 years doing this. Never knew. Wow. Big gratitude. Awesome. This is great. So you’re hopefully walking away with some cool tools. Shauna says, “All of them. Using all of the tools.” Absolutely love it. Great. So that’s all on page 10 of your workbook.

And then on page 11 of your workbook, you’ve got some space there to do some brainstorming right now. So you can just put some of the ideas, put them in place. And I want to remind you, there are no bad ideas at this point. Even if you’re like, “I’m not sure.” Don’t filter yourself. There’s a creative brainstorming process where you want to leave your filter hat behind. Only good ideas. Do not filter yourself. Do not edit. Do not write and edit at the same time. Just put the ideas as they come to you. And that checks off step two of our process, brainstorming your topic.

Now we got to brainstorm your framework. Now, remember, we got three different frameworks: type, killer, score. So the quiz topic could be a million things, but when it comes to your framework, there are only three of them. And the three are the ones that we’ve talked about, type, killer and score, for all the reasons that we’ve talked about.

And if you go to page 13 of your workbook, you’re going to see a whole bunch of different synonyms that are different ways for you to be thinking about type, different ways for you to be thinking about killer, different ways for you to be thinking about score. So I’m going to go to that page right now just to underscore a few things. So they’re all here on this screen right here, but sometimes when you see a different word, it gives you an idea. You might say, “Oh, I can’t envision using type for my quiz,” but you zoom in a little bit and you say, “Oh, I never thought about it as a profile, or I never thought about it as trigger or flavor. Now I can see how I can use it or factor or technique or approach.” So we have all of these different synonyms.

By the way, this is not an exhaustive list by any stretch of the imagination. These are just more ideas for you to be thinking about possible ways to describe your quiz. Same thing with the word killer. I know killer, it’s a strong word. It may not be appropriate for your market, but you might have a word like obstacle or hurdle, blind spot, mistake, inhibitor, eraser. So you come up with different ideas by seeing things from perhaps a new and different angle.

And by the way, there’s also some space down below here if you want to add your own words. So you can just go to thesaurus.com, type in one of these words right here, see what’s magic the Thesaurus comes up with and you might have even more possibilities on this sheet.

All right. So that takes us to step three, brainstorming your framework. Now we’re going to combine these two pieces together. So we’re going to put these two Lego blocks and we’re going to connect them together to form your quiz hook. Because remember, our quiz creation flow, we take these two elements, quiz topic plus quiz framework, that gives you your hook.

Now, when it comes to your quiz hook, there are a few different ways that are helpful for articulating your quiz. Now, we want different ways to articulate our quiz in a simple, simple, simple way, and there are six of them in fact, six easy and effective ways to format your hook for your quiz, and we’re going to cover them step by step.

The first one is what we call what’s your topic plus framework? And it looks like this. And by the way, in case you’re wondering, you will find all of these beginning on page 15 of the workbook, so page 15, one-five, of your workbook, you’re going to see them right here. So don’t feel pressured to have to write every single one of these down. Use this time to write down ideas for maybe one of your quiz ideas that potentially could be articulated in this format that you see right here. So quiz, what’s your topic plus framework? What’s your number one wealth blocker? Wealth is the topic. Blocker is the framework. Or how about what is your skin type? Skin is the topic. Type is the framework. Or how about what’s your fitness score? Fitness is the topic. Score is the framework. What’s your sleep profile? Sleep being the topic, profile being the framework. What’s your stamina killer? So topic plus framework, that’s one way.

And by the way, as we go through these different formats, you might find that one or more of these formats fits better than some of the others. You might find one or more really fits your specific situation. There might be others that don’t quite fit, so don’t feel like you have to use all of these by any stretch of the imagination, but you might find one or two of them that you say, “Ah, that makes it really, really helpful to articulate your quiz idea in a very short, concise way.” And in a moment, you’re going to see why it’s important to be able to articulate your quiz in a short, concise way for some of the places and spaces where we are going to be posting this quiz and talking about this quiz online.

All right. So here’s another one. What topic is right for you? What mattress is right for your body? What business loan is right for you? What type of personal trainer is right for your fitness goals? What topic is right for you?

Here’s another one. How topic ready are you? How detox ready is your body? How summer holiday ready is your wardrobe? How ready are you to get back into dating? How topic ready are you? Quiz. Which of these topic mistakes are you making? Which of these weight loss mistakes are you making? Which of these study mistakes are you making? Which of these common budgeting mistakes are you making in your household?

Next one. Quiz. What type of topic should you verb? In this case here, what type of business should you start? Business is the topic. Start is the verb. What type of online course should you create for your business? What type of executive assistant should you hire? Executive assistant is the topic, hire is the verb.

And then last but not the least, number six is to use the prefix quiz with an intriguing question. So quiz, how much money could this IoT, internet of things, technology save you in your business? Take this quiz to find out now. Quiz. Can you really improve your memory in just 10 days? Take this quiz to find out now. Quiz. How many years can you add to your life with meditation? Take this free quiz. You can see at every single one of these examples, we end with that call to action, take the quiz to find out now. Notice how it’s all about you, it’s all about you as the quiz taker, and the way to get the answer to that very intriguing question is to do what? Take the quiz to find out now.

So we want a short and concise phrase that we can use, which you’re going to be using for some of the work I’m going to be talking about in a moment, which is how you test your hook before you launch your quiz. And all of these examples, again, can be found in page 15 through page 16 as I mentioned just a moment ago.

Now, you might be asking yourself, do you have to use one of these formats? No, you don’t have to. These quiz formats are guides only. Don’t feel like you have to stick to them verbatim. You’re only limited by your imagination, but I do recommend that you emulate before you innovate. Don’t go off the rails too far. Stay within the guidelines. We’ve been doing this for a long time. It makes it easy to use a tried and tested format like one of the many formats that we’ve shared with you here today. So keep all that in mind.

Now, if you’re struggling for ideas, if you want even more ideas to just help you get past any maybe sticking points, some of you might be saying, “Ryan, I’ve got enough ideas.” Some of you might be saying, “I’m struggling to come up with ideas.” Well, we’ve got a resource for you on pages 17 through 19 inside your workbook, and I’m going to go to that right now. Inside that, you’ve got a whole bunch of just different quiz ideas that you can see what they actually look like, what they actually sound like. You might be able to pick one from the list if you find one that works for you, or you might be able to pick one from the list and say, “Oh, it’s not quite right, but I can make this tiny, little tweak and I can see how it might work.” So you’ve got 101 quiz ideas that you can use to help come up with your quiz topic here inside the workbook, pages 17 through 19 in the workbook.

Then on page 20, you should have everything that you need to go ahead and brainstorm your quiz hook ideas and put them in the space on that page. So page 20, you’ve got some space to outline your top at least 15 ideas. I know some of you might have more than 15 ideas. And the way you want to be articulating them is in the way that you’ve seen the examples. So we’ve got our quiz. What is your weight loss type? Quiz. What mattress is right for you? Okay. So that’s the space where you’re combining your quiz topic with your quiz framework. And that takes us back to our checklist. You’ve officially completed step four.

Now, before I move on, Michelle, I want to give you an opportunity to hop in. Anything that I’ve either left out, anything that you’re seeing in the comments, anything that you’re seeing in the chat that we need to bring up based on all that we’ve covered up until this point. Yes, no, maybe so. Let me know what you want to add or if there’s anything that needs to be brought up.

Michelle Falzon:

Yeah, look. Just a lot of love for the tools and the ideas. A lot of people have got their ideas brimming. A couple of people are like, “Wow, it’s a lot.” And what I want to say to you is just allow yourself to percolate. Just the information is going to wash over you. Some of these things, you’ll be walking down the street or having a shower and you’ll go, “Oh, that’s what I’ll do.” So if you’re feeling like, “Oh my, gosh. There are so many things and I can’t quite process it,” just trust that process will happen over time because you’re getting such good input.

And Ryan, one other thing I wanted to mention is that we’ve still got a few people that are saying, “Where is the workbook?” Maybe they came in late because we have mentioned it a few times, but I just want to make sure because a lot of the notes are in the workbook already and so it is a valuable resource for you to have. And you want to head over to quizfunnel.com/learn. We’re in module one right now, and you want to go into lesson one, and you’re looking for the quiz hook lesson. When you hop on in there, you’ll see a download that you can get. We can download the PDF. And that, my friends, is your workbook.

Ryan Levesque:

Great. So you go inside the course as I’m demonstrating here, go to module one. It’s pretty easy because modules two and three are grayed out. You’ll see the getting started information, which is good preliminary information that you definitely want to go through because it will show you where to find everything. Click on this lesson one link as Michelle just mentioned. Session one, your quiz hook. So everything is nested. You can see how it gets down to smaller and smaller bite size pieces. Session one, which is where we are right now, your quiz hook. At the very bottom, you can see here, it says quiz hook workbook. Click the download button and you will get access to it right there.

All right. The other thing that I want to say is, come back to me for this, is the reason why this training is structured in the way it is. In other words, we do a deep dive on a lesson like this and then we take some space before we get to the next step of the process. It’s explicitly there so you have time to both do the homework but also have time to just think and process and let the information just percolate in your mind. I’ve said this before, and it’s an image that many of you would be familiar with, but I like to throw ideas into my mental Crockpot. We all know Crockpot, right? A slow cooker for those maybe who don’t use that term, the slow cooker where you can just plug it in, throw the ingredients in the slow cooker, turn it on, put the cover on, just let it sit for a couple hours, and before you know it, open it up and it’s just this magnificent meal. You’ve just thrown the ingredients in.

Think about what you’re doing here today as pouring all of the raw material, all those fresh ingredients into that Crockpot, that mental Crockpot and give yourself some time and space to just process it all. That’s the reason why we don’t race through this in three days. We go through this process over time to give you that time and space to reflect, to process and to think.

All right. So with that being said, before we get to the second part of our training here today, I do want to take a bit of just get our bodies moving break. So I want to invite you to join me and stand up. We’ve been sitting for a while. You’ve been in front of the computer screen for a while. We did this yesterday. I want to do it again here today. Stand up. Go ahead. Stand up. And we’re going to do one of my favorite ones here today. This is one that I learned from one of our clients, who’s a functional medical doctor, one of our business coaching clients, who taught me this, which is such a great way to help your body and especially your back when you are doing a lot of computer work.

So stand up, stand up, come on, come on, come on, stand up. I’m standing up right now. Stand up and join me. What we’re going to do is this. First things first. Spread your legs, shoulder width apart. So legs, shoulder with apart. And what you want to do is, first things, first, leg, shoulder width apart, tighten your butt, tighten your glutes, your butt cheeks, and you want to go ahead and take a big deep breath in at the pace that I’m going to follow. So big deep breath in. Hold it. Exhale and rest, two, three, four. Again, four, hold, two, three, four, exhale, rest, two, three, four.

All right. Now with that same breathing deep cadence, I want to invite you to do the following. Take your arms and you’re going to put them out in the shape of a Y. Now, what you want to do is crush your shoulder blades together on your back as if you are squeezing a walnut or you’re holding something between your shoulder blades. So your back, you can’t really see it in my back, but your back is going to be really, really, really tight. You’re going to be holding it together, upper back. We’re going to start with a Y. So first things first, start with a Y, then you’re going to move your body down to a T. And when you do that, you should feel the tension go a little bit lower in your back.

Then you’re going to do your arms in the shape of a W, and now you should feel it in your mid lower back. And then last but not least, you’re going to go into two mirrored L’s, like you’re holding two trays like a server at a restaurant, and that should be your nice lower back. Squeeze, squeeze, squeeze, squeeze, squeeze and release.

All right, one more time. We’re going to do our pattern, and this is something that you can do throughout your day to relieve the tension in your back from curling over and being in front of the computer, taking these deep breaths to re-oxygenate your body and be in the best thinking space that you possibly can be in. Okay. So one more time. Big, deep breath in. We’re going to do box breathing. Big, deep breath in, three, four, hold, two, three, four, exhale, rest, two, three, four, W, crush your shoulder blades, T, crush your shoulder blades, W, crush your shoulder blades, L, crush your shoulder blades, Y, crush your shoulder blades, T, crush your shoulder blades, W, crush your shoulder blades, and

L, crush your shoulder blades. Hold it, hold it, hold it and release.

Do that once a day in the middle of the day after you spend a lot of time in front of a screen or in a chair, and you’re really going to counteract that rounding that happens in your back and you have a nice strong back that’s going to support you into your golden years and beyond.

All right. With that being said, have a seat. Let’s get into the second part of our training and let’s talk about what we do after we have completed the first four steps of our checklist. So again, our checklist right here, steps one, two, three, four. We brainstormed our hook. We brainstormed our framework, our topic. We’ve come up with our offer. Now, we’re going to shortlist our top four ideas.

So step five, shortlist our top four ideas, come up with that list. And I’ll give you a few examples of what this looks like in action. So here’s an example of a wearable energy patch quiz, top four ideas that Alex came up with when he was going through this process. Quiz. What’s your energy vitality score? Quiz. What’s your number one energy vitality killer? What’s your focus capability score? And last but not least, what’s your body’s energy pattern? Top four ideas. Next, this is Tammy’s female empowerment quiz. Quiz. Do you know your assertiveness type? What’s your number one confidence killer? Do you know your empowerment score and identify your biggest boundary breaker?

Next up, this is Ann’s surface pattern design quiz. What’s your unique doodling style? What’s your unique sketching style? What’s your number one creativity blocker? Identify your personal creativity profile.

This is Tamara’s leadership development quiz. What’s your number one leadership success pitfall? What’s your strategic planning pitfall? What’s your team performance pitfall? What’s your leadership strategy pitfall?

This is Melinda’s hair extension quiz. What’s your hair extension match, your hair extension type? What hair extensions are right for you? And are hair extensions right for you?

This is Tony’s dating and relationship quiz possibilities. What’s your relationship personality? What’s your relationship readiness score? What’s your number one dating blind spot? And which relationship mistakes are you potentially making?

This is Ann’s wealth management quiz top ideas. What’s your wealth health score? What’s your money story identity? What’s your biggest freedom blocker? And what’s your unique money flow type?

And last but not least, this is Dr. Aaron’s metabolic reset quiz. What’s your metabolic health score? What’s your weight loss type? What’s your body’s detox ability score? And what’s your body’s number one energy killer?

Now, I’ve got …

Ryan Levesque:

And what’s your body’s number one energy killer? Now I’ve got some tips for you as you’re narrowing down your list. So, you can start this process right now by the way. Like you can all, that big long list of ideas that you’ve started to make here today. Maybe start putting a little star next to the ones that you’re thinking. Ah, maybe these are some of my top ideas. And as you’re doing that and thinking about that, I’ll give you some tips that you can tap into. If you are clear on your quiz topic, if you’re like, I am 1000000% making my quiz about sleep position. Consider including that topic in all four of your shortlisted quiz hooks and testing out a variety of different frameworks. So for example, if your quiz is definitely going to be about resilience, you could have, what’s your number one resilience blocker?

What is your resilience type? What is your resilience score? And what is your resilience rating? So, in this example right here, I know that my quiz is going to be about resilience. I’m just not sure what framework I’m going to go with. Which framework my market is going to respond to best. Another example is right here, what’s your skin type? What skincare is best for you? Oh, in this case right here, I’m sorry, consider using, if you’ve got one specific quiz framework, like for example, you know that you’re going to use type, you’re definitely going to do a type quiz, but you want to vary the topic. It could be skin type. It could be skincare. It could be complexion. It could be acne. So, in this example right here, you can see that there are different topics that are being used with one quiz framework. Now, if you’re not sure, don’t overthink it.

Go with your gut. If there’s something that sounds good, that you’re excited about, that you have a lot of energy around, go for it. Make that one of your top four. You want to include ideally a variety of different combinations in your short list. And the reason for this is this short list is what we’re going to be using to test in the market. You want to think about which hooks flow best into your offer or your potential offer. So think about how it’s going to be, how the quiz idea is going to be the top of the slide, that slides people straight into that perfect pair of pants. If the pants aren’t going to fit at the bottom of that slide, well, maybe it’s the wrong idea. Maybe it’s a good idea, but it just doesn’t fit with the product that you’re looking to sell.

So you want to be really thinking about how this topic idea is going to lead seamlessly into your offer. Now, there are a bunch of tips and steps on pages, 21 through 24, inside your workbook. All the examples that I just went through relatively quickly, you’ll see them all there, inside the workbook. So they’re all there. Don’t worry about having to jot them all down. And you’ll see here there’s space on page 25 to take that step of shortlisting your top four ideas. So, you’ve identified your top four ideas that you’ve shortlisted from the brainstorming process. And that completes step five on our checklist. And we only got two steps left to go guys. Next it’s about testing your quiz because here’s the deal, just like we saw earlier in today’s session, we learned that we are not good at guessing. We’re not very good at guessing what our market is going to pick. How our market is best going to respond.

So what we do is we come up with our best possible ideas, we narrow them down to our top four, and then we let our market decide. I’ve said it before, I’ll say it again. Your message should come from your market, not from your mind. This is how you ensure that your quiz is going to be a winner, by picking a topic, by picking a quiz hook that your market most resonates with. And to do that, before we go through all of the time and effort and energy of creating the quiz, we want to test the quiz out, to the market. Does that make sense? We want to test it before we build it, right? So, once we’ve narrowed down our top four ideas, now we’ve got to put it out there in the market and see how the market responds.

And that’s what we’re going to be talking about in this step right here. Step six, test your four quiz hooks. Now, when it comes to testing your quiz hooks, there are a number of different ways that you can test. A whole bunch of different ways that you can get feedback from your market and test. But here there are two officially sanctioned ways to test. Two ways that we officially sanction, within the realm of all the different possibilities. And these two officially sanctioned ways to test are as follows. Number one, is to do paid Facebook ads, in the form of a split test, which is the preferred technique. Or you can use a free Facebook poll, which is more of a fallback option, if you are unable to do the Facebook ads split test. So, let’s talk a little bit about this preferred technique.

The preferred technique is very simple. You set up a Facebook ad for each of your hooks, exactly the same copy, exactly the same image. And the only change that you make is the title for each ad. Now, the goal is to see which one gets the highest click through rate. Which of the Facebook ads gets the most people clicking on it. And in this case right here, first what you’re doing is you’re running some ads using your hook as the main headline for each ad. And I’ll show you an example here in just a minute, which will make it really clear. As a way to see which one might be the most popular. So, for example, this is exactly what we did on one of our quizzes, that you can see right here, find out which, what type of business to start, take the quiz to find out now.

That’s our hook. And in this case, this is our offer, selling our book Choose. So, when we were creating this quiz, we wanted to know which topic, which idea our market would most resonate with. So we created a 4-way split test, just like you can see right here. And this is exactly what ours look like. This is what we call a 4-way split test, because there are four options, your top four ideas. And we’re split testing them against each other. We’re testing them against each other at the same time to see which one is getting clicked on the most? Which one is getting the best response? This is known as a split test. So you can see here, everything is the same. These look almost identical to one another, right? Looks like four, almost identical ads to one another, except for one thing, except for the title.

And if I were to zoom in, and if you look at this right here, you can see that there are four shortlisted hooks. Each one of these hook ideas was one that we wanted to test. You can see here, quiz, which type of business should you start? Quiz, which, what’s your business owner type? Quiz, what type of business is right for you? Quiz, what’s your entrepreneur type? So we had a few different ideas that we wanted to test and you could see right here, this is where you would be putting each of your top four hooks. Now, the reason why this is the preferred methodology for testing, it’s preferred because you’re testing on cold traffic. These are not your friends, this isn’t your mom, not trying to hurt your feelings. This isn’t someone who is not your ideal market. It’s cold traffic. It’s indicative of the type of audience that you will ultimately be targeting with your quiz.

If you target a bunch of your friends and they say, oh, I like this one the most. And then you start putting your quiz in front of a totally different type of population, different population of people, then you run the risk of having a false result, with the quiz test up front. When you run it like this, it is clear, it is trackable and it is reliable in terms of the metrics that you get, that make it very much black and white. Now, in case you’ve never done this before, if you’re like, oh my gosh, man, I don’t even know where to start. Well, the good news is we got help for you on this. There is an entire training that we’re not going to be covering here today, but I’m going to show you exactly where to get it as a bonus, that walks you through how to set all of this up step by step.

So your quiz, Facebook ads split test, the preferred methodology. You can get access to that inside of lesson one, session one, inside the online learning area. So Michelle, maybe you could just kind of walk us through where this bonus training is located? To let everyone know where to find it. For anyone who’s saying, man, I’d love some step by step help on how to actually do this. I’m going to go right back to the beginning of the LMS, the online learning area, that show people exactly where to find it.

Michelle Falzon:

That’s awesome. And so when you log in, when you go to quizfunnel.com/learn. You’re going to be presented with this screen. Some of those tiles are grayed out. There are other parts of, the awesome things that are offered here at the [inaudible 01:41:45], the company that you may or may not have access to right now. But what you’re looking for is the tile that is the Quiz Funnel Masterclass 3.0, and you’re going to click on the access training link there. And that gets you just inside the portal that is the Quiz Funnel Masterclass. And as Ryan said, it’s all kind of like nested like Russian dolls. We’ve got three modules in total. Where you’re going to go to get the supplementary information to do your quiz test, is in module one. And you’re going head into the lesson one. Your quiz hook. Because remember you’re testing your hook. And you’re getting this homework support to test your hook.

And that is there in session two. So, session one will be the recording of this session that we are recording live right now. Session two is, if you click on that right now, what you will see is some goodies in there for you already. So, that video at the top is the training. You’ll be able to watch that. That takes you through the screenshots, there’s all kinds of really good things in there. Our coaches have been looking at it and realizing, look, some people have a different view, so they’ve piped in and given you a couple of, hey, you might be seeing it like this. Because Facebook’s changing all the time. So, it’s a comprehensive training in there for you for all of the testing modalities that we’ve been sharing with you today. Plus, when you scroll down, there’s some things mentioned in the video that you are going to want to have access to.

One of those is a statistical significance calculator. And the link to that is there. There’s also a link to some articles over in Bucket, that talk about adding a custom domain. Don’t worry about that now, it’s all explained in the video. And you can go and get further details for your particular domain over there. Plus we’ve got a little verification. And then, but wait there’s more, in the resources section there’s a bunch of really cool resources. There’s a Facebook ad template. There’s how you can set up your Facebook ad and your business manager. There’s some tips on where to go to get images even for your ads. And if you get a Facebook account ban, which you know Facebook’s kind of, we can never understand why they ban some people, and don’t ban others.

There’s a bit of a fix in there that we’ve put together for you. And also what you want to be doing when you’re adding privacy policy in terms and conditions. We’ve tried to think of all the pieces you’re going to need. It’s all derived from that training at the top. Just watch that, and everything else will make sense to you in terms of the extra resources we’ve provided below. But that’s all inside module one, lesson one and it’s session two, testing your quiz hook, homework.

Ryan Levesque:

Exactly. Beautiful. All right. So, let’s talk a little bit about when you’re using this preferred method, and it’s not the only method I’m going to show you an alternative that you can use in a moment, but this is the preferred path. You might be asking yourself, okay, so when I post these four ads that I’m using to test, which one gets the highest response, what do I say in the ad? Well, we’ve got a template for you, that you can copy on page 27. It’s literally a step by step template that you can follow that fills all of this in. And it goes a little something like this. You begin with a provocative question, you can see right here, you will place this text with copy that is relevant to your hook, regardless of which headline appears. You’ve got an opening paragraph that you can see right here.

Do you know what your entrepreneur type is? Do you know what type of business is right for you? Do you know what your business owner type is? Or whatever the question is that your quiz will answer. That’s what you lead off with in this copyright here. From there, you let people know. Hey, my team and I are in the final stages of releasing a brand new quiz, because your quiz isn’t yet released. The quiz is not done. Your quiz is not yet released. My team and I are in the final stages of releasing a brand new quiz, that will help you answer some of these important questions. Introduce the quiz, you can see right here, and then you cover your concerns. But before we do, we want to make sure that we are addressing your single biggest question, challenge or concern before the quiz is finished.

All you need to do is click the link below to let me know your answer to this one important question, call to action. Let’s see right here. And then the SMIQ. When it comes to knowing about whatever topic you’re helping people with, when it comes to help to, when it comes time to knowing what business to start. When it comes to time to knowing what mattress to buy. When it comes time to knowing how to improve your relationship with your spouse. What’s your single biggest challenge or question right now? Please be as detailed and specific as possible. From there you, have a link to your survey. In this case, it’s a one question quiz as you’ll see here in just a moment, I’ll explain this. This is where you want to let people know that you want to invite them to give you their feedback.

And your advice on this would mean the world to me, please help us finalize this new quiz, I look forward to hearing from you. Take this quiz… Put your name and your sign up right here. I really need your advice. Thank you so much. And you put it in the P.S. right here. So what we’re doing here is before we actually create the quiz, we’re using this as a way to measure how well will this quiz perform before we actually build it. Now you might be wondering, where does your ad link to if you haven’t yet created your quiz? Well, this is where you send people to a simple one question survey. And if you know the ask method, then you’re going to know this as something that we call the Deep Dive Survey, the DDS. It’s only one question. It’s only the SMIQ, the Single Most Important Question.

And your SMIQ always has the same format. It looks like this. When it comes to X, what’s your biggest challenge? Please be as detailed and specific as possible. Now X is your topic, behind your quiz. So when it comes to getting your book published, for example, what’s your single biggest challenge when it comes to your quiz? Now, what you’re doing here is, you’re going to have four different ads, one Deep Dive Survey per Facebook ad variation. So, if we’ve got four different ads like this, we’re going to send people to four different Deep Dive Surveys so we can isolate the response and isolate the feedback that we get. Now, the good news is that there is a ready made template for you inside of your Bucket.io account. I’m going to show you in just a moment if you bear with me one second, exactly where to find that, inside your account.

So when I go to my account right here, and you log in, your login will look a little something like this. You’re going to want to go to, at the very top of the screen, there is a navigation menu item that says templates. And you can see right here, we have our templates. You might see some of these templates. You might see all of these templates, depending on what other programs you’ve invested in and purchased from us in the past, if you’re a business coaching member, you have access to everything and so on and so forth. I’m going to be looking for a specific template here. That is a pre-quiz DDS. A pre-quiz Deep Dive Survey. And what I’m going to be looking for is… Where that is, if you bear with me one second, I need to find it.

Michelle Falzon:

You just scrolled past it Ryan. It’s got the hands reaching across the table. I just saw it there.

Ryan Levesque:

There we go.

Michelle Falzon:

Let’s go to in the middle. There you go.

Ryan Levesque:

It’s right here. It says pre-quiz DDS. I’ll zoom in, so you can make it very obvious what it looks like. And it’s this one right here. Pre-quiz DDS. That stands for pre-quiz Deep Dive Survey. This is the quiz that you drive people to, to basically figure out which one people click on the most. Now it looks a little something like this. Don’t get hung up on what it looks like, don’t get hung up on making it pretty. Don’t get hung up on rebranding it, changing the fonts, obsessing over it at all. Instead, I’m going to encourage you to use this template, as close to the template as possible. The only things that you’re going to be changing are the questions, when it comes to, into your topic right here. What’s your single biggest challenge? And that is basically it. Now, I want to be very clear about a few items on this right now.

The purpose of this, is not to get a whole bunch of people to fill out your survey. I want to make that really clear. The purpose of this is on a Facebook ad, to do a test like this, we’ve got to send people somewhere. We’ve got to send them to something. They get it when they click on it, it can’t go to a sorry, page not found. It needs to go to someplace. And so the most effective, easiest place to send people to is to a simple little survey like this. Now, if anybody does fill out your survey, awesome, that’s like bonus. But don’t count on it. Don’t expect it. And don’t be alarmed or dismayed if people don’t fill it out. The main purpose of this test is, once again, we have four different ads that we’re running, that we run for the purpose of seeing which one gets the most action, which one gets the most clicks.

Okay. So we come back to me. The next thing that I want to talk about here, is that you might be wondering how do you set all this up? Well, once again, we’ve got a resource for you in that. Maybe Michelle, you could talk a little bit about this resource. In this case here, we’ve brought in one of our ask business coaches, who, if we go to our slide please, ask business coaches, who works with our inner circle business coaching clients every single day. The one, the only Mr. Peter Li, who’s walking you through this in a recorded training. So, Michelle, maybe you just speak to this and where to find access to this?

Michelle Falzon:

Yeah, the good news is that we grouped it all together. So, that one video that you saw, and we just went into the online learning area, the video at the top. You’ll meet Peter, who is an amazing marketer in his own right. A real expert in quizzes as well. He will welcome you into the video. And then he will kind of talk you through the various parts of the video. So, he’ll segue you into Nick, who is Mitch’s presentation from the bootcamp. Where he’s talking about all the targeting and all of those things. And then you’ll see Peter again and he will actually take you through the DDS set up. So, it’s all in that one video, you don’t have to look in multiple places. And he kind of guides you through the whole process. So you’ll find that in exactly the same spot, you’re going for online learning area.

You’ll go inside the quiz funnel masterclass. You’ll look for module one. You’ll go to lesson one, which is all about your quiz hook. And you gonna head into that session two band, that we just showed you. The video at the top, is where all the goodness is. Start there and it will make all the other resources that are down below, make sense to you. And you can just dip into those resources, as you need them. That would be my advice. Rather than downloading them all and kind of thinking, oh my gosh, I don’t know what all this means. Just work your way through the video and then access those resources as you need them. And as you’re instructed in the video.

Ryan Levesque:

Exactly. And if you’re watching this right now, and you’re saying, I know how to do all this, many of you probably do know how to do all this. You don’t necessarily need to go through that. It’s just there if you need it. It’s the resource that has the step by step, which boxes to check, which things to click on to actually set all this up. If you have experience doing any of this, you might say, all right, this is easy, I know exactly what I need to do. I just need the right strategy, and that’s what we’re covering here today. All right. So, that is the preferred approach. The Facebook ads split test is the preferred approach. But I did mention that there’s a second officially sanctioned way to test. Now, this is the fallback option. Right now, this is an option that’s a bit simpler.

It doesn’t involve using a, running a split test in the way that we’ve talked about here today. This is an option that you can use as a fallback. If either you run out of time. You get stuck. If you say, I just want the simple approach. Remember, you want to keep moving, don’t get bogged down. And I want to be clear, while the paid Facebook ad option is preferred and it is best practice, remember our mantra, that motion breeds, clarity just keeps swimming. So, if you find yourself getting stuck or hung up, then I’m going to encourage you to use the fallback option. And the fallback option looks like this. The fallback option is where you set up a Facebook poll, in a Facebook group, that’s either yours or a relevant group in your market. And what you put on that poll are the four answer options for that poll.

Now, for this, you want to get a minimum of 25 votes. You want to tally the highest number of votes to pick your winner. And your poll is going to look a little something like this. So, you can see right here, quiz, what type of quiz funnel is right for you and your business, where we were doing this in one of our communities, and you can see the results of this right here. Now this is a fallback option. It is not the preferred option. It is a fallback option because number one, it’s less accurate. Number two, it can become self-fulfilling because once one option starts to rise to the top, oftentimes people will start picking the one that just keeps getting the most votes. So, it’s sort of like this self-fulfilling prophecy. It is less reliable than a Facebook ad split test, but it will give you an indication. It is certainly better than just completely guessing and saying, oh, I’m just going to pick this idea and then guessing wrong. Because we all saw the results of our guesses at the beginning of this session, we didn’t do a great job of getting a 100% accurate assessment. Again, this is in that same training, testing your quiz hook homework. It is all there. Now, this being said, there are a whole bunch of other unofficial ways that you can test your idea before you put it out there. The point is you want some indication of which approach is going to, which quiz hook is going to perform best, so that you’re not guessing. You want to get yourself out of the guessing game and you want to get yourself in a place where your market is giving you data, that you can use to make informed decisions in your business.

So, these are not officially sanctioned. They’re not officially sanctioned techniques, but this will just give you an idea of some of the other ways that if you’re saying, I’m looking for different ways that I might be able to do this, here are some of the possibilities that you can consider. First one is a 4-way email split test. If you’ve got an email list right now, a minimum of a thousand people, ideally at least 5,000 people, you can create four different emails with four different subject lines, one for each hook, split the main list into four equal sized and random segments and see which one gets the highest open rate. So you do it like this. You set four different emails like this, split test your list into different segments, send it out and see which one gets the highest open rate. Which one gets most open, most engagement.

So, you send this to list A, B, C, and D. And see which one gets the most results. Once again, Peter shows you how to set this up in the online training as well. This is going to vary from your, depending on what technology that you’re using. And again, it’s an unofficial method. It’s not unofficially sanctioned method. So if you don’t know how to do an email split test in your email software, then this probably isn’t the right one for you. Another official. Sorry, another unofficial testing option is instead of doing a poll, which you can do in your own Facebook group or a Facebook group that you might belong in, you can just put a few answer options in a post on your Facebook wall. So, you can just on your personal Facebook wall or the… Your Facebook page for example. You can just do a post and then just give people answer options.

Which one do you like the best? A? B? C? Or D? You can do this with images like Crystal’s doing right here. Like a post that has pick, which one are you most interested in taking? And you do four different images. And then you have people comment in the space below. This is another example right here of, using another social media channel. So, let’s say you’re not on Facebook or Facebook isn’t your main social media channel, you could do this on something else. You could do this on Instagram. You could do this on LinkedIn. You could do this on any channel that you might be part of. Like right here, this is an Instagram example. Here is a LinkedIn example. Another unofficial testing option, you could ask individual friends or colleagues who fit your target audience. This is important. You want people who would otherwise be your target audience.

Don’t just ask your mom and say mom, which one do you like the best? You want to ask someone who is your target market, your target audience, invite them to hit reply. You can do the same thing on Facebook Messenger. You could call a handful of your friends or possible clients. People who are again in your market, and you could invite them to just reply back to you in Messenger. So, there are a lot of different ways that you can get a sense for which idea the most people are interested in. And once you’ve done that, once you’ve tested your four quiz hooks, then the final step is pretty simple. It’s almost done for you. You select your winning hook. So, for example, if you’re wondering, how do you pick the winner? Well, it’s easy. If you are doing a poll, it’s going to be the most number of votes.

So, which everyone gets the most number of votes. If you are doing the preferred Facebook ads split test, it’s going to be the one where you’ve got the highest number, the highest click through rate. Once it’s reached, what’s called statistical significance. Now the way you find out, if you’ve gotten enough clicks, enough engagement to determine statistical significance, is by using a simple calculator. And we’ve provided a calculator for you inside that bonus training that we showed a moment ago. And you can see in this case right here, it is this option right here. And if you’re wondering, how do you set up a split test? How long do you need to run your ads for? How many clicks do you need to get? It’s all explained in that training that you get access to here.

If you get a tie or it’s very close, or if you can’t get the statistical significance, let’s say you run your ads for a few days and you’ve got a couple ideas that are very close to one another and there isn’t one that’s standing out head and shoulders of the rest, or you do the poll on Facebook and there’s a few of them that are just really close to one another. Or you do one of the unofficial methods and you reach out to your clients or you post it on your Facebook wall. You just ask a few people in your market. Don’t overthink it. Ask yourself which one flows most seamlessly into your offer. So which one is going to be the easiest for you to create and bring people into the thing that you want people to buy? Which one do you get a good gut feeling about? Is there a framework that’s easier to use? For example, type tends to be an easier quiz than score as a frame of reference.

And by the way, if you find yourself and you’re like, oh my gosh Ryan, I don’t know that I can do all this. I want to learn the process. If you’re stuck, start with a practice quiz. Just pick something. If you’re not sure if you’re like, all right, this is great. Now that I know the methodology, I’m learning the process, I understand when I’m doing this for the [inaudible 02:00:48], I’m going to do this. But for now, I’m just going to start with a practice quiz. Just pick something. You can always just pick something, move to the next step and learn the process. Once you are, finish this step right here, you want to go to page 33 of your workbook. And page 33 is where you’re going to take a moment to inside the box, share and write down your winning hook idea. So, page 33 looks a little something like this, and this is where you will put your winning hook for your quiz funnel.

Remember, the format of a hook is quiz, and it’s what type of business is right for you. It’s going to look like that. Okay? Boom. And congratulations. Once you’ve done that, you’ve just selected your winning hook. You’ve got a winning hook. You’ve tested it with your market. You can know with clarity and confidence that it’s one that you can invest your time and effort and energy into building. Because gosh, it’s something that the market has resonated with. And if you say you know what? I’m going to skip this process, I’m just going to pick one and go to the next step. Well, that’s fine too. Just know that you’re doing it without the feedback from your market. And you are guessing, as opposed to using the data from your market to back up your decision. So, let’s talk a little bit about your homework. Your homework is inside your quiz hook checklist.

The goal is part A, steps one through five in your checklist. You want to have these five steps done. And get them done between now and ideally Thursday at 3: 30 PM, U.S. Central Time. I’ll explain the reason for that in just a moment. So again, the steps are as follows, start with your offer. So what are you selling? What’s your market? What’s your product? What are you selling it for? Next. Brainstorm your topic. Come up with all those ideas. Brainstorm your framework, come up with all those framework ideas. Put it into your list of your top five, 10, 15, 20 possible quiz hook ideas. Narrow it down to your top four. That’s the name of the game. You want to walk away with four possible quiz ideas, four possible quiz hooks. Now remember, the format of the quiz hook is going to be like the ones that we shared just a moment ago.

It’s going to look like this. This is your homework. You want to be able to jot down what your top four ideas are. And they’re going to look like this format right here. So, I’m going to zoom it in, just like this. This is what the homework looks like. So, coming up with these top four things. Now, we’ve set up a place for this particular week, this week specifically, to get things going. To submit your homework. And I’ll explain the benefits of getting your homework submitted. The link is quizfunnel.com/homework. It is going to take me a moment just to get to that screen. It’s going to look a little something like this right here. Quizfunnel.com/homework. And on this step, this is built in Bucket. So this is an example of just something simple. Built inside your Bucket account. So you can see how it works. You’re going to want to click on this orange button that…

Ryan Levesque:

It works. You’re going to want to click on this orange button that is a little bit obscure. Let’s see if I can make it… There we go. It’s a little bit obscure, but you can now see it. That says next. And this is where you’re going to fill in some information. So first, what’s your market? I’m going to put in pet care. What are you selling? I’m going to call it doggy training. What is the price point of what you’re selling? $197. And what is your hook candidate number one? Quiz. What’s your dog’s personality type? Question mark. And you’re just going to go through the process of putting in your additional quiz hook test candidates right here. So I’m going to type in my next idea. My next idea, and then my fourth idea. And then last but not least, if you are using the preferred Facebook ad split test technique where you’re driving people to remember that deep dive survey… And I’ll go back to the templates. Remember the deep dive survey. It looks like this right here. This is the destination that you’ll be sending people to because you don’t have a quiz yet. Your quiz is not yet built. You’re not sending people to a quiz. You’re sending people to a simple one-question survey so we can gather some data. When it comes to blank into your topic right here, what’s your single biggest challenge? So in this case right here, I’m going to be putting in this answer. When it comes to, let’s see, your dog’s, I don’t know, temperament. What’s your biggest challenge when it comes to your dog’s behavior? What’s your biggest challenge?

And you’re going to do that for each of your four quiz ideas. So let’s say one idea is around your dog’s temperament. Maybe the next one is what’s your dog’s, I don’t know, personality? You’re going to do this four times. It might be the same all four times, or it might be different depending on how different your ideas are. If one is about your dog’s personality, then the first SMIQ is going to be what’s your dog’s temperament? Or when it comes to your dog’s temperament, what’s your biggest challenge? If the next quiz is about your cat, it’s going to be when it comes to your cat’s personality, what’s your biggest challenge? So you’re going to fill this in. DDS two. I’m just typing in really quickly. DDS three. DDS four.

And then last but not least, please enter your name and email so we can get in touch with you if we need to. First name and last name and email also lets us know who you are. Submit your homework. And the deadline to do that is this Thursday, June 30th, at 3:30 PM. And here’s the reason why. This week on our Q&A call, one of the things that I’m going to be doing alongside one of our coaches from our business coaching program is we are going to come on on the Q&A and we are going to review the questions, the answers that were submitted inside this quiz to look at different patterns that we are seeing. We’re going to be looking at the homework for different patterns to see where do people need the most help? What trends do we keep seeing over and over again?

Now, when you do this, the real big benefit is that by submitting it at this time, you’re going to be moving along. This is a great deadline to have. Everyone works well to a deadline. Having this will keep you moving, keeping you taking action, prevent you from letting analysis paralysis kick in. Remember, you’re basically coming up with your top four ideas. That’s basically it. So there’s not a whole lot of additional time, effort and energy that you need to spend to get it done by this time. But you do have 48 hours to get it in. So there’s that deadline and that reason. Keeping you moving forward, that’s the primary reason. But the second reason is we’re going to review. Our team and I, I’m going to be reviewing. Our team’s going to be reviewing just to make sure everything’s landing, just to make sure that everything is making sense.

Now, when we do this homework review, I want to make sure that I’m perfectly clear. I will not be doing a personal private one-on-one quiz hook review for every submission. That’s not the point of this. The point of this is to see what patterns, what trends exist. I’m looking to see what keeps coming up over and over, common mistakes, common missteps that are happening that we can help troubleshoot for you. And where we do see the same issues or mistakes or problems coming up, we’ll be sharing some tips on how to address those in the Q&A call on Friday. And we’ll probably pull a few examples from the group just to illustrate what those mistakes are so you can avoid making them.

All right. Your homework part B is step six and seven in the checklist. Now, for those of you who are like, “All right. I’m ready to go. I’m ready to rock and roll,” just keep moving forward. And remember, step six and seven is where you test your top four hooks with your market, whether you use a Facebook ad split test, the preferred, sanctioned technique, the Facebook poll technique, which is the alternative fallback option, or if you use one of the unofficial techniques, the non-sanctions techniques, like a email split test or posting on another social media platform, or reaching out to people in your market, or just any number of ways that you can get feedback from your market, you do that, select your winner, and then you’ll be on your way to being ready for everything we’re going to be covering in next week’s training. All right. Once again, all the resources to get access to everything that we’ve talked about here today can be fined inside the online learning area. It’s all outlined inside the quiz hook workbook, which covers everything that we’ve covered here today.

The hashtag that you want to use once you have finished that we would love to see is #MyWinningHook. Once you’ve done your hook test or you’ve decided which hook you’re going to go with, post the hook inside the Facebook group over at quizfunnel.com/FB. Use the hashtag #MyWinningHook. And that’s going to be inspiration both for me, for everyone else to see, and we can celebrate with you here inside the community. So #MyWinningHook is the hashtag to use. And you can get creative. You can grab a screenshot of your page 33 of your workbook. You can grab it right here. You can grab a screenshot of what your winning hook is. You could write it on a big piece of paper with Sharpie marker. You could get one of those airplane banners that they fly at the beach that shows what your winning hook is. You could do a hot air balloon. You could do whatever you want. Have some fun with it. Draw it on chalk on the sidewalk what your winning hook is, post it inside the community, and then you are finished.

I want to remind you that you get access to that extra recording that’s already waiting for you inside the learning management system with some of our coaches from our business coaching program, like Peter Lee, who are going to be guiding you through the process, how to do the Facebook ad split test step by step, how to do the Facebook poll step by step, how to do the deep dive survey step by step, the statistical significance step by step, and more. All right.

Let’s take a breath. Let’s take a deep breath because we’ve covered a lot of ground here today. And I know for some of you, you’re like, “All right. I’m ready to go.” And for some of you, you’re saying, “All right. That’s a lot.” Taking it all in. And this is designed in such a way that you can soak up all this information, give yourself time to digest, keep moving forward by taking those little baby steps, those little micro commitments, like for example, submitting your homework to consolidate and crystallize those top four ideas that you have, submit them, and then show up to Friday’s Q& A.

Now with all that being said, as you can probably tell by now, here inside the Quiz Funnel Masterclass, we are going to give you everything that you need and support you every step along the way to get your quiz built. This is all about building your quiz. But one of the questions that some people have been asking inside our community is, “Ryan, is there any way to work with you beyond just the quiz, to work with you, your team, get access to those coaches that you keep telling me about, that I keep hearing

about, access to all the resources beyond just building the quiz?”

Well, the answer is yes, and it’s through something called our business coaching program. You may have heard a little bit about how this program works and what it’s all about. And what I want to invite you to is a special session that I’m going to be hosting later today, tonight, in fact, which is getting access to our inner circle program known as our business coaching program. Now I’m doing a special session for those of you who might be interested in learning a little bit more about how our business coaching program works, how it’s structured, everything you get access to, how it’s very different from the limits that we cover within this Quiz Funnel Masterclass limited and focused on your quiz, and how our business coaching program is all about building an entire business where your quiz is one part of the equation. And because I’ve already had a lot of questions and people reaching out saying, “Hey. I’m interested in learning more about this. How does this work? Are you open?” Because we only open up a few times each year to do this.

“In other words, is there any way to get more personalized one-on-one support? Is there any way to get my personal feedback from someone that I can meet with on an ongoing basis? Not just on my quiz, but on my entire business? Ryan, is there any way to get access to your inner circle? What does that look like?” Well, I’m hosting a special session here today at 5:00 PM US Central Time. This is a live session that’s happening today. So at the time of this right now, it’s a little over two hours from now. So you can convert this into your local time zone, a little over two hours from here today. And in order to join us, you must register. And the link to register is askbusinesscoaching.com/register. I’m going to make sure that we’ve got that link all set up on our side, askbusinesscoaching.com/register. Make sure that that works, askbusinesscoaching.com/register.

And it is going to take you to a screen that looks a little something like this. And you can see right here, this is 5:00 PM CT, 6:00 PM ET. This should say 3:00 PM Pacific Time. And our team will get that fixed 5:00 PM CT, 6:00 PM ET, 3:00 PM US Pacific Time today, Tuesday, June 28th at 5:00 PM Central Time. And you can register by clicking on this button right now. And this is an opportunity to learn more about our business coaching program, how it works, how it’s structured, everything you get access to, an opportunity to get your questions answered. We’ll be talking about a special benefit to applying to this program today that goes away.

And the big benefit is that when you do apply today, we actually credit your entire investment that you’ve made in the Quiz Funnel Masterclass into the business coaching program. So everything that you’ve paid so far to join us here at the Quiz Funnel Masterclass gets credited to the ASK business coaching program. And if you choose to wait to apply, that credit actually goes away. It disappears. So there’s a real big incentive and be a big reason to find out about it and see if it might be right for you. And again, the link is askbusinesscoaching.com/register. All right. Now, a question that you might be asking yourself when you think back to the quiz and all of your homework here today is, “When do I need to have all this done by?” Well, again, quizfunnel. com/homework is 3:30 at this Thursday, June

30th to have this done by.

And the reason for that is really for your own benefit. I mean, you can take as long as you want to get this done. You have lifetime access to this training, after all. But my goal is to be the brutal bastard in pursuit of profit for you. And my goal is to help you get your body moving, to get your brain in gear, and get this done. So that’s a deadline, 3:30 Thursday, June 30th, because at that time, my team and I are going to be reviewing all the homework submissions, all the homework answers, and we’ll be covering themes and patterns that we see inside the Q&A call that we’ll be having on Friday this week. All right.

Michelle, anything that we want to say about getting the questions for this Friday’s Q&A call? Anything that you want to mention and share about that and the process for that piece before we get to our final closing exercises of the day?

Michelle Falzon:

Absolutely. So we just like to make it easy for you to get your questions in. And we’ve already explained that Facebook is the place where we are capturing the chat threads for the day. And so it seems like a natural place to also capture the questions. So what we’re going to do is we’ve created a post and a link, and it will always be the same link. It’ll just magically take you to the right post for the right week. And that link is quiz funnel doc funnel [inaudible 02:17:28] ask because you’re going to ask a question. And that post this week looks like the example that we’ve put there on the screen that you can see right now and that we’re actually getting a guided tour to as I speak. And so you are going to get the instructions. There are some instructions at the top there. So if you’re wondering what to do, there’s something at the top that just explains. All you need to do is basically put your question in as a comment on this post.

That’s it. That’s all you need to do.

Make sure you do it before 3:30 on Thursday. So you’ve got 48 hours from when this training wraps until then, because then we close off comments on this post. And we do that because the team reviews your questions. Like Ryan said, we’re looking for the things that are the biggest issues that people are facing, the common problems that if we can answer it once we can solve it for multiple people. And our coaches are involved, Ryan’s involved, and we do put effort and focus into making sure that those Q&A are super, super valuable for you. So we just need those few hours in the evening of Thursday night to prepare. So that’s why that closes off at 3:30 on Thursday.

But you do get a full 48 hours. That percolation time is happening or you’re starting to test some things out and you’re realizing, you’re learning by doing, and you go, “Oh. Hey. I’ve got a question now about this next part of the process,” or, “I got stuck here or there,” or, “What does that really mean?” You can ask really meaningful questions once you’ve started implementing. So that’s what you’re going to do. You going to post your questions there. And so really good follow-up that Friday Q&A.

Ryan Levesque:

The one thing I’ll add to this is there’s a date misprint here. The team will get that fixed immediately, which should say Friday, July 1st, I believe is the date, and the deadline to submit your questions is Thursday, June 30th. So the day of the week is the correct day. The calendar date is just one day off. So Friday, July 1st at 10:30 AM Central Time is the Q&A call. The deadline to submit your questions is 3:30 on Thursday, June 30th. So we’ll make that change to avoid any confusion on that front. And that covers that. If you have any other questions about, for example, bucket, for example, we have a special way to get your bucket questions answered. I want to remind you that our team of course advisors are here to advise you on the training. The Facebook group is a place to get help on the training, on the methodology, on everything that we’re covering inside this training.

If you need technical support in your bucket account, technical support can be found by either A, emailing support at bucket.io. That’s where our team of technical bucket support technicians are standing by. And the fastest way to get support is to use the knowledge base, which is at help.bucket.io. And I’ll actually show you what that looks like when I go to help.bucket.io. This is the knowledge base that will have all of the answers to 99.9% of all of the questions that you might be having about how to do something. How do I set something up? How do I do it? And all you need to do is just do a search for that thing. For example, if you’re like, “How do I set up a custom domain?” For example. Custom domain, you can see right here. Anytime you see the prefix 2.0, it means that it’s in reference to the 2.0 version of the software, which is what you have access to as part of the package that you gained when you joined us here in this masterclass.

You can see the instructions are right here and it walks you through everything that you need to do. And then you’ll see the whole host of related help desk articles right here around this. So this knowledge base is the absolute fastest way to get your question answered when it comes to a technical question for using bucket. And of course, the team of course advisors inside the Facebook group are standing by. All right. Reminder, we have our first Q&A session that’s coming up this week. We have Friday Q&A sessions that are happening for the next four weeks, 10:30 to 1230 US Central Time. They’re all in the calendar. They’re all right here. And the way to submit a question, as Michelle mentioned, is quizfunnel.com/ ask. Just post your question as a comment on that post, and then we’ll be doing this each Tuesday after the live training. A Q&A post will be made available, and the post looks a little something like the one that we just showed on the screen.

It’ll remain open for 48 hours. So you’ll have a window to post your questions. So you want to get your questions in before 3:30 PM on Thursday. It’s also your homework deadline as well. So we try to make it super duper simple. All right. Before we go to our final exercise of the day to wrap things up… and we are going to wrap things up in a few minutes here… I just want to recap some of the success tips, what we call Ryan-isms here. You might want to call them ask-isms, but they are rules for success when it comes to this entire process.

So rule number one, the number one rule of Lego is follow the instructions at least once. You want to emulate before you innovate. So I know there might be a temptation to go off the rails and do your own thing and say, “Oh. I know that you guys have built 12,000 quiz funnels. But even though this is my first quiz funnel, I think I know it better than you.” Resist that temptation. I’m telling you, we’ve made all the mistakes. We’ve done all the things wrong. Use all of our learnings, leverage those learnings, so that way, you can get there faster.

Next success tip is commitment. The name of the game, sustain the game until you win the game. Remind yourself of that. The name of the game is sustain the game until you win the game. Commitment is one of our core values here at the ASK Method Company, and this is the rule for success. Next two rules that we have up on the screen at the same time, just keep swimming. Motion breeds clarity. Remember that. Just keep swimming. Just keep moving forward and done is better than perfect. You don’t have to get it perfect. You just have to get it going. And remember, the best time to get it going is right here, right now, today. So use the momentum from today’s session. Get your homework done. Get it done because now, today is the best time to get this done.

Now, recordings of our live trainings are going to be happening in inside the online learning area. It will take us about 24 hours or so to get the live sessions into the online learning area. So if you want to go back and rewatch or re-listen to anything, just keep all that in mind. We have the kickoff call in there already. So for those of you who missed the kickoff call, if you want to re-watch it from yesterday, that’s already in the online learning area. And I want to remind you, for those of you who are interested or even just curious to learn a little bit more about our business coaching program, now that you’ve seen a little bit of what we do here on the topic of quiz funnels, imagine having this level of comprehensive support on everything in your business, not just your quiz. That’s what the business coaching program is all about. And I’ll be talking about all the details, all the specifics in the special session live tonight at 5:00 PM. And the link is askbusinesscoaching.com/register. All right.

We’re going to end with the final exercise that I always like to end with before we wrap any session like today, and that is to take a moment to think about everything that you’ve gotten from this session, all the little tips, all the little ideas, all the little insights, and take a moment to identify what is your single biggest takeaway from today? Use the hashtag #Takeaway inside the comment thread. Let us know what it is, and we’ll take a moment to read off some of our biggest takeaways of the day. It can be something small. It could be something big. It could be something that came up in one of the examples. It could be one of the tools. It could be something that you’ve heard a second time today, but it finally clicked. Maybe it was an idea that you picked up. Maybe it was just one phrase. Maybe it was a nugget that you took time to jot down and share a little bit earlier. What has been your single biggest takeaway from the session here today?

And Michelle and I will take a moment to read some of the takeaways from today’s session. Michelle, I’ll invite you to kick us off and take a moment to share some of the takeaways from today as I refresh my screen and pull it up in just a moment.

Michelle Falzon:

Sure thing. And just there are so many comments in here. As you said, it’s been such a responsive group. I was just answering a few questions there opportunistically. So I think I’m going to start with Stacy. She says her takeaway is the SMIQ, the single most important question. And a lot of people were really blown away by that ability to just put the DDS on the end of their split test ads and be able to be testing the hook for the quiz even before they’ve built the quiz. Jeffrey says, takeaway, they’ve got everything all figured out in the process, and Emray follows on with just, “Trust the process.” So that’s a good combo. Laura’s takeaway, “Let the market tell me what the best hook is.” And Laura, that is just so wise. And Robert Baldwin’s takeaway is, “Split testing the quiz hooks with the Facebook ads,” and Ajeo says,

“Percolate,” which is one of my favorite things. So good on you.

Ryan Levesque:

I love it. Jacob says, ” Test the hook before I invest in the hook.” Yeah. I like that. Rhymes. Great. Brian says, “Take massive and perfect action. Motion breeds clarity,” which is always one worth repeating. Michelle says, “Use Facebook ads for testing.” “Love the microsteps,” says Cindy. Emray says, “Trust the process.” Laura says, “Let the market tell me what my best hook is.” And Robert again says, “Split testing quiz hooks with the Facebook ads.” Michelle, maybe a few more, and then we’ll bring things to a close here today.

Michelle Falzon:

Sure thing. Jennifer picked one that I think is one of the all-time great takeaways, “The message from the market, not my mind.” And that is just the essence of the ASK method. Leslie says her biggest takeaway was, “The fear of loss is very powerful.” And that can definitely inform a lot that you do with your quiz.

And Samantha says the takeaway is, “It’s really easy to come up with topics to test for the quiz.”

Ryan Levesque:

That’s great. Shauna says, “Eight great tools to play with and cross-reference for quiz, topic, phrasing, and inspiration and insight and research,” which is awesome. Adam says, “The common factor with all quizzes across all industries is it’s all about the quiz taker.” Keep that in mind when you’re coming up with your ideas and your topic. It’s all about the quiz taker. Notice this trend here that it’s not about you. It’s not about your ego. It’s all about the market. This is why we do the testing. We let the market help us decide what quiz we’re going to build. We let the market inform what our copy is going to say. [inaudible 02:28:34] the market inform everything because when you let the message come from your market and not from your mind, that is how you win the game. That is how you win this game of business. online.

Lots of great takeaways. And Salsa, I’ll wrap with this one, says, “My biggest takeaway is that I can succeed with this.” And I love that. And you can succeed with this when you follow the path, when you follow the way, you follow the steps, and take that first step here today. So as we wrap things up and we talk about next steps, what’s coming up next, I want to remind you here that we got the Friday Q&A happening at 10:30 AM US Central Time. So that’s two hours earlier than we ran our session here today. So Fridays are a little bit earlier. We like to wrap the days a little bit early on Fridays because we know some of you take the afternoons and take the evenings and like to wrap your days a bit early. So we do our Friday Q&As a little bit earlier in the day. So that’s what’s coming up next.

Remember to get your homework in. That link again is quizfunnel.com/homework to submit your homework. Remember to get your questions in. That’s quizfunnel.com/ask. And then remember to join us for those of you who are interested at the ASK business coaching session, that’s happening this afternoon to find out more about how that works, and if it might be something that you potentially might be interested in joining as well.

Last but not least, I want to wish you a great rest of your day, a great rest of your evening. See you next time. It’s been a lot of fun here today. This is just the beginning. We’re just scratching the surface. It’s going to be an amazing journey, an amazing adventure here today. And remember that journey of 1,000 miles starts with that very first step. And I invite you to take that next step here today. Use the momentum from this session. Keep going, take that next step, and I look forward to seeing you on the inside. Take care guys, talk soon, and we’ll speak soon. Goodbye.