QFMC 3.0 – Module 1, Lesson 1, Session 1 – Your Quiz Hook

Ryan Levesque:

Hello and welcome everybody to our first lesson here inside the Quiz Funnel Masterclass 3.0. I’m absolutely thrilled to be kicking things off here today. And I want to say welcome to today’s session. Now, in today’s session, we’re going to just jump right into it, because if you haven’t already heard, yesterday we had our kickoff call earlier yesterday, where we covered all the logistics, all the orientation elements, everything that you need to get yourself set up and ready to go for today’s session here today.

And we’re going to be diving right in and kicking things off here in just another moment. I’ve got confirmation that we’re all good here inside the broadcast booth. So if you’re ready, I’m ready, let’s do this thing, let’s dive right in. Again, welcome to the Quiz Funnel Masterclass 3.0. Today is all about module one, lesson one, session one, which is your quiz hook. Today is all about showing you how to create the big idea behind your quiz. It’s going to get all that incredible traffic, all those leads, all those individuals to take your quiz in the first place.

Now, the goal here is simple. The goal is to help you grow your business with the quiz funnel, whether you are just getting started, whether you are taking your business to the next level, and it really doesn’t matter what type of business you’re in, whether you sell e-commerce physical products, digital information products, if you’re doing affiliate marketing, if you’re looking to get clients, if you’re in a B2B, B2C market. If you’re looking to get more people to your webinar, if you’re looking to have a record setting launch, build your email list, or if you are a total beginner. The goal is the same, a quiz funnel can help you massively grow your business and your results and your impact. And it’s even true, even if you don’t know what your niche or offer might be.

Now over the next six weeks, I am going to be coaching you. We are going to be coaching you to get your quiz done. And that’s the result here. That’s the name of the game, that’s the goal. You can see right here just like so many other people getting their quiz done. And my goal is simple. We want you to become the next great quiz funnel success story like so many of the success stories that you’ve heard.

In fact, I would love to feature your face, to feature your business, to feature your story here next year when we do this once again. Just like Greg Lee, as you can see right here, he was in the exact same spot that you were in not that long ago, two years ago in fact, he was in this exact same spot. You can see right here, he posted inside the community that his big goal was to get things going, to get his quiz off to the races.

And then what was interesting when he wrote his one word rocket, he did this shortly before we faced the global shutdown with the COVID-19 pandemic. And he even says that the quiz funnel that he created saved his business, because he was able to pivot from an offline entirely business to an online business. And you can see that image from him right here. And today he makes over $17,000 a month in new

revenue through the quiz. He’s gone from inconsistent leads to a steady stream of new customers and income. He’s getting ridiculous conversions of 33%.

And guys, in case you’re wondering, are people too busy to take a quiz? Greg is targeting doctors, some of the busiest people in the world and he’s getting leads for less than a $1.30 per lead. And these are the types of results that I want for you. These are the types of results that my entire team wants for you. And to help make this a reality for you, we’re going to get into it straight away here today. We’re going to get right into it in this session.

And I’d love to just reintroduce someone that many of you had a chance to meet yesterday, my co-presenter whom you’re going to be seeing quite a bit here in the next few weeks at our Quiz Funnel Masterclass, hailing from the other side of the world in Australia, the one, the only Michelle Falzon. Hey Michelle, how you doing this morning?

Michelle Falzon:

Hey Ryan, I’m doing really well. How are you doing? Ryan Levesque:

Doing really, really good. You got to tell us, you got to always remind us what time of the world is it right now for you in your part of the world.

Michelle Falzon:

Do you know what, it’s almost to the minute the same time as it was yesterday, it is 3:37 AM today. Ryan Levesque:

What was it yesterday? 3:35 or 3:34, something like that. Michelle Falzon:

3:38 I think it was. Ryan Levesque:

That’s precision guys. That is precision. You don’t have to get it perfect, you just have to get it going, but sometimes you can get it pretty close. Well, super excited to have you here, Michelle. Maybe we could talk a little bit about just a few quick things just to remind everybody, we’re not going to go deep into

this. We’re going to breeze through this quickly so we can get into the meat of what we’ve got to cover here today. But just to remind everyone, where is the conversation taking place? What do we need to do? Where is everything?

Michelle Falzon:

Right. As you said, everybody’s got this on the kickoff call. If you missed the kickoff call, do go back and watch that. But the main place that you want to be knowing about right now is to head over to the Facebook group if you’re not already there and join that group and you can get to the Facebook group at any time by going to quizfunnel.com/fb. And join that group if you aren’t already in there, that is command central.

And at any time inside the group, you can also get to the chat for the live training. And that is at quizfunnel.com/chat. We set up a dedicated chat thread, comment thread for each of our live sessions. And that URL will just continuously point to the new sessions, so you only got to remember one URL, quizfunnel.com/chat. So go ahead and find that right now, because that is where we’re going to be talking and communicating back and forth with you today on this session.

The other thing I wanted to just mention is that we found that app, it works better on the Facebook app. So if you’ve got a phone or an iPad or something where you’re actually using the Facebook app, that will often give you a smoother experience. And another recommendation is if you again have a second screen, like your phone, like your iPad or another screen on your computer, you can keep the chat thread up and then you can see also the main training. Ryan, given that we want to get into it right away, shall we get started with some interaction in that chat right out of the gate?

Ryan Levesque:

Yeah, that sounds good. What I’d love to do, and some of you are already doing it, give me a shout inside the chat. Let me know where you’re hailing from right now, where you’re watching this from right now. Inside that chat again, the link is quizfunnel.com/chat. It’s going to take you straight to the one chat thread that we’ve got going on. We got some practice yesterday. We’re going to be doing more of this here today. Let me know where you’re watching this from right now. I’d love to give you a little bit of a shout at as well.

I see John Rarick from Dayton, Ohio. How’s it going? Wendy from Salt Lake City. Michelle, excited to get started as well. Hey, everybody, Radul, Adriana, Suzanne, Amadeu, Sue Porter, Samantha, Bernardo, Jeffrey, Catherine, Genesis, Kevin, how you doing? Brian, Cindy, David, Jeanne, loving it. Eric from Greenville, North Carolina. South Carolina says more, we’ve got the Carolinas covered right there. Myrtle Beach, South Carolina. Man, you guys are all clustered together, it’s funny. Adam, what’s going on my friend from Springfield, Illinois? Haley, Nashville, Tennessee. Hey Becky, California. Loving it.

David says, “Important question, is Michelle awake from last night or awake early today?” I mean, that is one of the great mysteries of the world. Les McDaniel, how you doing my brother? What’s going on from Austin Round Rock, Texas? Great to see you here friend. Kim from Edmond, Oklahoma. Candy, hello from Belgium. I think that’s a hello. I don’t think that’s hell from Belgium. I think Belgium’s a pretty special, great place. Hey Candy.

John, Lewisville Dallas area in Texas. Rachel, Jamaica, what’s up? Rolando, Los Angeles. Jack just puts the flag. We all know where he is from, Canada. Christian from Austin. Angela, wonderful day. Coming from Connecticut. We got so many more of us here. If I didn’t give you a shout-out, it’s not because I don’t love you. It’s because I’m going to get excited to get started here as I’m sure you are as well.

One of the other things that we do inside the chat is we have a hashtag I want to remind you, it’s called hashtag nugget. Anytime you hear something, see something, pick up on something, you’re like, “Ooh, that’s a good idea.” Use that hashtag nugget inside the comment thread, let us know what it is. Piece of gold that you might find, a little takeaway, something small, something big, use that hashtag nugget. Another thing I want to remind you of is our quiz workbook, the workbooks that we’re going to be using here today. Michelle, can you remind us all where we get access to these workbooks and the best way to use the workbook in today’s session?

Michelle Falzon:

Absolutely. So you do get a link to the workbook in the email that goes out in the morning. So if you’re one of those people that likes to download it, or perhaps even you may even want to print it, you definitely do not have to print it, that’s entirely optional. You’re going to get access to all of that inside the online learning area. And you’re going to hop into the online learning area by going to quizfunnel.com/learn. And that is going to take you into the main area. And hopefully by now you’ve been in there, you’ve had a look around, you’ve got your login details.

We covered all that on the kickoff call yesterday, so if you’re wondering, how does that all work? Go and check out the kickoff call. But you want to head into this quiz funnel master class tile, and you want to go to module one right there where you can see that counter, the cursor is. You head into the module one and we’re still in this … we’ve done the getting started, that’s where you’ll find the kickoff call and all those things, if you are wanting to catch up.

And right now we’re in lesson one, because we’re talking about your quiz hook. You’re going to click on that. And there’s some information at the top. And if you scroll down, you’re going to see there’s three sessions happening there. There’s today’s live training. There’s some homework support information we’re going to give you in session two, which we’ll tell you a bit more about later. And then on Friday, there’s your Q&A. So that’s all group there together.

Today, right now you want to go into session one, your quiz hook, you’ll see there’s a holding video up there because that’s where the recording of today’s session will go. And then when you scroll down, you’re going to see various assets there. And right now the resource that’s available to you is your 2022 quiz hook workbook. And you just click the little blue download link. You’re going to get that workbook onto your computer.

The big important piece of information that we will is worth repeating is you need to save that, so you can see that little download icon there at the top right. Save that to your computer, then reopen it. And now Bob’s your uncle. You can work away in your document because these are all interactive documents. So keep that document beside you. Oftentimes you’ll see we’ve summarized the information that we’re sharing, so you don’t have to scribble madly to cover all the notes. Most of the key information that you need is also in the workbook for you, along with the exercises that you want to get through today. And you want to work in those as you go. If you got a thought, put it in there as you think of it.

Ryan Levesque:

Beautiful, beautiful, beautiful. And if you get any trouble, just shoot us an email at contact@askmethod.com. If you can’t log in, your password’s not working or anything like that, team will be able to help you out with anything that you might be stuck with. So with that being said, we’re going to get right into it here today. And we’re going to start today with a little bit of a game. I was starting with a fun little game.

This game is called the split test guessing game. And the reason why we’re going to be starting with this game is because this is something we’re going to be talking about here today, how to split test your best ideas for your quiz to ensure that the quiz that you build is going to be successful based on your response from the market.

Now, the reason why we do this game is because it’s fascinating to me every time that we throw out different quizzes, different possibilities, how seldom we’re able to guess the one that the market has chosen as the winner. And so today we’re going to do a fun little game. We’re going to go back to a few of our previous students hook ideas, which I’m going to ask you in a moment. Which of these ideas do you think, one, the split test?

Now again, a split test is where you put a few different ideas in front of a market and you see which one gets the most response, which one gets clicked on the most, which one gets taken the most and so on and so forth. So are you ready for a bit of fun? Ready to have a bit of fun and start things off with a bit of a game here today. All right. This game is fun. It’s easy. The rules are simple. Everyone can participate. I’ll explain as we go along. So let’s do this. We’re going to head on over to our slides here, split test guessing game. First one that we’re going to look at is a quiz to a low priced email course from Bobby Klinck. And it helps entrepreneurs set their business and legal foundation so they can

build their businesses. Let’s go to this screen right here. Four different quiz ideas. What is the number one thing killing your email marketing? What is the number one email marketing hole in your business? What’s your number one email marketing fatal flaw or what’s your number one email marketing mistake? Which one do you think was the winner after running this test.

Inside the comment thread, just type in Bobby for Bobby’s quiz, Bobby one, Bobby two, Bobby three or Bobby four. So go ahead inside the comments. Let me know which one you think, Bobby one, Bobby two, Bobby three, Bobby four. You can look at the screen right here. Which one do you think was the winner? We will give you just a second to participate. You’ll be self scoring yourself in this fun little game here. Post it inside the chat when you’ve got your answer. I’m going to hit the refresh right now. Let’s see.

And by the way, make sure you type in Bobby one, Bobby two, Bobby three, Bobby four, because we’re going to be doing a few different examples here. This is how you’ll be able to keep track. Go beyond just the number. Bobby, B-O-B-B-Y one, B-O-B-B-Y two or B-O-B-B-Y three, so on and so forth. Here we go. Bobby one, Nova says Bobby one, Marsha said Bobby four, Christi says Bobby three. Ellen says Bobby four. Patty says Bobby four. Bobby three, Bobby one, Bobby two, Bobby one, two, three, four, four, one, three, three. So we got a big mix here.

And the winner is of this little split test is number three. What’s your number one email marketing fatal flaw? Your number one email marketing fatal flaw. I’m looking like this. I’m looking at our little list right here. I’m seeing some Bobby threes, but I’m not seeing everybody putting Bobby three in here. So that just goes to show you that sometimes it’s not what you might expect. Let’s do another example right here. We’re going to do three of them.

This is Karen Fowler Furr, she is a business coaching client of ours. Quiz to purchase templates helps entrepreneurs achieve their vision through coaching and integration strategies. Let’s take a look at the split test guessing game for Karen’s quiz. Excuse me, what’s your team growth profile. Number two, what’s your number one team growth blocker? Number three, what’s the number one team readiness score? And number four, what’s your team management type? Again here, this is Karen, K-A-R-E-N. So we’ll type in Karen one, Karen two, Karen three are Karen four. Take your guess. Points for participation. Self scoring yourself. Post it inside the comment thread, one, two, three, four, Karen one, Karen two, Karen three, Karen four. Let’s see what we have. Let’s see right here. Karen four, Karen two, Karen two, two, Karen four, Karen four, two, four, four. Karen three, Karen one, Karen two, four, three, four, four, three, two, one, got a lot of guesses here.

And the split test winner on this one is Karen three. Number three. What is the number one team readiness score? Interesting. I didn’t see very many Karen threes here. I see a few, a lot of Karen twos and a lot of Karen fours.

All right, let’s do one more of these right now. This is Terry Mitchell. He’s got a health insurance business. He has a quiz to an online course to help reduce your premiums. Split test guessing game, what’s your health care policy gap? Number one. Number two, what’s your healthcare policy savings gap? Number three, which money saving mistakes are you making? And number four, what’s your number one money saving mistake.

All right, one last time inside the chat, this is Terry, T-E-R-R-Y. Terry one, Terry two, Terry three or Terry four. Post your answer, your best guess inside the chat. We’ll tally up the scores and we’ll see how we did. Terry three, Terry four, Terry two, Terry four, two, four, two, three, four, four, four, two, three, four, four, two, three, three, three, three, one, two, four. And the split test winner was number two. What’s your healthcare policy savings gap? Let’s just tally up the score, see how you did. How many did you guess right? If you got one out of three correct, type one out of three. If you got two out of three correct, type two out of three. If you got all three out of three correct, type three out of three. If you got zero out of three correct, type zero out of three. Let’s see how we did. Let’s post it inside the chat. And by the way, this is just a game for fun, so no shame if you got zero out of three and three out of three. Gosh, good for you. Congratulations.

There are prizes for participation, not necessarily prizes for getting it all right. Looking at this right now, seeing it right here. Looking at our screen. Anna says, “I got one out of three.” Amy says one. Lynnelle zero, Christina zero. One out of three Jackson, one out of three, Donna one, Olivier one out of three. Randy, one out of three. John, one out of three. Deidra one out of three, one out of three. A lot of us getting one out of three, two out of three, zero out of three. Lot of smiles, a lot of laughs. Not a fail, just a fun nugget. Absolutely zero out of three on a roll. What’s the takeaway here? The takeaway is that when it comes to coming up with the hook behind our quiz, we don’t want to guess because we’re not necessarily great at guessing. Instead we want the market to help us determine what is the big idea behind our quiz before we build it, makes sense, right? You want your quiz to be successful. I want your quiz to be successful. So let’s let the market tell us which quiz idea you should run with before you do all the work before you spend all the time and money and investment to actually get it launched and off the ground. Let’s figure out what quiz is going to win before we actually build it.

And that’s what we’re going to talk about here today. We’re going to talk about the importance of testing your hook. See, this is the heart of the ask method. The heart of the ask method is to ask because your message needs to come from your market, not from your mind, that’s a nugget right there by the way. But how do you create your hook or your quiz or know which hooks to test.

Well, to do this, we are going to start at the very beginning. We’re going to go back to our quiz creation flow. Now, remember I mentioned that there are some core concepts that we are going to be covering from a couple different angles to really ensure that you’re walking away with this and you have a deep dive level of understanding on some of these topics. And I also think it’s sometimes helpful to hear things explained from a slightly different perspective, a slightly different voice.

A different person can explain things in a way that makes it click for you in your mind in a way that you might have not had it click before. Michelle, I’d love to invite you to come in and maybe talk a little bit about the quiz creation flow and how it kind of leads in to this idea of coming up with your hook and then testing your hook before you actually build your quiz. Michelle, maybe you could recap this quiz creation flow.

Michelle Falzon:

Yeah, sure. I’d love to. And so really the foundation of the whole quiz when you boil it right down, what you’re doing is you’re putting out something that’s really interesting and attracting people to find out more. We love to learn things about ourselves. If you get that hook right, you are really attracting people to come in and click on your link, open your email, click on your ads. The first part is really that attract step.

And this is the magical part of the quiz, because then there’s this process of diagnosis. You’re not just imposing some tips on somebody like you might with an ebook or a guide or a mind map. You’re actually asking questions so that you can diagnose what that person’s unique situation might be. And then that puts you in the perfect position to then prescribe, to say, “Hey, based on what I know about you, here’s what I think you should do next.”

When you boil this whole process down, that is kind of the through line that is happening. You’re attracting, you’re diagnosing and you’re prescribing, that’s the foundation of the whole process. And if we go into a little bit more detail, that attract process is where we welcome people into the quiz. And we can do that on the welcome page of the quiz. It might be a Facebook ad. It could be a link in an email and there’s this welcome beginning part of the process, come on in and find out X, Y, Z. And you saw some of those hook examples just now.

Then we go into the diagnosed part and we diagnose through questions, through asking, like you go to the doctor and they ask you, “Well, does it hurt when you do that? And lift you arm, let me see how much you can move your arm.” And things like that. We ask a series of questions. One of them being a very special question, which is a lead capture question. That’s where we’re getting all these people building their fantastic lists and getting those big communities of people at really inexpensive prices. Because one of the questions you ask is a lead capture question.

And then we move into the prescribe and that happens in these two parts, outcome and sell. The outcome is where you deliver the thing you promised in the quiz, hey, you are X, Y, Z type. And then you move on to offering them the next step. The prescription is, hey, you’re this type. And here’s the very next best thing that you need to be doing to move forward or to achieve that goal. So that cell can be as Ryan was explaining, it can be to join a list. It can be to go ahead and buy a product right now, it can be to watch a sales video and then buy a product. It can be to attend a webinar, to book an appointment.

You can even be sending people to a survey. You can be doing all kinds of things, sending people off to an affiliate product. All of that can happen at the back of the quiz. And remember, it’s a marketing quiz. The purpose of this quiz is, yes, to help you grow your list, get people engaging with you, but then to move them forward to actually buy from you. And so that point at the end where you make the prescription is really key.

Let’s zoom up again from there. So what is that whole welcome part where we’re attracting people? That’s the hook, that’s when you give them something that they cannot resist when they see it in their Facebook feed, or when you send them the email or when you’re talking about it to them on a video on their screen. And that’s what we’re going to dive into today. That’s the hook, that’s the piece that’s going to make it really interesting. Oh, I want to find out more.

The part where we diagnose, where we ask the questions, that’s building a bridge so that we can get to the point where we prescribe, we offer the outcome and we move them forward into the next step. And that is the offer. We talked a bit about the offer yesterday. We’re going to dig into the offer a bit more in depth next week as well. So that’s the snapshot of what the game is that we are playing here with our quiz. And as you now know, and as Ryan has explained a few times, you don’t build your quiz in the same order that people take your quiz. You’ve just seen me talk you through that diagram, really moving from left to right. They see the email, they click on it, they answer the questions. They give you their details. You reveal the outcome and then you move them through the next step. That’s a very logical progression.

But that’s not the order in which you build your quiz. You actually build your quiz in reverse. You begin with the anti mind. So the very first thing you’re going to think about is the offer. What do I want people to do right at the end of my quiz. You want to make sure you’re attracting the right people that are going to buy from you. So we start at the end then we zoom our way back to the beginning because now we want to come up with an idea, a hook that’s going to attract the right people, that’s going to get people into my quiz and set the tone for my quiz.

And then we build the bridge, the questions come in last. That’s a recap of the process. And we’re going to spend the rest of today’s session really focused on this hook piece. And when you get this right, I’m going to show you some really practical ways for you to know I’ve got a really good hook. This is when you start to get the lower price leads. This is when you start to get more people coming through. This is when it becomes easier to then move them forward onto the thing that you want to sell. Ryan, how did I go? Was that okay?

Ryan Levesque:

That’s perfect. I mean, that’s so great. And what I’ll add to everything that Michelle just mentioned is this hook is so important because this is where it all starts. If you have a boring, bland, non compelling hook

or big idea from your quiz, nothing else happens. It’s sort of like, if you don’t pour gasoline into your car, you’re not going to go anywhere. If you don’t charge your electric vehicle, there’s going to be no juice to get the thing moving.

And this is what kind of is the catalyst that kicks everything else off. If you have a compelling hook that people want to know the answer to, they want to find out their results, then everything moves forward. If you have something that people look at and they say, “Eh, not really that interested.” Nothing else matters. So we spent a lot of time here on the hook.

And for those of you who participated in some of the free training that we did over the last few weeks leading up to this masterclass, some of this is going to sound a little bit familiar to you, but today we’re going to go much deeper. We’re going to peel away further the layers of the onion so that you can actually get to the idea, get to the truth. I have an expression that I like to share with our business coaching clients. I say, “The fast you get to the truth, the fast you get to the cash.” And that’s the name of the game here today is to get to the truth, to get to that big idea, so that way you can get to the leads, you can get to the clients, you can get to the customers and then ultimately get to the revenue, get to the cash that’s going to be the pot of gold figuratively and literally that’s waiting for you on the end of this entire experience, entire process.

With that said, let’s take a look at this process in a little bit more detail. Remember there are two parts to your quiz hook. The first is your quiz topic and your quiz topic could be anything from a whole host of possibilities, quite literally limitless possibilities. And I wanted to share with you just some more examples, examples that you probably haven’t seen before, new examples that we haven’t talked about in the free training that’s only available here inside this masterclass of a whole bunch of different markets, clients, students of ours that have done this in the past.

Here’s an example of a retirement planning quiz, what retirement mistakes could you be making. A real estate quiz, what type of Southwest Florida new construction community fits you? Here’s a dog training quiz. What’s the biggest dog brain training mistake you are making? A travel packing quiz. What’s your travel packing pitfall? A makeup quiz. What makeup is right for you? A dry eyes quiz. What’s keeping your eyes dry? Paintings for your home. What paintings are right for your peaceful home? A farming plan quiz. What farming plan type is right for you?

Startup investment quiz. What’s the investor readiness profile of your business? A fashion wardrobe quiz. How well does your wardrobe fit your lifestyle, body and unique features? Learning to read quiz. What motivates a child to learn how to read? An inflammation quiz. What keeps you inflamed? A business breakthrough quiz. What’s blocking you from a business breakthrough? A wedding planning quiz. What’s your wedding planning personality? A headache quiz. What’s triggering your headaches? Take the quiz to find out now.

A natural hair quiz. How ready are you for your natural hair journey? Take the quiz to find out now. A DSLR camera quiz. Looking for the right digital camera, take this quiz to find out now? A metabolic type quiz, a metabolism quiz, a guitar playing quiz, an online course playing quiz. Now, when you look at all these examples, what do you notice? What stands out to you? Go ahead, post in the chat. What do you notice about all of these examples? Anything that comes to mind, only right answers. Just what observations have you seen just letting these examples sort of wash over you, just pouring over you, seeing these different examples. What stands out to you? What comes to mind when you see all these different examples.

I’m going to head on over to the chat and just see what nuggets, what observations, what ideas we pick up and see from this entire process here, looking at this, gosh, so much engagement right now, love it. Points to the offer. Pain points about finding out more about themselves. Covers carry some kind of provocation. Compelling questions, it’s focused, touching on pain points. It’s about the quiz taker. It’s not about you. It includes you or your … they’re all differences, Jackson. Yes.

The takeaway that I want to invite you to walk away with from this is that you can have a quiz on just about any topic. As long as that topic ultimately goes back to the quiz taker. You’ve noticed that word you, it’s all about the quiz taker. It’s not about you the marketer, not about you the entrepreneur, not about you the quiz creator, it’s all about the person taking the quiz. How do you put it front and center to make it compelling for them? What’s causing your eyes to be dry. Take the quiz to find out now.

What’s triggering your headaches? Take the quiz to find out now. What’s stopping you from you experiencing that business breakthrough that you’ve been trying to achieve? Take the quiz to find out now. So it is all about you. It’s all about the quiz taker, but the topic can quite literally be almost anything under the sun. That’s your quiz topic, the first part of the equation.

But remember there’s a second piece of the equation, which is what? What do we call this? Those of you who have been paying attention along the way. It is your quiz framework. And remember there are three quiz frameworks, which is type, killer and score, right? So type, killer and score. Three quiz frameworks. And what we’re going to do here today, as I’m going to go just a little bit deeper than we have so far into some of the science behind why these three quiz frameworks are so powerful. And as I go through these, I want to encourage you to start thinking about in a little bit more detail with a little bit more perhaps thoughts, which of these quiz frameworks do you think might make the most sense for the quiz that you have swimming around in your mind right now?

First one is what we call the type quiz. Remember type quiz is where you help people figure out what category or type that they belong to in a particular topic. Now, the science behind this, the psychology behind this is based on what’s known as the psychology of categorical perception. And this is work that was pioneered by Brent Berlin and Paul K.

Ryan Levesque:

This is work that was pioneered by Brent Berlin and Paul Kay, and basically, it’s the fact that we perceive distinct categories when the change is more gradual along a continuum. Our brain, even when there’s a gradual continuum, our brain perceives things in the form of different categories. It’s the reason why personality tests make sense, because we want to be able to know, what personality type do I fit into? Even though with seven, eight billion people in the world, we all have unique personalities, but we want to reduce the complexity of the world by organizing things into different buckets.

The reason for that is, even when change is actually up on a continuum, we have a universal inclination to categorize things. I’ve shared with you the example of color, how our mind wants to put that spectrum into different groupings, like yellow and green, and blue and violet. This is universal. This is not just limited to color, it’s universal. It’s the reason why those personality type tests, like MBTI and the KOLBE Assessment, the HowToFascinate Profile, the Wealth Dynamics Test, the Enneagram Assessment and more are so popular; why millions upon millions of people have taken these tests.

We can tap into this psychology when we’re creating a quiz funnel. For example, the proactive skin type test. Attract, diagnose, prescribe. Putting people into different types, all based on your skin type. Or for example, the RealDose weight loss type quiz that you’ve heard me talk about. Attract, diagnose, and prescribe. Identifying a person’s weight loss type to ultimately recommend the right foods, the right exercises, and the right dietary supplementation. That’s a type based quiz.

Killer based quiz is a bit different. Let’s take a look at the science here. Killer based quiz is where you are helping people identify the biggest mistake or block or gap that they have in their life that’s holding them back from getting the results that your product or service delivers. We talked about how the fear of loss is infinitely more powerful than the promise of gain. This is one of the all-time great direct response headlines in the history of advertising. Do you make these mistakes in English?

This ad that you see on the screen right here, this headline is a headline that ran profitably for over 50 years, unchained. Excuse me, unchanged. You’ll notice that this headline does not say, how to speak English more eloquently. It’s, do you make these mistakes in English? The reason for that is the fear of loss, the fear of making a mistake, the fear of having a gap, a blocker is more powerful than the promise of gain. Now, the psychology here was arguably best explained by Daniel Kahneman.

Now, Daniel Kahneman, if you’re not familiar with his work, one of the books that I have behind me, I know some of you were taking photos of the books that I have on this bookshelf, which is my small bookshelf, I’ve got hundreds, maybe thousands of books elsewhere, but it’s one of the books that I have on this bookshelf, Thinking, Fast and Slow. If you’re not familiar with Daniel Kahneman’s work, Daniel Kahneman is an Israeli psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics.

In fact, he won a Nobel Memorial Prize in, I think it was 2002 in Economic Sciences for his work. He is truly one of the leading researchers, leading thinkers in the space of behavioral economics. One of the things that he discovered through his work and revealed is one of many cognitive biases that we tend to have. One of these cognitive biases is what we call loss aversion, and it looks a little something like this.

The central assumption of the theory of loss aversion is that losses and disadvantages have a greater impact on preferences than gains and advantages. What that means in English, without making this too complicated, is that we are not rational beings, and we often make decisions based on the promise of economic gain. But we have a faulty waiting system in our mind. For example, it shows up all the time if you’ve ever bought something like a used piece of furniture on Craigslist or Facebook Marketplace. You have someone that’s trying to sell this, what looks like a piece of garbage couch or table, or something that they own, for an amount of money that you’re like, “Who’s going to pay this for this amount of money?”

Well, we all have this inherent bias in us where the things that we presently have, we value them more highly than someone else might value them to get them, because it’s the fear of loss. It’s the loss of that thing which is driving our economic calculus in our brain. I know that may sound a little bit heady, but sometimes it’s helpful to understand the science and the rationale behind something before you use it. So you can apply it and use it in the most effective way possible. When it comes to building a quiz funnel, the way we use this is by using what we call a killer quiz.

Now, a killer quiz, like the one that you see right here, the golf swing killer quiz. Attract, diagnose, and prescribe. Taps into the psychology by helping to identify the mistake you’re making in your golf swing. That way, you can fix it and get the promised result, which is improving your accuracy, distance, and consistency. Similar story here in the guitar progress killer quiz. Attract, diagnose, and prescribe. By Charlie Wallace. Identifying the biggest mistake you’re making in your guitar playing right now. That if you could just fix this mistake, could unlock your ability to play riffs and solos and the songs that you actually want to play. That’s a killer quiz.

Third framework is what we call a score quiz. Now, a score quiz is where you help people find out where they fit on a particular scale, a ranking or a spectrum with regard to a specific topic. To understand this one, I want to put this up here on the screen. Is anyone else old enough here to remember what this looks like here on the screen? I’ll put it back up on the screen. Anyone else old enough to remember this right here? Does that bring back memories? Yeah?

Michelle Falzon:

I had one of those. Ryan Levesque:

I’m sure yours said 100, 100, 100 across the board. Not all of us were quite- Michelle Falzon:

It might have. Ryan Levesque:

… the student that Michelle might have been here. In fact, let’s do this. I’m just curious. I don’t know if this is true. Michelle, in Australia, do they use letter grades like A, B, C and D? Or is it just number grades? Or how does it work in Australia? I’m not familiar in different parts of the world.

Michelle Falzon:

Yeah. It’s a mix of both. Although I think actually we’ve discovered once I think before, that the A grade is a different number, I think. But yeah, it’s a bit of both. I think Americans are a lot more on the As, Bs and Cs, but it’s emerging more so in Australia now.

Ryan Levesque:

We’ll do a fun little game right now, just inside the chat, let me know. Where are my straight-A students? Who is a straight-A student? We know Michelle was a straight-A student, so we don’t even need you to post this in the chat. But where are the straight-A students? Go ahead. Post it inside the chat if you’re a straight-A student. And then conversely, where are my C students? Who are the Bs and Cs, the C students. Yeah.

Whenever I ask this question, post it inside the chat, whenever I ask this question when we’re doing like a live workshop in person or whatever, it’s always so funny to me. Because the straight-A students, they’re all sitting in the front of the room. They all raise their hands like this. They’ve got their colored pencils all lined up so perfect in front of them, their notes. And then you get the C students in the back of the room that just throw their hand up when I say, who’s a C student? They’re almost like, “Yeah. Screw you, Ryan. Why are you asking me?”

It always makes me laugh because I have so many successful stories of straight-A students, so many successful stories of C students and everywhere in between. But what always makes me chuckle is the fact that we still carry these identities with us into adulthood. When I asked you this, who is a straight-A student, you probably triggered it in your mind. And if you weren’t a straight-A student, maybe it evoked the memory of someone that you went to school with who was a straight-A student, like a sibling or a friend, or the annoying classmate that sat in the front of the room.

In case you’re curious, I was a bit of a mixture of both. I was a straight-A student. I was very much a straight-A student. I was number one in my class. But I was also the kid who got into a lot of trouble as well, who always had his desk right next to the teacher in front of the chalkboard, got kicked out of school, suspended, did the whole thing, because I was always fooling around and causing trouble. I think that’s the mark of an entrepreneur.

I love it right here. We’ve got a mix of us here inside the group. This always makes me laugh seeing all of us right here. I’m going to hit the refresh button right now. Morris says, “Me. Me. Me. That’s me.” Oh, yes. Report card. Yes, I remember this. Brings back so many memories. What’s the point of this? Why do we talk about this? Well, this is why a score quiz is so valuable. Because at a young age, we were conditioned as students that your value in this world can be equated to the score on a piece of paper, like the one here on this slide, on the screen right now.

It’s drilled into us at a time in our lives where we’re very impressionable. It’s a formative time in our lives. Even into adulthood, we want to know, what’s my score? How am I doing? Where am I at? How am I tracking? Am I on track? Am I behind? Am I where I should be? How do I compare to my peers? Now, the psychology behind this is the psychology that was really led by a social psychologist from New York, by the name of Leon Festinger, who really was one of the leaders in something called social comparison theory.

Social comparison theory basically states that there’s a drive inside of all of us, inside of every single one of us, to gain an accurate self-evaluation of the world. The theory basically explains how individuals evaluate their own abilities, their own opinions, by comparing themselves to other people, to reduce uncertainty. That at the end of the day, is one of the biggest drivers that we all have. We want to reduce the uncertainty that we have in our world. What should I do next? What’s my next step?

You can see some of the work right here. This exists in the human organism, a drive to evaluate his or her opinions and abilities. And it’s baked into our DNA. We want to know. How do we stack up? How do we compare? We’re constantly looking to evaluate our performance in just about every area of our lives. How does my salary compare to other people? You go to salary.com and check it out, right? The RealAge Test by Dr. Oz. What’s your body’s real age? Take the quiz to find out.

Now, your birth certificate might say that you are 55 years old. But how old is your body? Do you have the body of a 55-year-old? Do you have the body of a 45-year-old, or gosh, a 65-year-old? How do you stack up? The Digital Readiness Score. Attract, diagnose, prescribe. How digitally ready is your business? The Authority Score by Ronnie Nijmeh. Attract, diagnose, and prescribe. How does your authority stack up relative to your competitors, to your peers? We combine these two elements right here, your quiz topic, and the three quiz frameworks; type, killer, score. These are the two ingredients to create a winning quiz hook. This is the background information. This is all the raw material that we’re going to be pouring into this next work period, where we’re going to be starting to get to work and figure this out.

Now, we’re going to be diving into a practical exercise here in just a moment to help figure out what your hook is, beginning with getting clear on your quiz topic and your quiz framework. And to do that, we’ve got a handy-dandy helpful resource in the form of a step by step checklist. This step by step checklist is on page six of your quiz hook workbook. I’m going to pull that up on my screen here in just a moment. Make sure I’ve got the right page right here. Page six. If we go to our screen right here, again, you’ll know you’re in the right workbook because the cover will say your quiz hook workbook.

Don’t confuse it with the kickoff call workbook, separate workbook. This is your quiz hook workbook. We scroll down to page six in the workbook, and you can see this handy-dandy checklist which we’re going to be using for the work that we’re doing in this session here today. Remember, you get that at quizfunnel.com/learn, if you’re not sure where to find it.

All right. Your quiz hook checklist, it begins with this first step right here. You got to start with your offer. Remember, we begin with the end in mind. Start with the end in mind so you can build that staircase straight to your offer. Or if you prefer the slide visual, that slide that slides right down into that perfect pair of pants, IE the product that you want to sell your customer, your prospect. All right. We start with the end in mind. We first start with the offer.

Now, the great news is that if you’ve already done this on the kickoff call and gotten clarity on what you might be selling on the back of your quiz, you’re done. Step one, you’re done. Now, if you don’t know, don’t get stuck here. Remember, just pick a practice quiz. Even if you’re not sure what you might be selling, just pick something for now. Just put it out there in the world. You can always change it later. You can always tweak it. You can always modify it. We covered a range of options on the kickoff call yesterday. Everything from selling your own product to selling somebody else’s product as an affiliate, to even doing quizzes for clients, if your product isn’t ready yet. It’s all in yesterday’s kickoff training session.

All right. Quick recap. Three things that you want to know about your offer. You want to know A, who you’re selling to your market, B, what you’re selling, and C, how much you’re selling it for your price point. Michelle, I don’t know if maybe you would be open to maybe sharing a few of the tips that we touched on yesterday. Maybe just recap them and maybe share it from your own perspective some of the tips that we have for folks when it comes to picking your offer, if you’re not entirely sure what offer to choose.

Michelle Falzon:

Yeah. I would love to do that. You might have multiple products or you might be thinking about creating multiple products. We want to give you these few ideas right now for you to assess. With all that you’ve got available to you, existing products or things that you can create and bring into the world, what might you focus on for your quiz? The first thing to think about. Well, maybe you’ve got a product or a service

that’s super popular. Your most popular product could be an ideal thing to put as the thing you offer at the end of your quiz.

Maybe you have a product that solves a really well-known problem. This is a really good idea to have as the thing that you offer at the end of your quiz, because remember what Ryan was saying about that front end hook. If you get a great hook and you get a lot of people in, and then you can present them with an offer that solves a problem that a lot of people have, now you’re starting to get into some really magical territory. Because you’ve got a hook that attracts a lot of people, and then you’ve got an offer that solves a problem that a lot of people have. That’s a really winning combination.

Or maybe you’ve got a new product that you want to launch in a big way, and maybe you don’t even yet have a product, or you aren’t sure what to offer. In that case, you can send people to a wait list. A quiz can be a great way to launch a new product, get you that flood of new leads coming in and getting that product off the ground. Or it can be a great way to build a wait list for a product that you may be working on, or even just thinking about building.

Of course, you can build your list to make an offer in the future. That’s another thing. If you’re sitting there going, “It’s going to be a little while before I’ve got something,” then you can get that quiz working for you to grow your list in anticipation of having your product. And having that audience, that hungry crowd ready for what it is that you are going to offer. Those are some of the main ones, and of course, Ryan, there are some more things to think about if you don’t have an offer.

Ryan Levesque:

Yes. If you have no offer, if you’ve got no product, create a pre-launch list. I saw a few here inside the comment thread saying, “I think I’m going to drive people to a survey.” Great option. If you’re not sure what to create, survey your quiz takers. Drive people to a survey. On the back of your quiz, drive people to a survey. If you don’t have anything to sell right now, capture all that information. Because what I like to say, before you maximize earning, you focus on maximizing learning. Maximize your learning, so you can maximize your earning.

When I’m early in a project, my focus, my mentality, and this is something that’s a good mindset tip that I want to share with you right now. Oftentimes we think, oh, I’m going to rush out of the gate and try to make as much money as quickly as possible. But sometimes you’re jumping to a step that’s not the right step at this time. Before you can maximize your earning, you have to maximize your learning. One of the best ways to learn about any market is to start with a deep dive survey, to really understand that market at a deep, emotional level.

The best way to do that is build your audience with a quiz. You’re building up your list, building up that audience, drive people to a deep dive survey, understand their deep, emotional pain points and then

create the product that solves that need. Next thing that you can think about again, is if you don’t want to sell your own product, become an affiliate. If you want to do quizzes for clients, become a consultant if you’re like, I” love the idea of creating quizzes, but I would much prefer to sell somebody else’s stuff.”

In fact, that’s my personal preference as well. I much prefer selling other people’s things than selling my own, sell for my own things. I think it’s just so much easier to endorse somebody else’s products and sell somebody else’s products so I enjoy this a lot myself. If you’re still stuck, do a practice quiz. We’ve said this before, we’ll say it again. Pick a practice quiz. Your first quiz will not be your last. All right. That’s the quiz offer set. Next up, we’re going to brainstorm your topic.

Some of you may have done a first pass at this if you really soaked in all the work that we did at the free quiz funnel workshop a few weeks ago. And many of those topics can still apply. You may want to reuse that, or you may want to start from scratch. Knowing what you now know, you might have deeper understanding as we’re peeling away the layers of the onion. You might want to tweak or recalibrate based on some of the tips that I’m going to be giving you in this section. For those of you for whom this is all new, you are exactly in the right place. We’re going to be taking you through the process of brainstorming the ideas that might potentially be your quiz topic right now.

Your quiz topic. Five potential sources of inspiration for your quiz topic. I invite you to write these down. What I like to do is I like to have a section in my notes that any time I have an idea for a quiz, I just jot it down. I just put it in there. You might have an idea for your current business right now. You might have an idea for a future project that you’re thinking about doing. Just jot them down. Just jot down the ideas, brainstorm the ideas, throw them all in there. This is not about filtering the ideas. Sometimes you get the bad ideas out there and the bad ideas lead to the good ideas. Sometimes it’s not the idea, but it’s the idea that leads to the idea that you put down on paper.

First prompt to be thinking about. What are questions that people are always asking about in your market? What are the top three to five challenges that you see your customers, your clients consistently bringing up, consistently asking you about? Think about the conversations that you’ve had with people just before they become a customer, before they become a client. What are the three to five challenges, questions that people are always asking? What are the things that you find people are insanely curious about, that they care deeply about in your market, where there’s this massive element of self-discovery where people are really learning something tremendous about themselves?

What’s a topic that’s in the media right now in your market? Think about the things that are dominating the headlines in your industry, in your niche. If you look over the last month, three months, six months, the last year, what are those topics that just keep coming back over and over and over again? You have the opportunity to do what we call newsjacking, which is where you’re capitalizing on something that’s in the news quite a bit, creating a quiz about it, capitalizing on all of that topical news reference traffic that you can drive into your business.

Next area of possibility. What are the biggest myths, mistakes, misconceptions that exist in your market? What are the things that you just slap your head saying, “Oh my gosh, I can’t believe people believe this”? Or what are the things that you say, “This is just such a big myth”? Maybe you as an insider, as an expert, you know the truth because you’ve done the deep work. You’ve done the deep research, but someone on the outside has no idea. But only after your experience have you picked up on those myths, those misconceptions, common mistakes that people make.

Last but not least, what is something that has a high degree of loss and/or gain in your niche? In other words, what’s something where if someone doesn’t solve this problem, it’s a big deal? It’s life or death. It means the end, the demise of their business. It means the end or demise of the thing that you help people with. Conversely, what is something that if they get it right, the possibility for gain is just huge? If they can crack the code, if they can fix this thing, if they can get it, it means it just unlocks so much for them in their life. High degree of loss, high degree of gain.

Okay. Here are some examples of each, just to fill your mind with possibilities as you are in realtime now, jotting down your ideas. This is, do as we do. This is not homework that you’re going to do down the road. You’ve blocked the time right now. Let’s start actively engaging and actively brainstorming right now. What’s a question that someone’s always asking in your market? Here’s a few examples. This is a pretty easy one. We’ll start with this niche. These are questions that people ask in the weight loss niche all the time. Why can’t I lose weight? Why am I not losing weight? How can I lose weight? What’s stopping me from losing weight? I eat like a bird, but I can’t lose weight.

Now, you might say, what if people are always asking questions that are a little bit harder to find? It’s not as obvious as this. Where do I find some of these questions? Well, I’ll give you a tip. Search in relevant Facebook groups. You can use the search bar in Facebook for question phases like, what is the … or how do I … et cetera. If I just go to our little Facebook group, if I go to this one right here, if I go to this little magnifying glass …

You see the magnifying glass on the bottom of my screen? Look at my screen right here. Do you see that magnifying glass under where it says joined? You click on that, that’s the search bar. I can type in something like, how do I … How do I … You type that in and you can see, what are people searching? How do I do this? How do I add to my calendar? How do I do this? That’s a great way to see what people are searching for on the “how do I do the next thing?” Okay.

Here’s an example on my screen right here. Another group, the Peloton group. You all know I’m a big Peloton rider. By the way, I just yesterday, celebrated 104 weeks of a streak of riding the Peloton, which is two years, two years of nonstop riding. AI actually had a two-year streak before that, but I missed one week when I was on vacation and I was away. It’s almost a four-year streak. But so a two-year streak. Then I had my all-time personal best. It was just a 20-minute ride. It wasn’t a long ride or anything like

that. It was a warm up to a larger workup out I was doing, but a personal best. I was very, very pleased with myself.

I’ve been a Peloton customer, client, user for going on four years now. You can see right here in the Peloton Facebook group, if you do a search for how do you or how do I, you start getting answers like this, that how do you stay motivated? That led me when I was doing a little bit of research here, to look at, what’s a question that people are always asking? Well, clearly motivated. Motivation is a thing. Then you can take that word that you see people asking about. In this case, the keyword for me was motivate. And I just typed in motivate like this so I could do every variation.

This is a little pro tip, by the way. Because if you put motivate with the E, you’re going to lose all of the motivation, motivating. If you do it with the I, you’re going to lose all the motivate. Just put the part of the word up until that point. When we did this, it was like a giant payday, because I saw all sorts of posts about motivation. How do you stay motivated? How do you find the strength and motivation to get back? I lack motivation. How do you stay motivated? I’m looking for recommendations on motivational rides. Anyone else having some motivation issues? Fell off the motivation train. Clearly, motivation is one of these questions that people are always asking.

If I were to create a quiz in this market, I’m not by the way, but if I were, I might do, what’s your exercise motivation type? What’s your number one exercise motivation killer? What’s your exercise motivation score? By the way, here’s another pro tip. These are a whole bunch of search phrases that you can use in addition to the how do I, or how do you, to find some great gold, some incredible gold inside the groups that you might be searching in. By the way, don’t feel like you’ve got to scramble to write all that down.

On page nine of your workbook, if we go to that right now, you’ll see here that we have all of this on the screen; so a comprehensive list of possible search terms. But if we go back to the sides right here, how do you, how do I, where can I, why is the, when do you, when is the. Look up words like challenge, frustrated, frustration, mistake. You look at words like that, you start seeing the mistakes, the pain that people are running into. Problem. Confused. Question. Struggle. Embarrassed.

Circle embarrassed. That’s a big one. When someone publicly admits that they are embarrassed and just the shame that they feel around that, that’s a huge thing. That is a huge thing. One of the things that people will do anything to avoid at all cost is feeling embarrassment, is feeling foolish. If you can help people save themselves from being embarrassed, that is a massive, massive opportunity for a quiz. Okay.

Next area, care or curious. What’s something that people are insanely curious about? Self-discovery. People love discovering stuff about themselves. We all want to learn stuff about ourselves. We all want to learn about our genealogy and our heritage. Oh, did you know that I have this in my lineage? One of my ancestors did this amazing things. We all want to learn more about ourselves. It’s just this universal drive that we all have. In this example, right here, what’s your nervous system survival type? Or this one

right here. What is the right publishing path for you? These are examples of discovering the right solution for you, tapping into that power of self-discovery.

Media mentions. Here’s a great example. Newsjacking. There’s been a recent rise over the last few years about sleep. There’s just so much about sleep. There are people wearing Fitbits and/or rings and sleep measurement devices. There’s all sorts of new research out there about the quality of your sleep and the links to health. If you were to create a quiz around sleeping, you could tap into some of the buzz around this. You can see right here, tough time sleeping next to your partner. These technologies might help. You can see how to get a better night’s sleep. Just so many studies, so much research out there.

Arianna Huffington a few years ago, wrote a book, The Sleep Revolution. There are companies that have come out that use quizzes, for example, the SleepScore mattress system right here. What do they use to sell their product? Take the quiz. Newsjacking, taking advantage of what’s happening in the news right now. Myths, mistakes, and misconceptions. Here’s a student of ours here, Nana, in this case right here. Let’s say that you help parents manage your child’s seasonal allergies, like quiz student Nana Mireku does here. There are likely tons of myths around food allergies. So think. What’s an old wives’ tale that’s a common misconception? And it might help you figure out what your quiz topic might be. I’ll give you one. This is one that I just see and hear about all the time, and I can’t find a straight answer to this one. Is it okay to give babies peanut butter? Is it okay to give young kids peanut butter? If you give young kids a food that has a high allergy chance at a young age, are they more or less likely to get that food allergy later in life? When is it okay? If you go to do a search on this, there’s so much information, misinformation, misconceptions about this one little thing. This is an example of a topic that has a ton of conversation online. Is it okay to give peanut butter to babies?

How about this one right here? This is Becky Johnson, who helps women create self-care practices. Tons of mistakes. Tons of self-care mistakes. Tons of busy moms that make the mistake of feeling guilty about self-care. Where my moms at? Do you feel a little bit of mom guilt? Hashtag mom guilt whenever you take a little bit of time for yourself. Gosh, I’m not a mom myself, but I’m married to a mom. I know my mom growing up, and I know a lot of moms in my life, and I feel like this is something that I see all the time, that mom guilt. Do you feel mom guilt and what that really means? And what should you do about it? Mother guilt and feeling selfish.

Here’s an example of a topic that potentially could be very, very powerful. High degree of loss and gain. We went looking at some of your business for some more examples. We dove in and just one of the things that we love to do is when you introduce yourself in the community, it helps us really understand a little bit more about you. And it helps us pull some live examples. In this case right here, hey Kim. This is Kim Jacobs Martin. Kim’s like, “Oh, I’m seeing myself on here. This is unexpected.” Who’s in the healthcare space? Lots of loss and gain topics in the healthcare space. Just so many more to choose from that we could possibly cover.

For example, most people choose the wrong healthcare plan. Here’s how to get it right. What healthcare plan is right for you? Take this quiz to find out now. A simple example right here. The cost of choosing the wrong doctor. How do you know if your doctor is right for you? Take this quiz to find out today. Consequences of surgical delays, increased emotional distress. Should you go for surgery? Take this assessment to find out now. Here’s another example. This is Alfredo.

Ryan Levesque: .

.. Assessment to find out now.

Here’s another example. This is Alfredo Lambert. Hey, Alfredo. How is it going, my man? Provide services in the family wealth planning and financial education space. First gen millionaire family wealth planning. Well, here’s just a few ideas in the wealth planning space. You can see right here, major risks to family wealth. Is your family wealth at risk? Take the quiz to find out now. Generational wealth. Why do 70% of families lose their wealth in the second generation? Are your children prepared to preserve the wealth that they will be inheriting or will they lose it like 70% of other families? Take this assessment to find out how prepared your children are here today.

So many examples. How wealthy families grow broke. Take this quiz to find out if your family is at risk of losing it all. Take the quiz to find out today. How to help your family wealth kast generations. Are you set up for generations into the future or are you set up to lose? Take this quiz to find out now.

So these are all great examples of high topics of high loss, high gain. So catastrophe, disaster, cost of fortune, these are all words that you can be searching for in groups and communities, Facebook groups online, LinkedIn groups, forums, other communities just to see what are people talking about? What are people stressing out about? What are people fearing in this area of discussion? Michelle, before we go into some cool tools and tactics to help you find your topic, is there anything else that you’d like to add to any of this? Because we’ve done so many quizzes together. You’ve got just a wealth of knowledge and experience yourself. Anything else or anything in the comment thread that you think is worth bringing up, sharing, mentioning, anything that’s worth addressing at this point before we dive into some additional cool tricks and tips and tactics and technology that you can use to help with this process?

Michelle Falzon:

Well, I’ve worked with Ryan for years and years, but I still love it when he goes into automatic copy mode. And I was just hoping that everybody was listening to you then and thinking how they can do that for themselves because all of this inspiration is sitting there everywhere. You’re reading the newspaper, here’s some statistics. Just those simple frames that we just gave you, what are people always asking about, where is that high contrast or really high stakes loss or gain? Think about all those things. They’re concepts, but they help you to unlock the clues that are all around you.

So imagine you’re just scrolling through a magazine and you see that article about generational wealth or 70% of people losing their generational wealth in the second generation. You want to have a little bell go off, go ding, ding, ding. That’s something that I could be using for my quiz. And maybe you’ve got some notes already where you’ve been noting down things that your customers are asking you about or you’ve written blog posts or you’ve had contentious discussions on social media with people about this contentious topic. Sift back through all of those things because that’s where the juice is. That’s where there’s going to be something really interesting for your quiz hook.

Ryan Levesque:

Yeah, absolutely. I just saw it right here and I lost it. Someone here mentioned, where is it, happening just in your community right now, in your mastermind. Mora Hannah says, ” I just talked about mom guilt in my mastermind this morning.” If something is coming up for discussion, with all the noise happening in the world, think about the groups that you’re part of. Just think about if you’re part of a WhatsApp thread. What’s the conversation happening in that thread? If you’re part of a telegram group, what’s the conversation that’s bubbling up right there? The Facebook groups that you’re part of, your internal company Slack or whatever you use to communicate with your team, what are the little things that are coming up?

Because here’s the thing that I’ve learned in life. If one person has a question, a hundred people have that same question. If a hundred people have that question, a hundred thousand people have that same question. That’s just the rule of the universe. So if a conversation is happening in your little neck of the woods, chances are there are a hundred other communities and groups that are having that same discussion in conversation. So have your radar up for these opportunities. These are all possible quiz topics for your quiz.

All right. We’re going to get in some cool tools because this is fun, right? Starting to get some ideas. Who’s starting to get some ideas? Let me know inside the chat. You’re starting to get some ideas. Are the wheels starting to turn, getting some new possibilities that are just popping up in your brain? Well, I’m going to show you how to supercharge everything that we’ve covered right now, and I’m going to give you some tools and technology that you can use online to actually take this a step further. So let’s check it out.

So here’s a cool tool that I’m a big fan of. It’s called visualthesaurus.com, and it’s a cool way to visualize different keywords. And so the way it works is you type in a keyword, let’s say, sleep for example, and then you can pull it up on the screen and you can see all sorts of different ideas related to sleep. So we see sleep, we see sleeping in. Should you sleep in or not? Take this quiz to find out if it’s healthy or unhealthy to do so. You see nap. You see all sorts of different words that come up that make you think, is this a topic that might be right for you? So Visual Thesaurus is a great little tool.

Another one of these tools, answerthepublic.com, AnswerThePublic. You can type in a keyword and then you’ll see all the questions that people online are asking related to that keyword. For example, which type of sleep is best? Which sleep position is right for you? So that’s a great question that you might want to throw in there. Which sleep position is right for you? Take this quiz to find out now. Which sleep tracker is best for you? Thinking about tracking your sleep? Which one is right for you? Take this quiz to find out now. Why do you sleep on your side? Find out why you might be sleeping in the position that you do based on your body’s behavior, your body’s type, what it means about you, what it means about your personality and what you might want to be doing differently. Take this quiz to find out now.

So you go through all these different questions that humanity, people are asking. Look at it. Which, why, can, how, where, will, who to get all sorts of cool ideas on what your quiz might be. So you can see right here. Why sleep is important? Why you can’t fall asleep? Why are you struggling to sleep? Take this quiz to find out now. Struggling with insomnia. Take this quiz to figure out what might be holding you back from finally getting the sleep that you need. What’s your sleep deprivation score? How sleep deprived are you really? Take this quiz to find out now. The examples just come and come and come when you start going through this process.

Another great tool that I’m a big fan of is alltop.com. If you’re not familiar with AllTop, AllTop is one of these tools that will tell you the most popular headlines across the entire internet. So you just go to alltop.com and you can go by website like TechCrunch and Wired and New York Times and so on and so forth, but you can also go across the internet and see, what are the things that are just dominating the headlines? It’s a great way to get ideas for copy because you see these short, little headlines and oftentimes, it would give you idea of how you can reframe that headline and make it relevant to your market.

For example, right here, if we go here and look at a few of these examples right here, and it might take, I don’t know, under Wired, look at the number two headline under Wired. It says, “How to pick the best Microsoft Surface laptop. Which Microsoft Surface laptop is right for you? Take this assessment to find out now and we’ll recommend the right one that’s for you.” So you can pick one of these ideas, and maybe Microsoft Surface laptop isn’t right for you. But maybe you are in the sleep space, how to pick the perfect mattress. So you see a headline like this and it gives you an idea, how can I repurpose this headline for my particular market?

Here’s another great tool that I’m a big fan of. It’s called buzzsumo.com. BuzzSumo allows you to find out what content on the internet is getting the most social traction. What’s the stuff that’s getting the most shares? What’s the stuff that’s going viral? What’s the stuff that’s getting the most buzz? So I can type in a term like sleep, for example, and I can go here and I can see coronavirus, insomnia, how to sleep on a plane, how to eat if you want to want better sleep. Here’s an idea that I didn’t have just a moment ago. Find out what foods to eat if you want to get better sleep based on your particular situation. Take the quiz to find out now. How to sleep on a plane. 18 illustrated positions for in flight snoozing. Going on a

flight? Want to get the best sleep of your life? Take this free assessment to figure out what tactical gear is going to help you sleep through that flight and show up rested and with tons of energy.

Here’s another great tool, google.com, the auto complete tool. This is where you can just put in a phrase like types of blank, types of sleep, types of backpacks, types of laptops. Put in the word types and then your keyword and you start to see all sorts of spiraling off possibilities, sleep apnea, sleep disorder, sleep paralysis, sleep position, sleeping bags. What type of sleeping bag is right for you? You’ve got side sleepers. You’ve got, gosh, what do they call it, the square ones, the ones that are the mummy bags. Do you use synthetic, non-synthetic? Do you use a hood or no hood? There are just so many possibilities when it comes to a sleeping bag. Which one is right for you? Take this assessment to find out now.

Here’s another way to use the Google auto complete tool. Type in your keyword and then go down the alphabet. So if your keyword is sleep, type sleep space A, then go sleep space B, sleep space C. Just see all the different words. These are the words that people are actively typing into Google. These are the words that people are actively typing into Google. When someone types in sleep space A, these are the most common words they’re typing in. They’re typing in sleep apnea. That tells you that sleep apnea probably is a hot topic for a quiz. Now, if you do this and you do this right, you should be walking away with dozens of possible quiz ideas for your market, dozens of possible inroads into your business.

I said it before. I’ll say it again. Your first quiz is unlikely to be your last quiz. Once you learn this skill, if you’re like us, we’ve got dozens of quizzes in our business, you’ll be able to target different sub-segments of your market and have all of these roads leading into you, all roads leading to Rome, all roads leading to your offer. So we can do this, sleep B, sleep C.

Another great tool, wordtracker.com. Another great way to see what terms are being searched for. So we saw sleep apnea. This is one, sleep number. That’s interesting. Sleep deprivation, REM sleep, sleep calculator. There’s another idea for quiz topics. It could be your bullseye keyword. For those of you going through the Choose Ask Build process, for those of you going through that bonus, again, you get access to that bonus. You already have access to that bonus, how to choose your market, ask them what they want and build your business all based on that results. We build businesses here at the ASK Method Company. It’s one of the core pieces of our ASK business coaching program starting with the right market. It could be your bullseye keyword.

Page 10 inside your workbook lists out all of these resources. They’re all linked on that page. You can click on them. Some of them are free. Some of them are paid. Some of them have free trials so that you can check it out for free for a period of time. But again, more cool tools that you can use to brainstorm your topic.

So real quick, inside the comment thread, let me know what is a tool that you are going to use on this list? Maybe it’s a new tool that you’re just learning about right now. You’re like, “Oh man, that’s pretty

cool. I’m going to check that out.” Maybe it’s a tool that you already knew about but you didn’t think about using it for researching your quiz inside the comment thread. Let me know what is one tool you’re going to be using to enhance your brainstorming process as you figure out what possible quiz topics you might be using for your quiz. I’m going to check it out inside the comment thread, hit the refresh button right here. Loving this right now. Going into this right here. Man, you guys are super, super engaged here today. I’m loving it. This is great.

Visualthesaurus.com. Dean says, “I’m up to 32 quiz hook ideas over the last seven days or so.” I love it. Adriana, “Nugget. Visual Thesaurus, alltop.com.” Love it. This is great. Wow. “This stuff is gold,” says Amy, “AnswerThePublic, AllTop. Loving the search tools. Website shared.” BuzzSumo here inside the list. BuzzSumo. Love it. It’s so useful. Beautiful, beautiful, beautiful. Love it. AnswerThePublic, Visual Thesaurus. Oh my, goodness. 20 years doing this. Never knew. Wow. Big gratitude. Awesome. This is great. So you’re hopefully walking away with some cool tools. Shauna says, “All of them. Using all of the tools.” Absolutely love it. Great. So that’s all on page 10 of your workbook.

And then on page 11 of your workbook, you’ve got some space there to do some brainstorming right now. So you can just put some of the ideas, put them in place. And I want to remind you, there are no bad ideas at this point. Even if you’re like, “I’m not sure.” Don’t filter yourself. There’s a creative brainstorming process where you want to leave your filter hat behind. Only good ideas. Do not filter yourself. Do not edit. Do not write and edit at the same time. Just put the ideas as they come to you. And that checks off step two of our process, brainstorming your topic.

Now we got to brainstorm your framework. Now, remember, we got three different frameworks: type, killer, score. So the quiz topic could be a million things, but when it comes to your framework, there are only three of them. And the three are the ones that we’ve talked about, type, killer and score, for all the reasons that we’ve talked about.

And if you go to page 13 of your workbook, you’re going to see a whole bunch of different synonyms that are different ways for you to be thinking about type, different ways for you to be thinking about killer, different ways for you to be thinking about score. So I’m going to go to that page right now just to underscore a few things. So they’re all here on this screen right here, but sometimes when you see a different word, it gives you an idea. You might say, “Oh, I can’t envision using type for my quiz,” but you zoom in a little bit and you say, “Oh, I never thought about it as a profile, or I never thought about it as trigger or flavor. Now I can see how I can use it or factor or technique or approach.” So we have all of these different synonyms.

By the way, this is not an exhaustive list by any stretch of the imagination. These are just more ideas for you to be thinking about possible ways to describe your quiz. Same thing with the word killer. I know killer, it’s a strong word. It may not be appropriate for your market, but you might have a word like

obstacle or hurdle, blind spot, mistake, inhibitor, eraser. So you come up with different ideas by seeing things from perhaps a new and different angle.

And by the way, there’s also some space down below here if you want to add your own words. So you can just go to thesaurus.com, type in one of these words right here, see what’s magic the Thesaurus comes up with and you might have even more possibilities on this sheet.

All right. So that takes us to step three, brainstorming your framework. Now we’re going to combine these two pieces together. So we’re going to put these two Lego blocks and we’re going to connect them together to form your quiz hook. Because remember, our quiz creation flow, we take these two elements, quiz topic plus quiz framework, that gives you your hook.

Now, when it comes to your quiz hook, there are a few different ways that are helpful for articulating your quiz. Now, we want different ways to articulate our quiz in a simple, simple, simple way, and there are six of them in fact, six easy and effective ways to format your hook for your quiz, and we’re going to cover them step by step.

The first one is what we call what’s your topic plus framework? And it looks like this. And by the way, in case you’re wondering, you will find all of these beginning on page 15 of the workbook, so page 15, one-five, of your workbook, you’re going to see them right here. So don’t feel pressured to have to write every single one of these down. Use this time to write down ideas for maybe one of your quiz ideas that potentially could be articulated in this format that you see right here. So quiz, what’s your topic plus framework? What’s your number one wealth blocker? Wealth is the topic. Blocker is the framework. Or how about what is your skin type? Skin is the topic. Type is the framework. Or how about what’s your fitness score? Fitness is the topic. Score is the framework. What’s your sleep profile? Sleep being the topic, profile being the framework. What’s your stamina killer? So topic plus framework, that’s one way.

And by the way, as we go through these different formats, you might find that one or more of these formats fits better than some of the others. You might find one or more really fits your specific situation. There might be others that don’t quite fit, so don’t feel like you have to use all of these by any stretch of the imagination, but you might find one or two of them that you say, “Ah, that makes it really, really helpful to articulate your quiz idea in a very short, concise way.” And in a moment, you’re going to see why it’s important to be able to articulate your quiz in a short, concise way for some of the places and spaces where we are going to be posting this quiz and talking about this quiz online.

All right. So here’s another one. What topic is right for you? What mattress is right for your body? What business loan is right for you? What type of personal trainer is right for your fitness goals? What topic is right for you?

Here’s another one. How topic ready are you? How detox ready is your body? How summer holiday ready is your wardrobe? How ready are you to get back into dating? How topic ready are you? Quiz. Which of these topic mistakes are you making? Which of these weight loss mistakes are you making? Which of these study mistakes are you making? Which of these common budgeting mistakes are you making in your household?

Next one. Quiz. What type of topic should you verb? In this case here, what type of business should you start? Business is the topic. Start is the verb. What type of online course should you create for your business? What type of executive assistant should you hire? Executive assistant is the topic, hire is the verb.

And then last but not the least, number six is to use the prefix quiz with an intriguing question. So quiz, how much money could this IoT, internet of things, technology save you in your business? Take this quiz to find out now. Quiz. Can you really improve your memory in just 10 days? Take this quiz to find out now. Quiz. How many years can you add to your life with meditation? Take this free quiz. You can see at every single one of these examples, we end with that call to action, take the quiz to find out now. Notice how it’s all about you, it’s all about you as the quiz taker, and the way to get the answer to that very intriguing question is to do what? Take the quiz to find out now.

So we want a short and concise phrase that we can use, which you’re going to be using for some of the work I’m going to be talking about in a moment, which is how you test your hook before you launch your quiz. And all of these examples, again, can be found in page 15 through page 16 as I mentioned just a moment ago.

Now, you might be asking yourself, do you have to use one of these formats? No, you don’t have to. These quiz formats are guides only. Don’t feel like you have to stick to them verbatim. You’re only limited by your imagination, but I do recommend that you emulate before you innovate. Don’t go off the rails too far. Stay within the guidelines. We’ve been doing this for a long time. It makes it easy to use a tried and tested format like one of the many formats that we’ve shared with you here today. So keep all that in mind.

Now, if you’re struggling for ideas, if you want even more ideas to just help you get past any maybe sticking points, some of you might be saying, “Ryan, I’ve got enough ideas.” Some of you might be saying, “I’m struggling to come up with ideas.” Well, we’ve got a resource for you on pages 17 through 19 inside your workbook, and I’m going to go to that right now. Inside that, you’ve got a whole bunch of just different quiz ideas that you can see what they actually look like, what they actually sound like. You might be able to pick one from the list if you find one that works for you, or you might be able to pick one from the list and say, “Oh, it’s not quite right, but I can make this tiny, little tweak and I can see how it might work.” So you’ve got 101 quiz ideas that you can use to help come up with your quiz topic here inside the workbook, pages 17 through 19 in the workbook.

Then on page 20, you should have everything that you need to go ahead and brainstorm your quiz hook ideas and put them in the space on that page. So page 20, you’ve got some space to outline your top at least 15 ideas. I know some of you might have more than 15 ideas. And the way you want to be articulating them is in the way that you’ve seen the examples. So we’ve got our quiz. What is your weight loss type? Quiz. What mattress is right for you? Okay. So that’s the space where you’re combining your quiz topic with your quiz framework. And that takes us back to our checklist. You’ve officially completed step four.

Now, before I move on, Michelle, I want to give you an opportunity to hop in. Anything that I’ve either left out, anything that you’re seeing in the comments, anything that you’re seeing in the chat that we need to bring up based on all that we’ve covered up until this point. Yes, no, maybe so. Let me know what you want to add or if there’s anything that needs to be brought up.

Michelle Falzon:

Yeah, look. Just a lot of love for the tools and the ideas. A lot of people have got their ideas brimming. A couple of people are like, “Wow, it’s a lot.” And what I want to say to you is just allow yourself to percolate. Just the information is going to wash over you. Some of these things, you’ll be walking down the street or having a shower and you’ll go, “Oh, that’s what I’ll do.” So if you’re feeling like, “Oh my, gosh. There are so many things and I can’t quite process it,” just trust that process will happen over time because you’re getting such good input.

And Ryan, one other thing I wanted to mention is that we’ve still got a few people that are saying, “Where is the workbook?” Maybe they came in late because we have mentioned it a few times, but I just want to make sure because a lot of the notes are in the workbook already and so it is a valuable resource for you to have. And you want to head over to quizfunnel.com/learn. We’re in module one right now, and you want to go into lesson one, and you’re looking for the quiz hook lesson. When you hop on in there, you’ll see a download that you can get. We can download the PDF. And that, my friends, is your workbook.

Ryan Levesque:

Great. So you go inside the course as I’m demonstrating here, go to module one. It’s pretty easy because modules two and three are grayed out. You’ll see the getting started information, which is good preliminary information that you definitely want to go through because it will show you where to find everything. Click on this lesson one link as Michelle just mentioned. Session one, your quiz hook. So everything is nested. You can see how it gets down to smaller and smaller bite size pieces. Session one, which is where we are right now, your quiz hook. At the very bottom, you can see here, it says quiz hook workbook. Click the download button and you will get access to it right there.

All right. The other thing that I want to say is, come back to me for this, is the reason why this training is structured in the way it is. In other words, we do a deep dive on a lesson like this and then we take some space before we get to the next step of the process. It’s explicitly there so you have time to both do the homework but also have time to just think and process and let the information just percolate in your mind. I’ve said this before, and it’s an image that many of you would be familiar with, but I like to throw ideas into my mental Crockpot. We all know Crockpot, right? A slow cooker for those maybe who don’t use that term, the slow cooker where you can just plug it in, throw the ingredients in the slow cooker, turn it on, put the cover on, just let it sit for a couple hours, and before you know it, open it up and it’s just this magnificent meal. You’ve just thrown the ingredients in.

Think about what you’re doing here today as pouring all of the raw material, all those fresh ingredients into that Crockpot, that mental Crockpot and give yourself some time and space to just process it all. That’s the reason why we don’t race through this in three days. We go through this process over time to give you that time and space to reflect, to process and to think.

All right. So with that being said, before we get to the second part of our training here today, I do want to take a bit of just get our bodies moving break. So I want to invite you to join me and stand up. We’ve been sitting for a while. You’ve been in front of the computer screen for a while. We did this yesterday. I want to do it again here today. Stand up. Go ahead. Stand up. And we’re going to do one of my favorite ones here today. This is one that I learned from one of our clients, who’s a functional medical doctor, one of our business coaching clients, who taught me this, which is such a great way to help your body and especially your back when you are doing a lot of computer work.

So stand up, stand up, come on, come on, come on, stand up. I’m standing up right now. Stand up and join me. What we’re going to do is this. First things first. Spread your legs, shoulder width apart. So legs, shoulder with apart. And what you want to do is, first things, first, leg, shoulder width apart, tighten your butt, tighten your glutes, your butt cheeks, and you want to go ahead and take a big deep breath in at the pace that I’m going to follow. So big deep breath in. Hold it. Exhale and rest, two, three, four. Again, four, hold, two, three, four, exhale, rest, two, three, four.

All right. Now with that same breathing deep cadence, I want to invite you to do the following. Take your arms and you’re going to put them out in the shape of a Y. Now, what you want to do is crush your shoulder blades together on your back as if you are squeezing a walnut or you’re holding something between your shoulder blades. So your back, you can’t really see it in my back, but your back is going to be really, really, really tight. You’re going to be holding it together, upper back. We’re going to start with a

Y. So first things first, start with a Y, then you’re going to move your body down to a T. And when you do that, you should feel the tension go a little bit lower in your back.

Then you’re going to do your arms in the shape of a W, and now you should feel it in your mid lower back. And then last but not least, you’re going to go into two mirrored L’s, like you’re holding two trays

like a server at a restaurant, and that should be your nice lower back. Squeeze, squeeze, squeeze, squeeze, squeeze and release.

All right, one more time. We’re going to do our pattern, and this is something that you can do throughout your day to relieve the tension in your back from curling over and being in front of the computer, taking these deep breaths to re-oxygenate your body and be in the best thinking space that you possibly can be in. Okay. So one more time. Big, deep breath in. We’re going to do box breathing. Big, deep breath in, three, four, hold, two, three, four, exhale, rest, two, three, four, W, crush your shoulder blades, T, crush your shoulder blades, W, crush your shoulder blades, L, crush your shoulder blades, Y, crush your shoulder blades, T, crush your shoulder blades, W, crush your shoulder blades, and L, crush your shoulder blades. Hold it, hold it, hold it and release.

Do that once a day in the middle of the day after you spend a lot of time in front of a screen or in a chair, and you’re really going to counteract that rounding that happens in your back and you have a nice strong back that’s going to support you into your golden years and beyond.

All right. With that being said, have a seat. Let’s get into the second part of our training and let’s talk about what we do after we have completed the first four steps of our checklist. So again, our checklist right here, steps one, two, three, four. We brainstormed our hook. We brainstormed our framework, our topic. We’ve come up with our offer. Now, we’re going to shortlist our top four ideas.

So step five, shortlist our top four ideas, come up with that list. And I’ll give you a few examples of what this looks like in action. So here’s an example of a wearable energy patch quiz, top four ideas that Alex came up with when he was going through this process. Quiz. What’s your energy vitality score? Quiz. What’s your number one energy vitality killer? What’s your focus capability score? And last but not least, what’s your body’s energy pattern? Top four ideas. Next, this is Tammy’s female empowerment quiz. Quiz. Do you know your assertiveness type? What’s your number one confidence killer? Do you know your empowerment score and identify your biggest boundary breaker?

Next up, this is Ann’s surface pattern design quiz. What’s your unique doodling style? What’s your unique sketching style? What’s your number one creativity blocker? Identify your personal creativity profile.

This is Tamara’s leadership development quiz. What’s your number one leadership success pitfall? What’s your strategic planning pitfall? What’s your team performance pitfall? What’s your leadership strategy pitfall?

This is Melinda’s hair extension quiz. What’s your hair extension match, your hair extension type? What hair extensions are right for you? And are hair extensions right for you?

This is Tony’s dating and relationship quiz possibilities. What’s your relationship personality? What’s your relationship readiness score? What’s your number one dating blind spot? And which relationship mistakes are you potentially making?

This is Ann’s wealth management quiz top ideas. What’s your wealth health score? What’s your money story identity? What’s your biggest freedom blocker? And what’s your unique money flow type?

And last but not least, this is Dr. Aaron’s metabolic reset quiz. What’s your metabolic health score? What’s your weight loss type? What’s your body’s detox ability score? And what’s your body’s number one energy killer?

Now, I’ve got … Ryan Levesque:

And what’s your body’s number one energy killer? Now I’ve got some tips for you as you’re narrowing down your list. So, you can start this process right now by the way. Like you can all, that big long list of ideas that you’ve started to make here today. Maybe start putting a little star next to the ones that you’re thinking. Ah, maybe these are some of my top ideas. And as you’re doing that and thinking about that, I’ll give you some tips that you can tap into. If you are clear on your quiz topic, if you’re like, I am 1000000% making my quiz about sleep position. Consider including that topic in all four of your shortlisted quiz hooks and testing out a variety of different frameworks. So for example, if your quiz is definitely going to be about resilience, you could have, what’s your number one resilience blocker?

What is your resilience type? What is your resilience score? And what is your resilience rating? So, in this example right here, I know that my quiz is going to be about resilience. I’m just not sure what framework I’m going to go with. Which framework my market is going to respond to best. Another example is right here, what’s your skin type? What skincare is best for you? Oh, in this case right here, I’m sorry, consider using, if you’ve got one specific quiz framework, like for example, you know that you’re going to use type, you’re definitely going to do a type quiz, but you want to vary the topic. It could be skin type. It could be skincare. It could be complexion. It could be acne. So, in this example right here, you can see that there are different topics that are being used with one quiz framework. Now, if you’re not sure, don’t overthink it.

Go with your gut. If there’s something that sounds good, that you’re excited about, that you have a lot of energy around, go for it. Make that one of your top four. You want to include ideally a variety of different combinations in your short list. And the reason for this is this short list is what we’re going to be using to test in the market. You want to think about which hooks flow best into your offer or your potential offer. So think about how it’s going to be, how the quiz idea is going to be the top of the slide, that slides people straight into that perfect pair of pants. If the pants aren’t going to fit at the bottom of that slide,

well, maybe it’s the wrong idea. Maybe it’s a good idea, but it just doesn’t fit with the product that you’re looking to sell.

So you want to be really thinking about how this topic idea is going to lead seamlessly into your offer. Now, there are a bunch of tips and steps on pages, 21 through 24, inside your workbook. All the examples that I just went through relatively quickly, you’ll see them all there, inside the workbook. So they’re all there. Don’t worry about having to jot them all down. And you’ll see here there’s space on page 25 to take that step of shortlisting your top four ideas. So, you’ve identified your top four ideas that you’ve shortlisted from the brainstorming process. And that completes step five on our checklist. And we only got two steps left to go guys. Next it’s about testing your quiz because here’s the deal, just like we saw earlier in today’s session, we learned that we are not good at guessing. We’re not very good at guessing what our market is going to pick. How our market is best going to respond.

So what we do is we come up with our best possible ideas, we narrow them down to our top four, and then we let our market decide. I’ve said it before, I’ll say it again. Your message should come from your market, not from your mind. This is how you ensure that your quiz is going to be a winner, by picking a topic, by picking a quiz hook that your market most resonates with. And to do that, before we go through all of the time and effort and energy of creating the quiz, we want to test the quiz out, to the market. Does that make sense? We want to test it before we build it, right? So, once we’ve narrowed down our top four ideas, now we’ve got to put it out there in the market and see how the market responds.

And that’s what we’re going to be talking about in this step right here. Step six, test your four quiz hooks. Now, when it comes to testing your quiz hooks, there are a number of different ways that you can test. A whole bunch of different ways that you can get feedback from your market and test. But here there are two officially sanctioned ways to test. Two ways that we officially sanction, within the realm of all the different possibilities. And these two officially sanctioned ways to test are as follows. Number one, is to do paid Facebook ads, in the form of a split test, which is the preferred technique. Or you can use a free Facebook poll, which is more of a fallback option, if you are unable to do the Facebook ads split test. So, let’s talk a little bit about this preferred technique.

The preferred technique is very simple. You set up a Facebook ad for each of your hooks, exactly the same copy, exactly the same image. And the only change that you make is the title for each ad. Now, the goal is to see which one gets the highest click through rate. Which of the Facebook ads gets the most people clicking on it. And in this case right here, first what you’re doing is you’re running some ads using your hook as the main headline for each ad. And I’ll show you an example here in just a minute, which will make it really clear. As a way to see which one might be the most popular. So, for example, this is exactly what we did on one of our quizzes, that you can see right here, find out which, what type of business to start, take the quiz to find out now.

That’s our hook. And in this case, this is our offer, selling our book Choose. So, when we were creating this quiz, we wanted to know which topic, which idea our market would most resonate with. So we created a 4-way split test, just like you can see right here. And this is exactly what ours look like. This is what we call a 4-way split test, because there are four options, your top four ideas. And we’re split testing them against each other. We’re testing them against each other at the same time to see which one is getting clicked on the most? Which one is getting the best response? This is known as a split test. So you can see here, everything is the same. These look almost identical to one another, right? Looks like four, almost identical ads to one another, except for one thing, except for the title.

And if I were to zoom in, and if you look at this right here, you can see that there are four shortlisted hooks. Each one of these hook ideas was one that we wanted to test. You can see here, quiz, which type of business should you start? Quiz, which, what’s your business owner type? Quiz, what type of business is right for you? Quiz, what’s your entrepreneur type? So we had a few different ideas that we wanted to test and you could see right here, this is where you would be putting each of your top four hooks. Now, the reason why this is the preferred methodology for testing, it’s preferred because you’re testing on cold traffic. These are not your friends, this isn’t your mom, not trying to hurt your feelings. This isn’t someone who is not your ideal market. It’s cold traffic. It’s indicative of the type of audience that you will ultimately be targeting with your quiz.

If you target a bunch of your friends and they say, oh, I like this one the most. And then you start putting your quiz in front of a totally different type of population, different population of people, then you run the risk of having a false result, with the quiz test up front. When you run it like this, it is clear, it is trackable and it is reliable in terms of the metrics that you get, that make it very much black and white. Now, in case you’ve never done this before, if you’re like, oh my gosh, man, I don’t even know where to start. Well, the good news is we got help for you on this. There is an entire training that we’re not going to be covering here today, but I’m going to show you exactly where to get it as a bonus, that walks you through how to set all of this up step by step.

So your quiz, Facebook ads split test, the preferred methodology. You can get access to that inside of lesson one, session one, inside the online learning area. So Michelle, maybe you could just kind of walk us through where this bonus training is located? To let everyone know where to find it. For anyone who’s saying, man, I’d love some step by step help on how to actually do this. I’m going to go right back to the beginning of the LMS, the online learning area, that show people exactly where to find it.

Michelle Falzon:

That’s awesome. And so when you log in, when you go to quizfunnel.com/learn. You’re going to be presented with this screen. Some of those tiles are grayed out. There are other parts of, the awesome things that are offered here at the [inaudible 01:41:45], the company that you may or may not have access to right now. But what you’re looking for is the tile that is the Quiz Funnel Masterclass 3.0, and

you’re going to click on the access training link there. And that gets you just inside the portal that is the Quiz Funnel Masterclass. And as Ryan said, it’s all kind of like nested like Russian dolls. We’ve got three modules in total. Where you’re going to go to get the supplementary information to do your quiz test, is in module one. And you’re going head into the lesson one. Your quiz hook. Because remember you’re testing your hook. And you’re getting this homework support to test your hook.

And that is there in session two. So, session one will be the recording of this session that we are recording live right now. Session two is, if you click on that right now, what you will see is some goodies in there for you already. So, that video at the top is the training. You’ll be able to watch that. That takes you through the screenshots, there’s all kinds of really good things in there. Our coaches have been looking at it and realizing, look, some people have a different view, so they’ve piped in and given you a couple of, hey, you might be seeing it like this. Because Facebook’s changing all the time. So, it’s a comprehensive training in there for you for all of the testing modalities that we’ve been sharing with you today. Plus, when you scroll down, there’s some things mentioned in the video that you are going to want to have access to.

One of those is a statistical significance calculator. And the link to that is there. There’s also a link to some articles over in Bucket, that talk about adding a custom domain. Don’t worry about that now, it’s all explained in the video. And you can go and get further details for your particular domain over there. Plus we’ve got a little verification. And then, but wait there’s more, in the resources section there’s a bunch of really cool resources. There’s a Facebook ad template. There’s how you can set up your Facebook ad and your business manager. There’s some tips on where to go to get images even for your ads. And if you get a Facebook account ban, which you know Facebook’s kind of, we can never understand why they ban some people, and don’t ban others.

There’s a bit of a fix in there that we’ve put together for you. And also what you want to be doing when you’re adding privacy policy in terms and conditions. We’ve tried to think of all the pieces you’re going to need. It’s all derived from that training at the top. Just watch that, and everything else will make sense to you in terms of the extra resources we’ve provided below. But that’s all inside module one, lesson one and it’s session two, testing your quiz hook, homework.

Ryan Levesque:

Exactly. Beautiful. All right. So, let’s talk a little bit about when you’re using this preferred method, and it’s not the only method I’m going to show you an alternative that you can use in a moment, but this is the preferred path. You might be asking yourself, okay, so when I post these four ads that I’m using to test, which one gets the highest response, what do I say in the ad? Well, we’ve got a template for you, that you can copy on page 27. It’s literally a step by step template that you can follow that fills all of this in. And it goes a little something like this. You begin with a provocative question, you can see right here,

you will place this text with copy that is relevant to your hook, regardless of which headline appears. You’ve got an opening paragraph that you can see right here.

Do you know what your entrepreneur type is? Do you know what type of business is right for you? Do you know what your business owner type is? Or whatever the question is that your quiz will answer. That’s what you lead off with in this copyright here. From there, you let people know. Hey, my team and I are in the final stages of releasing a brand new quiz, because your quiz isn’t yet released. The quiz is not done. Your quiz is not yet released. My team and I are in the final stages of releasing a brand new quiz, that will help you answer some of these important questions. Introduce the quiz, you can see right here, and then you cover your concerns. But before we do, we want to make sure that we are addressing your single biggest question, challenge or concern before the quiz is finished.

All you need to do is click the link below to let me know your answer to this one important question, call to action. Let’s see right here. And then the SMIQ. When it comes to knowing about whatever topic you’re helping people with, when it comes to help to, when it comes time to knowing what business to start. When it comes to time to knowing what mattress to buy. When it comes time to knowing how to improve your relationship with your spouse. What’s your single biggest challenge or question right now? Please be as detailed and specific as possible. From there you, have a link to your survey. In this case, it’s a one question quiz as you’ll see here in just a moment, I’ll explain this. This is where you want to let people know that you want to invite them to give you their feedback.

And your advice on this would mean the world to me, please help us finalize this new quiz, I look forward to hearing from you. Take this quiz… Put your name and your sign up right here. I really need your advice. Thank you so much. And you put it in the P.S. right here. So what we’re doing here is before we actually create the quiz, we’re using this as a way to measure how well will this quiz perform before we actually build it. Now you might be wondering, where does your ad link to if you haven’t yet created your quiz? Well, this is where you send people to a simple one question survey. And if you know the ask method, then you’re going to know this as something that we call the Deep Dive Survey, the DDS. It’s only one question. It’s only the SMIQ, the Single Most Important Question.

And your SMIQ always has the same format. It looks like this. When it comes to X, what’s your biggest challenge? Please be as detailed and specific as possible. Now X is your topic, behind your quiz. So when it comes to getting your book published, for example, what’s your single biggest challenge when it comes to your quiz? Now, what you’re doing here is, you’re going to have four different ads, one Deep Dive Survey per Facebook ad variation. So, if we’ve got four different ads like this, we’re going to send people to four different Deep Dive Surveys so we can isolate the response and isolate the feedback that we get. Now, the good news is that there is a ready made template for you inside of your Bucket.io account. I’m going to show you in just a moment if you bear with me one second, exactly where to find that, inside your account.

So when I go to my account right here, and you log in, your login will look a little something like this. You’re going to want to go to, at the very top of the screen, there is a navigation menu item that says templates. And you can see right here, we have our templates. You might see some of these templates. You might see all of these templates, depending on what other programs you’ve invested in and purchased from us in the past, if you’re a business coaching member, you have access to everything and so on and so forth. I’m going to be looking for a specific template here. That is a pre-quiz DDS. A pre-quiz Deep Dive Survey. And what I’m going to be looking for is… Where that is, if you bear with me one second, I need to find it.

Michelle Falzon:

You just scrolled past it Ryan. It’s got the hands reaching across the table. I just saw it there. Ryan Levesque:

There we go. Michelle Falzon:

Let’s go to in the middle. There you go. Ryan Levesque:

It’s right here. It says pre-quiz DDS. I’ll zoom in, so you can make it very obvious what it looks like. And it’s this one right here. Pre-quiz DDS. That stands for pre-quiz Deep Dive Survey. This is the quiz that you drive people to, to basically figure out which one people click on the most. Now it looks a little something like this. Don’t get hung up on what it looks like, don’t get hung up on making it pretty. Don’t get hung up on rebranding it, changing the fonts, obsessing over it at all. Instead, I’m going to encourage you to use this template, as close to the template as possible. The only things that you’re going to be changing are the questions, when it comes to, into your topic right here. What’s your single biggest challenge? And that is basically it. Now, I want to be very clear about a few items on this right now.

The purpose of this, is not to get a whole bunch of people to fill out your survey. I want to make that really clear. The purpose of this is on a Facebook ad, to do a test like this, we’ve got to send people somewhere. We’ve got to send them to something. They get it when they click on it, it can’t go to a sorry, page not found. It needs to go to someplace. And so the most effective, easiest place to send people to is to a simple little survey like this. Now, if anybody does fill out your survey, awesome, that’s like bonus. But don’t count on it. Don’t expect it. And don’t be alarmed or dismayed if people don’t fill it out. The main purpose of this test is, once again, we have four different ads that we’re running, that we run for the purpose of seeing which one gets the most action, which one gets the most clicks.

Okay. So we come back to me. The next thing that I want to talk about here, is that you might be wondering how do you set all this up? Well, once again, we’ve got a resource for you in that. Maybe Michelle, you could talk a little bit about this resource. In this case here, we’ve brought in one of our ask business coaches, who, if we go to our slide please, ask business coaches, who works with our inner circle business coaching clients every single day. The one, the only Mr. Peter Li, who’s walking you through this in a recorded training. So, Michelle, maybe you just speak to this and where to find access to this?

Michelle Falzon:

Yeah, the good news is that we grouped it all together. So, that one video that you saw, and we just went into the online learning area, the video at the top. You’ll meet Peter, who is an amazing marketer in his own right. A real expert in quizzes as well. He will welcome you into the video. And then he will kind of talk you through the various parts of the video. So, he’ll segue you into Nick, who is Mitch’s presentation from the bootcamp. Where he’s talking about all the targeting and all of those things. And then you’ll see Peter again and he will actually take you through the DDS set up. So, it’s all in that one video, you don’t have to look in multiple places. And he kind of guides you through the whole process. So you’ll find that in exactly the same spot, you’re going for online learning area.

You’ll go inside the quiz funnel masterclass. You’ll look for module one. You’ll go to lesson one, which is all about your quiz hook. And you gonna head into that session two band, that we just showed you. The video at the top, is where all the goodness is. Start there and it will make all the other resources that are down below, make sense to you. And you can just dip into those resources, as you need them. That would be my advice. Rather than downloading them all and kind of thinking, oh my gosh, I don’t know what all this means. Just work your way through the video and then access those resources as you need them. And as you’re instructed in the video.

Ryan Levesque:

Exactly. And if you’re watching this right now, and you’re saying, I know how to do all this, many of you probably do know how to do all this. You don’t necessarily need to go through that. It’s just there if you need it. It’s the resource that has the step by step, which boxes to check, which things to click on to actually set all this up. If you have experience doing any of this, you might say, all right, this is easy, I know exactly what I need to do. I just need the right strategy, and that’s what we’re covering here today. All right. So, that is the preferred approach. The Facebook ads split test is the preferred approach. But I did mention that there’s a second officially sanctioned way to test. Now, this is the fallback option. Right now, this is an option that’s a bit simpler.

It doesn’t involve using a, running a split test in the way that we’ve talked about here today. This is an option that you can use as a fallback. If either you run out of time. You get stuck. If you say, I just want

the simple approach. Remember, you want to keep moving, don’t get bogged down. And I want to be clear, while the paid Facebook ad option is preferred and it is best practice, remember our mantra, that motion breeds, clarity just keeps swimming. So, if you find yourself getting stuck or hung up, then I’m going to encourage you to use the fallback option. And the fallback option looks like this. The fallback option is where you set up a Facebook poll, in a Facebook group, that’s either yours or a relevant group in your market. And what you put on that poll are the four answer options for that poll.

Now, for this, you want to get a minimum of 25 votes. You want to tally the highest number of votes to pick your winner. And your poll is going to look a little something like this. So, you can see right here, quiz, what type of quiz funnel is right for you and your business, where we were doing this in one of our communities, and you can see the results of this right here. Now this is a fallback option. It is not the preferred option. It is a fallback option because number one, it’s less accurate. Number two, it can become self-fulfilling because once one option starts to rise to the top, oftentimes people will start picking the one that just keeps getting the most votes. So, it’s sort of like this self-fulfilling prophecy. It is less reliable than a Facebook ad split test, but it will give you an indication. It is certainly better than just completely guessing and saying, oh, I’m just going to pick this idea and then guessing wrong. Because we all saw the results of our guesses at the beginning of this session, we didn’t do a great job of getting a 100% accurate assessment. Again, this is in that same training, testing your quiz hook homework. It is all there. Now, this being said, there are a whole bunch of other unofficial ways that you can test your idea before you put it out there. The point is you want some indication of which approach is going to, which quiz hook is going to perform best, so that you’re not guessing. You want to get yourself out of the guessing game and you want to get yourself in a place where your market is giving you data, that you can use to make informed decisions in your business.

So, these are not officially sanctioned. They’re not officially sanctioned techniques, but this will just give you an idea of some of the other ways that if you’re saying, I’m looking for different ways that I might be able to do this, here are some of the possibilities that you can consider. First one is a 4-way email split test. If you’ve got an email list right now, a minimum of a thousand people, ideally at least 5,000 people, you can create four different emails with four different subject lines, one for each hook, split the main list into four equal sized and random segments and see which one gets the highest open rate. So you do it like this. You set four different emails like this, split test your list into different segments, send it out and see which one gets the highest open rate. Which one gets most open, most engagement.

So, you send this to list A, B, C, and D. And see which one gets the most results. Once again, Peter shows you how to set this up in the online training as well. This is going to vary from your, depending on what technology that you’re using. And again, it’s an unofficial method. It’s not unofficially sanctioned method. So if you don’t know how to do an email split test in your email software, then this probably isn’t the right one for you. Another official. Sorry, another unofficial testing option is instead of doing a poll, which you can do in your own Facebook group or a Facebook group that you might belong in, you can just put a few answer options in a post on your Facebook wall. So, you can just on your personal

Facebook wall or the… Your Facebook page for example. You can just do a post and then just give people answer options.

Which one do you like the best? A? B? C? Or D? You can do this with images like Crystal’s doing right here. Like a post that has pick, which one are you most interested in taking? And you do four different images. And then you have people comment in the space below. This is another example right here of, using another social media channel. So, let’s say you’re not on Facebook or Facebook isn’t your main social media channel, you could do this on something else. You could do this on Instagram. You could do this on LinkedIn. You could do this on any channel that you might be part of. Like right here, this is an Instagram example. Here is a LinkedIn example. Another unofficial testing option, you could ask individual friends or colleagues who fit your target audience. This is important. You want people who would otherwise be your target audience.

Don’t just ask your mom and say mom, which one do you like the best? You want to ask someone who is your target market, your target audience, invite them to hit reply. You can do the same thing on Facebook Messenger. You could call a handful of your friends or possible clients. People who are again in your market, and you could invite them to just reply back to you in Messenger. So, there are a lot of different ways that you can get a sense for which idea the most people are interested in. And once you’ve done that, once you’ve tested your four quiz hooks, then the final step is pretty simple. It’s almost done for you. You select your winning hook. So, for example, if you’re wondering, how do you pick the winner? Well, it’s easy. If you are doing a poll, it’s going to be the most number of votes.

So, which everyone gets the most number of votes. If you are doing the preferred Facebook ads split test, it’s going to be the one where you’ve got the highest number, the highest click through rate. Once it’s reached, what’s called statistical significance. Now the way you find out, if you’ve gotten enough clicks, enough engagement to determine statistical significance, is by using a simple calculator. And we’ve provided a calculator for you inside that bonus training that we showed a moment ago. And you can see in this case right here, it is this option right here. And if you’re wondering, how do you set up a split test? How long do you need to run your ads for? How many clicks do you need to get? It’s all explained in that training that you get access to here.

If you get a tie or it’s very close, or if you can’t get the statistical significance, let’s say you run your ads for a few days and you’ve got a couple ideas that are very close to one another and there isn’t one that’s standing out head and shoulders of the rest, or you do the poll on Facebook and there’s a few of them that are just really close to one another. Or you do one of the unofficial methods and you reach out to your clients or you post it on your Facebook wall. You just ask a few people in your market. Don’t overthink it. Ask yourself which one flows most seamlessly into your offer. So which one is going to be the easiest for you to create and bring people into the thing that you want people to buy? Which one do you get a good gut feeling about? Is there a framework that’s easier to use? For example, type tends to be an easier quiz than score as a frame of reference.

And by the way, if you find yourself and you’re like, oh my gosh Ryan, I don’t know that I can do all this. I want to learn the process. If you’re stuck, start with a practice quiz. Just pick something. If you’re not sure if you’re like, all right, this is great. Now that I know the methodology, I’m learning the process, I understand when I’m doing this for the [inaudible 02:00:48], I’m going to do this. But for now, I’m just going to start with a practice quiz. Just pick something. You can always just pick something, move to the next step and learn the process. Once you are, finish this step right here, you want to go to page 33 of your workbook. And page 33 is where you’re going to take a moment to inside the box, share and write down your winning hook idea. So, page 33 looks a little something like this, and this is where you will put your winning hook for your quiz funnel.

Remember, the format of a hook is quiz, and it’s what type of business is right for you. It’s going to look like that. Okay? Boom. And congratulations. Once you’ve done that, you’ve just selected your winning hook. You’ve got a winning hook. You’ve tested it with your market. You can know with clarity and confidence that it’s one that you can invest your time and effort and energy into building. Because gosh, it’s something that the market has resonated with. And if you say you know what? I’m going to skip this process, I’m just going to pick one and go to the next step. Well, that’s fine too. Just know that you’re doing it without the feedback from your market. And you are guessing, as opposed to using the data from your market to back up your decision. So, let’s talk a little bit about your homework. Your homework is inside your quiz hook checklist.

The goal is part A, steps one through five in your checklist. You want to have these five steps done. And get them done between now and ideally Thursday at 3: 30 PM, U.S. Central Time. I’ll explain the reason for that in just a moment. So again, the steps are as follows, start with your offer. So what are you selling? What’s your market? What’s your product? What are you selling it for? Next. Brainstorm your topic. Come up with all those ideas. Brainstorm your framework, come up with all those framework ideas. Put it into your list of your top five, 10, 15, 20 possible quiz hook ideas. Narrow it down to your top four. That’s the name of the game. You want to walk away with four possible quiz ideas, four possible quiz hooks. Now remember, the format of the quiz hook is going to be like the ones that we shared just a moment ago.

It’s going to look like this. This is your homework. You want to be able to jot down what your top four ideas are. And they’re going to look like this format right here. So, I’m going to zoom it in, just like this. This is what the homework looks like. So, coming up with these top four things. Now, we’ve set up a place for this particular week, this week specifically, to get things going. To submit your homework. And I’ll explain the benefits of getting your homework submitted. The link is quizfunnel.com/homework. It is going to take me a moment just to get to that screen. It’s going to look a little something like this right here. Quizfunnel.com/homework. And on this step, this is built in Bucket. So this is an example of just something simple. Built inside your Bucket account. So you can see how it works. You’re going to want to click on this orange button that…

Ryan Levesque:

It works. You’re going to want to click on this orange button that is a little bit obscure. Let’s see if I can make it… There we go. It’s a little bit obscure, but you can now see it. That says next. And this is where you’re going to fill in some information. So first, what’s your market? I’m going to put in pet care. What are you selling? I’m going to call it doggy training. What is the price point of what you’re selling? $197. And what is your hook candidate number one? Quiz. What’s your dog’s personality type? Question mark. And you’re just going to go through the process of putting in your additional quiz hook test candidates right here. So I’m going to type in my next idea. My next idea, and then my fourth idea. And then last but not least, if you are using the preferred Facebook ad split test technique where you’re driving people to remember that deep dive survey… And I’ll go back to the templates. Remember the deep dive survey. It looks like this right here. This is the destination that you’ll be sending people to because you don’t have a quiz yet. Your quiz is not yet built. You’re not sending people to a quiz. You’re sending people to a simple one-question survey so we can gather some data. When it comes to blank into your topic right here, what’s your single biggest challenge? So in this case right here, I’m going to be putting in this answer. When it comes to, let’s see, your dog’s, I don’t know, temperament. What’s your biggest challenge when it comes to your dog’s behavior? What’s your biggest challenge?

And you’re going to do that for each of your four quiz ideas. So let’s say one idea is around your dog’s temperament. Maybe the next one is what’s your dog’s, I don’t know, personality? You’re going to do this four times. It might be the same all four times, or it might be different depending on how different your ideas are. If one is about your dog’s personality, then the first SMIQ is going to be what’s your dog’s temperament? Or when it comes to your dog’s temperament, what’s your biggest challenge? If the next quiz is about your cat, it’s going to be when it comes to your cat’s personality, what’s your biggest challenge? So you’re going to fill this in. DDS two. I’m just typing in really quickly. DDS three. DDS four.

And then last but not least, please enter your name and email so we can get in touch with you if we need to. First name and last name and email also lets us know who you are. Submit your homework. And the deadline to do that is this Thursday, June 30th, at 3:30 PM. And here’s the reason why. This week on our Q&A call, one of the things that I’m going to be doing alongside one of our coaches from our business coaching program is we are going to come on on the Q&A and we are going to review the questions, the answers that were submitted inside this quiz to look at different patterns that we are seeing. We’re going to be looking at the homework for different patterns to see where do people need the most help? What trends do we keep seeing over and over again?

Now, when you do this, the real big benefit is that by submitting it at this time, you’re going to be moving along. This is a great deadline to have. Everyone works well to a deadline. Having this will keep you moving, keeping you taking action, prevent you from letting analysis paralysis kick in. Remember, you’re basically coming up with your top four ideas. That’s basically it. So there’s not a whole lot of additional time, effort and energy that you need to spend to get it done by this time. But you do have 48

hours to get it in. So there’s that deadline and that reason. Keeping you moving forward, that’s the primary reason. But the second reason is we’re going to review. Our team and I, I’m going to be reviewing. Our team’s going to be reviewing just to make sure everything’s landing, just to make sure that everything is making sense.

Now, when we do this homework review, I want to make sure that I’m perfectly clear. I will not be doing a personal private one-on-one quiz hook review for every submission. That’s not the point of this. The point of this is to see what patterns, what trends exist. I’m looking to see what keeps coming up over and over, common mistakes, common missteps that are happening that we can help troubleshoot for you. And where we do see the same issues or mistakes or problems coming up, we’ll be sharing some tips on how to address those in the Q&A call on Friday. And we’ll probably pull a few examples from the group just to illustrate what those mistakes are so you can avoid making them.

All right. Your homework part B is step six and seven in the checklist. Now, for those of you who are like, “All right. I’m ready to go. I’m ready to rock and roll,” just keep moving forward. And remember, step six and seven is where you test your top four hooks with your market, whether you use a Facebook ad split test, the preferred, sanctioned technique, the Facebook poll technique, which is the alternative fallback option, or if you use one of the unofficial techniques, the non-sanctions techniques, like a email split test or posting on another social media platform, or reaching out to people in your market, or just any number of ways that you can get feedback from your market, you do that, select your winner, and then you’ll be on your way to being ready for everything we’re going to be covering in next week’s training. All right. Once again, all the resources to get access to everything that we’ve talked about here today can be fined inside the online learning area. It’s all outlined inside the quiz hook workbook, which covers everything that we’ve covered here today.

The hashtag that you want to use once you have finished that we would love to see is #MyWinningHook. Once you’ve done your hook test or you’ve decided which hook you’re going to go with, post the hook inside the Facebook group over at quizfunnel.com/FB. Use the hashtag #MyWinningHook. And that’s going to be inspiration both for me, for everyone else to see, and we can celebrate with you here inside the community. So #MyWinningHook is the hashtag to use. And you can get creative. You can grab a screenshot of your page 33 of your workbook. You can grab it right here. You can grab a screenshot of what your winning hook is. You could write it on a big piece of paper with Sharpie marker. You could get one of those airplane banners that they fly at the beach that shows what your winning hook is. You could do a hot air balloon. You could do whatever you want. Have some fun with it. Draw it on chalk on the sidewalk what your winning hook is, post it inside the community, and then you are finished.

I want to remind you that you get access to that extra recording that’s already waiting for you inside the learning management system with some of our coaches from our business coaching program, like Peter Lee, who are going to be guiding you through the process, how to do the Facebook ad split test step by

step, how to do the Facebook poll step by step, how to do the deep dive survey step by step, the statistical significance step by step, and more. All right.

Let’s take a breath. Let’s take a deep breath because we’ve covered a lot of ground here today. And I know for some of you, you’re like, “All right. I’m ready to go.” And for some of you, you’re saying, “All right. That’s a lot.” Taking it all in. And this is designed in such a way that you can soak up all this information, give yourself time to digest, keep moving forward by taking those little baby steps, those little micro commitments, like for example, submitting your homework to consolidate and crystallize those top four ideas that you have, submit them, and then show up to Friday’s Q& A.

Now with all that being said, as you can probably tell by now, here inside the Quiz Funnel Masterclass, we are going to give you everything that you need and support you every step along the way to get your quiz built. This is all about building your quiz. But one of the questions that some people have been asking inside our community is, “Ryan, is there any way to work with you beyond just the quiz, to work with you, your team, get access to those coaches that you keep telling me about, that I keep hearing about, access to all the resources beyond just building the quiz?”

Well, the answer is yes, and it’s through something called our business coaching program. You may have heard a little bit about how this program works and what it’s all about. And what I want to invite you to is a special session that I’m going to be hosting later today, tonight, in fact, which is getting access to our inner circle program known as our business coaching program. Now I’m doing a special session for those of you who might be interested in learning a little bit more about how our business coaching program works, how it’s structured, everything you get access to, how it’s very different from the limits that we cover within this Quiz Funnel Masterclass limited and focused on your quiz, and how our business coaching program is all about building an entire business where your quiz is one part of the equation. And because I’ve already had a lot of questions and people reaching out saying, “Hey. I’m interested in learning more about this. How does this work? Are you open?” Because we only open up a few times each year to do this.

“In other words, is there any way to get more personalized one-on-one support? Is there any way to get my personal feedback from someone that I can meet with on an ongoing basis? Not just on my quiz, but on my entire business? Ryan, is there any way to get access to your inner circle? What does that look like?” Well, I’m hosting a special session here today at 5:00 PM US Central Time. This is a live session that’s happening today. So at the time of this right now, it’s a little over two hours from now. So you can convert this into your local time zone, a little over two hours from here today. And in order to join us, you must register. And the link to register is askbusinesscoaching.com/register. I’m going to make sure that we’ve got that link all set up on our side, askbusinesscoaching.com/register. Make sure that that works, askbusinesscoaching.com/register.

And it is going to take you to a screen that looks a little something like this. And you can see right here, this is 5:00 PM CT, 6:00 PM ET. This should say 3:00 PM Pacific Time. And our team will get that fixed 5:00 PM CT, 6:00 PM ET, 3:00 PM US Pacific Time today, Tuesday, June 28th at 5:00 PM Central Time. And you can register by clicking on this button right now. And this is an opportunity to learn more about our business coaching program, how it works, how it’s structured, everything you get access to, an opportunity to get your questions answered. We’ll be talking about a special benefit to applying to this program today that goes away.

And the big benefit is that when you do apply today, we actually credit your entire investment that you’ve made in the Quiz Funnel Masterclass into the business coaching program. So everything that you’ve paid so far to join us here at the Quiz Funnel Masterclass gets credited to the ASK business coaching program. And if you choose to wait to apply, that credit actually goes away. It disappears. So there’s a real big incentive and be a big reason to find out about it and see if it might be right for you. And again, the link is askbusinesscoaching.com/register. All right. Now, a question that you might be asking yourself when you think back to the quiz and all of your homework here today is, “When do I need to have all this done by?” Well, again, quizfunnel. com/homework is 3:30 at this Thursday, June 30th to have this done by.

And the reason for that is really for your own benefit. I mean, you can take as long as you want to get this done. You have lifetime access to this training, after all. But my goal is to be the brutal bastard in pursuit of profit for you. And my goal is to help you get your body moving, to get your brain in gear, and get this done. So that’s a deadline, 3:30 Thursday, June 30th, because at that time, my team and I are going to be reviewing all the homework submissions, all the homework answers, and we’ll be covering themes and patterns that we see inside the Q&A call that we’ll be having on Friday this week. All right.

Michelle, anything that we want to say about getting the questions for this Friday’s Q&A call? Anything that you want to mention and share about that and the process for that piece before we get to our final closing exercises of the day?

Michelle Falzon:

Absolutely. So we just like to make it easy for you to get your questions in. And we’ve already explained that Facebook is the place where we are capturing the chat threads for the day. And so it seems like a natural place to also capture the questions. So what we’re going to do is we’ve created a post and a link, and it will always be the same link. It’ll just magically take you to the right post for the right week. And that link is quiz funnel doc funnel [inaudible 02:17:28] ask because you’re going to ask a question. And that post this week looks like the example that we’ve put there on the screen that you can see right now and that we’re actually getting a guided tour to as I speak. And so you are going to get the instructions. There are some instructions at the top there. So if you’re wondering what to do, there’s something at the

top that just explains. All you need to do is basically put your question in as a comment on this post. That’s it. That’s all you need to do.

Make sure you do it before 3:30 on Thursday. So you’ve got 48 hours from when this training wraps until then, because then we close off comments on this post. And we do that because the team reviews your questions. Like Ryan said, we’re looking for the things that are the biggest issues that people are facing, the common problems that if we can answer it once we can solve it for multiple people. And our coaches are involved, Ryan’s involved, and we do put effort and focus into making sure that those Q&A are super, super valuable for you. So we just need those few hours in the evening of Thursday night to prepare. So that’s why that closes off at 3:30 on Thursday.

But you do get a full 48 hours. That percolation time is happening or you’re starting to test some things out and you’re realizing, you’re learning by doing, and you go, “Oh. Hey. I’ve got a question now about this next part of the process,” or, “I got stuck here or there,” or, “What does that really mean?” You can ask really meaningful questions once you’ve started implementing. So that’s what you’re going to do. You going to post your questions there. And so really good follow-up that Friday Q&A.

Ryan Levesque:

The one thing I’ll add to this is there’s a date misprint here. The team will get that fixed immediately, which should say Friday, July 1st, I believe is the date, and the deadline to submit your questions is Thursday, June 30th. So the day of the week is the correct day. The calendar date is just one day off. So Friday, July 1st at 10:30 AM Central Time is the Q&A call. The deadline to submit your questions is 3:30 on Thursday, June 30th. So we’ll make that change to avoid any confusion on that front. And that covers that. If you have any other questions about, for example, bucket, for example, we have a special way to get your bucket questions answered. I want to remind you that our team of course advisors are here to advise you on the training. The Facebook group is a place to get help on the training, on the methodology, on everything that we’re covering inside this training.

If you need technical support in your bucket account, technical support can be found by either A, emailing support at bucket.io. That’s where our team of technical bucket support technicians are standing by. And the fastest way to get support is to use the knowledge base, which is at help.bucket.io. And I’ll actually show you what that looks like when I go to help.bucket.io. This is the knowledge base that will have all of the answers to 99.9% of all of the questions that you might be having about how to do something. How do I set something up? How do I do it? And all you need to do is just do a search for that thing. For example, if you’re like, “How do I set up a custom domain?” For example. Custom domain, you can see right here. Anytime you see the prefix 2.0, it means that it’s in reference to the 2.0 version of the software, which is what you have access to as part of the package that you gained when you joined us here in this masterclass.

You can see the instructions are right here and it walks you through everything that you need to do. And then you’ll see the whole host of related help desk articles right here around this. So this knowledge base is the absolute fastest way to get your question answered when it comes to a technical question for using bucket. And of course, the team of course advisors inside the Facebook group are standing by. All right. Reminder, we have our first Q&A session that’s coming up this week. We have Friday Q&A sessions that are happening for the next four weeks, 10:30 to 1230 US Central Time. They’re all in the calendar. They’re all right here. And the way to submit a question, as Michelle mentioned, is quizfunnel.com/ ask. Just post your question as a comment on that post, and then we’ll be doing this each Tuesday after the live training. A Q&A post will be made available, and the post looks a little something like the one that we just showed on the screen.

It’ll remain open for 48 hours. So you’ll have a window to post your questions. So you want to get your questions in before 3:30 PM on Thursday. It’s also your homework deadline as well. So we try to make it super duper simple. All right. Before we go to our final exercise of the day to wrap things up… and we are going to wrap things up in a few minutes here… I just want to recap some of the success tips, what we call Ryan-isms here. You might want to call them ask-isms, but they are rules for success when it comes to this entire process.

So rule number one, the number one rule of Lego is follow the instructions at least once. You want to emulate before you innovate. So I know there might be a temptation to go off the rails and do your own thing and say, “Oh. I know that you guys have built 12,000 quiz funnels. But even though this is my first quiz funnel, I think I know it better than you.” Resist that temptation. I’m telling you, we’ve made all the mistakes. We’ve done all the things wrong. Use all of our learnings, leverage those learnings, so that way, you can get there faster.

Next success tip is commitment. The name of the game, sustain the game until you win the game. Remind yourself of that. The name of the game is sustain the game until you win the game. Commitment is one of our core values here at the ASK Method Company, and this is the rule for success. Next two rules that we have up on the screen at the same time, just keep swimming. Motion breeds clarity. Remember that. Just keep swimming. Just keep moving forward and done is better than perfect. You don’t have to get it perfect. You just have to get it going. And remember, the best time to get it going is right here, right now, today. So use the momentum from today’s session. Get your homework done. Get it done because now, today is the best time to get this done.

Now, recordings of our live trainings are going to be happening in inside the online learning area. It will take us about 24 hours or so to get the live sessions into the online learning area. So if you want to go back and rewatch or re-listen to anything, just keep all that in mind. We have the kickoff call in there already. So for those of you who missed the kickoff call, if you want to re-watch it from yesterday, that’s already in the online learning area. And I want to remind you, for those of you who are interested or even just curious to learn a little bit more about our business coaching program, now that you’ve seen a

little bit of what we do here on the topic of quiz funnels, imagine having this level of comprehensive support on everything in your business, not just your quiz. That’s what the business coaching program is all about. And I’ll be talking about all the details, all the specifics in the special session live tonight at 5:00 PM. And the link is askbusinesscoaching.com/register. All right.

We’re going to end with the final exercise that I always like to end with before we wrap any session like today, and that is to take a moment to think about everything that you’ve gotten from this session, all the little tips, all the little ideas, all the little insights, and take a moment to identify what is your single biggest takeaway from today? Use the hashtag #Takeaway inside the comment thread. Let us know what it is, and we’ll take a moment to read off some of our biggest takeaways of the day. It can be something small. It could be something big. It could be something that came up in one of the examples. It could be one of the tools. It could be something that you’ve heard a second time today, but it finally clicked. Maybe it was an idea that you picked up. Maybe it was just one phrase. Maybe it was a nugget that you took time to jot down and share a little bit earlier. What has been your single biggest takeaway from the session here today?

And Michelle and I will take a moment to read some of the takeaways from today’s session. Michelle, I’ll invite you to kick us off and take a moment to share some of the takeaways from today as I refresh my screen and pull it up in just a moment.

Michelle Falzon:

Sure thing. And just there are so many comments in here. As you said, it’s been such a responsive group. I was just answering a few questions there opportunistically. So I think I’m going to start with Stacy. She says her takeaway is the SMIQ, the single most important question. And a lot of people were really blown away by that ability to just put the DDS on the end of their split test ads and be able to be testing the hook for the quiz even before they’ve built the quiz. Jeffrey says, takeaway, they’ve got everything all figured out in the process, and Emray follows on with just, “Trust the process.” So that’s a good combo. Laura’s takeaway, “Let the market tell me what the best hook is.” And Laura, that is just so wise. And Robert Baldwin’s takeaway is, “Split testing the quiz hooks with the Facebook ads,” and Ajeo says, “Percolate,” which is one of my favorite things. So good on you.

Ryan Levesque:

I love it. Jacob says, ” Test the hook before I invest in the hook.” Yeah. I like that. Rhymes. Great. Brian says, “Take massive and perfect action. Motion breeds clarity,” which is always one worth repeating. Michelle says, “Use Facebook ads for testing.” “Love the microsteps,” says Cindy. Emray says, “Trust the process.” Laura says, “Let the market tell me what my best hook is.” And Robert again says, “Split testing quiz hooks with the Facebook ads.” Michelle, maybe a few more, and then we’ll bring things to a close here today.

Michelle Falzon:

Sure thing. Jennifer picked one that I think is one of the all-time great takeaways, “The message from the market, not my mind.” And that is just the essence of the ASK method. Leslie says her biggest takeaway was, “The fear of loss is very powerful.” And that can definitely inform a lot that you do with your quiz. And Samantha says the takeaway is, “It’s really easy to come up with topics to test for the quiz.”

Ryan Levesque:

That’s great. Shauna says, “Eight great tools to play with and cross-reference for quiz, topic, phrasing, and inspiration and insight and research,” which is awesome. Adam says, “The common factor with all quizzes across all industries is it’s all about the quiz taker.” Keep that in mind when you’re coming up with your ideas and your topic. It’s all about the quiz taker. Notice this trend here that it’s not about you. It’s not about your ego. It’s all about the market. This is why we do the testing. We let the market help us decide what quiz we’re going to build. We let the market inform what our copy is going to say. [inaudible 02:28:34] the market inform everything because when you let the message come from your market and not from your mind, that is how you win the game. That is how you win this game of business. online.

Lots of great takeaways. And Salsa, I’ll wrap with this one, says, “My biggest takeaway is that I can succeed with this.” And I love that. And you can succeed with this when you follow the path, when you follow the way, you follow the steps, and take that first step here today. So as we wrap things up and we talk about next steps, what’s coming up next, I want to remind you here that we got the Friday Q&A happening at 10:30 AM US Central Time. So that’s two hours earlier than we ran our session here today. So Fridays are a little bit earlier. We like to wrap the days a little bit early on Fridays because we know some of you take the afternoons and take the evenings and like to wrap your days a bit early. So we do our Friday Q&As a little bit earlier in the day. So that’s what’s coming up next.

Remember to get your homework in. That link again is quizfunnel.com/homework to submit your homework. Remember to get your questions in. That’s quizfunnel.com/ask. And then remember to join us for those of you who are interested at the ASK business coaching session, that’s happening this afternoon to find out more about how that works, and if it might be something that you potentially might be interested in joining as well.

Last but not least, I want to wish you a great rest of your day, a great rest of your evening. See you next time. It’s been a lot of fun here today. This is just the beginning. We’re just scratching the surface. It’s going to be an amazing journey, an amazing adventure here today. And remember that journey of 1,000 miles starts with that very first step. And I invite you to take that next step here today. Use the momentum from this session. Keep going, take that next step, and I look forward to seeing you on the inside. Take care guys, talk soon, and we’ll speak soon. Goodbye.

Hello. Hello. Hello. Welcome to today’s live Q&A call here today. We’ve got a very special call here today. These Q&A calls, if you haven’t already picked up on it, are a little bit more informal, a little bit more casual than our in-the-studio trainings that happen on Tuesdays. And every single week for the first four weeks of this course, one of the things that we’re going to be doing is a Q&A call like this on Friday. Really, it’s an opportunity for us to catch up on some of the questions that we’ve seen come up over the course of the week. It’s an opportunity for us to make sure that the training has landed any themes or patterns that we’ve seen emerge. This is an opportunity for us to cover what those are. And it’s also an opportunity for us to do some important announcements, things that have happened along the way.

So we’re going to kick things off officially in here in just another moment or two, just getting a few things going here on our side of the equation. One thing that I want to make sure is that we are all in the right place. And I believe we have, if I’m not mistaken, a comment thread that we’ve got going on right now inside the Facebook group. And you’ll find that… Team, if you could just help me out inside the Slack. What is the special link that we’re using for the Q&A thread? I want to make sure I’ve got the right link. It is going to look a little something like this, which I’m going to put up on my screen. Bear with me one second.

I’m not in my fancy-shmancy studio here. I’m just doing this in my kitchen right now. Good. All right. I think we’re in the right place. Okay. We do not have a short URL. Instead, what you want to be looking for is inside the Facebook group. Look for a little square that looks like this, Your QUIZ Hook and Q&A. That’s where the conversation is going to be happening, an opportunity for you to jump in, in chats. We are going to get quizfunnel.com/chat redirected very soon, so you will be able to find it. Just give us a few minutes to get that going. But I see Suzanne and Marion and Robert and many of us here in the right place. All right. Very good. I’m going to stop sharing my screen and dive right into it.

All right. So here’s the order of operations here today. We are going to kick things off with some important announcements. We got some important announcements that we want to share, and I’m very excited to introduce too, yet another incredible, amazing member of our team, which we’ll be doing here in just a moment. We’re then going to spend some time going through Q&A, some of the questions that we saw come through. And the way that we do that is we review the pre-submitted Q&A, so this is an opportunity to get questions answered on the pre-submitted Q&A. We don’t do any live Q&A here on this call because we like to review the questions, formulate good answers, do our research in due diligence and all that great stuff. So after each Tuesday training, you have a 48-hour window to submit your questions for these Q&As. Of course, you can post a question at any time inside the Facebook group, and the course advisors are here to help you every single step along the way, so just know that you’ve got that support happening all along.

I’m just getting word that quizfunnel.com/chat is now set. So quizfunnel.com/chat will take you to the Q&A thread that we’ve got inside the, or the chat thread, I should say, inside for this Q&A call. And then, I’m also going to do a homework review. That’s something that we’re doing this week, where I’m going

to take a look at some of the themes and patterns that I saw in the homework and share what some of those observations and learnings are to [inaudible 00:03:45] that. For our Q&A here today, I’m very excited to bring on one of our ASK business coaching senior marketing experts. And so if you are a member of our business coaching program, one of the big benefits you get access to is access to our team of senior marketing experts where you get to get a lot of personalized attention, get your questions answered, and so on and so forth.

And on this Q&A call, I have brought in one of our senior marketing experts who has a tremendous amount of expertise on the topic of building quizzes, and so on and so forth, to be able to hear some wisdom from someone, not just myself, but someone who is right now, inside the trenches and working with our clients all day, every day. All right. So with that being said, let’s begin with some important community news. So community news, what is community news? Well, this is just updates and things happening along the way. And I am very excited to introduce, I think for the first time, for many of you an opportunity to meet our community manager here at The ASK Method Company who manages this QUIZ Funnel Masterclass community. Suzanne, if you are able to say words out loud, are you able to jump in and say hello?

Suzanne:

Yep. Hi, Ryan. I’m here. It’s good to be here. Ryan Levesque:

Now, great to have you here. Now, we got a taste of Michelle’s lovely Australian accent on our kickoff call. I’m not hearing a Texas accent from you either. Can you tell us a little bit about yourself? Where are you from? What part of the world are you in right now?

Suzanne:

Yep. No, definitely not from Texas. I’m from Manchester in England, but at the moment, I live in Wales by the sea, in between the sea and the mountains. So yeah, I’m coming to you from the UK. Yeah, that’s me.

Ryan Levesque:

Very lovely. I love this. Wouldn’t you much rather listen to Suzanne than hear my very loud American voice? It’s just so soothing, I could listen to you all day, Suzanne. So community news, tell us a little bit about what’s happening, what’s going on? Where do we start and what are we going to be covering?

Suzanne:

Yep. So we’ve just got a few things that we want to share with everybody today, just to let them know about things that are coming up at, particularly over the next week, and also just some housekeeping about the Facebook group to make sure that everybody’s able to get the most out of it that they can. So yes, we’ve got a few things to sort through. So the first one, we’ve got some special guests joining us in the Facebook group next week, Ryan. Do you want to tell us more about that?

Ryan Levesque:

Yes. So I teased it a little bit earlier, but one of the big benefits of being part of our inner circle ASK business coaching program is access to our entire team of senior marketing experts. I had a conversation with our director of the coaching program, Stephanie Lakota, and said, “Hey, could we borrow one or two of our senior marketing experts for the next week or so, and bring them inside the QUIZ Funnel Masterclass Community, just to give a little bit of extra support and just to go above and beyond what we’re already doing here?” And I got the green light. And so I’m very excited to say that we’ve got two of our senior marketing experts who are going to be joining us for the next week. And I believe that the first senior marketing expert is Blake Stepan, who’s also going to be on this Q&A call here in just a moment.

And then our second senior marketing expert, who’s going to be joining us, I believe is Peter Lee, if I’m not mistaken.

Suzanne:

That’s right. Yep. Ryan Levesque:

So Peter and Blake, tremendous amount of expertise. They’re going to be coming in for the next week and then that’s it. We only were able to get them for a week. After that, they’ve got to go back and serve our inner circle coaching clients going forward, but they’re going to be here just to add a little bit of extra support. They’re going to be here to answer questions inside the community, and so just another little added benefit for this next week.

Suzanne:

Yeah. That’s brilliant. That’s fantastic. I know that the students will really appreciate having a taste of coaching and what coaching can be like so yeah. Thank you, Ryan. Thank you, Stephanie. That’s amazing. Cool. So the second thing that I wanted to talk about today, we’ve got some extra goodies. Now, I’ve seen some of the comments in posts today asking about a way to help people to find certain things in the different recordings and that people are finding that the recordings in one chunk are just quite

difficult to navigate. So we’ve got some extra goodies that are going up in the online learning area at the moment. So do you want to talk or see those Ryan? Do you want me to talk through those?

Ryan Levesque:

I’ll let you talk through it but what I will do is I want to make sure that you can see my right screen. So right now, you should see announcements. Special guests, we’ve covered that. Extra goodies inside the online learning area. I think what we want to do is we want to take a look at this right here and I’m going to go back [inaudible].

Suzanne:

Yeah, let’s go. Let’s go to the kickoff call replay [inaudible] Ryan Levesque:

So when you go to the QUIZ Funnel Masterclass training, and you click on go to module and you go to getting started and you go to the kickoff call, one of the things that you’re going to notice here is in this video, and I’ll zoom it in so it’s nice and big, is that this video now has a little icon down here that says CC, which stands for closed caption, but what this allows you to do is now this video is entirely searchable. So you can quite literally go in. And if you want to say, “Wait, when was the section where Ryan was talking about how to get access to bucket?” For example, you can type in bucket and you can go through it, you can see, oh, it’s right here. For any questions related to bucket, you click on this right here.

And then what happens is boom, it takes you right to the time stamp inside the video that you can get right to that section. Now, it takes us, Suzanne, a bit of work to make this happen. So we can’t do this instantaneously. Takes us at least a few days, sometimes about a week or so, to get this done but we wanted to add this to the mix to help your experience, to help make your course experience even stronger. So that’s the first thing, but I think there’s a few other things too, that we’ve done, right?

Suzanne:

There are, yep. Captions is the first one, but we want to always make sure that we’re leveling for our students. We want to make sure that their experience is enhanced as much as possible. So another thing that we’re providing is we’re doing timestamps. So you just scroll down a little bit underneath the replay and you’ll see there that the key topic changes in timestamps are all listed there for the whole call. And obviously, we’ll be adding these to the replays as we go through the course. So all of the replays will have the captions, they’ll have the searchability, they’ll have the timestamps, so that again, will help with finding a specific place in the replay. And then if you scroll down a little bit more, Ryan, at the bottom

there, you’ll see an MP3 audio download. Yay for those people who like to pop it into their ears while they’re walking the dog or on transport somewhere.

And then below that, you’ll all also see a downloadable PDF, which is the kickoff call transcript. So you’ll be getting a transcript, you’ll be getting an audio download, you’ll be getting time stamps and you’ll be getting closed captions and searchability. So we’re trying to make sure that we’ve covered everybody’s needs, that the replay [inaudible] is accessible as possible for anybody. And yeah, we’ll be adding… Just have a bit of patience with us. The kickoff call is completely ready, but the other replays, we’re just working our way through those at the moment. So we’ll be adding those things as we go. But yeah, keep checking back into the online learning area and you’ll find them all there.

Ryan Levesque:

Can we get a little love for Suzanne and our course team making this all possible, up leveling things along the way? They’re working really hard, I can tell you, behind the scenes to make this all possible. So send them a little bit of love and appreciation, always trying to do as much as we possibly can here. And just to echo what Suzanne mentioned, it will take our team about a week or so after the training, in order to get all these pieces in place. So a live training happens on Tuesday.

It probably won’t be until the following week that we have all these pieces in place because it does take quite a bit of time for us to not only get this transcribed, review the transcription, make sure that it all is working, timestamp everything. Add the closed captions. It takes a little bit of time to do that. So just keep in mind that timescale, have a bit of patience with it, but just another way to help hopefully up level your experience here inside the masterclass.

Suzanne:

Yeah, that’s right. Ryan Levesque:

So we’ve got the extra goodies inside the online learning area. What is the next announcement that we have here, Suzanne?

Suzanne:

So just the next one is a little bit of housekeeping. We’ve noticed quite a lot of people in the group using the #ASKCourseAdvisor to tag their posts. I think it’s to get attention on their post. What you all need to understand is that the course advisors look at all of the posts, so you don’t need to use that hashtag. When Ryan mentioned it in the call on Tuesday, the hashtag is for the course advisor team to use so that

you know that you’ve had a comment from a course advisor. So it’s purely to identify the team. So you’ll see me put in #ASKCommunityManager, you’ll see the brilliant team that I work with, the course advisors, they’ll be putting #ASKCourseAdvisor. As students, please don’t use that. You don’t need to use that. It won’t get you seen quicker. The course advisors go through every single post. They check all of the comments. We’ve got a timetable of who’s covering the group, when, and all of the time is covered. Even if you’re in my neck of the woods or over in Australia or in America, we’ve got everybody covered so please don’t worry about that. If you do want to use hashtags, a really good way to do that is if you’ve got a topic, if you go to the top of the Facebook group, we won’t show you. If you’re not sure where to find this, go to the kickoff call, but at the top of the Facebook group on the menu, you’ll see topics. If you click on that, it will list anything that’s hashtags. Now, obviously, that ask course advisor will only take you to comments that the course advisors have made.

So you don’t need to worry about that one, but all of the other hashtags will be really useful. So if you put #hook, or #nugget is a really great one, and you can click on #nugget and it’ll take you into all the posts and comments in the group that I’ve got that hashtag on them. So that’s a brilliant way to use hashtags. Don’t use the ASK course advisor one because it won’t get you seen any quicker. The course advisors will work through every single post as we go through the day.

Ryan Levesque:

Right. If you use the ask course advisor hashtag, it means that you’ve just volunteered. You’re working for the ASK Method company, and everyone is going to be asking you questions and you’re going to be working for free. So you’re going to be my next best friend.

Suzanne:

That’s right. Ryan Levesque:

But unless you’re volunteering and saying, ” I’m going to be here on duty, answering all these questions”, don’t use it because it is, again, reserved just for members of our team to indicate that when they are responding, you know “Ah, this is someone on the ASK Method company team who is giving their response” as opposed to one of your peers, one of your fellow students.

Suzanne: Yeah.

Cool. Anything else, Suzanne? Suzanne:

Brilliant. So just on the back of that, because we’ve noticed so many people posting and commenting, do you have a guess, Ryan, of how many group conversations there have been in the first week of the program?

Ryan Levesque:

Oh, man. It would be hard for me to guess. I think it’s been a lot, just based on the engagement that I’m seeing. I’m seeing awesome engagement. You got to tell us, what’s the number?

Suzanne:

Yeah. Well, it blew me away, honestly, that we’ve had so far 10,355 group conversations in the Facebook group. So far, in the last week or so, that’s just mind blowing. It’s such an engaged group, it’s so lovely. I get up in the morning when you, in America, have all gone to bed, or mostly, and I get up and there’s posts everywhere and comments everywhere. And it really shows because that level of engagement is just incredible and it just shows how much work you guys, the students, are putting in. And we’re really excited and really happy to have you in the group doing that. So please keep going. Obviously, it will be nice to increase that over the next week. We’ll see maybe next week where we’re up to, but yeah, that’s just incredible.

Ryan Levesque:

Love it. Love seeing the engagement. And there have been some great wins, too. I mean, there have been lots of wins that I’ve been seeing. Maybe talk about some of those wins and what we’re seeing here.

Suzanne:

Yeah. So we’ve been noticing things coming up in the group. We’ve noticed lots of people posting their homework done hashtag, which is really exciting, brilliant to see. It’s not a problem if you’re not able to get to that point by the time of the Q&A call, it’s the motion brings clarity is the really important thing, but we do want to reward some of that level of high level of engagement. So we’ve got two awards to give up this week. So we’ve got some virtual medals. I can’t send them in the post, but we’ve got some virtual medals and maybe, I did hear a rumor about a little bit of merch, Ryan?

We might have a little bit of kick ASK swag that we might be giving away. Suzanne:

That’s amazing. Ryan Levesque:

What’s our first award here? Suzanne:

So our first award is the Trailblazer Award because actually, what we want to do is we want to reward people, students who are leading the way and getting things done. And we’re going to be watching out for trailblazer students throughout the course of the program. So our first award today goes to the incredible Carolyn Glenn who got her homework done post up within hours of the call finishing on Tuesday. It was just incredible. So she put up a screenshot as well and it’s been really lovely to see her come back and post her results as well in the group. So Carolyn, you’re an absolute trailblazer. We’re really proud to have you in the group. So yeah, we’ll get in touch with you about the possible merch that might be coming your way. And we have a second award today, Ryan, as well, because we think it’s really important to recognize students that are really helpful. So students that are going above and beyond rather than just posting about their own stuff, which is equally fine.

You don’t have to post on other people’s things, but we really noticed somebody working the group incredibly this last week. So we thought it was important to emphasize the power of community and award Dexx Williams with the Most Helpful Award this week. Dexx is amazing. Dexx is seriously working the group, and these comments are literally like a tiny percentage of the comments that we’ve noticed him making. So Dexx, we appreciate you. We’re thankful for your support in the group. I know that other students are finding your support helpful as well, just doing a really good job at redirecting people back to training where it’s relevant and helping people with little tweaks to questions and, excuse me, and where they’re not sure about little tech things. So yeah, we really appreciate Dexx and we just wanted to honor that. So again, Dexx will be getting in touch with you about a little bit of merch that may coming your way.

Ryan Levesque:

You can tell we are big fans of wearing our kick ASK and build it gear and team ASK gear and all that good stuff, and we would love to send something your way. So Carolyn and Dexx, here’s what you need to do. Send an email to contact@askmethod.com and say, “Hey, I’m the Trailblazer Award winner of the week” or “Hey, I’m the Most Helpful Award winner of the week.” Send us your T-shirt size, send us your address

and we’ll get some kick ASK swag headed your way so you can wear the kick ASK swag with some pride. Cool.

Suzanne:

Brilliant. That’s great. Ryan Levesque:

Anything else, Suzanne, before we start diving into our Q&A questions? Suzanne:

No, that’s it. I can’t wait for the questions now, so yeah. I’ll leave you to it, Ryan. Thank you. Ryan Levesque:

Awesome. Thank you. So let’s give it up for Suzanne, taking time here to be with us and share all those exciting announcements and awards. Thank you so much, Suzanne. You got a lot of love inside the comment thread right here. All right. So speaking of Q&A, if you just bear with me one second, I’m going to tidy up my screen a little bit. We’ve got a ton of great questions that I’m very excited to dive into and talk about here today. I’m going into my notes right here to pull this up, make sure I’ve got everything right here. Lots of love from Crystal and Pepper and Genesis and Deanne, congratulating our guests and our winners. Yes, Sonia. Congratulations. Yes. Very awesome, indeed. All right, so here is how we’re going to be doing our Q&A. So the way that we do things is once the Q&A thread closes at 3:30 on Thursday, which is yesterday if you’re watching this live right now, 3:30 on Thursday, we get together as a team and we review all the questions.

We identify the different patterns because oftentimes, what we see is similar questions are asked by different people, even though they’re asked in a slightly different way, we combine and consolidate to try to cover the most frequently asked questions, the things that have come up more than once, the things that maybe people have liked a whole bunch of times inside the Q&A thread, which helps us curate the questions that will be as helpful to as many people as possible, organize them and then cover them one by one. And to go through these questions, we are going to be doing something where I am going to be covering some of them. And like I mentioned, we’ve brought in one of our incredible, amazing ASK Method business coaching and marketing experts who just popped on screen here today. The one, the only, Mr. Blake Stepan. Blake, can you say words out loud my friend? How you doing?

Blake Stepan:

Yes, I can. And my accent may come out as a Texas accent, although I don’t live in Texas anymore. I’m in Portland, Oregon, but I don’t have a fancy Wales accent like Suzanne may have, but-

Ryan Levesque:

It’s all good. We can’t be all as posh as Suzanne and Michelle. We just do our best here. Right? We just do our best. So here’s what’s going to happen guys. We’re going to go and cover some questions and Blake and I are going to go back and forth. I’m going to cover one, Blake’s going to cover one. And like I said, we try to consolidate similar questions together. So you’re not necessarily going to hear every single question answered one by one because we would be here for the next 15 hours. Instead, you’ll see us paraphrase questions, consolidate them. We might mention the names of the people who ask similar questions at a given time. And like I said, we try to cover questions that are going to be as helpful to as many people as possible in a way that will be as relevant to as many people as possible.

So a couple notes before I dive right in, and then Blake, what I might invite you to do, I’ll cover these notes, kick it off, and then I’ll throw it over to you for your first question. So a couple things. So again, we’re covering the biggest themes, similar questions. The questions that we’re focusing on are the ones related to lesson one, your hook. Some of the questions that I saw asked inside this Q&A thread, and this, if you’re watching this right now, may be you, are questions that we are going to be covering inside the training later on in the course. And if you don’t get an answer to your question, it’s not because we’re ignoring you, it’s just that we know we’re going to be covering it next week or the week after that. So it’s perfectly fine to be thinking ahead. We’ll cover those elements.

A few of you ask questions that are already covered in the training. So there are things that are covered. And I did notice a few of you say, “Hey, I haven’t watched the bonus training yet, but I have a question.” Well, out of respect to everyone here, what I’m going to invite you to do is watch the training because the questions are often covered there instead of wasting everybody else’s time covering something that’s covered inside the training. And then I’ll give you one general comment that I saw quite a bit. And Blake, I know you can speak to this, for sure, is that for the Facebook ad process, right? The recommended way for determining your hook with the split test technique, Facebook is constantly rolling out different versions of the interface, different looks, different feels, and they do it on an experimental basis. Meaning, sometimes, Blake and I could log in right now to each of our ad accounts and we could see wildly different interfaces right now.

It’s not because training is out of date or it’s old or anything like that, it’s quite literally that Facebook is split testing, just like we’re telling you to do, split testing different interfaces. So you could log in and see something that’s unique to you and you could be like the only person inside the entire masterclass that sees like that. So don’t feel like if your interface looks a little bit different, that you’re necessarily doing things wrong. It could just be that you have a different version of the interface. So the buttons may be in different places, the links may be in different places, the check boxes might be in different place, might

look a little bit different, just bear that in mind and just keep that in mind as you’re going through the process. So with that being said, Blake, I’m going to toss it to you. What’s our first question of the day? Where are we going to start?

Blake Stepan:

So this first question here is from Robert Baldwin. And I know I’ve seen a few people have similar questions, like where do they start? How do I target the right market? So that I’ll read this question here in a second, but I know we have a bunch. So if you’re just struggling, like where do I start? Who do I target? I have a couple options for offers and I’m not sure which one to pick. Just listen up to this question really quick. So Robert’s question is “I can’t decide which market to go after first and test hooks for. I could go after A, adults who want to learn piano, who maybe had lessons when they were kids, or B, parents who want their kids to learn piano. A would be easier to work with. I’d be talking directly to the person who would take action, but there’s a larger audience for B because it’s mostly kids learning piano. Either would benefit from my course, although my course is for kids in a roundabout way, but it would actually be their parents taking it if I went after the parents.

So the answer I have for you, and if you’re still trying to decide who do you go after with your QUIZ Hook as well, is start with the fastest path to cash. This is what we help a lot of our coaching students with in the coaching program. I can’t even tell you how many times I use that same phrase, start with the fastest path to cash. And when you think about it that way, you’ll start to realize there actually is, one of these options is probably the lowest hanging fruit. And maybe I should start with that option, get that up and running, get it working because it is the lowest hanging fruit.

And then go to the one that’s a little iffy. I’m not sure about I want to test it. So get one up and running fully, start making some money, get it going. And then you can shift to the next one, but start with the fastest path to cash. And from what I’m reading between the lines for you, Robert, the fastest path to cash seems like it might be going after what you already focus on, which is teaching kids, but that’s still something for you to consider as well. Maybe the fastest path to cash is focusing on the adults who want to learn piano as well.

Ryan Levesque:

And that’s a good, just a rule of thumb. It’s worth writing down. It’s a nugget. Remember, we always like to jot down these nuggets. Ask yourself the question, what is the fastest path to cash? It’s going to serve you in all the decisions that you’re making around which QUIZ should I create first? What product should I sell first? Should I do this? Should I do that? Ask yourself constantly, what’s the fastest path to cash? And the reason for that is you can reinvest the money that you make from your first project into the next project. Just remember that your first QUIZ is not going to be your last QUIZ. So when you’re trying to decide what decision to what path to go down, use that fast path to cash as your decision making

framework to guide all the little micro decisions that you’re going to be making throughout the course of this program.

Great. I love it. So I’ll cover one that is a question that was asked by Amadou [inaudible], Kristen Carter, and a whole number of you here, which is really around questions related to the timeline for getting your homework done. When should you be getting stuff done by, thinking about the purpose of the homework submission process and so on and so forth. So first things first, the main reason why we do homework submissions is because we all work well to a deadline. And knowing that you’ve got a deadline to get your homework in gives you that extra added motivation to turn it in. So you don’t let life get in the way and say, “Oh, I’ll just do it tomorrow” or “I’ll do it next week” or whatever. At the same time, this deadline is for you. It’s accountability to help you move forward.

And look, if you’ve got something going on in your life right now, you be the judge. If you’ve got something going on in your life right now, and you feel like that time pressure doesn’t serve you, you do you. This is your race to run. Remember, the name of the game is to stay in the game until you win the game. This is your race to run. That being said, I just know, as someone who invests heavily in coaching in all aspects of my life, when I have a trainer waiting for me at the gym, I will show up to do my workout because the trainer is there waiting, knowing that I’ve got a deadline to be there, knowing that I need to start in time, knowing that I would much rather sleep in and get an extra hour of sleep.

But when I know my trainer is waiting for me at 7:00 in the morning, I’m going to get up, I’m going to get in the car and I’m going to get to the gym. So think about it like that. Now, in terms of submitting your homework, you can submit it any language. Don’t feel like you only have to do this in English. Again, because this is for you, you can submit it in any language. Now, as far as the second part of this week’s homework, getting your Facebook ad test, in terms of when do you want to get it going? You don’t have to wait for permission. One of the expressions that we have inside our business coaching program is you don’t have to wait for the Pope’s blessing to move forward. And by Pope, I’m talking about Blake’s blessing, Peter’s blessing, my blessing. You don’t have to wait for anybody’s blessing to move forward.

You just keep moving forward. Don’t let us slow you down. It’s not like school where you have to raise your hand and say, “Teacher, may I use the bathroom please?” You’re an adult. You’re the CEO of your business, you just keep forging ahead. You do not need to wait for anybody to say, “Yes, you may proceed now.” So just keep moving forward. We’ve seen some examples here. Some of you have already gotten the homework all the way done. Don’t let us slow you down. That said, when you’re thinking how long is it going to take to get the results? Blake, would you agree that generally, it takes a few days to get the QUIZ Hook results? You got to run your traffic typically for a few days, in some cases, maybe a week or so, to get enough data?

Blake Stepan:

Absolutely. Yeah. At least a few days to get your results. Ryan Levesque:

Yeah. So just keep that in mind. Right? And so the fast you get things turned on, the fast you get an answer. It comes down to that. And I saw one of you asked, “Do I wait until after the 4th of July to get things started?” No, there’s no reason to wait. You could turn on your ads now, today, and just get it running over 4th of July. And I’ll say it again, remind yourself that there’s no such thing as being behind, just a concept that does not exist. You’re learning a process that you can repeat. Just repeat that to yourself. You’re learning a process that you’ll be able to repeat. So when you create your second QUIZ, your third QUIZ, your fourth QUIZ, you’re learning this process right now that we’re going through, that we’re taking you through…and it’s better to actually do the work as opposed to just theoretically learn the process like, “Oh, I understand what I would do if I was doing this.” It’s better to even start with a practice quiz, so you’re actually doing it for real. But, remind yourself you’re learning a process that you’ll have for the rest of your life. So, keep that in mind. Cool. That kind of covers a whole host of questions that I saw around homework submission and mindset and thinking about things from a whole number of us. Blake, what’s the next question that you’ve got on your list?

Blake Stepan:

Yeah, so it’s similar-ish, and I will just say one of the things that I love about this program is that we dive right into ads. We hit the ground running. This is going to serve you in so many ways throughout the program, versus kind of waiting a couple weeks to really kind of get into the tools and click around. If we did that, then a lot of people would kind of tune out by then, but we hit the ground running so that the rest of the course is a breeze and it’s easy. You kind of know what to do. So, I really, really love that about this program. The next question we have is from Carolyn Glen, and she’s asking about a metric cutoff for running these ads. She saw in the training that something about seven days, but also 30 conversions. And so, I do just want to clear that up for a second.

I believe what we recommend inside if I’m getting it correct, and I may not be 100% correct but I’m right there, is $10 a day for seven days per ad set, and you have four different ad sets that you’re running. So, that’s roughly $40 a day that you’re actually running on your ads for seven days. And I do recommend at least running it a few days. The 30 conversions would be 30 conversions per ad set. And what that’s going to do is get you statistical significance. We have a statistical significance calculator inside of the training portal that you can pull up and you can actually plug in your stats. And what you want is to have at least 30 conversions per ad set so that you know you have enough data to give you statistical significance so that you know which of your hooks is going to be the right one to go with.

It’s going to give you the statistically significant results that tell you, “I can move forward with this one because I know that this one is the winner.” So if you hit those 30 conversions on each ad set in two,

three days, then you can cut it off. That’s fine. It’s up to you. You can keep it running for seven days. If not, then just keep it running until you get there, and at least run them for seven days is my recommendation.

Ryan Levesque:

Yeah, and then the good thing is, just to give you a bit of a preview into some of the work that we’re doing next week, we are going to be cont-, having this track happening sort of in parallel while we’re doing the work that kicks off next week is fine. It’s totally okay, and you’re going to see the reason why when we get into next week’s training. So, it’s kind of like if you’ve ever done any cooking, like if you cook a Thanksgiving meal or a big family meal, sometimes you’ve got multiple dishes that are going at the same time. You put the dish in the oven and it starts doing the cooking and then you work on the next thing. This is kind of what we’re doing here.

We’re putting the split test in the oven. We got to let it cook for a few days in order for it to come through, but then we’re just going to move on to the next task in the kitchen. So, it’s okay to have it running in the background. It’s not like it’s a task that happens in a serial fashion. In other words, we have to wait for the answers before we can move forward. We’re going to continue moving forward on some of the other stuff. The turkey’s baking in the oven or roasting in the oven, we’re going to start working on the mashed potatoes while it’s cooking.

Blake Stepan:

I love that. I love that analogy, Ryan. Ryan Levesque:

Keep that all in mind. It’s making me hungry. I gotta stop. Blake Stepan:

Yeah, right. Ryan Levesque:

This is what I’ve learned. Anything else you want to add to that before I get to the next sort of basket of questions?

Blake Stepan:

No, I think you can move forward. Ryan Levesque:

Cool. The next kind of group of questions that we saw were really revolving around sensitive categories, sensitive markets on Facebook. And we see this often, right? All different types of markets have different sensitivities, things that you can and can’t say and really how to approach this. Alan Meisner, Lisa Wood, Lexile Gonzalez, Juliana Nahas, and a whole bunch of you had questions around this. So if you’re in a market, whether it’s real estate or weight loss or any of these markets, oftentimes you might be in one of these sensitive markets that will put you under more scrutiny. And Blake, I’d love your take on this as well. It’s not to say that you can’t make these markets work, but oftentimes to get your ads approved, it might take multiple submissions.

You might need to make a few tweaks to the copy. You may require manual reviews in order for it to happen. Sometimes, it’s a matter of tweaking a word or two to get you approved. For example, one of the things that we teach in the business coaching program is you might not be able to say, “Do you suffer from back pain?” But, what you can say is “Let me tell you a story. Last week, I injured my back and I was suffering from back pain. And the thing that I ran into was,” blah, blah, blah, blah, blah. You’re going from asking for this personally identifiable information “Do you suffer from back pain? Do you want to lose weight,” to “Let me tell you my personal story,” which then attracts people who resonate with that story. That’s one tactic, one technique.

I’ll show a few examples of kind of things that you might need to tweak or change, but just on sensitive, before I go to there, Blake, anything spontaneously that you feel like you want to share or add on some of these sensitive categories? Because, we have clients in our business coaching program all day every day who are operating in these sensitive spaces, and I know this question comes up a lot and you’re on the front lines of that. Anything that you’d like to add or share?

Blake Stepan:

Yeah, I think, at a high level, just kind of generally when you’re thinking about it, if it’s something that’s going to impact someone’s experience on Facebook, then that might be something that you kind of shift from. So if it’s like, “Are you suffering from back pain,” that’s just going to remind me how much pain I’m in, versus hearing a story of someone recovering from back pain. That’s more inspirational. So, anytime it’s going to impact their experience, that’s what you want. If in a negative way, that’s what you want to try to avoid. And anytime you have something that comes across as knowing too much information, like how did you know that I’m suffering from back pain, that’s something else that you would like to avoid. Those are the things that Facebook really wants to shift away from.

Ryan Levesque:

Yeah. There are a few tactics that I’m going to share with you. I’m going to give you three tactics right now if you’re in one of these sensitive categories, these sensitive product categories, how you succeed with a quiz, and you’re going to see why a quiz specifically will allow you to be successful, where other approaches will not work. First thing that you can do is change the hook, change the hook to be compliant. For example, you might not be able to say, “Quiz: What’s causing your back pain? Take the quiz to find out now.” That may be something that Facebook decides they don’t like it. And by the way, just so you know, the rules are always changing. So, I can’t say with certainty that will be approved or disapproved right here right now at this very moment in time. They’re constantly opening and closing what they allow.

They’re being a little bit more generous, and then a little bit tighter. And there’s so many factors at play. It depends on how much scrutiny they’re under. If Zuckerberg is in deposition and presenting in front of the United States Congress, they’re very, very tight. But when Facebook needs more advertising dollars because they’re struggling to get advertisers, well, they may loosen them out a little bit somehow magically. So, it’s a constant moving target that you just always need to stay on top of. That’s just life. It’s like saying, “Why can’t the weather be the same every single day?” Sometimes, there are rainy days. Sometimes, they’re hot days. Sometimes, they’re cold days. Sometimes, there are very dry days. It’s just a thing. You just deal with it. Right? And so, this is kind of the reality of it.

You might not be able to say, “What’s causing your back pain,” but you might be able to say, “Take this lower back assessment.” You’re not suggesting that the person has back pain, but you’re just putting it out there. Or, another technique that you can use is you can use your quiz to do the sorting and use the quiz to ask the question that you really want to ask. For example, I know someone here wants to know if a child has been diagnosed with a specific learning condition or learning challenge, a diagnosable medical condition. Well, you might not be able to ask for that in the ad, but what you can do is have a quiz, “Quiz: What learning style is right for your child?” Totally okay. And then, in question number one of the quiz, you ask, “Question number one, has your child been diagnosed with autism or ADHD?”

Now, you can’t do that in the ad because Facebook won’t allow it, but you can do it in the quiz. And then, you use the quiz to sift and sort people. And you might only serve people that have children with ADHD or autism. You can’t do the targeting of that in the ad but you can do it in the quiz. That’s another technique that you can do. Another thing that you can do is sometimes you can’t address the topic straight away inside the quiz itself. You might not be able to have like a weight loss killer. Weight loss is one of these words, it’s just like a naughty word on some of these networks. Right? But, you might be able to have a quiz, “Quiz: how healthy is your body? Take the quiz to find out now?” And then, your first question is, ” Question number one, let’s talk about your weight,” right out of the gate. You’re using the quiz to sift and sort people. That’s technique number one, is change your hook to be compliant.

Technique number two is sometimes you just need to change the traffic source. There are many traffic sources out there and we covered a whole bunch of the sort of unofficial ways to test your hook. There

are other traffic sources. You can use email. You can reach out to people in person. You can reach out to people over Messenger. There’s a lot of different ways that you can reach out. What I would encourage you to think about though and one of the reasons why we do this hook test is if you are looking to create a quiz, “What’s your weight loss type,” and you can’t get that hook approved on Facebook and your plan going forward is to use Facebook advertising to drive traffic to your business, well, it’s not going to work. That’s why we test the hook up front so you know, “Oh, maybe I need to do something that’s a little bit more generic. Maybe I need to have a ‘How healthy is your body quiz,’ and then sift and sort people in the quiz itself.”

So, technique number two is change the traffic source. And then, the final technique, technique number three is to change your niche. For some of you, you make your lives so incredibly difficult because you’ve chosen to do something that you can’t advertise anywhere. You just can’t do it. And if you find yourself in that situation that, “I’ve tried every traffic source online. I’ve tried YouTube. I’ve tried Facebook. I’ve tried LinkedIn. I’ve tried Instagram. I’ve tried Google. I’ve tried Pinterest. I’ve tried all these places, and nobody lets me talk about what it is that I’m selling,” well, at some point, you need to just have a conversation with yourself and ask yourself, “Do you need to pivot? Do you need to make a shift?” And that is a bigger, more strategic conversation.

Again, you could bang your head against the wall for the next five years. It has nothing to do with the quiz funnel, has nothing to do what you’re learning about here inside this course. It’s just a fact of life. It’s sort of like, we use our weather analogy again. It’s like at some point, if you’re living in, I don’t know, the Arctic circle and you’re saying, “Man, it’s cold all the time. When is it going to be warm?” Well, sometime at some point you may need to move to Texas because it just ain’t going to get any hotter than it is up north. So, sometimes you need to say, “All right, I’m going to make a shift. I’m going to change my niche.” So, those are the three things. Change number one, make your hook to be compliant. Change number two, change your traffic source. Change number three is change the niche. Those are the three moves and then all the subtactics that I mentioned when it comes to getting a sensitive topic to work online. Blake, what’s your next question?

Blake Stepan:

Yeah. And one more thing to add to that. I know you mentioned a subtopic of getting a manual review. The best way that I’ve found to do that is go to Facebook Messenger when you’re on your desktop and search ‘Facebook business support.’ That will give you Facebook business support, and then you can just ask your question right there and chat with them. And a lot of times you’ll get someone to respond within 15 minutes or so. Sometimes, it’s hit or miss whether or not they respond but it’s a good place to start, and ask for a manual review directly in that chat.

Ryan Levesque:

Great. Great. Blake Stepan:

All right.

Ryan Levesque:

Love it. Good. Blake Stepan:

The next question we have here is from Gary Broad, and Gary is asking about narrow or wide focus for his quiz hook. “Should I focus narrow?” A narrow example that he has, he gave four for each. I’ll just kind of give one because they’re pretty similar. A narrow example that he has is “What animal fits your home decor style?” And a wide focus is “What’s your African animal type?” And I will say here, narrow focus is better. If you’re trying to speak to everyone, you’re actually speaking to no one. Anytime you can get closer to understanding and showing them, showing your market that you understand their pain, what they’re going through, what their challenge is, they will respond so much better. So, the more narrow you can get to speak directly to what they’re going through, the better it will be.

So for you, it’s hard to tell just kind of on the high level like what your focus is but maybe home decor might be kind of your area of focus and having that in your hook is going to go a long way, versus just kind of the general broad “What’s your African animal type?” That’s too broad. You’re going to bring in some people but it’s not going to be the right people, and you’re going to bang your head against the wall trying to get some sales on your offers because you’re bringing in the wrong audience. So, “Which animal fits your home decor style,” I think that narrow focus fits a lot better with the marketing.

Ryan Levesque:

Yeah, absolutely. And I saw a similar question from Carol Mills along the same lines and then I’ll touch on this one right now. It’s really similar idea of “How specific should I make my quiz?” And in Carol’s case, selling Christian romance novels. Her question is “Should I make my quiz be like, ‘What book are you reading right now,'” which is very, very broad. What Christian books are you reading right now? What Christian novels are you reading right now? What Christian romance novels are you reading right now? And what I will say is, to echo everything you just said, Blake, is that your quiz needs to connect to the offer you’re selling. And the more steps you need someone to take to go from your quiz to your offer, the more likely they’re going to drop off, the more likely they’re going to say, “Oh, this isn’t for me.” And to echo exactly what Blake just said, you will be frustrated with the number of unqualified leads that you’re going to have. You’re just going to have a lot of people signing up and you’re saying, “Nobody’s buying on

the back of my quiz,” while your quiz has nothing to do with what it is that you’re selling. So, it would make sense. Because, look, I could create a quiz today that I could get a million people to take. “What does your hairstyle say about your personality?” I could get a million people to take that quiz probably in a week, but how many of those people are likely to be buyers of my products? Probably next to none of them.

And so, it creates this very frustrating experience where I got a million people to take my quiz and not a single one bopped. And so, everything I’ve said holds true. All of that said, sometimes, your quiz can do some of the sorting for you. If you’re in a super, super, super, super, super, super narrow niche, very narrow, narrowly targeted space, sometimes, you can pitch the quiz almost like one level higher than what your product or service is, and then use the quiz to ask questions that sort people. And so, you find out, okay, maybe 50% of people who take the quiz are ultimately a potential lead for you. The other 50% just not a fit.

And a pro tip is when you start accumulating these leads to your quiz, if you’ve got a high volume of people taking your quiz that just aren’t a fit for what it is that you sell, like they’re just never going to become a customer, this is where you can form a strategic partnership with somebody else and say, “Hey, I’ve got this quiz…” And for example, if you help people with maybe non-fiction books but you don’t help people with fiction books, “I’ve got this quiz and I got half the people are telling me that they’re interested in fiction. I don’t do fiction. You do fiction? Can we work out a deal where I can just sell you these leads for, I don’t know, 50 cents each or whatever?” It helps defray your cost of advertising. Or, you can do an affiliate deal where anybody who buys that person’s product on the back of your quiz, you get a commission on it. There’re all sorts of different ways that you can structure things so it’s a win-win across the board. So, just things to be thinking about when you’re looking at the specificity of your quiz, your market. Blake, where do we go next?

Blake Stepan:

Yeah. So, similar, similar question. I have Elizabeth L. She says, “I’m a wire and bead artist and metalsmith extraordinaire but I don’t make any money with it. I have a website but I don’t know how to build my email list online or do marketing and sales. To what extent will quiz funnels work for handmade, one of a kind jewelry?” This is one of those things where you’re in a fairly tight niche, very fairly tight. What I would do is some work to understand your market a little bit better. So, maybe there’s a specific type of jewelry that you make a lot. Let’s just say, for example, it’s wedding rings. That lends you to “What type of wedding ring is right for your spouse,” that leads you to a quiz that can lead into some of your actual expertise, your wire and metalsmith extraordinaire expertise, that can help you actually create jewelry for the right people.

But if that doesn’t work too, you could also, maybe you work with a different type of jewelry. You could also take it one step higher and do something like, I’m not sure if this is the right thing, but “What’s your

medieval fashion type,” so you can get a sense of this person’s fashion style and then kind of recommend your jewelry on the back end. I’m not sure if you do medieval fashion, but that’s just an example of ways to kind of bring people in. But, I would do some work to understand who are the right people. If you already have some customers, then leverage some of your customers to help you understand who are the right people that are going to take my quiz that are also going to buy my jewelry on the back end.

Ryan Levesque:

Yeah, absolutely. No, that’s good. I want to cover question that I saw quite a few questions around and it’s around this area of the deep dive survey, the SMIQ, single most important question, and questions around the deep dive survey that you’re putting in on the back of your quiz. So, a couple things real quick. We’ll set some definitions and I’d love to invite someone here inside the training who’s watching this right now. Maybe you could just post a comment to help some of our newer students who are new to some of this vocabulary. DDS stands for deep dive survey. A deep dive survey is different from a quiz. A deep dive survey is a technique that you can use to get open-ended feedback from your market, where you invite them to fill in open-ended questions.

SMIQ stands for single most important question. If there’s one question that you’re going to ask inside your deep dive survey or DDS, it’s the SMIQ, which is “When it comes to X, what’s your biggest challenge that you’re struggling with right now? Please be as detailed and specific as possible.” X is the thing that you help people with. That’s sort of big picture, big level concept. I know there are questions around this, from Danny Wilson, Elizabeth Strugatz, Sandy McLam, Carolyn Glenn, Alan Meisner, Luca Radici, Eve Umbaca, and a number of other questions around this that I want to cover right now. First question is if you’re putting a deep dive survey on the back of your quiz, what happens if nobody fills out the survey? Is that an alarm? Is that a red light? Is that something you should be concerned about?

And what I’ll tell you right here right now is do not worry about it at all. Do not expect that anybody is going to be filling out your deep dive survey on this quiz hook test. If you get people who fill it out, think about it as sort of a bonus. It’s like if you, gosh, if you buy a used piece of furniture and then you pull the cushions off the couch and then someone left some change in the couch, you’re like, “Ah, it’s great. It’s extra change. It’s not why I bought this couch but I’ll take it.” Think about it like that. It’s an extra, nice to have, not required. And if people don’t fill it out, it shouldn’t be something that concerns you at all.

Now, another question I saw some of you asked is “Should you be asking in this deep dive survey more than your SMIQ, more than just that one question?” The answer is no. And the reason for that is, again, you’re not going to get a whole bunch of people who are going to be filling it out. The purpose of the deep dive survey, the reason why we have it on the back of our quiz test is because we got to send people somewhere. So if we’re going to send them somewhere, we might as well get feedback when we can. Make sense? We might as well send them to something. So, that’s why we do that.

For those of you who want to do a deeper dive research into your market, you can do a market research, focused deep dive survey to your list, but that’s something separate. It’s totally separate. Don’t try to say, “Oh, I’ve got this brilliant idea. I’m going to test my quiz hook. And then, I’m going to do a deep dive survey on the back of it. And then on the back of my deep dive survey, I’m going to sell my product, and then I’m going to put my pixels on so I can start building my audiences. And look how brilliant I am trying to layer all these things on top of one another.” No, forget about it. That’s just a terrible idea, right? That’s a terrible idea. Don’t do it. You’re trying to do too much. You’re over complicating things.

In our business coaching program, we talk about over complication as being the black ooze, the black ooze of complexity. So, I just want you to a moment imagine anytime you find yourself trying to over complicate things, it’s like this black ooze that is just taking over, this symbiote that’s just trying to get into your home. Think about if you live in a castle, the black ooze is trying to climb the castle walls and get through all the cracks. And you’ve got to fend off that black ooze of complexity. You’ve got to say, “Stay away. You shall not pass,” in the Gandalf language, right? We’ve got to get that black ooze out of the equation. It’s black ooze of complexity. Do not over-complicate things. All right.

One or two points on the SMIQ points that was all related to this. Some of you asked, “Can you re-target people who fill out your quiz hook?” You build like a remarketing audience. And what I will say to that is in order to have a remarketing audience on Facebook, you need to have, number one, a minimum audience size of at least a hundred people. Oftentimes, a much larger audience, closer to like a thousand people. So, do not worry about trying to build a remarketing audience on the back of this. It’s not the right thing. It’s not now. It’s a good thought, you’re thinking in the right direction, but it’s not worth doing right now. It’s just too much work for the amount of the… The juice is not worth the squeeze. I’ll say it like that.

One last thing. And I want to cover this because it was a point that I saw a few people were confused about. And it’s this idea… If I’m sending people to different quiz hooks, why do I need different versions of my survey on the back of it? Why do I need four different versions of my survey? Why am I not just like copying and pasting the same one four times? Well, it depends on your quiz, the hooks that you’re testing, because I’ll say it like this. If you’re testing four different quiz hooks, let’s say you’ve got a quiz hook that’s “What’s your sleep score? Take the quiz to find out now.” “What’s your stress score? Take the quiz.” “What’s your energy score? Take the quiz.” “What’s your mobility score?”

You’ve got four different quiz ideas that you’re trying to test. Sleep, stress, energy, and mobility. Well, when you send them to the deep dive survey on the back of this test with that SMIQ, when it comes to X, what’s your biggest challenge, well, if someone clicked on an ad that says, ” What’s your sleep score,” the survey needs to say, “When it comes to sleep, what’s your biggest challenge?” If they go to the stress test, the stress score, it needs to say, “When it comes to eliminating stress in your life,” or some version of that, “What’s your biggest challenge?” If the third one is energy, your quiz question, your survey

question, excuse me, needs to say, “When it comes to having more energy, what’s your biggest challenge?” So you see, we’ve got to match the survey to the quiz hook.

Now, conversely, if your test that you’re doing is all about sleep, maybe you’ve got four quiz ideas. One is “What’s your sleep type?” “What’s your sleep profile?” “What’s your sleep score?” “What’s your sleep killer?” It’s all about sleep. Well, in that scenario, the survey that you send to people on the back end is all going to be “When it comes to getting better sleep, what’s your challenge?” Every single one is going to be about sleep. So, it depends on what scenario you are in. If you’re testing different topics for your quiz, you need to have different versions of your survey. If you’re testing the same topic but just rephrasing the framework, killer, type, profile, score, you can go to the same survey on the back end. Does that make sense? I want to make sure that’s very, very clear because I saw three or four people with very similar questions. Does that make sense? Let me know inside the comments. Say, “Yeah, Ryan. Got it. That makes sense.”

And if it doesn’t make sense, I’d encourage you to rewatch the original training and then rewatch this section of the Q and A so you can really consolidate your learning on this one point right here. Good, I got a lot of folks saying, “Yes. This makes perfect sense.” Good, beautiful. All right, Blake, where we go next?

Blake Stepan:

All right. This next question is from James Grace, and he’s also has questions regarding his topic. James is asking, “I have multiple roots to go down to create a quiz, but my two options right now are, should my topic be around a perception specialist, or should it be around quit smoking,” which is the program that he’s running. Perception specialist is his title, and quit smoking is the program that he’s running. An example of his perception specialist quiz hook would be “Is a perception specialist right for you?” An example of quit smoking would be “How ready are you to quit smoking?” My thought just high level on this question, this is for anyone that’s maybe thinking, “Maybe I should use my title as kind of the topic for my quiz hook because I’ve seen some of those inside of the group,” is you want your quiz hook to focus on their problems and them. You want to get inside of their head.

You want to enter the conversation that they’re already having in their own head about their problems. So if they’re aware that a perception specialist is out there, then maybe that’s right. I don’t know necessarily what a perception specialist is so I’m not sure I would take that quiz, although I don’t smoke so I don’t know. I do think that quitting smoking hits the problem and hits the market where you want to hit them. So, “How ready are you to quit smoking,” I think is good. If you’re thinking like, “Maybe I should use my title, maybe this can help,” and this is just kind of the way I think about it, so if I’m running an ad to a quiz hook that is “Is a marketing expert right for you,” I don’t think that would perform as well as “What type of funnel is right for your business?”

The latter is one that showcases my expertise as a marketing expert, whereas the former is someone that’s I’m trying to go after someone that already knows what a marketing expert is. I’ve kind of narrowed down my market a little bit too far and now even people that are interested in marketing experts are going to need to know, like, and trust me at that point to really kind of move forward. They’re just going to kind of skip over it. So, I think focus on their problems and the conversation that’s going on in their head, and that will help push you forward. In your case, James, I think I would move forward with one of those hooks around quitting smoking.

Ryan Levesque:

Yeah, absolutely. When in doubt, think about this. Where is your perspective quiz taker suffering right now in their life? Where are they experiencing that suffering? Meet them where they’re at. The quiz should always put your quiz taker front and center. It should not be about you. You care about… Trust me, I know you worked hard. I’m not speaking to any one individual so please don’t take it this way. You worked incredibly hard for all of your credentials, all the education that you’ve gotten, all the schooling that you went through, all of your experience. I see you. I see that, I get that. Your market doesn’t care how much you know until they know how much you…

Ryan Levesque:

Market doesn’t care how much you know until they know how much you care. You’ve got to demonstrate that care. The way you do that is by meeting them where they’re at, by making your ad copy leading to your quiz really speaking to the pain, the suffering that they’re experiencing right now, to acknowledge and recognize them, in the same way that on a meta level, you’re seeing me do this right now for you. I see it. I know how hard it is to not talk about yourself. There’s an old direct response adage, if that’s perhaps the right word, where we say, “Don’t tell me about your fertilizer. Tell me about my crab grass.” That’s what your market wants to be acknowledged about. They don’t want to hear about your fertilizer. They want to hear about their crab grass. That just gives you the permission to make your quiz topic about where they are at right now.

Now, of course it needs to connect to your products. Want to make that really, really clear. It’s not enough to just say, “Are you suffering from this?” and you have a product that doesn’t match, the earlier feedback that we gave holds true. But just keep that in mind. Okay, cool. Let’s see, where am I going to go next? Let’s go to, I’ve got a couple quick hitters here. So this one spot a couple times. Should your Rosetta stone keyword be your hook? Are these one and the same? The answer is not necessarily but they could be. So for those of you using the choose, ask, build process, you might have a Rosetta stone bullseye keyword, which is your core keyword that helps crystallize and centralize the market that you’re focused on. Is that going to be the same as your hook? No, not necessarily.

For example, in our orchid care business, orchid care was the bullseye keyword, right? That was the main focus, the main keyword for everything. But we had a quiz, what orchid is right for? Take the quiz to find out now. What’s killing your orchid? Take the quiz to find out now. So we didn’t use the word “orchid care” per se inside the quiz, but it was the concept, right? What’s killing your orchid? It revolves around this idea of orchid care, but it doesn’t necessarily have to be the topic. Where you want to be thinking about the relationship between these two things is making sure that, again, this is per our earlier comments, making sure that your quiz topic is related to your business topic, is related to your product topic.

If you help people reduce their stress, don’t make a quiz about sleep. If your product is or your service is, “I help you reduce your stress,” you might say, “Well, yeah, sleep and stress are related to one another because if you get better sleep, you improve your ability to cope with stress.” I get it. But in your prospect’s mind, those are two different things. They’re related, but not closely tied enough that a sleep quiz is going to sell a stress product. They’re going to be expecting a sleep product on the back of that quiz. So if you help people with stress, make your quiz about stress. That’s the way that you want to be thinking about your bullseye keyword and the relationship between that keyword and your quiz hook. Blake, where do we go next?

Blake Stepan:

Yeah. So this next question is from Todd Lender. He has a question about Facebook Ad images, and what’s the psychology and best practice around a positive image versus a negative image? So he has a killer quiz and he is wondering should the image be positive or should it be negative? My thinking around this is, yeah, there’s some psychology around positive and negative imagery. There’s also just some best practices with Facebook that doesn’t always match the psychology. I think the best thing to do is focus on what’s congruent with your quiz. So if you have a swing killer golf quiz, but you have someone that’s just happy, swinging their golf club, and it looks all nice and positive, that might be a little bit of a mismatch.

What’s your swing killer with someone that’s a bit more positive, something that’s a bit more positive versus what’s your swing killer with someone just beating their golf club to death? Everyone knows that’s played golf, or maybe it’s just me that’s played golf knows how hard, how angry and frustrating it can be when you’re out there. But that’s kind of you see that and you instantly know that feeling, and then you see the hook. So it can go either way. But one thing that I do recommend is think about the experience someone has on Facebook, and you don’t want to impact in a negative way their experience on the platform. So I don’t think that showing frustration impacts someone’s experience. But if it is something that’s a little bit just brings up, for example, someone’s back pain or something like that, there can be times where it goes too far, that impacts the experience. So that’s what I would consider. I would lean toward the positive if you can, but think congruency first and then think about the experience.

Ryan Levesque:

Yeah. Then one thing that I’ll add is just think about the state of life or state of mind a person is when they’re looking to solve that problem in their life and the journey that they’re going through. So I’ll do two contrasting examples. One is imagine a person, you help people who are looking to start a business. Starting a business is all about hope. It’s all about possibilities. It’s all about new beginnings. It’s not really something that’s, “What mistake are you making when it comes to starting the right business?” It’s, “What type of business is right for you? One that’s going to fuel your passion. That’s going to let you live the life that you want to live, achieve the freedom and make the impact that you want to make. What path is right for you? There’s 16 different paths and we can help you determine the right one for you that’s going to help you fulfill all your dreams.” So that’s much more of a type type quiz, right?

Versus the golf example is, “When you show up to the golf course, does it feel like you’re either Dr. Jekyll or Mr. Hyde? You never know what version of yourself is going to show up? Sometimes it almost feels like you’re swinging left handed and you ask yourself, ‘Wwhat the heck is wrong with me?'” That is the state of mind someone is in when they come off of playing 18 holes and they say, “Gosh, what the … I hate this game. I’m still frustrated.” It’s a very different state of mind. So that one is much more of a killer-oriented quiz. “Well, could you be making one of these mistakes? There are these very counterintuitive mistakes that people tend to make when they’re swinging a golf club. Once you recognize this mistake in yourself, you’ll never make it again. I can help you identify what mistake you might have been making when you were playing just a few hours ago. Take this quiz to find out now.” It’s a very different state of mind that the person is in.

So again, the more, the better you can get at learning how to empathize with your client, the more you can walk a mile in your client’s shoes, the more you can put yourself, get yourself out of your own body, take yourself outside your own head, and put yourself in the seat of the audience member who’s looking at you. The more you can put yourself in that position, the more effective and successful you’re going to become. And this, like everything else in life is a muscle that you learn how to flex. It is a skill that improves with practice and time. The more you do it, the better you’ll get at it. Again, it’s all about demonstrating your empathy and understanding for the person who’s going through what it is that you help people with. It’s not about your fertilizer. It’s about their crab grass. I saw a mistype of that. Crab grass. It’s a type of weed grass in English, although maybe crap grass is the more appropriate way to describe it.

All right. So I’m going to shift gears a little bit. I talked a little bit about bullseye keywords a moment ago. I want to talk a little bit about bullseye keywords in the context of other languages. I saw a few questions around this. I think Radu Kaylene from Romania asked this question. I think it was Diana asked this question in Spanish. There’s a few questions about Portuguese. So for those of you going through the choose, ask, build process, which is a process, it’s a bonus training you get access to that helps you evaluate different markets and figure out what your markets want, if you’re using this process in a

different language, I would encourage you to use the principles of the process, but don’t allow yourself to get too swept up in the minutia of it.

It’s like the spirit of the law versus the letter of the law. So what’s the spirit of the law, when you’re evaluating the choose, ask, build process, and you’re applying it in a different language, you’re doing it in a language other than English? The things that are important. Number one, you want to go into markets that are not too big and not too small. You want to make sure that the market you’re going into has enough opportunity that there are other people doing it, that there are already people having success in it, but not so big that you’re going to get swept to sea, right? The analogy I always like to use is make sure that you’re not a rowboat in the middle of the Pacific Ocean. You’re going to get washed away.

Look for evidence of advertisers. So you might have a platform. Maybe you operate in a language where Amazon.com, for example, isn’t really a big player. Amazon makes up over 40% of e-commerce revenue in the English speaking American e-commerce market. But in your market, Amazon might only be responsible for 1% or 0%. So you might not be able to use Amazon in the same way. So ask yourself, “Where can I find evidence of other businesses that are spending money on advertising online?” Because the reason why we look at advertising spend is all things being equal, when someone is consistently spending money on advertising, what that means is that they are making money. So you see our company advertising on Facebook and YouTube. Do you think Ryan Levesque would continue spending money on advertising on Facebook and YouTube if we weren’t making money off of that advertising? Of course not. Right?

So you can know with confidence that what we are doing is working, especially when you see someone advertising over a long period of time. So these are the principles. This is the spirit of the law, not the letter of the law. This is the spirit of the law. So if you’re operating in a language outside of English, you might not be able to use the precise lines and metrics of the choose, ask, build process that was developed in the English speaking market. But you can take some of the same principles and use them in your business. You want to use what makes sense in your native language when it comes to what you type in, what you search for, your hook, your quiz, all of that. Apply it based on the principles that you’re learning, but don’t get too hung up in the minutiae and the specifics. Where do we go next, Blake?

Blake Stepan:

Yeah. This next question here is from Mercedes Von Norden. She’s asking, she has a course and an offer on the back end of her quiz that’s going to be around mindset and happiness by reducing stress and overwhelm, essentially by creating and becoming a minimalist or essentialist. So she helps people with becoming a minimalist or essentialism to reduce the stress and overwhelm of just your daily life. What she’s saying here is that there are a lot of people in this market that feel like minimalism, essentialism is just decluttering, it’s just decluttering your house or whatever it may be. There’s more to it than that, but she doesn’t want to eliminate the people that do think that it’s just decluttering. She wants to bring

them in and be able to teach them. So what I recommend for anyone that’s in this situation, and really just, maybe just a good way to think about hooks in general is to think about where your market is on the awareness spectrum.

So are they unaware, problem aware, solution aware, product aware, or most aware? Typically what I focus on with quizzes is problem aware and solution aware. So if your market is problem aware, meaning they know they have a problem, but they don’t necessarily know there’s a solution out there, then your quiz, the hook, the way you bring people in should focus on the problem. That’s a good place to use killer quizzes and things like that. But it’s leading with the problem. If you have a market that’s solution aware, which Mercedes, this is what it feels like for you, where someone, “I feel like I know my solution is decluttering, and that’s going to clean up my head, it’s going to make me feel less stressed and overwhelmed, that’s what I feel like my solution is.” Even if it’s the wrong one, they feel like they’re aware of a solution out there. When you have a market that’s solution aware that you’re trying to bring in, what your quiz hook should focus on is providing some sort of unique insight into what the solution landscape looks like.

So for example, Ryan could be running a quiz. Ryan has a solution aware market that is, “I know funnels. A funnel is the right thing for my business.” So he’s going to run a quiz to that solution aware market that’s what type of funnel is right for your business? That’s going to give me new valuable information around all the different types of funnels that are out there. That’s new insight that’s going to attract me to it. I already know there’s a solution. Tell me something new. That’s what I want to know. So for you, Mercedes, I think something that could work on your end would be something like what type of minimalist lifestyle is right for you? Then on the back end, you can teach them that minimalism is more than just decluttering. That’s where I would focus. So focus on where’s the awareness level of your market. If they’re problem aware, lead with the problem. If they’re solution aware, give them some sort of unique insight into that solution.

Ryan Levesque:

That’s brilliant, guys. This is a nugget worth writing down. I think it’s so good. What I’ll add to that is, I’ve said it before, I’ll say it again, your first quiz is not going to be your last quiz. What you’re going to find in virtually every market is that there is a segment of your market that is solution aware, and another segment of your market that is solution unaware but is problem aware. So just to illustrate the point, for example, let’s take sleep. There’s a segment of the market that is very aware that there are a number of sleep tracking applications and technology that’s available to determine the quality of your sleep, right? So we know aura rings and different devices that we can wear on our bodies to track our sleep. So there’s a segment of your market that is very solution aware. So it could be, “What sleep tracking app is right for you?” for the solution aware segment of your market.

But then you have a whole other level of your market that is problem aware, but not solution aware. “Do you toss and turn all night? Are you struggling to get a good night’s sleep? What could be causing all of this bad sleep? Take this quiz to find out now.” That could be the problem aware segment of your market that says, “I’m getting really bad sleep,” that isn’t even aware that there’s a solution, a sleep tracking app that can help you solve the problem once and for all. So as you start stacking these quiz ideas in your market, again, you’re going to pick the one that is what? The fastest path to cash is the answer. You want to parking lot, put in the parking lot these other ideas that you might have. But you will find yourself having room to have a problem aware, solution aware quiz in your market, oftentimes more than one of each. So I think that’s a brilliant takeaway, definitely worth writing that down as a nugget.

Now, speaking of quiz hooks, this is a question asked by Bernardo Mendez. If you’ve previously tested a hook elsewhere, what do you do? If you’ve got the answers? Well, I’m going to say this. Don’t over-complicate it. Just run with your winner. You don’t have to retest. If you’ve done some sort of test, you’ve gotten some feedback from your market, you reached out on your YouTube channel and got some feedback, you reached out in your Facebook community, you sent an email out, people have already given you directional accuracy, and here’s the reason why. One of the beautiful things about the quiz and I think, Blake, you would agree with me is that after you launch the quiz, you still have an opportunity to retitle the quiz, to tweak the quiz, to make changes post-launch. So you don’t have to get it perfect. You just have to get it going,

Get some good directional accuracy out of the gate, so at least you’re pointing things in the right direction, right? The airplane is headed in the right direction. But an airplane course corrects constantly. An airplane never goes from its departure city to its arrival city in a straight line. It spends the entire flight going, “Beep, beep, beep,” course correcting. And that’s what you’re going to do with your quiz. You’re going to launch it based on your best thinking at this moment in time, based on the feedback you get from the market. But if you don’t get feedback from the market, if you don’t get the amount of feedback that you want to get from the market, don’t worry about it. Because after you launch the quiz, it literally is a 30-second piece of work to log into your market account and say, “Oh, I’m going to change the title of this quiz. Oh, I’m going to change the way I call this quiz on my ads.”

We do that all the time. Because your market will continue to guide you, if you just listen. If you only know how to listen, your market will tell you every single thing that you need to know. You just got to have your ears open, your eyes wide, your radar up and pay attention. Don’t feel like you have to get your quiz perfect out of the gate. You can always tweak it and change it post-launch. So don’t obsess too, too much on this step. You just want to aim for directional accuracy at this point. Blake, anything you’d like to add to that before you get to your next question?

Blake Stepan:

Absolutely. I see this all the time, and I try to drill this into the heads of our coaching students is you can always change your hook without completely … If you’re making a few small tweaks to your hook, but the same topics, same general concept, you don’t have to change the entire back end of your quiz to just test that one hook. It doesn’t require just a complete redo of your quiz.

That’s where I see a lot of our coaching students get hung up when they’re trying to test something new is, “Oh no, I have to redo my quiz to be able to test this hook.” You don’t have to do that at all. Just like we’re running a hook test now, and you have the DDS at the end, just to give someone a place to go. That’s similar to running a hook test in the future, when you actually have a fully built out quiz. Now they have a place to go. They have the full quiz to go through. Even though it’s not 100% the way you would want it to be if that were the winning hook, see which one’s the winner, and then you can go build out the rest.

Ryan Levesque:

Exactly. That’s the ask method difference. So the ask method difference is you are constantly asking your market to give you feedback. You’re listening to that feedback and you’re putting it back into play. So you have this machine that you’re building that is constantly improving, constantly getting just more and more accurate, more and more better performing because it’s not a one and done thing. It’s not like, “Okay, I’m going to ask, I’m going to put it out there, and then I’m going to close my eyes.” You put it out there, and then you ask for more feedback, and then you make some tweaks. Then you get a little bit more feedback, and then you make a few more tweaks. It just gets better and better and better over time. That’s what’s beautiful about this. So you can relieve the pressure. You just take the pressure off your shoulders right now of saying, “Oh gosh.”

It’s not like turning in a paper to your professor in college or your teacher in high school, that once it’s turned in, that’s it. It’s always written in pencil. It’s like a pencil drawing that you can always come back to and erase a little bit over here and then make a tweak as you need to. Nothing is ever in ink. Nothing is ever permanently in stone. It’s always a work in progress. We’re all works in progress, right? So when you think like that, for me, it just relieves so much pressure off me. The inner perfectionist in me is like, “Oh cool. So it’s a pencil drawing that I’m just, I always have the eraser that I can always make tweaks to.” Think about your quiz as always being written in pencil. You can always make changes as and when your market gives you feedback. So give yourself permission to be less than perfect and give yourself permission to take imperfect action. I’ve got a couple more, Blake, but I’ll turn it over to you. Then I want to do a homework review, and then we’re going to talk about next steps.

Blake Stepan:

Awesome. Awesome. So last question here then is from Loretta Alexander. She’s saying, ” If I’m doing a pre-launch quiz to gather leads for my course and coaching program, does the hook need to address the

avatar or the problem that will be solved in my offer?” And my question is a little bit of both. Always have a little bit of both. The beauty of a quiz is that it can be personalized. It’s specific to the person. But you’re also still addressing their problem. You’re still bringing them in with their problem. Like what type of funnel is right for you? Their problem is funnels, but which one is right for them? It’s still personalized. You’re still addressing them as the avatar. So you have a little bit of both and that’s really the key answer to that.

Ryan Levesque:

Absolutely. I love it. All right. We’ve got two more that I’m going to cover. Then we’re going to go to a homework review. Blake, I’ll invite you to stay on as I do the homework review, and just anything that you’d like to add and perspective as we go through some of the things that could be really valuable. Then we’re going to talk about next steps on where we go from here. So this one I see come up. It always comes up. It’s a question about, “But what if I’m doing B2B? How is this entire process different if I’m doing B2B?” I saw Michael ask this question. I saw John ask this question. I saw a few people ask this question about, “How does this apply to me?” So what I will say is this. When you are selling in a B2C framework or B2B, it doesn’t matter if you are selling to a business. Remember, you are selling to an individual human being at that company.

People have this sense of, “But I’m selling to B2B, I’m selling to a company.” So what? Is there this robot, like the building, the company building has legs and arms and is like, “I am your customer, I’m buying from you”? No, it’s not that at all. It’s a human being at that company who is buying your product or service, right? Now, the first thing to get clear on is who is your buyer? Is it the CEO? Is it the director of technology? Is it the office manager? Is it the HR manager? Who is the person who is the buyer? Get clear on that. But at the end of the day, you are selling to a human being, and all human beings are wired the same way. So the second thing that you want to be thinking about is directing your copy to that type of person.

So simple things that you can do, like in your ads, for example, you can say, ” Now, when we work with office managers, blah, blah, blah,” or “When we work with directors of technology, one of the things that we find all the time is that a big question that comes up is what is the right systems architecture for our servers when we move from,” I don’t know, I’m out of my depth, I can’t even talk about it, “move to Microsoft Azure servers. How do I make this decision? Right?” There’s a director of technology or a CTO, a chief technology officer, or a technical manager, or someone who is the customer, who is the person making that decision. Now they’re going to obviously be the advocate, and they may have to raise the decision to a board of directors or to a C-suite management team or to a boss or someone like that.

But get really clear on who the person is that you’re talking to. That’s the most important thing. So if you’re doing B2B, the process is identical. You are talking to another human being. You’re not talking to a brick building with robot arms sticking out of either side, who is like, “Well, I’m a business, so sell to me.”

No, it’s a human being that you’re selling. It’s P to P, person to person. So remember that, human to human, H to H, human to human. Speaking of targeting specific groups of people on Facebook, I saw this question come up a lot. What if you’re targeting women, commercial insurance agencies, real estate professionals, 40-year-old busy moms? I saw just a bunch of these types of questions. So how do you target people if you’re trying to drive people to a quiz?

So first things first. Target the audience to the best of your ability on the platform. So if you can target a group of people, do it. If there’s a targeting option, whether you’re using LinkedIn or Facebook or Google or whatever, if you can target a specific age group, a specific gender, a specific persona, use what the platforms will give you. Right? But the good news is it doesn’t end there. In your ads, you can also use language inside the ads to speak to the right people. So again, when we talk to moms in their 40s, one of the things that we learn is that moms in their 40s are a totally different type of situation. Moms in their 40s go through all sorts of unique things that don’t affect moms who are younger and older. It’s just something about being a mom in your 40s.

So you can talk about your right down the fairway, ideal prospect in the ad copy itself. So if I’m a man in my 20s and I’m reading an ad, “When we work with women in their 40s,” I’m going to look at that and say, “That’s not right for me.” I’m not going to click on the ad. I’m not going to take the quiz. I’m not going to waste time. Right? So it’s a way to disqualify people with the language in your ad. So you can do the same thing in videos too. Right? So that’s the first thing. Second thing is because you can capture zero party data in your quiz, remember that. This is the beautiful thing about the quiz. This is why quizzes allow you to do things that you can’t do elsewhere. You might need to start out broad with your targeting and get more specific with your questions.

Which of the following best describes you? I’m a commercial real estate agent. I’m a residential real estate agent.” And you only follow up with and focus on the ones that say they’re commercial. Now here’s the beautiful thing. And we’re going to show you how to do this later in the training, not now, but later in the training, we’re going to show you how you can capture all that information, feed it back to the platforms and say, “Hey, you know the people who took my quiz? Actually just want more of these kind of people. Facebook, Google, can you find me more of these people?” And we’re going to show you how your quiz can become more intelligent over time.

You’re capturing all this information to find people who are more like your ideal customer. So just, this is the same way Facebook works, by the way. You have to throw a little bit of spaghetti on the wall at first to just try to put the feelers out there, right? Just like starting anything new, you put feelers out there and then you start getting like, “Ah, these are the types of people that are converting best in my quiz. Give me more of them.” But you got to put some data into the system. That’s how any system like this works. You’ve got to feed it some data first so that system can say, “All right, less of these people, more of these people.” So that’s what’s coming down the pike.

In the meantime, for those of you who are saying, “But wait, I just want to get my quiz hook tested,” you may consider one of the simple options. You may consider just finding a group. You may consider an existing audience that you can ask right now, just to get that directional accuracy. Don’t let this be the thing that holds you back. Don’t say, “Oh, I couldn’t target real estate agents on Facebook for my quiz hook, so I can’t do this.” Again, directional accuracy. It’s written in pencil, not in pen. You always have the ability and opportunity to change and tweak down the road. So don’t let yourself get hung up on this. Don’t give yourself a reason, an excuse to say, “Oh, I can’t move forward.” Right? Because I’ve found that there are two types of people in the world. There are people who make excuses, and there are people who make things happen. You get to decide who you’re going to be.

Are you an excuse maker? Or are you someone who makes things happen? You just get to decide. I can’t decide that for you, right? We all get to decide. There’s two types of people in this world. I’m the type of person who makes things happen. I don’t let excuses get in my way. Something happens in my life with a little roadblock, I just say, “All right, I’m going to deal with it.” Little cloud on a sunny day, I’m going to deal with the cloud. People who make excuses, people who make things happen. You get to decide who you want to be. All right. So what we’re going to do now is today, we’re going to do a little bit of a bonus thing, where in addition to reviewing all the questions that came through and covering as many of them as we can in the time that are relevant for this week and yada, yada, yada, all that good stuff, I want to do a quick review of the homework.

For this, what I’m going to do is I’m actually going to pull up on my screen. Let’s see if I can do this in a way that’s not going to totally mess everything up. I want to show you my screen. I want to go through just some of the observations that we discovered when we went through some of the homework, some of the patterns that we saw. Again, this is not a personal one-on-one homework review, so that’s not the point of this. I think we’ve made that abundantly clear. This is to identify the patterns that we’ve seen. Then as I’m going through these examples, and Blake will chime in here as well, to just ask yourself, how can you use this? Are you making one of these similar mistakes? Is there something from this pattern that you can learn from that you can apply in your business? Cool? Make sense? Yeah? All right. Give me a second. I’m just going to share my screen here, which I think I can do. Make sure I’m showing the right screen. Okay, here we go. Let’s take a look at this right here. Boom.

You should see an Evernote confirmation. Does that look good? Yeah? You can see that, Blake? Yeah? Okay, cool. Beautiful. So again, this is general feedback, this is hook homework, test feedback. You can see right here. Feedback below represents some of the biggest trends. Again, it’s not one-by-one review. We’re looking at the homework as a whole. These are some of the patterns. This is to make sure that we’re all adhering to best practices. If you’re unsure, recommend that you go back to the training so you can watch it, or re-watch it to know what’s going on. Lots of great examples here, by the way, lots of great homework. So awesome job for those of you who submitted. Again, focusing on some of the trends and tweaks that could help you improve your hooks and get things to the next level. Remember

you do not need the pope’s blessing to continue forging ahead. That’s important. Done is better than perfect. You don’t need to get it perfect. You just need to get it going. All right.

Ryan Levesque:

Done is better than perfect. You don’t need to get it perfect, you just need to get it going. All right. With that being said, let’s take a look. Okay. So first things first, the first observation is, remember you want to use the quiz prefix in your ad wherever possible. The reason for that is it really just signals to people like, “Oh, this is a quiz.” Again, quizzes are compelling. We don’t want to shy from the fact, we don’t want to hide the fact that this is a quiz. So in your hook, make sure that you got the word quiz in there even if it means shortening the description of your quiz so that you can fit it in. This is the thing not to sacrifice. It’s not the thing to say, “Ah, I need five extra characters. I’m going to chop this off.” Keep it to do that.

So have quiz on the front and you can see right here, like Jacob, great work with these quiz hooks. 4 hooks that Jacob is testing: what’s your online reputation score, what customer feedback system is right for you, how Google search ready is your business, and how many customers are you losing because of your online reputation. All great hooks, all amazing but just add quiz to the front of it, right? So pretty simple there. Simple change that you can make. It’s easy and it immediately lets people know that there’s a quiz and the right here, you can break the pattern into your ad headline. So how good or bad your online reputation is, take this free quiz to find out now, quiz, what’s your online reputation score.

So Blake, anything that you add to that? I mean, that one’s pretty self-evident, self-explanatory but anything that you would add to that idea of using quiz on the front of your headline?

Blake Stepan:

Yeah. Just one quick thing is it adds to the congruency of your quiz from clicking on your ad to going to your page. Not only are quizzes compelling but without that, when someone clicks on your ad and lands on your page and sees that it’s a quiz, because some people are just scrolling through it, they’ll see your headline and just click on it. When they see that it’s a quiz, it’s not going to match up with what they thought they were clicking on and it just creates this break in the experience that they’re going through. So you want to have quiz because it creates also better congruency so people can just slide down that slip and slide.

Ryan Levesque:

Right. So what the big net effect of that is if you have quiz in your ad, you’re going to have a higher percentage of people who actually take your quiz when they get to the page because they’re expecting a quiz. By telegraphing it in your ad, they’re not expecting something else so you have a much higher uptake on people who do click on your ad so that’s great.

Next one here is just avoid yes/no conclusions, right? You want to create a hook that allows people to go into one of several categories. You want to avoid hooks that can lead people to be at a dead end, right? You want there to be a place where people have somewhere to go next that’s why I, generally speaking, not always there are exceptions to every rule, but I generally recommend avoiding yes/no conclusions.

Like for example, Jerry has a quiz selling behavior coaching and a series of financial education courses. Quiz, are your spending habits killing your retirement plan? John Corey selling equity IPOs for UK real estate deals, heavily regulate market quiz, are you ready for private investment? You can see how both of these are creating a binary yes/no question, right? So you could get a lot of people who’ll say, “No,” and maybe that’s your goal. If that’s your goal, great. But when you create a dead end like that, it leads people to say, “Oh, you are not for me,” and then they go seek someone else but you might be able to still help them even if the answer is no on the back of your quiz.

In other words, a simple tweak that you might make is, in Jerry’s case, “Are your spending habits killing your retirement plan?” change that to, “What’s blocking your debt reduction plan?” right? So you’re trying to reduce your debts, what’s holding you back from reducing your debt? Take the quiz to find out now, right? No matter what bucket someone lands in, there’s going to be something for them. John’s case right here, “Are you ready for private investment?” perhaps, “Quiz, what type of private investor or investment is right for you? Take the quiz to find out now.”

You can use questions creatively in your quiz to still do the disqualification step. If you want to find out if someone’s a really good lead for you, not everybody might be a good lead, you can still do that but you can also leave them with value where the destination that they land on is, “Here’s what’s right for you. Now, we’re not the best to serve you on this but let me tell you about this other resource or this other expert that I can recommend who I think would be great for you.”

So that’s avoiding the yes/no conclusions in this one right here and I think we got one more right here which is a couple more. They allow you to put people into different categories like this one, Ostane Toya, here’s another 15 signs your body and soul are screaming for self-care. If someone says, “No, I’m not curious. You’re done,” you’ve lost them, right? Instead, what type of self care is right for your body and soul? Another example, Lewis DiBianco, do you know your business presentation type? If the answer is no, where do they go from here? You might stay, “What is your number one business presentation type?” or ‘What is your business presentation score?” or “What is your business presentation strength?” So it’s not leading people to a yes, no. Like, “No, I don’t know,” and then slamming the door on their face. You have a road that they can cross. Blake, anything you’d like to add on the yes/no concept here?

Blake Stepan:

Yeah. I think, to me, the way I think about this because I completely agree that don’t go yes/no, the way that it just stands out to me in my head when I think about going this route is if someone reads your

hook question and they can answer it like that, then they’re not going to click on your quiz and they’re just going to move on. So if it is a yes or a no, they can answer it like that. They read the question, “Do you know your business presentation type?” “Yep. I do. I’m moving on,” and that’s what it leads them to keep scrolling. Whereas, if they don’t really know the answer and they’re curious about it, they want to learn more. Now, they’re going to click and they’re going to read through and that’s the magic of what quizzes can do. So when you create your hook question, make sure that they can’t just answer it right away. They don’t just know that answer right away and I think the examples that Ryan gave are perfect for them.

Ryan Levesque:

Beautiful. That’s great. Cool. Similar theme, avoid the how much do you know IQ angles for score quizzes, right? So we want to go beyond testing a person’s knowledge. Score quizzes are excellent at demonstrating the gap that exists between where they are and where they should be. Like in this case here, Chad, you’ve got a solar preparedness IQ score quiz that you’re thinking about creating. You want to think about where people want to go next. If they have a low IQ, how ready will they feel to try to solve this problem. IQ feels immovable like, “I’m no good at this.” It feels like almost permanent like your IQ is your IQ. It’s what you’ve got. We don’t want to leave people thinking, “Oh, I know a whole lot about this,” or, “Yes. I know nothing about this. I’m a total idiot.”

We don’t want to leave people in either of those states. It’s a lose-lose proposition. If they get a really high IQ score, then they think, “I don’t need to do anything because I’m good.” I know everything that needs to be known about solar preparedness so that’s a lose proposition for you or on the other end of the spectrum, if they know nothing, if their IQ score is really low, you make the prospect feel really dumb. One of the things I’ve learned early in my life from one of my mentors is that you never want to make your prospect feel dumb ever, ever, ever, ever, ever. It’s the worst feeling in the world. If you’re a speaker, you never want to make your audience feel dumb. If you are a trainer or teacher, you never want to make your audience feel dumb.

You always want to make your audience feel like that they’re in the right place and if you leave someone with a low IQ score, so to speak, in your quiz, you’re leaving them to feel really bad about themselves and you don’t want to do that. You don’t want to really attack someone’s self-esteem in that way. Instead, you want to make the quiz about how ready they are to do, take action. That’s an important distinction. It’s not about how much they know, we’re not testing a person’s knowledge in their brain, we’re testing how ready they are to take action on the thing that you want them to take action on which is presumably to engage your company about installing solar technology for their home or their office. So this would be a much better angle in my opinion, “How solar ready are you?” or, “How solar ready is your business?” or something along those lines as opposed to the IQ score element. Blake, anything that you would add to that?

Blake Stepan:

Yeah. I think that’s a great way to reframe and reshift it and I think it’s all about… When it comes to making people feel dumb, absolutely. You don’t want to make anyone feel dumb ever. It’s all about, what you were saying before Ryan, about empathy. Empathy is one of the most powerful tools that a marketer can have when they’re writing copy or when they’re creating presentations or whatever it may be. Having empathy is so, so powerful and being able to empathize with them versus putting blame on them or making them feel dumb, that’s just going to push people away.

Ryan Levesque:

Exactly. So I’m going to go through these next few observations relatively quick as we bring things to a close here today. So I see this happen all the time, avoid more than one idea in your hook. So in this case we hear Dorothy… By the way, I’m sharing these examples because, I’ve said it before, I want to be the brutal bastard in pursuit of profit for you and I just want to tell you the truth. I like it when people just tell me the truth. I want to know the truth. I’m trying to do it in the kindest gentle way but I would rather you, in this safe space that we have, you know this upfront as opposed to going down a path that’s setting yourself up to fail, not succeed.

We’re all doing great work here together. We’re all works in progress. This is not an attack on any example. This is just opportunities for us to all to learn. Again, my heart is coming from a good place. I really want you to succeed and so that’s why I’m bringing these things up. So avoid more than one idea in your hook. So, Dorothy, in this case right here, “What diet should you eat to prevent, arrest, or reverse chronic weight gain and lifestyle diseases?” There’s just a lot going on here, prevent, arrest, and reverse, we’d want to pick one of these concepts and then chronic weight gain and lifestyle diseases, it’s so much, right? It’s just too much going on. And so, as a quiz taker, I need one idea to latch onto. Maybe it’s, “What diet should you eat to prevent chronic weight gain? Take the quiz to find out now,” that is enough right here so pick one of these ideas.

Veronica, similar thing, “What’s blocking your wealth-star success superpower activation?” It just feels like there’s a lot going on. I don’t even know really what idea to latch onto here. I don’t know what wealth-star means, that might be some of your own proprietary language that you use in your business. The quiz is probably not the right time to introduce that. You introduce that after people have come into your ecosystem, come into your community, come into your way. So you might consider something like, “What’s your number one self empowerment type?” for example.

To build on what Blake shared a moment ago, create distance to avoid resistance to blame. So in addition to not making your quiz taker feel dumb with the low IQ, you also want to create a paradigm of space between their self, their ego, this is a way to protect a person’s ego, and create an external element that

is responsible for the negative results that they’ve achieved. I’ll explain what I mean by this in an example right here.

“Which are your biggest parenting mistakes?” as an example, right? This could feel close to home. It could feel a lot of like, “What is it about you as a human being that makes you a terrible parent?” That is like, “Oh, that cuts deep man. That’s too much for me to handle. I’m not willing to accept that. I’m not willing to accept that blame about myself,” so we create distance. So it could be not about you, it has nothing to do with you. It just happens to do with parenting mistakes or parenting habits.

“Which of the following universal parenting mistakes,” these are universal mistakes, every parent makes them, it’s has nothing to do with you. We’re creating distance between the problem and the self to protect the ego so the person is more willing to accept that it could be a solution for them, right? Here’s another example. Right here. “Do you have what it takes to make $10, 000 a more in your pet sitting business?” Man, it’s like, “No, sorry. Nature versus nurture. You were born with the wrong genes, got the wrong DNA. Ain’t nothing you can do and it ain’t going to fix it,” right? That cuts deep, that’s hard. That’s like, “I don’t want to hear that.” Versus, “What’s your pet sitting business potential?” now, it’s about your business. It’s not about you. It’s about your business’s potential.

So we talk about this, “What’s your body’s weight loss type?” Not you, it’s just your body. Now, you might say, “Isn’t body and you one and the same?” No. Body is an external thing, right? It could be, “What’s your brain’s way of addressing anxiety?” It’s not you, it’s just the way your brain works. It’s just the way your brain addresses anxiety. So you externalize that thing to, again, create distance and avoid resistance to blame.

One or two more and then Blake will give you the final word on a few of these and then we’ll bring things to a close. Cast the net wide but make sure there’s a tie-in to your offer. We’ve talked about this. These are some examples right here on everything we talked about so make sure that you’re not making too big of a leap to your offer at the end. For example, Nell Rose Foreman selling a generalized… Sorry. Selling a group program to help women with generalized anxiety, “What’s your number one peace blocker?” Peace is a very broad term. Peace can mean a lot of different things to a lot of different people depending on the context versus if we are a little bit more specific, “Which of these anxiety triggers is impacting you most? Take the quiz to find out now,” right?

Similarly, you could be too narrow. So Pam here, “How do you counteract inflation with innovative employee benefits?” that’s very specific, that is hyper specific, and it could be too specific. I think it’s test it, see how the market responds, but you could use some language in your copy. In this high inflationary environment, it’s more difficult than ever to both attract and maintain high quality team members and workers in your business. We’ve learned that employee benefits can be the difference between winning and losing in this highly competitive environment when it comes to employees. “What’s the number one employee benefit strategy that you could be using in your business to attract and retain A-level players in

your company? Take the quiz to find out now,” so you can use a little bit of copy to smooth and get things in there and take it to a place that’s a little bit less specific.

For mistakes and killer angles, use #1. This is really self-explanatory, one quiz “What’s your body’s #1 memory killer?” so add that #1, it adds a bit of punch to it. Consider diction, and in some cases, alliteration, right? So for example, “What’s your #1 relationship killer?” well, maybe it’s, “What’s your #1 relationship red flag?” So we got that R alliteration really just pops and punches.

“Quiz, what’s your Bible journaling stumbling block?” maybe it’s, “What’s your Bible journaling blocker?” “Bible journaling stumbling block,” is hard for me to say, ” What’s your #1 Bible journaling blocker?” it just rolls off the tongue. Speaking of rolling off the tongue, Barbara’s quiz right here, “What’s crushing your success?”, “What’s your #1 success crusher?” so decide what rolls off the tongue.

And then, last few ideas. Use language that your market is already using, right? Like in this case right here, what is the word that your market is using to describe the thing you help people with? In this case right here, Roxanne, “Ouiz, what’s your Writing Avoidance type?” Do people use that term? I don’t know, I’m not a professional writer. But do people use the term writing avoidance or are they using writer’s block? “What’s causing your writer’s block? Take the quiz to find out now.” “What’s your #1 reason for your writer’s block? Take the quiz to find out now.” so use the word that your market is already using. Use the language at your market is already using.

So we know we covered a lot of ground right here, Blake, anything you’d like to add to any of these that we’ve touched on that either I missed or that you’d like to add to on any of these observations?

Blake Stepan:

Yeah. I think just the one on creating distance to avoid resistance. The way you rephrased the universal parenting mistakes really resonated with me because as a new dad, and this is maybe just insight into seeing that hook for the first time and how I, as someone who might be in that market viewed it. So as a new dad viewing that, seeing that there are universal mistakes leads me to think that if I can fix one of them, then I’m going to have a leg up on other parents, I’m going to be ahead. My kid’s going to be ahead because there are these universal mistakes that everyone’s making but only I know about them because I found them. I found them online and this person, the person that created this quiz, they’re my person now, that’s the person that I go to for this kind of thing because they taught me something new. So that’s really, I don’t know if that helps, but just gives some insight into maybe how some people view your quiz hooks whenever they just see them out in the wild.

Ryan Levesque:

I love it. No, I think it’s great. I think it’s really, really good. So I got a couple questions for you guys, for those of you who are on this right now, first question is, would anyone like to get their hands on this Evernote, this file right here with all these examples and all these trends and patterns that we’ve seen? If you’d like to get your hands on this, inside the comment thread say, “Me, me, me, me, me, me, me. Yes, I want it,” and if we’ve got enough interest, we’ll get this into the online learning area in the form of a PDF so that you can look at this, see the example, study it, learn from it, and so on and so forth. I’m looking at the comments right now to see what we’re seeing.

Yes. I’m seeing, “Yes, please. Evernote, me, me, me, me.” All right. You got to let us know if you want it, put it inside the comments. Maybe we’ll just make a list of everybody who comments right now. That’s a good way to get some comments happening, right? If you put a comment, you’ll get it. If you don’t put a comment, if you’re too lazy to comment, we won’t send it to you. All right. Cool. So that’s the first thing. Awesome. We’ll make that happen. I think we can make that happen. Just give us a few days to put that in the mix.

Next thing I would love to say is can we give it up to Blake? How awesome were those insights? I mean, I don’t know about you, every time I hear Blake share something like this I walk away with some ideas. I mean, you were inspiring me. You’re coming up with stuff I’m like, “Man, I didn’t even think about that before.” Just the problem-aware, solution-aware segmentation of your quizzes, I thought that was just so brilliant. Just like nugget after nugget after nugget. Can we give it up to the man of the hour? Send this man some love. We can use #BlakeLove inside the comments. Taking time out of his busy schedule, working with our inner circle business clients.

Mel is saying, “Blake rocks.” Christy says, “Thank you, Blake.” Emily says, “Thank you, Blake.” Delena says, “Blake love.” Penny, Christie, Omar, “Blake seems like a rockstar would love to get in his brain.” Yeah. I know, right? Barbara, Joyce, Suzanne, Tanya, Jacob, Christie, Tasheen, Nicole, Joe, you’re getting a lot of love, my friend, here inside the mix and I just want to say thank you for taking time out of your busy schedule here today to be with us on this session. So thank you, my man. Appreciate you.

Blake Stepan:

Happy to be here. Thanks for having me. Ryan Levesque:

Awesome. Awesome. Now, now some of you’re saying, “How do I get more Blake in my life?” Well, I want to show you exactly how you get more Blake in your life and that is to join us inside our business coaching program. Imagine if you could have access to Blake like this all the time and not just Blake, but all the other marketing experts that we have who are at Blake’s same level of just inter-genius, experienced caliber across the board. You can see right here, there’s a countdown timer to apply to this

program because once that countdown timer goes to zero, we actually close the window to join us. So if you want to have some Blake in your life, if you want to get your questions answered, if you want to get this type of personal one-on-one feedback, day in and day out, personal attention inside your business, you might be a great candidate for our business coaching program.

You can join us by applying and the link to apply is askmethodcoaching.com/apply. We’ll get that inside the comment thread, I’ll ask the team to do that. askbusinesscoaching.com/apply and you can apply by going to this page. You’ll see everything you’ll get access to when you join. You get access to the world class coaching team. Blake is just one of the stellar examples of this in action. The coaching profile assessment where we work with you to build a personalized plan for you. Live group training calls every single week, a personal private monthly one-on-one call with your personal accountability coach that you get access to. We pay for your Bucket account so there’s no fees associated with that, we just covered that expense for you. Learn directly from experts that we bring in from inside and outside our company, our full library of digital trainings, not just on quizzes but on everything around a quiz as well. Bootcamps that we do every single quarter, you get access to all the past bootcamps, future boot camps.

The way to apply is very, very simple. It’s by going to this page and going through these three steps, step one, submitting a fully refundable $100 application deposit which is fully refundable. So if you change your mind or decide not to join, you can change your mind at any time, the $100 gets refunded back to you. If we don’t accept you, because we don’t accept everybody in this program, the $100 gets back to you. Otherwise, it gets credited toward your tuition. We’ll ask you to answer five short questions. Of course, we’re at the Ask Method Company, we want to get to know you. Five short questions are designed to help us get to know you a little bit better.

And then from there, you’ll be invited to set up a planning call with one of our business advisors to get to know you, answer any questions that you might have, and determine if the program is a good fit. This program is a 12-month program. It is a five figure investment which means it’s not cheap, it’s not for everybody, but it might be for you. When you get your application before this countdown timer goes to zero and you apply today, we actually credit the full $3,000 involved with the quiz funnel masterclass. We credit that toward your investment in the business coaching program. So it’s like this credit that you get, that if you wait to apply, it disappears. It goes away. So for those of you who say, “Oh, I’ll just apply later,” you’ll lose that $3,000 credit so it’s a huge reason to join us now.

We’ve got over 500 men and women who are part of this program from all corners of the globe, all levels of experience, total beginners, experienced business owners. We focus not only on your quiz but everything beyond the quiz as well. Driving traffic to the quiz, selling after the quiz, building your team, building your company, building your business model, creating your irresistible offer, all of the things, you get access to this. Again, you can apply risk free by going to that link, askbusinesscoaching.com/apply and when you apply today, you get that $3,000 credit which is a huge, huge, huge benefit that will be going away.

So that covers that for those of you who want more Blake in your life, to have your own private coach, to get more personalized feedback and attention in your life and in your business, this is the path. All right. We’ve got that link out of the way. The last thing that we’re going to do in the time that we have, in our final minutes together, is we are going to end with our favorite exercise of the day which is to take some time to share our biggest takeaways from today’s session. We covered dozens of questions. We covered dozens of different homeworks. We went through dozens of different examples and scenarios and cases and insights and I saw so many nuggets being shared.

If you were to go through your notes from today’s Q&A call and you were to identify one takeaway, that’s really stood out to you more than anything else, what would that be? Inside the chat thread, use that #Takeaway, take a moment to go through notes, and share with us what that takeaway is and I’ll read off a few of these before we wrap things up for the day. So #Takeaway is the hashtag, post it inside the group, inside the chat thread, and I will read out as many as I possibly can in the time that we have.

Takeaway, Carol says, “Create distance to avoid resistance. Love the market awareness insight in my hook.” In fact, what I’m going to do is I’m going to pull this up. I think this will be insightful if I share this on my screen. Beautiful. All right. Let’s take a look. Takeaway, love… If you’re trying to speak to everyone, you’re speaking to no one. It’s great. Takeaway, problem or solution aware. Takeaway, says Charles, “The market doesn’t care how much you know until they know how much you care.” Yeah. That’s that’s a big one. Takeaway, reminder to avoid yes/no questions, empathize, ask and listen. Problem-aware versus solution-aware quizzes. Never make your audience feel dumb. Absolutely.

Takeaway, empathize with my customer. Takeaway, great distance to avoid resistance. Don’t use score IQs. Comparing Facebook to the weather. Making a quiz more intelligent over time. You don’t need the pope’s blessing. Takeaway, create distance to avoid resistance. That seems to be a popular one here today. Takeaway, says Vicky, “The Rosetta stone phrase not necessarily the quiz hook.” Takeaway, the Evernotes. Yes, you are going to take away the Evernote. “Takeaway,” says Juniata, I hope I have that right, so Juniata, “Avoid the black ooze of complexity,” as says Catherine. I love it. Carol says, “Why do I want to be part of every program you offer? I’ve learned so much already.” That’s great because there’s so much to do, so much to learn. Carol says, “Avoid yes/no conclusions.” Loving it.

Takeaway, just getting started, you can make adjustments as you go along, your market will inform you about the changes that you need to make. Strategic offers on the back end of your quiz. Problem and solution aware. “H2H not just B2B or B2C, human-to-humans,” says Milan. “Takeaway” says Evi, “Never make your audience feel dumb.” Avoid yes/no. “What is the fastest path to cash?” says Louis. “Just getting started, you can always change it,” says Becky. “Do not overcomplicate it,” says Christy here. Diana says, “Bye bye perfection. Move forward, you are learning.” What you’re learning is not written in stone. How to ask better yes or no questions. The Evernote, yes, I need this. Thank you so much. Quizzes are written in pencil, don’t overcomplicate things, and all the gold nuggets for the Evernote and everything that Blake has shared as well.

Well, with that being said, let’s wrap things up here today. Let’s give it up one more time for our special guest, it’s the one and only Blake Stepan, one of our senior marketing experts here that took time out of his busy schedule to answer your questions. Suzanne, our amazing community manager here taking time to just do all the things. Isn’t she just such a sweet leader here inside the community making sure that we’re all taken care of? And the entire team of course advisors working tirelessly behind the scenes to just answer your questions, support you in the community, and cover everything that we’re covering. Remember, you don’t have to get it perfect, you just have to get it going. The best time to get it going is right here right now today so just keep moving. Keep moving forward. Just take that next little baby step. That’s all you need to do, that next little baby step. Remember, just keep swimming. The name of the game is sustain the game until you win the game and you’re going to win the game.

If you want to work with us to help win the game of business, not just win the game of quizzes, join us inside the Ask Business Coaching Program. You know the link, askbusinesscoaching.com/apply. Get your application in today because after today, that $3,000 credit all goes away and I would hate for you to lose it. Use it or lose it. Join us inside. Join me. Join Blake. Join the whole team. I would love to have you be a part of this group.

All right. We’re going to wrap things up here today. Have a great rest of your Friday. I want to remind you that the Monday next week is a national federal holiday here in the United States. It is the 4th of July. Our team will be off on Monday because it is a federal holiday and we’ll be participating in a much deserved day off to spend with their loved ones and family so keep all that in mind. Otherwise, I’ll see you on Tuesday where we’ll be talking about Week 2 and talking about your offer and diving into the next step of the process. All right, guys. Take care. Talk soon. Have a great rest of your day and I’ll see you on the inside. Bye bye.

Ryan Levesque:

Hello. And welcome back to the Quiz Funnel Masterclass. This is your host, Ryan Levesque, and I cannot be more excited for today’s session. I hope you are as pumped and excited as I am right here, right now, today. So with that being said, we got a lot of ground that we’re going to cover in today’s session. So if you’re ready, I’m ready. Let’s do this thing. And let’s dive right in.

Again, welcome back to the Quiz Funnel Masterclass 3.0. This is the Quiz Funnel Masterclass and today is all about Module 1, Lesson 2, Session 1, which is Your Quiz Offer. In fact, today we’re going to be going deeper into Your Quiz Offer, which is something that we touched on on the kickoff call, including how to set up your offer for success at the end of your quiz.

Now you might remember on the kickoff orientation session that we had last week, that we took a first pass at your offer, in other words, what you’re selling, who’s your market and how much is your price point and that clarity then helped us last week on the first training, all about creating your quiz hook. And I have to say, we have loved seeing those hooks getting created and tested and done. I’m just loving the activity inside the group right now, and just really, really, really excited for you and the journey that you’re on right now.

Now in this lesson, we’re going to go back to the offer and we’re going to dive deeper into things like how you position what it is that you’re selling. The various components of your offer, things like your buckets and the outcomes that you’re giving people based on the bucket that you put people into at the end of your quiz, and much, much more. So that is what today is all about. And there are a ton of insights and aha moments and nuances and little things here and there that I’m hoping you are going to pick up along the way in today’s session. As is always the case, we have a comment thread set up here inside the Facebook group. You can go over and check that out by going to QuizFunnel.com/Chat. In fact, if you go to that right now, you’re going to go to a post that looks a little, something like the one that you see on my screen. It says Your Quiz Offer. And what I’d love to invite you to do is go to that link QuizFunnel.com/Chat and we’re going to start with a question for you to answer inside the chat right out of the gate.

And the question is this, when it comes to your offer, the thing that you are selling, let me know inside the chat who is thinking about selling one product or service on the back of your quiz? If you’re thinking about selling just one product or service on the back of your quiz, at least this first quiz, the one that you’re working on right now, let me know by typing in one, O-N-E, inside the chat.

Now, conversely, if you are thinking about maybe selling more than one product, like for example you’ve got multiple things that you’re selling people based on the different answers people give you in your quiz, inside the chat type in more than one inside the chat. And by the way, if you’re not sure, if you’re still trying to figure it out, that’s perfectly okay, just type in, not sure, inside the comment thread inside the chat.

So this is the wake up, the orientation, the first micro exercise of the day. I want to get a sense for where we are right now, how we are doing right now. I’m seeing a lot of comments. The comments

are coming fast and furious right now, which is great. Let’s see if I can click on this and if Facebook can catch up with us right now. Hey, everybody, loving it right now.

All right. Look at us right now. Sue says one product. Stacy says one to start. Laura says at least one, I’m going to start with one. Rachel, Lynnel, Anna one, Chris, Kat, Randy Adam, one, C. Richard Porter, Taley one, Eva, one here as well, as I hit the refresh button right now. If we go here, Vicky, I’m selling one product and service or service on the back, Christy one, Bernadette one, Phyllis one, Jackson, one for now. So a whole bunch of us doing one. And if I scroll down a little bit further, I would guess we got a few of us doing more than one. Kara doing more than one, Moira doing more than one, Eric more than one, Nora more than one, Ron more than one, Adriana more than one, Jack more than one, Rose one, Daniela more than one. So we got a mix right here and some of us still try to figure it out.

Not sure Karina, perfectly okay to still be in that journey of discovery right now and try to figuring it out for yourself. Jennifer says more than one, this is my second quiz. More than one. We got a great mix here. Awesome. More than one, more, one product to start. Good. So we got a great mix here and I’m loving the engagement by the way, loving this interaction.

Now, the reason why I started with this question right now is because one of your first decisions that you are going to be deciding on with respect to your offer, and it’s going to be a exercise that we’re going to be going through here today, is that this decision is one that you’re going to be making between, what we call pure customization, and perceived customization.

Now pure customization is where you are selling a different product based on the bucket someone lands in. So you might have five different buckets and you’re selling five different products. That would be pure customization. Now perceived customization is if you’ve got five different buckets, say for example, and you’re selling everybody the same product, well, then you would be using what we call the power of perceived customization. Now, for some of you, you might be doing a hybrid of the two. You might have a few different buckets, maybe three of your buckets are all going to the same product, but then two of your other buckets are going to different products or services, in which case you might be doing a hybrid. So just keep that in the back of your mind, put that in the mental parking lot for now, we’re going to circle back on this a little bit later in today’s training, but it’s one of the first decisions that we’re going to be inviting you to make on today’s training as you ponder the answer to that question.

In the meantime, I would love to bring back my amazing, incredible cohost for this masterclass, our director of training and education here at the ASK Method Company, the one, the only Ms. Michelle Falzon. Michelle, how you’re doing?

Michelle Falzon :

Hey, Ryan, I am doing really well. How are you doing?

Ryan Levesque:

I’m doing really good. You got to tell us that’s a different background. That’s a new look. Are you in your home right now? Are you in some fun, exotic location, somewhere around the world?

Michelle Falzon:

I might be in some fun, exotic location, somewhere around the world. I’m actually on a different time zone to what I’m usually on. I’m in Bali, which is in Indonesia.

Ryan Levesque:

That’s awesome. I was going to ask you about that artwork behind you. I expect a full book report on just the artist. I really want to know the biography of the artist. I want to know the provenance of that specific piece of art. I’d like to know that. So when it’s gone to auction, so if you could get back to me on that’d be great. I’m sure we got some questions on what that artwork is all about. Michelle-

Michelle Falzon:

Aye-aye Captain.

Ryan Levesque:

We want to kick off with some wins, right? I mean, it’s a win that we’re here, it’s a win that we’re all together, but what are some of the wins that we’d like to start with?

Michelle Falzon:

Oh my gosh, look, there are just so many wins happening in the group, it is impossible to capture them. And I think anybody that’s in the group and seeing what’s happening in there, you will be seeing your fellow classmates posting various forms of progress. So whether it’s getting their homework done, whether it’s just having a small incremental win, and we just want to celebrate every single win, because Ryan’s talked a lot about progress and just keep swimming. So while it’s also great to get your homework done and to get your ads up and running, it’s also great just to make some progress.

So firstly, Ryan, there are some homework done. There’s a lot of homework done happening. It is oh so good seeing you getting your quiz hooks out there, figuring out which one is the right quiz hook for you. Whether you’re using the preferred Facebook split test method, whether using the fallback poll option or one of the other options we gave you to help you decide. And here are just a small sampling of some of the posts, some of the triumphant posts, Kristen Moore, Adriano, Geraldo, Leslie, Saffron Galoppe and David Boikin, sharing their wins in the group representative of many, many people who are sharing their wins in the group right now. And Ryan, I love this one from Becky Colberg. She’s announcing the winner of her split test, Which Over 40 Eating Style Are You? And I just love that sort of trophy and revealing what’s behind the red curtain there. And it really can be like that when you’re finding your quiz hook, it’s like ta-da, what was hiding in plain sight all along.

And Donna LaPointe is so excited. She says, this is the first time I actually got my homework done and posted in the right place before deadline. So, if you manage to get it in before the deadline, fantastic, but that does not mean you don’t keep going with your homework if you miss the deadline.

You can run at your own race, at your own pace and we love that you kept going Dana. That was awesome.

And finally, this one from Brian Williams, he said, I’m loving everyone sharing. And I am loving seeing that support in the group too and everybody’s sharing their own hooks. It’s really inspirational for everybody else. And he says, it’s a true abundant mentality, which I think is definitely a true statement about this wonderful community. And I’m sure there are people here, like who is learning a lot just from your fellow masterclass students and just seeing what homework they’re posting and how they’re handling certain situations or even the responses that they’re getting from the course advisors and others in the group. So it’s great to see you get your homework done too Brian. Well done.

And Ryan, as I said, it’s not just about getting those big wins of getting your homework done, it’s important that we celebrate each step you take, every time you make progress, that is a win. So if you got time to review last week’s training and you had a really busy week and you managed to make that space, hey, that’s a win. You know, maybe you’re juggling a full-time job. I see those comments in the group and you managed to make a few notes about what your hook could be. Maybe you’re not quite at the testing point yet, but you’ve started making those notes. That’s progress. That’s a win. And if life happened and you’ve only just managed to get into the online learning area and start to crack this whole course open and see what’s inside, that’s a really important piece of progress, because starting is one of the most powerful wins you can give yourself here in the program. So there was lots and lots of great wins. And Ryan, it’s really about, a bit of courage, a bit of grit, a bit of stick-with-it-ness.

Ryan Levesque:

Yes. Yeah, no, I can’t agree with you more because look I’ve said this before, I’ll say this again, remind yourself, this is your race to run. Don’t compare yourself to anybody else. Some of you are professional athletes, you do this for a living. You do this all day, every day and you’re just sprinting ahead, right? It’s like when I’m on the trail and I’m doing my trail runs, I see some people that are in the trail and they’re on a bicycle and they’re just like blowing right by me and I’m like, man, that’d be nice right now. Other people they’re walking, they’re doing their best. They might be walking a small dog and they’ve got things going on. Other people are recovering from an injury and they’re just doing their own thing. Sometimes I’ll be running and people will just blow by me also running and I’m like, all right, well, I’d love to be in that shape someday, right?

And just remind yourself, this is your race to run. Don’t compare yourself to anybody else. Comparison is the source of so much misery in the world. Just don’t let yourself fall into that trap of comparing yourself to anybody else. This is your race to run. You just keep moving forward as Michelle mentioned. And the name of the game is what you see right here on the screen, which is it’s all about courage and grit. It’s all about courage and grit. Remember courage is doing the stuff that scares you in spite of that fear and grit is just picking yourself up when things don’t go quite right.

So whatever that may be, remind yourself of that. And if you are juggling a lot of things and you’re finding even just a little time to make micro progress in the space that you’ve made available, I want to give you a special acknowledgement, because your courage and grit is what’s going to propel

you forward. And I want to remind you that it’s about moving forward. It’s not about falling behind or being ahead or anything like that, it’s just about making progress. We are going to give you deadlines to just incentivize you and give you something to aim for. But look, if you missed the deadline, say, oh, I missed the deadline. I got my homework in on Friday, or I still haven’t got my homework in, but I see all the great momentum inside the group and it’s inspired me to move forward. You do you. You do you. You use what works for you.

If you like the fire just lighted underneath your feet to get yourself moving forward and doing the quick step, great. If that stresses you out and you said, you know what, I’m just going to do my own pace, then you do you. So the important thing is that you just keep moving forward and I’ve said it before. Remember as Dory from Finding Nemo says, “Just keep swimming”. Just keep swimming, work at your own pace.

If you haven’t gotten your hooks yet, or you haven’t done your split test yet, that’s okay. There’s no such thing as falling behind. Remember, you’ve got lifetime access to this training. I want to remind you lifetime access. You’ll be able to come back and watch and re-watch at your own pace. So you don’t have to get it perfect. You just have to get it going, but the best time to get it going is right here, right now, today. So remind yourself of this as you go through each step.

Now, speaking of going through each step, I just want to put things in perspective, because last week in the quiz hook training, everything that you’ve done in this first week of the masterclass is to arrive at this place right here. You can see in last week’s workbook, back on page 33, this is last week’s workbook, not this week, last week’s, you have that little step that you are looking to arrive at, which is to find the winning hook for your quiz. That’s literally it. So as you find yourself getting caught up in things like running split tests through Facebook ads, and statistical significance, and setting up your custom domain, and wondering if you’ve worded things right in your SMIQ, and just all of the minutia of it, don’t lose the forest from the trees.

The name of the game, the only thing that you want to be arriving at right now, is what is the idea behind your quiz? That one line of text. Quiz, what is your number one, weight loss killer, that’s it? And it doesn’t even have to be carved in granite, it’s not permanent. What you’re coming up with right now, can just be your tentative idea.

I want to remind you that, and I said this on the Q&A call, your entire quiz it’s as if you are writing it or creating it in pencil. It’s not in pen, it’s in pencil, which means that even after you launch your quiz, you can still change the topic of your quiz. It’s not like it has to be perfect when you launch it and you can never change it. It literally takes 15 seconds to log into your bucket account, make a few changes to the quiz, and then you’re done. So you’ve got the ability and the maneuverability to make changes along the way. So just remind yourself, just keep swimming, relieve yourself with the pressure of having to get it perfect and continue with the process along the way.

I mentioned this on the Q&A call on Friday last week, but as an extra bonus, we announced this, like I said, on Friday. We’ve got two of our senior marketing expert coaches who serve our inner circle business coaching clients, we’ve been able to pull them away from that community for this next week. They’re going to be here helping to support us here in this community. It’s like an extra little bonus.

They’re going to be here. You can see Blake, you can see Peter, just being here, helping with split tests, helping with other questions related to Facebook and so on and so forth inside the Facebook group. We’ve borrowed them with permission from our coaching director, Stephanie Lakota. And they’ll be here for a few more days through the end of this week to just keep a peek in and provide a little bit of extra support along the way.

Now we are The Ask Method company, we are always listening to you, we’re always asking for your feedback and paying attention to what you have to say and one of our core values as a company is continuous improvement along with customer success and this is a real thing. So one of the things that I want to mention to you, and we announced this on the Q&A call for those of you who are on this on Friday, but we’ve got some other additions to this announcement, is some of the changes and up-leveling that we have made inside the online learning area.

Michelle, do you want to maybe quickly recap what those enhancements are for anybody who may have missed it and some of the new stuff that we’ve just added to the mix?

Michelle Falzon:

Sure. I would love to. And so these changes will happen inside your online learning area. So maybe we can go in there and actually give people a look around as we’re talking it through. But the first thing you’ll notice when you log in to your online learning area, you go into Module 1 there, and let’s just have a look at the kickoff call to start with from last week. So we’ll go into getting started. And if you haven’t watched that kickoff call, it’s got a lot of useful information in there for you.

So if you click on the kickoff call there, the first thing, let’s look at that video at the top there. We’ve made some enhancements to the video functionality and the first thing is we’ve added captions for those who may need to, or just like seeing those words on screen. So you click that little CC button there and you turn those captions on and you’ll be able to see when you are watching the video there. See, you can see there now, how everything is captioned as you go through the video. So that is rather awesome. You’ll be able to just, I like to often turn captions on just to help my comprehension. I’m quite a literal learner. I like reading words. So that’s there for you, or if you may even need those captions for other reasons.

The other thing that we have added is that we now have searchable video. Now, please, don’t everyone go in at once and try this, that may just hurt the system right at this exact moment. We’ll show you how it works now and you can go in later, but you can see there on the screen, how we’re demonstrating that. So you might just search for a word like bucket, and you can see now that word is highlighted in the text on the screen. And if you click on that word, it will take you to the exact point in the video. You can see there, it’s taking you to the exact point in the video where you want to watch that little section, and then you just click the little X sign and it’ll take that away. And then you can just hit play from there and you’ll hear whatever it was about bucket that you need to hear there.

So you can go straight to the section of the video that you’re interested in. And then this is a great way to recap learning. So watch the training once we recommend you do watch it all. But if you’re going back, or if you need to dive into something specific, you can now use the searchable video.

We’ve also got time stamps. So if you scroll down, you can see there the team has added in at all of the important moments throughout the training in smaller chunks, all the different sections and their timestamp. That timestamp corresponds to the timing in the video. Perfect, if you want to recap something real quick, just by looking at those timestamps or get that overview of the training. If you’re watching the recording, you got up to a certain point, it’s easy to pick back up where you left off, just note the timestamp.

Down the bottom, in the section where we have all the downloads, we’ve added transcripts. So if you want, you can download a PDF file with the full transcript of everything that was said on the training. So if that is something that really helps you to get the most from this training, you have those there at your disposal.

And that’s not all, as they say in the commercials. We’ve also added audio only MP3 files. So you can see there that kickoff call audio, the MP3 and you access that the same way, which is going to the little download text there and grabbing that file. So if you want to have Ryan in your ears, or have the team in your ears, as you are on your walk or your run or at the gym or whatever, you can do that as well.

So they are some up levels that we’ve done to support you, to get the most from all of the information that we’re sharing with you. And Ryan, I’ve got a couple of things just to give people a bit of a sense of what to expect in terms of timing of when these will be in the online learning area. So the ideal is if you can allow a week after your training session for absolutely everything to be available, the team will be adding things as quickly as possible. So you’ll still get the full length replay less than 24 hours after the training session goes live. So today you’ll get the replay less than 24 hours later. And within one week you’ll have those transcripts and all those other things.

Now, the good news is that last week’s training on your quiz hook already has all these features in it. It has your transcript, it has your audio file, it has all the captions and the searchable video. And you can see that on the screen right now. If you go to Your Quiz Hook, you can see you’ve now got all of that functionality. Here in the video, you’ll be able to see the timestamps and if you scroll down, you’ll be able to see your downloadable transcript and your audio. So next week, all of those goodies for this training that you are on today live, will be available next Tuesday, that is when that will be there.

So Ryan, the team is just constantly leveling up. We’re looking at what’s going on in the group and really wanting to make sure we’re supporting people as much as we possibly can.

Ryan Levesque:

Absolutely. And one thing I’ll mention real quick, just because I know we’ve covered most of this already, for those of you who are on the Q&A call last week, but for those of you who may have missed that Q&A call, real quick.

We also have an additional resource for you, for those of you who missed the Q&A call, which is an Evernote that you can see right here, that has some of the homework review work that Michelle and the team and I spent some time looking at the homework and put that together. And that you’ll find if I

go to Session 3, Your Quiz Hook, Q&A and I believe that is down here. Ryan’s Evernote Homework Feedback Week 1. Click that download button and that is right there.

All right, good. Speaking of homework real quick, there will be homework this week. I just want to let you know. So pay attention, we’re giving you everything you need to get done and keep moving forward.

I’ll mention this real quick, just in the interest of time, as we keep moving along briskly through this, we have a #ASKCourseAdvisor. This is a hashtag that you should never type in. You should never ever, ever, ever, ever type it in. This is a hashtag that is reserved for when one of the ASK Method Course Advisors is responding to a post, that they will add this hashtag on the very end of it that lets you know that, oh, that is a ASK Course Advisor. If you start using the hashtag, then that means you have volunteered yourself to work for my company for free and you have become one of our ASK Course Advisors and we will begin giving you jobs that you will not realize that you have volunteered yourself for. So never use this hashtag. Only use this hashtag when it comes to searching for it inside the group to find responses given by one of our ASK Course Advisors.

I mentioned this on the Q&A call on Friday last week, but just to reiterate. All good? We make sense? We’re all clear on this one point? ASKCourseAdvisors should only be typed in by one of our ASK Course Advisors. That lets everybody else know that the response was from an ASK Course Advisor. If you start using the hashtag, other people are going to start going to you and they’re going to be expecting you to answer their questions. And I don’t know if you want to work for free, but if you do by all means, we’d love to have you, but I don’t know if that you want to sign yourself up for that job. Okay? Good.

Moving forward, moving along. All right. All homework templates, checklists are all laid out for you in this workbook, in the section QuizFunnel.com/Learn. It’s all right there. Remember save it to your computer. Saving that we’ve been talking about every single lesson. With that being said, I’m going to get right into it now and let’s dive right in.

All right. So let’s take a closer look at your offer. Now this is a image right here. What movie is this from? Post inside the chat. Do you remember this movie? Yeah? Which one was it? It was Indiana Jones. And which one is it? Which one in the series is it? Indiana Jones. I’m hitting the refresh button right now. Let’s see Facebook can’t keep up. Facebook’s trying to stream. Temple of Doom. I think you are right. It is the Temple of Doom.

So this is an awesome scene. I don’t know if you remember this scene, but it’s a scene where Indiana has to cross this giant rope bridge over this massive chasm. And this bridge image is something that I want to talk about. And I want to invite you to have it in your mind. And by the way, remember, we didn’t state it inside the announcements here, but I want to remind you that using that hashtag nugget, #nugget is a great use of your energy during this call, during this training to pick up on all the nuggets that you pick up along the way.

Now, the reason why I like this bridge image so much, is because when you’re marketing your product, you want to think about your clients as being on one side of this bridge and you are on the other side of the bridge and we’ve got to get our prospects, our prospective quiz takers to cross the

bridge, to go from one side of the chasm, to the other side of the chasm. They’re on one side, you want them to cross to the other side. How do we get them to cross? Well, that’s where a quiz funnel comes in, in this metaphor.

Quiz funnel is an incredibly powerful way to build a bridge between you and your customers. Again, imagine your customers being on one side of the chasm. You want to get them to cross to the other side. So we’re building this bridge that connects both sides of the chasm or the canyon together. And what you need to do, is you need to have an offer that is going to compel your ideal customers to cross the bridge one tiny little baby step of the time. And really that’s what the quiz creation flow is. So if we quickly go through it, attract, diagnose, and prescribe. Remember, your people are here, they’re on the attract step. You want to get them over here on that prescribed step, where you’re giving them your product or service and this bridge is what bridges the gap. Your people are on one side, you’re on the other, you want to bridge the gap.

And so with the quiz funnel, the process, again, looks like this. We’ve got a welcome step, that attracts people to your quiz, followed by a series of questions that are designed to diagnose a person’s situation and then ultimately, a quiz outcome where you’re giving people one of several possible outcomes. One of possible, several results. Like for example, you are type A, you are type B, you are type

C. Those are all examples of outcomes. And then from there we want to offer them the next step that you want them to take to continue the journey of working with you. That could be to join your list, buy your product, watch your sales video, attend your webinar, book an appointment, buy an affiliate product, join your launch, answer your deep dive survey and so on and so forth.

Now, of course, this is the order in which your quiz takers take your quiz. But remember, you don’t build your quiz in the same order that people take your quiz. We start with the end in mind, right? We start with the end in mind and we’ve already done this, right? We’ve gotten clear on what you are selling, who you are selling to, and what is your price point? We’ve gone through that first past step. And then last week we went back to the other side of the canyon, the other side of the chasm, and we designed a hook that’s going to attract the right type of people to your offer. There’s two parts to that hook. Remember we’ve got your quiz topic and your quiz framework, type, killer, or score. So we came up with the top four best ideas and then chose a winning hook. And ultimately what we’re going to do, is reverse engineer the right questions, which is the final piece of the equation from that combination of knowing your hook and being clear on your quiz outcomes and what it is you are selling.

So you might expect that this week you’d be working on your questions. Like that makes sense, right? And I get it, Ryan, isn’t that the next step? Isn’t that where I need to just call time out for a moment, because yes, I got to call time out, because once you’re clear on your offering and your hook, you do want to build out your questions, but there’s another layer to your offer that we need to get clear on before we do that. And this layer to your offer is something that I’d love to invite Michelle, if you might come on and talk a little bit about why we do this. Why we go back to the offer before we jump right to the questions, before we go right to building that rope bridge, so to speak, that’s going to invite our prospects to cross from one side of the canyon to the other.

Michelle Falzon:

Yeah, it’s a really good question, Ryan and we sometimes get that observation from people it’s like, hang on, why are we going back to the offer again? I want to keep going forward. And this really is going forward, because one thing you’ll see when you’re doing your quiz, is that it is a little bit of an iterative, like a back and forth process. Sometimes you need to go back and forth here a few times. So as you go forward and you figure out each step, you gain clarity on the earlier steps and you might even want to change something, or you might realize, oh, hey, I think it would be better if I just tweaked it a little bit like this now, so that it fits in here with this. And I want to let you know that’s perfectly okay. In fact that’s normal and we expect that.

You’ve all been part of the creative process in one way or another and creating some project and it can be a little messy at this stage and just embrace that mess, because from that will come something really awesome. So you may find that you are already rethinking or shifting what you plan to offer, now that you’ve seen what your hook, your most popular hook is, or you’ve got some insights on your hook based on what your offer is. And you’ll get some new things that you’ll learn today, some nuances that may influence or cause you to tweak some of the things you’re working on, that’s all A-okay.

So we’re unfolding this process for you one step at a time in the optimal order for your success. So just trust this process. So yes, we have gone forward and back a little bit and that’s been very, very deliberate and we’re going to go much deeper now into the offer process. A whole bunch of things we did not cover in the kickoff call when we did our first pass of the offer. So the goal of this offer stage that we’re really working on now, is to create demand for the thing you’re going to sell or offer next. That is our goal. And the ultimate goal in most cases is to sell something at the end of your quiz. We say in most cases, because sometimes you’re building your list or adding people to a wait list for something you’re going to offer later, but eventually your goal is to sell something.

As Ryan has said, this is a marketing quiz. It is not some sort of deep, scientific, special assessment that has been rigorously, scientifically tested that people pay for. It is that front end, really powerful, way to attract your audience, diagnose them and help them to really feel seen and heard, so that you can then prescribe the next step that you can do to help those people. And ideally, that is something that somebody can buy from you.

And so it is a free quiz that attracts people to you and leads them through a process so you can better sell and better serve. And Ryan, I know that is something you are really passionate about, better selling and better serving.

Ryan Levesque:

Yeah. And the way we do that, so the whole premise behind the quiz-

Michelle Falzon: That is serving.

Ryan Levesque:

Yeah. And the way we do that, so the whole premise behind the quiz funnel is that your quiz funnel is designed to put people into different buckets, right? It’s instead of selling to people in a one size fits all way, we got to put people into different buckets, understand a little bit about who they are so that way we can customize the way in which we communicate with them. And that’s what we’re going to be talking about in this next session here today is how you do that, how to figure out how many buckets is right for you, how to figure out what your buckets are going to be, and the process for dialing this all in. So let’s talk a little bit about the answer to that first question, first and foremost, how many buckets? How many buckets make sense? It’s an important question.

And before I reveal what the sweet spot is, and again, this is based on years of testing, years of experience, one of the guidelines that I’m going to be really firm on here is, and you want to stick to this, especially with your first quiz, is you want to emulate before you innovate. This is in like one of those, follow the instructions at least once. All of you rule breakers. Yes, I’m talking to you. I know it’s hard for me too, trust me, I am one of these rule breakers myself, but I always remind myself whenever I’ve invested in my education, if I’ve invested to work with a coach, a mentor, a teacher or trainer, I ask myself if this person, if this person and their team have invested tens of thousands of hours in a process, don’t I owe it to myself to at least try it the prescribed way, at least once, right?

Unless you’ve invested a hundred thousand hours of your life doing this for the past 15 years then chances are, we’ve probably spent a little bit more time making mistakes, doing all the wrong things, messing things up, having bad batches of dough that we’ve had to throw away. Instead of trying to create your own recipe right out of the gate, follow the recipe at least once, right? We’re on the same page on that front? And this is one of these areas that I’m going to be pretty firm on so that way you get the most out of your quiz and get the best results possible. The sweet spot to put people into is between three to five buckets. Now three to five, not 35, between three and five.

Now, the reason for this is this follows, you don’t want to go less than three, because if you go less than three, you’re really not taking advantage of the power of segmentation, personalization, and customization. On the high end of the spectrum, if you’re doing more than five, you’re creating too much complexity. You’re adding unnecessary, extra work for yourself. And there is a law of diminishing returns. And I know some of you are saying, but wait, I wanted to have seven buckets or 17 buckets or 77 buckets. Again, emulate before you innovate, follow the instructions at least once. So this is important to write down.

Now, the next question is how do you put people into different buckets? Well, the way you decide what bucket someone’s going to go into is through the answers to your quiz questions. But wait, Michelle, didn’t we just say we’re doing questions next week. I’m a little bit confused here, how does this all work?

Michelle Falzon:

I know, I know, this is that part where we are just going to ask everybody to just trust us, trust the process and it will all become clear because here’s the thing, you come up with your buckets before your

quiz questions. And this is a really, really important aha. Many people get this wrong when they try and do this on their own. And they try and come up with their questions and then figure out what their buckets are and it can get you really caught up, but it makes a massive difference to how effective your quiz is when you create your buckets, when you are really clear on those buckets, before you create your questions, because what you can do then is you can reverse engineer your questions based on what those buckets are. And that makes sense, right? And you’ll start to see why this makes sense as we go through this process.

This one tweak will make your questions when we get to them next week so much easier to create and your quiz also, so much better. So don’t worry about your questions now. Just unhook that, oh, but I want my questions all right now, just unhook that need just for today, just for this week, they come after you create your buckets. And I’m just going to say that again. Don’t make the mistake of racing ahead and trying to do your questions now, or think about your questions now, that part of the process will all take care of itself once you have your buckets. So focus here and now on your offer, everything that happens after they’ve answered your questions, which includes the buckets you are going to put people into.

Ryan Levesque:

Yes. Plus one. So everything that Michelle just mentioned right there, I want to just plus one plus 100 plus 1000, we start with the buckets, this is absolutely critical. This is the process I go through anytime I create a quiz. It’s the process that we go through in our company, it’s a tried and true process. You want to start with the end in mind, you first begin with your buckets before even thinking about what your questions are. We need to know the possible destinations that we’re going to be putting people into based on their quiz question answers. Make sense? You with me? Good? Yeah. Let me know in the chat inside the comments that this is all good. It makes sense. Yes. Thumbs up. Give me a gif. Give me something to let me know. All right, great. Now the reason for that is because based on a person’s bucket, they are going to get two things. Michelle, maybe you could talk a little bit about what the two things are that people are going to be getting after they are put into one of these three to five possible buckets.

Michelle Falzon:

Yeah. I’d love to. So just imagine they’ve come through your quiz, they’ve answered your questions and they’ve now been allocated into one of these three to five buckets. The first thing they’re going to get is what we call an outcome. Now let’s go back to the quiz creation flow. You can see it circled there on the screen. See that offer portion. It’s divided into two parts, outcome and sell. Right now let’s just focus on outcome. That is the quiz result. That’s the thing, your quiz hook that you worked on last week, promises that they’re going to get when they take your quiz. So for example, one of the quiz hooks we saw in the homework from last week was Dorothy Holtaman’s weight loss quiz. And so the hook that we kind of suggested as perhaps an improvement was quiz, what’s your weight loss body type?

And now this part we’re just making up, but let’s just say Dorothy’s focusing on three weight loss body types, the ectomorph, the mesomorph and the endomorph. So they’re the three outcomes, the three possible outcomes that somebody can have, the three ways they could be bucketed once they’ve completed the questions in Dorothy’s quiz. So then the outcome someone would get when they take Dorothy’s what’s your weight loss body type quiz is that they know which of those three weight loss body types they most likely have. They didn’t know it before they took the quiz. They took the quiz, they answered some questions and now they know which body type they are. They might be mesomorph for example. So there’s a lot of value, inherent value in just delivering this outcome, because remember, people are driven by the idea of self discovery. We all like to learn something about ourselves, your quiz takers love knowing something about themselves they didn’t know before. And that’s one of those key magical pieces of a quiz and why a quiz is more effective than many other forms of lead generation.

Plus this outcome that you’re showing them has been tailored to their specific situation, which makes it more likely for your quiz taker to want to know more from you, because they already feel seen, they feel heard, they feel understood by the process you’ve just taken them through. And that’s why quiz funnels are so much more effective at conversion into the sale as well, because they’re feeling like, yes, this person’s seen me, they’ve already given me value and they’re already ready to do something next with you. So let’s look at a visual example, overlayed over the quiz creation flow. So you can start to see how these concepts map to your real life situation or to other people’s quizzes.

So this is Mastin Kipp’s quiz funnel, you’ve seen it before in one of the previous trainings. His quiz hook is what is your nervous system survival type? And you can see his welcome page there, just there on the left of the screen. What is your nervous system survival type? Okay. Now he’s promising me some self discovery. Once a person answers his questions, that’s the diagnose part, he then knows which bucket they belong to. Now in Mastin’s case, he has five buckets. Remember the sweet spot is three to five buckets and there are five possible nervous system survival types. They are procrastination, perfectionishm. Oh, I’ll say that again, not perfectionishm, perfectionism, overwhelm, distraction and putting yourself last. So he has thought about his hook and he’s decided they’re the five buckets he’s going to move somebody into this nervous system survival types. And every person taking his quiz will get organized into one of those five possible buckets based on the way they answer the questions.

So at that point he’s bucketed them, he now gives them their outcome. You can see now we’ve moved over to the right hand side of the quiz creation flow. That is he’s given them their quiz result. So the quiz result might be, Hey, your type is actually overwhelmed or putting yourself last or whatever that might be. And this is where he’s going to explain a little bit about their outcome to them. So, what it means to have this nervous system type that is overwhelmed, how you might think about it, how it might show up, things like that.

And this is an important part of setting the scene for what you want people to buy from you or what you want people to do next. So depending on what bucket someone lands in, when they take Mastin’s quiz, they’re going to go to one of five outcome pages, for example, either the procrastination outcome page or the perfectionism outcome page or so on. And you can see on your screen there, how that view that we’ve just showed you how you can see that’s now five separate outcome pages might

just help you to see how that’s going to look inside your quiz. You’re going to create an individual outcome page one for each of those five possible outcomes. Now, if you had four buckets, then you would need four outcome pages.

So does that make sense? Ryan, I think it would be good time just to check in on the chat and just post in the chat for us, is this starting to gel? Are you kind of getting how this is working and you’re seeing maybe why we’ve been so interested in this quiz creation flow and really embedding this idea? And I’m just looking in the chat now. Penny says, yep. Makes total sense. Randy says it makes sense. Good. I think we’ve got a few people. David, fantastic. Okay, awesome.

So this place here, this outcome step, the first part of what’s happening over in the offer stage, when they get the specific outcome related to their unique situation, this is when they get that explained to them. We’ll talk about what you say on that outcome page in week four of this masterclass. So don’t worry too much about that right now, we’re just trying to give you the gist of it. But rest assured, when we do that, we’ve got a step by step template for you that makes that part really straightforward. So for now, though, just getting this overall concept is what’s important because a little later today you are going to start thinking about what your buckets are. So that’s the first thing. Ryan said there was two things. The first thing you’re going to do once you’ve bucketed someone is show them their outcome. And Ryan, I don’t know if you had anything you wanted to add to that and perhaps you can let us know what the second thing is.

Ryan Levesque:

Yeah, no, that’s perfect. I mean, that’s the first … the name of the game is before you can start selling your thing or the next step that you want someone to take, you’ve got to deliver on the promise of the quiz, right? So what is your nervous system survival type? Your nervous system survival type is what’s known as overwhelm and here’s what that means, right? So you’re giving people the outcome. That’s the thing of value you are providing to someone in exchange for taking your quiz and giving you their contact information, right? That is in place of a, one size fits all lead magnet, like an ebook that someone gets, downloads, saves it on their computer and never reads it. The reason why quizzes work so well is because people are insanely curious to find out their results in real time. So that’s what the outcome piece is.

But the second thing is which is equally important and works hand in hand with the outcome. After someone has completed your quiz questions is you’re going to sell them something. Or at least you’re going to ask them to take some next step with you. Now it’s not to say that you might have a buy button on the next page, because what you are selling may require some form of presentation, it might require getting on the phone with someone, it might require coming in person to your dental clinic, it might require a next step, but the name of the game is to move people along to that next step that moves them closer to becoming a paying customer or client. And so in Mastin’s example, right here, he is actually selling his book, Claim Your Power. Now, but there’s no limit to what you can offer on the back of a quiz.

And we’re going to cover in today’s session, the various options that you have available to you, and then how to decide what your next step is going to be based on what you’re selling, your price point, product and so on and so forth. So let’s take a look at this in a little bit more detail. Michelle, maybe you can go through another example, I think it’s … I love learning through examples. I think the more examples that you see, it starts to kind of really … you start to see the trends, you start to see the commonalities, the nuggets start to come out. So Michelle, maybe you can go through this next example. This is Alexis Fedor’s example.

Michelle Falzon:

Yeah. I agree with you. Examples are the best way to see how this whole process works. And Alexis is a great example. She teaches artists how to turn their art into a business. And her quiz hook is what’s your art marketing type. So that’s the hook. And you can see that in her welcome page there. And then once someone answers her questions, so they’re going to go through the bridge, which we’ll talk about next week. She’s able to sort people into buckets based on their answers. And then she does those two things that we talked about, the first is to show each person their outcome. That is which of the art marketing type buckets they belong to. And you can see here that Alexis has five art marketing type buckets, dreamer, architect, classical, optimistic, and visionary. So she’s thought about her process and decided they’re her five buckets.

And she then presents the relevant bucket to somebody based on their answer. So they might be, for example, optimistic. She explains a little bit about that. And then the second thing she does is she moves forward into selling something. And in this case, she’s getting people to join an online challenge. At other times, she’s had people register for a webinar at this point where she directly sells her online art marketing course. So the great thing is you can put different next steps on the end of the same quiz at different times. So say you’re like Alexis, and you might do a launch of your art marketing course at certain times throughout the year, then you can go straight to the webinar where you’re going to give people some more value and then make an offer for them to buy your art marketing course. And then the rest of them. Yeah. You might send them to a wait list or a challenge or some other thing that you are doing throughout the year. So you’ve got a lot of options there and you can see how Alexis has been using that sort of flexibility as well.

Ryan Levesque: Yeah, absolutely.

Michelle Falzon: Ryan.

Ryan Levesque: Yes.

Michelle Falzon:

Over to you.

Ryan Levesque:

Yes. Yeah, absolutely. So what I want to reiterate is that you’ve probably noticed by now that your offer has two parts, right? So every offer has two parts. We call it the outcome step and then the sell step, the step where you’re asking someone to take something next. So the other example, we looked at a moment ago, Dorothy’s example, the weight loss quiz, what’s your weight loss body type. In the first step outcome, she’s going to reveal the outcome that someone has, and then she’s going to then prescribe the next step with what she’s actually going to sell. So in this case here, in Dorothy’s case, she mentioned that she’s selling a DNA directed, personalized diet and lifestyle product at the end of her quiz. So that’s the thing that she is going to sell. And that’s this prescribed step. So you can see at the prescribed step, the offer that you put forward is now a thoughtful prescription based on each individual specific situation.

You’re not selling to everybody in a generic way. You’re now taking into account their unique circumstances based on their bucket and you’re customizing the way in which you communicate and sell to that individual. So if we look at this, we take a closer look at the quiz outcome. This is one of … another way to look at this is what we call the bandaid. Now the bandaid is sort of like the short term quick solution. And the thing that you are selling is the cure. So this is another way to be thinking about your offer, bandaid and cure. The cure is the way that you solve the person’s problem with a longer term, more permanent solution to solve their challenge that they’re struggling with in their life. Now, this is important and this is worth writing down. People do not know that they need your cure. People are not walking around right now thinking, oh gosh, I just need to buy your product or service. They’re not thinking that at all. They’re not saying, oh, this is the thing that I need to buy right now. They, in most cases, aren’t even going to be aware of your product or service before you talk about it, before you introduce it to them. People don’t know in Alexis’s case that they need Alexis’s art marketing course. They don’t know that. People don’t know that they need Mastin’s book Claiming Your Power. They don’t know that. And whatever your cure is, chances are that there are not thousands of people right now, out there in the world who are looking for it right now. Now I thought Michelle, maybe it would be helpful to look at an example of this in action and how this kind of all comes together.

Michelle Falzon:

Sure thing. Let’s take a look at one of our previous quiz funnel masterclass students, to see how they did it. I find it’s helpful to see my peers, people who are doing the same thing that I want to do or people in the same situation, maybe just one or two steps ahead of me. And so Alanna McGinn is somebody who did this course in a recent year and she sells sleep coaching. But the chances are just like Ryan was just saying, most people aren’t jumping to the conclusion, they need a sleep coach. That’s not necessarily what they’re typing into Google or what would get their attention when they’re scrolling Facebook or YouTube. Remember what Ryan said, people don’t know they need your cure. They think they need the

bandaid. They think they need this quick fix. And so in Alanna’s case, they want to know how they can get to sleep, or how they can sleep through the night or why they’re waking up at 3:00 AM.

So that’s why her quiz hooks that she submitted when she did her version of the hook homework, they don’t really mention coaching. The hooks that are going to get attention are the ones speaking to this specific topic or issue that is the most on her ideal customer’s mind. So in fact, you can see here, she made a post when she went through this program, outlining what her hooks are and you can see they are quiz, what’s your bedtime routine type. Quiz, why do you keep waking up at 3:00 AM. Quiz, what’s the number one reason you’re awake at night and what’s your number one sleep Buster in the bedroom. So these hooks are written from the perspective of speaking more directly to the thing her market is thinking about, the thing that they might be worried about or the thing they might have this really high degree of curiosity about because that’s what’s going to make your quiz really attractive to them.

And interestingly, you can see, if we just show the arrow there pointing to the winning hook quiz, why do you keep waking up at 3:00 AM? Now to me, that makes a lot of sense why that would be the winning hook. And maybe you can have a little think about that just for a second and type into the chat why do you think that is a really … why would that be the winning hook? Why would that be something that most of her audience was interested in? And I’m just going to check what you’re saying there. It’s personal. Charles says it’s a major pain point. Rhonda says, yeah, because it’s a real pain point. Penny says, it’s a problem aware hook. And Dave says, it’s something that’s happening to the prospect. And Debbie says, everyone wakes up at 3:00 AM at some time, it’s something you can see in your real life. Right?

So it makes a lot of sense. It’s speaking to the question her ideal customers are most likely asking in their own minds. And that is really key. What is the language going on in their own mind? And in her case, her people are likely saying, why do I keep waking up at 3:00 AM? Oh, I had a terrible night, I woke up at 3:00 AM again. Why on earth am I waking up at 3:00 AM? Here’s what’s not going through their mind necessarily or through the majority of people’s minds. Gee, I need a sleep coach. They’re really thinking about the problem. And so there’s an example I hope Ryan, that kind of illustrates this idea that people aren’t necessarily aware of your cure.

Ryan Levesque:

Yeah, absolutely. And this is why we test, this is why we put different ideas out there because you can see in Alanna’s case right here, just how dramatically different the performance was for each of these hooks. And you could see one just really clearly struck a chord with her market. And that’s why we go through this process. But going back to this bandaid cure transition. A thing that I like to think about, is think about it like this, if a child skins his or her knee outside, like if you’ve got young kiddos, I’ve got young kiddos, kid skins a knee outside at that age where they hurt themselves, they run inside. They say, mommy, mommy, I need a bandaid, right? They’re not walking around saying, mommy, I need, an ice pack and I need this cure, they don’t know.

And in the same way, your market doesn’t realize that they need your cure. You know they need their cure. You’re like, why isn’t everybody walking around asking me for my cure because I know it can help you. They just are not aware of it. They’re not walking around thinking, oh, I need to buy this thing. They have this false belief in their mind, this misconception that the bandaid is going to solve the problem. So the outcome delivers the bandaid. The outcome that you put … that you deliver to people based on their bucket gives people the bandaid. And so in the case of Mastin, the nervous system survival or overwhelm type, a nervous system survival type is a procrastination in the case. And that would be an example of a bandaid. It’s a short term help that’s not the cure.

It’s helpful, yes it’s definitely helpful to know that your brain’s response mechanism is procrastination and oftentimes the diagnosis and self discovery, even if you don’t even go beyond that, even if you’re just saying based on everything that you’ve told me, based on the little I know about you in the answers you’ve given us inside this quiz, your result is procrastination. Even if you just stop there, just knowing that in and of itself that is valuable. And what it also does is it paves the way for you to introduce your cure right? Now, don’t get hung up on Tylenol. This is just an illustrative thing, it could be any medicine that you can think of. It could be herbal, holistic, natural medicine. Just absorb the concept here that there is a cure, something that you sell that you know is going to solve the pain point in that person’s life.

It’s going to fill the gap in that person’s life. The thing that they are missing, that is where your paid product or service comes in. And you give people the thing they think they need in the form of the band aids and you pivot to introduce what you sell, which is what you know they need. And just like the kiddo who skins his knee on the pavement, when he is riding his bike outside and runs inside and says, daddy or mommy, I need a bandaid. You put the bandaid on the knee, give the kiddo a hug, the tears slowly go away. And you say, right bud, listen, if we’re really going to make the pain go away, I got to put an ice pack on it because it’s starting to swell. Can we do that now? So you give people the bandaid and use it as a pivot point into your cure. So Michelle, maybe you could just kind of go into the bandaid piece in a little bit more detail. Just the bandaid that you give away for free.

Michelle Falzon:

Yeah, absolutely. Because your bandaid just as you said, is what you give away for free. It is that outcome point and it’s the value you deliver after someone takes your quiz. And I think we’ve really kind of made that point clear. The diagnosis, as Ryan said, is a thing of value in and of itself. You don’t have to do a lot more because people feel like at this point, the temptation is to over deliver here and just taking them through a series of questions and then letting them know, letting them have that experience of self discovery is something of huge value. So each outcome is going to have its own bandaid. Now this is an important idea. I’m just going to say that again, each outcome will have its own bandaid. So for example, we’ll just use Mastin’s quiz again. Ryan was just mentioning it as well.

Your nervous system survival type is procrastination. So for procrastination, just that one bucket, there’s going to be some specific things that he’s going to want to say that are different to perhaps one of the other buckets like overwhelm, right? So for the procrastination bucket, he’s going to say what that

means is, in certain situations, this is how it’s going to show up and LA LA LA LA LA. And then he says a common mistake when you have this nervous system survival type is … so he’s adding dimension to it, he’s putting a bit of flesh on the bone. He’s saying that can result in, here’s how it might show up in your life. And this person is watching it going, oh my gosh, yes, this makes so much sense now because that does happen to me. And this is something that happens when I do X or Y and then he pivots into here’s what you need to do about it. So that outcome in and of itself, those things that we just listed there, what this means, how it shows up, that can be incredibly valuable for the quiz taker.

So at a minimum, the bandaid explains the diagnosis, the result that somebody got. It can also potentially offer a partial fix to the problem. So just like in the example Ryan shared there of putting the bandaid on the knee, but actually, we need to eventually get some disinfectant on that or give you some pain relief or put some ice on it. But right now the child can just say, I just want the bandaid. And it’s often the same with your quiz taker. You’ve set them up with the hook, they’re already thinking about what is my survival type. Now that you really need to deliver on that. So you give them the diagnosis, you potentially offer a partial fix to the problem. And you can also include a small piece or taste of your paid cure. But the most important thing here is that you don’t overdo it, over bake it here because the bandaid needs to set the stage for the cure.

Ryan Levesque:

Yes, absolutely. This is an important piece and I’m just going to leave this slide up just for a moment on the screen, because this is a place that I think some people, they let their mind get distracted at this point in the process and they say, wait, wait, wait, what? How does this exactly work? So I want to just reiterate everything that Michelle just mentioned right here. So first things first, each outcome has its own bandaid. So if you’ve got five different outcomes, procrastination, overwhelm, perfectionism, et cetera, et cetera, each one needs its own bandaid, its own explanation, its own thing of value that you are providing to a person based on their unique situation. Again, it can be a partial fix to the problem. So let me show you as an example, there’s an entire process that people who suffer from perfectionism tend to benefit from when it comes to improving the way that you deal with change and struggle in your life.

And I want to give you one specific tip right now, right? That’s a partial fix, right? It can include a small piece or taste of your paid cure. So we have a 10 step process that we walk people through to go from struggling with anxiety, to living life effortlessly. And I want to give you the first step of this process right now that’s an example of a small piece or a taste. Now what’s most important is that the bandaid is setting the stage for the cure. Right? If we do that partial fix little technique that I just expressed verbally a moment ago, we have a 10 step process that we walk people through and I want to walk you through the first step of this process right now. Naturally, what does it do? Creates cognitive dissonance in the person’s mind. It creates this gap. Well, what are the other nine steps?

Well, in case you’re wondering what are the other nine steps of the process? This is what we help people with all day every day. And I want to tell you a little bit about our program, where we work with you, not just on the first step of the process, which you’ve gotten a taste of right now, but the entire

10 step process, and it’s called our 10 steps to eliminating overwhelm. So it opens the door and sets the stage for you to talk about your cure.

So I’m just going to pause on this for a moment. I want to make sure that’s landing with you because this is an important concept. This is a place where I see a lot of people who don’t have this level of support. This level of insight, struggle with quizzes because they don’t realize what is happening at this critical moment, this critical juncture, this critical joint, it’s like a joint in the body, it’s a joint in your quiz that this connective tissue that connects the bandaid to the cure, it’s absolutely essential that we kind of understand what it is that we’re doing, certainly on a conceptual level and then we’re going to start getting into specifics as we come up with your specific buckets for your quiz. So I just want to make sure all good? Making sense? Michelle, I think you’re taking a look at the chat right now to let me know if there’s anything that’s unclear on what we shared.

Michelle Falzon:

I know it’s all good. I just wanted to just point out, we’ve got a few people asking, well, hang on, what about the score framework? But what we’re talking about now, conceptually applies to whatever kind of quiz you put together. Right?

Ryan Levesque:

Right. Exactly. So type, your different outcomes are going to be type A, type B, type C, type D. Killer is going to be killer number one, killer number two, killer number three. And score is going to be what score that someone lands in. Now when we talk about score and we’ve already shared this, but I want to reiterate this concept, score is not, your score is 81.365723 and here’s what that means. Your score is you are in this bucket. So think about score as like in school where you have different grades, you’ve got score as like in school, where you have different grades. You’ve got grade A, grade B, grade C, grade D, grade F. You’ve got different scores in that sort of way. We use a score by putting people at a key milestone, a key stage, a key step. So we’ll talk a little bit more about score in a moment, but yes, this applies equally to type killer score, no matter what framework you’re using in your business. We’ll go through some more examples a little bit later on so you can see exactly how it comes into play. All right. So, what we talked about right here… Go ahead, Michelle. Is there anything else you wanted to add?

Michelle Falzon:

Just that most people are really grasping the concept. There’s just a little distinction, I think, around your bucket isn’t the thing you’re selling. I know we’ve just been talking about that, but I can just see a few comments here that might still be a little gray area for people. So the bucket is just the outcome or the band-aid, that short-term fix. It says, “Here’s your quiz result.” Then you’re going to move them into what you’re selling through either that pure or perceived customization that Ryan was talking about. That will become clearer to you as we go through the training today, but I just wanted to point out the bucket isn’t the thing you’re selling. The bucket is the quiz result.

Ryan Levesque:

Yes, exactly. So you can think about it like this. If I were to just draw it on my iPad right here, you’ve got a bucket. Here’s our bucket right here, like this. We’ve got potentially three to five of these buckets that we’re putting people into like this, and we’re going to be using our quiz questions to sort people into one of these buckets, right? So we got to figure out which bucket are they going into? Are we putting them in the green bucket? Are we putting them in the yellow bucket? Are we putting them in the orange bucket, or are we putting them in the blue bucket, right? So we got to know what bucket someone is landing in. Based on their bucket, we’ve got to give them their outcome, their results. So based on everything that you’ve told me in all of these questions, which we have not yet figured out, because that’s coming in next week, so based on your answers to all of these questions that you’ve filled out, boom, we’ve determined that your bucket is this one here. Your result is green. Okay.

Now, let’s talk a little bit about what green means, what green is all about, why you are green, how green is different from yellow and orange and blue. Let’s talk about as someone who is green, what you might want to do about it, right? That’s all the outcome. That’s the band-aid, the thing that we’re delivering to people for free. It’s the valuable explanation we’re providing to the person based on the bucket that they’ve landed in, right? So that comes there. And then from there, we’re going to sell them something. We’re going to invite them to either buy something or take that next step with us. That’s the next step of the equation.

But the bucket is not the thing that you are selling. The bucket is the place… Think about the bucket is if you think about it in an actual physical bucket, if a person is like a golf ball or a ping-pong ball, and you have these four buckets in front of you, what bucket are you putting that person in? Are you putting them in the green bucket? Are you putting them in the yellow bucket, the red bucket or the orange bucket or the blue bucket? The questions that you ask here are going to determine which bucket that ping-pong ball goes into. And then based on the bucket that ping-pong ball goes into, that sets off this chain reaction of all the next steps that are going to happen along the way. Okay. Good.

Now, this is one of the magic pieces, the important pieces of magic sauce in our quiz funnels. A lot of people who don’t know this, they try to do this on their own, get this wrong. First, you give someone a band-aid, like we’ve talked about, for example, what’s your art marketing type. You let them know what their type is. Your type is the dreamer. And then you give them the band-aid. Here’s what that means. Here’s what that is. Here’s some common issues, mistakes, and here’s what you can do about it. So the band-aid, again, is like the thing of value that is based on that person’s bucket. Okay. Great. So you can think about it like this. I’ll do one little icon here that I think might be a little bit helpful to understand this. We put people in the bucket and then we’ve got our little band-aid right here, right? And then we are going to sell the person the product.

So we’ve got in this case right here, we’ve got a green band-aid. This is my quick and dirty rendition of a band-aid. Okay. It looks like this. If the person lands in the green bucket, they get the green band-aid that looks like this, right? If they land in the yellow bucket, they get the yellow band-aid because we have to do a different explanation. Now, in terms of what you sell people, that is something that we’re going to be talking a little bit about. You might sell everybody no matter what band-aid

they’re given, no matter what bucket they land in, you might sell everybody the same product, right? We’ll talk a little bit about how you make that distinction. It was one of the early questions that we ask when we kick things off. You might sell everybody the same product, which is your course or whatever, right?

So that product that you might sell, it could be the same thing no matter what. It could be the same thing. Now, at the same time, we could potentially sell different people different things as well, right? So we could do what I just showed right here, but we could also sell different people different things. Shrink this down like this. We might have a product that is sold for one price point to the green bucket and then a product that is sold at a different price point to the yellow bucket, right? So we’ll talk a little bit more about that in just a moment, but that’s the distinction between buckets and your band-aid and the thing that you’re selling, the cure. All right. Okay.

So, you don’t want to overdeliver on the band-aid. This is important. Michelle mentioned it. I’m going to mention it again. You don’t want to overdeliver on the band-aid because you want to create space for the person to desire your cure. If you’ve got a 10-step program, you don’t want to teach people all 10 steps inside the band-aid for free because then there’s no reason for them to buy your paid program. So you want to make sure that you’re leaving space to do this. We’re going to go through lots of examples here to make this very, very clear. So just what I’m going to invite you to do is trust the process, just keep swimming as we go through this next section.

Now, there is a three-step process and we have a checklist for you. You’ll be happy to know that this week it’s only three steps. So we’ve done some of the heavy lifting so far with week one, all about your quiz hook, giving you some space to get the checklist from last week done, the hooks that you’ve shortlisted and that you are in the process of testing, or maybe you’ve completed the test. You can keep running that in parallel as you go through this process of nailing down your buckets and your offer. So these three steps are very doable. In fact, we’ve got a checklist on page six of the workbook. I want to remind you again where you find the workbook. So if I go back to the entry point inside the Quiz Funnel Masterclass here inside on the screen, you can see here go to module. You can see here, it says your quiz offer down below. And then you’re going to click session one, your quiz offer. And then you’re going to download the quiz offer workbook.

I’m going to remind you again, you want to save this to your computer, so you want to save it to your desktop and it’s going to look like this. You’ll know you’re in the right place because it says your quiz offer workbook. Make sure you’re not on the hook workbook. Make sure it’s not the kickoff call workbook. Make sure it is the offer workbook. It’s very clearly marked on the cover page of this document. So we’re on page six. We’re going to page six. So I’m going to go to page six of this. You can have it in front of you or you can just follow along alongside me. Page six, you can see right here that this is the process. Michelle, what I’ll invite you to do, maybe just walk through the checklist at a high level on the slide here.

Michelle Falzon:

Yeah, sure thing. The first step is to decide what you are selling. Here, you’re going to build on the work you did on the kickoff call, which is where you got clear on what you were selling, your market and your price point. It’s good to check in at this point and just reconfirm with things. We mentioned earlier, it’s a bit of an iterative process. So sometimes once you do the work of finding your hook, you can change your mind about even what you’re offering. So, that’s part of what this first point involves. We’ve also got some more insights for you around this, including that pure versus perceived customization question that Ryan teased a little earlier. They’re the things you’re going to really decide at that first point in the checklist.

Now, when it comes to deciding what you are selling at the end of your quiz, there are three main options. This is where we’re going to dig a little bit deeper then into this part of the process than we have before. So option A, you want to sell your own product and that is you’ve got a product or you’ve got maybe multiple products that you want to offer to somebody after they’ve taken your quiz. Option B is that you want to sell someone else’s product, so that is you want to be an affiliate for somebody. You want to offer someone else’s product after somebody takes your quiz. You point them to an affiliate offer and you get paid as an affiliate for those sales. So they’re option A and option B.

And then, finally, option C, you don’t have a product yet, but you would like to, or you are working on it and you want to be building up that list of hungry buyers ready for when you are going to launch. So you’d choose this option if you didn’t yet have a product or you weren’t quite clear yet on the next step you wanted to offer people after they take your quiz. So in this case, you’re looking to build your pre-launch list in readiness for when you do launch your offer or it might be your building a wait-list so that you’re going to do your launch a little later in the year, something like that.

So they’re your three main options you want to be thinking about when you are considering what it is you’re going to sell at the end of your quiz. You can see these three options highlighted for you in page eight in your workbook. And so, you want to go ahead and tick which of those boxes applies to you because we’re going to build on this work, this thinking throughout today’s session. So this is a good decision just to have that initial clarity on in terms of deciding what you are selling. So that’s really the first key point in the checklist, Ryan.

Ryan Levesque:

Yes, absolutely. So if we pull it up on the screen, let’s do this in real time together. Remember, you’ve downloaded this workbook on your computer. Check off one of these boxes, option A, option B, option

C. Choose the right one, the option that’s right for you. Remember, if you’re unsure of which option is right for you and you’re trying to figure out, “I’m still trying to decide,” this first quiz, I’d recommend making it a practice quiz, just make it a practice quiz because there is a tremendous amount of value in learning the process, tremendous amount of value and just going through this process field, not doing it theoretically, not saying, “Oh yeah, I kind of get it,” but actually doing it, because when you’re in it, you get so much more clarity than when you are an observer from the outside just watching.

When you’re actually in it, when you’re getting your hands dirty, you’re going to learn a heck of a lot more than if you’re just hearing and listening without actively actually doing the work. So first things

first, get clear option A, B or C. That’s the first thing to decide. Just out of curiosity, I just want to take a quick check in inside the chat, let me know which option are you selecting, A, B or C? Type it inside the chat. We’re going to do a quick little straw poll on this. That’s the first thing. Go ahead and let me know inside the chat on this front. I see a whole bunch of us coming through. Just trying to get a read for where we’re at on this. Let’s see. A lot of As.

Michelle Falzon:

Lots of A’s there. Yeah.

Ryan Levesque:

Couple Bs, couple Cs, lots of As, more As. Yeah. Great. Beautiful. Again, remember your fallbacks. First fallback is what’s your fastest path to cash and if you’re not sure, just pick something, pick your practice quiz because there is value in moving forward. Endlessly obsessing over, “Am I making the right decision? Is this the right decision? Am I doing the right decision? Is this the right move?” Before you know it, you could have had the quiz done instead of still ruminating over, “Is this the right decision? Is this the wrong decision? Is this the right decision?” Right? It’s like at some point, pick one. The thing that I would encourage you to do is just treat it like a practice quiz. Just say, “All right. I’m going to learn the process and then I can always go back and change it and do something different down the road.” Okay. Beautiful. So that’s the first big decision.

Second decision that we’re going to be making is the question that we started with at the beginning of our conversation here today, which is are you going to be using pure or perceived customization? Now, remember, this is one of the most important decisions that you need to make and it’s all based on what it is that you are selling. So for example, pure or perceived customization? Perceived is you are selling the same offer to everybody. So here’s an example of a quiz that you’ve seen before. I’ll show you what this looks like in action. Perceived is you are like Neil Gordon in this case, who has a public speaker type quiz with five outcomes, so five buckets, five outcomes, five band-aids. But in this case here, he is selling the same product to every single one of these buckets. So he is using the power of perceived customization. They all get the same one product, but you can also choose pure customization.

Pure is where you’re selling a different product or service based on a person’s quiz results. So in this case right here, Neil might have a $ 197 course that he sells to everybody who lands in the owl bucket. He might have a $5,000 coaching product that he sells to everybody who lands in the elephant bucket, a $20 book for those who land in the monkey bucket, a $39 a month membership for those who land in the bird bucket, and a $400 microphone for those who land in the chameleon bucket. So in this case right here, this is what’s known as pure customization, a different product based on what bucket someone lands in.

And then last but not least, you can do a hybrid, which is a bit of a mix of pure and perceived. So let’s say for example, you’ve got three of your buckets for whom your $197 course is perfect for, but these other two buckets it’s not quite a fit. So your bird bucket, you do the membership, and your

chameleon bucket, you do the microphone. This is an example of a hybrid scenario. So, once again, I’d love to head on over to the chat, let me know, pure, perceived or hybrid? Post it inside the chat based on when you’re thinking right now, what you’re thinking right now. Pure, perceived or hybrid, type it inside the chats. I want to just take a quick look and see where we’re at.

As you do that, I want to leave you with this piece of wisdom that I think is really powerful and that is if you are struggling to choose right now, if you’re like, “Ah, I don’t know, I’m not sure what I should do,” when in doubt, choose perceived customization. Remember, seek simplicity on the far side of complexity. Remember that complexity, the black ooze that we talked about last week, just think about that black ooze that’s creeping in. The more simple you can make your quiz, it’s like fending off that black ooze of complexity. So keep it simple where you can. I want to remind you that even if you are sending everybody to one product, your customer is going to have a high perception of customization.

Michelle, I’d love if we maybe just talk about this for a moment, because I know that this is a sticking point for some people. Some people think like, “Wait, is it unethical to offer everybody the same product after I’ve put people into different buckets? Am I truly serving people if I’m putting people all in the same product after they’ve been put into different buckets?” Maybe you could just talk a little bit about that in terms of what it means and really how you are truly serving your market at the highest level, when it makes sense. Michelle, maybe you could just talk a little bit about that.

Michelle Falzon:

Yeah. You’ve pushed your finger right on it, Ryan. I mean, we see this, having taught this to thousands of people, this becomes a real sticking point that it’s almost people feel like, “Well, aren’t I just ripping people off, even, if I’m sending them just to one outcome? Isn’t that like being duplicitous?” or all of those feelings that can come up because I’ve got these five buckets. Shouldn’t they each be now getting something completely tailor made to them? The answer to that is no, we did really want to address this concern upfront because it can trip you up. You absolutely can serve people in the highest possible way just by having all roads of your quiz, so all the buckets lead to one product.

If you think about your product that you’re selling, let’s say it’s a course A, there’s probably five or three, at least, different groups of people or different nuances that you can serve inside that course. So if we think about some of the bucket examples we’ve already seen, like Alexis’s art marketing type, I mean that one course can help somebody, whether they’ve got the perfectionist type or any of the other types. So thinking this way upfront, I think, really helps you to not blow out the scope on your quiz. You don’t have to go make five different products if you’ve got five buckets. The perception is you’ve seen me, you’ve heard me. Now, I can look at this thing you’re going to show me with the lens that it’s for me, specifically for me.

Ryan Levesque:

The majority of quizzes that we’ve built, that I’ve been part of, that I’ve seen are a perceived customization. So that may be a surprise to many people, but the majority of quizzes that I have been part of, both either as a coach, as an advisor, and even that we’ve built in our companies over the years

have been perceived customization, meaning all roads lead to one product. I’ll give you an example of one of them right now, just to really illustrate how you can serve at the highest level. So in our orchid business years ago, we had a funnel, what’s wrong with your orchid, right? So take this assessment to find out what’s killing your plant, what’s wrong with your orchid. We had a whole bunch of different ways that we described it, but that was the gist of it.

One of the buckets was overwatering or underwatering. It was around watering. That’s what we were able to diagnose, that the person was mistreating their plant with too much or too little water. Totally different bucket was related to pests and disease. They had aphids or they had some type of disease that was crown rot that was killing their plant for a whole number of different reasons. And so, we had the pest and disease bucket. We had the overwatering, underwatering bucket. Now, you might be saying, “Two totally different buckets, how could you possibly sell them the same product?” Well, in our case, in this particular funnel, the product that we’re selling was our DVD course on how to care for your orchids. It was a course that covered all of these topics. It covered pest and disease. It covered overwatering and underwatering.

It covered a whole host of other topics, but by asking questions to diagnose a person situation, put them in one of these several buckets, we could then focus 100% of our effort talking about the features and benefits and section of the DVD course that addressed overwatering and underwatering. So we could say with full transparency and serving at the absolute highest level, “Based on what you told us, it sounds like you might be either overwatering or underwatering your plant.” Now, what that can look like in real life. Now, overwatering can look like this. Underwatering can look like this, blah, blah, blah, blah, blah, blah, blah, blah. Now, you might be wondering how do you know if you’re overwatering or underwatering? Once you’ve figured out that you are in fact overwatering or underwatering, what do you do about it?

Well, that is something that we cover in our entire DVD program called Orchids Made Easy. It’s a course that walks you through everything that you need to know to grow your orchids from start to finish. There’s an entire section of this course that’s devoted to your specific situation right now. In fact, we cover dozens of different examples of overwatering and underwatering and what it looks like and what to watch out for, and the solutions that you want to be exploring if you found out that this is what’s wrong with your plant.

So, we’re selling this course, Orchids Made Easy, to people who have an overwatering or underwatering problem. Now, the pest and disease people, it’s the same conversation just about pest and disease. Now, based on the little that we know about you and your situation, what it sounds like is that you might have a pest problem. In fact, we’ve had an entire section of our course Orchids Made Easy on how to identify the pests that might be killing your plant and what all natural solutions you can use to remove those pests from your plant.

So what you’re doing in this case is you’ve got one product that all roads are leading to, all roads lead to Rome, all roads lead to this one product in the perceived customization paradigm, but you’re talking about the different features and benefits of that product. You’re serving people at the highest level. You don’t need to create different courses, different products on each of these scenarios. You can

cover all of them in one course, all of them in one membership, all of them in one book, all of them in one physical product. You’re just highlighting the features or benefits that are most relevant to that individual. Michelle, does that make sense the way that kind of all plays out?

Michelle Falzon:

Such a great example. I’m sitting here nodding my head, but also I just wanted to share a couple of things that are being posted in the group. So Anna McKinley says, “Nugget, knowing which bucket they’re in creates meaning for whatever we sell and having that meaning means they will gain more value from that product.” Anna, that is it 100%. Debbie says, “There are many reasons people need life coaching, grief, people pleasing, frustration, overwhelmed, stuck in life, ready for change.” She’s starting to see what those buckets could be that all lead into life coaching, and that’s the point we’re making here. If you know where you are going, where you want them to go, now it makes thinking about your buckets really relevant to the thing that you want them to do next.

It was the same when we did the choose quiz rhyme. The hook for that quiz was what type of business should you start? It was a type quiz. What we were offering at the end of the quiz was the book. We knew that. We knew that was where we started. Let’s make a quiz to sell the book. Let’s figure out a hook, which we did. At the end of the quiz, we put people into some buckets and they knew what type of business they should start, for example, a passion-based business or a member-based business or an event-based business.

But here’s the thing, the very best thing, hand on heart, the very best thing we could do for each of those buckets, regardless of which buckets somebody was in was to give them the book, to offer the book because we’d invested a few years in developing the training and running the training and tweaking the training and seeing where people got stuck, and then another whole bunch of time on the book, not to mention, Ryan, all the time you spent in a lifetime of coming up with this concept and the original intellectual property and the kind of testing that in all the different markets that you were in. So, we felt really great. We felt fantastic about offering every single one of those buckets the exact same offering, the exact same product, the book.

Ryan Levesque:

Yeah. You should feel no guilt whatsoever. The question you want to be asking yourself is, “Can I serve these multiple buckets with a single product or service?” If the answer is yes, I would urge you to consider going perceived customization because it is the easier route. It eliminates some of the moving parts down the road when you’re having multiple sales pages and multiple webinars and multiple things that you, yourself, you are going to have to create to sell all these different products.

Now, if you say to yourself, “I can’t. There’s just no way I can. I’ve got a book on African violets and I’ve got a book on orchids and they’re two totally separate books. I need to know if someone is… If they need help with their African violets, I’m going to sell them the African violet book. If they need help with their orchids, I’m going to sell them the orchid book. It’s two totally different things.” Well, that’s fine, but you’ve made that decision consciously. You haven’t jumped to the conclusion of, “Oh, five

buckets, five products and I have to go down that path.” So, I think we’ve covered that points pretty clearly. Michelle, page 11, maybe you could just walk us through what we’re doing in this exercise here, and then I’m going to get our bodies moving here in a little bit as we get to this halfway point.

Michelle Falzon:

Awesome. Awesome. So once you’re clear on which type of customization that you’re going to do with your quiz, and people are already declaring it in the chat, it’s great, I’m seeing a lot of people feeling really clear about this, which is awesome, you just want to complete the exercise in the workbook on page 11. Again, these are just these micro-commitments that you can check off and go, “Yep. Okay. This is the type of customization that I’m doing.” Each one of these increments gets you closer and closer to the outcome of having your buckets. So just check off whether you plan to offer one product to everyone who completes your quiz. So that’s you’ll be just checking the perceived customization box, or whether you will do pure customization, that is a different product to every bucket, or maybe a hybrid where you think, “Look, all four of these buckets can go to the one place. I’ve just got this one bucket here that needs to go to a different place,” or whatever that combination is. So pure, perceived or hybrid, just tick the box.

Also, in the workbook, on pages nine and 10, we might want to just show that to everyone, there is some information there on what pure, perceived and hybrid customization is if you need a recap. So, a lot of what we just shared on the slides there with the Neil Gordon example is there in the workbook for you on pages nine and 10.

Ryan Levesque:

Beautiful. So we’ve made some key decisions. We know when in doubt, we choose perceived customization. I think we have a few tips that we want to go through here as well.

Michelle Falzon:

Yeah. Look, and it’s really just recapping a lot of what we’ve just said. Less is better. Less is better. So one offer is better than two. So just perceived customization is the one we think is going to be the easiest for you. Two is better than three and so on. So think about, “How do I keep this simple?” The second thing is which one is going to be the fastest path to cash. You might be looking at a few of your products there. You’re thinking about your buckets. Like Ryan’s example, I’ve got the African violet. I’ve got the orchid book. Should I be offering both, or should I just double down on the awkward book or just come up with buckets that will feed into the orchid book?

So think about which one’s the fastest path to cash, what’s your most popular product or service, which of your product solves a well-known problem. These are all tips we’ve given you before, but I think they might be taking on a little deeper meaning the further into this process you go. Maybe you’ve got a new product that you want to launch in a big way, so just focus on that. If you’re launching a product or you can come up with your buckets that feed into that product, you don’t have the

complexity then of having to deal with several other products while you’re in the middle of launching something.

So if you don’t yet have a product or service, you aren’t sure what to offer, you can always send people to a wait-list, just grow that list and build that list so you can make an offer to them in the future. It’s a really great way to use a quiz right now when you’re getting started. Remember that this first quiz is not going to be your last quiz. So whatever you decide here, it is not make or break. It is something that you can change and tweak. You’ve seen how we’ve shown you some examples of people that offer different things later. So don’t feel the pressure you have to get this perfect right now, just pick something, decide on how you might be doing that customization and keep moving because you can always go back and tweak it later.

Ryan Levesque:

Love it. I love it. I love it. I love it. So we are moving right along here. I mean, we’re making great progress right now. You’ve already checked off the first box on this checklist right here. Yeah. I feel like we need a little bit of a victory move right now. So let’s do this.

Michelle Falzon:

I love it.

Ryan Levesque:

Everybody, let’s stand up. Come on. You got to get our bodies moving here, right? I am definitely someone who has to keep my body moving. It’s good for your brain. It’s good for your learning and it’s definitely good for your body as well. So let’s do this. Let’s stand up. Come on, join me standing up. No one’s going to see. You don’t even have your camera on right now. I’ve got my camera on, so you got to see me and me looking all silly, but no one’s going to see you, but do it. I’m telling you, do it. Stand up. Stand up. Come on. Come on. Come on. Get up. All right. Stand up.

What we’re going to do is we’re going to take a nice deep breath in through your nose. Hold it and deep breath out. Okay. This time I want to invite you to just fill your lungs with some oxygen. We forget to breathe. We just spend so much time in shallow breathing. So let’s just fill your lungs with some incredibly healthy oxygen right now. Hold it and exhale. You’ve already gotten the first step done, so let’s do a victory pose right here. Let’s get our arms up victory pose like this, get our arms up and then let’s do a bit of leans. Okay. So let’s do lean to one side, stretch your lap, this part of your back right here, that lap muscle. Hold it. You can pull your opposite arm, if you want, to really give it a good stretch. Come back to center, let’s do our V, victory. Let’s do the opposite. So pull your opposite arm in the opposite direction. Give it a good tug, lean over. Okay. Shake out your arms, shake out your body a little bit.

Now, let’s do a gentle one with our next. Be very gentle, just pull very gentle. Do whatever feels good for you. Listen to your body. You don’t have to pull yourself hard. Just get a good stretch on the side of your neck. Same thing, let’s do this side, opposite side. If your neck cracks a little bit, like mine does

from time to time, that’s great. It’s all good. Gentle. Gentle. Give it a tug. Go back to center and then let’s do a forward one, like this. Okay. Give it another second, like this. All right. Let’s shake out our arms. Shake out our legs right now as well. Shake out our legs, like this. Do a couple twists at the waist, again, whatever feels good. Don’t overdo it. Do a couple twists at the waist. Again, whatever feels good. Don’t overdo it. If you’re very flexible, this might be easy to you if you haven’t done this move in a while, twisting at your waist. Engage at your abs. Engage your core. Feel your core nice and tight as you’re doing this. Ah, all right. Give yourself a couple leg stretches. You can’t see it, but I’m giving myself one of those calf stretches… Sorry, quad stretches. I’m pulling on my foot to stretch out my quad. Do another one. Same thing, stretch out that quad. Ah, good. Stretch out your Achilles, your lower calf. That’s where you lean forward or you put your foot up against the wall, whatever works for you. All right, stretch out that lower back a little bit. Shake yourself off. One more big deep breath.

If you’re ready, I’m ready. Let’s do this thing. Let’s get to step two. All right, step two. We are on a roll. We have decided what you are selling. So now, we got to decide how you are selling that thing. And it’s a question that we’re going to be exploring here and looking at what mechanism you’re going to be using for your sales. Is it going to be a sales page? A webinar? A one-on-one call? Is it going to be a link to a survey if you’re doing a pre-launch quiz? I want to invite you to think about this like writing in pencil. You can change it later. So just remind yourself, this is not set in stone. It’s in pencil. You can change it down the road. But for now, let’s start thinking about what this might potentially be.

So once you’re clear on what you are selling, we’ve got to get clear on how you are going to sell it. What is that mechanism? What are you going to be using to sell people into that next step? Now, what you are selling can help you decide how you are selling it. In fact, here’s a tip: the decision that you’ve already made about what you are selling, whether it’s your product, an affiliate product, building a pre-launch list, can help start narrowing down the options and help you figure out what this next answer is going to be. So a couple options here: A, B, and C. I’m going to go through each of them one more time, and then we’re going to talk about how this impacts your choice on how you are selling. So, option A is selling your own product. Option B is selling somebody else’s product as an affiliate. Option C is a pre-launch list.

Now, we’re going to go through each of these one by one, but we’re not going to do them in order. I’m actually going to start here in the middle. We’ll come back to option A in little bit, but for now, I want to just get into option B, the affiliate product option. Affiliate product option is where you are selling somebody else’s product, not your product, somebody else’s product after they take your quiz. You start by attracting people with your hook. This process is the same across the board no matter what you are selling or how you are selling it. You also use a bridge to diagnose people as they give you answers to your quiz questions. Again, this process is universal. It’s the same. No matter which option you selected, A, B or C, the bridge is from your hook to your offer. Now, your offer, the first part is the same no matter which option you choose, A, B, or C.

You’re going to give people the results of your quiz even if you are selling somebody else’s product as an affiliate. You don’t just race to take people off your quiz and send them to somebody else’s website. You still need to deliver the results of the quiz. The bandaid that we were talking about earlier,

you got to give people value, right? Does that make sense? Now, here’s the part that’s a little bit different: when we sell people on that next step, when what you are selling is an affiliate product. At this point, when you’re going to make your offer, you’re going to do things a little bit differently. Now, all you need to do on the back of your quiz is link out to whatever mechanism your vendor has already created to sell that affiliate offer. Whether they’ve created a sales page, whether it’s a video, whether it’s a presentation, whatever it may be, the sales funnel that the product you’re selling has already created is the thing that you’re going to link out to after you’ve given people the bandaid.

So if I go back to my screen on the iPad right here, you’ve put people into one of several buckets. You are giving them the bandaid and you’re doing this on your website. You’re doing this on your quiz. Even if you’re selling somebody else’s product, you’ve put them into this bucket. You’re giving them the bandaid. You’re saying, “Your bucket is bucket green and here’s what green means. Here’s the problem with green and here’s the good things about green. And here’s what you can do about it. In fact, let me give you a tip about what it means to be green. Now, you might be wondering, ‘Well, what do I do about it? Where do I go from here?’ Well, there’s this great program that I think you might really benefit from and I want to link to it down below, so you can get access to it now.” And then, that takes people from your quiz to that external affiliate website, the vendor’s website that they’ve created where their sales process takes over from your quiz. That’s an affiliate product option B example right here.

Now, let’s go to option C: the pre-launch quiz. What happens if what you’re selling right now is nothing? You’re just driving people into a pre-launch quiz. You don’t have a product or service. Well, what do you do? Just like the affiliate offer, you’re doing all the same steps: hook, bridge. First part of the offer, you’re giving people the results, you’re giving people the bandaid. You’re creating a bridge with the questions and delivering the outcome. The only part that’s different is when you don’t have a product to sell in this case. Instead, you are driving people to a deep dive survey. So in our little example right here, I’ll move this temporarily right here. Instead of driving people to a product, we’re driving people to a survey.

So we’re driving people to a survey and the survey is asking at least one, possibly more, questions where we are learning about the person’s situation in a little bit more detail. Now, I know for some of you, you might be saying, “Well, I launched my hook test on Facebook and when I put my deep dive survey at the end of my hook test, I didn’t get a whole lot of people filling it out.” And I’ll remind you that, that is totally normal. It’s unexpected to get a lot of people answering your deep dive survey. So, just keep that in mind. And even though we did have people commenting that they were amazed at the responses in their split test, generally, you’re going to get less there than you do in other situations. So, just keep that in mind.

Now, the reason why we send people to a deep dive survey after they’ve taken your quiz is because we are making an offer to them where basically, we’re saying, “Hey, we’re in the process of putting the finishing touches on some training or a resource or a product or a program that will help address the thing that you have been diagnosed as. If you would take a moment to tell us a little bit about your situation as a way of saying thanks for taking the time to do that, we would love to offer you a discount off that product or program or resource as soon as it’s made available. Just tell us, when it

comes to X, what’s your biggest challenge that you’re struggling with? Please be as detailed and specific as possible.” That’s what we’re doing there with that survey. So, there’s no product for sale. There’s nothing that we’re selling. We’re driving people to a deep dive survey.

All right. Now, that takes us to option A which is where I know the majority of us are, or potentially will be, after we’ve done our pre-launch. So, let’s talk a little bit about this piece right here, when you are selling your own product, because this is the one that requires the most consideration, the one that has the most optionality, and the one that requires really thinking about what it is that you’re selling, how you’re selling at the price point that you’re selling it to get to the decision point. All right. So again, the only thing that’s different in option A is the same as B and C, which is this last step, the sell step.

Now, there are a lot of different options when it comes to selling your own product. You have no limit to what you can put your quiz in front of. So, just keep that in mind. You could put your quiz funnel in front of a sales page or a video. You could put it in front of a webinar or a presentation that you’re delivering, live or instant, digitally online. You can put your quiz funnel in front of an appointment booking page, booking a one-on-one call, doing a PLF, product launch formula, style launch, doing a live event, a virtual in-person, doing a summit, doing a challenge, doing a free or paid trial of your product.

So with all these different options, how do you choose? Well, it can feel overwhelming, I get it, but the good news is in most cases, I recommend choosing between one of three possible options. So on this long list, and this is not an exhaustive list by any stretch of the imagination, the three main options, where we talk about the possible how, not what, but how to sell what it is that you might be selling post-quiz, are these three right here. These first three. Either A, a sales page or video, B, a webinar or some type of presentation that you’re delivering, or C, getting people to get on the phone with you one-on-one or a member of your team, these are the three main options. And so, we’ve got some specific guidelines that are going to help you decide which of these three is right for you based on your product and price point and what you’re selling right now. Michelle, would you be able to maybe take us through what these different guidelines are for deciding how to sell your offer?

Michelle Falzon:

Yeah, sure thing. Well, this really relates to the pricing levels. So, this is a good rule of thumb. If you sell something that’s less than a hundred dollars to say hundreds of dollars, so $200, $300, that kind of thing, you can send people directly to a sales letter or a sales video, something where you are making the sale directly on that page. And that’s because for the lower price point, people may not need something that requires a little bit more effort. And we’ll show what those examples are a little bit later. So yeah, for less than a hundred dollars and into the hundreds of dollars, just you could consider sending people directly to a sales center or a sales video.

Now, if you are selling a product at the end of your quiz that’s in the hundreds of dollars to the thousands of dollars, so you might be selling something for $500, $900, $1,500, then you want to consider going to something like a webinar. And that could be a live webinar that you put on at a certain point of time in the future. It could be an instant webinar that somebody gets access to immediately.

And the reason for that is that you need a little bit more of a platform to build a bit more trust, to build a bit more engagement, to add a little bit more value, to really paint the picture of what it is that you’re offering and make a more formal offer when the price points are a little bit higher. A webinar is a really perfect platform to do that.

And then, if you are selling something that’s in the thousands to tens of thousands of dollars, you’ve got a high dollar coaching program that’s $30,000, you’ve got a $5,000 three-months one-on-one mentoring service, whatever it might be, you might want to consider sending people to a one-to-one call, or an appointment of some kind, or a strategy session where you are working one-to-one with that person. You can have a conversation, you can add some value, and you can help to move them forward. So the smaller dollars, you might be able to go directly to a sales letter or a sales video or a sales page. Once you’re getting into those hundreds or thousands, it’s a webinar that can be live or instant. And then once you get into the thousands and tens of thousands, then that becomes something you consider selling on a one-to-one call or appointment. But obviously, Ryan, there’re some exceptions to those rules and all those kinds of things as well, but that’s a good rule of thumb.

Ryan Levesque:

Yeah, and there are always exceptions. Just keep that in mind, right? So, this is a good decision making framework. There are always except… Excuse me, exceptions. Are there other options? Yes, but these are the three main paths as we walk through based on your price point. Now, if you’re not sure, if you’re like, “I am not sure what to do. I don’t know which path to take,” what I’m going to recommend is consider a webinar. And when we talk about a webinar, don’t get hung up on the word or term, webinar. Sometimes, it gets a bad rap. What it is that we’re talking about here is you’re doing some type of presentation, right? It could be a presentation that is done live. It can be over video. It can be with slides. It can be more workshop-style webinar, where you’re actually interacting with people. It could be more of what we call in our ASK business coaching program, a [winterview 01:49:25] style webinar, where you’re actually doing a bit of an interview back and forth.

So there’s a lot of variations and permutations on it, but it is arguably the single most flexible sales mechanism that you can use. It is something that can work for all price points and it can work for all types of products. We use versions of webinars in our business to sell everything from $1 trials to programs in the tens of thousands of dollars and everywhere in between. So it’s very flexible and once you learn and master the art of delivering a presentation, you can use it to sell almost anything with this skill set. So, we go back to our workbook. Pages 17 through 18, we have the next step in the process as I’m trying to… I don’t lose my voice here. Michelle, maybe you could take us through what we’re doing here inside pages 17 and 18. I’ll pull it up on my screen and we can talk through it here.

Michelle Falzon:

Yeah, sure thing. I hope you can get a sip of some tea or something to soothe your throat. So what you want to do here, again, we’re just talking about micro commitments. And so we’ve set this page up, it’s just a check box with a little space for notes, and you’re going to go to the relevant section for you. So if

you’re selling your own product, you’re looking for what’s on page 17. You can see the options we’ve outlined for you there. If you’re selling an affiliate product or you’re in pre-launch, then you can see your information is on page 18. So, it’s pretty easy. If you’re selling an affiliate product, you’re really just going to check the one box, right? Go to the vendor sales funnel.

Now, you might make a few notes there, you might already have a link, or you might think of a few vendors that you might be considering there, or you might make a note of some to-dos, whatever that is. If you’re in pre-launch, then you’re going to go to your deep dive survey. So you might make a note there of what you think your SMIQ, your single most important question, might be or some other note to yourself. Now, if you are on page 17, if we scroll up to the if you’re selling your own product, we’ve given you those options there that we just talked about. Again, we’ve re-listed those dollar ranges for you to think about. So less than a hundred dollars into the hundreds of dollars, you might tick the sales page or the sales video. Make a few notes on what you’re thinking about doing there. Hundreds of dollars to thousands of dollars, you’re going to go consider the webinar.

And like Ryan said, that could be any kind of workshop or presentation or interview. It can be a live webinar, an instant webinar. You just want some sort of online presentation where you’re presenting one to many. And then if you’ve got that bigger priced product, the thousands to the tens of thousands, you might tick the book an appointment or the one-to-one call, or you might have another idea, right? You might say, “Look, I know you guys recommended those three, but this is my process and here’s where I want to go.” And Ryan, we actually just had somebody ask, “Look, I sell quite a high dollar,” I think it was a $15,000 program, “but I might want to send them to the webinar first where I can add more value, build more rapport, and then send them to the one-on-one appointment.” And which is totally fine, too, right? You can do that as well.

Ryan Levesque:

Absolutely. That’s what I love about the webinar format is on the back of a webinar… You see us do this in our company. We will have a webinar, and then the webinar might go to a one-on-one phone call after the webinar for all the reasons that you expressed right now. So, just a webinar. It’s just so flexible, it gives you just a lot of maneuverability. It gives you so much optionality for selling any product or service at any price point. So, it’s our go-to. Certainly, when we look at the bigger picture, ASK method success path, of which the quiz funnel is one piece of the equation, that is what we advocate for. It’s what our most successful clients and students inside our business coaching program follow. So, I’m very bullish on it. I feel like webinars and quiz funnels go together hand-in-hand and just are the perfect combination. So yes, absolutely, that is true.

Now, what’s cool about this is when we look at our checklist, once you’ve done what you are selling and how you are selling and you’ve checked out those two boxes, we’re like, “We’re really cruising along here.” We’re like, “We’re making some real good progress.” We just have this last step to go and that is the final piece of the puzzle that we’re going to be putting in place here today. And that is to decide your three to five buckets. So, we already talked about the optimal number of bucket, the sweet spot, is between three and five. And when it comes to this final step of the process, there are three parts

that we’re going to cover. Number one, how many buckets are you going to have? Number two, what are you going to name those buckets? And number three, what are you going to offer to each bucket? So, what is that next step, that product or service that you’re going to sell?

Now, you want to think about your buckets as the following. Your buckets are the categories that you put people into based on the answers to your quiz. Once you know someone’s bucket, you can give them their quiz outcome. We’ve got to put them in a bucket before we can figure out which bandaid we’re going to give them. Are we giving them the green bandaid or the yellow bandaid? Well, we got to figure out what bucket they go into. All right. This is the result that they get, i.e., their specific… Excuse me, sorry about that.

Michelle Falzon:

Bless you!

Ryan Levesque:

I was holding that one and it was one of those that was…

Michelle Falzon:

You did so well.

Ryan Levesque:

Oh man, it was coming and then it was there and then it was gone. And then, it was like the little ghost that just comes out of the corner. He says, “Ha, ha, boo!” And he goes, “Sneeze time!”

Michelle Falzon:

“Gotcha!”

Ryan Levesque:

“Gotcha!” Exactly. I was like, “No sneeze, go away!” He was like, “All right, well, I’ll go away for some other day.” And then just literally jumped out from behind the bush, “Boo,” and then the sneeze came out. All right. So, let’s talk about an example of this right now. So again, once you know someone’s bucket, you can then give them their quiz outcome. So for example, that would be their specific vegan readiness score, for those of you doing a score quiz, or their specific weight-loss type, if you’re doing a type quiz, or their number one guitar progress killer, for those of you who are doing a killer framework.

Now, remember, the outcome is based on the bucket that the person has been sorted into after answering their quiz question. So, we’ll use our little diagram right here on my iPad. Again, we’re using all of our questions to put people into one of these different buckets and the person that’s then put in the yellow bucket then gets the yellow bandaid, right? So, we use this process to sift and sort.

Remember, we want to stick to three to five buckets for your quiz funnel. So why do we do three to five, Michelle, just to drive the point home?

Michelle Falzon:

Yeah. Any less than three, and you just don’t get all the benefit of segmentation and really speaking to someone’s unique situation if you just group everybody into one big bucket. That’s kind of what we’re doing when we just send out a lead magnet or one-size-fits-all. So by breaking it down into at least three parts, you can really speak to the challenges, the needs, the specific situation. You get a bit more granularity when you’re talking to someone and that’s when they feel seen and heard and understood, and they really can also see why the product you’re offering is relevant to their unique situation. So, that’s why you don’t do less than three. And the reason why you don’t do more than five is it just gets too complex.

Like Ryan said before, we’ve made a lot of the mistakes so you don’t have to and we’ve done quizzes with a lot more buckets. And in the end it’s like, “Oh man, I wish we’d have just reduced the number of buckets.” That’s why this kind of rule is here, this three to five sweet spot. And you’re going to be tempted to want to add in a lot more buckets, some of you may be, and just keep coming back to that sweet spot of three to five, because it sounds easy right now, but when you play this situation out, as you’re going to see when you’ve got to create pages for all of these and you’ve got to create videos or you’ve got to create content, it sort of starts to multiply very quickly and get out of control.

Ryan Levesque:

Right. And we’ve done this too just so you know. We’ve created quizzes before that had a lot of outcomes, and then we’ve had to reign them in. In fact, when we’ve done our second version and third version of these quizzes, we’ve taken them down from many outcomes to staying within that three to five sweet spot because… And we’ve done this before. We’ve been in the quiz Olympics, so to speak, right? We’ve done them all. I can tell you that the single biggest reason why quizzes fail is because people over-complicate the quiz. There are a lot of people here. You’re very skilled in your profession. You have a tremendous amount of real world expertise.

Many of you have advanced degrees and letters in the back of your name. You’ve thrived in this paradigm of, “Sometimes, doesn’t making it more complicated mean that I’m going to make more money? Doesn’t that mean that it’s going to be better if I actually make it more complicated?” But remember that less complicated is actually better. Less is better. And as someone who’s done many of these, I can tell you that the single biggest reason why people fail as they over-complicate the quiz. So, just keep that in mind as you’re making this decision. So again, you want to emulate before you innovate three to five buckets before your quiz.

All right, I’m just going to go quickly, Michelle, through a few of these examples as we keep moving along here. If you’ve got a type quiz, one to four possible buckets. If you’ve got four weight-loss types, you’re putting people into one of these four types. If you’ve got a killer quiz, say there are three improv killers, you’re putting people into one of three possible buckets based on which of the three

killers they’re getting thrown into. Now, pay close attention to this one because this is where people get tripped up. If you have a score example, let’s say, you’ve got four or five score levels, A, B, C, D, F, you’re putting people into one of these scores based on their results.

Now, we’re going to talk separately about how you come up with these buckets in next week’s lesson when we talk about the way in which your quiz algorithm will actually work. But for now, just know that whether you’re using type, killer, or score, you’re going to put people into one of several buckets. Think about a score as you’re putting them in a range, right? There’s a range that someone is in, in the same way that here, 4th of July, it was very hot here in Texas. It’s been very dry and they have one of those sort of scores that they give for the… What do they call it, Michelle? I’m sure they have it in Australia as well. The fire potential, how-

Michelle Falzon:

You need to ask my husband. He’s the weather guy. I don’t know.

Ryan Levesque:

“Mark, what is the thing?” When they put it into… It’s like the fire threat it’s in.

Michelle Falzon:

Oh yeah, it’s like the hazardous scale.

Ryan Levesque:

Yeah, the hazard scale. It’s yellow, light orange, orange, red, dark red. It’s a score and what they’re doing is that they’re assessing a whole bunch of different factors: how much rain have we gotten in the last period of time? What is the humidity? What is the temperature? They’re assessing all of these different factors in the same way that you have a whole bunch of factors that you’ll assess in a person’s quiz. And then with that, we’re giving a score. “You’re in the red range today.” “You’re in the orange range today.” So you want to think about your score quiz as kind of putting people into a range, into a score based on where all these factors put them in. So as you are thinking about your possible buckets, keep that in mind.

Who wants to see a few more examples? You want to see a few more examples of this in action? I’m going to go through these, in the interest of time relatively quickly, to make sure that we have time to get through everything. Here’s an example right here. What’s your cat’s personality type, right? So, this is a type based quiz. We ask a series of questions, and then based on that, we’re putting people into one of several buckets, in this case right here, these five buckets, and we’re saying, “Your cat’s personality type is neurotic, agreeable, dominant, extroverted, impulsive. Here’s what that means. Here’s what you can do about it. What’s the next step? The next step is to take a look at our book which covers how to work with cats who are of all personality types.” Here’s another example. Michelle, maybe you can take us through this one here on the screen.

Michelle Falzon:

Yeah, sure. This is from another student, [Dill Shiel 02:01:55], and his quiz hook is, what type of Southwest Florida new construction community fits you? So, he’s using it to actually help people get into real estate. Now, there again, same process. He asks a series of questions and then he puts people into one of three buckets. He’s using the minimum number of buckets. This has been a very successful quiz, only three buckets, and he shows the quiz result: amenities, location, or progress. They’re the three things that are most important to people. And it’s here he delivers the bandaid, the free value. He tells you what it is. Remember, you don’t want to overdo that. And then, he sets up the cure and the thing he’s selling, which is, to book an appointment. Now, he’s selling something that’s worth many thousands of dollars, a property. And so, he’s going to book an appointment with a sales representative to find out more and get the deal that he has put in place there.

Ryan Levesque:

Yes, absolutely. Here’s another example for those of you selling a physical product. I know that was one of the questions that came up. Quiz hook here is what DSLR camera is right for you? Ask a series of questions, and then we’re putting people into one of four possible buckets: a starter camera, an upgrader camera, a videographer camera, or a pro camera. And then based on those results, we’re recommending one of several different cameras that fit that profile. So if someone is probably best suited for a starter camera, we might recommend, in this case right here, three starter cameras that are good to consider. So, we’re kind of narrowing down the choice of hundreds of possible skews to just two or three possible options based on that person’s situation. Here’s another. We looked at a few type examples, Michelle. Maybe, we could look at a killer example, a mistakes angle.

Michelle Falzon:

Yeah, this is [Ho Ping’s 02:03:39] what’s your travel packing pitfall? It’s a killer type quiz. And you can see again, once people have answered the questions, she’s able to bucket people into one of three outcomes: the dove, the yin yang, and the king. Oh, my curiosity is up. What are these buckets? The bandaid is the result, just knowing where the pitfalls and problems are and a few quick fix tips around how to deal with this mistake. It’s totally acceptable and it’s a really highly valuable bandaid. And then, sets up the cure. In this case, [Ho Ping 02:04:11] is offering people the chance to join her founder’s wait list and receive a 40% discount off her product once it launches.

Ryan Levesque:

Yes, absolutely. You can see it right here and what that looks like visually. I’ll give you another example. This is a score example. So, we’ve done a couple types. We’ve done a killer. We’ll do a score example. So, this is Alina [inaudible 02:04:33] quiz, what’s your personal wardrobe score, right? So, how’s your wardrobe? Where does it score, right? So, how fashionable is it? Take this quiz to find out right now. And you can see right here that she has stages that she’s developed: stage one, stage two, stage three. And

she uses these stages to kind of evaluate where someone’s wardrobe is, so that she can help them take their wardrobe to that next level. Are you at stage one? Stage two? Stage three?

So again, the bandaid here is knowing what stage you’re in, what that means, and really what it takes to go from stage one to stage two. So you’re at a novice stage right now. Now, novice stage, what that means is this follows yada, yada, yada, yada, yada. Now, if you’re wondering how do you go from stage one to stage two, well, let’s talk a little bit about how that works. Explains that difference and then is able to introduce her cure, which is to get, in her case, on her priority wait list for a service that she’s offering to help people with their wardrobe. Here’s another core score example. Michelle, maybe you could talk about this one right here.

Michelle Falzon:

Yeah, this is someone selling a high ticket offer off the back of their quiz. So, we’re just trying to give you a variety of examples here. So, this is [Debasue 02:05:36] digital readiness score. He has an agency. So he’s selling agency services, digital marketing agency. And so the hook is, Hey, how digital ready are you? How do you score? How do you rank? And once people have answered the questions that Deb’s put together, he buckets them into these five, again, stages. So, these are like what Ryan was saying about the fire hazard rating. So he’s got stage one is the Laggard, stage two is managed, stage three is competent, stage four is quantified, and stage five is optimized. So there’s his score levels, if you like, and the bandaid is just knowing how digital ready you are, which of these stages are you in, and what the next steps are or how you might be dealing with some of the risks at this stage. What are the ideal next steps to take when you’re at this stage?

And of course, Deb’s been strategic about all this and thought about, “Well, obviously, the ideal step at any of these stages is to come along and get my agency services.” So, he’s setting up that cure with those buckets. And so depending on where they are, they’re going to find out what score they are. So say, I scored stage three. I want to get to stage four and stage five and he offers me a chance to attend a webinar training to help close that gap on where I am now and where I want to be as it relates to my digital readiness for my business. And then on that webinar, Deb is offering his $5,000 agency package doing exactly what one of our students was suggesting they want to do, Ryan, which is he gets them to book in for a one-on-one appointment on the webinar to talk some more about that agency package.

Ryan Levesque:

Yes, exactly. So moving right along here, next example is the dry eye relief blocker quiz. So, this is a killer quiz. What’s keeping your eyes dry? You can see right here, we’ve got a few different blockers: self-care, information, vision, and outdoor. We’re putting people into one of these different buckets, giving people the outcome. And then in this case here, the cure is a dry eye makeover webinar where she helps people improve their dry eyes and then from the webinar, offering her online courses and one-on-one consultation. So with all these examples that you’ve seen, hopefully, you’ve started to get some possible ideas for your buckets in your quiz. And you might be wondering, “Where do these buckets come from?” Well, they come from you, they come from you. They come from your insight, your unique perspective

on your market. So if you have preexisting expertise in your market, great. Pull from your experience, your expertise, your knowledge. And by the way, as I go through these next few sort of takeaways, I want to invite you to, in your notes, start jotting down any ideas for possible buckets that you might have that come to you. If you have no expertise or little expertise, then you can research your market. You can interview an expert. And I’ll give you a few examples of this, right? So if you have preexisting expertise, like in a business that we created years ago called Rocket Memory. This is a space that I had some expertise in. I had studied neuroscience at the Ivy league level.

I’m actually a, believe it or not in a lifetime ago, a published researcher studying brain stem development in premature prenatal infants, and spent a lot of time in that world. So I have a little bit of expertise in the topic of neuroscience. And so, in this business was able to come up with possible buckets. And what I found in this business was that how good is your memory was not a good example, memorization mistakes was a possibility. We ultimately landed on what memory technique is right for you. So that’s an example where I had some expertise. This is an example of a market where I had no expertise. And in this market, what I found is that, with just a little bit of research is that there are a handful of orchid varieties that are just the most popular varieties that people tend to grow over and over again. There are something like 80,000 different orchid species, different varieties of orchids around the world. But there are just like five or six or seven that are just grown and cared for all the time.

And so what I did is I just identified what were the top five based on that research and doing through Google research and reading books and forums. I mean, it’s the same type of research that you would do if you’re learning any new subject in your life and created a quiz around the five main orchid varieties, which is a type quiz. Created another quiz around the main reasons why orchids die. And I shared a version of that a little bit earlier when I gave the example, what orchid care mistake are you making? What’s killing your plants? What is harming your plant? Take this quiz to find out right now. Now when it comes to creating your buckets, a few tips, type quizzes are all about categorization, right? So Michelle, if there’s anything that you want to say here, we’ve covered this, but maybe we touch on it briefly about the research behind all this.

Michelle Falzon:

Oh yeah. Look, I mean, we’ve talked, as you said, we’ve talked about this already. Ryan referred to Berlin and Kay in the earlier trainings. And it’s this idea that our universal, regardless of what country you live, in what age you are, the universally, we are inclined to categorize. It’s how we survive in the world. Like something with a flat top and four things sticking down like that table. Now there’s many different types of tables, but we’ve categorized that shape into this idea of table. The same with color. It’s how we navigate the world. We are hardwired to categorize things. So how are you already, in your business categorizing things. So if we think about type quizzes, for example. Do you have an existing model or a framework that you already have where you’ve already done some of this hard work of categorizing, as you’ve just naturally thought about your market, your business, the problem that you solve.

And maybe that model already has maybe three to five parts in it, or you have this bigger model and you can say, oh, what if I just use that little section, this smaller section within the bigger model,

that’s got those three to five parts. I can use it as kind of the starting point for the way I will categorize my people into my buckets. And Ryan, we’ve been here where everybody is right now with no buckets and a blank page. And it can be messy. It can be sometimes even frustrating. Sometimes it just flows. And other times, like when we’re doing the choose quiz, I was actually in Austin with Ryan and we dedicated this day of just kind of brainstorming and figuring out the quiz. And the first couple of hours we were like, are we going to get here today?

Like we had a limited amount of time. And of course, we did kind of get there in the end. It all sort of came together in the end really beautifully. But the key was exactly what I’m talking about now. We found a framework that we already had that was kind of already hanging around that we could use as kind of the basis for how we were going to segment people and bucket people. So this picture, the pictures you just saw from the day we were sort of trying to figure it all out. We followed the exact same process we’re teaching you here in the masterclass. We started with our offer, which was, we wanted to sell the book. And then we went up to the hook, which was realizing that the question in people’s minds, wasn’t so much about choosing a market like that sleep example we gave earlier.

It’s not like I need a sleep coach. The question in people’s minds was, what type of business should I start? That’s the language they were using. So that’s why we went with the quiz. What type of business should you start hook. Then we gave them a series of questions, which we’ll talk about later. But before we did the questions, we came up with our three to five buckets that we would show as those outcomes once someone completed those questions. And because we know a type we’re doing a type framework for our quiz, we knew it was all about categorization, right? This is where the theory becomes real. And we looked at our existing frameworks for categorizing types of businesses. And on page 13 of the Choose book, we actually had a four quadrant grid called the product grid, which was four different focuses for people.

If you are in an education and expertise business, you can actually see the screenshot of page 13 from the book there, the actual model. And we’re like, well, why don’t we use that as the basis for our buckets? And they did become the buckets for our quiz. You can see product focused, client focused, membership focused and event focused were really the buckets that we put people in. We showed them the bandaid, and now they know what type of business they should start. We’re able to very quickly then pivot to the book. And the pivot there, we’ll get to later when we talk about that. But we really set the book up for success by having something so relevant to the book topic. So that’s what I’d say about just as a bit of a tip around looking around for what you already have to think about when you’ve got a type quiz.

Ryan Levesque:

Yeah. You know, and the thing that’ll also add to that is even if you don’t have a model that you’ve formally created. Like I believe every knowledge based business should have some form of framework, some form of model and oftentimes, many cases, many models, many different frameworks, many different blueprints. We have many proprietary frameworks and models that we’ve developed in our business over the years. But let’s say for example, you don’t have necessarily an existing model, but what

is a piece of content that you teach right now, or that could become your buckets? I’ll give you an example of this. We, a few years ago, I did some work with Amy Porterfield to help her come up with the quiz that she was using, or she wanted to use to launch a program, helping people create a digital course online.

And when I was just having a conversation with her and we were just chatting, we’re sitting at the table and just talking a little bit about her business. And she said, I have this thing that I’ve been teaching people called the five most profitable types of digital courses. And it was content that she had been teaching for years and years and years. And I said, that’s brilliant. That’s a perfect idea for something that you could create a quiz around. Like there are five profitable types of courses, which one is right for you? So this is content that she had been teaching. It wasn’t quiz specific, it was just something that she had kind of lying around, so to speak that was a perfect candidate for a quiz framework, for putting people to different buckets. So that we created this quiz. What type of course should I create for my business? Take the quiz to find out now. Put people into one of several buckets.

You can see right here, the workshop course, starter course spotlight course, signature course or certification course. And then with this information, drove people into her launch of her product. Now I know Michelle, we got one more tip when it comes to type quizzes. Why don’t we cover that one? And then we’ll move on to the next step.

Michelle Falzon:

Sorry. I was muted. Sorry about that.

Ryan Levesque:

All good.

Michelle Falzon:

So let’s just say you’re in the situation now we go, great. I don’t have an existing model. I’m not teaching this right now. Is there an enticing way you can think of to categorize your topic? It doesn’t matter if you don’t already have it figured out, you can just come up with something. We get the right to make it up. And we shared the Neil Gordon example with you before as a way to illustrate the difference between pure and perceived customization. But I just want to look at his five speaker types for just a moment, just to zero in on those buckets. He created these five distinct types of speakers based on wildlife as a way to categorize the characteristics of those speaker types that he’d noticed in his work with speakers and as a speaker himself.

So as you saw earlier, his buckets are owl, elephant, monkey, bird, chameleon, they’re intriguing. They’re kind of interesting. The other thing it does is it allows him to express his particular personality. Now you might not have thought of coming up with a chameleon type categorization, but for him that really lends itself to the way he wants to show up and present. It’s something other people in his space, his competitors can’t emulate that. He’s doing something really that he can own and with distinction and

it’s good intellectual property, right. He can kind of own this idea. And it’s a great tease too. Like, its good curiosity. If you’re thinking about the marketing, play this forward to when you’re running a Facebook ad. Hey, what speaker type are you? Are you an owl, an elephant or a monkey? It’s like, oh, which one am I? And it doesn’t reveal too much, but it does make me want to know more. So if you don’t already have something lying around, you don’t already have a model. You’re not already teaching this. You can just decide how you’re going to categorize.

Ryan Levesque:

Absolutely. And so, for those of you doing a type based quiz or thinking about doing a type based quiz, just jot down any initial thoughts that you have. Remember, this is all in pencil. You might have some immediate thoughts. You’re like, oh, it’s definitely this. Or you might be stumped right now, but just write anything down that comes to mind. Remember, it is about getting it going. Sometimes it comes immediately. And sometimes even for someone like myself, who’s been doing this for a long time. Sometimes it doesn’t come right away. Sometimes you got to just put it in that mental crock pot, let the ingredients simmer for a little bit, and then it’ll come to you at the most unexpected time. So that’s a tight quiz and categorization is a good way to think about it. Yes, Michelle?

Michelle Falzon:

There’s just a great tip that Terry Bezzworth has shared in the group. I just wanted to quickly read in. She says, what has helped me come up with my buckets is looking at my sales funnel and going from there. So in my business, my sales funnel looks like toe dipper, waste deep and all in. And she says, based on the final hook I will use, I will tweak the names to the quiz. In the end, I know what the bandaid is for each of those buckets. And because she’s already kind of been selling to those people, she already knows the things to say to those different people as they progress through her sales funnel. So I thought that was a good tip.

Ryan Levesque:

Great, great. Very interesting. I love it. Okay, cool. So that’s type. Now, lets kind of shift our attention and talk about killer. So the mistake framework, right? So if you are using a killer quiz framework, what you want to be thinking about is the theory of loss aversion. Remember, Daniel Kahneman, the cognitive bias that we all have of loss aversion. Fear of loss is infinitely more powerful than the promise of gain. So killer quizzes take advantage of this, right? So you want to be looking at, for example, are there any existing mistakes or issues that you know, people tend to have that create a risk of loss? Are there places where people mess things up? The classic example that I’ve shared before is the golf swing killer example. What’s your number one swing killer? Take the quiz to find out now. We ask a series of questions to put people into one of several different possible buckets.

As you can see a few of them right here, and then that lead people to the solution. In this case here, the bandaid. Here’s, your number one swing killer is what we call freezing over the ball. Let me show you what that means. Here’s what to do about it and here’s the best next step. So selling a product

on the back of this right here. So again, so killer, the thing to be thinking about is, what is a mistake that people are making? What is a series of places where people do things wrong, where they slip into bad habits, they slip into moves that hold them back. What is the thing? The mistakes that people are making, the missteps that they’re making that hold people back from getting the result that your product or service helps deliver.

So that’s a mistake based quiz. And then finally, we have a score based quiz and score based quiz are all about comparison and evaluation. It’s all about the social comparison theory as first postulated by Leon Festinger. You can see right here, we are driven to get an accurate self-assessment, self-evaluation of ourself by comparing ourself to others. And so we can use a score based quiz to tap into something that you can see right here. So, Michelle, I know we’ve got some examples, but maybe you could just elaborate a little bit on a score based quiz, because this is one that I think a lot of people tend to either get a little bit confused about or we can benefit for some additional clarification on a score based quiz.

Michelle Falzon:

Yeah. Because, a lot of the time we associate a score with a number, you scored 75 and that’s not really a very meaningful outcome to give somebody when they come through your quiz. And Ryan gave some really great feedback on the Q and A call last Friday that you want to avoid those IQ based kind of hooks. It’s like, what’s your IQ when it comes to X, Y, Z? So what we’re really looking for here is more so thinking about scoring in terms of where is your person on a particular journey or in terms of a particular milestone or inside a process. So where do you rank, how do you fit in this spectrum of possible categories? And so again, you want to think about those three to five parts. So maybe you already have an existing process journey or some milestones that can be expressed.

Like if you’ve got, say a membership and you already have sort of several stages that you help people progress through in your membership, then perhaps those stages could literally be the groupings or the categories for the scoring. So for example, you might have beginner, intermediate, advanced, in the most simple form. Then I would score a certain score range that puts me in the beginner range, or I would score a certain score range that puts me in the intermediate range, but you’ve kind of got to add some value. You can’t just give the number. You have to turn it into something that is going to really help people move forward. And to give you an example, let’s look at a Todd Herman example, and he had these five stages of business growth. So we’re talking about if you have something that involves stages or a process or milestones, he had these five stages and they are sequential.

That’s the other thing that’s kind of important here. It’s a progression from one level of growth to the next. And when you get these levels or stages, this could be a good place to look for the possible buckets for your score quiz. So let’s dig into Todd’s example. So firstly, he welcomes people to his quiz, he takes them through a series of questions and then he buckets them based on the score, based on the result they got into one of these five stages. So start up, ramp up, build up, scale up and leader up. So you can see that is really how he has used something that he already had, a journey or a process or a way to rank where people were in something that was already existing in his business. And then he’s selling his 90 day year online program for entrepreneurs based on that.

And you can see already how those buckets really set up what it is that he is selling because now I know where I am in the process. I want to like I want to get to the next level and that’s the real beauty of the score based quiz. And if you don’t have an existing process or that journey or those milestones that you can just sort of pull off the shelf that you already have, that’s totally fine. Can you take a closer look at maybe the journey that you do take people at, maybe you haven’t documented it already. But if you sit down and just think about it, you might realize that hiding in plain sight, there is a process that you can just go, oh my gosh, I do that then I do that. Then I do that and discover what that process is. And this can be hugely beneficial in your business, even beyond your quiz.

So take a closer look at that. You might need to invent or uncover a process or some key milestones or stages in the thing that you sell. And you can use that as part of your score quiz. And Ryan, I know that you’ve kind of got some examples of how we might make that up, right?

Ryan Levesque:

Yeah, absolutely. And so, hopefully as you’re hearing these examples, the reason why we go through these examples like this is certainly to see what other people are doing. But I want to invite you to just keep looking at these examples as if you’re looking in the mirror and ask yourself, how can I take what I’m learning about right now and reflect it back onto my business? Is there like a little piece of what I’m seeing Todd doing or Alexis doing or Neil doing in his quiz or her quiz that I might be able to leverage and use in my quiz. So that’s the question to constantly ask yourself is how can I take this now? Some of what you see, some of the examples might be super applicable and like, oh my gosh, I can just lift this almost like exactly. Others might be, ah, that isn’t quite right for me, but I could see how I might do something a little bit different.

So here are a few more examples to kind of bring this to light. If you help people go through key milestones in a person’s life or their business, you potentially could use those as candidates for your buckets for a score based quiz. Like for example, let’s say you help people with a relationship journey. You might have people who are going through different stages of how serious they are in terms of looking for their romantic partner. Are they at the stage of life where they’re just looking for fun right now? Are they looking for some romance or maybe they’re looking for love. Maybe they’re looking for the one, they’re looking for their soulmate. So asking a series of questions can help identify what “score” someone has, what stage of a journey they’re at. Stage one, stage two, stage three, looking for fun, romance or love.

And this is an example in a relationship context. I’ll give you another example. Let’s say you help people with real estate investing. So you help people on a journey of real estate investment. Maybe you have these levels that you can identify. For example, what type of real estate investment is right for you? Let’s figure out what’s your real estate investor score right now. And based on a person’s real estate investor score, you can identify maybe it’s level one and they should be investing in a single family home. Maybe it’s level two, maybe this to purchase a duplex or a quadplex level three. Maybe it’s a multifamily apartment, level four, maybe it’s a commercial building and maybe level five, they become a syndicated.

Where they’re actually syndicating complex deals and having hundreds of investors in a fund type structure.

So you’re using the score that someone gets, maybe their level of sophistication as a real estate investor, to put them into one of several buckets; level one, two, three, four, or five, and then use that to give them the right bandaid and then prescribe the right cure for them. Now, the way that you’re customizing can also be a clue for your buckets. Let’s say, for example, if you’re doing pure customization. The products themselves could be the buckets. So if you’re putting people into one of several buckets and you’re recommending say one of five different backpacks, well, the backpack itself could be the bucket. It could be the outcome that you give people. It could be the value that you’re delivering, just knowing which one’s right for you. Like, I’ll give you an example. I was in the market for trail running shoes, not that long ago.

And oh my goodness, there are just so many trail running shoes on the market. And I had to narrow down the list and I did a ton of research even before going to REI and trying them on and deciding what I was going to go with. I did a ton of research online because there really wasn’t a good source for me to go to. I mean, if there was an assessment that was okay, let’s talk a little bit about your running pattern. Talk a little bit about the shape of your feet. Talk a little bit about the terrain on which you’re going to run, asking me a series of questions to recommend. Well, based on the little we know about you here is the right shoe for you, that in and of itself just being prescribed the right shoe, would’ve been hugely valuable to me, knowing what to narrow down the multitude of options is.

So here’s an example of the product that you’re selling, actually being the outcome, being the value that you provide. Let’s say, for example, you serve people who are looking to host a wedding and your quiz is what Austin, Texas wedding venue is right for? You take the quiz to find out now. And you recommend one of several possible venues, the Grand Hotel, Bayside Function, Riverview Ballroom, Mountain Lodge, Lake House, budget different options. Well, you might be recommending the next step is to get people to book a call or maybe book the venue, but just knowing which one is right for you and explaining it. So based on the little that we know about you, the Grand Hotel Ballroom we think is right for you and here’s the reason why. See, the Grand Hotel Ballroom is going to, you know, blah, blah, blah, blah, blah, blah, blah.

Just getting that recommendation being right for you. I’ll give you another example; if you help people in real estate, which community is right for you, which suburb is right for you, which city? Moving Texas, moving into Austin which suburb is right for you know? Is it Georgetown? Is it Leander? Is it Pflugerville? Is it Wimberly? Is it Dripping Springs? Is it Downtown Austin? Is it Bastrop? There’s so many options, but based on you and your situation, we could recommend the right Austin suburb for you. Take the quiz to find out now. So just that outcome can be tremendously valuable in and of itself. If you’re deciding on your three to five buckets, ask yourself the following questions. Number one, do your buckets past the captain obvious test? What I mean by that is you don’t want to have a quiz that says, what type is your dog?

And then the outcomes be well, your type of dog is what’s known as a Chihuahua. It’s like, all right, thank you, captain obvious. Already knew that my dog was a Chihuahua, right? A good example

would be your dog is what’s known as an assertive dominant type. And if you want to know what assertive dominant type is, some keep paying attention and I’ll explain. Does the diagnosis offer an element of self discovery? Are you putting people in a bucket and teaching them something, right? Whether you’re saying, based on the little that we know about you, the right running shoe, the right trail runner for you is as follows and here’s the reason why that is a moment of self discovery. You’re just adding a tremendous amount of value to the person taking the quiz. For example, what’s your number one sleep killer?

A bad example was you’re not getting enough sleep. It’s like, thank you, captain obvious. I already knew that, right? That’s not insightful. You’re not offering that element of self discovery. Instead, a good example would be not timing your sleep to your ultradian rhythm. That would be a good example. That would be insightful. Now, when it comes to deciding on your three to five buckets, you want to ask yourself, do they enable you to pivot from your bandaid to cure? You want to make sure again, start with the offer first. Begin with the end in mind, can you lead people to your offer based on those results. For example, quiz, are you making these fasting mistakes? If your cure is selling a recipe book for intermittent fasting, as an example. A bad example would be mistake number three, as being one of your buckets, fasting window is too short.

How is that going to help you sell your recipe book? It’s not a great connection. It’s not a great fit. Versus this example right here, mistake number three, your first meal, macro nutrient is imbalanced. Well, what that means is you’re not having the right ratio of carbs to fats, to protein. And so you need to have a meal that has the optimal ratio. Now, how do you come up with a meal that fits that optimal ratio? Well, you need some recipes that have the right mix. Well, we’ve got just the thing for you, which is our recipe book for intermittent fasting. So you can see how it seamlessly connects to the offer that we’re selling. And a quick note here, this is an iterative process. It’s not always a straight line. Sometimes, you are like a, if you’ve done any art in your life. When you’re doing any painting, the layers of an oil painting come layer after layer, after layer. You don’t just sit down paint and have a finished portrait or a finished landscape.

It takes layers and layers to get to that finished result. So sometimes you’ve got to let this sit. Sometimes you’ve got to put this in your mental crockpot. Sometimes you’ve got to take a little bit of active time thinking about it, working on it, set it aside for a little bit, give yourself some space and then come back. Now when it comes to naming your three to five buckets, Michelle, I think there are a few things that we want to share in terms of tips that you can take away as you go through this process.

Michelle Falzon:

Absolutely. That was just such great advice there about the pivot to the cure. I really loved that. So naming, this is actually the fun part. This can be really quite creative or you can just keep it straightforward. And I want to give you a few tips here. So firstly, you do want to try and create some curiosity and intrigue. The name shouldn’t be too self-evident and Ryan just gave you a couple of examples there like Chihuahua. If that was one of your types and your hook is what type is your dog and you’re promoting, Hey, what type is your dog? Are you a Chihuahua? Are you this or that? People go,

well, I already know what the outcome is going to be here. I’m not really going to take the quiz to find out.

So you want those buckets to have a little bit of intrigue, a little bit of curiosity. They shouldn’t be too self evident. They should hint, but not give away completely what the outcome means. So we’ll give you some examples in a moment about how you can do that. They should also be named in a way that your quiz takers are actually going to want to be associated with it. So really put yourself into your customer’s shoes. This is where empathy really plays a big part. So I saw in the chat thread actually, Ryan, a few people commenting on one of the levels in, I think it was Deb’s quiz that was called the laggard. I think stage one was the laggard and people were saying, is that really kind of a cool name? I’m not sure I’d want to be labeled a laggard. And that might be an example of something in your market that you wouldn’t want to call someone because when they arrive at the bucket and they get named and labeled something like that, they go, oh, that hurts their ego or their feelings.

Or they feel like that was some somehow put down that’s broken the connection rather than bonding their connection with them. So think about is how I’m naming these buckets. Is this something that my people want to be associated with now? It doesn’t mean you need to avoid things that might have like a negative connotation or that they might feel like is a weakness. Especially if you’re doing a killer quiz, like we saw overwhelm, perfectionism, procrastination with some of the buckets that we saw earlier, that’s fine. But just be mindful that people are going to feel like they can own that idea. It’s also going to need to be something they want to learn more about. So again, that’s where the curiosity comes in. That’s where it’s kind of interesting. It’s like, oh, that’s fascinating. I’ve never heard it put that way before, I’d love to know more. And they also want to feel obviously a sense of aha or self discovery when they learn this name.

It’s sort of like the example that Ryan just gave about talking about ultradian rhythms. That’s oh, okay, I need to know more about that. I don’t really know very… I’ve heard that, but I don’t know what it is versus just saying something that was a bit more generic and bland. So this is going to become more apparent as we go along. So just mark down in pencil, what you think they could be, as ideas are coming to you. Knowing that you can go back over it later and tweak, it’s all part of the process. So let’s give you a couple of examples. I said, lets kind of try and cut up with some names that create curiosity and intrigue. Here is Charlie Wallace’s guitar progress killers quiz example. So you can see on the left, that’s sort of the welcome page or the way he’s promoting his and you can see on the right, he’s got these fabulously named buckets, the hitchhiker.

Now he’s talking about guitar progress killers. He’s got the hitchhiker, the sky diver, the crab pincer, duct tape, and the floating anchor. And they all have really, really interesting meanings. So like for example, the sky diver is someone who struggles to change chords. So there’s this period of silence or air, which is where the sky diver kind of connection comes in when they play. So instead of it being nice and smooth transitions and always the music flowing there’s these little gaps, because they’re trying to change chords. So if somebody answered the questions in Charlie’s queers and they saw they were, that was one of the problems that they were having, their primary problem. He would bucket them as a sky diver and it’s like, wow, I’m a sky diver. I’ve never heard it put that way. That’s a really interesting thing.

Yes, I do struggle with the chords. I don’t want there to be that air between my notes. I really want to know more.

And that’s when people obviously want to move forward and take Charlie’s training. The same with the Amy Porterfield course that Ryan mentioned earlier. Creating that curiosity and intrigue. Look at the way Amy has named these. Some of them, like starter course, I might get a sense of what that is, but I still don’t fully know. Spotlight course, what is that? I want to know more. They hint at what it is, but they don’t give away the entire outcome. So, I may get a sense of workshop. I need to do a workshop course, but now I really need to listen to what Amy’s saying on the bandaid to understand. What does she mean by a workshop course? So, it’s keeping people engaged. It’s keeping them moving through your quiz.

This doesn’t need to be rocket science. It doesn’t need to be super fancy or complicated, just fancy enough for people to find it interesting and to experience that self-discovery. When I say just fancy enough, here’s a really classic, easy, simple thing you can do to create curiosity and intrigue in a really easy way. These are fairly plain names. This is Suzi Dafnis of her business, and she has a networking personality quiz, and she’s got three buckets, Type I, Type C or Type T. Now, they’re pretty standard names, but she’s made the intrigue by just revealing the first letter of the name. Oh, what is a Type I? What is a Type C? And so that is how she’s getting that intrigue and curiosity.

Also, single words. They’re somewhat indicative, but enough to give some immediate insight without giving the whole thing away. Here’s an example from Dayna Abraham, and she helps people to really connect and support their out-of-the-box kids. She has a quiz, what’s your child’s behavior type? You can see the behavior types there, aggression, defiance, sensitive, hyperactive, and distracted. So, you get a bit of a sense right off the bat what those types are, but you’ve really got to lean in and listen to what she’s saying to understand some more about, well, what is defiance and how do I deal with that? Dayna could do even more with this by even kind of breaking these down to some acronyms. Instead of spilling the entire beans with aggression, she could even consider doing AG as an acronym and DE for defensive and so on. That would add even more intrigue, without it having to be, like I said, rocket science and you don’t have to force it. If it’s there and it all makes sense, great. Otherwise, just go with something simple. So, there’s some ideas for naming, Ryan.

Ryan Levesque:

Yeah. There’s so much opportunity here to, A, have some fun with it. And B, really drive that curiosity and intrigue.

There’s a few tips that I want to leave everyone with when it comes to this process. Now, if you get stuck and you can’t come up with creative names. Sometimes they’re there, but don’t force it. Don’t try to invent something that’s not there. Don’t say, “Oh, I’m going to come up with this crazy, esoteric naming convention that is going to drive people wild.” Don’t force it. If it’s there, it’s there. If it’s not, it’s not.

If you get stuck, don’t force yourself or give yourself so much pressure that you need to come up with creative names. You can always default to that Type one, two, three, four, or A, B, C, D. Even better

take the letters and not make it A, B, C, D. For example, Type A, I, G, C. You can take the first letter of the thing that you’re going to, the bucket name that you’re putting people into. If it’s maybe a pedestrian uneventful naming setup, and just take the first letter of each name. You’re Type A, Type I, Type G, Type

C. For the weight- loss type that just stood for the weight loss hormone that was most out of balance. C stands for cortisol, G stands for Ghrelin, I stands for insulin, and A stands for Adiponectin. Those are different hormones in your body and we just took the first letter of each word, because we couldn’t come up with anything more creative than that. That quiz had millions of people that went through it.

As you’re going through this process, I want to show you how these names are going to be used in your marketing, so you can see why it’s important to have these intriguing, curiosity-inducing bucket names. Here’s a sneak peek into what we’re going to be covering in the upcoming weeks that’s going to make this all relevant.

You can see right here, teasing the names on the lead capture page. You’re going to be teasing these names on the page where you ask for someone to give you their email address. You’re going to say something like, “Your weight loss type is Type A. To find out what Type A means along with a free report explaining your results in detail and a video that walks you through what it all means, enter your email in the space below.” The next place that you’ll be doing is teasing the possibilities on your welcome page. When you get people to take your quiz, you might have a section of your welcome page that says, “Are you weight-loss type A, I, G, or C? What does that even mean exactly? Well, take this free quiz to find out now.” You want to be thinking about how you can share just a piece of the name perhaps, for example, using acronyms, even using icons. Think about how you might even use icons in creative ways, incorporating the names into visuals.

Here are just a few different places where you’ll be using your bucket names. Here is a quiz, what’s your number one wealth blocker? You can see here, the icons are incorporated into the design of the quiz. They’re incorporated on the actual report themselves, the icons of the brain icons, the different outlines of the profile of the human head. Remember, I mentioned that lead capture? Your weight loss type, or in this case, what type of business is right for you? Your business type is O, B, P, F. What does that mean? Enter email address in the space below to get a custom report and video explaining those results. So, we use the bucket name here and then we even reiterate it on the outcome page where we give people the results.

Now, there’s a process that we like to use when we’re going through this and it’s to get yourself out of the box. Get yourself out of the restrictive, non-creative space of relying on a computer screen and going into the old-school analog world of putting yourself out there. So, maybe Michelle, you could talk a little bit about what we found to be most effective when it comes to kind of coming up with things as you’re working through this process.

Michelle Falzon:

Yeah, just really quickly, you saw pictures earlier of Ryan and I working on whiteboards or flip charts. We got ourselves off the computer, off that sort of very linear sort of process, and we moved to pens and papers and post-it notes and things like that. Step back from the computer and pull out some post-it

notes, pull out a big sheet of paper, get onto your whiteboard because you can be a lot more kind of free thinking with it because to start with, you may just have ideas kind of going left and right. You might have a mind map. You don’t have to kind of magically pull the quiz buckets completely out of your head, completely done and dusted like that. You can go through that messy process.

You can see here on the screen, these are images of people from when we did this process live and in-person at an event in Austin, Texas. We got people getting the stuff onto whiteboards. And just changing your state as well, changing your place that you’re working in can help as well. It is an iterative process. You want to be able to move things around so you can see on this next image on the next slide, that there are post-it notes and things like that. So, you might think, “Oh, I’m going to kind of have my buckets like this,” or I might, ” No, I’m going to pull that bucket out and bring that one in.” So, kind of just give yourself some flexibility. Of course, there are online tools that do this. If that works for you, go for it.

But I would encourage you to step back from the computer, get into some tactile kind of work, and it really does help get the creative juices flowing. So, that’s something to think about as you embark on your process of coming up with your buckets.

Ryan Levesque:

And this get creative process is something that we believe in so much that we are going to be encouraging you to do this. We might even be bribing you along the way. What we’d love to invite you to do is to share pictures of your creative work inside the Facebook group. Get out there in the real world, however you like to work, your whiteboard, flip charts, chalkboard, get chalk and do it on the driveway, whatever works for you. Post-it notes, markers, colored pencils, three-by-five note cards, whatever you like to do. And then when you have made a little bit of progress and you’ve gotten a little bit of work done, take a photo of your work, maybe with yourself in it, smiling, holding your work, use #GetCreative, #GetCreative. We might be having some rewards and prizes for some of you who go ahead and do that. Again, the hashtag is #GetCreative, post it inside the group. If you’re doing multiple things, you can post multiple photos. As is always the case, the more you participate, the better chance you have to win. You can do this more than once. You’re not just limited to just one photo inside the group.

All right, so let’s check a little bit about how this all comes together and I’m going to bring us through our final few steps, exercises, what is happening next, and set us up for our homework and what is coming around the corner.

Page 25 inside your workbook. Page 25 inside the workbook, there is a page where you’ll have the opportunity to list your buckets. Buckets one, two, three, four, five. Remember, three to five, not less than three, not more than five. That’s why there are only five spaces. You don’t have to fill in all spaces if you only have three buckets, as an example, and then get clear in the offer that you are putting in front of each of these buckets. Remember, perceived customization means the same offer for all buckets. So, if you’re selling the same thing to all five of your buckets, you’re just going to copy and paste the same thing here on this section. Page 25 is where you put those things in place. Pages 22 through 24, the pages leading up to it, we’ve got all the examples, a whole bunch of examples that we’ve shared with you. So, you can see just other examples of other quizzes and the bucket naming and just give you some

ideas and infuse the possibilities in your mind. Once you’ve done that, you have now officially completed the third and final step of the quiz offer checklist, and you are done. You are done this week’s work. Let’s talk a little bit about your homework. Once again, we’ve got homework for you again, to implement at your own pace. If you’re testing, if you’re still testing your hook, that’s fine. You can still keep running that in parallel as you’re doing this work. It’s why we start with that hook process. You can just keep that test running along the way, and you just continue on working on your quiz offer and your buckets in parallel. Once again, remember, step one, start by deciding what you are selling. Step two, decide how you are selling it. Step three, decide your three to five buckets. All right.

With that in mind, let me give you a sneak peek into what’s coming around the corner. Once you’ve completed these three steps in the checklist, you can get a sense of what you’re going to be doing with these buckets moving forward when we get into next week’s work.

Again, last week, we came with the big idea behind your quiz. For example, what’s your number one wealth blocker? This week, we’re identifying the buckets that we’re putting people into. We have our quiz hook, which is what’s your number one wealth blocker? And then this week we’re getting clear on what are the buckets we’re putting people into? Next week, we’re going to connect those two things together with the bridge, with the questions that we’re going to be asking. And then from there, we use this information in week four to articulate how you’re going to be expressing the bandaid and presenting your cure. We’ve got templates and scripts for that and we’re going to show you exactly what to put on every single one of your pages in the entire process, from your welcome page, through your questions, through your lead capture page, to the outcome pages where you’re going to be setting up the thing that you are going to be selling.

Once you’ve done that in just four short weeks, you’re going to have all the pieces you need to go live with your quiz and to potentially submit to the bucket.io team to build your quiz for you. We’re literally two weeks away from that point. We are right on the doorstep, knocking on the door of getting your quiz done and getting it built, and we are just trucking along and making great progress. So, that’s a quick preview of what’s happening over the next couple of weeks.

Again, just zooming back up. I know we went to a lot of detail today, but remember, zooming back up. I want to make sure you’re not stuck in the weeds. The main outcome last week is to get clear in your hook. Quiz, what’s your number one wealth blocker? The main point of this week is to get clear on your buckets. It’s wealth blocker A, wealth blocker B, wealth blocker C, wealth blocker D, and so on and so forth. That is the name of the game right here.

Next thing that I want to talk about very briefly is bonuses. Speaking of a sneak preview of what’s happening over the next couple of weeks, I also wanted to give you a preview what’s coming up with all the bonuses that you’re going to start getting access to, on top of the core training that we’re doing on these Tuesdays. Now, remember, these extra bonus trainings are for those who qualify. I want to take a moment to talk about that because we’ve got some cool bonuses coming up real soon.

One thing that we’re doing on Friday this week is we are doing a sneak peek, behind-the-scenes look inside the launch tech that we used when it comes to doing all of the live sessions, workshops, clinics, webinars, trainings, Q and As that we do here at the ASK Method company.

Right now, I am standing in a room in my house. It might not look like it from this view, but some of you have been asking, “What camera do you use? How do you do all the switching from slide to slide? What tech are you using? What lighting do you have? What sound equipment are you using?” And all of that end more. On Friday this week, I’m going to actually take you inside my home, behind the scenes, and I’m going to show you all the stuff that I use. Everything that we do here, inside the studio, how it all works. You’re going to see all the equipments, all the software. I’m going to show you kind of everything around. So you can see, you’re looking at one camera view. I’m going to take you behind the scenes with the cameras. You can see all the different things that we have, how the room is set up and all of that and more. This is an extra special unadvertised bonus. We’re doing this for members of our Business Coaching program. What we wanted to do is we wanted to extend an invitation to everybody here inside the Quiz Funnel Masterclass, to join us on the session.

Now, this is a live-only session. It’s happening on Friday this week. It’s a live-only session. Members of our Business Coaching program get access to the recordings of it. But if you’re not yet a member, you can still attend and kind of be a fly on the wall and join in live. If you’ve got any interest or curiosity or questions around how we do what we do? How we do all these sessions? And how we switch from camera to camera and all that good stuff. We’re going to be doing that on Friday this week. Again, the dates are Friday, July 8th, 1:30 to 3:00 PM US Central time, so after the Q and A call. We have about an hour break after the Q and A call, then we’ll come back on and do this. If you’d like to join us, you must register. If you’d like to register, the link is AskBusinessCoaching.com/studio. Again, if you are a Business Coaching member, you have access to the recordings of this session. If you are not yet an Ask Business Coaching member, we have decided to extend an invitation to you to join us live as a special unadvertised, extra bonus above and beyond all of the good stuff that you already get access to inside this Quiz Funnel Masterclass.

I also want to remind you that next week we are doing the Quizzes for Affiliates bonus. That is on July 13th, from 12:30 to 3:00 PM US Central time. We’re going to be making that available. If you qualify for this bonus, you’ll receive an email with access details a little bit closer to that date. And the Quizzes for Clients bonus is happening on Wednesday, July 20th. Also, a reminder just to mark your calendar. That’s when that will be made available to you. Keep in mind that that will be made available and you will have access to the links to get access to that later on. For these two bonuses, just to be clear for those of you who qualify, you will have access to the recordings of these as well, because these are not exclusive to Ask Business Coaching members. These are bonuses to the Quiz Funnel Masterclass community.

Next up are VIP-only bonuses. I want to remind you that next week on Thursday, July 14th, so it’s not next week, that’s two weeks from now. Make sure I’ve got my dates right. Actually, it is next week, right? Yeah. Today’s Tuesday. Hang on one second. Make sure that I’ve got my dates right and my calendar. Yes, it is next week. Okay. Next week on Wednesday. Sorry, this is what’s confusing me. All right. This should say Thursday, July 14th. So, sorry for that confusion. We’ll get this fixed.

Thursday, July 14th, 10:30 to 12:30 is the VIP-only bonus where we’re going to be focusing on how we are creating a course completion certificate in our business and how you yourself can create

certificates and other non-fungible token assets, like the NFT certificate we are creating in our business. We’re going to show you how we’re doing it. We’re going to show you how you can do it. We’re going to go through the detailed steps so you can do this. So, if you’ve got a knowledge-based business and you want to certify people, you want to offer certificate, there’s a whole bunch of things that you can do that we’re going to be covering inside this session.

You can see all of the Thursday VIP trainings that are coming up inside the course calendar. It’s inside your course schedule, which is in each workbook. It’s also in the Facebook group for you as well.

Now, I mentioned homework. Much like we did last week, we want to invite you to share your homework with us. The reason for that is on this week’s Q and A call, I will be on this week’s Q and A call. I will be doing some homework reviews, just like last time, just looking at the overall trends that I’m seeing, the patterns that I’m seeing. And so if you want to both, A, use this for accountability to keep moving along, staying making great progress and just getting it all done, you can use this homework submission as a benefit to that. And then, B, like I said, I will be pulling out a few handful of examples as teaching examples, just like we did on last week’s Q and A call. If you want to participate in that, you need to get your homework in by this Thursday, July 7th, at 3:30 PM US Central time. The link is quizfunnel.com/homework2.

I know we are a few minutes past our time, but we will be wrapping shortly as I go through this very quickly. Final steps. If we go to my screen right here, you can see the homework link looks a little something like this. This explains all of the steps. Step one, tell us your market. Step two, tell us what you’re selling. Step three, tell us your price point. Step four, tell us your hook. And if you have a clear winner, then enter that. If you’re not sure, just put your best guess or what you think your hook might be. And then step five, your three to five buckets.

It’s going to look a little something like this. What’s your market? Orchid care. Next up, you’re going to say, what are you selling? Orchid book. You’re going to say your price points. $30. You’re going to have your hook. What’s your… I should put this with the quiz in front. Quiz. What’s your number one orchid care mistake? Push right here. Your three to five buckets. Number one, it might be overwatering. Number two, it might be underwatering. Number three, it might be pests and disease, so on and so forth. So, you have your different buckets. Click the next button. Tell us your name and your email address. We can get in touch with you if needed. Submit your homework, and then you are done.

Remember, the link is quizfunnel.com/homework2, as in the number two, since it’s week two. Homework two, the deadline is 3:30 this Thursday at July 7th. And again, if you’re moving at your own pace, you just do you, you just move at your own pace.

All right. Quiz questions are going to come later. We do buckets before questions. Remember that, don’t try to race ahead. Trust the process. Remember, if you’ve got technical questions about bucket, you can always reach out to the bucket team, support@bucket.io, or you can use the knowledge base support.bucket.io. Technical questions should not go in the QFMC Facebook group, because we have a separate technical support team that is over at Bucket that monitors those places right there.

All right. Let’s talk a little bit about what is coming up in Friday’s Q and A call. If you’ve got a question that you’d like to submit for this Friday’s Q and A call, remember, each Tuesday after the live training session, a Q and A post will be made available. This week’s post looks a little something like this, and the link is QuizFunnel.com/ask. If you’ve got a question that you’d like for us to cover on this Friday’s Q and A call, QuizFunnel.com/ask. Submit the question. We will keep it open until 3:30 PM on Thursday, at which point we close the pre-submitted questions, our team reviews the questions, and we look for the biggest trends. We look for the questions that got the most interest in terms of likes and comments. We look at the questions that are going to help the most number of people. We look at similar questions and group them together. It’s also your homework submission deadline, so it’s an easy deadline to remember. And we’ve got that Q and A happening on Friday this week, July 8th, 10:30 AM to 12:30 PM US Central time.

All right, I’ve got a few success tips I’m going to recap very quickly. Then, we’re going to do our final exercise of the day, and then we’re going to wrap, and then I’m going to get you out of here and home. Number one rule of LEGO, remember, is what? Follow the instructions at least once. Emulate before you innovate. Courage and grit. Remember the name of the game is to stay in the game until you win the game. This is your race to run. Remember that, this is your race to run. Just keep swimming. Motion breeds clarity. I know for some of you’re saying, “Ah, I’m totally stuck. I don’t know what to do.” Resist the temptation to just stand still. Keep moving forward. Even if it’s imperfect action. I’m telling you, there’s this magical thing that happens when you just keep taking imperfect action, where it brings things into clarity because done is better than perfect. This is a marketing quiz. We’re not solving an unsolvable mathematical problem here. This is a marketing quiz. Remember what it is that you’re doing. Remember what it is that you’re building. You don’t have to get it perfect. You just have to get it going. The best time to get it going is right here, right now, today.

As we wrap things up in our final minutes here today, I’d love to invite you one last time to inside the chat. Let me know what’s been your single biggest takeaway from today’s session. Single biggest takeaway, #Takeaway, post it inside the chat and Michelle and I will read off a few of our takeaways as we bring today’s session to a close. Biggest takeaway, #Takeaway, use it inside the chat. Let us know what it is. And I’d love to share a few of these as we wrap things up.

Michelle, I’ll turn it over to you to maybe share a few quick takeaways and I’ll do the same. And then we’ll bring things to a close.

Michelle Falzon:

I’d love to. Nicole Lamers says, she was right off the bat, as soon as you said the word takeaway, “Have fun with the naming of the buckets, but make sure they lead to the offer.” Love that one. Excuse me. Maxwell says, “When in doubt, choose perceived customization.” And Leslie says, “A quiz will fail because it is too complicated. So, keep it simple.”

Ryan Levesque:

I love it. Carrie says, “Intriguing and attractive bucket names.” Jane says, “Examples are gold for fun and creativity.” Lorraine says, “Don’t make it harder than it needs to be.” And Daniel says, “More complexity does not necessarily equal more money.” Keep that one in mind. There are no points for making it more complicated. Your market, your customers are not going to care how long it took you to come up with the buckets. They’re just going to care that you are serving them at the highest level possible. So, keep all that in mind. “Motion breeds clarity,” says Anna and Takway says, “Bucket before questions.” I’ve seen that one quite a lot. “Don’t overdeliver on the bandaid,” I’m seeing from Alan and Pamela. And John says, “A single product allows you to highlight various benefits of it.” And last but not least, Jennifer says, “Keep in motion.” Keep in motion. And that’s what we’re going to do here today. We’re going to keep things in motion.

We’re going to wrap things up here. I want to remind you that we have our Q and A happening on Friday this week. Remember, if you’ve got a question, go to that link QuizFunnel.com/ask, post it inside the question thread, get your homework done. Keep moving forward. You’re making great progress. You should be proud of yourself for all the work that you have put into this process, and for being here, for just showing up, for sticking with it, because remind yourself of that big reason why you identified in our kickoff call last week. As you get in the middle of it, as you get stuck in the messy middle, as you’re in the get creative mode, as you’re doing all the things and following all the steps, remind yourself periodically to zoom up and say, “Why am I doing this again? Ah. That’s the reason why,” and it’s all going to be worth it.

All right. That concludes this week’s session. Next week, we’re talking about your quiz questions. We’re going to look at the bridge between your quiz hook and your quiz offer. It’s going to be a great session. It’s always a student favorite, I know, when we go into coming up with your quiz questions. It’s really kind of like where everything comes together. It’s like if you’re building a house and you start to see the walls come up and everything starts to take shape. We’ve got some awesome checklists and templates and frameworks that we’re going to be covering next week. All the bonuses are starting next week, which is going to be awesome. We get that affiliate bonus, the Quizzes for Client bonus, the VIP bonuses, some extra unadvertised bonuses. We got a lot of good stuff coming up around the corner.

All right. With that being said, I know we went a few minutes over here today, but I did not want to leave without covering all these important announcements. I think that wraps things up. Congratulations, you’ve officially completed this week’s training of the Quiz Funnel Masterclass. I look forward to seeing you same time, same place, next week. For those of you joining us on the Q and A call on Friday at the Q and A call, and for those of us who are going to be here for the behind-the-scenes tour of the studio on Friday on that live-only session, I look forward to taking you behind the scenes, inside my home, showing you a little bit about how we do things here, the tech that makes it all possible, and behind the scenes of our multimillion dollar product launch and the tech that we use to make it all happen, doing it all from home.

All right. I think that wraps things up. Have a great rest of your day, great rest of your week. And I look forward to seeing you on the inside. Take care. Goodbye.

Ryan Levesque:

Hello, hello, hello. Welcome everybody. Excited for us to be kicking things off in this special Q&A call on this lovely Friday midday here in Texas, at least. We’re going to kick things off in just a moment, but I want to make sure that you are able to jump in, get in, you’re able to log into Zoom and say Hey. So like we always do on these Q&A calls, we are going to be having a live chat thread happening inside the Facebook group, and you can get access to that at the same length that we use every single live session, which is at quizfunnel.com/chat. Again, that’s quizfunnel.com/chat. And what I’m going to do now is I just want to pull that up and make sure that we are all in the right place, and I’d love to say hey to you, quizfunnel.com/chat is the link. We’re sharing it here. That is where the conversation is taking place.

And as I pull that up on my screen, let’s see, it’s just taking me a minute to get all my little windows here ready to go. Let me try this right now. There we go. I see a few of us here in the right place. Let me hit the refresh button again, make sure that we are all rocking and rolling. There we go. Hey Penny, great to see you in Calgary. Hey Kostas, good to see you from Greece. Birgik, great to see you. Hey Mike, Amy. Yo, Brad says woo. Maria, Caroline, Helene. Yes, awesome to have you here. Hey Ben, hey Luca, hey Hailey, Tally, Dennis, Thomas, Christine. Hey, hey, hey. Great to see you as well. John, Karina, Gilberts, good to be here. Hey Warren. Hey Penny, Renee. Hey, what’s going on. Now we got a great crew. Paul, Neerj, Amber, what’s going on? Hey, Wade, Robert, Mississippi, Monica, Clayton, California. How you doing Wayne? Ohai, California. Gosh. What a beautiful part of the state.

Janita from Florida. Leslie, Sue, Luis, Allen, C. Richard, Jeff, Emily, and Eva. We got a great crew here today. Hey, Don and Alex and Leslie and Bob and Pepper. You seem more calm today. Hey Craig, Jackson, Sue, Emily, Lindy, Neerj, Lisa, Diane, Argentina. Love it. Doug, Crystal, Tanya, John. Great crew here today. Welcome, welcome, welcome everybody. We got a great session here today and we’re going to be doing a few things in today’s session. In a moment, we’re going to start diving into some Q&A. I’ll be introducing you to yet another one of our ask business coaching, marketing experts, who we’ve been able to bring in for this special live Q&A session to help with some of the questions here, and we’re going to be doing that in just a moment.

We’re going to do some homework review. Many of you had an opportunity to submit your homework. Awesome job. Great work for those of you who did submit it. If you didn’t submit it on time, all good. Remember this is your race to run. This is your game, and the name of the game’s stay in the game until you win the game. So use these deadlines to your advantage. Don’t feel pressured to have to use them. And we got a few announcements as well, as well as something that we’re doing here today, later today, as a special extra bonus for those of you who are interested or even just a little bit curious, I’ll explain what that is in just a moment. But before we do that, let’s begin with some important community, news and to share some of this community news, I’d like to once again, welcome the one, the only miss Suzanne Buckley, our amazing community director here. Hey Suzanne, how you doing?

Suzanne Buckley:

Hey Ryan. I’m good, thank you. Ryan Levesque:

It’s great to have you back here. I understand we got some community news, a few updates, a few announcements that we want to-

Suzanne Buckley:

We have, we have.

Ryan Levesque:

Here on a Friday.

Suzanne Buckley:

Yeah, yeah. We’ve got a few… We’ve got some really lovely announcements today. I get really excited by happy announcements. So yeah, the first one is the one that you’ve already been hinting at. So coming up after this call later on at 1:30 PM central, do you want to take us through that first announcement about the studio sneak peek.

Ryan Levesque:

Yeah, absolutely. So one of the biggest questions that we’ve been getting a lot of is, ” Ryan, what technology do you guys use to do these big launches? In your studio, what cameras are you using? What lights are you using? What does the setup actually look like and all of that good stuff. So we are doing something for members of our business coaching program later today at 1:30, but we decided to extend an invitation to everybody here as well if you’d like to jump in and join where I’m going to take you through a behind the scenes studio tour, where you can see how we do everything. For members of the business coaching program, this is a recorded session. For those of you who are not yet members of our business coaching program, you have the opportunity to sit in and listen and watch live, live only. As Suzanne mentioned, it’s happening at 1:30 today, which is just three hours from now, and the link to join is I believe askmethod.com/ studio-tour. I’m going to put a link up so you can see what it actually looks like.

And then everybody here, our team will post it inside the Facebook chat so we have a clickable link. But just bear with me one second as I pull this up. So first bit of community news right here behind the scenes tour of our Quiz Funnel Masterclass 3.0 launch. This is the tech edition, so we’re going to take you inside the technology that we’ve used. It’s a backstage pass behind the scenes tour of one of our most successful launches ever. And you can see all the tech and everything that we’re using. So it’s going to be a cool way just to see how we do things. I’ll take you inside my home and show you all the tech and all different tools that we use. And that’s happening today at 1:30 PM US central time. You have to register for this. And again, you can see it just kicking off in a few hours from now.

Suzanne Buckley:

That’s amazing. Amazing. I know that there’s been lots of exciting chatter in the group about the studio tour. Lots of people are a bit blown away that you’re letting all your secrets or some of your secrets out.

So I’m sure there’ll be a great audience there later. So if you’ve not already registered, get registered, don’t miss it. I’m really excited. I want to see what’s behind the screen.

Ryan Levesque:

What else do we got on our announcements here?

Suzanne Buckley:

Cool. So our next announcement. It’s been a great week in the group. There’s been loads of people have taken some really big steps this week. And we’d just like to thank two of our amazing coaches, Blake and Peter, who have been in the group just lending their support, answering questions, posting comments, cheerleading people, as well as problem solving with people. That’s been really exciting, and I know the group members have really appreciated that. So virtual round of applause. Thank you, Blake and Peter. That’s brilliant. Thank you, Stephanie, for lending them over. That’s been ace this week.

Ryan Levesque:

Absolutely, yeah. So just as a reminder. So Blake and Peter are two of our senior marketing experts that support members of our business coaching program. We were able to borrow them this past week to bring them here inside the community, give a little bit of extra support above and beyond the support that you get from our Quiz Funnel Masterclass course advisors. And they’ve been just doing double duty and just doing double time, extra hours. I just want to acknowledge them for that. And we’ll have an opportunity to sit and visit with Peter a little bit later here today when we dive into some of our Q&A and questions for them.

Suzanne Buckley:

That’s amazing. Brilliant. So our next announcement is that we have next week coming up a bonus watch party. So one of the events people have been asking about in the group, particularly this last week, has been about the quizzes for affiliates training that we’ve got. So what we’ve got is we’ve got a pre-recorded event that we want to share with you, and we know that deadlines work for us. So what we want to do is make sure that it’s in your calendar. So we’ve scheduled an event for Tuesday from 12:30 PM central time, and we’re going to watch together. So the quizzes for affiliates-

Ryan Levesque:

That’s Wednesday, right? I think it’s Wednesday,

Suzanne Buckley:

Wednesday, sorry, sorry. Wednesday. Wednesday, 12:30.

Ryan Levesque: We’re so excited.

Suzanne Buckley:

It is in my calendar. I promise it’s in my calendar on the right day, because I’m going to be there. Yeah, sorry, Wednesday 12:30 central time. So get it in your calendar, make sure that you know the day and the time that is happening, the correct day, and we’re going to watch it together. So there won’t be live interaction on the Zoom, but there will be a post in the Facebook group. If you have any comments you want to say hello and watch in, that kind of thing. So yeah, we’d love you to get together with us on Wednesday to watch that.

Ryan Levesque:

Cool. So just to reiterate that, one of the bonuses that many of you get access to is the quizzes for affiliates bonus, and we’ve gone through the process of putting together some training for you on that we’re putting the finishing touches on right now as we speak, and we’re going to be releasing that on Wednesday at 12:30 PM US central time, so our standard time, and we’ll have an opportunity to watch it live. Kind of like when you go to the movies and when the movie first comes out, opening weekend, opening night, the first showing of the movie, it’s kind of like that. So it’s kind of fun to all participate at the same time. And at the same time, after that is finished, it will be loaded into the online learning area and you’ll be able to watch. So if you can’t make the time on Wednesday, don’t feel pressured. You can watch the recording of it whenever it’s convenient.

Suzanne Buckley:

That’s great. That’s really cool. I love that. Brilliant. So our next announcement is about the #GetCreative hashtag. So it’s what you were talking about on Tuesday. And I believe that what we want to try and do with everybody in the group, if you could use the hashtag, we might be gathering those hashtag posts for maybe a little bonus offering for some of the best ones or the best one. So yeah, don’t forget, if you make a post and you have get creative on it, please use the hashtag. It makes it easy for us to find… We will find them anyway. But there may be a little prize coming along at the end of the course, I think, so-

Ryan Levesque:

And remember, this is a… Take us in your real world. Take us inside your real world. Bust out the flip charts, bust out the Post-It notes. however you work. There’ve been some very-

Suzanne Buckley:

Brilliant

Ryan Levesque:

Brilliant ones, I think it’s a good word to describe it. So keep them coming, because as Suzanne mentioned, we might have just a little bribe, a little prize coming your way for those of you who participate. And what else do we have for-

Suzanne Buckley:

Well, keeping up with the trend that we started last week, we wanted to do some more student wins because the contribution in the group this week has been brilliant, and there’ve been some really quality #GetCreative posts, but there’ve also been a couple of standout things that we wanted to honor, really, in the group. So one of the first one, we wanted to honor our top note taker, because one of the students has caught our attention this week, and over the last couple of weeks, to be honest, but this week he excelled himself and he did an incredible post where he shared his notes from the live on Tuesday. He did it a week before as well. And the notes are just so rich and so just packed with information and resources.

So we wanted to honor Bill Walton in the group in the session this week with the top note taker award. So yeah, thank you, Bill, for your post. That was amazing. I really love looking through those notes. There was so much in there, so much content, and it was done so creatively. And it’s really generous to share that. There’s way more comments on it now than that. We just wanted to say thank you to Bill just for sharing his resources. It’s exciting.

Ryan Levesque:

Love it. Congrats Bill. Great work on those notes. Very impressed myself, as a fellow avid note taker myself. Thank you for that, Bill. And we have one more, right? We have one more.

Suzanne Buckley:

Yeah, we’ve got one more. We wanted to go for another trailblazer, because actually as much as it’s about everybody can go at their own pace, and that’s fantastic, and I’m very much a tortoise rather than a hare, personally, we wanted to have another trailblazer award and we had to give the Buckets trailblazer award to Amy with the sticky notes, the getting out, and she did a follow up post. She’s got a time lapse of her sorting them all out on her window. It was incredible. And the creativity coming off the digital media. There’s nothing wrong with doing it digitally. But as Michelle and Ryan said on Tuesday, there’s a lot to be said for just getting a pen and paper and working it out physically in the offline world. So Amy, we wanted to thank you for sharing your joy and the slow cooker of awesomeness is my favorite phrase of the masterclass so far, I think. So yeah, I’ll need to borrow that, I think.

Ryan Levesque:

The slow cooker of awesomeness. Speaking of awesomeness, Bill and Amy, let’s give it up for Bill and Amy just for their amazing contributions inside the group. And both of you, if you reach out to us contact@askmethod.com, let us know your address and your t-shirt size. Maybe we have some merch, some kickass swag and [inaudible 00:13:51] as well, so awesome, awesome. Suzanne, anything else on the community news front before we dive into our Q&A for the week?

Suzanne Buckley:

No, I think we’re all primed and ready to get into the questions with you and Peter, I think. Ryan Levesque:

Awesome, awesome, awesome. Let’s give it up for Suzanne, everybody. Thank you so much, Suzanne. Looking forward to catching up soon.

Suzanne Buckley:

Thank you, Ryan.

Ryan Levesque:

Awesome, awesome. Good. All right. Now we got our community news covered, our announcements covered, all the good stuff happening. Remember that studio tour that’s happening later on today, I invite you to join us for that. It’s going to be fun. It’s going to be cool. Let’s get into the main event of our session here today, and that is to cover some questions, some pre-submitted Q&A. So just as a friendly reminder, every week after our Tuesday training, we open up a special post inside the Facebook community where you have an opportunity to pre-submit any questions that you’d like for us to consider covering on the Q&A. We close that thread on Thursday afternoon when the team gets together, we review all the questions, we discuss, we decide, we debate. We say, “What do we want to cover? What do we want to focus on?” We group similar questions together, so that way if we see themes or patterns coming up, that we can address and cover those patterns, and then we go through it, review, prepare our responses and get ourselves set up for today’s Q&A session.

So that’s our pattern for the week and that’s what we’re going to be doing here. Last week we had the opportunity to learn from the amazing black Blake Steppin, who stepped in and shared some of his wisdom. Today, we have the privilege of learning from yet another one of our amazing senior marketing experts. Someone who’s been part of the Ask Method team for, gosh, going on I think half a decade now, something like that. Just had a Facebook memory from, I think, six years ago at a live in person event, remember those, where we were together at an ask method intensive at the time. Somebody who’s just had a tremendous amount of experience working with our coaching clients, building quizzes, advising on quizzes, advising on everything from traffic to copy to business strategy, to helping our 10 K club members get to that $10,000 a month and beyond level, advising our six, seven figure clients as well. And just doing all the things. So with that being said, please join me in welcoming to our virtual stage here today the one the only Mr. Peter Li. Peter, how you doing my friend?

Peter Li:

Hey, what’s going on, Ryan? I’m super excited to be here. Thanks for that warm introduction.

Ryan Levesque:

Yeah man, absolutely, excited to have you here as well. So we got a lot of questions, a lot of great questions, and you and I, maybe we’ll go back and forth on some questions over the course of this session. I’d love to give you an opportunity to kick things off. What’s the first question of the day and what are we going to focus on first?

Peter Li:

Sure. So the first question is from Diana and she’s asking… So for her hook split test, it’s coming on really tight, almost every option that she’s getting from the Facebook ads and from the Facebook polls, they’re similar. So she’s wondering does that mean that they’re all good or that they’re not good? So she doesn’t know what to think. So in this case I would think that they’re all pretty good in that sense, and I would just pick the one that either you resonate with the most, just based on your experience with the market, with your product, with your service, or the one that you think would just perform the best for your market. So in this case, it’s honestly whichever one that you feel the pull towards would work. And also keep in mind that you don’t have to settle on one forever. You can always test them later on if you want to. So in this case, just pick one that you feel the most drawn towards and then go with that.

Ryan Levesque:

What you’re looking for is avoiding stepping in dog doodoo. You want to avoid picking the quiz hook that is so much worse than all the rest. If you find that all of your quiz hooks are performing very similarly to one another, it’s kind of like a can’t go wrong situation. You can only go right. What you’re looking for, is there one that’s streaming head and shoulders, that’s doing better than all the rest? Or is there one that’s really, really, really underperforming? In which case you want to cross that one off your list. But if you’ve got to couple that are neck and neck, don’t put so much pressure on yourself that you have to wait for the one that is one hair this isn’t the Olympics where you need to win by 1/1000th of a second in order to get gold medal, and if you’re behind by 2/2000ths of a second, you don’t even land on the podium. It’s not that situation at all.

When you’re doing this test, you want to look for directional accuracy. You want to look for what is the idea that’s moving you in the right direction so that you can set yourself up for success. So I would re reiterate everything that Peter mentioned right there. Now, one thing I want to get into regarding a common question that we saw this week was really a question about when you’re evaluating your split test and you’re trying to decide which of your quiz hooks is the winner, what numbers are you looking at? Are you looking at the numbers in Bucket? Are you looking at the numbers inside of Facebook? what numbers specifically do you want to be looking at? And I saw this question from a whole host of us here. Felicia Berry, you asked this question, Paul Scalan asked this question, Diana Suarez asked this question, and there are a whole number of you that ask similar variations on this question.

And what I want to do is I want to pull up my screen and I’m going to show you something inside the Facebook interface. But before I do that, I want to make it really clear that we’ve covered this inside the bonus training that you get access to that explains a little bit more about how to do the split test, but I know it’s a lot of information to take in. And for some of you, if you’re doing this for the first time, it feels a little bit like drinking from the fire hose. So let me remind you that the stats that you want to be looking at for this are the stats reported by Facebook, not necessarily the stats reported by Bucket. And I’ll give you the reason why.

The reason why is because whenever you launch something live on a platform like Facebook, and it’s not just limited to Facebook. I know many of us are using Facebook, but the same thing is true with LinkedIn or YouTube or any of the platforms that exist on the internet, is that these platforms are going to run some type of test clicks to your link to just check to make sure that the link is actually working. Some people refer to this as bot clicks because it’s just an automated bot that’s clicking on it. So what happens

is when you go into your Bucket stats, especially when you’re operating with very small numbers like this, you’re only looking at like 10, 20, 30 clicks or something like that. It’s not 3000 clicks. You’re going to get a bunch of these little test clicks. So if you log into your Bucket account, you’re going to see that data put forth, and you’re going to say to yourself, “Is this data I should trust, or is this data that I should not trust?”

This is also one of the reasons why you’re always going to see a discrepancy between different analytical sources that you’re using in your business. So you might have one set of stats inside your Bucket account. You might have another set of stats inside your Facebook account. If you’re also using Google Analytics to track your numbers, Google Analytics is going to report different numbers. There’s nothing wrong with what you’re doing. There’s nothing wrong with the process. This is just the reality of it. It’s just different measures, different gauges will measure different amounts and show you different numbers. This is going to be true no matter what technology you use in your business. So why do we use Facebook, then? Well, we use Facebook because Facebook is not going to count all of those bot clicks when you start running advertising on the Facebook platform. It’s going to just discount all those, it’s going to throw them away.

Whereas in Bucket, you’re going to be seeing that data, which is good. You want to see that data? You want to know that Facebook is having its bot traffic going to your survey, your placeholder quiz, your pre-quiz DDS. You want to know that because it tells you that the Facebook machine is working. So now with all that being said, there’s one nuance that I want to show on my screen to help you make the best and most informed decision that you possibly can, and it’s this. I’m going to pull up my screen if you bear with me one second, and I’m going to start right here. So disclaimer, the Facebook ad interface is always evolving and there are, at any given time, dozens if not hundreds of different versions of the Facebook interface. This is true. what you see on Facebook is going to be different from the person next to you, and the reason for that is just we are advocating the power of a split test, Facebook and every big tech platform, Amazon, Google, they’re always running their own split test.

So they’re trying to see which version of their interface performs best. So they will constantly have dozens of different versions and iterations at the same time. So it’s entirely possible that you could log into Facebook Ad Manager, I could log into Facebook Ad Manager, Peter could log into Facebook Ad Manager at the exact same time, and we would see three very different things. So just keep that in mind. And you just want to allow yourself to be adaptable. I think adaptability is the single most valuable skill that you can have in life, is how adaptable you are. Certainly true from an evolutionary standpoint is it’s adapt or die. And the species that have made it are the species that are adaptable, and on an individual level, the individuals who make it are the ones who are adaptable as well.

So just keep that in the back of your mind. Remind yourself you got to adapt, and we’re all in the same boat together. I don’t get any special treatment from Facebook, so don’t feel like all the pain that you might be going through is pain that’s unique to you. I go through the exact same pain. Peter goes through the exact same pain. We all go through the exact same pain. So what you want to be looking for is when you’re evaluating which version of your quiz is getting the best performance, the one that you want to build your quiz around on this test, you want to be looking at link clicks, which is what we’ve covered inside the training, So I’m going to zoom this in a little bit further. This is a static image, so I could pull this up. Link clicks right here. But I also want to show you something that is going to help you,

especially when you’re operating with small numbers, which most likely you are, if you’re doing this test, that’s going to help you eliminate any of the noise or confusion.

So link clicks here, this column in and of itself, is going to give you the total number of clicks. Now, the downside to link clicks is that if you’ve got someone who maybe sees your ad and then clicks on it 20 times, they can throw off your numbers because this is tracking total clicks. So if you go into what we call custom columns, you can get a slightly more refined, slightly more nuanced, and slightly more accurate measurement for your links. You’ll find that by going to columns here at the top, and again, your screen may look different from mine, so don’t get too, too hung up on the actual screen here. But what you’re looking for is the ability to modify the columns, like we have results and reach and impressions and cost result. This is all the default columns that Facebook’s going to put up here. Find the icon here that says custom, you’re going to click on this and then click on this little thing that says customized columns or some version of that. Might not look exactly that for you.

And then you’re going to see a whole host of options that pop up that look this. You will need to scroll down to see this. You won’t see these right at the top. You’ll have to scroll down this menu bar right here that my cursor is going up and down on. You have to scroll down until you find link clicks. Now, if you are using the default view in Facebook, you’re going to see link clicks checked off right here. Now again, the downside to link clicks is that that represents the total number of clicks that you’re getting. If you scroll down a little bit further, you’re going to see that directly below this is something called unique link clicks, unique link clicks, which is… The downside to that is it is the number of times an individual link is clicked, but not necessarily the number of unique individuals. When you go to this number right here, unique clicks all, unique clicks all, this is going to give you the most accurate measurement for the number of unique humans that have clicked on each of your different quiz hook test possibilities.

So what that does is it eliminates the noise. In the unlikely possibility you have a crazy person who clicks on your ad 30 times in a row, and you say, “Oh gosh, this one got a whole bunch of clicks,” but it’s really one person clicking a whole bunch of times, this is going to give you the most accurate measurement. Now, when you are looking at higher numbers, when you have thousands of clicks on your stuff, generally speaking it’s less likely to create a difference in a winner, but when you’re operating with 20 clicks or 30 clicks, yeah, one crazy person could click on your stuff 20 times and it just throws off the numbers. So hopefully that clarifies things.

So the big picture that I want to leave you with is number one, you want to focus on link clicks in Facebook, not the data in Bucket for when it comes to evaluating which quiz is your winner, and to get the most accurate view in Facebook, yes you can use the default link clicks, which is the default column that shows up, but if you want to get even more accurate, you can go into that setting that I just showed a moment ago. And just bear in mind, this is a relatively new feature and Facebook is constantly rolling out new things. So just keep that in mind. You could log in five minutes from now and it could be different. You could log in tomorrow, it could be different. It’s just the nature of the beast. But hopefully that answers that question to everyone wanting to know what to do about that. Peter, I’ll turn it over to you for the next question.

Peter Li:

Awesome. Thanks Ryan. So next one is from Susan Ritter. So her question is she’s finding that the hooks that she’s using are drawing the wrong customers. So she’s wondering if she can change the hooks and the SMIQs midweek during the test, or does she need to cancel and start over from scratch? So in this case, some of you might have experienced this as well, as you start getting your quiz up and running or your hook test and running, you’re like, “Oh, there’s another idea that I got,” or something’s better. So if this is you, then I would start with a fresh new campaign, new ads, new Bucket DDS survey, everything new. And in that way, you’re operating from a clean slate. You’re not getting any previous history from the Facebook algorithm that has already identified the behavior of the people who’ve clicked on your ads, so they’re going to look for more people that. You’re not bringing that into your new test.

And also you’re not confusing yourself in terms of trying to read your stats of when did I start the first one? When did I change things over? What’s the date range? Was it midnight this time or that time? So just start fresh. And you can do is easily by just duplicating the campaign. Go to Facebook, select the campaign that you created, and just click that duplicate button, go duplicate the campaign, the ad sets, the ads, and then your job is just to go into the ad sets and ads and just change the copy of the hooks or whatever the case may be, and then same thing with Bucket. Just go in the Bucket, just hit the duplicate button, change the one or two words that you want to change, and then just relaunch that campaign as a fresh new one.

Ryan Levesque:

Exactly. Yep, absolutely. You don’t want to make that switch midstream and then muddy the waters with data from both examples, both data sets. So it’s great feedback. This one’s a quick one. Hilkay Molson asks, “Can you change the product that you’re at this stage of the process?” Meaning if you thought you were going to sell one thing and you think about selling something else, can you make this pivot? Yes, absolutely. And I would just say, just in general, allow yourself room to maneuver through this process. And it’s one of the reasons why I’ve mentioned multiple times that think about everything that you’re creating as being in pencil, not in pen. We’re tentatively feeling our way through. That’s why we do this. It’s why we don’t rush to a piece of marble and then carve your quiz in marble and say, “This is it, and it’s going to be here for forever.”

That’s why we don’t do that. That’s why we test things out and you’ve got room to think about things. It’s the reason why this process, we take our time to think about some of the decisions. We don’t rush through everything. I mean you might say, “Isn’t it better just to create a quiz in five minutes and just be done with it?” Well, the reality is by thinking through some of these decisions and giving yourself room to maneuver, you’re going to be in the best possible situation long term with respect to your quiz. So you might find at this point in the process, “Whoa, I was thinking I was going to sell my book. It doesn’t make sense for me to sell my book now. I’m going to sell my course instead.” Absolutely you can make those pivots and those moves. So just as a general rule of thumb, give yourself permission to make pivots along the way. It’s perfectly normal. It’s totally expected. We do this in our business consistently. When you have more information, use that information to make better decisions. So feel like you have permission to make moves and make shifts and pivots along the way. Peter, what’s next?

Peter Li:

Awesome. So the next question is from Eugene Callanan. So our question is, how to make the quiz viral? How do I tweak the hook and the outcome so that people might want to post their quiz results on social? So I saw this question come up a few times here, and I just want to remind everyone here the point of your quiz. The point of your quiz, it’s a marketing quiz to really understand someone’s situation so that you can prescribe them the best solution. The goal of the quiz is not to make it go viral. Now, here’s the thing. If you do an amazing job helping them with the problem that they have, with your offer and the quiz and with the results that they got, then it’s going to go viral as a result of it. You know what I mean?

Analogy I like to think about is Apple. Apple makes amazing products. Right? They can just have one ad that says, “Hey, new iPhone coming out,” and then people would literally camp out of the Apple stores and wait overnight just to get that new phone. So if you come from that perspective of, how do I make my product or my service or my experience so amazing that the customers will, by default, make your marketing go viral, come at it through that frame of mind, instead of coming at it from, “Hey, how do I make my quiz go viral from the beginning?” Because you’re going to have totally two different experiences in that case.

Ryan Levesque:

Yeah. I think it’s sort of, how do I focus on delivering a great outcome for people, is what it comes down to. When you focus on serving at the highest level, the results will follow. Right? If you take yourself out of the equation and ask yourself, “How do I deliver such an amazing experience with people that they cannot help but tell their friends about it?” That is the philosophy. That is the approach that you want to be having when you’re thinking about how to make something go viral. And so thinking about all the things that we’ve been talking about when it comes to a compelling hook, all the best practices, all the best practices when it comes to delivering that aha moment, that moment of self-discovery, tapping into that psychology of offering something uniquely valuable to someone so that they walk away a changed person. When you can create an epiphany moment in people’s minds, that is the name of the game.

I’ve said this before. I’ll say it again. As entrepreneurs, we are in the moment creation business. Think about that for a minute. You are in the business of creating moments in the life of your customer. Just think about how profound that idea is. It doesn’t matter what you sell, if you sell a backpack, if you sell a digital course, if you are a coach, if you sell cars. It doesn’t matter what niche or market you’re in; you are in the business of creating moments in the life of your customer.

Think about the moments that you can create. You can create moments of wow, where you wow people and just kind of blow them away. You can create moments where people have an emotional response. You can create moments of aha moments. And that’s really what a quiz is all about. You create this moment of aha, where people feel so just changed as a human being. Ask yourself how you can deliver that experience to someone. And when you do that, the virality will come. The virality will come because people will feel compelled to share that quiz with their peers, with their friends, with their friends.

All right. Next one is speaking of hooks. I saw this question come up from a few different people about what happens if your quiz hook is too long, it doesn’t fit inside a Facebook ad. What do you do? Can you shorten your quiz hook to fit inside your Facebook ad? What do you do in that case? So I picked one example of several that came through inside the Q&A this week. This one is from Eva Ombaka. Eva asks, “I’ve got a quiz that is about what parental style are you being while preparing your child for college,”

which is a mouthful, and I’ll get to that in just a moment, “but the way the quiz is displayed on Facebook…” And by the way, it’s not just limited to Facebook. No matter what platform you might be using, whether it’s on a Facebook ad, an email subject line, LinkedIn, a YouTube video description, whatever you’re using, there’s going to be a character limit, no matter what.

And generally speaking, these character limits are getting shorter and shorter. So the quiz has been shortened to quiz What’s Your Parenting Style? which kind of loses some of the college preparation elements to the angle of this quiz. So there’s two things that I would say: Number one, if you do shorten your quiz, if you find yourself in a situation where you’re shortening your quiz hook to fit in the small space that you have, think about how you’re going to be providing the sufficient context to describe that quiz hook in your marketing collateral. So in the description of the ad itself, in the email that you send out, in the video that you create, to tell people about your quiz, you’re going to have to dimensionalize it further. So just keep that in the back of your mind. You can’t just leave people with a quiz, “What’s your parenting style? Take the quiz to find out now.” You’re going to have to dimensionalize it. Right?

You might need to say something along the lines of, “If you’re preparing your children for college right now, then you’ve probably found that there’s a whole lot when it comes to college prep. Now, what we found with the parents that we work with is that different parents tend to approach the college prep process slightly differently. And it has to do with a number of factors. It has to do with the factors like yourself, your personality, factors like your child and where they are, their level of preparation, what they’ve been able to do. In other words, we found that there are different what we call parenting styles when it comes to preparing your kids for school. If you’d like to know what your parenting style is, all you need to do is click the link below, answer a few simple questions. And not only will we recommend what the best course of action is for you, but we’ll tell you what your preparation parenting style is, for free. All you need to do is click the button below and we’ll see you in just a moment on the other side.”

So you can see how I’ve dimensionalized it further. Right? I’ve added this additional communication to really round out the edges to explain, when we say, what’s your parenting style? What does that mean? Okay, all that being said, all that being said, I think in this particular case, there might be an opportunity to add just that one additional element that lets people know this isn’t just about parenting style, generically, this is about a specific aspect of parenting. So if instead of going with quiz What’s Your Parenting Style?, if we made it quiz What’s Your College Prep Parenting Style? and maybe we highlight college prep in quotes, it really causes that to stand out. You’re going to attract parents with kids of the right age. You’re not attracting parents with kids that are in kindergarten or five years old. You’re attracting parents that have kids that are soon-to-be college age, they’re in the college prep process, or soon to be in the college prep process by adding that one little piece of the equation.

So if you find yourself having to shorten your hook to fit in the space, the two takeaways from this is, number one, make sure you’ve got the right language to dimensionalize what you’re doing inside your ads and emails and all the collateral you’re putting together. It’s number one. And number two, ask yourself, are there maybe one or two words that you might add to that shortened quiz hook to still stay within that shortened length, but provide enough context for what the quiz is all about. Peter, I’ll turn over you for the next question on a list.

Peter Li:

Awesome. So next one here is from Pepper Cox. He has a question about his hooks and he’s kind of thinking about trying more of a fun and playful hook variation as in like, “Which office space character are you?” or, “Which Big Bang character are you?” For Office characters, Pam or Jim; or Penny and Leonard for The Big Bang Theory. Any thoughts or experience about this or how it plays out, or if there’s any issues around that? So with this question, and with any quiz that plays on Disney characters or other characters from movies or shows, you might get yourself in a tricky situation due to, there could be some copyright laws or some intellectual property laws that you are running into. So with that, talk to a lawyer for that, for sure.

But here’s the thing too. What if someone has never seen The Office? Or what if someone has never seen The Big Bang Theory? Or what if they’ve seen it, but they don’t remember who the characters are or what their characteristics are? So when you create a quiz around these types of hooks for movies or TV shows, you’re really assuming a lot of factors that need to be in place in order to make your quiz work. So instead, what I would do is, I would just focus on creating your own unique process for bucketing your people so it becomes your intellectual property. And in that way, no one can copy you since you kind of put yourself in a category of one. Right? And again, just deliver massive value through your quiz and through your results. And then that will carry the quiz as opposed to trying to be cute or funny in that sense.

Ryan Levesque:

Yeah, absolutely. Whenever you can own your own intellectual property, it helps decommoditize your business. So think about this. We are The ASK Method Company. We are our category one. Right? We own the intellectual property around The ASK Method. It’s a unique proprietary methodology that we developed after all the experience and work that we’ve done. There’s no other company that has The ASK Method. It’s us. We’re category one. You can’t compare us to anybody else. We’re the only one in the world that does this. And to the extent that you can do this for yourself, the more you insulate yourself from your competitors.

One of the things that we do constantly inside our business coaching program with our clients is look for ways to insulate yourself from the competition, building moats and walls around your business. So that way you are protecting yourself from any economic cycle, any competitive cycle. You are a unique asset, a unique entity that cannot be compared with or compared to. So I think a quiz is a great way to kind of go down that path of making your contents yours and yours alone. So I agree with that 100%.

Next one is a question from Danny Howard about using an ebook as the band-aid. And a similar question from Vance Page, “What is the acceptable amount of content to provide in an outcome assessment?” So this is all about after someone is taking your quiz, you’re delivering this value, what should you be doing? So first things first, we are getting ahead a little bit, but I do want to just let you know that we are going to be covering this. I believe it’s in week five when we cover your quiz report. We have an entire segment on this. What is the value that you are providing to people after someone takes your quiz? What is the right length? What is the right amount? What is the right format? All of that, we’ve got a template for everything. We go down literally everything that you need.

So, you do not want to give people something in addition to the report on the back of the quiz and the explanation, either in text-based form or video-based form about their results. And the reason for that is,

you could give people too much of a good thing. We see this happen all the time, especially if you come from a place of service and wanting to just deliver value. What can happen is, you can have the unintended consequences of giving people too much. You do not want people to walk away full. If you want to use a food analogy, you don’t want to fill people up so that they’re not hungry for dinner. You don’t want to give them too much of a snack that it spoils the next meal. So you want to think about your quiz as being a snackable piece of content that people are going to consume, leaving them wanting for more.

It’s like when you go to Costco and you get the Costco employees that have the free samples, notice what they don’t give you. They don’t give you a full meal size portion. They give you just a little bit of a taste. Why do they give you just a taste? Because they want you to buy the main thing. Right? They don’t want you to fill up. So you want to avoid making the mistake of giving your people too much stuff. So we don’t want to give them a full ebook after they’ve taken the quiz, because what it does is the following. It says, “Thank you so much for my quiz results. This is awesome. I know you’ve got this paid program. I’ve parked that in the back of my mind right now. But before I do anything else, I got to go and read this ebook that you’ve sent my way because I’ve got 200 pages that I need to dive into right now. So see you later.” You do not want to create that scenario.

So there’s a very specific reason why we give just the right amount of content, enough that we are delivering value and leaving people in a place where they are feeling like they’ve learned something about themselves. But we’re not over delivering to the point that you are shooting yourself in the foot and not creating demand for your paid product or service. So, hopefully that gives some clarity around that.

Now, the one last thing that I’ll say about that is, you may have some content in your ebook that you’ve already written for a different purpose, different use case that you’re using elsewhere in your business, that you can leverage for giving people their quiz outcome results. So we’ll be talking more about that when we get into the reports and when we get to the quiz outcome, which is in two weeks from now. Week four is when we dive into that into detail. So just kind of hang onto that for a moment. You may be able to use and leverage some of the work that you’ve done in creating your ebook separately, independent of this process in your quiz outcomes, but we do not want to be giving people a giant ebook out on the back of the quiz. It is going to slow down the sales process and it’s going to conflict with everything that we’re doing here. Peter, anything else you want to add to that or good to go to the next question?

Peter Li:

No, I think that’s perfect. A lot of people, they want to give, give, give, but in reality we take information in small bite size chunks. So yeah, don’t overwhelm people and keep it simple for now.

The next question here is from Mike Von Plinski. He’s worried about another affiliate partner for the same product line, stealing his quiz funnel content for their own use. So he’s asking, is there a process in place to check for this and prohibit this from happening? So when I read this, what came to mind was mindset. It was a difference between scarcity mindset versus an abundance mindset. Right? So scarcity thinking and mindset, it’ll have you wasting a ton of your precious time and energy worrying about what other people would do. And that time and energy, that could be spent on your own quiz, on building

your own business, on building your own products, on serving your customers, and whatnot. So that’s called opportunity cost. Right?

Now, with abundance thinking, that’s thinking in terms of the pie that we have, it’s infinite. It’s not a fixed pie. Right? We don’t see competition, we see collaboration. And then here’s the thing too. No one is able to copy you as an individual. Because when you’re building a quiz, you’re building your business, you’re putting your unique spin on your ads, your funnels, your emails, your products, et cetera. And no one can copy that. Right? And if they do try to copy pieces of it, it’s not going to work for them because it’s not authentic to who they are as a person. And people can smell that from a mile away. So I would say, don’t create fear for yourself. And I love this acronym of fear that I’ve heard recently. It’s false evidence appearing real. So don’t create that for yourself.

And then lastly, if it really did come down to it and someone copied everything from you, then a letter from a lawyer usually just stops people from the tracks and you can talk to someone, a lawyer in that case. But again, I would really just focus on building your own thing as opposed to worrying about who’s going to do what and who’s going to try to copy what for me.

Ryan Levesque:

Yeah. I find that people spend way too much time worrying about their competition and way too little time focusing on their market. And that effort that you might be worrying about people stealing your stuff or competitors stealing, if you put just a fraction of that effort into your customers and serving your market and just ignoring your competition, you’re going to find that you’re going to get a much better result, not just in your quiz, but in your overall business. So plus one everything that Peter said. I’d never heard that acronym before. I just posted it inside the Facebook chat that’s happening right now. I think that’s great. FEAR, the acronym, false evidence appearing real. Love it.

And by the way, I know for some of us here, again, it’s always like a fun game right now. If the comment thread, if you are watching this live right now, is not seemingly refreshing for you, you may need to hit the refresh button. It’s also doing that for me. I know some of you commented saying, “Hey, the comments aren’t refreshing inside of Facebook.” Sometimes they do. Sometimes they don’t. It seems like it’s a bit of a crap shoot on when that might happen. So if you just hit the refresh button in your browser on that link quizfunnel.com/chat, you’ll start to see the refreshing comments if they’re not refreshing for you automatically. And again, sometimes you’re better off just engaging on a mobile device, engaging on the comments on your phone, your tablet, or the actual Facebook app, as opposed to inside the Facebook browser. Sometimes that can remedy this situation as well.

Good. All right. Well, moving right along right now, let’s talk a little bit about connecting your hook to your buckets. This is one that I saw a lot of questions around inside the group where you get clarity on your hook. You’re like, “All right, I know exactly what my hook is going to be.” And then you create your quiz outcomes and you say, “Wait a second. My hook and my outcomes, they don’t connect. They don’t match. They don’t connect. What do I do?” And that’s not uncommon. It’s not uncommon to find as you take a few steps forward, “Oh, I need to go back a step and maybe tweak things. I need to maybe adjust my hook a little bit so that my buckets actually work,” or, “The buckets that I thought might make sense, don’t work for this particular quiz hook. So I need to make some adjustments.”

Just, again, allow yourself that ability to pivot, allow yourself that maneuverability. So you can go a little bit back and forth. You can make a tweak here. You can make a change here. Don’t feel like because you’ve decided something, that that decision is anchored in stone. It’s a forever decision. Just remind yourself that you can change. It’s counter to our natural sort of human inclination around consistency and commitment. We tend, as human beings, when we make a commitment to something, we stick with it. Right? It’s counter to human nature to change a decision that’s already been made. There’s a certain finality to decision making, where it feels like, “All right, I’ve made this decision and now I’ve got to live with it.”

That’s why I’ve consistently tried to invite you to just think of that metaphor of, everything you’re doing is in pencil. There’s an eraser attached to that pencil that you can just erase and go back a step. So if you find yourself, just philosophically speaking, that your buckets don’t line up with your hook, well, you may need to tweak your hook. If you find that your hook isn’t serving you, you may need to go back and think about a new idea. That’s why we go through this process. That’s why there’s the back and forth.

But I want to talk about a few specific examples that came up. First is David Osdoba’s example. So David has a quiz that he’s thinking about creating called What Mysterious Things Are Ruining Your Marriage? And that was the number one best performing hook. So what mysterious things are ruining your marriage? By the way, David, I would encourage you to possibly consider changing that to What’s The Number One Mysterious Thing Ruining Your Marriage? It adds a little bit more intrigue when it’s a specific thing. When you talk about in general, what are all the things ruining your marriage, it just feels like it’s not specific. It can blend into everything versus “What’s the number one unexpected mysterious thing that might be responsible for ruining your marriage? Take this assessment to find out now.” It just leads me to think there’s a thing out there like I can grab it. It’s tangible. It’s something that I can almost touch.

Now, when you think about your quiz, I know you’ve got some concerns about needing to deliver on the promise with your diagnosis. So for example, if your quiz is what mysterious things are ruining your marriage, the outcome cannot be, “You have a rollercoaster marriage,” or, “You have a parachute marriage,” or one of these terms because that’s describing the type of marriage. That’s where you’re feeling that incongruency. That’s where you’re feeling the disconnect between the quiz hook and the outcomes itself. So I’d invite you to maybe take a step back. Sometimes when you’re so close to something, it’s hard to see the answer that could just be right in front of you right now.

But if we use that hook, what are the mysterious things ruining your marriage, what’s the number one mysterious thing ruining your marriage, perhaps it might be something like, these are just examples, these don’t have to be your outcomes, it could be, “The number one thing ruining your marriage is what we call an expectation mismatch,” or it could be misaligned priorities, or could be mutually unmet needs. These are just all examples of things that potentially could be the reason that is external to any one individual. It’s not the spouse A or spouse B’s fault. It’s this thing sort of in the middle. I like to think about it as, whenever there’s an argument happening between different people, whether it’s two people or five people or 10 people having the argument, there are people sitting around the table. And then the argument, the thing that people are arguing about is this object that’s at the center of the table.

So in this case right here, what’s the number one mysterious thing ruining your marriage, it’s this thing in the middle, this expectation mismatch. There’s a mismatch in expectations, where your expectation is

one thing, your spouse’s expectation is another thing and it’s not being addressed. Or misaligned priorities, similar theory, similar idea. You’ve got one spouse that values XYZ. You’ve got another spouse that values ABC. Different priorities, and it’s manifesting itself as tension and disconnection and all the things that can happen in a strange marriage.

So think about your outcomes tied back to the quiz hook as not having to be a type of marriage, but being a thing that could be potentially the killer, the mistake that’s responsible for ruining the marriage. And then of course, this is going to come down your framework. I’m not a relationship expert by any stretch of the imagination. I’m not a marriage counselor at all. This is all just now making this up, coming out of my brain. So this could all just be totally wrong. But the concept of this thing in the middle, I think, can be really helpful as you’re identifying that. So that’s David.

I’ve got one more that I’ll speak to because it’s a different type of situation. That was an example of a killer quiz that David was having trouble coming up with the outcomes, using a type paradigm. So using a type style of buckets for a killer style quiz, that’s where the tension was coming from. This next one is an example of a score quiz where there’s some tension around the buckets when really everybody is kind of in the in-process stage. So in Holly Sturgeon’s quiz, which is a quiz about helping people prepare for end of life for relative, call it a parent. For anybody who’s gone through this process before, whether it’s an aging parent, an aging relative, a dear friend that’s gone through the sort of the end-of-life process, there’s a process that you must go through as a caretaker, as a loved one. And there are a lot of things involved. There are a lot of things from medical-related decisions to financial-related decisions, to legal related decisions, to things around the funeral itself, after the funeral, what to do with the possessions. There’s a lot that goes into this process.

So the reality is, no matter what score someone has given, if it’s, say, stages, for example. What stage are you at? Everyone is somewhere in the middle. Right? Everyone is somewhere in process. Nobody is really finished with it. You might be further along than other people, but you’re really all in process. So Holly was feeling some tension around, well, what if everybody gets the same diagnosis, you’re in process right now? Isn’t that inauthentic? How is that helpful to someone if everyone’s getting the same diagnosis?

What I would challenge you, if you are feeling this way, Holly or anybody else, is to ask yourself, could you create a paradigm where you are identifying the next immediate step someone might take who is in process? Because after all, when there are a million steps and you’re overwhelmed with all the things that you need to do, don’t you really just want someone to say, “Okay, time out a second. In that big, long list of things. Let’s pick the next thing you should focus on right now. What is the next immediate priority to focus on next based on where you are, based on what you’ve done, what you’ve not yet done? Let’s narrow down that list of a thousand different things to not a thousand possibilities you could do, but the one thing you should do next”? And I think that’s an opportunity for you, Holly, in this quiz, or anybody else who’s feeling this way.

So for example, if everybody is in process, what is the next step someone could focus on? Is it getting a medical directive underway? Is it setting yourself up to avoid probate? Is it getting the funeral wishes of the end-of-life individual clarified? Whatever that next step is that someone should take based on where they are in the process, to alleviate some of that anxiety of like, “Oh my gosh, it feels like I’ve got to do a

million things. I’ve got to do a million things, all right now. Let’s just break it down. Step one, step two, step three.”

So if you’re feeling like everybody is in process or in some middle stage, ask yourself, what could be one thing you could prescribe people as the next step to alleviate some of that anxiety and then open the door to say, “Now that’s the immediate next step. And if you’re wondering, how do you put all the pieces together and do everything in the right order, well, that’s what we got our clients with all day every day. Because I get it. There’s a million things happening right now. And you might say, ‘Okay, once I’ve done this one thing, what do I do next? Well, that’s where we sit down with you. We’ll actually meet with you. We’ll hold your hand through the whole process because it’s a very overwhelming time and it’s a very emotionally difficult time. And we understand that. This is what we are experts in. We work with people all day, every day, work through this exact same situation. And we’d love to invite you to sit down with us to talk about your situation and how we can help you along the way.”

So see how it just opens the door? It alleviates that anxiety, gets people out of that fight or flight sympathetic stage or state of mind, calming down just enough in the same way that, before you can have a conversation with a young child who’s in the middle of a tantrum, you’ve got to calm the child down so they can access their prefrontal cortex and get out of their lizard brain response to whatever’s happening. Take a deep breath and say, “Okay, now let’s talk about the next step.” So that’s really what you’re doing in this type of quiz, is you’re taking people from that state to the state where they are receptive to your product or service that you can help people with. So Holly, hopefully that is helpful and helpful for anybody who’s thinking about, if everybody’s in the messy middle, if everybody’s in one of these middle stages in a score quiz, how you can break things down and make it more prescriptive. Peter, what do we got next?

Peter Li:

Awesome. So the next question here is from Bernardo Mendez. He has a killer quiz and he’s selling a coaching program on the back of it. He wants to do a one-on-one call. So you might be thinking about this situation for yourself as well, that will be offered during a recorded webinar. So he is kind of confused in terms of what route he should go after they take the quiz. So on the thank-you page, should they get the personalized outcome video that leads to the answer and then right into the webinar in that same video? Or should he go to a video without heading to the webinar on that same video or another option? So we cover this in depth in the business coaching program. What you want to do is, you want to give them their results based on the bucket that they fall into, that video describing their outcome. And then from there, you want to invite them to join you on a webinar by clicking the button below so that they can register for that. So you want to create two separate events, so to speak. Right?

You don’t want to bolt on an hour long webinar on the back of your outcome video, because they’re not prepared to watch an hour long thing. You’re kind of getting them off guard and they’re not even going to watch the results because they see this thing that’s an hour long and they’re going to be like, “No way.” So you want your outcome video to be short and concise. And Ryan’s going to go over that later on in the quiz funnel master class on how to create that video. And then you want to, again, invite them to your webinar. Whether you do it live or record it, that’s up to you. We recommend, if you’re just starting and you haven’t done webinars in the past, to do them live first for the first few times, for sure. So that

you can get feedback on what’s working, what’s not working, where the drop off points are, and whatnot. And then once you’ve proven that your webinar converts live, then you can shoot them over to a recorded webinar.

Ryan Levesque:

Yeah, plus one to all that. It’s what Peter just shared with you, the wisdom in that is very deep. And I know it might be a lot to unpack if you’re hearing that for the first time. The reality is you’ve got to … The more you can put yourself in the shoes of the person taking your quiz, not just conceptually but think about, like imagine you had a camera and you could see them taking your quiz in their life. What is happening in their life?

Most likely they are browsing on Facebook. They’re looking on YouTube, they’re on LinkedIn. They’re on one of these channels where they’re spending time online, the most trafficked websites on the internet. They’re searching for an answer for something on Google. They’re on their favorite website or blog. And then they see an opportunity to take this quiz and they take this quiz, “Oh, that’s something I want to learn about.”

Chances are they’ve not blocked off the next two hours of their life to consume something. They’re probably on their phone. And they’re looking for that snackable content. We’ve got to get them to a place where they say, “This was so good. You know what? I’m going to sit down and make time to watch that webinar when it’s available or that presentation or that workshop,” or whatever it may be. You want to get people to that point.

And we got to do this in baby steps. There’s a certain element that you can’t rush. You can’t rush baking a cake. You can’t rush a slow cooked meal. If you’ve ever made Texas barbecue before, which is a favorite here in Texas, you can’t rush it. You can’t just say, “Well, I’m going to double the heat and I’m going to half the time.” You can’t. You can’t rush a relationship. It has to unfold organically and naturally.

Now you can engineer it for those steps to take place. You can’t rush the growing season naturally of the plants in your garden. Like the tomatoes, they’re going to take the time that they need to reach maturity, reach fruiting age, and actually produce fruit. You can’t rush it. You can’t say, “I’m going to put twice as much water and I’m going to turn up the temperature twice as high and it’s going to cut the time in half.” The math doesn’t work out like that.

In some ways, yes, you can improve the efficiency of the process, but you can’t force it all to happen at once. You can’t force someone to click on an ad, take your quiz, watch your webinar, buy your product, buy the next thing all within like a 15-minute span. It just doesn’t work like that. You’ve got to let it play out in the way that it naturally makes sense. And that’s going to vary from market to market.

Every market is different. There are some markets where people do make a quick buying decision, because they need to do it right then and there. And then there are other markets where people need to take their time. You’re not going to take someone from, “I’m thinking about moving to another state,” to buying a house 30 minutes later. It ain’t going to happen. People need to go through this thought process.

The key is to be in front of them and to guide them and nurture them and be alongside them as they’re making that decision, as they’re going through that journey. So that way, when they are ready to make

the move, you and only you are the person they’re thinking of. So that way, if you’re selling a home or helping people buy a home, when they say, “Oh, okay, we’re ready to move state. We’re moving to Florida. And oh, who’s the person I’m going to trust to buy a home?” Well, of course it’s going to be Sally. Because I took her quiz a few weeks ago, a few months ago and she’s just staying in touch the whole time.

The fortune is in the follow up. And sometimes that follow up happens quick, depending on your market. Sometimes it takes a little bit longer. Every market dynamic is different. Just remember that. What I will say is that people most often do not follow up enough. They do not follow up enough. So keep that in mind.

Speaking of being in front of people and avoiding some common mistakes that we see, this is one that came up a few times and it’s this misconception. And I know, Peter, you’ve talked about this in some of our trainings for our business coaching clients around using the word “you” in our ads. We see this all the time, where people, it’s like the pendulum swings one way or the other. It’s like people are like, everything is you, you, you, you, you, you or people like think, “Oh gosh, Facebook won’t let me use the word you or your, and I have to avoid it.” And they use all sorts of contortion techniques in their copy to avoid using the word you to almost to the point where they’re using like thou and Old English and just to not use the word.

And the reality, Peter, I think you’d agree is the truth is somewhere in between. Is that fair to say?

Peter Li:

Yeah, for sure. A hundred percent.

Ryan Levesque:

Yeah. So, for those of you who maybe gotten feedback from Facebook saying, “Oh, you can’t use the word you or personally,” it’s not that. It’s not that you can’t use the word you, it’s the way in which you might be using it. So I’ll give you an example. This is one from Sue Nassimo posted a question inside the Q&A. Sue, I believe, although I haven’t seen the specifics of it, got some feedback from Facebook saying that you’re too directive. It’s too much of a personally identifying trait sort of response.

And sometimes you will get feedback on this, sometimes you won’t. Sometimes you won’t. We’ve got quizzes running right now. What type of entrepreneur are you? Take this quiz to find out now, right in the headlines, no problems, been running it for ages, no issues. Sometimes stuff goes under manual review, but no problems.

And then other stuff that I’ve seen where put you inside the headline and Facebook says, “Nah, we don’t really like that. We want you to change things.” So I don’t want people to have a false impression that you can’t use the word you in a quiz hook. So I know for example, in Sue’s case, she has a quiz that she was hoping to run along the lines of, what is your number one confidence killer? And I simplified it a little bit. There’s a college athlete element, I believe, in this one, but what is your number one confidence killer? Take the quiz to find out now.

And just concern around using that word you. So I’ll give you a simple hack you can use if you run into this with Facebook where you can take the word you out of the quiz hook per se, but use the copy in

either your text space ad or, here’s a pro tip, in your video which gives you a lot more latitude by the way, when you’re explaining and dimensionalizing your content.

You have a lot more latitude being able to say things in video than you might be able to do on a written ad because the written ad sometimes, they’re just words that the bots, the auto algorithm just says, “Oh, don’t like this word. Too many instances of this word in this number of characters today. We don’t like it today. So we’re going to block it.”

But here’s a simple hack. So old quiz, what’s your number one confidence killer, new quiz, take the free confidence killer quiz. That’s it. We’ve just taken the word you out of it. Take the free confidence killer quiz. So simple, right? We’ve taken the word you out of the equation in the headline.

Now with that, you might be asking, “Okay. So how do I make it so that the quiz is compelling in my ad copy?” Well, I’ll give you just a little bit of a way to think about this. So this particular quiz, and you can use what I’m about to say for your quiz, for those of you who are listening to this right now. So don’t get hung up on this example, use this example as a teaching idea for your particular quiz.

So this one again is confidence for student athletes. So one of the things that we discovered is that athletes of all skill levels suffer from a lack of confidence and it happens in all different places. In fact, based on our work, we find that there are five common what we call confidence killers that hurt an athlete’s ability to perform at the highest level. And we’ve developed this free assessment to determine which of these killers, the athlete in your life is most likely struggling with. Simply click the link below to take the free assessment now.

Do you notice how that was still very compelling, but wasn’t like you, you, you, you 10,000 times? Every market, every ad, every example, and frankly every day is going to be a slightly different situation. So just keep that in mind. There I wish I could say that there are these absolutes in the world, like for example, never use this word, always use this word, but the reality is it’s not the case. You’ve got to pay attention. You’ve got to try things out. You’ve got to have that adaptability, the ability to shift and pivot ever so slightly when you run into situations like that.

So the key takeaways are “you” and “your” are not four letter words that cannot be used on Facebook and YouTube and LinkedIn and so on and so forth. If you get feedback that you can’t use the language you’re hoping to use to describe your thing, your idea is not dead in the water. You can find a way to make it just as compelling by doing exactly what I just shared in that example.

So what’s your confidence killer, old version becomes, take the free confidence quiz, simple as that. Peter, where do we go next?

Peter Li:

Yeah. I love that. And just to add on to that is you can also use the avatar. So in that case, what’s take the athlete confidence quiz, or take the mom procrastination quiz or something like that. And in that way, those who identify as the mom or an athlete, they’re like, “Okay, cool. This is for me.” So yeah, I love that.

And with Facebook, it’s just so hit and miss, and like you said, Ryan, different days, they have different rules. So yeah, just keep at it. On my end, so the question is from Matt Simon. So he’s asking about different hooks that he’s kind of had, and he’s wanting to … He submitted some hooks before and he has

that written pencil mindset, so he’s not sweating it. And he’s asking, when is it going to be officially his quiz hook? Is there a point where the quiz hook is final? When is it going to be written in pen, so to speak?

So ideally, you’d want to have your finalized hook, so to speak, when you submit everything to the bucket team for them to get your quiz built. Now here’s the thing. Even after they give you your quiz back, you can still change your hook. Nothing is written in pen. So you can go into bucket, you can log in, you can edit the quiz, you can change your hook, a few words. That’s totally fine.

And remember this, for everyone here, this is the first quiz that you’re building. It’s probably not going to be the last quiz that you’re building. So really keep that in mind to relieve any stress or anxiety of having to really get it perfect right off the bat.

Ryan Levesque:

Absolutely. It’s kind of always written in pencil. It’s just sometimes the pencil takes a little bit more work to erase it the further down you are in the process, but it’s never permanent, as Peter mentioned. Even after you submit your homework in week four, starting in week four to the bucket team to build your quiz, if you come back and say, “Oh, man, I want to change the title of this. I want to change this from, what is your number one confidence killer to take the confidence quiz.” You can do that. You can make those changes.

If you find that you want to change your actual outcome pages or videos, you can do that. You can swap in a new video for an old video. So you have a tremendous amount of maneuverability. And I would invite you to think that your quiz alongside your business is always a work in progress in the same way that you and we and me, we’re all just works in progress, right?

There’s no such thing as arriving at some destination of transcendence. We’re all works in progress. Everything in life is really a work in progress. And the more you can adopt that mindset, one of the reasons why one of our core values as a company is continuous improvement right here because that is a constant. You can continuously improve. That for us is our north star. It’s we continuously improve. We can always get better. Your quiz can always get better.

But if something can always get better, if you can always improve it, what is the paradox to that? The great paradox is that, well, it’s never finished. So you can’t ever have something written in pen. It’s always going to be something that is improvable, changeable, malleable. So keep that in mind. And when you have that, for me at least, knowing that and really not just knowing it on a surface level but really knowing it and living it, that’ll change your life, man. That’ll change your life forever because all of a sudden, there’s no such thing as the final exam. There’s no such thing as the grade on your report card that can never be changed.

That’s not what life is all about. Life is all about taking what you learn, taking these learning experiences, taking the inputs, the data, the learnings, putting it into action, seeing how it performs, reviewing the results and making changes and tweaks from there. We have an expression in our company that the real value is in the debrief. The real value in doing anything is in the debrief.

And we do, and Peter knows this, because you’ve been part of probably hundreds of them at this point. Every time we do something in our company, whether it’s creating a quiz, running a launch, hosting a

bootcamp, doing a program for our business coaching group, we always do a debrief after it’s done where we review the data, review the quantitative data, the qualitative data. We summarize our learnings and then we formulate a series of hypotheses on what we’re going to do next time to continuously improve.

And we have a commitment to that. That is like what we do in our company. And I would invite you to adopt that mindset, follow the process as best as you can. Don’t let yourself get hung up. Know that this quiz that you’re creating right now is not this work of art that’s going to be put in a museum somewhere that people are going to be looking at 500 years from now. It’s likely to change a thousand times between now and that some far off distant time in the future.

So the more you can just embody that and really embrace that, the less pressure you’re going to put on yourself. On all these little steps along the way, you’re saying, “Yeah, you know what? I think this is good enough. I’m going to try it and see what the market says.” And then by the way, the grit piece of it, because we talk about courage and grit, the courage piece is having the courage to do this because most people …

Here’s the thing. Most people, they don’t have the courage to even step in the arena. That’s the thing. There are a lot, you’ve seen them before, right? All the haters online, all the trolls, all the critics. A lot of critics online, right? There are probably a thousand critics for every one person that’s actually doing something to make an impact in the world. Being a critic is easy. That’s the easy job. Stepping inside the arena, what you’ve decided to do by being here, that takes courage. That takes a ton of courage. Now, have the courage to be less than perfect. That’s the courage piece of the equation.

The grit part of the equation is, look, I’m going to tell you right now, you might have high hopes that you’re going to close your eyes. First swing of the bat, you’re going to crack and hit a home run, grand slam, first quiz, first result out of the park, probably not going to happen. And the more you can set yourself up for a reasonable, realistic expectation, the more when you get to that point, the more likely you’re going to be able to handle that what will feel like a setback with just an expectation of, “Oh, this is exactly what should happen.”

And that’s what happens in our business as well. The stuff that we do for the first time almost never performs as well as the stuff that we’ve optimized the heck out of. So don’t give yourself so much pressure that you got to crash my fingers, please, please, please, please, please. First swing of the bat got to be a home run.

Let yourself know that it’s a game of improvement. The name of the game is to stay in the game until you win the game. That’s the game. The name of the game isn’t to get it perfect out of the game. That’s not the game here, guys. The name of the game is to stay in the game until you win the game. And when you don’t give up, when you keep moving forward, when you just keep swimming, you will win the game, guaranteed. That is the process. That’s the way to be successful.

All right, where’ll we go next? Am I back to you, Peter? Am I back to one of mine?

Peter Li:

I think it’s one of yours now.

Ryan Levesque:

Okay. So this one’s interesting, sort of a meta question almost related to what we were just talking about a moment ago, which is how do you deal with not wanting your people to be wrong when they take your quiz? This idea of not wanting people to be wrong or a quiz name that people don’t want to be associated with. Just sort of all the kind of questions around the negativity that can happen or that people can feel when they have a quiz question that’s not right for them.

So this is a question that was asked by Craig Carr, a similar question asked by Matt Simon. And I want to clarify a few things right here. So, it’s not necessarily about not wanting your people to be wrong. It’s about protecting the person’s ego so that they don’t feel so bad about themselves, reject the results of the quiz and close their mind to the possible change that they might need to make in their life in order to experience the transformation that you provide.

That is, at the core, what it is that you’re trying to avoid. So it’s not about making your quiz takers wrong per se. It’s about in some cases, creating distance between their ego and why the thing is happening, making it the fault of the way their brain works as opposed to you as a person, you as a human being, making it about the way the dynamics exist in their business or their market as opposed to them as a person that they’ve failed as a human being where it just cuts to the core of their identity.

That’s what you’ve got to be careful about. So for example, if you’ve got a quiz like Craig, you’ve got a quiz, that’s helping people with their corporate culture. If their score is low, you don’t want to tiptoe around the fact that their score is low and inflate their score and say, “Oh, it’s really not that bad,” because you do want to create a sense of there’s a gap between where you are right now and where frankly you should be and really where you could be, and giving people the balance between a sense of urgency.

This is going to be one that’s worth writing down. This is definitely a nugget coming up, so just nugget alert right now. You’ve got to give people the balance between the sense of urgency and a sense of hope. When you’re pointing this out to people, when you’re pointing out what is wrong and how terrible the situation is, and gosh, your business is on its last legs, you do want to create that burning sense of urgency that people need to take action right now. But at the same time, you want to create that beacon of light, that sense of hope, that hope is not lost. You’re not too far behind where you need to be in order to make progress. It’s saveable, your situation. In fact, it’s more than saveable.

And so the way you do that is by threading the needle. It is by striking the right balance. And so for example, Craig, in your quiz, instead of pointing someone out as saying, “You are a failure because your corporate culture sucks,” which would be very, very extreme and I’m explaining it or expressing it in a hyperbolic fashion so it’s really obvious. Instead, you might say something like, “Your organization’s culture score is in zone one,” or what we call the red zone, which means that there is tremendous opportunity for you to go from where you are right now to really where you should be and certainly where you could be as an organization.

And frankly, given that you are in zone one which is the lowest zone, by the way, you can have a great sense of hope and feel a great sense of hope because everything you’ve accomplished as an organization is in spite of that corporate culture. So now ask yourself, imagine if you were able to go from zone one, a

dysfunctional organization that struggles with corporate culture to zone four, an organization that’s firing in all cylinders, that has a north star that has an incredibly strong and magnetic corporate culture.

Imagine what your life in your business could be like. Well, this is what we help people with all day every day. And I want to let you know that being in zone one does not mean you are beyond hope. It just means that there’s tremendous opportunity. But it does mean you have to take action because if you do not take action, you do run the risk of everything falling apart. And we’ve seen this time and time again with zone one companies that do not take action, companies that are in the red and decide to continue moving down the path that they’re on. That is a path for destruction But the good news is you’ve caught it early enough that there is hope, there is time when you take urgent action right now.

Let’s talk a little bit about what that urgent action is, what it’s like when we work with an organization that’s at zone one and the options you have in front of you for those of you who are interested in taking action here today. All right, so let’s get into it.

So, see what we’ve done there? We’ve created the right balance. We’ve made people feel this sense of urgency. We haven’t attacked their ego and said, “You are a stupid person for letting this happen to your business.” You would never do that, right? That’s the thing that’s going to cause a person to shut down where it’s an ad hominem attack of someone. It’s attacking them at the core, it’s attacking them as a human being. It’s straight to the ego.

You want to avoid that. You want to do it in a respectful way that still strikes the right balance between sense of urgency and sense of hope. Peter, anything that you’ll want to add to that before we jump to our next question?

Peter Li:

I was ready to buy whatever you were selling.

Ryan Levesque:

I don’t know we’re selling here. Something about-

Peter Li:

That was awesome. No, that was good. I think protecting the ego is huge for sure. So yeah, I love the creating the balance in that sense. The next question here is from Denise Dion. So they’re asking, “When creating the three to five buckets, is it possible that you end up with additional buckets inside the original bucket? So is that a good thing or a bad thing?”

So yeah, this is a common thing as you start thinking about the different buckets you have, you might think, “Oh wait, this one bucket, there’s probably three buckets in there,” and it almost becomes like a Russian doll situation where you’ll find buckets within buckets within buckets.

So, here’s the approach that I like to think about it. There’s a couple. One is, think through what are the three to five problems that your products or services solve? What are the three to five problems, the main ones? Or what are the three to five pain points that your prospect has and that they deal with on a day-to-day basis?

And then another framework to think through is what are the three to five buckets that cover 80% of the problem/pain/solutions that you can help your prospects with? So, if it’s tempting to want to try and hit every single bucket or every single scenario, but in reality, we want to go for the 80%. This is classic 80/20 rule.

And remember, again, this isn’t your first and last quiz that you’re going to build. You can always build a second or a third or fourth quiz down the road that addresses the different buckets if you see that it’s a thing. So, we want to make sure we make decisions based on data, not just opinions and emotions. When you think through your first quiz and the three to five buckets, really focus on the 80% like, “Am I serving 80% of my market with these three to five buckets?”

And if you are, then awesome, go ahead. And then later on down the road, you can create these one-off quizzes that addresses maybe different ones, again if the data comes back that says that you need to.

Ryan Levesque:

Yeah, the 80/20 rule is just one of these universal rules in business, in general, that just apply. One of our mutual friends, Tim Francis, I first heard this phrase from him apply ruthless 80/20 at every step of the equation, every step. What is the 80/20? What is the 20% of the effort that’s going to give you 80% of the result? That is like a universal secret in business, Pareto principle at play.

And as it applies to your quiz and your buckets, just to reiterate what Peter just said, you are always going to have outliers in your market that are not going to fit into any one of your buckets. That’s always going to be the case. There’s always going to be on the fringes, the special snowflakes that don’t fit into any one of these buckets. Ask yourself, how do you address the 80% of your market, the lion share of your market? That’s where it’s at, right?

The money is in the 80%. The money is not in the fringes. The money is not trying to serve those handful of special snowflakes on the outside that take up all of your time, suck up all of your energy, all of your expertise. They’re just not for you. And when we try to push, when we try to build a system that is built around the exceptions, then the rule never takes place. You never serve the masses.

This is one of the great secrets in business. If you build your business to serve the exceptions, you will never reach any form of income and impact and scale that you want to achieve in your life. So remind yourself, they are on the fringes. It’s okay that your quiz does not address 100% of everybody in every single corner of your market. Focus on the 80/20 as it relates to your bucket, as it relates to buckets, as it relates to your questions and as it relates to your quiz. Good.

All right, Peter, I’ve got one more before we’re going to do homework review on my side. I know you probably have a couple last ones that you want to get to. So I’m going to do my last one and then I’ll turn it back over to you. And then we’re going to get into homework review and a few observations and patterns that I saw. And then we’re going to go to an exercise and then talk about next steps.

So a question that I saw a few times, a few different variations on it was where do you send people to after your quiz when you’re kind of deciding between the different options? Shauna White had a question in this area. Genesis Kale had a question in this sort of universe as well.

So Shauna asks, “Should you go to a webinar or a list building deep dive survey if you are just kind of getting started building your list?” You don’t have a big audience, you don’t have a big list. And so couple

things that I want to remind you of. So that rule of thumb that we’ve used a few times is one that’s going to be your friend here. Ask yourself, what is the fastest path to cash constantly? What is the fastest path to cash?

Because remember when you start getting those wins, one, it’s huge for your confidence. You start getting these little micro wins, I mean, don’t you feel it inside this training when you had a little win, your confidence shoots to the moon. And then when you have a setback, it’s like the world is over. Facebook comes back and says your ads have been disapproved, it’s like, “Ugh, kill me now. I can’t make this work.” It’s just this roller coaster that we’re constantly on.

One of my mentors once taught me. It’s never as bad as it seems. It’s also never as good as it seems. It’s always kind of somewhere in the middle. And I would encourage you to adopt that mindset as well. But as it relates to deciding what to focus on post-quiz, what is the fastest path to cash? So in this decision, do I drive people straight to a webinar or to a post-quiz DDS? Ask yourself the answer to that question.

The other thing that I’ll say is, remember, you are building your list if you drive people to a webinar after the quiz. The whole purpose of the quiz is getting the email, getting the lead, building the list, building your audience. So even if you drive people to a webinar post quiz, you’ve still captured their contact information. So you’re not losing anything when you do that.

And then the last thing that I’ll say is that you can actually have your cake and eat it too. In fact, if you bear with me one second, let me do this. I want to get a piece of paper. Peter just like sing the tune to Jeopardy or something for like 10 … I will be right back. You can add to this. Add whatever you want to say. I want to get a piece of paper and a pen because I want to show something visually that I think will be really, really helpful. So give me like 10 seconds. I’ll be right back.

Peter Li:

Jeopardy song. I think the Tetris song comes to mind when it comes to any kind of waiting music or anything like that. I don’t about you guys, but that usually comes to my mind. Now, I’m intrigued to hear what Ryan has to, or see what Ryan has to draw here.

Ryan Levesque:

Here we go. So I got some paper here. I’m just going to draw this out just to have a diagram because I don’t have the iPad set up or anything like this. But we’ll go old school on this. It’s totally cool. So we have a quiz which I’m going to draw that looks something like this. Your quiz, welcome page, questions. We put people into a lead capture page. This is where we ask for their contact information where they’re filling in their contact information in exchange for the results of the quiz. And then we’re going to put them in one of several different buckets, right? Pretty, pretty straightforward. We know this model.

Now let’s say the thing that we want to drive people to is an outcome page where we give people a short video explaining their results, which is this right here. And then the thing that we want to invite people to do is click on this button below right here to sign up for a webinar that we’re doing. So we do that. Take people to a webinar page. You can do all this in bucket, by the way. We have people go to a webinar page. Maybe we have three different times that they can choose, time A, B or C, then they’re registered for the webinar.

So we’ve taken them through the quiz. We’ve gotten them to sign up for one of our webinars. But remember I said, you could have your cake and eat it too. After someone registered for the webinar, how cool is this. Inside of bucket, you can put them to a thank you page that says, thank you so much for registering for the upcoming workshop or webinar. By the way, we would love to learn a little bit more about you and your situation. So we can customize this workshop, or webinar, or presentation, to serve you at the absolute highest level. When it comes to blank, what’s your single biggest challenge or question that you would love for us to cover in more detail. So you can send people to a deep dive survey after the webinar registration. How cool is that? Think about it, right? We’ve gotten people to take the quiz, they’ve answered all of these questions right here. Look at all the useful data that we’ve gathered with this quiz.

We’ve taken people to an outcome page, where we’re delivering all useful valuable information, the bandaid. Now the cure is to sign up for our webinar, which is right here. And by the way, after you’ve registered for the webinar, we want to get more information from you. So you can have your cake and eat too, and the beautiful thing about this flow right here that I’ve just drawn out, is that you’re not risking the lead. You’re not risking the webinar registration, right? We’re not risking someone signing up for the quiz. We’ve gotten them at a minimum, they’ve signed up for the quiz, they’ve given us their email address, check. Then we invite them to register for the webinar, awesome. We haven’t risked that step of the process, check. Then and only then, do we put this open-ended text field where people might say, ” I don’t got time for this right now. I’m going to bail.”

But if they do, they’ve already signed up for the quiz, they’ve already registered for the webinar, so it’s a win-win situation. So that’s a way to have your cake and eat it too, using this little drawing right here, that we put up on the screen. All right, I’ve got one more, and then Peter I’m going to turn it over to you, and then I’m going to do homework review. So Genesis asked similar question, should you do a DDS plus wait list in exchange for a free book. If you are using your quiz to build up your pre-launch list, your wait list. Again, I would like to have my cake and eat it too, in this situation. I would invite people to fill out the deep dive survey, in exchange for the free book when you launch it. So you use the quiz to get the lead.

You give people the results of the quiz, and then afterwards you say, “Hey, by the way, if you would take a moment to tell me a little bit more about your situation, as a way of saying thanks for doing so. I would love to give you a free copy of my upcoming ebook, called blah, blah, blah, blah, blah, blah, blah.” Really, just as a way of saying thank you for telling me a little bit more about your situation. All you need to do is click the button below, answer a few simple questions. And you’ll be added to my priority wait list, to be notified as soon as the book is made available, and get a free copy in exchange for your answer.

So you can get the lead through the quiz, haven’t lost that, because we’ve already gotten people to take the quiz. And then you get all that useful open-ended feedback, to inform this book and the marketing around this book, that you’re about to put out there. So beautiful situation, that’s why this model is so flexible and why this model is so powerful. So that would be my answer to those questions, of where to send people when you are debating, trying to figure out what to do next. All right. Peter lightning round, what else we got on your last view? And then I’m going to go to homework review and go from there.

Peter Li:

Sure. So I got just two more here, I got one from Les. So she’s asking, when doing the hook split test, you’re not expected to get any submissions to the SMIQ. However, the quiz or the test reached a lot of people, and no one’s really answering anything in bucket. So the thing is the way we’ve set it up in Facebook ads, we’ve told Facebook to find us people who click on links, and the objective is traffic. So Facebook is very literal, in terms of what we tell them to do, right? So in this case, Facebook’s going to find people who click on links, so click on ads.

But not necessarily do anything else afterwards, and that’s fine, because we really want to see the engagement on the hook. Now, later on, when you build your quiz, you’re going to tell Facebook to do something else. You’re going to want them to do a conversion and find people to optimize for leads. Now Facebook’s going to find people who have the behavior of opting into things. So don’t worry about that, just keep doing what you’re doing, we’re not expected to get any results. And if you do get results, that’s bonus. And the last question here is from Pat or anything to add there, Ryan, sorry.

Ryan Levesque:

Nope, that’s it. Yup.

Peter Li:

Yeah. All right. The last question is from Pat Rogue here. So if and how can we incorporate an open-ended question, to gather some language from the market into the quiz? So for marketing copy or targeting and whatnot, does it always have to be multiple choice? So what you’re doing here is, you’re almost wanting to combine the deep dive survey tool with a quiz tool, and we don’t want to do that, right? The deep dive survey it’s meant to be that research tool, where we’ve asked the open-ended questions. And that’s where we can gather the information of the language from the market. And that’s where it’s usually one to three questions long, it’s super short, it’s concise. We really want to gather their data and it’s open-ended format. The quiz that you’re building, again, it’s a marketing quiz, right?

We want to get people moving through the quiz as easily as possible. So that they give you their email and then you can give them the results. If you add an open-ended question on your quiz, it’s just going to kill all the momentum that people have. And they’re just going to see that, and they’re going to drop off or, “Whoa, that’s too much, I got to think.” And at this point we don’t want people to think too much, right? We really want it to make it an easy, smooth experience from start to finish, which is why we really recommend keeping it multiple choice for the quiz.

Ryan Levesque:

There you go. Awesome, awesome, awesome. All right. Well, we got one final thing that I want to do before we get to our next steps and our final exercise of the day. And that is, I want to take a look at some of the trends and patterns, that we saw with the homework submissions this week. And last week I pulled up an Evernote file that had some of our notes in it, walking through some of the observations. And I want to do the same thing here today. So what I’m going to do is I’m going to take a look at my screen, I’m going to pull this up, I’m going to go back to basic. I want to pull this up right here, let’s see if this works, fingers crossed. Peter, can you just confirm you can see document as QFMC 2022 Offer Homework Feedback Week 2? Yup.

Peter Li:

Yup.

Ryan Levesque:

Awesome. I want the thumbs up from the cat too, because cat’s totally ignoring me right now. Cat’s like, where’s my food, Peter. Come on dad, give me my food. All right. Okay. So first off, amazing job, fantastic job guys, lots of just brilliant examples, really well done. Awesome work really well done, great job. And I want to remind you, that some of the feedback here just represents the biggest trends that we’ve seen patterns that we’ve seen. It’s not an individual one-on-one bucket review, if that’s the type of thing that you’d like, you might really benefit from our business coaching program. Because that is something that we do, where you get to sit down one-on-one with your very own accountability coach. And get a lot of one-on-one personal feedback inside that program. But I do want to point out just some of the trends and patterns, that we have seen and some of the things that we’ve noticed.

So a few biggest trends right here. One is I want to remind you that, you always have to offer some type of self discovery, curiosity, and intrigue. That create the aha moment, just remind yourself you’ve got to create an aha moment like, “Aha.” You’ve got to create a nugget moment in people’s minds. You notice how we spend a lot of time inviting you to share your nuggets, share your takeaways, sharing your biggest observations, the biggest aha moments that you’ve had. We do that for a reason, right? There’s a positive neurotransmitter response in your brain, that you get that dopamine response where it’s like, “Ooh, this is something new. Ooh, this feels good to me.” Your body craves that dopamine response, your market is no different, your market is just after the next dopamine fix. So if you can deliver that dopamine fix for them, then you’re going to have a much better result in the quiz that you’re building. So keep that in mind.

You also want to make sure that it sets up the next step that you want people to take the cure. So it’s not just enough to give people something, an insightful observation about themselves. If it doesn’t connect to the thing that you’re selling, you’re not going to achieve your ultimate goal. Which is to get people to buy your product or service. All right. So few things right here, so remember the Captain Obvious Test. The example that I gave in the training earlier this week, is what type is your dog? Your dog is a chihuahua is a bad example, your dog is what’s known as the assertive dominant type. So here’s an example of, I think a quiz that represents an opportunity for improvement. And I’ve said this before, I’ll say it again.

We’re all in a safe space right here, we’re all in this journey together. There’s absolutely no judgment, this is me being a brutal bastard in pursuit of profit for you. I want you to be successful and you can either hear the truth from me. Or you can hear it in the form of your customers, not buying your products after a year of frustration, and banging your head against the wall. And I would much rather, you hear it from me right now and save yourself, from a year or two years, or three years, or for some people 10 years of frustration and finding out. Why isn’t this working, the truth, right? But I want to deliver the truth in the kindest most gentle way. So just know my heart is coming from a good place. In this case right here, Sue’s quiz is, a quiz around marketing for business, selling affiliate marketing for Facebook, Pinterest, and YouTube, Google. What the hook is, I think it’s you, what are you using for marketing your products?

And the buckets are Facebook, Google, Pinterest, and Email. Now people already know this, people already know what they’re using to market their products, right? So there’s no moment of curiosity, there’s no aha moment, there’s no I’m not learning anything. Yeah, thank you Captain Obvious, I already know that. So what you might want to do is tweak it to something perhaps like this, what ad platform has the most potential for your business, right? Which one has the greatest future promise? Which one has the greatest return on investment opportunity? Which one has the greatest supply demand imbalance right now? Meaning the fewest number of advertisers, relative to the greatest opportunity for your particular industry or niche. Take this assessment to find out now. Now that’s something that I want to find out, right?

Which one is right for you, Facebook, Google, YouTube, or Pinterest? You have to pick just one. Well, all depends on what we call the supply demand imbalance of advertisers and content consumers. And when you can identify which platform has the greatest opportunity right now. What it does, is it gives you the greatest return on your ad spend, with the least amount of risk and the least amount of effort. The question is which one is right for you, take this assessment to find out now. So that’s an example of taking something that is previously uninteresting, to something that is far more fascinating and has that moment of aha. Here’s another one right here, Alicia Parker. People get ready to take action in changing their lifestyle and diet, the Healthy Weight Loss Blueprints, $14.99 product. Which is your fast tracked weight loss, mindful eating, intuitive eating, calorie counting, or improving the quality of your diet.

It’s not bad. I don’t want to say that it’s categorically not something that can work, in my very humble opinion. But I do think there’s potentially an opportunity to maybe spice it up a little bit. So for example, maybe we can rename this mindful eating, mindful eating might be very expected. Maybe there’s a way that we can take it from being a general wisdom, to something that is subject matter expertise. We got to remember that, we don’t want to… Our quiz needs to offer some specialized knowledge or insight, that the average person does not already know. There needs to be that moment of specialized information, that gets transferred from one individual to the other. So we want to avoid general wisdom, general knowledge type answers. For example, mindful eating potentially could fit in that category.

Same thing with calorie counting, right? Most people know what calorie counting is, when it comes to the market sophistication in the weight loss space. So perhaps you might try renaming for intrigue, maybe using hack, hack is a great word by the way, right? Intuitive eating, the intuition hack, the scientist hack for calorie counting. So there could be a way that you could spice up these names a little bit more, so that there’s more intrigue. So that way when people are presented with the name, they want to know what it is a little bit more. What’s your number one fast weight loss hack, sometimes this weight loss word gets approved, sometimes it doesn’t get approved, so you may need to change it.

Another thing you can do is try a different bucket approach if you get stuck, right? So body type buckets, food type buckets. But again, you want to avoid generalized or obvious approaches to your buckets. So just keep that in mind, if the average person is going to be familiar with these outcomes or answers. If there isn’t that moment of insight that aha, that dopamine rush, that you’re putting in someone’s brain. Where they’re learning something new about themselves, they’d never learned before. Then it tells you that it’s probably not going to pass that Captain Obvious Test. Which is absolutely critical to make sure that we’re passing. Peter anything that you want to add up? Before we get to the next example, observation.

Peter Li:

I think you pretty much hit the nail in the head there. Yeah, I love the hack aspect that you added in. Because everyone wants to do things faster, or better, or they want to take the shortcut, right? So that really appeals to people’s intrigue to get there faster and smarter than everyone else too.

Ryan Levesque:

What healthy diet hack is right for you? Beautiful, totally. All right. So beware of creating buckets that people don’t want to be in. So again, this is that balance that we talked about a little bit earlier. So Adam Mitchell, this example of avoiding putting people into buckets, that they’ll resist or feel negatively about being associated with. The other thing, this is an important distinction, is you want as much as possible the bucket names to be equally positive or equally negative. You don’t want one bucket name, when you’re putting people into different types, for example. To be something that people will avoid wanting to be associated with. And will thus take the quiz again, so they can get a different answer, because they just don’t want to be that type. And so this may or may not be a thing in your market, but for example, savior, joker, nice guy, maybe those are all fine. Gun Slinger, maybe there’s a negative, gun connotation in the market that you might want to be mindful of. It could be a polarizing bucket for all different reasons.

So just be mindful of that. Cultural red flags, just be mindful of what these different things can possibly mean. The connotation of some of these words, something that we got to be careful about. So maybe another way to describe, it is the combatant, or the hard liner. Or different words to describe a name, that potentially could be something that people are reluctant. Some people reluctant to be identified with, just because of a reason as I’ve described. Same thing right here Wai-Ming Li, people who are concerned with their weight, is the market exercise package or health pills, having tried to exercise regularly. And it doesn’t seem to help with your weight loss, which proposed bucket are you in?

So we’ve got proposed bucket, super weight, heavy weight, medium weight, light weight, super skinny. Again, I don’t know that offers any meaningful insight into a person’s life. So we got to be careful of the Captain Obvious Test. Where are you on the scale? You’re overweight, obese, morbidly obese, I don’t know that there’s something that’s super insightful to that. But the thing that we have to be careful about, is someone who is already overweight, going to want to identify with this bucket. Based on everything that you told me, you are an elephant, it’s a hard pill to swallow, no pun intended, right? It’s hard for someone to accept that. So we got to be sensitive in the way in which we’re doing this for people.

Another way that maybe is a little bit more gentle. What’s your body’s natural weight loss metabolism, right? So slow metabolism, fast metabolism, strong metabolism, agile metabolism. And so what we’re doing here is. We are creating distance to avoid resistance to blame. Remember that take away from Tuesday’s training. So we’re talking about the person’s metabolism, which is a degree removed from their body, which is a degree removed from themselves, from their ego, right? So we’ve got these two steps that we’ve taken. It’s not you, it’s not even your body, it’s just your metabolism, you’ve externalized this thing. Now the person is saying, “Oh, it’s not my fault, it’s just my metabolism.” And they become much more open to making a change in their life.

Another example right here, this is Eric Thiele example, affiliate offers. What’s blocking you from firing your boss? Proposed buckets, overwhelmed, need a plan, afraid, poor, chicken. You’re a chicken, it’s a hard thing for people to accept, right? I don’t know that it’s something that many people are going to say, “Yup, I’m a chicken.” Maybe there’s a way that we can create that distance to avoid resistance to blame. So there could be ways that we can use gaps, fear gaps, and so on and so forth. Anything Peter that you want to add to that, before we get to our next sort of pattern observation on these homework reviews?

Peter Li:

No. I really like the idea of having them blame external factors, as opposed to having them take on the blame themselves, right? Because again, protect their ego, protect their self image, their self-confidence, all that stuff and make it above something else. That’s almost outside their control, as opposed to it’s their fault.

Ryan Levesque:

And gaps are a great way to express this a lot of times, right? It’s just a little bit of a gap right now. Because gap, when I say that there’s a gap, what does that it imply? Even as I say it right now, what if there’s a gap? It implies that you can what to the gap, you can close the gap.

Peter Li:

Close it, yeah.

Ryan Levesque:

Yeah. We can close the gap, right? So if there’s a gap, we just got to close it and that’s what we can help you with. We can help you close the gap, so gap is a great framing around this. Disconnect between the hook and the buckets, we talked about this already, but I saw quite a bit of this. Where there are examples of quizzes, this is an example, Darlene’s quiz right here. Sometimes the quiz hook and the buckets don’t connect with one another, right? So the hook are energy cost going up getting you down. I’m not even sure if that’s something I would advocate. But looking at the buckets right here, it’s old cooling system needs upgrades, no cooling system, window units, cooling system, old cooling system needs preventative maintenance. It’s like this is not passing the Captain Obvious Test, right?

If the quiz was, what’s causing your home to be hot, take the quiz to find out right now. I probably know I have an old cooling system, I probably know if I don’t have a cooling system, I probably know if I’m using window units. And this one maybe here is… And this one are the two that are upgrades and preventative maintenance that are similar to one another. So I don’t know that there’s a connection here, right?

So again, we got to look at what is the connection between our hook and our buckets. So for example, here’s a possibility, maybe it’s what’s the number one energy cost saving strategy is right for your home? Take this assessment to find out now. Are you looking to save on energy costs? Well, the question is, where’s the best attention to put in your home? Should it be upgrading your system? Should it be replacing your system? Should it be making some tweaks? Should it be making some changes in your

home? Which one is right for you, take this quiz to find out right now. And then we can invite people to either upgrade, starter, portable, or maintenance strategies. So there’s a plan of action, that we’re giving people that is of value in and of itself.

All right. In the interest of time, I’m going to go through these last through. We’re going to talk about our next steps and then go from there. So remind yourself, does it enable you to pivot from your bandaid to your cure? This was by far the biggest issue that we saw in the homework, is making sure that your quiz hook is going to connect to the thing that you’re selling. So in this case, right here, Anna Lalonde’s quiz is a very broad market, Catholics, marriage, and family life, or Catholics business owners. This is a super broad market, right? So quiz as a Catholic, what is my everyday practical biggest struggle to break through right now? That’s huge, I mean, that’s everything, right? Breakthrough what? Breakthrough business, breakthrough financially, breakthrough relationship. It’s huge, every single one of these could be not only an entire quiz, not only in an entire business, an entire industry. We’re trying to have these five mega industries in one quiz, it’s too much, it’s too much.

So what we might need to do is pick one of these things, right? Perhaps as a Catholic business owner, are you struggling to balance your family, and your faith, and your finances all the same time. Take this quiz to figure out which area is most out of alignment, as a Catholic entrepreneur, Catholic business owner. Now we’re able to get a little bit more narrow, little bit more specific. Otherwise, we’re just so, so, so broad. So here’s some examples of possible directions. Another thing to watch out for which I saw a few times, is to not be too overt about the sale. What I mean by that is in this case right here, Chad selling solar panels, solar generators, solar kits. When it comes to solar generators, what is your single most important feature? That’s like, how do I sell you? How do I get you to buy my solar technology? Take this quiz to find out now.

I mean, it’s almost basically saying that, right? So instead, I don’t know about these namings, I’m not sure this is quite it yet. What you might… A possibility could be, when it comes to off grid power, what’s the right solar setup for you? What’s the right solar solution for you? Take this quiz to find out now. There’s so many different technologies on the market, which one is right for you? We’ve done a whole bunch of research on all the possibilities and we can recommend the right plan of action. Like the opposite of the HVAC cooling example, a moment ago. You can do all things with the literation, and acronyms, and so on and so forth.

And then last but not least, here’s another one, which I think maybe still is too much of a leap quiz. What type of camping queen are you? Kitchen Products for inside the RV, eco-friendly, entertaining, mama, space saving, convenience. My question there is, how does that connect to the product you’re selling? So a woman finds out that she is a space saving queen. Okay, great. What does that mean? So there’s she’s a space saving queen, great. Then are you saying, “Okay buy this space saving coffee maker, buy this space saving whatever.” What if she’s not even in the market for a coffee maker, you know what I mean? She’s taking this quiz and she’s, “Oh, I’m covered, I got a coffee maker already.” So I think we got to be really mindful, of what is the thing we are selling on the back of the quiz. And make sure our quiz is going to slide people right to that thing, right to it.

You don’t want to be having a quiz about sleep and then have a product around, I don’t know, cupcakes. And try to make some connection like, “Oh, well, if you eat more cupcakes, then you’ll get better sleep at night, because your belly will be full.” And it’s just too much of a leap that you’re inviting people to

make. So that would be my overall comment on this. Peter, any final words on any of these observations patterns that we’ve seen, before we bring this part to a close, do our final exercise and talk next steps?

Peter Li:

No, I think you pretty much nailed it, Ryan. And I just want to give everyone a kudos, for doing the homework and getting it submitted. So good job on that and just keep the momentum going.

Ryan Levesque:

Yes, absolutely. Great work guys. I don’t want to diminish that by any stretch of the imagination, again we’re here to learn. And again, staring truth in the eyes and looking truth straight in the face, is going to help you have that better outcome. Even when sometimes the truth can be a little bit painful, I totally get it, right? Especially when you put a lot of time and effort and energy into something. So my question for you, anyone else want this Evernote? If you want the Evernote, type Evernote inside the comments, let us know. We did it last week, because there’s a lot of interest, if there’s interest this week maybe we’ll do it again. Let us know inside the comments type in Evernote, if you like get access to the Evernote. We’ll try to make that happen, that’s thing number one.

Thing number two, I want to remind you if you haven’t done so already, to make sure that you have gotten yourself registered, for the special behind the scenes tour of these studio that we are doing. Which is on this page right here, the link again is askmethod.com/studio-tour. We’re going to be putting that inside the chat thread right now. Again, this is going to be an inside look into how we do things from a tech perspective. It’s something we’re doing for our inner circle business coaching members, but we wanted to extend an invitation for you to come in live. It’s live only, this is not recorded unless you are a business coaching member, you get access to the recordings of it. If you’re not yet a member of the business coaching program. It’s a great way to get a chance to see the more of the behind the scenes stuff that we do for our members and experience that.

But we’re going to go through all the tech, all the cameras, the lighting, how I do all the switching of the screens, all that. It’d be really… I think informative and really, really insightful to see how we do things and cover a lot of questions that you might have. So that’s happening in one hour from now, we’re going to take an hour break. I’m going to get a bite to eat, get some lunch and then come right back on, we’re going to do that. So that’s happening at askmethod.com/studio-tour. And then the last order of business is to take a moment to share our biggest takeaways, from today’s sessions. So I saw a lot of nuggets, I saw hundreds of comments in today’s Q and A session. I know it’s a lot to take in, we covered a lot of ground in a relatively short amount of time.

Go ahead inside the chat thread at quizfunnel.com/chat, let us know what has been your single biggest takeaway from today’s session, use #takeaway. And we will read off a few of our takeaways to bring things to a close here today and our final… Yeah, a lot of Evernote post I love that. Seems that is a hit, that is a heck yes here. Inside the chat, biggest takeaway, let us know what your biggest takeaway is. I’m going to hit the refresh button, use #takeaway, and I’ll read off a few of these in the time that we have takeaway. Shauna says bucket is awesome, I can have my cake and eat it too. Takeaway says Thomas, the 80/20 rule use it. Alexander says takeaway, the bandaid leave them wanting for more. Think about your

quiz as a snack, not the full meal. You want to leave room in their belly, so that they are hungry for what it is that you are selling.

Amy’s takeaway, make the process as smooth as possible, like a slippery slide, indeed. Julie says ego protect the ego. Robert says, match the buckets with the hook. Christy says close the gap, indeed. Susan ruthless 80/20. Find the balance between urgency and hope says, Kathleen. Absolutely, I’m going to do one final refresh here on our takeaways. Takeaway, don’t slip into Captain Obvious, Suzanne says, next step only. And Becky says, and same thing with Sam, create a balance between a sense of urgency and a sense of hope. Love it. Awesome, awesome, awesome. That concludes our Q and A for the day. Peter, anything else that you’d like to add before we wrap things up?

Peter Li:

No, just I’m inspired by your guys’ action taking momentum. Again, don’t overthink things, it really is about doing the next step, and the world will show its way when it’s ready. So don’t try and forecast every possible solution or whatnot. Just keep doing those micro actions and keep going at it, it’s inspiring to see.

Ryan Levesque:

Awesome, awesome. Let’s give it up for Peter taking time out of his busy schedule, serving our inner circle business coaching clients, doing double duty this last week. Helping everyone over there and all of us over here, we will be parting ways for those of us in the quiz. One of masterclass from Peter and Blake, where next week they’re going to be reshifting a hundred percent of their attention, back to our business coaching inner circle clients. So let’s give Peter a huge thank you, as well as Blake. And for those of you who want more Peter and Blake in your life you know what you need to do, as business coaching program is the place to get there.

We’ve officially closed enrollment in that, for a period of time, but we might be open up a crack in the door, so stay tuned for that. All right. So I think that wraps things up for today. Have a great rest of your day. For those of you joining us for the behind the scenes studio tour, it’s happening in less than an hour from now. Grab yourself a quick snack, quick drink, and I’ll be taking you behind the scenes. It’s going to be a lot of fun, and I look forward to seeing you there. Take care guys and talk soon. Goodbye.

Peter Li:

Bye everyone.

Ryan Levesque:

Hey, this is Ryan here. Welcome back to the Quiz Funnel Masterclass 3.0. I could not be more excited to kick off today’s session, because we are going to be talking about the subject of questions. This is our subject of the week. But before we dive right into all the good stuff here, I want to be the first to say, welcome back. I’m so excited to have you here. We’ve got a great session here today. We’ve got some surprises in store. We’re going to be doing things a little bit differently here today, and you’re going to see some things that are very familiar to you as well. So, with that being said, if you just give me a moment to get things all set up on my side, I’m going to pull up my slides here and do this like this. Pull this up over here, bring this in. I think we’ve got our slides refreshed and ready to go. With that being said, if you’re ready, I’m ready. Let’s do this thing. Let’s dive right in.

Again, welcome back to the Quiz Funnel Masterclass, could not be more excited for this session. It’s one of my favorite sessions of the entire Quiz Funnel Masterclass, because we’re talking about your quiz questions. This is module two, lesson one, session one, Your Quiz Questions. Before we dive right in, I’d love to know who is ready for a big session here today? You got your notes ready? You got your thinking cap on? You got your beverage, your comfy little spot, you got yourself strapped in? Because we’ve got a great session here today. Let me know inside the chat thread that we got going on over at quizfunnel.com/chat, quizfunnel.com/chat. You can go there. You’ll see a link that is looking a little like the one that you see on my page right here, right now. I would love to hear from you. Head on over to that link and say, hey. Let me know that you are ready to rock. Looking at this right now. Angel says, “Ready from Pittsburgh.” Vance says, “Ready.” Juanita says, “Ready.” Lisa, “Getting ready.”

All sorts of fun things happening here in internet land here today. “Yes,” says Christy, Johnny, Larry, Renee. Awesome. Hello. Hello. Hello. We’ve got a great session, and we are ready to dive right in. I want to remind you again, that link that you see right there, quizfunnel.com/chat is where you can post your nuggets. Remember to post a nugget anytime that you see or hear a nugget that stands out to you today. We’re going to begin with our first micro exercise of the day. I want to begin by asking you a few questions. In fact, today is all about questions, so I thought we’d begin by asking you a few questions, and you can head on over to that link, quizfunnel.com/chat to participate in this fun little quiz to kick things off.

So, the first question that I want to invite you to share your answer to inside the chat, is question number one. Which of the following best describes you? Is the quiz that you’re building right now going to be your first quiz, or are you someone who has experience building quizzes in your business in the past? If this is your first quiz ever, type in the word, first. If you have experience with quizzes in the past, type in the word, experience. So, first question, if this is your first quiz, type in the word, first. If you’ve got experience with quizzes, type in the word, experience, inside the chat. You’re going to see why we’re doing this in just a moment. I’m going to check things out, make sure that we are all tracking along. We’re all in the right place. We all know where to be.

Stephanie says, “First.” Katherine says, “Experience,” and Gene says, “Experienced.” Awesome. We got a good mix here today. That takes me to the second of our four questions here. Question number two, if we go back to week one and you think about your quiz hook, if you think about your quiz hook. In the comments once again, type in the word, type, killer or score, based on your answer. If you’re doing a type quiz, type in type. If you’re doing a killer quiz, type in killer. If you’re doing a score based quiz, type in score. Let me know inside the chat. Type, killer, or score. This is question number two. I’m going to hit the refresh button once again, see that we are all tracking along. Kim says, “Type.” Juliana says, “Score.” Caroline says, “Killer.” Peter says, “Score.” Looks like we’re all tracking along.

That takes me to question number three, our third question of the mix. Question number three is, in terms of what you are selling on the back of your quiz, I’m going to give you four options, and I want to invite you to pick one of these options here today. In fact, I’m going to give you, yes. Four options. So, option number one, if you are selling some sort of digital product, I want you to type in the word, digital. Option number two, if you’re using the quiz to get coaching, consulting, agency clients, if you’re using your quiz to get high level clients, type in the word client, inside the chat. If you are using your quiz, option number three, to sell somebody else’s product as an affiliate, type in affiliate, inside the chat. Then option number four, if you are using your quiz to sell an eCommerce product, a physical product, type in eCommerce. If you are using your quiz and you’re driving people to a pre-launch deep dive survey, this is option number five.

I fibbed a moment ago. I said that there would be four options, there are actually five. The fifth option is if you’re driving people to a pre-launch quiz, and you’re driving people to a DDS, Deep Dive Survey, type in DDS. So again, the options one more time are as follows. Option number one, digital. Option number two, client. Option number three, affiliate. Option number four, eCommerce. Option number five, DDS. Again, I’m going to do a quick little check, little health check inside the chat and see what we got going on right now. Sarah says, “Client.” Trisha says, “Client.” Christie says, “DDS.” Michael says, “Affiliate and eCommerce.” We got a good mix of us here.

Question number four. Our fourth question of the day is as follows. In the comments let me know what email provider you use for your main personal email address. In other words, do you use Gmail? Do you use Yahoo? Do you use Hotmail? Do you use Comcast? I don’t know. Do you use AOL, blast from the past right there. Let me know inside the comment thread. Just type in Gmail, Yahoo, Hotmail, Comcast, whatever you use for your primary email address. You don’t have to give me your full address or anything. Just tell me, do you use Gmail, use Hotmail, which one do you use? All right, I’m do a quick little temperature check inside the group and see where we are at. “Gmail, Mac Mail,” says Craig. “Custom,” says Jackson. Carol says, “Gmail.” Milan says, “Gmail.” All right.

So, the reason why we started with these four questions, any guesses why? Any guesses why we started with these four questions right here? Well, the reason is because these four questions each represents the four types of questions that we are going to be focusing on, here in today’s training session. The first one that we went through is what we call a, grease the wheels question. The second question that I

asked is an example of a diagnosis question type. The third question is an example of a non diagnosis question type, of which there are four subtypes. We’ll talk about those in just a little bit later. Then the fourth and final question that I asked is a lead capture question. Now, of course I didn’t ask for you to share your personal email address here inside the comment thread. But I did ask for your email, in a side door kind of way.

What we are going to be talking about here today are the different types of questions that you ask inside your quiz, the reason for asking each type of question, the subtypes and subcategories of each of these different types of questions, and how we actually diagnose a person before we prescribe the best next step, before we put them into one of the buckets that you’ve identified as being the buckets for your specific quiz. So, with that being said, before we go any further into this, I want to kick things off with some wins, because we’ve been having some amazing wins inside the group.

I always love to start with positive focus. I know as an entrepreneur, we spend so much time focused on the gap, so much time focused on how far behind we are, and the mountain of things that we need to do. Little spoiler alert. I just want to let you know that list is not ever going to get any shorter. You just keep adding new things to the list. As a lifelong adult entrepreneur, I’ve been an entrepreneur my entire adult life, my first business ever when I was, gosh, teenager, was cutting lawns. As we used to say, my friend, my best friend, Kurt and I, my mom cut hair and we cut the lawn. So, that’s how we started our first business. My mom would cut people’s hair and then I would solicit these customers to cut their lawns, and had a nice little business, first little business that I started.

So, I’ve been an entrepreneur, basically my entire adult life. What I’ve learned is that the mountain of things that you need to get done just never goes away. Always feels like there’s more you can get done than you can possibly finish. So, for that reason, one of the antidotes to that feeling of overwhelm, and feeling behind and all the feelings that are perfectly normal to find, is to take a moment to celebrate wins, to take a moment to look at a win in your life. So, we’re going to take a moment to share a few of the wins here inside the community, and as we do so I’d love to invite you to maybe share a win that you’ve had in your life. It could be an insight, an aha moment, something that’s happened to you in your life.

It could be something as a result of this training program, as a result of going through this process, as a result of getting clarity on something. It could be a win, small, incey, wincey, tiny win, or it could be a big win that you might have. Go ahead, post it inside the comment thread and we will share some of these wins. To do that. I’d love to invite my partner in crime here today, my co-pilot on the other side of the planet, who’s going to be piloting this ship with me for the next little while here together. The one, the only, Ms. Michelle Falzon. Michelle, are you able to say words out loud?

Michelle Falzon:

Hey Ryan. I am here and able to say words out loud. Good to be here.

Ryan Levesque:

Awesome. Awesome. Awesome. So, I see the wins pouring through inside the comment thread, and I thought in the meantime, maybe it’d be cool just to share a few of the wins here inside the community. If you’d love to maybe kick us off and tell us about some of these wins.

Michelle Falzon:

Yeah. I mean there are, as you said, there are so many wins happening. We’ve got people getting their split test live, figuring out their winning hooks, getting really creative with their buckets, having bucket breakthroughs, digging into those timestamps and the transcripts, getting all of the good learning and the good juice out of things. Yeah. We’ve got a few graphics and visuals here, just a tiny sampling of what’s going on in the group. But I loved what you said about celebrating the gains. So, the very first thing is we’ve got just a smattering there of some of the people that are posting in the group. I love all these visual posts and the gifs and the hand drawings. It’s so great. Kimberley Pitman Schultz is so happy to have her split test running. She is dancing with her cats, and I love that. That’s the image there on the left.

Louise de Banco says she knew she was on the right track because she was having fun and it didn’t feel like work. She’s crushing with her buckets this week. Leslie Rochelle has her split test winner, and like a lot of people, Ryan, that I’ve been seeing in the group, she was surprised by what one, by which of the candidates actually turned out to be the winner. Doug Amos is so excited about getting access to your Evernote, Ryan, from the Q&A, that he used the term boss move. He says, “I never say boss move.” So, we’re getting people to say things they don’t normally say. Barry Cockcroft has some pretty interesting results from his split test. What I thought was so interesting about his post, he’s already got a way better cost per click and click through rate, even on the test ads, than he’s ever got before. So, that’s a really good sign. He could be onto something with this quiz hook process. You never know.

We’ve also got some Get Creative wins, Ryan. I thought I might just roll on into those. We are loving seeing you using the Get Creative hashtag. Some really creative people in the group. Even if you’re not creative, just getting out the whiteboard and doing your drawings or your flow charts is awesome. I’m also loving seeing all the different approaches that you’re using to tap into your creative thinking. It’s just so good to step away from the computer, step out of the box. That’s often when we come up with our best ideas for our buckets, and just a couple of posts there again. There was so many in the group, these are just a sampling. Eric Dunston was breaking out the whiteboard and the pens, nice bucket drawings there, Eric.

Alan Meisner used mind mapping software to think his buckets through. Christy Terry went old school, excuse me, with some good old fashioned pen and paper. Amy Devlin is having some fun with post-it notes. Amy, we have to tell you, the whole team just loved your post so much. You were just adorable. If you are still working on your buckets, definitely check out these posts in the group. You can actually

search for the hashtag, Get Creative and you’ll find all these posts that people are sharing. I find that really inspiring. You might pick up a tip about how to work. You might think, hey, I don’t really want to use a whiteboard, but I might try post-its. Or, hey. I never thought about using that mind map software I really love to use for other things. So, if you’re looking for inspiration, go and search in the group for hashtag Get Creative and see what your fellow master classers are doing. It might spark some thoughts about your own buckets as well. Ryan, I believe we might have some more incentive for people to get a little bit creative. Is that right?

Ryan Levesque:

Yes. Look, we love seeing you get creative. We are incentivizing you, and the reason we want to incentivize you is because when you get outside of your every day, on the computer, on the screen, and breakthrough into the real world, busting out the flip charts, the markers, the post-it notes, all of that, it really helps break through those creative ruts that you might be running into, or those sticking points that you might have. So, for that reason, for those of you who are using that hashtag, Get Creative in your post and sharing the images of you, just like these individuals here. Working out the flip charts, the three by five note cards, the colored markers, colored pens, putting post-it notes on your face.

The white board with all the fancy drawings on it, you have a chance to win the ultimate, Get Creative kits, which is our favorite collection of materials that we like to use when we get creative here. Again, you can use that hashtag, Get Creative here, inside the Facebook group. So, keep those Get Creative posts coming. Absolutely. Michelle, anything else you want to add on this before we jump to the next little section that we’ve got to get through here in a moment?

Michelle Falzon:

I think we are all good to go. Just a quick reminder, like Ryan just said, use that hashtag because that’s what we’ll be using to search the group when we come up with the winner. So, no hashtag, you’re not actually in the entry for that great prize. So, go ahead and use hashtag, Get Creative.

Ryan Levesque:

Awesome, awesome, awesome. We’re going to continue to bring members of our awesome A team to support you. This week, a little bit later on today’s session, we have been able to bring the customer support manager over at bucket.io, Jenes Mier, from the Bucket team to be here a little bit later, to give you a bit of a step by step walkthrough inside a bucket hat, to show you how the quiz question setup process works on the inside of the software. You’re going to get to see some of the superpowers that Bucket has. I can’t wait to show you a little bit more of that later today, so stay tuned for that. Now, before we move on to our next little bit, I just want to take a moment to acknowledge just some of the amazing wins that I’ve been seeing posted here inside the comment thread, because there have been so many of them.

I love this right here. Anita, “Learning Facebook for the first time ever.” John, “Learning what works well and what doesn’t work well inside a split test.” I saw right here, some pretty big wins right here coming through, quite a few. I was scanning through these as Michelle posted through. I love this. This is the journey of the entrepreneur in a nutshell. “I’m constantly swinging between clarity and feeling lost, but just keep moving forward is my big win.” You and me both, Crystal. This is how the game works here. “I’m narrowing my niche. Learned how to set up a Facebook ad,” says Nancy. Dan sold two businesses in the same week to two companies here in Dallas. Congratulations, Dan. That’s a pretty exciting piece. ” Got everything caught up in homework and created my ads last night,” says Julie, awesome work. So many good ones.

Penny here, “Win. My ads all went active for seven days and there seems to be a clear winner.” Super exciting to hear that. “Win,” says Susan. “I joined the Ask Business Coaching Program.” Woohoo. Awesome to hear that Susan. Super, super psyched about that. So many wins. There’s an avalanche of wins, too many wins to mention. But the important thing is, and the thing that I want to remind you of is, when you are feeling lost, when it feels like you are behind, take a moment to acknowledge the work that you’ve done, and find a win. We do this in our family. Every single night, we sit down as a family and we take time to just share our biggest win of the day. What was the biggest win of the day? Because no matter how bad of a day you might have, sometimes the win is, I’m here. I’m breathing. I’m alive. I’m here right now. That’s my win.

It’s so important to acknowledge yourself as an entrepreneur, going through what can be a journey of sorts. Speaking of journey, one of the things I want to talk a little bit about here as we dive into the questions in just a moment, is the fact that you are on a journey right now. We’re all on a journey. In many ways you are on a Hero’s Journey. I want to share something, because I know for many of you right now, it may feel like you are in the middle of what we often refer to as the messy middle. Anyone else feel like you’re in the messy middle right now? Like you’re so close to having the pieces you need, but it feels like you just can’t quite put the things together?

You’re in a moment of confusion or what some might describe as the belly of the whale. It can almost always feel darkest before dawn, but here’s the thing. You are on a Hero’s Journey. Now, if you’re not familiar with the Hero’s Journey, this is a well documented universal journey that exists in all cultures, virtually all mythologies, all languages around the world. There was this framework introduced by Professor Joseph Campbell, who was someone who had studied hundreds of tribes and social groups over the decades, and over a period of decades. One of the things that this research uncovered was that there are the same myths and stories explaining the process for human growth and transformation, across all of humanity. That’s what you’re going through right now. You’re going through a period of human growth and transformation. We tend to go through these universal stages, these same stages, which in Campbell’s work, he likened to a heroic quest.

Now, this is the same process that’s used by screenwriters in virtually every major movie plot, every major story that we might be familiar with. From Harry Potter to Sandra Connor, from The Terminator to

Luke Skywalker, from Star Wars, even Wonder Woman. It all starts with a call to adventure, something that calls you to the unknown. If you think back to when you first joined this community, when you first joined this experience, there was something that called you to the unknown. Think back to your why, that we covered in week one. What’s your reason why? Why are you here? What’s that reason that’s bigger than just a quiz, bigger than just a business, bigger than the results you’re looking to get from this process, that you’re going to be using in a much bigger way? Why you’re here, why you decided to become part of this program and the things that led you to feel compelled to bringing into the world as a result of having the leads and sales and impact that a quiz funnel can bring you. That is that initial call to adventure.

Then from there, as the hero in this journey, you receive some supernatural aids and guides and helpers and mentors that take you along the way. You think about the stories I just mentioned, from Harry Potter to Luke Skywalker, to Sarah Connor. Just think about the different guides and mentors and supernatural aids they meet along the way. I mean, think about Luke Skywalker meeting Obi-Wan Kenobi. At some point in that journey, every hero typically experiences what we call some kind of abyss. The abyss, sometimes known as the belly of the whale, because of the story of Jonah from the Bible, who was swallowed by the whale on his own Hero’s Journey. This is the point where the hero, in this case, you, experiences trial or difficulty.

It’s the messy middle. It’s the place where it feels like you’re not making any progress. You’ve crossed the threshold into this new unknown world. Now you are in the middle of the belly of the whale. But through the abyss comes transformation. When the hero rises through this challenge, through the belly of the whale, they can experience the transformation that’s on the other side. Like Luke Skywalker, like Harry Potter, experiencing that transformation. The hero returns transformed and triumphant, and you become a different person having achieved your goal. Now, this is not just a structure for superheroes and Jedi warriors. As a business owner, you are on your own Hero’s Journey right now. That means sometimes going through times where it feels like you’re spending time in the belly of the whale. Like the abyss icon right here. So, the question is, when you are in the belly of the whale, when you are in the messy middle, how do you get out of the belly of the whale? Well, the answer is three simple words, just keep swimming.

If you’re here, it’s more important than ever to remember to just keep swimming. You’re seeing examples of this inside the Facebook group every single day. Examples of pursuing that next step, acknowledging the wins, moving forward in spite of the uncertainty, the confusion, the stress, the unknown. Maybe you’ve seen this in your own journey. Maybe you’ve started to see this with some of your peers posting inside the community. Remember that motion breeds clarity, and every step that you take, another piece begins to click into place. Even if it feels like you’re not making progress, even if it feels as if you’re not seeing progress, there is a time when you just have to trust that you are making progress and sticking with it. Our mantra for the week is going to be as follows. To help you get through the belly of the whale and get through the other side.

I want to invite you to seek simplicity on the far side of complexity. What does this mean exactly? Well, seeking simplicity takes working through complexity. Getting a great idea, distilling your questions can take some time. It can be an iterative process. So, if you feel right now that things are complex, that’s normal. It’s the same for me when I’m creating a quiz. It feels like that when you are in the messy middle. But when you just keep swimming, you get to that other side of complexity, and there are simple ideas that are clear and compelling and elegant. It takes a process to get through to that other side. Now, Michelle, part of this is an idea that we’ve talked a bit about so far, it’s this idea that it’s an iterative process when it comes to building your quiz. Maybe you could talk a little bit about that and how it helps you get to that simplicity on the far side of complexity.

Michelle Falzon:

Yeah. This is something that we are seeing the conversations happening in the group too. Building your quiz is an iterative process, and all that really means is that you’re going back and forth. So, you make some progress, and then you realize you might want to change something you did earlier as you get more clarity. It’s this learning by doing process that we are so keen on for you. You might have tested some hooks. Then when you get to your buckets, you think, hey. I think I want to tweak that hook. We just want to let you know, that’s totally normal. That is part of the way it works when you’re doing a quiz funnel, or oftentimes pretty much anything that is creative. When you’re making something from nothing. There was no quiz that you had before and now you are creating a quiz.

It’s a little bit of a back and forth process. So, if you’re feeling right now like, oh. I did something and now I feel like I’ve got to undo it. It’s a reframe that we have for you which is, you’re not undoing it. You are just exactly doing it right. It’s just about going back and forth like that oil painting that Ryan mentioned, you’re just putting on extra coats, extra layers, as you learn new things. The good news is you have got all the steps laid out, one by one, to help you make that progress. To help you if you do go back a couple of steps, you’ve still got those stepping stones that you can move forwards with again. Every step is doable when you break it down to those smaller pieces, and when you do it just one step at a time, you end up with a quiz at the end of it. Just one incremental step at a time.

Ryan, I was just looking in the comments, Jo said, sorry, if I mispronounced your name there, she shared, she’s not feeling stressed over the fact that my ad account took a week to get resolved. As Ryan and the team keep pointing out that you are not behind, you are right where you need to be. I really feel the support from everyone, and I’m watching the lessons and moving forward as best I can. This is huge for me. Normally I would be super stressed over the fact that I’m behind, but she’s feeling right on track. This is your race to run, your Hero’s Journey to take. So, yeah. Just trust in the process, trust that it is an iterative process. That’s what you’ve been doing all along. So, first in the kickoff call, when you went from looking at all the possible things you could offer people, and you got really clear on what your offer might be, what that market, product, and price is.

Then you went from looking at all the possible topics and the hooks for your quiz, and you narrowed it down to that one hook that you were focused on. Maybe you went back and forth a little bit. Maybe you were tweaking things. Then last week, it was about looking at all the possible buckets or outcomes that you could give to someone at the end of their quiz, and narrowing it down to those three to five buckets. Again, you might have found you went back and forth a bit like that iterative process. Confirming whether you’re going to give the same thing to each bucket or customize the offer to some, or all of the buckets. It’s that getting from complexity to simplicity, as you just keep on swimming. Keep on taking the steps laid out for you in the time that is right for you. Ryan, it’s really clear that people are making great progress.

Ryan Levesque:

It totally is. Again, I just want to reiterate this. For some of you, you’re like, all right. I’m racing along. I’m at the front of the pack. What’s next? Tell me what’s next. Some of you are feeling like, man, I need time to catch up. I want to remind you’re learning a new skill that’s going to serve you for the rest of your life. Just remind yourself of that. This first quiz that you’re building is not going to be your last quiz. It’s a skill that you are arming yourself with, that you’ll be able to use for any project, any business, any initiative that you might embark on, any journey that you might pursue, for the rest of your life. So, just allow yourself some grace. Give yourself permission to be less than perfect. Allow yourself to say, you know what? She might be running past me, but it’s okay. It’s all good.

We don’t all have to be the fastest to the finish line. It’s not about running somebody else’s race, it truly is about running your race, and just about putting one foot in front of the other, and going the pace that’s right for you. So, keep all of that in mind. All right. So, a few things I want to mention is that all of this courage, all this grit, it’s really paying off now that we’ve completed module one in the Quiz Funnel Masterclass, and we move on to module two. You’re making awesome progress. We are officially in module two. Today we’re going to be getting clarity around your quiz questions. By the end of the session, you’re going to have all that you need to decide on the specific questions you’re going to be asking in your quiz.

As usual we’ve got frameworks and checklists and all the good stuff, including a workbook for this session, plus a special question spreadsheet that we will dig into a little bit later. Remember you could access all of that over at quizfunnel.com/learn. Just like all of the other lessons that we’ve talked about. For now I want to invite you to stay focused on the workbook. So, again, the way we access this is we log into our online learning area. We log into Quiz Funnel Masterclass 3.0. Click this button that says access training. We are now officially in module two, go to the module. You’re going to see a little bit of placeholder content down here. Your quiz questions, you’re going to scroll down, and the thing that you want to be looking for is lesson one, your quiz questions. Click on this. Below here, you’re going to see Quiz Questions Workbook. Click the download button and pull that up.

It’s going to look a little something like this right here. It will say Your Quiz Questions Workbook, and we’ll be working in this. Remember to save this to your computer, click that download button and save it to your computer. So, that way you are able to keep all the good stuff that you have gotten. All right, now speaking of the Hero’s Journey, and another movie that follows the Hero’s Journey framework is Indiana Jones. Remember Indiana Jones from the week before last, when we talked about the idea that you want to get your prospects from one side of the bridge to the other side of the bridge. Michelle, do you want to just give us a quick recap on that, so we can just zoom up for a minute and remember what we’re doing here today and how it fits into the overall equation?

Michelle Falzon:

Yeah. Absolutely. This is what Ryan really laid out for us in last week’s training. So, just as a really quick recap. Remember that your people are here. They’re at the beginning of the journey, perhaps they don’t even know yet about the quiz topic. They see something that is your hook, that is really interesting to them. And then what you’re going to do is you want to move them from that side of the bridge, from that side of the chasm, if you like, over to the other side of the chasm, so where you can actually prescribe them the next step that they need to take. And the way that you get them there is this bridge, this diagnose bridge, and this is exactly what we’re going to be focused on today. And the bridge, of course, is the questions that you’re going to ask, including the all-important lead capture question, which is the question that invites somebody to give you their email address and their name, so that you can go back to them later with other marketing. So you can grow your list and grow your business as well.

And so your bridge is what happens between your hook, where you capture someone’s attention with your quiz topic, and your offer. And that’s where you’re going to show people those outcomes that we talked about last week, those buckets, and then sell them something, or move them forward to the next step by offering that bandaid to cure transition. So first, you have to diagnose though, first you have to understand, so that you can better sell and better serve. And that’s where the questions come in so that you can figure out which of those 3 to 5 buckets that you worked on last week your quiz taker belongs in. And that’s exactly where the quiz questions come in.

Ryan Levesque:

Yeah, you’re absolutely right. And the reason, it’s because your quest questions as, Michelle, you pointed out, are what help you figure out which bucket someone belongs to. And that is the name of the game. You’ve identified the buckets. Last week, in our training, we identified what buckets you want to put people into. Now, we’re got to figure out how we’re going to sift and sort, how we’re going to put people into one of those buckets, based on asking a few questions to identify a person’s situation. And that’s why you come up with your buckets before your questions, that’s why we start with the end in mind. We start with the buckets so we know the destinations. Okay, what are the buckets? We’ve got the green bucket, the blue bucket, the red bucket, the yellow bucket, the orange bucket, that we’re putting people

into. How do we figure out, how do we determine which bucket we’re going to be putting people into? That’s why we start with the buckets and then come back to the questions.

So let’s talk a little bit about the big picture, what we’re doing here inside this bridge, as we set the stage for today’s work. The bridge, again, is where your questions are, it’s the mechanism for making your diagnosis. This is, largely speaking, how your quiz takers feel seen, heard, and understood. It’s what takes the place of the conversation you might otherwise have had with someone in real life, if you’re about to diagnose someone in person. So if you’re going to sit down with someone at a coffee shop and ask them a series of questions to diagnose them and put them into one of several buckets, these quiz questions replace that experience.

And by doing this, it shows people that you care enough about that person to ask them about their unique situation before you propose a solution, in the same way that if you’re meeting someone in person, that when they take the time to ask you about where you’re at, what your challenges are, and really take time to look you in the eyes and listen, and just sit there with you, the quiz is creating the approximate experience of having that happen in real life, in an online environment, and in a way that you can do it at scale. So I think it’s important just to have the right intention as you come into this process because we get so caught up in the weeds and the specifics of everything, we want to zoom up, and get really clear on what it is that we’re doing here. We want people to feel seen, feel heard, and feel understood, by this process that we’re going to be taking them through, as we diagnose their situation, so we can put them into one of several possible buckets.

Make sense? Good? We all got the right mindset? We all got the right approach in place? Great. So let’s start with some of the specifics question number one. How many questions do you ask? Well, the answer is there’s a sweet spot, and that sweet spot is between five and 12 questions. Now, the reason why we know this is because we’ve studied data on all of the quizzes that have been built on the bucket.io platform. We’ve looked at what represents the most successful quiz funnels, where they all fit, and the sweet spot is between 5 and 12 questions. So you’ve got to ask for enough information that you are accurately diagnosing a person’s situation. You don’t want to ask for too much information that people will start bailing from your quiz. So you got to remember, this is a marketing quiz. This is a marketing quiz, and you are going to be asking people questions, probably when they’re going to be taking your quiz right here, on their phone. So you can’t ask 100 questions, you’re going to lose people.

And if you lose people, then you’re not getting the result you want to get, which is to get people onto your email list so that you can follow up with people after they take your quiz, so that you can give them the diagnosis. If they bail halfway through and you can’t give them the result, nobody wins. They don’t win, you don’t win, nobody wins. So we’ve got to ask for enough information that we can give a somewhat accurate diagnosis, but not ask for too much information that we lose people along the way. So that sweet spot is between 5 and 12 questions. And you can write that down. Now, there are a few other best practices when it comes to creating your quiz. And as we go through these one by one, I want to invite you to take note of these best practices, and in your notes that you’re taking right now, as we

speak, just feel free to write down any ideas, any observations that come to mind as you start going through these best practices.

And of course as and when you have a nugget, use that #nugget inside the comment thread as well. So Michelle, maybe you could take us through some of these best practices when it comes to creating a quiz.

Michelle Falzon:

Absolutely, I would love to. And, as you said, these are from literally thousands and thousands, seeing thousands and thousands of people go through quizzes. And one of the big ones is one question per screen. So you really don’t want to overwhelm people, that’s the idea. Just like you are moving progressively through the Quiz Funnel Masterclass one step at a time, you want people to move through your quiz one step at a time, just like that breadcrumb trail, you pick up one, and then the next one, and the next one, and then finally you reach your destination. It’s very much like that with your quiz. So what you don’t want is something like this on the screen, where somebody clicks on your ad or your email, and the very next thing they see is a wall of questions. It can feel very overwhelming, and oftentimes, they come in and they go, “Whoa,” and then they bail back out again. So we do not want to do that. We don’t want to have people bouncing out of your quiz because it feels like too much work. So remember that, one question per screen.

Another best practice is that you want your quiz answer options, so you’ve asked one question on the screen, now we’re giving them some answer options to choose from, you want those answer options to be multiple choice. Now, multiple choice simply means, as you can see on the screen there, you provide a few different options for somebody to choose from. And what they’re choosing is the one most like them, the one they would most choose to answer out of the options that are there. Now, why do we do that? We do that because you want consistency in your quiz results. You need to be able to take those answers and automatically put people into buckets based on those answers. So unlike a survey, you’ve been learning about the deep dive survey here, where you may encourage those open-ended responses, where you are actually wanting people to write you a long, deep, passionate response, where they’ve given you lots of language and lots of information about their specific situation. That’s a survey that’s very different to a quiz.

Your quiz, you’re asking a specific set of questions with a specific set of answer options that you’re asking your quiz taker to choose the one most likely that they would choose, out of the selection that’s there. And this is going to make even more sense to you a little bit later in today’s training, as we get into the questions and the nitty-gritty of that. But for now, just take that on board as one of the best practices. Now, in terms of the answer options that you provide, we’ve also got some tips on the best practices for those answer options. And there is a sweet spot of between 3 to 5 answer options. So that is you want to provide at least 3 possible choices, and not more than 5. Now there are exceptions to this. For example, we’re going to tell you about a question called the grease the wheels question, which only has 2 answer

options. And very occasionally you might need to add 1 or 2 more. You might go to 6 or even 7 answer options.

But the point that we’re making is you don’t want to overwhelm people, you don’t want to give them 50 options to choose from because now it’s like they’ve got to read all of those, now they’ve got to evaluate all of those options in their mind, and choose, and it becomes too hard. And what do you think happens? Ba-ching, they bounce back out. So we want to keep people just in that really sweet spot, moving through your quiz. So 3 to 5 answer options is the sweet spot that you’re looking for. And some of you might have already been joining the dots, this also matches up with the fact that you will have somewhere between 3 to 5 buckets that you’re putting people into. And you’re going to see why this all makes sense a little bit later, it’ll all start to click together. But for now, best practice, 3 to 5 answer options. So one question per screen, multiple choice answers, and 3 to 5 of those answer options provided.

It’s also best practice to show a progress bar, that moves someone forward when they complete a question. So they can actually visually see progress, and knowing that they are nearing the end helps with the completion of your quiz. And so giving people that sense of, “I’m getting there, I’m getting there.” And we’ve got a couple of tips too, about giving them a sense that the progress bar has already moved along quite far when they get into that first question, because they’ve already taken a couple of steps. They’ve clicked on your ad, they’ve come through to the first question, they’ve already made some progress. So showing that they are in momentum is really powerful as well. So make sure you show that progress bar. And the good news is, that bucket has all of these best practices built into it.

Ryan Levesque:

Yeah, absolutely. And that’s one of the big benefits of having a technology that’s so tightly in line with the training that you’re getting access to here, is that the technical best practices are put into place based on the methodology that you’re learning here today. And the methodology is all based on literally thousands of quizzes built in the last decade plus, in what we’ve learned, going through this process, countless times, in countless markets, markets on what works better than anything else. So you can see some examples of those best practice elements in action. So you can see here that you can customize your progress bar inside of bucket.io. And I’ll give you a tip on this, in your first question, you do not want your first question to start at 0%. This is a big mistake that I see a lot of people make because when you do that, it doesn’t give people any sense of progress when they first take your quiz.

So pro tip is to adjust the progress bar inside of bucket to anywhere from 10, 15, 20%, something like that, to create a sense of progress that people have already taken a few first steps. And after all they have made progress, right? They’ve clicked on your Facebook post to get to the quiz, they clicked on the Start Quiz button on the landing page, they may have watched a video or read something to get to that quiz. So they’ve made progress, they are actually further along than we might give them credit for. Again, multiple choice answers, easy to set up, all super simple in Bucket. Bucket automatically makes

everything one question per screen. You can do text-based answer options inside of Bucket, you can see some of the elements here. Bolding that first letter, that first word, inside of your answers. By the way, ideally, you should keep your answer options to one line of text, that’s generally around 75 characters or so, could be a little bit less depending on the font and font size that you’re using.

If your answer options are longer than it could be hard to read and put quiz takers off. So you can do what you see in this example, right here, you can use a keyword in bold at the beginning of your answer option. So just jot down these best practices as we’re going through them because this is going to come into play as you start working on your questions here in just a moment. If your question answers are a bit long, one word, bolded phrase, with a colon, that will give people a scanable way for them to look at the different options inside the quiz. Another thing that you can do is add images, another great option to give people a sense of very quickly getting a view. Sometimes, images are great alternatives, sometimes you might have a quiz where you really need to show people something. For example, in this tennis quiz, if you look at the image on the right-hand side, you can see here, we’ve got different images that let people know what is the thing that you struggle with the most.

They can look at the different images and say, “Oh, it’s definitely, poaching, it’s that part of the game that I struggle with the most.” And you can do this super easily in Bucket, we’re going to show you how to do this a little bit later. So a few things. Image best practices. You want to make sure that you are choosing images that your avatar is going to relate to. So for example, look at the tennis quiz on the screen right here. You’ll notice that if you serve women predominantly in your quiz, well then, have images of women. If you serve women and men, you can have a branching question inside your quiz that branches to a male version of your quiz, a female version of your quiz, and you can show same quiz, same questions, but images of women in one, images of men, in the other, it makes the person feel so much more understood, so much more seen and heard.

If you’re serving an audience of a specific age demographic, for example, women over the age of 40, make sure that you have a woman over the age of 40 inside your photographs. So pick visuals that your market will really relate to. Here’s another example of the age question using visuals. What’s your age range? This is a guitar quiz right here. I’m over 50, between 30 and 50, under 30. So you can see, just ways to show age in a different way. You could use numbers, like in this example right here, or you can use images that really respond, resonate with your market. And sometimes, you’ve got images that might not immediately lend themselves to visuals. You might say, “How am I going to ever make this into a visual?” You can get creative. So how long have you been playing the guitar? 0 to 3, 3 to 10, or over 10 years. And just creating a simple guitar with a little bit of a fill effect right here. So what types of questions to ask?

Those are some of the best practices, by the way, but now let’s talk about some of the types of questions that you ask. And there are four types of questions that you need to be aware of when it comes to creating your quiz questions. And they are as follows. The first is the grease the wheels question. Now, as the name implies, this is a question that’s designed to just get things going. You want your first question

to create some momentum, to get people taking the quiz. You don’t want your first question to be something like, “Hey, by the way, what’s your Social Security number?” People are going to see that and be like, “I’m out of here. This is not for me.” Instead, we want to use the power of micro-commitments. Remember the psychology of micro-commitments? To ask people simple, non-threatening questions. We ask people for tiny little baby steps because we don’t want to evoke the fear response in people’s brains, we want to fly below the radar. So we always ask a grease the wheels question, and we’ll talk a little bit more about what that is in a moment.

Next, we have diagnosis questions. Diagnosis question types are questions that are going to actually count toward the outcome. These are questions that you ask that are going to help determine what bucket you’re going to be putting people into. Now, this is important. Not every question needs to be a diagnosis question. When you go to the doctor’s office, does a doctor ever ask you any questions just to know a little bit about you? Maybe not to determine if your hurting foot is broken or sprained, but just, “Tell me a little bit about how are things going right now?” These are questions that are not necessarily tied to the diagnosis. They’re what we call non-diagnosis questions. So we’ve got diagnosis questions that count toward the bucket we’re putting people into, and non-diagnosis questions that we ask that aren’t necessarily related to the diagnosis at hand.

And last but not least, we have the lead capture question. This is the question where you ask a quiz taker to give you their contact details. So that way, number one, you can give them their results, and number two, you can follow up with them, and give them more information if they don’t purchase from you right away, if they aren’t ready to buy in this very moment. So those are the four question types, grease the wheels, diagnosis, non-diagnosis, and lead capture. And now what we’re going to do is we’re going to take a look at each of these in a little bit more detail, beginning with the grease the wheels question. So Michelle, maybe you could take us through the grease the wheels question in a little bit more detail.

Yeah, I’d love to. Now, the grease the wheels question is always the first question that you ask. And as the name implies, as Ryan was explaining before, it greases the wheels, it kind of gets people going. And it is a micro-commitment that gets people into the swing of answering your questions. And a micro-commitment is incredibly powerful. People might not feel like they can do all the things, but in life they can do one small thing. And very often, when you do one small thing, you feel like you can do another small thing, and another small thing, and another, and another, and another. And before you know it, you’re in momentum. And so that is also a tip for how you can approach the training as well. If you can’t do all the things, you can do one thing, you can turn your computer on, you can watch the training. Well, it’s the same here with the grease the wheels question. It is that micro-commitment that gets people started, it just breaks the ice with them. It is a non-threatening, easy to answer question.

So as you’re thinking about your grease the wheels question, and we’ll give you some more information on this shortly, you want to make sure it is non-threatening, but it is easy to answer. Typically, we are suggesting that there are just the two answer options, as I mentioned before. So while your sweet spot is 3 to 5 answer options normally, that very first question we make just wafer-thin, we make it super easy,

and there are just two answer options. And it’s typically great if you can come up with a binary solution. So I have done this or I haven’t done that. And so it works to make it a no-brainer, that’s what you’re looking for. Because there’s lots of binary questions that are actually quite difficult to answer, but you’re looking for that simple binary question that is a no-brainer.

The other thing is, you want to avoid yes/no answers. So that is a binary choice, but we are wanting to stop people from saying no right out of the gate. We want people to be able to say, “Yep, I’m ticking this option. That makes sense to me,” or, “Yes, I identify as this one,” rather than yes or no. So they are some of the tips for grease the wheels. And I think this will start to become clearer as you begin to see these grease the wheels questions in action. So we want to get you into some examples as quickly as possible because this is an important question. It will often determine if someone is going to keep moving forward in answering the rest of your quiz, so we do want to really help you nail this. So Ryan, I think we’ve got some examples to go through.

Ryan Levesque:

Yeah. And I think these examples will help kind of spark some ideas for you. So what I want to invite you to do inside your notes is, as we go through these examples, start jotting down what could a possible grease the wheels question be for you, in your quiz that you’re building right now. Examples of grease the wheels questions are like Morgan Gist McDonald, Paper Raven Books. She has a quiz, Which “Publishing Path” is right for your book?” Her grease to wheels question is ‘Which of the following best describes the book that you’re thinking of publishing? Fiction or non-fiction?’ See how it’s binary, there’s two options. See how it is really steering people down one of several paths. She provides a little bit of explanation in each one, examples of what non-fiction books include, and examples of fiction novels, children books, comic, screenplays, short stories, et cetera. Presumably, from the feedback that she’s gotten from her market, optimizing this question in her quiz. So there’s an example. Michelle, here’s another example that maybe you could go through Suzi Dafnis’ quiz, HerBusiness. Michelle, did we lose you?

Michelle Falzon:

Sorry, I was muted, apologize. Ryan Levesque:

Okay, okay. Michelle Falzon:

I had the mute button on so you couldn’t hear me noisy in the background. Yeah, so this is Suzi Dafnis. She has a business called HerBusiness, and she helps women to grow their businesses. And her quiz is all

about what’s your networking personality. That’s the hook that she’s using for her quiz. People take the quiz, they find out what their networking personality is, and she moves them forward. Now, but she begins her quiz with that simple micro-commitment, that binary grease the wheels question. And this is a beauty, as we’d say in Australia, it’s a beauty, mate. It’s ‘Which of the following best describes you?’ And remember, just the two answer options, I have an existing business, I am starting a new business. You see, again, how someone can instantly know the answer to that question. They don’t have to do inner introspection, there’s no philosophical element to this. It is just, I have it, I’m an existing business, or I’m a new business. It’s a no-brainer. And that’s what we’re looking for, that’s the DNA of a really good grease the wheels question.

Because they come onto your page, they see the question, “Oh, I can answer that,” click. They’re already feeling good, they’re already in motion. And a bonus tip here, this is a particularly good grease the wheels question for any business-related quiz. If you’re doing anything to support anyone in business, Suzi’s using it here to support women in small businesses, but any kind of business-related quiz, this could be, you could just grab this and use this as your grease the wheels question. This is one we teach as a really standard grease the wheels question for business-type quizzes.

Ryan Levesque:

Yeah, and here’s another great example of a play on that. Here’s one of our quizzes in our business, ‘Which “funnel” is right for your business?’ You may have taken this quiz, you may have seen a version of this quiz. And here’s an example of our grease the wheels question for this particular one. For this funnel that you’re thinking of building, are you looking to sell one main product or multiple products? So we have two options, one or multiple, and really, you’re going to fit into one of those two buckets. So what’s important is that with the grease the wheels question, you want to make it as much of a no-brainer, easy to answer question as possible. Can’t be yes/no because you don’t want people saying no right out of the gate, because you get people to say no when you introduce them to the opportunity to give you their email address, you will have created an embedded command in their mind that is no. When you invite them to buy your product or service, the embedded command in their mind is going to be no.

So we don’t want to put yourself in that situation. So we ask a simple, non-threatening, easy to answer question like this. Now, sometimes it’s easy, sometimes it’s hard. You might have an idea that you’ve jotted down right now in your notes. And you might say, “I’ve got it, easy.” And then sometimes it’s like, “Oh my gosh, I can’t think of anything.” Well, you want to avoid questions that will make people have to think or wonder what something means. So for example, avoid existential-type questions right out of the gate, like which of the following best describes you? Are you a spender or are you a saver? It’s like, “Hmm, what do they mean by this question?” You start wanting to read between the lines, you want to start wanting to understand, “Why is the person asking me this question?” You want the grease the wheels question to be a no-brainer question. Now, we’ve even had times that we’ve gotten stuck, and I’ll give you an example of a quiz that we got stuck trying to come up with our grease the wheels question. And it was for a quiz that you see right here.

So Michelle and I were creating a quiz for this training as a teaching quiz. And we’re going through this process, we’ve both been part of hundreds of quizzes that we’ve been involved in over the years. And even with the experience that we have doing this, we got stumped, we were stuck. So the quiz was what’s your number one wealth blocker? What’s blocking you from creating wealth? And it’s all about help. And this is a quiz that you’re going to see a lot more of in the coming trainings, as we go deeper, as you’ll see in just a little bit later in today’s training. But this is a quiz that we created to help people find out what’s holding them back from creating wealth. And for this quiz, the grease the wheels question was the hardest part of the whole dang quiz. I’m telling you, we racked our brains on this grease the wheels question, we just could not get it figured out. Sometimes you come up with it snap, instantly. And sometimes it takes a little bit more.

So we got stuck and we tried all sorts of different things that just weren’t working. And questions like when it comes to your wealth journey, where are you right now? I’m just getting started, or I’ve been growing wealth for a while. That just wasn’t quite right. We had, what about getting wealth advice? I’ve paid for wealth advice in the past, I’ve not paid for wealth advice. And that was just very salesy of a question right out of the gate, which we didn’t want. So we rejected those. So you don’t want to make your first question salesy, you don’t want to make your first grease the wheels question something, again, that’s very difficult to understand the meaning behind the meaning of the question. So in this particular example, what did we come up with? Well, we came up with an imperfect universal option that virtually anyone can use on their quiz. So if you get stuck, like we did, this could be a good, potential option for you.

It’s a universal option that could work for almost any quiz, hook or niche. And it goes like this. Have you taken this quiz before or is this your first time? First time, I’m taking this quiz for the first time, or I’m returning, I’ve taken this quiz and I’m returning to see my results. Now, the reason this is a universal or nearly universal option is because it covers everybody. Either people are taking your quiz for the first time or they’re coming back to take it again, or find out their results. Now, the reason why it’s not perfect is because it can set the idea that people might take your quiz again, therefore giving you duplicate contact records. You might get people who take your quiz 5 or 6 times just to see if they answer different questions, the different results they’re going to get, while when a person takes your quiz 3, 4, 5 times, and they’ve signed up all those times, which bucket is their real bucket? Well, you don’t really know because they’ve taken it a bunch of times.

But that happens less frequently than you might expect. And this is a fallback option that you can use. If you are stuck creating your own grease the wheels questions. So remember, you don’t have to get it perfect, you just have to get it going. And this one is a great way to get it going. We’ve got a few final tips on the grease the wheels question, maybe Michelle, do you want to take us through what those grease the wheels question tips are?

Michelle Falzon:

Yeah. And really, we’ve given you these examples. And so the big suggestion is to use one of the standards that you’ve just seen. So if you’ve got a business-type quiz, just make it easy on yourself. It is such a good question. Is this a new business or an existing business? Use the universal option. So is this the first time you’re taking the quiz or are you returning to take the quiz an additional time look? For other X or more than X type questions? So how long since your last dentist visit? Less than two years, more than two years. That X or more than X, or X or less than X, where you insert your unique thing in the X. So like the dentist example, it’s how long since your last dentist visit, less than two years, more than two years. So they’re some really good standard frameworks that you can use to really present that binary, no-brainer option.

The other thing is, if you go through those and you go, “No, I can’t do any of those,” or, “I don’t want to do those,” or you’ve got something else that’s really important for you, think about other product categories or use cases in the area related to the quiz topic that you have, that would seem incredibly relevant and a real no-brainer for people, and that would actually be useful for you as well. So for example, in that Morgan example, where she’s helping people to publish their book, fiction or non-fiction? In the Will Hamilton tennis example, left-handed or right-handed? These are questions that people can easily answer, they’re binary, they tick the no-brainer option. And so they could be other ideas that might be sparking other ideas for you right now, as you’re thinking about what your grease the wheels question is.

And just one other tier, as you are beginning this process, if you don’t just tick off one of those standards, is if you’re just looking for just getting the wheels turning in your own creative mind, you can also Google the search term ‘icebreaker’ and also the search term ‘this or that’. And that will often show you questions that give you these binary, this or that answer options. So it could be a good list, a good thought starter list to potentially find your grease the wheels question. But I do just want to bring you back to all the things we’ve been saying. Don’t make it esoteric. Don’t make it too hard. You really need to get that simplicity. And I would err towards the universal question if you’re in any doubt whatsoever. So, Ryan, I think that’s one of the… They’re some of the big tips. There’s one other one though, I think you wanted to talk about

Ryan Levesque:

Yeah. There are a few things here that I think are important. So, for those of you who might be in a health related market, you might have sort of this idea to start with a gender question, right? So are you a man or are you a woman? And I would urge you to consider avoiding the man or woman question as a binary question, as a grease the wheels question in your quiz. And the reason for that is it’s just become a question that, it could become a politically charged question. It’s a question that I think has evolved over the years. I’ve been doing this for 15 years and just in the last decade plus I’ve seen this from a question that in most markets was probably acceptable to ask in a binary form. It’s much less acceptable to do that in a binary form. So just avoid it.

It’s not to say that you can’t ask a person’s gender, if it’s important and relevant to giving someone a diagnosis later in your quiz. I would just avoid, or at least urge you to consider avoiding this question as your grease the wheels question right out of the gate. Again, replace with, have you taken this quiz before? Is it your first time? That’s a great universal option and I get it. I know it’s not perfect. I know some of you have shared a little bit of feedback on it. It’s not perfect for all the reasons that we’ve discussed, but if you get stuck and you’re just, the thing that’s holding you back from getting things wrapped, know that you can use this as your fallback.

And just remember when you launch your quiz, that is going to be the first version of your quiz that you launch in the world. Whether you’re going to use the Bucket team to build your quiz after you come up with your questions and you have the Bucket team build it, or you build your own quiz inside the technology or you do a bit of both. Remember that the quiz, when you launch it, you’re going to get feedback from your market in the form of results in your quiz. And if you find that people are just bailing after that first question, well, you tweak it. You try something different. And that’s the beautiful part about a quiz. Remember it’s forever written in pencil. You can always make changes even after the Bucket team has built your quiz for you. You’ll be able to make tweaks and changes to that.

All right, moving right along. Next question type is a diagnosis question. Now again, diagnosis question, these are the questions that are designed to put people into one of several buckets. Not all of your quiz questions have to be diagnosis questions. You can have as few as one diagnosis question and as many as 10 diagnosis questions. And we’ll talk a little bit more about the different options to do this, a little bit later. We’re going to loop back around to your diagnosis questions in much greater detail soon. So stay tuned for that. But in the meantime, let’s touch on non-diagnosis questions. So non-diagnosis questions. These are questions that you might want to ask in your quiz for a whole bunch of different reasons, other than maybe putting someone into one of your three to five quiz outcomes or buckets. And there are four different types of non-diagnosis questions that you could ask in your quiz and they are as follows.

You’ve got a demographic question, current demand question, future demand question and story arc questions. And I’ll touch on each of these in a little bit more detail. Let’s look at demographic questions first. So demographic questions are questions that give you a little bit more information about your customers. It could be about their business size, their income, their family situation, their age, their occupation, but don’t necessarily determine the bucket someone might land in. So for example, in one of our quizzes, you can see right here, we ask a question; what’s the price point of the product that you’re selling? Now, we don’t use this particular question to funnel people into one of several buckets, but it does give us important demographic information about the value of the products that our clients are selling, so that we can use that in our upcoming trainings. We can use it in the content that we put out. We can use it for a whole host of other reasons, but it doesn’t necessarily determine the bucket someone lands in this particular quiz.

Next type of non-diagnosis question is a current demand question. A current demand question is a question that helps create demand for your offer, your cure that you are going to sell at the end of your

quiz. So in other words, you are asking questions that are sort of like ways to plant little seeds in people’s mind about the product you are going to be selling after the quiz. And you can actually create demand for the product that you are selling. So, that is what a current demand question is all about.

For example, in our, what type of funnel is right for you quiz, we have a question that is a question that helps us learn a little bit more about the person’s bucket. In this case, right here, we learn a little bit more about the type of eCommerce product that a person is selling. And even though this question doesn’t have any bearing on the bucket they’re going into, they’re this person who has already told us that they are selling an eCommerce product, they’re going to go into an eCommerce bucket on the back of this quiz. We use this information right here to fine tune the case study that we put in front of someone, based on the answer to their quiz. So we don’t just want to know that someone is selling an eCommerce product. We want to know what type of eCommerce product the person is selling. And with that information, we can show the right case study for them.

And you can see this example right here. In this case, we have a few different case studies that we put in front of someone, based on the way that they answer this particular question. Next we have future demand questions. Michelle, maybe you can take this one, talk a little bit about future demand and how this is different from current demand.

Michelle Falzon:

Mm. I hope people are rubbing their hands together because this is kind of like when you start to really get a sense of the power of a quiz, not only for the immediate lead generation, but all the things that you can start to understand about who is taking a quiz and how you can better serve them. And so future demand is in contrast to current demand, which is all about creating that demand right now. So we know they’re in the eCommerce bucket. Now we know exactly what niche within eCommerce they’re in right now. As they’re coming through our quiz funnel, we can start showing them more and more relevant information to move them forward to our offer that we’re offering right there at the end of our quiz.

Future demand in contrast to that are questions that help you measure demand for future opportunities and future offers. You’ve heard us say, your first quiz won’t be your last quiz. You might have another training down the line that you’re thinking of doing, or another product that you’re thinking of making, or you might be thinking about branching out into doing, say, a group program versus say one to one. And you want to understand, hey, are all these people that are buying this thing that I’m offering in the quiz right now, are they interested in this other thing? Or what are they interested in? Well, you can use your current quiz to help you figure that question out, which is super powerful. And we did that also in our what type of funnel is right for your business quiz. And you can see that one of those questions right here right now.

So remember, we’re looking at non-diagnosis questions now. These are questions that are not about necessarily putting somebody into the bucket that they’re going to see at the end of your quiz. They are

non-diagnosis questions, but they have a lot of value for the quiz taker and for you. And this question here is asking people about their most important traffic source. Now it was not essential for putting people into the bucket about what funnel was right for their business, but it did give us insight into what traffic platforms people are using.

Now, this is useful data for us in terms of future product offerings we might make. So if we were going to promote, say an offer from an affiliate of ours, who might be doing, say, Facebook training, we would not only know who were our most avid Facebook advertisers and how many there were. We’d also know the people who were using other traffic sources and we could target a different kind of message in campaign to them. So if they’re predominantly using Instagram, we could go out to them and say, hey, you may be a really passionate Instagram user, have you thought about using Facebook and so on? Or that was maybe not a great example, but a LinkedIn user, for example. And have you thought about using Facebook?

It’s also useful for us if we’re thinking about, as we have, creating traffic trainings. And so we get to understand, hey, what are the platforms that we need to be covering? And you’ll see, we had a question there. I don’t know. Now that question answer option was really powerful because if we found everybody was answering that, that’s also telling us something. It’s telling us, hey, people aren’t doing traffic that are taking this quiz. So maybe traffic trainings or descending affiliate offers about Facebook aren’t really the thing for this group. So it’s a really insightful way to understand and measure future demand. So, that’s another important non-diagnosis question. And it brings us to the fourth type of question, Ryan.

Ryan Levesque:

Yeah. And what I want to do just to discern the difference between current demand and future demand, this is important and you want to write this down. Current demand is asking questions that are going to create current demand for the product you are selling on the back of your quiz. So it’s creating additional demand. Future demand is all about measuring what the future demand is for something that you might possibly sell in the future. Do you see the difference between those two things? I think it’s important. It’s an important, fine tuned distinction that I want to make sure that you walk away with if you’re listening to this right now.

So current demand is about creating more demand for the product that you want to sell. You’re just asking questions to enhance your ability to sell your cure on the back of your quiz. Future demand is asking questions to measure, maybe there’s something that you might possibly want to consider selling down the road. Well, we can use this quiz to determine which one’s worth selling or which ones are worth selling, or is there enough demand? Is there enough interest in this topic to potentially consider putting something in place down the road?

So two different things. I want to make sure that they’re very, very clear before we get to the final quiz question type on our non-diagnosis questions and that is this one right here; the story arc. Now pay close attention to this one right here, because this is one that, from experience, I know is one that people tend to have questions about and sometimes might get a little bit confused about. So what’s a story arc question? Well sometimes when you are asking questions, you need questions that kind of serve as the glue in between the real questions that you want to ask; questions that help sort of advance the story that are like the connective tissue of a conversation that makes it feel seamless from one question to the other.

Sometimes there are questions that help people feel seen and heard and understood. Like for example, when you go to the doctor’s office and they ask you about your kids or how was your summer vacation or what’s going on in life. These are questions that aren’t necessarily relevant to the diagnosis of your doctor’s visit, but they do create a natural conversation. Imagine for a moment, if you went to the doctors and the doctor said, welcome, question number one. And you’re like, whoa, time out a second. Like you haven’t even warmed things up, right. Sometimes you’ve got to inject these little sort of conversational pieces inside the question flow for it to feel natural. So it doesn’t feel like it’s a robot, walking up to you just asking the bare essential questions that are needed. So we have questions, like for example, in this example, on my screen, in our what type of funnel is right for you, we actually end with this question, last question.

And the reason why we end with this last question is because the question before this just felt like an abrupt end to the quiz, it felt like it was like when a movie or a story ends too soon. You’re like, wait, wait, what, that’s it? Is this book missing the last chapter of the book? Did someone rip out the pages? It ended like this? Really? If you’ve ever had that experience where something ends very abruptly, you want to make sure your quiz kind of has a soft landing into that lead capture step. So in this case here, we had to inject this additional question at the end. And we even used the language, by the way, this is worth writing down; you can do this as well. Last question, if you had to pick one, which the following is your biggest challenge right now? And then we give people a few different options.

So this was very valuable for us to know the answer to this question, but it also softened the conversation. So it didn’t feel like an abrupt goodbye before asking for the person’s contact information. So you’ve got to read your quiz and take your quiz from the perspective of the person taking it and really try to put your feet in their shoes and feel what it’s like being asked these questions. Does it feel like a conversation? Do you need to inject story arc questions inside the quiz, in order for it to feel like more of a natural flow?

Here’s another example. Are you the type of person that’s willing to try something new? Yes or no, I’m set in my ways. This is a bold high risk question, but it fits that story arc paradigm. There’s a question here where Will Hamilton, the creator of this quiz, inside this, it’s a tennis quiz, is almost challenging the user, right. So you’ve gotten a lot of value from this so far, but let me ask you, before we go any further, are you willing to try something new? Are you set in your ways?

And what he’s kind of doing there is he’s kind of breaking one of the rules of the yes, no question, but doing it in a way that challenges the person. So if they say, no, I am set in my ways. He’s able to say, okay, great. Well, if that’s the case, I want to wish you all the best of luck, goodbye. And kind of the person then, you’re calling the person’s bluff, so to speak. And if they say I’m set in my ways, you say, well, I can’t help you then. Right. Just like in any field. So this is an example of a story arc question.

So can you see how this is just, you’re treating this quiz, not just like a data gathering exercise, but as a story or a conversation that takes people on a journey and taps into their own psychology. Here’s another story arc example. You can see, this is one in a quiz that Michelle and I worked on together, what type of business should you start, that we had to kind of think through the story, so it didn’t feel like it was a data gathering experiment. Maybe Michelle, you could talk a little bit about what we had to do here to have the story and conversation flow from one topic area to the next.

Yeah, absolutely. And so all of these non-diagnosis questions, you don’t have to have story out questions if you look at all the questions you’ve already done and you think, yeah, this all makes sense to people, this all feels really good. But oftentimes, the story arc question can kind of be the way you think about the questions. So what I mean by that is that it gives you access or an entry point into how you might even structure the questions in your quiz. And that was the case with this one. So I thought you’d actually be interested to go way, way back to the very beginning of this quiz, because you saw on the screen there, what it looked like when it was finished. And many of you have taken that quiz, but it began just like you are right now, with us with a blank pace of paper and trying to figure things out.

And so this was a really important piece of paper that we had when we were working on this quiz, where we began to think, okay, what would be the kinds of questions somebody would expect to be asked when they go into a conversation with you? Because remember a quiz is just a conversation around what type of business should they start. And when we zoomed up and we started to think at that level, it kind of unlocked a few things for us. And we thought, well, really, there’s kind of two parts to this story. And I wonder if just looking at that screen there, you can see what those two parts of the story arc were. They were very simple, but they unlocked a lot of the ideas for us.

So just have a look at that diagram. I know it’s a bit cryptic with the letters, but there is something there that shows you these two sections of the quiz that really helped to determine the story arc. And I’m just going to quickly see in the chat there if anybody can see what it is. Oh, I think I might have to refresh a little bit. Sorry, Ryan, you might need to see that. Because I just have having a little trouble with my Facebook at the moment.

Ryan Levesque:

I think so. Facebook’s been acting up on the comment refreshing. It’s just, I think it’s doing it globally for

the last couple days. Michelle Falzon:

Yeah. Cool. So Shanna actually has nailed it. The two parts, your business and you. So if you look there at the top of the screen, you can see we’ve got that box around it. We thought, okay, people are really going to want to know. We need to feel seen, to feel heard, to feel like we have earned the right to make a diagnosis. We expected that people would probably figure that they’d need to be asked questions about themselves and about their business. So the first half of the quiz is all about their business. Is it an existing business? Is it a new business? What are some of the business traits they’ve had? What are the experiences they’ve had with business? So there’s questions in the story arc about their business and they’re non-diagnosis questions. But they’re there because they make sense to be there in the conversation.

The second half of the quiz is all about you, the person taking the quiz. Their personal traits, their preferences, their characteristics, because you can see how that would kind of be merging those two things together, to give a diagnosis about what type of business you should start. So that’s the business and you sections that you can see at the top there.

And that’s thinking about your quiz as a story arc. It’s a useful question to ask. When you are thinking about the story arc. What might people be expecting that you would need to ask about to provide the diagnosis that you are going to provide at the end of the quiz? So for us, what type of business should you start? Ultimately, people would be expecting questions about business, but also about their own personal preferences. And so that was the story arc that we followed.

And you can see some examples then of these non-diagnosis questions. They don’t count towards the actual bucket, but they count towards the quality of the conversation, the perception of being seen and heard. And this question here is about the person in relation to their business. When it comes to financing your brand new business, which of the following best describes your situation? I’m funding my business, myself; I’m funding my business myself with a little bit of help; I have already raised millions of dollars in venture funding. So, that is a question that is about their business. It’s part of the business part of the story arc.

And that if we go to the next one, this is about the person as an individual, that human with dreams and traits and preferences. And right now, if you had to pick just one, what’s driving you more than anything else? Freedom, impact, legacy, all of the above. These are important things that somebody needs to take into account when they’re thinking about going into a business or what type of business they should start.

Now, the value for the quiz taker of these questions is they’re having these thoughts. You’re taking them on a mental journey through the quiz and you’re preparing them and paving the way for the mindset you

want them to be in at the end of the quiz. And this can sometimes be, like Ryan said, a place where people get hung up. They overthink the story arc. So just, we want to give you some advice to not get too hung up on your story arc. You remember your first quiz is not your last quiz. This could be something that you grow into, so it can be, you might think, look, I don’t really know what to do here for the story arc, but I know I’ve got these sorts of diagnosis questions. I know I want to ask this current demand question. You may be good to go.

So over time, as you get more experience creating your quiz funnel, you can update it or upgrade it or make your next quiz, where you have more of a story arc in it. So remember that idea of progress over perfection. If you don’t think of a way to bring in the story arc, that is okay, especially for your first quiz. You will learn by doing, just leave it and move on. And you never know that mental crockpot that Ryan talks about, you just might stumble on it as you’re driving your car or in the shower or wake up in the morning, go, ah, I know exactly how to add a couple of questions that really build that story arc into the conversation that I’m having with my customers. So Ryan, that’s the story arc.

Ryan Levesque:

Yeah, I love it. And you know, just to recap, four types of non-diagnosis, questions. Demographic, current demand, future demand and story arc. And again, these are the questions that don’t necessarily count to your quiz outcome, but they do have a purpose. They are valuable to ask these questions and just remember, as Michelle mentioned, they are not required, but they are designed to enhance what you are getting out of the quiz, from your own perspective and the information you’re getting. And it also enhances the quiz taker’s experience as well.

The fourth and final type of question is what we call a lead capture question. Now a lead capture question is the last question that you ask in your quiz. I’m going to say this again. The lead capture question is the question that you end with. You end with the lead capture. It’s the last step, not the first step. You don’t start with first question, what’s your name and email so I can give you your results. You end with this question. It’s always at the end. Why? Because you’re building up toward it. Action taking momentum, the power of micro commitments.

How do we know this empirically? We have tested this. We have tested this to death. We have tested this so many times, we’ve lost count. Consistently asking simple, easy non-threatening questions, leading up to the lead capture step where you ask for a person’s email address at a minimum. Sometimes their name, email, maybe even phone number or more at the end is going to yield a better result. And with the Bucket technology, this is unique to Bucket, even if someone doesn’t give you their email address, you can still follow up with people through remarketing on platforms like Facebook, Instagram, YouTube, Google and more, based on a person’s quiz answers.

So even if they go all the way to the end and don’t give you their email address, you can still remarket to them. How cool is that? You can still serve them content on Facebook. You can still serve them content

on YouTube. You can still serve them content through the Google platforms, through Instagram and more, all based on the answers that they’ve given you in the quiz. Now you want to have one lead capture question per bucket, one lead capture question per bucket. Why is that? Because on the lead capture page, you are going to tease a person’s unique quiz result. Your result is type A. To find out what type A means and what that’s all about, enter your email address to get your full report in the space below. At a minimum you want to ask for a person’s email. There’s sometimes where you want might want to ask for a person’s name and phone number as well.

But there are few best practices when it comes to lead capture that I want to make sure that we cover now. Now a quick disclaimer, we are going to spend a lot more time on how you actually lay out this page, next week when we discover your quiz pages. So keep that in mind. So for those of you wanting to know, well, what does it actually look like? What do I need to make my lead capture page step look like, we’re going to go into a ton of detail on that next week, but for now here are a few quick examples.

Now this can be optional. If you’re going straight to the sale and Bucket has all these lead capture best practices baked in. So I know some of you might be saying, I don’t need to capture person’s email address. I just want to sell to them right away. Okay. You could do that. You have the ability to do that technically within Bucket. It’s not a recommended best practice by the way, because it doesn’t give you ability to follow up with people by email, after they take your quiz, but you technically can do it. There is a technical way to make that possible.

All right. So with that in mind, let’s take a look at a few examples. So this is that publishing path quiz we looked at a little bit earlier. Morgan gets McDonald’s quiz. Which publishing path is right for your book. Take the quiz to find out right now. And you can see how she’s teasing the result and inviting people to give their email address, to get the full report. Here’s an example of one of our, what business is right for you quizzes. What type of business should you start? Your result is OBPF. You can see that is a custom lead capture page based on a person’s quiz bucket. It is unique to this particular individual. Enter your email address in the space below to get a custom report and a video explaining your results.

Here’s another example, what type of funnel is right for you? Your funnel type is AMQF. Where should we send your report? You can see what we are doing right here. We’re just asking for email address in this case, because the more information you ask for the more likely someone is going to bail at this step. They’re going to leave at this step. They’re going to flee at this step. So generally speaking, less is more. That is simplicity on the far side of complexity. If you can get away with just email, go for just email. And that’s what we most typically do in our business.

All right. So now that you know, some question types and best practices, there’s one big piece that we have not yet covered. And that is how exactly you get people to go from your questions to your buckets. Because what we’re aiming for here is to go from this, a big jumbled mess to this, what you see right here, getting people into nice, organized little groups based on which bucket they are going to go into. And now that we are at roughly the halfway mark of our time here today, what I thought I’d do, before

we dive into this next section is get our bodies moving because gosh, you’ve been hard at work. You’ve been putting in some thinking work. I know for some of you, it’s like drinking from the fire hose right now, taking this all in. I want to remind you that you have permanent access to the recordings of this and all the trainings in the Quiz Funnel Masterclass. So you can take a deep breath. You can just let yourself soak it all in. Know that you can always go back and go through this again.

But for now, for those of us that are here live, let’s get our bodies moving because we’ve been doing some hard thinking brain work. Let’s get some body work in here today. So today, gosh, I worked my chest and my arms. My chest is sore. And I’ve been I’m training for a 2929 climb, which is like climbing the equivalent of Mount Everest, but doing it on a smaller summit and doing multiple summits up and down. So I’m doing it a little bit later this year, preparing for that. So my legs are sore. My whole body’s sore, just because I’ve been doing a whole bunch of physical stuff.

But let’s get our bodies moving right now. And we’re going to do our old favorite, the modified YMCA, the one that we’ve done before, just to kind of counteract that posture that we get when we are in front of a computer screen. So stand up, stand up, come on, come on, come on, stand up. And let’s do this together. Legs shoulder width apart. Let’s do this. Let’s just take a nice deep, refreshing breath in. Big, deep breath in. Big, deep breath out. Oxygenate that brain. Oxygenate that body. One more. Give it to yourself. Big, deep breath in. Big, deep breath out.

All right, we’re going to do that movement that we mentioned just a moment ago that I’ve shared with you before, but we’re going to do it again. First and foremost, let’s get our arms up in the air in the shape of a Y. So get a shape of a Y. And then in your back, you want to imagine your shoulder blades, right, the muscles in your upper back, squishing together as if you’re holding a Walnut between them. So you got to like, hold that Walnut. It’s going to change your body. And you’re going to feel like… You’re not doing this, which is like, when your back is loose, your back is crushing those shoulder blades together. Right. So we’re going to do this Y shape first. Okay. Then what we’re going to do is we’re going to go into a T shape. That’s going to crush, crush, crush that Walnut between your shoulder blades and it’s go a little bit deeper, lower in your back.

Then we’re going to do a W. And when you do a W really bring your elbows in. Don’t do a W like this. Look at the W. Look at how close your elbows want to be to your back. You’re like, just almost like creating this almost line in the middle of your back, along your spine, where the muscles on the right side of your back and left side of your back are converging in the middle. Really give it a good squeeze in the W and then last but not least do the two Ls. Again, you’re a server at a restaurant. You can’t see it with my computer screens, but your server at a restaurant. And you’re kind of doing two little Ls here, mirrored Ls, and really squeeze that back together. You should feel it in your lower middle back.

And then when you’ve done that, release. We’re going to do one more time. We’re going to do it quick. Maybe give your neck a little bit of relief. This is great, by the way, for your posture. It’s great for counteracting the computer pose when you’re working in front of a computer and you look like this and

you’re like, “Oh my gosh, I can’t do that.” Got to go like this. All right, let’s do it one more time. Big, deep breath in big, deep breath out. Let’s do it. W, crush the walnut. T, crush the Walnut. W, I said W meant Y before, sorry. W, crush the walnut. L, crush the walnut. One more time with the right letters here, if I could only spell. Y, crush the walnut. T, crush the walnut. W, crush the walnut. L, crush the walnut. Hold it, hold it, hold it, and release. Shake it out. Shake your legs out. Do whatever feels good. Give yourself some neck relief. Give yourself some arm stretches. And let’s get back into action.

All right, we’re ready for part two. So once again, we’re trying to go from this, this big jumbled mess in your market. Everybody’s all mixed up, but we’re going to use the quiz to sift and sort people into these columns right here. Michelle, how does this connect to what we’re trying to do with this bandaid to cure transition so we can diagnose and prescribe?

Michelle Falzon:

Great question, Ryan, I’m so glad you asked. So yeah, your quiz takers are all out there in the world right now, wandering around. They’re on buses. They’re on trains. They’re in their houses. They’re all mixed in together. You don’t know who is who. You don’t know who belongs to which bucket. But you want that visual of taking all those multicolored different types of traits of people and sorting them into the different buckets. So what you want to do is you want to be able to do that so you can offer them that outcome, that specific diagnosis that says you are bucket yellow, you are bucket red, you are bucket green, give them the bandaid and then position the thing you are selling, your cure, as the perfect next step for their situation.

So let’s just say that you are selling an online course that helps people overcome money blocks. So that’s your cure, that online course that is helping people overcome money blocks. That’s your cure. And if we go to the next slide, we can see that is kind of positioned there up in that top right hand section. And let’s say that your quiz hook is, what’s your number one wealth blocker? Now Ryan referred to this quiz earlier. It’s the one that we made as sort of a training quiz that you can use throughout the process we’re going to go through this week and next week. So the hook is, what’s your number one wealth blocker? That’s what we’re attracting people, all the people out there in the world of all the different types of preferences and different buckets. And we want to get them eventually to our course on how to overcome money blocks.

Let’s just say we had three buckets, and this yellow bucket is called the action blocker bucket. And we have a bucket we’ve decided that’s where people get stuck in analysis paralysis. They find it hard to make a decision and take action, so they don’t do anything to create their wealth. And so some people out there in the world will, after they’ve taken your questions, answered your questions, arrive in that yellow bucket. The red bucket is the clarity blocker. That’s another one of our buckets in the, what’s your number one wealth blocker type quiz. This is for the people who find it hard to have a clear plan when managing their money. They don’t have enough information to put a good wealth strategy in place. So you can see how you would really speak to them at that bandaid point, and then how you would pivot to

your how to overcome money blocks course, because you’ve taught them their big block is their clarity blocker. But of course, there’s a whole bunch of other things we can help you with that and everything else that blocks your wealth creation over in our course, just forward pacing you a little bit as to where we’re going.

And then the third bucket, the green bucket there is, let’s say it’s the bedrock blocker. And that’s people whose bedrock or foundation beliefs are stopping them from creating wealth. It might be something their parents told them or a bad experience they had in the past. And so a certain number of our people out there in the world who are taking our quiz will hit that bucket, belong to that bucket. And that’s what’s blocking, that’s what’s making it hard for them to succeed and create wealth and do good things with money.

Now that you’ve sorted these three groups of people taking your quiz into these three buckets, you can speak to each group differently. So when you deliver the bandaid, you can say to those action blocker people, that yellow bucket there, “Hey, your number one wealth blocker is the action blocker, and this is what that means.” And then you can go on and give them a little bit of information in the bandaid. Now that is incredibly valuable in and of itself for people just to go, “Oh my gosh, that’s right. Of all the things that I’m not doing, I’m just not taking action.” And then as you introduce them to the cure, remember that’s our course on how to overcome money blocks, you can say something like, “Hey, the good news is there are ways to overcome this action wealth blocker.” And that’s what I do all day every day. And I have an upcoming how to overcome money blocks course that helps you get past analysis paralysis and know with clarity and confidence what action to take. Even if you’ve procrastinated in the past or found making decisions difficult, this process helps action wealth blockers and other wealth blockers that most people have. It helps you to overcome them so you can get unstuck and start making proactive money decisions that bring more wealth and more choice into your life.

So you see how you’ve now taken them on this journey, where you’ve diagnosed them as the action blocker as their number one blocker. You’ve told them what that is and explained a little bit about it. And now you are saying, “Hey, the good news is, I’ve got a way to help you with this and other things in my course.” So this would be a different message if they were in the clarity blocker or the bedrock blocker. You’d find a slightly different nuance to talk to them about as you positioned your course to being exactly the thing that they need for their specific situation.

So how you put people in those buckets is where your diagnosis questions come in. So remember the diagnosis question are the questions that help you determine which bucket somebody belongs to, whether that’s a yellow bucket, the red bucket, or the green. How someone answers the diagnosis questions counts towards the quiz outcome they will get. So now you’ve got that context, that big picture kind of example view. We’re going to dive into more detail on the diagnosis question, because this is a really important piece of the quiz. And I’m just going to hand over to Ryan to share some more on that.

Ryan Levesque:

Yeah, and I’m going to pick up the pace a little bit to get through this in the time that we have. But there are two ways to diagnose when it comes to getting people from your questions to your bucket. So this is important. So the diagnosis question right here, two ways to diagnose, and we’re going to talk about each of these one by one. They’re called mapping, number one, and number two, scoring. And I explain the difference between each of these and conceptually how they’re different. And then we’re going to talk about how you actually implement this inside the software and inside the process for coming up with your questions. So let’s take a closer look at mapping. Mapping works like this. Let’s say for example, you’ve got three different buckets, bucket A, bucket B bucket C. In this case here, let’s say you’ve got a single quiz question with three answers, answer 1, 2, 3. If someone says answer one, you can map them to bucket A. If they say answer two, you map them to bucket B. Answer three, you map them to bucket C. Basically what that means is, when people answer certain questions, you’re kind of mapping them or correlating their answers to one of several possible buckets, like in this example right here. Now this is a very simplistic example if you have just one question. But let’s say you’ve got multiple questions. Let’s say you’ve got question 1, 2, 3, 4, and 5. In this quiz, we’ve got five different questions each of which, for the purposes of this illustration, has three different answers. And let’s say when someone answers question one, we’re mapping those answers in the following way. In other words, if someone says, question one, answer one. We’re going to map them to bucket A. We’re going to correlate that response to someone who would otherwise fit into bucket A. Similarly, question three we’re doing the same thing. And then question 5, we’re doing the same thing as well.

So in this case right here, how many diagnosis questions do we have in this example? Look at the slide. How many diagnosis questions do we have? Post inside the comments, how many diagnosis questions do we have? I want to make sure that we’re all tracking, seeing where we’re at and making sure that we are getting this. How many quiz questions are diagnosis questions, post inside the chat you may need refresh. The answer is …

Michelle Falzon:

Smart group. Ryan Levesque:

Three, you are right. The answer is three. We’ve got three of these questions that are connected to the diagnosis. Two of these questions, question two and question four are not. Those are non diagnosis questions. Those are other questions that we might otherwise ask. So in this example right here, we’ve got three different questions that correlate to our three different buckets. And you’ll notice that question one right here, question two and excuse me question three and question five are in that group.

Now you might be asking yourself, “What happens if someone answers questions in such a way that there is a tie?” Well, if there’s a tie where people, for example, you can’t have it in this scenario because of the fact that there are three different questions, but let’s say we had four questions that were diagnosis questions. And someone answered the questions in such a way that they got two points allocated to A and two points allocated to bucket B. It’s two and two. How do you break a tie between these? Well, the way a tie breaker works inside of bucket, bucket takes care of that by defaulting to the order in which your buckets are listed in your outcome list. In other words, it always defaults to the first bucket, the highest bucket inside the order. So in other words, if you have five different buckets and there’s a tie between buckets one and two, one always beats out one and two in a tie breaker. If there’s a tie between buckets three and four, three always beats out four. If there’s a tie between buckets one and five, one is earlier in the order, one beats out number five.

So just kind of bear that in mind. And it’s just a way for you to think about your buckets as you’re thinking about the order in which you would list them. If there was a tie between them, which one would you err toward if you’re trying to break a tie. So just a way to keep that in mind, as you’re thinking about listing out your buckets, the order in which you share your buckets is important. And we’ll talk a little bit more about how this works when we show you how to add your buckets inside of bucket a little bit later on here today.

All right, so this is the first way of diagnosing, mapping. You’re basically correlating answers to different questions to different buckets at the end of your quiz.

The second way to diagnose is scoring. Michelle, do you want to take us through the scoring option, what that looks like?

Michelle Falzon:

Yeah, scoring works in a very different way to mapping. So let’s take a big picture view of it first. Think of each of your buckets as having a specific score range. Remember we were talking about you might have a beginner, an intermediate, an advanced or some sort of journey. So if you’re in the beginner, your score range might be the lower score range. Intermediate might be the mid-range. And then advanced might be the higher range. And it’s a lot like at school when we got reports and we were all joking around on one of the previous sessions about who’s an a grade student. And you can see usually that a grade, if that was the bucket, if you like, the score range there would be 90 to 100, if we’re looking at a score out of 100. So it’s a lot like this school report kind of grading if you like, but it doesn’t have to be a number. In fact, we suggest it’s not a number as per the training last week on the buckets.

So think of each bucket as having its own kind of score range. And then think of each question as having a different score, depending on the answer option someone chooses. So let’s give you a visual of that. So back to that quiz that Ryan was showing before, let’s say you’ve got those three answer options, answer one, answer two, answer three. You would assign a score value to each of those answers. So if I

answered number one, I might score 10, number two, I might score 20, and number three, I might score

30. So imagine you have a quiz with five questions, much like the imagination that we just got you to do a moment ago. And you’ve got those three buckets, bucket A, B and C. But because we’re scoring, one of the big differences is the bucket has a score range. So you can see there bucket A has a score range of zero to 30, bucket B has a score range of 31 to 60, and bucket C has a score range of 61 to 90. So based on how somebody answers those five questions, they’re going to calculate a score and go into one of those buckets based on the sum total of that score.

So let’s see how that looks. Again, let’s say we only had the three diagnosis questions and you can see we’ve applied a score to each of the answer options. So only three of these questions are going to count towards the bucket. And you can see here, let’s just say based on the highlighted sections, that a person doing the quiz chose these highlighted answer options. So in question one, they chose option two, in question three they chose option one, and in question five they chose option three. Now there are scores associated with each of those answer options. And so you can see those scores are now tallied or noted for each of those questions, and then they’re tallied. And that gives us a score of 60. So can you see which bucket somebody might be allocated to based on that score? It’s going to be bucket B, because it has a score range of 31 to 60. So they’re just on the top end of bucket B. If they’d have answered one of those questions differently, they might have ended up in a different bucket.

So this is where scoring gets incredibly nuanced. And it’s why we recommend that if you aren’t an advanced marketer or a mathematician, that you don’t use scoring as a way to diagnose your buckets. Because we’ve just put some arbitrary score ranges there and assigned some arbitrary scores to those answer options just as a thought experiment, as an example, so you can see conceptually how this works. But how do you know what the score range is for your buckets? And how do you know what to score each answer option? These are more complicated questions.

Now, just because we say don’t use scoring as a way to diagnose your buckets as your approach for diagnosis, it doesn’t mean you can’t still do a score quiz. Because Ryan, I can hear the people out there now who’ve chosen the score framework going, “What?” But here’s why, the way you diagnose that approach you use to getting somebody into a bucket, is different with a quiz framework. And this is an important idea, so I’m just going to say this one more time. You’ve got your quiz framework, type, killer and score. You figured that out early on when you came up with your quiz hook. What type of something is you? What’s your something blocker? You’ve kind of decided that. But now we’re looking at the actual mechanics inside the quiz of how you allocate people to the buckets. That’s a different process. Even though we kind of say, one of the types is a score type, you don’t have to use the scoring approach to bucket somebody in a score quiz, if that makes sense. And it’ll make a bit more sense as we go along.

So whether your quiz framework is a type, killer, or score, you can choose either mapping or scoring as your approach for diagnosis. So a type quiz can use mapping or scoring. A killer quiz can use mapping or scoring. Or a score quiz can use mapping or scoring. But like I said, we recommend you don’t choose scoring as a way to diagnose your buckets unless you are an advanced user. The main thing for scoring to

make sense is that your buckets have to lend themselves to a tier, a level or a journey. So Ryan, that’s the scoring approach. You might have some things to add to that, because I know it’s a tricky distinction and I think you’ve got a visual to take us through to really bring this point home.

Ryan Levesque:

Yeah, so just to be clear, a type quiz can use mapping or scoring. A killer quiz can use mapping or scoring. A score quiz can use mapping or scoring. And as Michelle mentioned, you don’t want to use scoring really unless you are an advanced marketer and you go through that. And so what I’ll do is I’ll actually just draw this out quickly on my iPad right now. I think for this visual, if we go to the iPad, are we able to do that? Okay, great. And pull that up. I’m going to leave this right here and do this. So just to kind of walk you through what we’re doing here in this paradigm. So we’ve got our pre quiz page right here, so this is before the quiz. We’ve got our post quiz destination that we want to be driving people to. And then we have a series of questions that we’re asking in the middle. So we’ve got all of these great questions that we’re coming up with.

We start with our GTW question, which is the grease the wheels question. And then we have a series of questions that we ask along the way. And then we end with our final question, which is lead capture, LC. And the lead capture question is going to really look a little something, I’ll just make it a little bit bigger so we can draw in it like this, it’s going to at a minimum, ask for a person’s email address so that they can click the button to move to that post quiz page that we want to drive people to.

So we have a total of questions in the middle when we exclude our grease the wheel question and our lead capture question, we have a total of 10 possible questions that we can ask in order to put people into one of several buckets. And that’s the name of the game, right? We want to be able to ask questions that we can steer people into one of several destinations. So yes, we might have one destination that everybody’s ultimately going to for using say perceived customization, but we want to be able to know if we’re putting people into one of several possible buckets right here. And we can indicate that distinction with these colors right here.

And so we can do this in one of two ways. The first way is we use mapping. Mapping is where we have several different answers. And we might say, “All right, if someone answers this one down here, if they do this, I’m going to actually map them to the red bucket. If they answer this one right here, I’m going to map them to the yellow bucket. If they go this one right here, I’m going to map them to the green bucket. And if they do this one here, I’m going to map them to the blue bucket.” And we can do that for some questions. And then we can have other questions that are like this, where we don’t do any mapping at all. There’s no connection that’s happening. So we call these diagnosis questions because they aid the diagnosis. The ones that don’t do this, we call non diagnosis questions. And we can have a mix.

And it doesn’t really matter the order in which we put them. We can put a non diagnosis and then a diagnosis question. We can have one, as you’ll see here in a minute, we can have more than one diagnosis question. We need to have at least one diagnosis question, that’s the minimum. You got to have at least one. But we can do a whole bunch of these along the way. So I can do this and I can copy that and I can paste it here, paste it like this. And I can do another one. I can have another one of these diagnosis questions that I put right here. Copy that, paste it here. So you’re going to have all these great questions that we are asking along the way, all of which are designed to put people into different buckets.

This, of course, is the mapping technique, which is really recommended. The scoring technique is where we do things a little bit differently. This is mapping. It’s kind of option A. And then option B is we do scoring. And then scoring, again, instead of mapping people based on the color, we’re doing it based on a range. So we’re saying this is zero to 10, this is 11 to 20, this is 21 to 30 and this is 31 through 40. And then we’re using scoring on certain questions where we are applying a score. We’re saying, “We’re going to give this score a 5, we’re going to give this one a 1, we’re going to give this one a 2, and we’re going to give this one a 0 based on their answers.” And we’re coming up with a scoring algorithm in the background, which is admittedly more complicated. It does give you a little bit more fine tune control, but it is exponentially more complicated and more difficult. And if, as I’m explaining this to you right now, your brain is hurting, I’m going to advocate very strongly that you do not choose this option right here. But we do have this scoring alternative as well.

So I’m going to pause there. This is kind of what we’re doing in a nutshell, as we’re deciding which of these diagnosis approaches are we using, mapping or scoring. We’ve gotten clarity on how many buckets we’re putting people into. We got to get clear on our diagnosis and non diagnosis questions, grease the wheel, lead capture, and how many questions we’re going to be using to put people into these different buckets. So this is just a different sort of representation of the process that we’re going through right now, as we speak.

Now with these two ways to diagnose, if you’re looking at this right now and you’re saying, “Oh my gosh, I don’t even know how to even approach this.” I want to remind you that it’s all good. This is just a quick first pass that we’re going through right now. We’re going to be taking multiple cuts at this process, and there are going to be lots of examples and checklists along the way that we’re going to go through. And remember the phrase, courage and grit. Courage, again, is doing the thing that scares you in spite of that fear. And grit is picking yourself up after you find yourself getting a little bit stuck.

So for those of you who are really looking to embody and embrace simplicity on the far side of complexity, let’s talk about the three different levels of complexity when it comes to choosing your diagnostic approach and they are as follows, we have the easy, medium and hard approach. Easy is highly recommended. Easy is to use what we call single question outcome mapping, single question outcome mapping. I’ll explain what that is in just a moment. Medium is to use what we call multi question outcome mapping. And hard is to use scoring. So let’s take a look at these each one by one.

Single question outcome mapping, this is where you use one question and only one to determine a person’s bucket in your quiz. In other words, your quiz might have 3, 4, 5, 6, 7, 8, 9, 10, 12 questions, but you’re using a single question to determine a person’s bucket. Question number three, puts people into one of several buckets. That is the only diagnosis question that you might have. Like for example, this is Dell Shield’s quiz. He has a quiz that sells real estate. He has a easy version of his quiz, single question that determines a person’s bucket based on what’s most important to them, amenities, location, or progress. In which case he is recommending his cure, which is to book an appointment, to have a conversation about a person who’s looking to buy a new home. Uses a series of questions, has a single question, which statement sounds most like you? I’m excited about the amenities. I need a specific place I need to live next to for my work or for my life, or I’m likely to buy a new home in a community based on how complete, how built out it is. I’m looking to buy in somewhere that’s already built out. Single question, one question, single question, outcome mapping. And so let’s take a look at how each of these answers maps to one of several buckets.

You can see right here if they answer answer number one, they get put in the amenities bucket, number two, the location bucket, number three, the progress bucket. You can see right here. So this is an example of a single question outcome mapping example. Now this is in contrast to a multi-question outcome mapping example. Michelle, do you want to take us through this example to show in contrast to example number one?

Michelle Falzon:

Yeah, sure thing. So this is where you use multiple questions to map the bucket someone belongs to. So it’s a lot like the Des example that Ryan just took us through. But instead of using one question like you just saw, you’re going to use more than one question. You’re going to use multiple questions. And this is the medium path that is more complex than the easy path. And so how your quiz takers answer each of those three questions determines collectively the bucket that somebody belongs to. So you can see how we’re mapping each of those three questions to the bucket.

Now the next thing is an example of that. And so we’ve got Pam [inaudible 01:59:27] here and she sells online courses. Her quiz is, what’s keeping your eyes dry? And you can see her buckets there. She’s got four of them, self-care blocker, information blocker, vision blocker, outdoor blocker. Her cure is to get people to register for her webinar, where she takes them through a process and helps them to move forward to her online courses and her one-on-one consultations. She’s got eight questions in her quiz. This is how she diagnoses the bucket somebody belongs to. Unlike Des, she has multiple diagnosis questions in her quiz questions list, not all eight, but she has a few of them. She’s got four, and you can see those questions there on the screen. What type of vision correction do you need, is one of the questions. Pam interestingly has only one answer option here in this question that relates to one of the buckets, the vision blocker. So that’s if someone answers supermodel, she knows that’s a potential reason someone might be in the vision blocker bucket. The other answers don’t map to a bucket, which

is a really interesting approach that you can take as well. Not every answer option has to map to a bucket.

The next question is question three, when talking about makeup, I’m the kind of girl that, and depending on how you answer those questions, you go into the buckets. Again, she’s not mapping one for one. If you answer some of these options, you go into the self-care blocker. Other times you might go into the outdoor blocker. So she’s really doing some interesting things there with her quiz mapping. The next question is question four, after work I mostly, and then she gives you some answer options. And she has anyone who answers out with friends, going to the self-care blocker bucket. Anyone who answers on the computer, going to the information blocker bucket. Anybody who answers outdoor, going to the outdoor blocker. And anyone who answers sleeping, going to the vision blocker. And she’s using these multiple questions to map the answer. The same with the last one, my eyes are, and then she gets them relating to a particular place like the desert or like a city. And she’s able to map them again to the bucket. So you can see this visual makes a lot more sense when you can see the quiz, where you can see if we scroll forward to the picture of all the buckets, yeah, you can see what Pam is doing is like this image of those multiple questions mapping over to those specific buckets. And like Ryan said, even if there’s a tie, it’s going to map to the bucket that’s highest in the list, the top bucket in the list. So that is Pam’s example. And so Ryan, over to you.

Ryan Levesque:

Awesome, awesome. So a couple things to notice in this quiz that we just looked at. First of all, Pam used images, which can be a great way to keep people engaged. She injected a fun question in there in the middle of the quiz. She didn’t have every question mapped to an outcome. That’s important. So not every question maps to an outcome in Pam’s example. And last but not least, she had some questions where some of the answer options and only some of them, mapped to one of the outcomes. So in other words, if we go to our visual right here, the way I drew it was simplistic. She had some questions in here where she might have an answer option that doesn’t map to any bucket at all. Like the ones that I’m just kind of modifying on my screen. And so you have the ability and flexibility to do that, as well, as you’re thinking about your questions.

And again, as we go through each of these examples, what I want to continue to encourage you to do as hopefully you’ve been doing all along is, as and when you have ideas for possible quiz questions in your notes that you’re jotting them down as they come up. This is your opportunity to kind of do in real time as we’re doing this.

So last but not least in our three diagnostic approaches, we have the third and final option, which is the hard option, the hardest option by far, and that is to use scoring. And this is where you assign a score range to your buckets and individual scores in answer options, to calculate which bucket someone belongs to. So remember, this is where we do this, where we ask a series of questions, we give people a score based on their answers. And then what bucket does in the background is tallies up those scores,

adds them all up, and then says, “Oh, this person’s score is 60. And so therefore, based on this algorithm, we’re going to be putting people into bucket B, in this case right here.” So this is kind of how this works. Here’s an example of a scoring quiz, scoring based diagnostic quiz in action. This is Elena [inaudible 02:04:07] quiz, What’s Your Personal Wardrobe Score? Take the quiz to find out now. She puts people into one of four possible buckets, novice, basic, intermediate, or advanced, and she is using her quiz to drive people to register for her pre-launch wait list. Series of questions as you can see right here. This is a snapshot for inside of a bucket. You can see this question right here. It’s a grease to the wheels question. No score attached to these answers, right? So have you taken this quiz before, or is this your first time?

First time returning zero points awarded for that score. Then you can see here on these questions, there actually are scores. Now, don’t worry about how the scoring number is calculated. I’m going to show you a little bit later how you come up with the score and bucket looks after that for you and how it actually works. But for now, I just wanted to show you an overview of the process in a real life quiz. Here are a few more questions that you can see, and you can see this for every single one of these quiz questions in Elena’s quiz. She is asking a series of questions, assigning a score based on the answers. And then the score gets tallied up and puts people into one of several buckets just like the example that you see right here.

Now, a couple things to notice on Elena’s quiz that I think are important. Number one, Elena’s buckets show a journey or procession most suited to the scoring approach. Remember taking someone from novice to advanced. So it lends itself to giving someone a score. What stage are you at? What point in the journey are you at? Oh, you’re at this point along the way. So she could have used outcome mapping, but chose to use scoring. Now, I want to remind you again that she did not have to use scoring here, and you do not need to use scoring even if you have a score based quiz. Remember type, killer, or score, you can use scoring or mapping.

And if this is your first quiz or you have no real need for the added complexity, I’m going to encourage you to choose the easy option. Remember our theme for the week, simplicity on the far side of complexity. There are no extra points for making your quiz complex. There’s no extra award that you get for making your quiz complicated in the background. And this is important. Even if you have a score framework, for example, what is your digestive health score? You can still use an easy single question, outcome mapping. So keep that in mind. Remember that success tip that we’ve shared before, you are seeking simplicity on the far side of complexity.

Some of the most successful quizzes that I’ve ever been part of have used the easy and medium options. And this is super important. Your quiz needs to be simple, but not simplistic. There’s a difference, meaning you want it to not be complicated, and it can sometimes take some time to get there. Sometimes you have to get through that messy middle. Remember this hero’s journey. You’ve got to get through the belly of the whale, get through the abyss in order to find that simplicity on the far side of complexity. And the good news is, you’re already on that journey right now. And you’ve taken some major, major steps along the way to avoid that complexity and make it simple. Think about it.

Your quiz hook. You came up with one clear topic after a whole host of maybe a million possible ideas. You’ve narrowed it down. And if you haven’t yet narrowed it down, you know the process of how to narrow it down, how to start from 50 ideas to narrow it down to your top four, take those top four, leverage the infinite wisdom of your market to narrow it down to your top one. Then when it comes to your quiz outcomes, putting people into three to five buckets. Remember we talked about not 35 buckets, but three to five buckets. So all along, every little baby step along the way, you’ve been finding that simplicity on the far side of complexity, and now’s the time to do that with your quiz questions.

So a few things that are important when it comes to the bridge. I want to remind you that you are learning a skill here that you will have for life as you’re building out your quiz questions, embrace imperfection. You don’t have to get it perfect. Simplicity is your friend. Keep it simple. Remember ruthless 80/20 at every step, make micro commitments and take micro actions. For example, jot down a quiz idea that you might have right now. If you’ve got an idea for a quiz question, just jot it down in your notes. Don’t worry about phrasing it perfectly. Just get it down. Just get it down on paper so you can start the process. And when in doubt, just keep swimming. Motion breeds clarity.

Now, the good news is for those of you who are going to choose to take advantage of that build your quiz bonus, where the bucket team is actually going to do the technical build out of your quiz for you, the good news is all you need to do is figure out your questions, choose the method that you’re going to use, single question, outcome mapping, multi questioned outcome mapping, or scoring. And then the bucket team will take your questions and your method of diagnosing someone, and they’ll build it inside your quiz. They’ll do all the technical parts inside the software to get it all built out. So that’s one of the huge benefits of being able to rely on a technically skilled team to do all this work for you. All you need to do as the subject matter expert of your business is provide the questions and which methodology you’re going to be using. And I’ll show you a little bit later, how you’ll be providing that information to the bucket team or providing it to yourself if you’re choosing to build your quiz yourself. You want to think about it like this. Think about it like getting a builder to build a house for you. The bucket team is going to build the house. All you need to do is tell us what you want. And by the end of next week, can you believe it? Next week, you are going to have everything you need to do that. You’re going to have your hook, your offer, your quiz questions, your quiz copy for all your pages, which we’ll be talking about next week.

All the pieces, ready to go for the bucket team to build your quiz. Can you believe it? By this time next week, you could be in a position to turn in this information and have the bucket team build your entire quiz for you. So it is right around the corner. You are knocking on that door right now as we speak. But stay focused for now because we’re going to show you exactly what you need to do to create your quiz and be ready for that build your quiz bonus, where a bucket will build your quiz for you. And if you’re choosing to build your quiz yourself, and you want to know the whole process from start to finish, you’re going to follow the same process no matter if you are turning in your homework to the bucket team, or you’re turning in your homework to yourself.

And you are going to be putting your builder hat on and you’re going to be the one building your quiz. So the process is the same no matter what. And this week, the piece that you’re going to focus on is coming up with your questions. And shortly, we’re going to go through how you put your questions together for the bucket team. But first, we want to talk a little bit about how you come up with your questions, and we’ve got a four step checklist to explain this. We love a good checklist. You quiz questions workbook. You will find this four step checklist, which I believe is on page something or other, page three, I believe. Is that correct, Michelle? If you want to take us through that.

Michelle Falzon:

Yeah, I will take you through that. And I actually am not sure that is the correct page number, just [inaudible 02:11:36].

Ryan Levesque:

I may have misspoken there. Just forget it. Forget what I just said. You tell me what the page is and I’ll find that page.

Michelle Falzon:

Yeah, let me get it for you right now. You’re looking for the checklist in your document, and you’re going to get that over at quizfunnel.com/learn. And it’s on page seven, and you can see there are four parts to the checklist. So you can check that off in the workbook. And we’re also going to take you through that checklist now on the slides. So you can see that is there. There’re interactive check boxes. You can check those off as you make your way through these stages. And a little forward hint, this is going to be your homework. So pay attention to these four vital steps. And your first step is to begin with your buckets because your questions are determined by your buckets.

And of course, then your questions help you to put people into your buckets. So you always want to create your buckets first before you create your questions, which we talked about last week, and this way you can reverse engineer those questions. So the good news is that you’ve already done that. You did that last week. And so that is going to be a tick that you can more or less make right away. There is one little extra thing that we wanted to let you know about. And if we just want to advance those slides, just to the next slide. You want to know the traits and characteristics of each of your buckets.

So in addition to knowing what your buckets are, there’s one little extra piece of thinking we want you to do at this point, at that first check mark item on your list. It’s really helpful to understand a little bit of granular information about the traits and characteristics of the person in each of those buckets. And you may find it helpful to make a few notes about this. And I wanted to just show you some examples. So this is Joshua Jones. He completed the quiz funnel master class last year. He helps insurance agents that work

leads, and he made some notes about the differences between each of the buckets that he’s segmenting people into. He has a, what is your prospecting pitfall type of quiz?

And he’s got the squeezer, the floater, the busy bee, the wing man and the grindstone. And you can see, he’s just made a few simple notes for his own reference to figure out what each of those buckets mean. And that’s a really good thing when you’re then… Just there’s a bit of a touchstone. When you’re working on your questions, you can just keep zooming up and making sure, “Am I in tune with the characteristics of the person that belongs in this bucket?” And on the next slide, you can see the example quiz that we have for you. The teaching quiz, the wealth blocker quiz, just some notes about the types of characteristics for the people in each of those. So an action blocker, they’re in an analysis paralysis, their fear, their risk averse.

They’ve had some bad past experiences. They’re lacking confidence and security. They lack some opportunities and access. So it can be as simple as that. So how might people in a specific bucket feel? What might they be doing? What might their history be? What are they worried about? What problems are they constantly coming up against? How might this bucket characteristic be showing up in their life? This pre-thinking, this deeper thinking about your buckets, you can almost see how it helps you then to create your questions. It’s a really powerful exercise. It doesn’t have to take long. It just kind of consolidates what you’ve probably already been thinking in your mind or notes you might already have.

So once you’ve done that, spend some time getting a little deeper and understanding your buckets. Your very next step, if we want to go onto the next slide, is to decide on the way you’re going to diagnose. And we’ve just gone through all of that. Are you going to choose mapping or scoring? Are you going to choose easy, medium, or hard? And remember our recommendation is that you’re going to choose easy unless you have a very specific reason why not. As Ryan said, the easy option is the option that we have taken with many of our most successful quizzes. I can see a little bit of pushback in the comments about that.

Am I really able to diagnose somebody you’ll see in some of the examples soon that you can absolutely give people a really good quality quiz, a great experience and help them move forward with you using the easy option. So once you’ve decided which of those are going to choose easy, medium and hard. And I can see from the comments, a lot of people are really happy to choose easy. You are going to go to page 11 in your workbook, and you’re just going to check off one of those check boxes, easy, medium, or hard. And you have already done half of the checklist, Ryan, if you get to that point.

Ryan Levesque:

Yes. And the key decisions that you’ve made up and to this point are going to make everything flow from here. And that takes us to this step right here, which is coming up with the first draft of your questions. And we’ve been pushing this all along, but I’m going to just say it right now. If there’s ever a point in the process of creating your quiz, that you do get out of the screen and into the real world and get creative,

this is it right here. This is something I will universally do when I’m creating a quiz. I will not try to do it on my computer screen with my keys, touching the keyboard.

I will bust out the flip chart, the whiteboard, whatever it may be getting created with that first draft of question. And the reason for that is you want to give yourself, as you can see right here with these examples of past students going through this process, you want to give yourself this pallet that you can work with. You want something like the post-it notes on the flip chart that you can just move around if you’re thinking about jumbling the questions. Or give yourself a erasable whiteboard that you can just erase it and move it along. Get creative. Use the windows on your house if you want like some of these examples right here. Collaborate if you’ve got a partner in your business or a team.

Make that collaborative process work for you. You can see here. This is the very beginnings of one of the quizzes that we’ve shared, the art marketing type quiz by Alexis Fidor. That’s Alexis there in the green. And you can see here working with one of our coaches to go through this process. She was just literally beginning her quiz right here, beginning with this messy flip chat. You can see things scribbled out and crossed off. You can see having to think through the questions and wording around, but give yourself this space. This is a normal part of the process. It would be abnormal if you just wrote it all down and were like, “Okay, I’m done. How hard could it be?”

It takes time to think these things through and do it in order to get a great result. So while the examples that you may see out in the world are finished products. Just know that pretty much every single one of us have had to go through that messy middle to get there. No quiz is just born completely, perfectly done. It takes courage. It takes grit. It takes getting through that complexity to come out on the other side to the simplicity. So use that hashtag get creative and use that process, whatever process works for you. So a few tips that I want to share with you when it comes to coming up with your questions, I want to invite you to think about your questions and the order in which you approach them.

So, first things first, we recommend that you start with your diagnosis questions, right? And the reason for that is, you need at least one diagnosis question. At least one question that you’re going to be asking that’s going to determine what bucket someone lands at. So start with your diagnosis questions first. Then, if there are any other questions that you might need to consider asking to kind of fill out the edges, round out the quiz, then move to your non diagnosis questions. Then once you’ve kind of gotten the middle of the quiz figured out, then move to your grease the wheels question. So what’s that first question that you’re going to ask?

Even though it’s the first question that a quiz taker sees, it’s not necessarily the first question that you might want to create. And then last but not least, lead capture questions. And then once you’ve done that, you’ve gotten your first draft out of the way, sleep on it, iterate and tweak it. Give yourself some time to just step away from it. I know the temptation is to want to just push it through and just get it all done all at once. But I’m telling you, there is value and just letting it sit, letting it rest, taking that time

away to come back to it because you’ll come back to your quiz with more clarity and more perspective than you possibly could, trying to get it all done in one setting.

Now, if you get stuck along the way, we have a whole bunch of question prompts to help you think of possible questions. By the way, this is by no means an exhaustive list. But if you do get stuck and you are looking for a way to kind of just get the creative juices going, if you want to get some clarity, yes, motion breeds clarity, but we have a page inside the workbook that we have, and Michelle, I just want to confirm that they are on that right page that I have on the slides right here.

Michelle Falzon:

Yes. Page 22. Yeah. Ryan Levesque:

Yeah.

Michelle Falzon:

And all of the prompts we’re about to take you through are listed in the workbook. If you just scroll up, Ryan, there’s a bunch of examples, a lot of the notes that we’ve been going through, a lot of the best practices. You’ll see also screenshots if you keep scrolling up there of a lot of the different examples and that’s a lead capture question, examples, story arc. All of those are in the workbook for you. Just making sure you’re aware of that resource that’s available for you. But right now, as we talk about question prompts, the things that you can use to prompt your mind as phrases and ways to word your questions, we’re about to go through those, and they’re all noted there for you on page 22.

Ryan Levesque:

Great. So I’ll go through these very briskly, but just to kind of illustrate how you can use this as a series of thought starters. If you had to choose just one, which of the following money worries are keeping you up at night? So which of the following, right? Which of the following best closely resembles your attitude toward X? Which of the following statements most closely resembles your attitude toward working out? When it comes to X, which of the following statements do you most relate to? When you have to make a decision about losing weight, growing your business, your children, which of the following are you most likely to do?

Where are you struggling the most when it comes to building wealth, when it comes to improving the relationship with your spouse? Which statement best describes you right now, you can see right here, this is a great example. Brian Dixon, hope writer’s quiz. This quiz is done over 120,000 or 130,000 people have gone through this quiz. And you can see right here, great universal question, which statement best

describes you right now? You can use that for so many different types of questions. Which movie star best describes your fashion goals? Which animal best describes your parenting style. You can add images just like Janine Allie did with her quiz, which type of super mama are you quiz. You can see here, she’s got a couple different images.

If you had to choose just one, which is your favorite? This is a great way. When you’re inviting people to answer a question where they might say, “Oh gosh, it’s really hard to choose, or I could say all of the options.” Well, you can lead with that. If you had to choose just one. Which of the following best describes your habits when it comes to the thing that you’re quizzing people on. You can see right here, which best describes your nighttime, your sleep habits? Again, these are all on page 22 as thought starters, to help you complete that third step in our checklist, which is getting creative with the first draft of your questions. And now that takes us to the fourth and final step.

And this is, once you’ve done that first draft, you’ve jotted everything down on that whiteboard, the flip chart or whatever you might have, it’s to add the spreadsheet second draft of your questions. Now, this is the final step before you load your questions into your bucket software. Now, this is an important step that you want to take no matter what, if you are building the quiz yourself, or if you are using the bucket team to build your quiz. So let me show you first and foremost where you get access to this resource, and then we’re going to dive into how you use this resource step by step. If you bear with me one second, when you go back into the course area, I’m going to start right from the beginning.

So we can go to the screen right now. When you go to the course, you’re going to click on access training. You’re going to go to the current module lesson that we’re in. You can see right here, module two, quiz questions. Click on that module. Quiz questions right here. We’re going to go to lesson one, your quiz questions. Below this, we’re going to see resources. And you’re going to see right here there’s a question spreadsheet. This is an Excel document. Now, when you download this document, there are two ways to use this document. Number one, you can download it, and you can use it in Microsoft Excel if you have Microsoft Excel, which is part of the Microsoft office suites.

It’s the leading spreadsheet software that’s been around for 30, 35 years now, something like that. It’s nothing new. But if you use that, you can just download this file and you can use it on the Microsoft Excel software that is installed on your computer. If you do not have Microsoft Excel installed on your computer, then you can download it. And you can open this in Google sheets, which is a free web based application that you can open up Microsoft Excel documents. And that’s what I’ve chosen to do here. I’m opening this document in Google sheets by downloading it, and then uploading it back to Google sheets. So this is the document that I want to take a look at.

And I want to go through this spreadsheet and how you use this spreadsheet step by step. So for this purpose, I am going to do this just so I can see my screen a little bit better and go from here. All right. Let me show you how to navigate this spreadsheet when you log in. At the very bottom of the spreadsheet, you’re going to see multiple tabs. You do not need to be in the spreadsheet right now. You can just pay

attention and focus on my screen, and watch what I’m showing you. You’ll be able to do this yourself later on. There are tabs along the bottom. You’ll see here, the first tab they’re all numbered. Says, number one, buckets, number two, questions easy, number three, questions medium, number four, questions hard.

These are three different versions of this spreadsheet for each of the three diagnostic approaches, easy, medium, and hard that you can use for the quiz that you are building. We also have tabs with examples of each type of diagnostic approach being used for different quizzes that are here for your benefit to see how this should look once you’ve filled this all out. Let me walk you through the process of using this spreadsheet at a high level. And Michelle I’ll invite you to fill in any items that are worth either repeating or, or drilling down into more detail as I go through this.

Michelle Falzon:

Okay.

Ryan Levesque:

First thing that we’re going to use is step one, you’re going to start with tab number one, and this is where you’re going to list your buckets or outcomes below. Again, the recommended number of buckets is three to five. That’s the reason why there are five options right here. So let’s say your bucket options, and I’ll zoom in a little bit to make this a little bit easier for you to see on my screen, are as follows. We have type A, type B, type C, and type D, okay? Let’s say those are my four buckets that I’ve come up with. So I’ve got four buckets. When you do that, you type into these spaces and you go to the next tab. What you’re going to find is that if I scroll to the right here, where it says your buckets and outcomes, and I’ll zoom out, just so you can see where to find this.

Right here, they’re already filled in for me. And the same thing is true on the medium and hard options as well. So you take your buckets, type them in here, and they get pre-populated for you in this space right here. Okay. Then once you’ve identified the questions that you are going to be asking, you’ve done the get creative step, you’ve done the first draft of your questions. You’re looking at your whiteboard. You’re looking at your flip chart. You’re looking at the three by five note cards. Now we need to organize these into our second draft of our questions so that we can see how everything fits together. And here is where we’re going to be spending a bit more time, actually thinking through the actual language we’re using for each question and each answer options. Let’s take a look at this right now. Let’s say-

Michelle Falzon: Ryan.

Ryan Levesque:

Yes.

Michelle Falzon:

If I may interrupt. Ryan Levesque:

Yeah.

Michelle Falzon:

The one thing we want to do just before we dig into that is up in the very top left is to… You’ve got it. Ryan Levesque:

Perfect. So you can see right here, thank you, Michelle, before we get into each individual question, we want to modify this field right here to be in line with the number of buckets that we’re using for this quiz. So this particular quiz for teaching purposes is going to be four buckets. So I’m going to go to this screen right here, and I’m going to type in four, and that’s going to do some important things. It’s going to do, for example, if we go and zoom out a little bit. I’m trying to find the right blend of making this large enough to see, but also big enough to see the perspective. Our diagnosis question, because we only have four possible buckets.

If we want to keep things as simple as possible, we want to have four possible answer options that diagnose someone’s situation. And the reason for that is we want to put people into bucket one if they answer answer one. Bucket two, if they answer answer two. Bucket three, if they select answer three. And bucket four, if select answer four. That is the simplest approach that is simplicity on the far side of complexity. After all, as you can see right here, we’ve got four buckets. We want to have four answer options that can determine a person’s bucket. We’re looking at the easy tab right now. And the easy tab is what we call single question outcome mapping, which means we have a single diagnosis question right here.

One diagnosis question. And one only. Now you might be saying, “Does my diagnosis question need to be question number three?” No, it does not. You can move it around by simply changing the order of… Changing the question number here, and this can give you the breadcrumb trail that you need to remember what order your questions are going to be in. And this is also the way in which you indicate to the bucket team who will be taking this spreadsheet. One of the things that you’ll be filling out, the bucket team will be taking this spreadsheet after you submit it to them and using it to build out your quiz. If we look at the medium option, you’re going to see right here.

If I change this two… Sorry, four possible buckets, first thing it’s going to do is it’s going to black out. As you can see right here, the different answer possibilities for our diagnosis questions. That’s number one. And number two, if I change this number right here, this particular example has 11 diagnosis questions. If I want to limit myself to having just five questions that are diagnosis questions, what that’s going to do is it’s going to black out these questions here to let us know and let yourself know that these questions are not being used to diagnose a person’s situation. The only questions that are being used to diagnose a person situation are the ones right here, the ones that have the outcome mapping filled out.

So it’s a great way for you to just sort of stay clear of any of the mistakes that you might make by having a mismatch on the number of questions that you might be asking, the number of buckets that you might have, relative to the number of questions that you’re asking inside your quiz, okay? So that’s the easy and the medium options. If we look at the hard option, it’s slightly different, but similar. Again, I’ll change this to four different buckets. And if I say that I have, let’s say five different scored questions, you’re going to see that we’ve blacked out the questions that are not being used for scoring purposes.

So only the questions that actually show a score, as you can see right here, are the ones that you’re going to be using for determining the person’s outcome. Now, it’s not to say that you can’t have additional questions. These are just going to be, what do we call them again? Nondiagnostic questions. Non diagnosis questions that can be asked, but which don’t impact the person’s outcome that we’re putting people into. So before I go further on that, Michelle, I’m going to pause there. Anything that I’ve missed or left out on that step of the process as we continue going through this in a little bit more detail.

Michelle Falzon:

No, I think it is all great and good. Thank you. Ryan Levesque:

Good. Good, good, good. All right. So let’s talk a little bit about how we use this spreadsheet. So this spreadsheet has layers to it. That’s going to help you produce the most optimal quiz questions and the most optimal quiz answers. So let’s check it out. The way that this spreadsheet works is you can… Once you’ve decided the questions you’re going to be asking in your first draft, step three of the checklist. When you get to step four, you then need to start thinking about the way in which you’re going to be asking these questions. What words are you going to use? So for example, if you grease the wheels question is, are you starting a new business or growing an existing business?

We actually have to type in the words that we’re going to use. So maybe it’s which of the following best describes you? Boom, okay? And when I hit enter, you’re going to notice that there is a character length that is given to you right here. This is a guide that you can use. I’ll make this even bigger. This is a guide that you can use. Actually, I’ve got to go somewhere in between. Let’s do 175, all right. A guide that you can use to make sure that your question length is within the recommended maximum length. So you can

see here, the maximum recommended length for a question is 130 characters. At 42 characters I’m good. I’m within the clear. Now let’s take a look at our answers that we might put. So answer might be, I’m starting a new business. I’m growing an existing business. Boom, maximum recommended length is 75 characters. This one’s 27. This is 32. Beautiful. So I’m good. I’m actually in the clear here. Okay. You’ll notice here that this question, which by the way does not need to stay as number two. It’s just here for the purposes of this template. You can move it around. Is what we call a branching logic question. A branching logic question is one where you ask, for example, let’s say if we go to our little diagram here in the iPad. Let’s say I ask my grease the wheels question, and then I ask another question. I’ll do this in a different color. Right here. That then allows me to take people to one of two paths. Maybe if they answer A, I’m going to take them to this path over here. If they answer B, I’m going to take them to this path over here. And then eventually those paths converge back like this.

This is what we call branching logic. Where if someone says, “Are you a man or a woman?” If they say a man, maybe we take them to this path down here. If they say they’re a woman, then we take them to this path right here. If they say, “I’m a parent.” We take them to the parent path. If they say, “I’m a teacher,” we take them through the teacher path. So it’s a way for you to branch people into different paths. Just know that when you branch, any branch that you create needs to go back to the main line. You can’t keep branching and then branching and then branching because before you know it, it is going to look like a family tree. And if you’ve ever seen a family tree diagram before, what does it look like, right?

It starts like this. You say, “Oh, this is so nice.” It just branches into two branches. And then if this branch branches into say three branches, and then this branch branches into three branches, and then this branch branches into three, and then this one branches into three, and then this one branches into three, and then this one branches into three, and then this one branches into three, and then this one branches into three. Before you know it, this is very complex very fast. So all branching, if you choose to use it, must go back to the main line. You must go back to the main line at some point, otherwise you’re going to have a very challenging situation on your hands.

So going back to our spreadsheet right now, this is how you indicate a branching question. So let’s take a look at this. I’m going to zoom out a little bit more. Let’s see right here. Okay. So let’s say that if someone answers A2. Let’s see. “Which of the following best describes your role? I’m a parent. I’m a teacher. I’m a principal. I’m a superintendent.” Is that how you spell superintendent or is it with an A? Superintendent? All right, someone’s going to help me. I do know how to spell it. Super intendant-

Michelle Falzon:

You got to take… That’s it. That’s it. You got it. Ryan Levesque:

All right. Can’t talk, type, think and demo at the same time. Only have three multi-functioning parallel functions in my brain at the same time. All right. So we’ve got these right here. Now let’s say if someone answers that they’re a parent, we want to send them to a different question. We might say, “As a parent, how old is your eldest child?” Right. And then we might have a couple ages here, “Less than 10, 10 to 15.” It’s formatting here but you’ve got the idea. “10 to 15, 16 to 18 or 19 plus.” Okay. I’m just making up some possibilities, right.

But we might want to ask a different set of questions to a teacher. We might want to say, “As a teacher, what aged students are you teaching?” Right. And they might want to say, could have the same answer options. “Under 10 years old, right? 10 to 15 years old.” Or maybe we want to phrase it in a different way, right? We might want to say K through fifth grade, sixth through eighth grade, ninth through 12th grade and might say college, university, plus, right?”

So you can see, we might want to send people down different paths based on the answers to their questions. Now you don’t have to do this, this definitely adds complexity to your quiz, but you might be in a situation where you need to do this. We recommend having a maximum of one branching logic question. No more than one. You can have zero. In fact, zero is a great answer. It’s a great option. It’s the best option. But if you need to have it, you can have a maximum of one. And that’s why there’s only one here. There’s only one inside this diagram.

Now, if you need to change the order, if you’re saying, “Oh, I want my branching question. I just want it to be question number five.” You can do that and you can renumber your questions here. And when the Bucket team builds your quiz, they will pay very close attention to the order of your question numbers. And they will build the quiz in the order that makes the most sense.

Michelle Falzon:

And Ryan, if I could just jump in there. I just want people to pay attention to what you’re saying there about change the numbering. Don’t cut and paste it around if you can avoid doing that. It just can break some of the programming. So yeah, just changing the numbering there is a great move.

Ryan Levesque:

Yeah. It’s a simple way to do it, right. You might say, “Wait, it’s easier to just cut and paste and move it around.” But it can cause things to break and cause a whole bunch of issues. Okay. So this is the easy option. The medium option, same thing, right? So medium option operates the same way. The only difference here is that you’ve got multiple answer options. Now, one thing that comes up whenever we… Excuse me, multiple questions that diagnose a person’s bucket. Now, one of the things that comes up consistently is people say, “Wait a second, do I need to have like answer number one, always correspond to type A, and then answer number two always correspond to type B and so on and so forth? Aren’t

people going to figure out my quiz if answer one always connects people to A? Aren’t they going to be hip to it and be like, “Ah, okay, I’m not going to select answer one.”

Well, one of the benefits of using Bucket is that it gives you the ability to randomize these choices. You can randomize the order of your answers so that every time someone takes your quiz, they’re going to see the answers in a different order. So that happens in the background, but here you want to make it very clear on what corresponds to type A, type B or bucket A, bucket B, bucket C, bucket D and so on and so forth. So that’s the only consideration that I would draw your attention to here in the multi-question outcome mapping tab.

And last but not least scoring, for the few of us that might be using scoring. And again, you’re going to see why this is really an advanced tactic and advanced technique. If you are mathematically inclined, if you have an advanced degree in statistics, you were a math major, you spend time on brilliant.org for fun and you do calculus in your spare time. Then by all means, this is going to be very much up your alley. If looking at this and you’re wondering, “How did you come up with this scoring algorithm? And why is it like this?” Then it probably is a good indication that this is not for you. Just because again, there’s no need to do it unless it’s absolutely necessary.

This here is going to determine your scoring algorithm based on a combination of the number of buckets that you have and the number of scored questions that you have in place. So if I change this number right here to say seven, you’re going to see here that it automatically changes the scoring algorithm, which is going to determine which bucket someone lands in based on the answers to their questions, to the questions that you are putting in front of people. So keep that in mind as you’re doing this.

And again, you’re going to want to have your buckets in the order. Excuse me, you’re going to put your answers in the order that correspond to your buckets. So please order your buckets above from highest to lowest. Sorry yes, from highest to lowest, because you’re going to see here, this represents your score ranges. Do not amend these score calculations. They’re here for a reason. You might be saying, “But wait a second. I want my scores to be one through 15 or whatever.” This scoring algorithm here is very intentional. And it determines what bucket someone lands in based on how they answer your question. So again, if you look at this and you’re saying to yourself, “I don’t even understand this.” That’s your cue that you should be moseying on over to the medium or easy tabs in this spreadsheet, and they are going to be your friend.

There are completed examples of this in action. You can see here, the example, the easy example. You can see the medium example, just as a great way to see what this looks like when it’s fully completed. And an example on the hard one as well. Just so you can see what this should look like when you’ve completed it. When you’ve completed it, the reason why you want to go through this process, even if you are building your quiz yourself, is because you A, want to make sure that you have a record of everything on your own.

You don’t want to just rush to the software and start typing it in otherwise you run the risk of having everything from spelling mistakes, to not having the optimal character length, to not having a record of this if you want to recreate the quiz later on and do a variation of it. You want to have it documented in this format. This is what we do in our company. This is what all of our most successful clients do. And if you are going to be relying on the Bucket team to do the technical build out of your quiz, you’re going to want to turn this into them as well.

All right. I think that covers everything on this front. Michelle, I know we are a bit tight on time. I know that we’ll probably go over a few minutes for those of you who are here wondering, ” How are we going to wrap this up in the next 10 minutes from now?” We are probably going to go over a few minutes. I want to get through some important points. But Michelle, does that cover everything that we need to cover on our spreadsheet? If we’re able to just do a quick recap on that?

Michelle Falzon:

Yes, it does. I saw some questions from people about if they don’t want to use a branching question. You can still fill in question two. You just don’t fill in all the branching options over on the right hand side. So that’s just one point to clarify. I saw a few people asking about that. And the other was on the scoring option up on the top right, what Ryan was saying about putting from highest to lowest. If you are using a score quiz and you are going from beginner, intermediate, advanced, you just want to think about the placement of those buckets over in that top right hand section and have that highest bucket, the highest score. So if it’s advanced, that would be the top bucket. Just to clarify that one point as well. Otherwise I think we’re good, Ryan.

Ryan Levesque:

Beautiful. All right. Now the good news is if we go back to our slides here, the good news is on this step four of the quiz. The good news is that once you’ve completed this, there are quiz templates inside your Bucket account that make this process as easy and seamless as possible. In fact, there are three of them right here that I want to show you very briefly that are going to make this process as easy for you as possible as you go through it yourself.

One quiz, three ways. This is the same quiz, three different ways with the easy, medium, and hard approach applied to it. You can see right here that in this example, we have a wealth coaching program that we are selling on the back of this quiz. We have five different buckets, we’re putting people into. You can see what they are right here. And I’ll show you inside of Bucket, just how beneficial this can be. So let’s take a look at this right now. If we go to my screen, you’re going to see here on my screen, that there is a series of templates inside of Bucket. We’ve got the easy, medium and hard templates. Same quiz that we’ve built three different ways.

This version right here, if I go to our funnel flow. And it’ll just take a minute for this to pull up on my screen. If we look at the funnel flow, what you’re going to find is that it has all of the questions. Oops. I must have gotten logged out. If we come back to me, please. Let’s see, if I can try this one more time. Let’s see. Okay. Bear with me one second. I loaded this all up before we went live and let’s see. I got logged out. All right. It’s going to take me a minute to pull this back up. I’ll probably just show one of these just in the interest of time. All right. Let’s see. It’s going to take me a second to get back in and if I can’t do it, I will use the slides to show on my screen. Yeah. Yeah. Okay.

What I’m going to do is I’m going to just show slides on my screen, in the interest of time and do it like this. So if you bear with me one second, that version that we just looked at right here. Let me see if I can do this. Right here. Yeah. We’ve covered this. Let’s do it like this. Michelle, are we able to bring Jenes on to maybe walk through it on-

Michelle Falzon:

I think that’s a great idea. Ryan Levesque:

All right, let’s do this. Michelle Falzon:

Yeah.

Ryan Levesque:

Great. So Jenes, for those of you who are not familiar, is the customer support manager over at Bucket. And what we wanted to do was invite him to come on and share a little bit inside of Bucket itself, so you can see some of the functionality when it comes to building and creating your questions. This is beneficial for you, whichever path you’re choosing.

If you are having the Bucket team build your quiz for you, then you it’s helpful for you to know this. You can see what the Bucket team is actually going to be doing. If you’re doing this yourself, you absolutely want to see how this works so you can do the technical pieces yourself. And if you’re going to do a bit of both. You’re saying, “Well, I might have the Bucket team build one of my quizzes, but I might build other quizzes down the road, which is probably 95% if not more of us here.” It’s going to be beneficial to see both sides of the equation. So with that, I’d love to introduce to you the one, the only Jenes Mier, who’s joining us here. Jenes, are you able to hop on my friend and pop on into our little session here today?

Jenes:

Absolutely. I’ve been right here the whole time, listening to all you teaching and just getting all that knowledge.

Ryan Levesque:

I love it, man. I love it. So Jenes, I’ll turn the screen over to you. I’ll let you show your screen on your setup whenever you’re ready and pull it up and-

Jenes:

Sure.

Ryan Levesque:

I don’t know if you’re able to do this. What I was trying to do. I just got logged out and was having trouble logging back into my account. Are we able to show Jenes’ screen or is that-

Jenes:

Yep, I’m just bringing it. Ryan Levesque:

Okay. Jenes:

Just let me know if you can see that. Ryan Levesque:

Yeah, yeah. We can see it now. Why don’t we just take a look at… Take us through what you’re going to show us and maybe a few things that I’ll ask to point out and speak to.

Jenes:

Sure. Well, as Ryan was saying earlier, the cool thing about the software, and it’s been simplified in a way that you can just get this up and running in one hour or even less, is that we have templates. And there’s a bunch of templates for you to use. All you have to do is just choose the one that you like and the one that has the layout that represents more your brand and your product. And usually what we do is that

once you have located or identified the funnel that you want to go with, we usually go here on options and we click on select and customize. Once we do that, and just for the sake of the exercise, once we do that, what’s going to happen? So the system’s going to start copying a version of it. And it’s going to take a little while because it is copying all the layouts and all the elements of the funnel.

But just to make it simple for us, I’m just going to bring it here to what’s going to happen next, which is we’re going to bring it right to the canvas where we have all the elements that Ryan just mentioned. I’m just going to zoom in a little bit here where we have the pre-quiz page. We also have the questions and I’m going to go into that in just a moment. We have this, I mean, behind the scenes element, which is where we calculate either if we’re going to use mapping or scoring, and we calculate the percentages or the Bucket result for people. We also have the lead capture page and the thank you page or the results page.

Now I want to start with this behind the scenes element, which is basically for your eyes only. So here is where you want to start calculating whether you want to go with mapping or scoring, and it has this very easy to use toggle. So based on if you want to go with the easy approach that Ryan mentioned, or with the hard approach, you can just toggle the switch here either if you’re going to go with mapping or scoring.

So for my example, I want to use scoring. Mapping, I’m sorry. Because it is the one that actually I like most. And I have already designed three different bucket types or three different bucket names. Now, if you want to edit, I’m just going to assume in a little bit more so you guys can see exactly. When you hover over the mouse on the bucket name, you have this pencil icon. And when you click there, it allows you to change the name of the bucket. If you’re using a template, it already comes with a bucket name, maybe that doesn’t represent your brand. So all you have to do is just edit it and change it to something that is more relevant, relevant to your quiz. So mine has bucket type A, type B and type C.

So after I have decided on the mapping or scoring and given a name, I’m just going to show you guys here the question section, which is what we were learning today. And as you can see, this template came with a series of questions already built in for me. But if I want to edit, maybe I have different type of wording or text that I want to use. All I have to do is zoom in a little bit. I’m just going to use one of these questions here. I’m just going to zoom in a little bit here. So there are two ways to edit these questions. Either I can do it directly from here. You see that it’s so intuitive that when you hover over, you have this pencil symbol indicating that you can just click and edit.

So that’s just if you are just making very little edits or very small changes. But if you want to do something major or some other changes, I recommend using this feature called editing builder. What editing builder does is that it brings you directly to the builders as you can see here, and it gives you a bigger illustration or more options for your questions. So I’m going to go for it through each one of the properties or options that we have, we have popup properties and question properties. And the best way to understand is that popup properties, it’s about the behavior and how you want the popup of the

question to behave in the appearance. And the question properties is more about the styling and all that. So I’m going to go with popup properties.

So the first thing that I have here is whether the size of the popup. I’m going to leave it as S because it’s a very good size in all kind of devices, either it’s mobile, tablet or desktop. I can also add something very important that Ryan mentioned, as you can see here, I can add a progress bar. And you can see here at the right hand side, it already appear. Whether if I toggle off or on from the left hand menu, I have my progress bar. And I have it at 20% as Ryan indicated, because it’s one of the best practices. And you can always change the color if you go to the progress bar color here. I have already put it my hex color here, but you guys are totally free to put any color that represents your brand a little bit better. So that’s one thing.

If you wish to add a next and back button, you can also do that just by switching this toggle here and you’ll automatically have a next button and also a back button. For my exercise, I don’t want to use a next and back button so I’m just going to keep them off. But you guys know that that is part of the popup properties and what you can add to your questions.

Now on the question properties, which is more, if I want to use images, for example. Maybe I want to add an image to this question to make it more interactive so people can feel more welcome or more engaged with my quiz. So I have an option to add images just by switching this toggle that you guys see here. Now, right now I’m just going to add a couple of images here so you guys can see. I just double click on the ima.ge icon and I automatically am driven to my library where I can just add new images or use images that I have already imported inside my account. So it’s like importing any image on any other software that you’ve seen before, it just drag and dropping. So I’m going to use this one, select and it’s asking me to just determine what’s going to be the size of my image. I’m going to do one more for this exercise. And there you go. And there’s one more. This funny guy here.

Ryan Levesque:

Yes. I was hoping you were going to do the chihuahua. Jenes:

Yeah.

Ryan Levesque:

It’s like my dog here. I’ve got a dog that looks just like the one on the right. Jenes:

I love dogs. That’s why I went with this topic. Dogs are my everything. Well, going back to my example. So you guys see it’s very easy to add these images. And what if I want to sort those images, choices in a different way? Right now they are three in a row, but what I want to do two? So here underneath is a choice per row. I can do two and you see how that changes immediately. Or maybe I can do four per row and that changes immediately. So that is, I mean, totally up to you, how you guys want to do this, in case you want to use images. So that’s how it will go.

Now I’m just going to turn that off briefly because I want to show you something else and it has to do with this menu bar at the top. And what if you guys want to add, I don’t know, maybe bold. I mean, bold some words to make the words stand out more so people can really be driven to what is important like this example here, like bills, lack of options, spiraling or regret.

So the way to do it is that I’m going to click over the text and just select to highlight whatever word I want to highlight. I’m just going to use this one that is already here. And I’m just going to click the bold option on the top menu bar. And it’s as easy as that. It’s very easy use. It’s right there. Always it’s present. And not only that option, we can use colors. Maybe I want to use a different color for this word. And you guys see it already changed color. It went from black to purple. I can use also italic or I can change the size of the words. Maybe I want this statement to stand out a little bit more. So maybe I want, I don’t know, 30 pixels.

And I’m just exaggerating here a little bit, but you guys get the point. You can just change the size or even the type of the font type. Maybe I want, I don’t know, this one that stand out more or maybe another type of font right here. So this is how many options. You can also add emojis by the way in case this is more interactive. I can add emojis if I want to. And that’s going to make my quiz more interactive with my audience. And again, that depends on your audience and the approach that you want to have. Now, another cool feature from this and see, we haven’t moved in a while from this screen. You have everything in one page. Not only the properties and the styling, but also the formatting. Another cool thing is that if you want to add or edit more options or more questions, you don’t have to go back and forth. You can do it from here at the top left corner of this menu bar. You can switch and move between questions. I’m currently at question two, but if I want to edit question five, I just have to select it and it automatically takes me to that question. Maybe I want to edit here a little bit, just do some bold styling and you guys see how easy it is. Just double click and that’s how you guys edit questions in case you want to use what comes already with the template.

Now what if I don’t want to edit? Maybe I’m missing one question. Maybe I want to add another question. Well, I’m just going to take you guys back to the canvas here at the top left corner. We’re currently in the builder. I’m going to take you back to the canvas and I’m going to add one more question. I’m just going to zoom out a little bit, because this is where I left earlier. And I want to add maybe another raise the wheel question. Maybe I only have one and I want to add more so that people feel more welcome to my quiz.

So I’m going to make a little bit of space here and here’s where I want to position my new question. Now as you can see, there’s some connections already made so that way the system knows how to move people between the funnel. But because I’m going to add another question, I’m going to make sure that I delete those connections for now, so that way I can bring another question in this part.

Now on the left hand, you see all the components that you can add on a quiz because we are working with questions, I’m just going to minimize the rest of options because I don’t want to focus on that. I just want to bring your attention to this part specifically, which is quiz questions. There are four types of questions. You can use radio question, checkbook questions, long input or short input. For this example, I’m using radio question and it is as easy as just drag and draw. There you go. And I have my brand new question here.

So what I’m going to do is I’m going to really quick go back to my spreadsheet where I already have the question that I want to add, and I’m just going to copy and paste it here. Because the changes are very small changes, I’m just going to copy here. So option A, B and I have option C on the three options.

Now the way for me to add another option is right here. Let me zoom in a little bit more so you guys can see that better. It’s right there. Add another option. It will automatically bring one more for me. All I have to do is double click and just type whatever my option is going to be, option C. Now that I have already added my question and what I want, I just need to make sure the connections are made by dragging and dropping these red dots from one side to the other. So drag and drop from one, two. And right now it says question A, but I can change it. That’s going to be question two. And then from two to question three again, drag and drop this red dots, making sure that all the choices are connected. And again, I can always edit this sequence of questions to be more linear, one, two, three. And as you can see, that’s the way you add new questions or edit existing questions to your quiz.

Now, lastly, we have already covered the editing question and adding new question. Now the last part that Ryan was talking about was about connecting new questions so they can determine the bucket or the result that people is going to get at the end. So as you guys saw earlier, I have three types of bucket, A, B and C. So how do I know based on their answers where they’re going to land. So this template came already with some pre-established outcome mapping for me, as you can see. You can see how different these little squares are. They’re orange-ish somehow, so that means that they are connected to some buckets. While those on the left and right side, they are kind of white. So that means they’re not connected.

Now this is already, like I said, it came already with a template, but I don’t want to use that specific question for the outcome mapping or to determine my bucket. So what I’m going to do is undo or remove this mapping that it came with. So the way to do it, I’m just going to zoom a little bit more here. And the way to undo this mapping is just click on this orange box. And as you can see, there’s a check box already made. All I have to do is click again on it and it will disappear. And you see how they change colors from orange to white. So I’m going to repeat the same step with the other buckets, just to make

sure that I remove whatever bucket it came with. I’m going to zoom out a little bit, so you guys know now they’re all the same. Now it’s time for me to determine what is going to be my question, determine the bucket types or the bucket labels or names. So I’m going to use question two for that. I’m going to zoom in a little bit. And just as I did last process of removing the bucket names or bucket tagging, I’m going to do the same here. So just click here on this option, and I’m just going to click over the bucket name that it’s going to be connected to this specific option, which is Option A. So I’m going to do Option A with Type A, I’m also going to do Option B with Type B, and Option C with Type C. And that’s how I do the outcome mapping. Now, as you can see, I went with the AC approach. So only one question, it’s going to determine my bucket. And if I move back to this bucket column, you’ll see something here indicating how many questions are basically dictating this type of bucket.

For now, it’s only one. You can see only one question is being used for Type A, one question for Type B, and one question for Type C. If I were to add more, I’m just going to do this here. You’ll see that automatically changes to let you know that two questions are needed to land in this bucket. Or if I do this for Type C, then it says that two questions are needed to line on Type C, while Type B only needs one question. So, I’m just going to undo that really quick to go back to my original example. And that is basically how we add questions, edit questions and determine your buckets using outcome mapping. And again, it’s been very simplified process. Drag and drop, couple of clicks, and you’re good to go in a matter of minutes. And well, that is it for my demo.

Ryan Levesque:

Jenes, that was so well done. Can we just give it up for this gentleman right here for taking time to do this. Jenes, that was awesome. Let’s send some Jenes love inside the chat thread for those of us who are here right now. And I want to remind you, by the way, that what Jenes is showing you, all of this training is available inside the bucket knowledge base, which you can get access to. I’m going to go to the link myself. It is support.bucket.io, support.bucket.io. And let’s see if my internet’s loading here. I was having a little bit of a issue before. Here we go. You can see support.bucket.io. There are videos, step by step screen cap tutorials on how to do all sorts of various elements inside of a bucket. You can see right here. All of it is incredibly well documented, step by step.

For those of you who are doing this, you can see there’s animated little elements here that just kind of walk you through how to do all the different steps along the way. This is the fastest way to get access to kind of technical, how to videos on all the different things that you might be wondering about that are running through your brain right now as you’re starting to get excited about the possibilities, about what you can build inside your quiz. It’s all right here, inside the knowledge base, support.bucket.io. And if you have a question after you’ve searched inside the knowledge base and you’ve looked and you’ve said, “Gosh, I still don’t see the answer to my question.” In the unlikely event that something isn’t answered here, you can always shoot an email or submit a ticket to our team by clicking at the bottom of the list right here. That’ll get to Jenes and the support team, and we will be able to help support you along the way.

And then last but not least, for those of you who are relying on the bucket team to build out the technical pieces of your quiz, you can say, “All right, this is great. I love knowing how to do this right now,” but knowing that our team over at the bucket sister company is going to be building this out is something that you can rely on as well. So, you’ve got the best of all worlds with this process. Good. All right. In the final few minutes that we have here together, I’ve got some important announcements, some very important next steps. And we’re going to be talking about your homework and where we go from here. So first things first, your homework is to complete this four step checklist, right? So begin with your buckets, decide on how you’re going to diagnose first draft of your questions, and then add the spreadsheet to your…

Add to spreadsheet the second draft of your questions in the way that we’ve just gone through here today. Once you’ve done that, I want to invite you to take a screenshot of your Quiz questions spreadsheet, and post that inside the Facebook group. So the way you’re going to do that, if you bear with me one second, is you will log into your spreadsheet. If we can pull it up on the screen. You’ll log into the spreadsheet. I’m going to zoom this out a little bit. You’ll take a screenshot of this. So use whatever screenshot software that you might be using. Take a screenshot of this right here. I use the screenshots software right here. You’re going to grab it and post it. So if we come to me for just a moment, as I click the right things, to get this working, I’m going to take a screenshot of this.

And I have a sneeze that is going to either come when I least expect it, or it is going to come back. Let’s see if I can hit the refresh button right here, go to quizhome.com. FB and see if I can pull this up. Great. All right. So what you’re going to do is you’re going to go into the group, and you are going to find a post like this, a new post, a fresh post, post your screenshot, and we are using this week #QuestionsDone, #QuestionsDone. And when your questions are done, you can use that hashtag poster right here, a little smiley face, maybe put a comment or two on how you’re feeling about getting that done. Post it inside the group like I’ve done right here. And once you’ve done that you have officially completed the work from this week. Now all of this is summarized inside the workbook, which I believe is on page 24, 23. There we go. It’s all right here. Okay. There we go. 23, 24 and it is summarized. I think it’s right there. Am I missing a page Michelle, or is it right here?

Michelle Falzon:

It’s just 24. It’s pretty simple. Steps one and step two. Ryan Levesque:

Got it. Okay. Complete the four steps and then grab the screenshot. Oops, clicked on it by mistake. And it’s going to take you there. So page 24 explains the homework again. As Michelle mentioned, it’s pretty simple. Again, the hashtag is questions done, #QuestionsDone. All right. In our final few minutes here together, I want to leave you with some important information, share with you some important announcements of what’s coming up this week. Because we got some cool extra goodies that are coming

up this week, some bonuses and such. And I want to show you exactly how to access those and leave you with some important next steps before we wrap things up. Remember the name of the game this week is Seeking Simplicity on the Far side of Complexity. So keep it simple, resist the temptation to make it more complicated than it needs to be.

Remember complexity is that black ooze that you’ve got to fend away. If you need any technical help with using bucket the software again, your first port of call is to go to support.bucket.io. If you have a question that is not answered in the knowledge base, you can go to support@bucket.io. That will send a support ticket to the technical bucket team. Remember that is a sister company. It’s a separate team of technical experts that are there to support you along the way. Do not post your technical bucket questions inside the Facebook group because they will not get answered. If you’ve got a technical bucket question, make sure that you use the appropriate channels to get the support, to help you along the way.

Extra bonuses coming this week. First bonus that you get access to is the Affiliate Training bonus. For those of you who signed up and who qualify for this bonus, one of the things that we have done is put together a training on not only how to sell other people’s products as an affiliate, using Quiz funnels, but also we are even going to give you one of our products that you can sell as our affiliate and make a commission on it using a Quiz funnel that we’ve developed that you just may have seen us use in some of the training over the last few weeks. There is a special bonus training that is going to be released on Wednesday this week. That’s Wednesday. I want to make sure I’ve got the dates right on the slide. Wednesday, July 13th. That is correct. At 12:30 PM US Central Time. That’s tomorrow. We are also doing a Watch Party. So even though the training has already been recorded, it’s already been filmed, it’s already been put together. We’re kind of debuting it all at the same time.

So it’s an opportunity if you want to join us and watch it at 12:30 PM US Central Time. That’s the same time we started today’s training. You’re free to do so. After the Watch Party is over, the training will be made available inside of the online learning area where you’ll be able to watch and rewatch it at your leisure. That’s the first update that I’m excited to share. Second update that I’m excited to share is we’ve added a new video in the week one training. To account for some of the up to the minute updates that Facebook has made to the process of getting your ads running, getting your split test running and all of the exciting things that you can do inside of Facebook when it comes to testing your Quiz hook and getting it out the door. So we’ve got a brand new video that we have just recorded, that we are making available inside that area, along with a resource that you get.

And I want to take you inside where that is, so you know exactly where to find it, if you bear with me one second. And that is right here. Okay. So once again, when you log into the online learning area, you go into the Quiz funnel Masterclass 3.0, go back to week one. So that’s in Module one, Week one, Module one, Lesson one, your Quiz hook, Session two, Testing your Quiz Hook homework. We have updated this training with a brand new video you’re going to see right here from our chief marketing officer, Trey Sheneman, which replaces a video that was in there a little bit earlier, that kind of just covers some of the most recent up to the minute updates that Facebook has literally just been rolling out right now, as

we speak, that walks you through the entire process of setting up your Facebook split test, all the things that you have seen in the previous version of this video, we’ve just updated it.

And the reason why we’ve done this is one of our core values in our company is continuous improvement. Staying up to date, staying up to the minute and we wanted to make sure that you had access to the latest and greatest way to get everything set up. We’ve also timestamped everything. So you have a timestamp of everything inside this video, so you can get to the exact section that you need to get to. We’ve clarified some of the things that were kind of new questions that we’d never really seen before in this community. So we wanted to address some of those questions, and we’ve even put together a brand new resource you can see right here, Quiz Funnel Masterclass, 2022 Facebook ad set up guide July 22 update. We’ve just updated it for this month, right now as we speak. So these updates are here.

You can see the latest and greatest updates here with these two resources, latest and greatest updates with this training video right here. And we can give Trey a nice virtual round of applause for working on that over the weekend, to get that into your online learning area. Next announcement is on Friday this week. We have our Q&A session coming up. It’s our third Q&A session. Once again, every Tuesday after the live training, we have a Q&A post that will be made available. This week’s post looks a little something like this. I’m going to go to it right now. Make sure that it is in fact live. It is. If you go to QuizFunnel.com/Ask A-S-K, that is a link where you can submit your question for this week’s Q&A. If go to that screen, it looks a little something like this. And you’ll see it here on the screen.

We’ll be making this live immediately after this training is finished. So this will go from commenting off to commenting on we’ll make the commenting available for between now and 3:30 PM US Central Time on Thursday, which gives us enough time to review your questions, prepare our responses and jump in and do that. The link again is QuizFunnel.com/Ask. That Q&A session is happening at 10:30 AM on Friday. Now, the next thing I want to make a mention to is that we have our very first VIP bonus, that is kicking off on Thursday this week. And so it is our last chance to upgrade to VIP. So for those of you who did not upgrade to VIP, some of you have been asking, “Wait, can I get access to all the VIP bonuses?” Well, we have decided to open up one last chance to upgrade to VIP before we kick off our first VIP only session that’s happening on Thursday this week. As a reminder, as a VIP member, in addition to getting priority access to getting your funnel built before everybody else.

In addition to getting access to all the kind of great early bird bonuses that VIP members got access to, you get access to four additional VIP bonus trainings. And the first one is happening on Thursday this week, where we’re going to be going through the process of setting up your very first ever web 3.0 NFT. I’m going to be showing you how we’re doing it in our business. I’ll be bringing in an outside expert who’s going to walk you through that process. So for those of you wondering how you can incorporate blockchain into your business, we’re going to be doing a detailed step by step session that kicks off on Thursday this week at 10:30 AM US Central Time. Next week, we have a special session on how to make

sure your Quiz funnel is GDPR compliant with a data and privacy session with Jodi Daniels. This is a VIP only bonus session that’s happening on Thursday next week.

On Thursday, the following week, we have a special session with How to maximize your email strategy post Quiz with on support CEO, Landon Ray. What emails to send, best practices for emails, what we’re seeing right now, working better with email than anything else. Length of email, timing of email, which emails to send, how to customize those emails and much, much more. And then last but not least in week six, we have a special VIP only session with our CMO Trey Sheneman, all about traffic. This is in addition to our traffic week where we’re going to be covering advanced traffic tactics that we are using in our business in conjunction with quizzes, along with the emerging traffic sources, that we’re going to be revealing to you for really the first time ever that we’re using in our business.

So we’ll be covering on that VIP only session things like LinkedIn, how we’re using small unknown traffic sources to get some pretty exciting results and much, much more. So there are huge benefits to upgrading to VIP, if you’re not already a VIP member. And the way to do that is by going to QuizFunnel.com/VIP. QuizFunnel.com/VIP is going to take you to a page that looks a little, something like this. And you can see we’ve decided to reopen the opportunity to upgrade to VIP if you’ve not already done so. Really for just a little over 24 hours until tomorrow night at midnight, US Pacific Time, 11:59 PM US Pacific Time.

And you can upgrade to VIP today, if you are a standard member of the Quiz Funnel Masterclass, by going to this page, clicking this Upgrade to VIP button and submitting a one time payment of $500 to get access to this. You get lifetime access to all of these bonus trainings. You get to attend these trainings live. You also get an NFT certificate that proves that you’ve completed this course, which is incredibly valuable that you’ll be able to add to your LinkedIn profile and your resume and so on and so forth. With a unique identifying code that proves that your data is real and verifiable by the ASK Method Company. And you also get DFY access, which bumps you to the front of the line for getting your Quiz funnel built before everybody else.

And so all you need to do is go to that link QuizFunnel.com/VIP, to upgrade to VIP. It will take you to a screen that looks like this. It’s a one time payment of $500 that you get access to. And it’s really as simple as that. So QuizFunnel.com/VIP is the link. And I just want to make it really, really clear. This is the last chance to upgrade to VIP. I know some of you’re saying, “Oh, I’ve been waiting for this opportunity,” or “I’m on the fence.” Now’s the time. After this, we’re closing the doors and that’s it. And you will never, ever, ever be able to get access to the live VIP sessions. You will not be able to get access to any of those bonuses. So I don’t want you to have any remorse saying like, “Oh, I should have got in. I should have upgraded to VIP.”

Now’s the time to do it. The link is QuizFunnel.com/VIP. Today’s the day to do it. And that’s the number one thing that you want to get done here today, if you are not yet a VIP member. All right. So we’ve covered that. Next up, we’re going to be talking about, Get Creative. So we’ve shown you images here of

what we’ve done. I want to remind you that when you use the hashtag Get Creative, you get your name in the mix to win the ultimate, Get Creative kits. The hashtag is #GetCreative and you want to do that. And then a final reminder here that you are on a hero’s journey. Remember this. You are on a hero’s journey, just like all the heroes that we’ve looked at. You’ve accepted this call to adventure. You’ve met the supernatural aides, the helpers, the mentors, the course advisors, the instructors, the guest speakers, the experts along the way, helping you on this journey.

And if you find yourself feeling like you are in the abyss, just know that this is the process of death and rebirth. You’re going through a transformation right now. And in order to experience any transformation, you must first go through the abyss, so you can achieve that transformation and return a changed person with new skills, with new life and a new phase of your life in front of you right now. This is not just for superheroes and Jedi warriors. Remember, as a business owner, you are on your own hero’s journey. And when you find yourself getting stuck inside the belly of the whale, say those three words to yourself, “Just keep swimming.” A few ASKism success tips to remind you, remind yourself of the number one rule of Lego. Emulate before you innovate. Resist the temptation in these questions to just go off your own intuition. Follow the process as it’s been outlined, this is the path to success.

Remember the name of the game is to stay in the game until you win the game. And that’s all about commitment. All about making the commitment to yourself, making the commitment to your business, making the commitment to the vision that you set out for yourself and your big reason why. Your level of commitment to your why will dictate your level of success in life and in business. Remember that done is better than perfect. You don’t have to get it perfect. You just have to get it going. And the best time to get it going is right here, right now today. So with that said, we’re going to end with our final exercise of the day. I want to invite you one final time here today, inside the comment thread to head on over to the chat QuizFunnel.com/chat and let us know what your single biggest takeaway of the day is here today.

That’s #Takeaway and Michelle and I will wrap things up by reading off some of the biggest takeaways from today’s session. It could be something about the questions that you’re asking. It could be an aha moment. It could be an insight. It could be one of the examples. It could be the process of creating your questions. It could be the simplicity on the far side of complexity. It could be a sound bite. It could be an aha moment from something that you did earlier in this process, that’s coming into clarity, that’s coming into focus for you. Let us know what your single biggest takeaway of the day is here today. And Michelle, if you’re able to refresh the comments on your side, I’d love to invite you to share a few takeaways that jump out to you. And then, I’ll jump in and share a few from my perspective as well.

Michelle Falzon:

No problem. There are many, many people who’ve taken away you are seeking simplicity on the far side of complexity, including a Maxwell and Alexander that I can see here. Denise Guff says her big takeaway is, “Keep it simple, keep it super simple. Your client needs solutions to their problems now, and this expedites you getting your Quiz out into their hands,” which is so true. I absolutely love that perspective,

Denise. And Robert Baldwin, I love his, “Cancel my week. I got to get my Quiz done.” And last one from Shanna White. “My Quiz is the ideal conversation I want to have with three to five variations of my ideal client.” Boom, mic drop right there, Shanna.

Ryan Levesque:

Love it. Amy says, “Take away, you can make a Quiz with just one question mapping to the buckets.” Indeed. “It’s way simpler than I thought.” Absolutely. If you allow yourself to find that simplicity on the far side of complexity, you will get it. It will become a reality. It’s inevitable. Kathy says “bucket.io is a lifesaver.” Indeed. Denise says, “There really is a process.” And Adriana says, “The transformation is waiting for all of us. Simplicity is on the far side of complexity.” Indeed. So as we go through our final few slides here today, yes. Using that #Takeaway, I want to remind you again, coming up next Thursday, VIP, if you haven’t already done so, go to that link QuizFunnel.com/VIP, make sure that you upgrade to get access to that because once tomorrow rolls around, there will not be any more opportunities to get yourself in as a VIP.

We’ve cracked the door back open for just a few hours before we close it back up and focus a hundred percent on our VIPs. Friday, Q&A, remember if you’ve got a question, use that link QuizFunnel.com/Ask. We’ll be covering questions in this Q&A session on Friday. And you know what you need to do between now and then your goal this week, in preparation for your Quiz pages is to get your questions done. #QuestionsDone.

Use that spreadsheet, it’s your friend. It will help make this process as straightforward as possible. So that way next week you can finish the final piece of the equation, which is your Quiz pages, and be in a position to submit all of your work to the bucket team, to build your Quiz for you. Can you believe that it could be as little as a week away from today and having your Quiz done?

Congratulations. That concludes this week’s session of the Quiz Funnel Masterclass. We’ve got a big week in store between the Watch Party happening for the affiliate bonus, the first VIP session that’s happening on Thursday and the Q&A that’s happening on Friday. And for everyone, I just want to wish you a great rest of your week. A great rest of your day. I look forward to seeing you inside the community. Take care and talk soon. Goodbye.

Ryan Levesque:

Hello, hello, hello, everybody. Welcome to our special Q and A call here today. We’re going to kick things off in just a moment. I want to welcome you to today’s session. I’ve got a few special guests who are going to be joining us here as we kick things off here in just a moment, to give you a chance to get settled in and join us here in this special Friday Q and A, one of my favorite ways to wrap the work week before we dive into the weekend. We’ve got a chat thread going on over at quizfunnel.com/chat, that you can participate in and just head on over there. And you just let me know that you can hear me, you can see me okay. Let me know what’s up, what’s the best thing that happened to you this week? What’s the best thing that happened to you this week? It was a full week, a long week. I know for many of us, you might be looking forward to the weekend. You might say, “Whew, glad that Friday’s here.” But I’d love to know, best thing that happened to you this week. Hey Penny, hey Eva, Irene, Eric. Great to see all here, for those of us just joining us right now. Yes, love it. Love it, love it, love it. Hey.

Looking forward to that wisdom as well, that Charl and some of our special guests will be sharing here today. Yes, good morning, good morning. Hey Suzanne. Hey Susan, Sherry, Maria. Maria says, “Best thing that happened to me, I talked with Doug.” Great to see that. Great to see that that was the best part of your week. “Best thing, learning about NFT.” That was kind of cool, right? Having that learning experience together? Rachel, “Best thing, learning to create NFTs.” Love it. Thomas’s best thing. “Making progress on my new quiz funnel,” Charles says, “Can’t wait to dive into the bonus affiliate training.” Yeah, that should be in your bonus area for everyone who qualifies for that as of right now. And you will have to hit the refresh button over inside the Q and A to see what’s popping and what’s happening here. Love it.

Abe from North Carolina, “Figuring out my alliterative buckets was fun,” says Robert. Great. “NFT was amazeballs,” says Susan. Love it. Loving it. So yeah, learning a lot through the process and being intentional about boundaries with myself and all that good stuff. Very good. Beautiful, beautiful, beautiful.

So as is always the case in these Friday Q and A calls, after the Tuesday training, you have an opportunity to pre-submit your questions in advance. And we take a look at the pre-submitted questions in advance and go through them and organize them, find the patterns, the common things that we see over and over again, we assemble them, do a little bit of research, do some work ahead of time, prepare our answers and cover them on this … as many as we can inside this special Q and A, that we have at the end of the week like this, and I’ve got a special guest who’s going to be joining us here in just a moment. A second special guest, who’s going to be joining us a little bit later on here today, but before we do that, so we always like to kick things off with some community news to start our time here together. So with that being said, please join me in welcoming once again to our Friday session here today, the one, the only community manager here at our Quiz Funnel community, Suzanne Buckley. Hey Suzanne, how are you?

Suzanne Buckley:

Hey, Ryan. I’m good, thank you. I’m really good. How are you?

Ryan Levesque:

Doing really good. I’m happy that it’s Friday. It’s been a full week, but this is one of my favorite ways to spend a Friday midday-

Suzanne Buckley:

Absolutely.

Ryan Levesque:

… is with this group. So, we got a little bit of news here this week. What do we start with? What’s the latest and greatest?

Suzanne Buckley:

It’s been an amazing week this last week. We’ve had over delivery from the ASK company end, ASK Method company and we’ve also had incredible delivery from our students. It’s been unreal, watching some of the progress and the growth in students in the community this week. So yeah, so we’ve got two things from the company side, from our side that I want to share first. The first one is some people will already have seen that we’ve got some new video content that Trey has done for us, which is just incredible. And I just wanted to make sure for those who have seen it, that in the ad setup guide, there’s also some definitions around some of those definitions that were causing a bit of confusion a couple of weeks ago. So yeah, that’s all set up in the LMS already with Trey’s video. So, make sure to check that out. I know some students have been raving about that this week, they’re just so grateful to Trey and to you Ryan, for getting that up and running so that it’s completely current. So, that’s amazing, that’s brilliant.

Ryan Levesque:

I’m going to bring this up on my screen, just so we all know what Suzanne is talking about right here. If you log into Quiz Funnel Masterclass, access training, you’re going to go back to module one, lesson one, Your Quiz Hook, and session two, Testing Your Quiz Hook homework. And this is that video that Suzanne’s mentioning right here. So, Trey just went in and produced this video for us here, and a couple resources down below that you’ll see newly accessible here. I believe it’s the July, 2022 update to the Facebook ad setup guide and then the July 22 update to the Facebook ad template as well. So, just up-to-the minute trainings.

The online world is one that is ever-changing. It’s always changing and that is a constant, it doesn’t matter if you came into this business 10, 15 years ago, if you’re just coming into this business right now, one thing that I can tell you, the one constant in the digital marketing landscape is every single week expect changes. Like Suzanne, we just heard about a interesting change that’s happening on Facebook with groups.

Suzanne Buckley:

We did. Facebook groups upgrade, apparently. So yeah, that’s been an interesting 24 hours.

Ryan Levesque:

I like the use of the word upgrade. This is just a little sidebar. If you have a Facebook group, one thing that we just learned, it was literally just a quiet announcement by Facebook, they just whispered it out there. That if you have an older group that hasn’t been super active, make sure that you go in and what, claim … What do you-

Suzanne Buckley:

Yeah, if you’re an admin, or one of your admin team, you need to just get in and just be a bit active in that group. So, it might be that you ran a course or that you had a community a while back and you’ve just let it tick over. So you’ve not paused it, you’ve not archived it, you’ve not deleted it. If it’s just ticking over Facebook has decided in its wisdom, that if the admins aren’t active, that they might invite some of your most active members to become admins in your group on your behalf. Apparently, so there has been a release from Facebook today in Facebook Help and apparently the owner of the group won’t be removed. They remain the owner of the group, but we know how Facebook has little glitches every now and then. So yeah, if you’ve got a group that you’re not active in and you’re an admin, just go and make a few posts over the next week or so, so making sure your group stays.

Ryan Levesque:

I brought that up and invited Suzanne to share that just because this affects all of us. Don’t feel like you’re inside this cage and then we are outside of it as a business. We’re all in this together guys. We’re all in this together and so that’s the reason why we want to do that update because … and by the way, it’s not a Facebook thing. Don’t say, “Oh, I hate Facebook. I’m just going to go over to YouTube.” YouTube does the same thing. They’re constantly rolling out changes. Or, “I hate that. I’m going to go to LinkedIn.” LinkedIn does the same thing. Every platform is constantly rolling out new stuff, constant experiments. Sometimes they let you know about it. Sometimes you have to be in the know, like for example, being part of a community like this, one of the big values, especially when you’re growing your business, is having other people who are on that same journey, who are able to say for example, “Hey, by the way, if you’ve got an old Facebook group, make sure that you go in and make a few posts.” So that way, it doesn’t get taken away-

Suzanne Buckley: Absolutely.

Ryan Levesque:

… and someone else comes in as an admin. So anyways, always new stuff happening and we’ll try to be as responsive as possible. It’s one of the things that we do in our business coaching program, we’re just always responding to the changes happening in the marketplace and sharing those changes with you, so that way you can be prepared as best as possible. So we got new video content. What else do we have that is new, that we want to talk about?

Suzanne Buckley:

Yeah, so just on that same theme, we have another new video that’s just gone up today. One of the things that we thought would be a really good bonus addition to Tuesday session was an amazing video. I have to say, I watched this … Well, it’s afternoon for me. I watched this afternoon. And Michelle as a kangaroo whisperer really got me excited. So, the video is quiz as a conversation role play. It’s a bonus video that we’ve added into your online learning area. And it’s basically Ryan and Michelle walk you through a great way to think about … It’s a really practical example of how to think about your quiz as a conversation rather than a checklist for your quizzes. So yeah, it’s brilliant.

Ryan Levesque:

So I’m going to go here, questions, pages, follow up. Lesson one, Your Quiz Questions. I’m going to click in here and am I going to see it in session one? Is that where I’m going to find it? Or can you tell me, session one?

Suzanne Buckley:

Yeah. Session one.

Ryan Levesque:

Yep, and then right there.

Suzanne Buckley:

Yep, underneath there, [inaudible 00:09:24].

Ryan Levesque:

Quiz as a conversation, yeah. This is really important. This is one of the big … I’ll tell you, right here, right now, whenever Michelle has gone through this exercise and we’ve done this process of replicating a quiz as a conversation and kind of demonstrated this in action when we’ve done this in live settings before, when we’ve done this in previous settings. I can tell you, this is consistently one of the little segments that gives people a massive aha.

So, I would invite you to watch this, especially if you’re right now, struggling a little bit with what questions to ask in your quiz. You’re thinking, “My questions aren’t quite … don’t quite have them right yet.” This would be a great resource for you to go through and watch, that quiz as a conversation bonus

video right here. And again, that’s in the quiz questions training. Yep. Scroll down, click to learn more. Click this link right here to watch and it’ll take you to that video. Beautiful. Cool.

Suzanne Buckley:

And as with all of our trainings, the transcript for that and the closed captions will be following on soon. So yeah, sit tight for those.

Ryan Levesque:

Great, awesome. What else we got? We got a bonus watch party this week as well, right?

Suzanne Buckley:

We do. Yeah, yeah. We’ve got another one this week on Wednesday, July the 20th at 12:30 Central Time. So, this one is about quizzes for clients. So, do you want to tell us a bit more about that, Ryan?

Ryan Levesque:

Yeah. So this past week, a few days ago, for those of you who joined in and participated, we created a training on quizzes for affiliates and how to sell other people’s products as an affiliate if you’re creating a quiz. As well as an opportunity for those who are interested here to partner with the ASK Method company, and use one of our quizzes and sell one of our [inaudible 00:11:08] for those who it’s a good fit for.

Next week, we’re going to shift our attention to talking about yet another way you can monetize the skills that you are acquiring here inside this masterclass, and that is building quizzes for other clients. And it’s a great option, by the way, for really anyone, even if it’s not something that you’ve really thought about up until this point, if you’re like many people, you’ve probably realized two things. Number one, there are parts of this process that maybe you enjoy, that are fun. Parts of this process that are a little bit harder than others. And when you start seeing this process in action, you start to realize, “I can see why there are businesses out there that would rather just pay someone thousands of dollars to do this for them once you’ve acquired these skills and you’ve learned the entire process from start to finish.” So, next week we’re going to be talking about in this bonus, pre-recorded training that we’re going to be making available on Wednesday next week, which you said is July 20th. Is that right by?

Suzanne Buckley:

I did. Yep, that’s right.

Ryan Levesque:

By 20th. How to become a quiz builder on behalf of other clients. So, how to build quizzes for other people, what to charge, how to find your first clients, how to close that first deal, how to structure your agreements in such a way that you’re getting paid the maximum amount. We even have a resource for

you that you’re going to be able to use in the form of a sample agreement that you can use to model for your own agreement, for your own business and a whole bunch of other good stuff. So that’s happening on Wednesday, the 20th. We’re going to do a watch party again, so if you want to kind of be there when the initial screening, so to speak, the debut of the training, that’s going to happen on July 20th at one more time?

Suzanne Buckley:

12:30, Central.

Ryan Levesque:

12:30, Central. Beautiful. And if you can’t make the time, don’t worry. For those of you who qualify, that will be in your bonus area, along with the other bonuses that you get access to as well. So, that’s happening next week. Cool, cool, cool.

Suzanne Buckley:

Brilliant.

Ryan Levesque:

What else we got? GetCreative.

Suzanne Buckley:

Yeah, honestly GetCreative has exploded in the group this week. I think Michelle’s warning that if you don’t use the hashtag, you don’t get entered to the prize draw has really struck a chord with some of the students. We’ve had all kinds of things. Honestly, it’s been creative, it’s been inspiring. It’s been unique. We had fishing has featured in there, there was a fish.

Ryan Levesque:

Love that.

Suzanne Buckley:

It looked amazing, it so peaceful by the river. Whiteboards, sticky notes, pets on desks, all kinds of stuff. So, it’s been really lovely to see. Really exciting to see students just making such incredible progress and going completely analog, completely off computer, which has been lovely.

Ryan Levesque:

I love it. It’s a great thing. I do it. It’s not just a thing that we’re teaching here. I think it’s so important, to step away from the computer and then access a different part of your brain. You’ll have such a better

outcome, when you take the time to go analog, offline and do that. So, I’m loving seeing that. There’ve been a lot of wins that have been happening alongside it. So maybe Suzanne, you can talk us through, we’ve got, I think two awards during the week?

Suzanne Buckley:

We got two awards, two more awards this week. They’re really inspirational awards for me this week. I found myself getting a bit tearful, particularly with the second one that I’m going to tell you about. But the first one, we’ve got a student cheerleader award this week, because we’d noticed that there’s particularly one person, there’s a handful of people but particularly one person, who’s really engaged in the live chat threads and really posting lots of nuggets posting wins, but also cheerleading and encouraging other students within the live chat threads, which has been really exciting to see.

So, Julie Brezenski, I hope I’ve said that right, she’s just been incredible. So I’ve just pulled … That’s a snapshot, those little screenshots are snapshots from the last live chat thread. And there’s so many more I could have pulled in. I could have decorated the whole screen with her encouragement. So Julie, we just wanted to appreciate you. We wanted to big you up a bit, because you’re just doing incredible and it’s lovely. She posted one of her wins and a GetCreative the other day with a big roll of paper and a glass of red wine that really resonated with a lot of people in the group, while she was doing her brainstorming session. So yeah, Julie, we appreciate you.

Ryan Levesque:

That’s awesome. I love that, yeah. Appreciate all the words of encouragement and just the spirit of the community, really, really honoring that and exhibiting that. So Julie, thank you. Thank you, thank you, thank you.

Suzanne Buckley:

Definitely. And our, second award, we’ve got a really significant award this week. I think this is quite incredible. So, we’ve got a breakthrough award for somebody who’s just been really putting in the work. And I know there’s loads of students who have been doing that and everybody’s been making great progress, but this one gentleman just from when he first signed up for the masterclass and was a little bit unsure whether he could make it work just because he felt the mountain was too big. And then just this last couple of days, he’s posted just the most inspiring comment, which I’ve put on the screenshot, but Denis Dion, you’re a legend, honestly. It’s been so exciting to watch you and to be able to have the team to walk you through this last couple of weeks and the comment, “2:00 AM this morning, new opportunities and stop being afraid of what could go wrong and start being excited about what could go right.”

And a couple of weeks ago, Denis, the team were handholding him, just helping him through some of the tech issues he was having and to see him posting that now is just so exciting. So Denis, we salute you’ve pushed on. You’ve done incredible. You’re on the top of that mountain now, I’m telling you. So yeah, we just wanted to bless you as well with an award. So thank you, Denis.

Ryan Levesque:

So thank you, Denis. And Julie, I’m so grateful for what you’ve done and it would be an honor for me, for you to don our very coveted Kick Ask swag here.

Suzanne Buckley:

Absolutely.

Ryan Levesque:

And hopefully wear it with pride. It’s with great honor on my part, to be able to share this with you and carry the flag. So, all you need to do is just reach out to us at contact@askmethod.com, let us know your T-shirt size and where you’d like your T-shirt to be shipped. And we’ll get some merch, some swag over your way and-

Suzanne Buckley:

Amazing.

Ryan Levesque:

… something to keep you reminded of all the great work that you’re doing, as you’re doing it.

Suzanne Buckley:

Great.

Ryan Levesque:

Suzanne, is there anything else on the community news front before we start getting into our Q and A here today?

Suzanne Buckley:

No, that’s it. I’m excited for the questions today and the guests, so let’s do it.

Ryan Levesque:

Beautiful, beautiful. Ladies and gentlemen, Suzanne Buckley, our amazing community manager. Thank you so much, Suzanne. Appreciate it.

Suzanne Buckley: Thanks, Ryan.

Ryan Levesque:

Awesome. So, this week we’ve got a few categories of questions that we’re going to be focusing in on. We’re going to be first focusing on, on questions related to questions. Yeah, it’s kind of meta in that way. And then we’re going to be shifting our attention a little bit later, where I’m going to be bringing on a third special guest who is going to be talking about covering some of the questions that were related to quizzes for affiliates, and some of the questions that came up on the back of the quizzes for affiliates training watch party that we did earlier this week and some of the questions that were in the thread as well. So yes, that was not a misspoken phrase, our third special guest. We’ve already seen our first special guest. There is a second special guest who’s going to be joining us here before we do that.

And in the tradition that we’ve been doing over the last few weeks, bringing in one of our senior marketing experts from the ASK business coaching community, these are the experts that support our annual clients all day, every day, building not only your quiz, but also your business.

We’ve been able to bring in yet another one of our amazing senior marketing experts here today. And our next expert is some of that you may have had a chance to maybe meet briefly in some of the trainings and workshops and things that we’ve done along the way. He hails from, gosh, almost the other side of the world, in South Africa and is someone that has a tremendous experience building quizzes. In fact, he and I have partnered and worked on, I don’t know how many quizzes at this point, projects that we’ve been working on in all sorts of different markets together, someone who is … came into my world when he was looking to build his own business. Has built multiple successful businesses on the back of his quiz. One of which in the guitar space, one of which in a digital marketing space, so building a marketing agency. Amongst just hundreds, I think, of quizzes at this point. And so, please join me in welcoming to our special Q and a session here today. The one, the only, Mr. Charl Coetzee. Coetzee, how you doing, my man?

Charl Coetzee:

Hey Ryan, thanks much for the intro. Awesome to be here with you and all these awesome quizzes or whatever we … Let’s call it the ASK kickers. Really great to see everyone here on the call and super happy to be with everyone and help us through these Q and A sessions, so thanks for that, Ryan.

Ryan Levesque:

Beautiful. We’re getting a lot of love in the comments. Everyone’s excited to be here. I know everyone’s excited to dive right in. We’ve got a whole bunch of questions that are lined up and prepared. So, maybe what we’ll do is you and I can go back and forth for a bit and popcorn. I’ll toss the first question your way. What’s the first question that you wanted to cover and address in today’s session?

Charl Coetzee:

Awesome, Ryan. Yeah, so our first question here is from Lesley Saffron and Lesley’s asking would having two buckets rather than three look, Captain Obvious. The quiz answer is really the person being one or the other, making a third bucket is more of a placeholder. So, we get these type equations a lot of the times as you are going through the training and you … that we say things like eight to 12 questions, three

to five buckets, and we have these things that we say. And we say those things for a reason because there’s a lot of thinking and nuances in marketing and in communication that we don’t always articulate in such clarity, in the sense of talking about all the benefits of why we’ve doing this, what we’re saying. So basically we are giving you the best of the best that works, without actually having to go into why you wouldn’t want to do two or three. But I’m always happy to answer these specific things just to see why do we say this?

Well, you hinted at that already, Lesley, is like if you’re doing a quiz funnel, and if you only have two buckets, then it’s kind of like if you go to the doctor, if he treats two ailments or illnesses, or so to speak, it’s going to not feel like he’s got a lot of breadth of experience and you want to go with your quiz. If you only have two outcomes, then it’s not going to allow you to really speak to the buckets and the segments within your market and with great clarity. So, I would urge you to just go and re-look at things again and see, we say three to five buckets because when you do that, there’s variety and that you can speak to different things. And you can also mention some of the other buckets as you go into your outcomes.

And if you have the webinar in future, you can address things, that you can let people know that there’s different solutions and situations. So, that is a lot of benefits by having three to five buckets. So, I would urge you Lesley, to try and just go and look at what at least adding a third bucket in there. Most of the time we see people using four buckets and that is a nice way in which you can go ahead and break things down.

So, hopefully that’s useful Lesley, and if you need any support, just ask in the group and give us your buckets, shows what you got, and I’d be happy to guide you along the way. You just make sure you tag me in a post. So, that’s my answer to you, Lesley.

Ryan Levesque:

Yeah. There’s a few things in there that I’ll just reiterate. These are nuggets worth writing down. Remember hashtag nugget, anytime that you pick up something that is like a takeaway or an aha. We haven’t gotten to this yet, we’re going to get to this next week, but you’re going to see when you give people their outcome, one of the most powerful ways to show how their outcome is different from everybody else is by talking about the other outcomes, as ironic as that might be. For example, if you talk about, I was just looking out my window the other day, or earlier this morning, and there were a handful of hummingbirds that were out there just feeding. I was just thinking myself, how different, how unique a hummingbird is compared to like the cardinals that are out there, which there’s so much … so different compared to the turkey vultures that circle around our home.

And if I were just to take those three birds alone, a turkey vulture, a cardinal and a hummingbird. And if I were just describe the bird in and of itself without comparing it to the others, you don’t have the full sense of contrast. But if I were to say, “So you’re like a hummingbird.” Now, a hummingbird, you’ve seen a hummingbird before moves its wings really, really, really fast. They’re kind of really small. They feed it on little flowers. Now, the hummingbird type is very different from the turkey vulture type. Now, turkey vultures, they’ve got these big wings that move really, really, really slow. And they circle in the sky. They don’t hover like this. And so, when you talk about two things, or three things, or four things in contrast to

one another, it really crystallizes what makes the hummingbird unique and it really crystallizes what makes the bucket unique when you’re describing a person’s outcome in the back of a quiz.

You don’t have that same effect when it’s just either A or B, two buckets. So, there are a lot of reasons why we recommend what we recommend. And I want to just invite you to trust the process and follow the instructions at least once. That’s just my overall, global comment.

Now, speaking of following the instructions at least once. One of the things that we’re also going to talk about next week, I know some of you have been asking, “Where do we put our question homework? Who do we send it to? Where do we send it?” Hang tight, hang on to it this week. The reason for that is starting next week, you are going to be in a position to send the bucket team a package of stuff, all the work that you’ve done up until this point, plus the work that we’re going to be doing next week.

You’re going to see how you’re going to send all the work that you’ve been doing in a very specific way over to the bucket team. And the bucket team is going to take that information and build your quiz. So for those of you asking where do you send your question spreadsheet, hang on to it this week. Next week, you’re going to see exactly where to send it. So, that’s that piece right there.

Now, the question I want to address here is Emily’s question. I know a few others ask a similar question. Some of you said, “Okay, so I get it. The earliest I’m going to be able to get my quiz built is starting next week, week four of the training, but how long do I have? What if I’m not ready to do it right now?” Some of you have said now that you’ve seen the process, you might want to do a practice quiz first and then do your real quiz when you’ve had a little bit of practice down the road. You have 12 months, 365 days from the date of your purchase of the Quiz Funnel Masterclass. So, you basically have a year. You’ve got a full year to take advantage of this opportunity. Meaning, if you’re ready to go right away, by all means, we’re excited to receive your homework starting next week. We want to build your quiz ASAP.

And from past experience, we will start having people who will have their quizzes built as early as next week. How crazy is that? How cool is that? Now, if you’re saying, “Whoa, I’m not ready. I need a little bit more time.” Just know that you’ve got all the time, really in the world, to take advantage of this. You’ve got a full year to cash in on that bonus. Cool. Charl, where do we go next?

Charl Coetzee:

Well, our next question here comes from Louisa and Louisa are saying, ” To my surprise, some people answered my DDS questions in the Facebook ads and left their phone and email addresses as well.” I just want to celebrate that for a second. What does it take for someone to share an email and a phone number in a Facebook ad? That’s not normal guys. And the reason for this is because you are embracing the ASK methodology by asking people how can you better serve them? And that’s the power of a DDS. I just wanted to highlight the unusualness of people leaving phone numbers and email addresses and the reason why.

Now, Louisa is saying, does this mean that they sign up for my email list and I can add them manually into my ESP? Which is an email service provider, or should I send them an email if they want to opt in, or

should I just get it go and focus on emulating the process? And Emily’s saying that I want my entire business to be clean and integrity focused, but at the same time, not miss any legit opportunities.

So, what I would say there Louisa is, we’ve heard Ryan say this many times, the fortune is in the follow-up. And some people say that the money isn’t the list, but what Ryan is saying is the money is in the relationship with the list. So, you want to make sure you start the relationship of the right way and the right way to do that is through consent, so that when physically want them to … There shouldn’t be any doubt, did I sign up for an email list or not? Or whatever the case may be. So, I would strongly recommend that from the relationship side, to get that consent where they physically opt in.

And then number two, when we are saying the fortune is in the follow-up, it means your ability to send emails to people on an ongoing basis that you generate throughout the quiz. And therefore, you want to make sure that you want to keep your spam rates low and your complaint rates low. And one of the things that leads to spam rates and complaint rates is when people get emails that they weren’t quite sure why they’re getting these. So, you want to keep your reputation. And like you are saying, you used the words, clean and integrity-focused, that will help you to have a good reputation with the service providers like Active Campaign, Keep and all these ESPs. We need them to get our emails delivered.

So, I would definitely recommend getting those people to explicitly opt in. And since we have their details and nothing stops you from shooting an email from your normal Gmail or whatever account saying, “Hey. Hey, Sean, I noticed you left your email on this post. Thank you so much for your feedback. And by the way, if you want to stay in touch and get some ongoing tips, training and techniques, as it relates to whatever your niche is, you can sign up for my news every here or you can take my quiz here.” And that way, they’ll explicitly opt into your list and everything will be clean and above board.

Ryan Levesque:

Beautiful. Plus one to everything that Charl said. Next question is from Cindy Baker, Cindy asks, “Hey, my target is professionals with ADHD. And a lot of us are in markets where we might not necessarily be able to incorporate the clinical diagnosis or the medical condition in the hook itself in the name of the quiz.” You might not be able to have a take my ADHD quiz, because it could be implying that you’re diagnosing someone of a diagnosable disease. So the question really is, where do you mention that it’s about ADHD? Where do you put that in? Where do you reference that? And for anybody here, if you’re listening to this right now, and you’ve got a … excuse me, you have a market, excuse me, where you might not be able to use the name of the condition, because it’s just one of these words that out of context is just not appropriate. Where do you incorporate that?

And so there’s a few things that I’ll recommend. Number one, remember you have all the surrounding text around the quiz. Meaning, in the ad copy itself, you might be able to have a paragraph of text that explains what the quiz is all about. But the thing that I want to really drill down on, and this is one of the benefits of a quiz in particular, is that you can incorporate those keywords in the quiz questions themselves. So, you can have a question, or multiple questions, in your quiz that are referencing the condition that you’re speaking about. So, you can have a question, which of the following best describes you? I currently suffer from ADHD. I have a loved one who suffers from ADHD. I do not suffer from ADHD.

Great. So, you can really incorporate that. And then every subsequent question inside your quiz can reference that. So, as someone who suffers from ADHD, blah, blah, blah, blah, blah, blah, blah. And so what that does is, increasingly, in the quiz itself, where you have more latitude to use language that fits with your business, you’re not hamstrung in the same way that you are if you’re advertising on LinkedIn, or Google, or Facebook, or any one of these platforms that have certain advertising restrictions. You’ve got a lot more latitude to use your language there. So, that’s what I would recommend, is if you are in a semi-prohibited category or a category where you might not be able to use all the keywords you want to use, consider ways that you can inject them and incorporate them into the quiz itself. Charl, I’ll turn it over to you for our next question.

Charl Coetzee:

Awesome. Awesome. Our next question is from Diana Suarez, and she’s saying for quizzes that’ll be created in another language, should we spin the info in that language? Because I’ve been sending the homework in English, but the final info for the team to build the quiz must be in the language that we want to use. Right?

And the answer there, a hundred percent Diana, you want to send it in your language. Remember the Bucket team, they’re amazing, but they are technicians. They’re going to assemble what you give them. So you want to make sure when you’re sending the copy, that it’s proofread, spell checked, and that you’re a hundred percent ready for a technician to take that and plug it into the different templates. So make sure that’s right. It will avoid any back and forth and you hit the nail on the head, get it exactly the way you want to be displayed in Bucket, that’s what you’re going to send the Bucket technicians.

And also remember they wouldn’t be able to give feedback on the questions or the hooks or whatever. They’re purely technicians. And that’s obviously what we are doing in our Q&A sessions and in the group. So just bear that in mind. And when you do that, you’ll get your quiz back quicker because of you followed the process accordingly.

Ryan Levesque:

Beautiful. Next question’s from Kirsty. And it’s a question about what happens if you’re struggling to make your questions more conversational, especially if you’re running into a situation where all your questions are yes, no questions. Let me turn my iPad off. It’s putting a glow in my face right now. And what I want to invite you to be thinking about is that every single yes or no question can be reframed in a non-yes or no fashion. So for example, if you have a question that’s, do you have tension in your upper back and your neck, yes or no? That’s a yes, no question. We don’t want to do yes, no questions. Why do we not want to do yes, no questions? Because we don’t want people saying no. Right? We don’t want to create that embedded command of no, no, no, no, no, because when you go to make your offer, you’re going to have that seed planted in people’s brains.

So you can, with a sleight of hand with your questions, you can really ask a yes, no question without asking yes or no. And so, for example, in our example, if we say the old version is, do you have tension in your neck and upper back, yes or no? That can be rephrased in the following way. Question, now let’s

talk about your neck and upper back, which of the following best describes you? A, I have tension in my neck and upper back, B. I don’t have tension here in my body. So see what we’ve done there? We’ve just changed the way that we phrased the question so that it doesn’t feel like it’s yes or no. It’s the hard no that we want to avoid. We want to avoid that no, no, no, no. And even as I’m saying it right? Just for me at least, it evokes memories of being a child in class and the-

Charl Coetzee:

All right. Looks like we just lost Ryan there for a second. So while Ryan is getting his internet back up, I’ll just carry on by saying that what Ryan is saying there is find ways to ask your question and have answer options that is not the yes, no. And that’s such a beautiful way when you can rephrase something in exactly the way Ryan did there. And then we don’t get people saying that no, no, no throughout the quiz, because we want to get them ready to be able to say yes to what we’ve got there. So when Ryan comes back on, he can further elaborate on that.

So while Ryan is getting his internet sorted out there, what I’m going to do is I’m going to hop onto our next question, which is from Alan Misner. And Alan is saying, “Can you have two answers that map to the same bucket? I feel like I’m leaving one answer out in a couple of questions that I could not map or map to my number one bucket.” So that’s the first question. And the second part of that question is, “Would a question that is a check all that apply be okay as a future demand question? Does Bucket.io support this?” So there’s a couple of questions. Let me go ahead and take care of that for you, Alan.

The first question is can you have two answers that map to that same bucket? And the answer is yes, you can have two answers to map to the same bucket, but be careful by doing that because then you’re not really taking advantage of the segmentation. Instead, you can have some answers that don’t have to go anywhere. And sometimes that adds the… If you go through the probability of your outcomes, it adds another layer there. So you don’t have to try and force it to map to specific buckets if it doesn’t do that. All right? So you can just go in and select the buckets that actually do apply.

And then for the second part of your question there, Alan, is with a question that is check all that apply be okay as a future demand question. Can Bucket do that? Yes. Bucket can do that, to have check all that apply. But now what you are doing in your quiz is you’re moving away from a radio option, which is only one answer option for that question, to check boxes, where you can check multiple ones. That’s more of a deep dive survey style quiz or survey that you can run. And yes, you can do that in Bucket, but ideally you don’t want to do that in your actual quiz. You want to have your radio button options where you’re only going to choose one of those in your segmentation quiz, which is what we are building over there. So hopefully that helps you out there, Alan, and looks like we’ve got Ryan back. Ryan… I see the smile there. So I’ll throw it back to Ryan there.

Ryan Levesque:

Sorry. I’m not sure where my internet dropped out, where we lost. I was probably talking to myself for minutes before realizing the audio went out. Do you know where-

Charl Coetzee:

Don’t worry, it’s all right.

Ryan Levesque:

Yeah, where we cut out.

Charl Coetzee:

We were just saying that rephrasing the yes, no, that you can do it in a different way. So you don’t have to actually use the words yes or no. You can just do it like that. So we lost you right after you… I think you added that example there.

Ryan Levesque:

Beautiful. Okay. I think I conveyed the point. Basically, it’s a softer way to not have a no in front of people and that’s the big takeaway right there. Beautiful. Great. All right. So the next one that I’ll cover is Sandy’s question here. And Katie Stenky asked a similar question to Sandy Maclam and that’s really about, can I give people a primary type and a secondary type in the quiz to further dimensionalize it out? And while there are ways to create advanced quizzes to do that sort of thing, I’m actually not going to recommend that. And I’m going to not recommend that for a few different reasons. Number one, we’ve done instances of this over the years, and it’s always underperformed when we give people a primary type. And that’s one of the reasons why we advocate just giving people their primary types. The first thing.

Second thing, and this is the bigger reason, is that by leaving open this possibility of more nuance around their primary type, it invites people to take that next step with you in your sales process. For example, if you say, ” Based on everything that we learned about you in your quiz, your type is what we call blank and that’s blah, blah, blah, blah, blah, blah, blah.” But the reality is the picture is a little bit more nuanced than just that because everyone not only has a primary type, but they have a secondary type as well. And this is one of the things that we help our clients identify all day every day. And what I’d love to invite you to do is to set up a time where you and I can actually sit down and look at your results in more detail. And then we can talk about what your secondary and tertiary types are and really how it forms a complete picture for who you are and what you’re all about.

So that’s one approach. Another approach if you’re saying, “Well, I don’t want to talk to people on the phone. That’s not my business. That’s not what I’m in the business of.” Well, let’s say you want to drive people to a presentation, a webinar, a workshop of some sort, same logic, same approach. “Based on everything you told me, this is your primary type, but you might be wondering what about your secondary type and how do you figure out what that is? Well, we just so happen to have a workshop on this very topic where we’re going to be dissecting not only what your primary type is and what that means, but what your secondary type is and how to look at that as well. And we want to invite you to that workshop when you click the button below and join us on this special session right now.”

So what you want to do is use it as a way to further the conversation. Remember the quiz should not be the end of the conversation. Yes, it is a conversation, but it’s not the end of the conversation. You don’t want to create an open and shut case that just leaves people feeling complete at the end of the quiz. There’s a lot of nuance behind leaving people feeling like they’ve gotten value from the experience, but at the same time, also leaving people wanting for more. And that is a perfect opportunity when there’s more complexity to the diagnosis than what you can do in a simple quiz to open the door for that further conversation, because that’s the end of the day.

The goal here is not to get people to say, “Thank you. I’ve learned everything that I need to know about myself. Thank you very much. This was amazing. Goodbye.” That’s not the goal here guys. The goal is, “Wow. That was really insightful. Well, if I could learn that much about myself in a simple little quiz, you’ve got me intrigued. I would love to further the conversation. I would love to take that next step with you.” So that is the name of the game. So we got to be careful not to create too much complexity out of the gate because again, if you create an albatross for yourself, you’re never going to get the airplane off the ground. You’re never going to take flight. You’re never going to take lift. You’re always going to be in the place that you are in right now, building, building, building, but never actually getting the results of the work that you’ve done. So that is how I would approach that situation around primary and secondary bucket. Charl, I’ll pass it back to you.

Charl Coetzee:

I love that, Ryan, that just made me think of a saying that I heard someone say once, but I’ll [inaudible 00:41:41]. The quiz is not about closing that sale. It’s about opening that conversation and that’s exactly what Ryan’s saying, is we want to open that conversation and we want to involve people to go through that with us and we don’t want to have any roadblocks that just stops the conversation or try and go for something too soon. So that’s why quizzes work so well. So I love that. Yeah.

Ryan Levesque:

That’s a writer downer guys. That’s a nugget right there. The quiz is not about closing the sale, the quiz is about opening the conversation. That is worth writing down for sure.

Charl Coetzee:

Awesome. Awesome.

Ryan Levesque:

Beautiful.

Charl Coetzee:

All right. Our next question here is from Cindy Ashe Baker and Cindy is asking if you’re building my quiz for me, will you pick out graphics or images for some of my answer choices or do I need to do that and

send them to you? Well, Cindy that… Like we mentioned before, the Bucket team, they’re the technicians and when it comes to copy and creative, that is what you’ve got to supply them with because when it comes to the images, you know what you’re looking for, what’s going to work with that visual voice of your brand and what you want to do.

So it’s best for you just to, if you want to have answer options and for those [inaudible 00:42:47] just need a refresher, you can either just have text with the radio button that you just click the text as you go, or you can have an image obviously with the answers. So if you want to have any of those images, it’s best for you to create those and supply them to the Bucket team. And just remember you’re handing them all the Lego blocks and they’re going to build it for you, but they’re not going to do any of the copy or the creative. So hopefully that helps you out there Cindy.

Ryan Levesque:

Cool. Cool. Cool. Just responding to a question inside the thread right now. Good. All right. There’s a spelling mistake in there, but that’s just me typing quick. Cool. So Roe is the next question I see right here. And this is one that we’ve covered before, but I’ll reiterate it. And many of these questions by the way are questions we’ve touched on before. But I understand sometimes when you’re absorbing a lot of information, you might not pick up on everything.

“I’ve gotten clicks via Facebook, but not any participants or completions or opt-ins in Bucket. Should I be concerned? Should I be worried about that?” And what I’ll say here is the only thing that you’re looking for is clicks at this point. That’s it. You’re just measuring, are people clicking on this concept? Is this an interesting enough quiz idea that people are willing to click on something to take that next step?

You got to remember, we haven’t optimized anything. You haven’t optimized your audience. You haven’t optimized your traffic strategy. You haven’t optimized your targeting. So don’t get hung up on the fact that people fill all this information in. You’re just looking for the relative difference between the options that you’re looking at. Among the options you’re testing, which one gets the highest percentage of people clicking on it? That’s the directional accuracy that we’re looking for right here. We’re looking for, which is the one that more people are clicking on?

One of the things for those of you inside the business coaching program who are here right now, later today, we’re going to be doing a full launch debrief, and you’re going to see the results of our actual split tests in our launch. You’re going to see the results of some of the pages that we test, some of the things that worked well, some of the things that didn’t work well, and you’re going to be, I think, surprised when you see some of our pages and which ones perform better than others. And for those of you in the coaching program, you’re going to be able to model the ones that work the best, because we’re going to actually take you behind the scenes of our actual split test, our actual results.

So we advocate doing this for everything. You want to base your decisions on facts, not feelings. That’s something that our CMO, Trey Sheneman likes to say. Make your decisions on facts, not feelings. And that’s why we do this process because even for someone like myself, I’ve been doing this for a long time and I’ve got a good intuition of what I think is going to work. I am proven time and time again, that I am

right some of the time and wrong some of the time. And so I’ve learned that you let your market guide that decision making. So the only thing you’re looking for in that split test is just directional accuracy, which idea is getting the most number of people to click on it? Not, are they filling out the survey at the end? Are they filling out the quiz? None of that, that’s extra. That’s gravy, don’t count on it. And if it doesn’t happen, don’t let it worry you. Just clicks on Facebook. Charl, back to you my man.

Charl Coetzee:

Awesome. Next question here is from Amy, and Amy’s asking what’s the best way to word a question to find out what someone’s family situation is? Whether they’re single, married, separated, whether they have kids or all those kind of things. And she knows that we mentioned not asking about gender. So she also wants to know, how would she ask that question in the most PC way possible? So yes, obviously you guys know, and Ryan covered that. So that’s a hot topic. So that’s why we want to steer clear of that. However, if it’s related to your quiz, if there’s a reason for asking, right? When it comes to exercise or whatever the case would be when men and women are different or whatever the case would be, if it’s relevant to your quiz, people wouldn’t mind answering that. And then you don’t have to get too hung up about being PC. Just talk about it authentically, like you would do if you’re a doctor or if you’re a consultant or whatever you are, about that. That’s what I would say.

And then the main thing is just one of Cialdini’s principles of persuasion is a reason why. So if you’re asking something, in parenthesis you can just give a quick explanation about why you’re asking that. Then people will understand why this information is relevant and helpful to them getting an accurate diagnosis. So that’s what I would recommend for you there, Amy, if it makes sense, give them a reason why, and just ask it in an authentic way.

Ryan Levesque:

Beautiful, beautiful. I would plus one that 100%. Okay. Next question is Mary’s question. Mary Schlam asked, “Can I turn my first grease the wheels question into a branching logic question?” In other words, can I make my first question be grease the wheels and a branching question? The answer is yes, you can do that. You absolutely can do that. And if you’re wondering how you do that in the spreadsheet, basically what you want to do is log in into the spreadsheet and just… Actually, you know what, let me see if I can pull this up real quick. A picture is worth a thousand words on this. Just going to take me a minute to pull this up and I’ll show you exactly how to do it.

Okay. So basically what you’ll do is a version of this right here. Okay. So let’s say you log in and I’ll make this a little bit bigger, so you can see the part that I’m working within. 200%. All right. So let’s say, for example, your grease the wheels question is going to be right here. Just go here, change this to question one and then just make this, your grease the wheels question. Boom, boom. You’ll obviously delete this content here. I just put this in because this was the test that I was doing.

And let’s say, for example, you’ve got a grease the the wheels like this, right? So this will just be… Let me just delete this app, just letting us know that you’re not using it. See how simple that is? You just change that to question one. And then obviously this will be question two and so on and so forth, but this can be

your grease the wheels. Remember grease the wheels best practice, you’ve got two options, binary choice. So you got two options, binary choice, option A, option B, and then you’ll want to bring it back because you don’t want to infinitely branch, it’ll create complexity if you do that. So yes, absolutely can do it. And that is precisely how you do do it inside the spreadsheet.

Charl Coetzee:

Awesome. Awesome. Our next one is from Amy again and Amy’s asking a great question. “Does Bucket.io have the option to create a default fonts and colors, et cetera, so we don’t have to constantly change to our brand font colors?” There’s a couple of things to consider there. Obviously certain brands have certain colors, so you can get a visual voice and a verbal voice to your brand so to speak, of your brand voice, but the fonts that you can find within Bucket, they’ve been carefully selected for legibility. So depending on different devices, so when it comes to reading the question text or the answer options and those things, very specifically chosen for that types of text.

Now, if you do have a certain, like we say, brand voice as relates to your visuals, you’ve got the imagery within your quiz that you can use to basically communicate that. But I wouldn’t worry about trying to always try and be so on brand because that becomes restrictive when you want to have just basic text, be a specific font. And there’s not a lot of fonts. If you open it up, it’s about this high in terms of the dropdown that you can choose from, plenty variety there that will fit different brands. And so that’s why it’s quite easy for you just to select that. And if you find that you want to do a lot of quizzes, just create a very basic quiz where some of those things are in place and then you can always duplicate that template. Then all of your favorite fonts will be ready for use right there.

Ryan Levesque:

Beautiful. Awesome. Awesome. Good. All right. I’m going to go to Luisa Greorgian or… Sorry. I totally butchered that. Gregorian’s. Gregorian’s. Louisa Gregorian’s question next. And that is, “Can we have a select all that apply diagnosis question and how does that work for diagnosing?” So you can have a choose all that apply question inside of Bucket. It is not a best practice. It is not a recommendation, but technically speaking, you can have a choose all that apply question built inside of Bucket. However, it cannot be a diagnosis question. And the reason for that is if you remember the way we diagnose is by correlating the response that someone gives to one of several buckets. And if they’re answering more than one response, there’s no way to recommend what bucket they go into.

So you may have a choose all that apply question or more than one inside your quiz. It’s not recommended because it slows the momentum down inside the quiz. And we’ve seen based on all the data that we’ve analyzed, that when you add a question like that, it hurts the performance of your quiz. You get a worse result by doing so. So we recommend not using it. That said, if you are going to use it, you may only use it for a non-diagnosis question. If you are having a question that factors into the diagnosis, it must be a radio select question, which means a forced choice. They must choose one and only one option to either apply a score to that response or map that response to one of several different possible buckets. So hopefully that makes sense and is as clear as possible. Charl, back to you.

Charl Coetzee:

Awesome. Awesome. Next one. Yeah, it’s from Amy again, and Amy is asking, “Does it make sense to put all the demographic style questions together, one after the other, rather than breaking them up? For example, age, family, situation, income, et cetera.” So there’s no set way to group things because if you had to think of how would group conversations, it’s hard, right? But that’s why go and watch Michelle’s awesome video about the conversation that Suzanne mentioned, that’s available in the LMS for you to watch.

And the main thing is just try and mimic a real world conversation. It’s weird if someone just jumps all over the place all the time. So if there’s things that make sense to group them together, by all means group them together. And that’s what we’ve talked about in terms of the story arc, which is just you group things together and you can flow it like that. So just the main thing, try and see to mimic real world conversation and you want to get flow. Think of art, think of music, think of sports. Flow is so key. So you want to mimic that flow within your question flow as well. And that’s just to be human, to be authentic. Practice it with someone and go ahead and watch that awesome video that Michelle put together. It will really help you to bring that human element into your questions for your quiz.

Ryan Levesque:

Beautiful. This next question is from David Garrow and David asks, “Why is it that sometimes I see quizzes where the phrase is put in quotes, like what’s your body’s “vitality score” in quotes, and sometimes I don’t see it in quotes? And really what’s the benefit? What’s the big reason behind doing that?” Well, there are two big reasons really. Number one, by putting something in quotes like that, it’s a way to give it attention. So in the context of a headline, in the context of an ad, by putting something in quotes, it really makes that thing stand out. So “vitality score” really pops out in your mind. You start seeing it and it really highlights it. So it’s a way to give it visual attention. That’s reason number one.

The reason number two, which is a deeper reason is when you put something in quotes like that, and then you also put it in title case, so you capitalize the first letter of each word, it makes it feel like it’s a thing, like it’s real, like it’s a branded concept, that it really exists. Not something that was just thrown together, but it makes it feel like there’s more weight to it, that it is something that really exists. For example, if you just saw ask method. Lowercase a, lowercase m, ask method. You’re just going to say, “That’s not a big deal,” but when you capitalize it, put it in quotes. If you have a registered trademark, put a trademark next to it, then it really makes it feel like it’s a real thing.

Now, in the context of a quiz, I would not recommend putting a trademarked term or putting the trademark of a term in the title of a quiz. And the reason for that is when you do so, it can really telegraph, there’s a sale coming, right? You put it in the quiz and it’s like, what’s this TM thing? It just gives people a sense of, I’m just going to be sold something here. They’ve got their guard up before you’ve even had a chance to open the conversation. Remember quiz is to open the conversation. It’s going to lead to the sale, but it’s not designed to close the sale.

So don’t try to do too much too soon. Don’t try to seal the deal right in the hook of your quiz. The job of the hook, the job of the quiz title is to do what? It’s to get people interested enough, intrigued enough that they click that button and answer the first question. The job of the first question of your quiz is to do what? It’s to get people to take the next step and answer the next question. Think about it like that. The job of each of these little stepping stones is to just get people to that next step. Now you’ve got to have the end destination in mind, otherwise you’re going to create a bunch of stepping stones, and you’re going to lead someone off the edge of a waterfall, but you want to think about not trying to have each element do too much too soon. Tiny little baby steps that eventually lead to that big step you want them to take at the end, which is to buy your product or service. Charl, back to you.

Charl Coetzee:

Awesome. We’ve got another one from Roe. And Roe’s question is as follows, “I have three diagnosis questions, and I didn’t know how to add the additional two to the one in the spreadsheet. I want to keep the cell formulas intact and I didn’t know how to change the order. I look forward to hearing the answer.” So as you guys know, we’ve got three ways in which we can do the outcome mapping. We have easy, medium and hard. Easy is when we literally just have one question with our three to five answer options to put them in a bucket. And then the medium is when we have multi-step outcome mapping, which in Roe’s case, that’s what you’re saying. You’ve got three diagnosis questions. So you can go ahead and just use the medium tab, because then you can specify how many of those questions are going to be diagnosis questions. That’s the one thing I would recommend for you to do is to use that medium tab, Roe. And then secondly, if you want to change some of the order of things around, don’t try and mess with the cells. You just make question three, change the text for it to be question five. And then when a Bucket team reads that they can actually see, okay, great. That’s question one, two, three, four, and five. They don’t have to be in a chronological order. You can just name the labels accordingly. So that’s what I would recommend. And if you find a situation where the spreadsheet doesn’t have a space for you to put some kind of info, like this question needs to have images, you just type it into the cell next to the question, with some clear articulate language, “Please use answer option images in the folder for this question.” Then the Bucket team, super intelligent, they’ll know what to do with that. So that’s a way for you to just put the info on the sheet and they will interpret it accordingly.

Ryan Levesque:

Lovely, lovely. Wonderful, wonderful. This next one is also from David G. It’s a question around doing the test and questions around the cost per click in the split test. And I’ve seen this come up a few times from some of you asking, “Hey, I ran my quiz hook test, and my cost per click is higher than I expected it would be. Should I be alarmed with that?” And the reality is we’re not looking at the absolute cost per click. That’s not what we’re trying to measure. What we’re looking at is the relative difference from one version of your quiz hook, compared to the other.

Generally speaking, the cost per click, your cost per action is always going to be highest out of the gate. And the reason for that is you haven’t optimized anything. You picked one image, threw it on an ad and

said, “How did this do?” As we are going to cover when we get to traffic week in a few weeks from now, we’re going to talk about some of the things that you want to do to drive down your cost per acquisition, drive down your cost per click. One of those things is testing different images. One of those things is testing different audiences. One of those things is connecting your Bucket account to your advertising accounts like Facebook and Google, and then feeding back that zero party data that you get about the best performing segments of your audience, so you can just keep getting tighter and tighter and tighter control.

It’s like, if you think about it, like a machine and you think about machine learning. Machine learning requires that you give data, you feed the machine data. The more data the machine eats, so to speak, the more accurate it gets, the more refined it gets. In the same way that when we think about the early computers that learned to play chess. The first computers that learned to play chess, human beings could beat those computers because the amount of information that was fed to those computers was relatively limited. The processing power was relatively limited, but as we fed more and more and more information to those machines, now a human being cannot beat the best chess computers on planet earth. Same thing with translation software, early translation software, feeding information to the translation software, very inaccurate, all sorts of mistakes. Now you have computer translation services that will rival your best human translator in most cases. Why is that the case? Because you’re feeding it more data.

So you want to think about it right now when you start your quiz and I don’t want to use this term in a disrespectful way, your quiz starts out a little bit dumb, meaning it doesn’t know anything. It’s like a toddler, right? It just doesn’t know anything. It hasn’t had the experiences in the world. It just doesn’t have that information. But as you feed more information and as you get more refined, your quiz performance will continue to improve.

One of the things that we’re going to be covering in our launch debrief a little bit later today, for those of you who are part of the business coaching program, is we’re going to show you behind the scenes of one of our quizzes that we launched three years ago and how that quiz here today, three years later after launching it, is performing better than it ever has. Why is that the case? Is it because we’ve made a whole bunch of changes to the quiz and did stuff differently? No, it’s because we have so much data that we fed that quiz that it’s become so much more intelligent. We know what traffic sources perform best. We know what angles, what targeting, all that information. So just because something starts out at a certain cost per click, you shouldn’t look at it and say, “Oh my gosh, this is terrible.” It’s like putting a toddler on a bicycle and saying, “Gosh, this little kid can’t even ride a bike. He’s never going to learn.” How ludicrous would that be? Your quiz is in learning mode. So as the toddler gets more experience and gets more developed and you have more experience along the way, you’re going to become better skilled in the same way that your quiz is going to perform better over time as well. So the only thing you should be looking for when you do the split test is what is the relative difference from one to the other, not the absolute numbers. Don’t get hung up on any of that. Just look at this one was twice as good as the other one. That’s what you’re looking for. And you want to double down on the one that’s twice as good because that’s the one that has the biggest potential. I’ve got one more metaphor and then I’ll turn

it over to Charl, gardening metaphor. You plant a bunch of seedlings. Let’s say you’re planting watermelon or pumpkins or whatever.

You plant a bunch of seedlings. You’re testing out. You put four seedlings in the soil. You give it a little bit of water, a little bit of sun. Do you fret when each of the seedlings is smaller than you expected it to be? No. What you do is which seedling is growing fastest, which one looks strongest, which one is showing the most promise. And then what we do is we focus all of our attention on the seedling that has the most promise. That’s the one we water. That’s the one we fertilize. That’s the one we give our love and time and attention to. That’s what you’re doing here. You’re putting four little seedlings out in the marketplace. You’re not saying, “Oh, how am I ever going to get fruit from the seedling? It’s so tiny.” That’s not what you’re saying. You’re just saying this one is growing twice as fast as the others. This is the one that I’m going to build. This is the quiz I’m going to create. Charl, back to you.

Charl Coetzee:

Awesome. I love those metaphors, Ryan. It really drives the point home. Our next question here is from Marie and she’s asking once my quiz funnel has been built, can I easily adjust the number of questions and maybe add a branching question? So there’s two things I’d love to mention here, is number one, once your quiz is launched and it’s published, then there’s certain… of course you can change the way you would phrase a question, whatever the case may be. But if you wanted to add a new question or if you wanted to change, make any drastic changes, we don’t allow you to do that. And that’s for this whole machine learning experience because there’s data that you want to see what are these numbers. And if you make certain changes to a quiz, it’s going to mess with your data sources and you’re not going to get the right numbers.

So that is in your service that we do it. If you have a radical change that you want to make to a quiz, that’s not possible for the data reason. But the good news is if you want to just duplicate that quiz, there’s a button for that. You duplicate a quiz and then it goes into an unpublished state. And while it’s an unpublished state, you can delete stuff, add new stuff. And then you can have a version two of that quiz that you wanted to go ahead and do. And the third and final thing that I’ll just give you guys as a bonus is you’re going to have the best people in the world that… no one understands bucket literally build your quiz. So in future you can duplicate that and then benefit from all the work that they’ve done and go and change and tweak a few things for a second quiz.

So that’s another reason why you want to get your homework done. You want to get those things submitted to the bucket team so that you have that quiz in your account and you can duplicate it and you can see what a pleasure it is to work with bucket in the way that it’s been coded in order to do all of these machine learning elements that Ryan mentioned, and also in order for you to not have to reinvent it every time, but that you can get that momentum and keep that momentum going in your favor.

Ryan Levesque:

Beautiful, beautiful, beautiful, beautiful. This is a quick one. There’s a question about what if I’ve got a question with more than five options? Can I do it? Can I not do it? Again, there’s nothing stopping you in

the software from doing it. You can have six options. You can have seven options. Just know it’s breaking one of the rules, right. You’re putting yourself at a slight disadvantage. At the same time, use your judgment. If you say, I’ve got a framework that has six things. There’s six levels that I need to know. I need to know if someone is in their 20s, 30s, 40s, 50s, 60s, or 70s. And it’s crucial information. And if I don’t know what decade someone was born in, I am crippled in my ability to serve that person.

Well, choose these six options between us. But just know that every time you do that, you’re kind of putting yourself at a little bit of a disadvantage. It’s kind of like, if you decide you should get eight hours of sleep every night and you say, “But can I just get seven hours of sleep or can I just get six hours of sleep?” Look, if you got to do it, you do it. But just know every time you do that every night that you get six hours of sleep instead of the seven or eight that you need, you’re putting yourself out of disadvantage. And the more nights of sleep that you only sleep six hours instead of seven or eight, it has this cumulative effect. And in the terms of the quiz, the more questions you have like this, the more likely people are going to bail.

The more likely they’re going to just put a fake answer because it’s too much cognitive load. When they’re looking at the option to say, “Oh my gosh, another question?” Five is the maximum for that reason. But again, use your judgment. If you’ve got this one question that you’re just trying to do somersaults, trying to make it work with five options, use your judgment. Just know that it’s not a best practice. Know that the software technically can do it. I mean, you could have 60 options if you wanted to. But I’m telling you right now, you do that, you’re just shooting yourself in the foot. Don’t do that because you’re going to create more problems for yourself. But can you do it technically? Yes. Do I recommend it? No. Are there some rare instances where you should have six instead of five options? Yes. Is it okay to have 60 options? No. So hopefully that answers the question on number of answers per question. Charl, back to you.

Charl Coetzee:

Awesome Ryan, our next one here comes from Donald Lee and Donald is asking, “If my quiz funnel could be ready in two weeks and my book won’t be available for a couple of months, can I launch the quiz funnel in August and send people to the pre-order sales page while we optimize the marketing? That way, by the time the book is launched, we’ll be in a position to scale up the marketing.” And the answer is yes, yes and yes. You want to launch that quiz as soon as you can, start building that list, that interest list. I’ve learned a lot from Ryan about having that wait list, where you can let people know you’re going to notify them once a book is ready. But in your case, even better, you’ve got a pre-order sales page where they can buy pre-order the book that will help you with your staff, for your book. And it will also help you to dial in your marketing as you go. So don’t try and wait for everything to align. If your quiz is the only thing that’s ready right now, launch it, have the wait list.

And then when you are ready to sell your book or to make it live, you go for it. So it’s like the Chinese proverb, the best time to plant a tree is 20 years ago. The second best time to plant a tree is right now. Same goes for your quiz. Are you muted?

Ryan Levesque:

I’m muted. There we go. Beautiful. Yeah, no, this is great. And it’s a great reminder. The next question I want to go through, I’m going to do one more, that I’m going to do a deep dive in and then Charl, we’ll do kind of rapid fire in the last cube. And then we’re going to kind of switch gears because we’ve got another category of questions we’re going to focus in on and their affiliate questions. And I’ve got another guest who’s going to be joining us here to walk through those. This one here is one that I think will be helpful to pull up my iPad to just kind of sketch something out. And it’s a question that I saw from a few people and it’s around this idea of… okay, so let’s say I’m doing a score based quiz. Let’s say you’re doing a score based quiz. You’ve heard that there are three options when it comes to determining a person’s outcome, easy, medium, and hard.

And you’ve heard that if you are choosing the scoring diagnostic mechanism, that it is complicated. It’s hard and it is frankly exponentially more difficult than choosing easier medium. So the questions come up well, if that’s the case, if I’m doing a score based quiz, how could I use the easy or medium way of diagnosing i.e outcome mapping to determine a person’s score range? How would I do something like that? Well, let me show you exactly how you would do it. And I think it’s going to be easiest to be illustrated on my iPad. So bear with me one second. I’m going to pull up my screen. It’s going to take me just a moment to do that.

Okay. Let’s turn. Let’s see if I can try this. So many buttons to click. Turn that off. Stop mirroring. All right. Let’s see if I can do this again. One more time. Share screen. Screen, start broadcast, 3, 2, 1. Takes a second. Should go to a white screen and you should see my screen right now and I believe it should… it’s a little bit on a delay. There we go. Okay. So let’s say for example, you’ve got a score based quiz and let’s say that you have four possible ranges, right. Let’s say you’ve got four possible ranges. And for the purpose of this quiz, let’s say we’re trying to evaluate a person’s personal fitness score, physical fitness score, right. So we’ve got four different buckets and let’s say, these are our four buckets right here. Right. And we’ve got four levels.

We’ll call them physical fitness level low… I’m keeping it pretty generic just to illustrate the point. Physical fitness level medium, physical fitness level high, and then physical fitness level very high. Right. So we’re just kind of giving a person score. And you could think about this. If you were thinking about scores as being in a range, if someone is in the call it 25th percentile, this is the 50th percentile, 75th percentile and maybe this is the 95th percentile. Right, so if you want to put numbers to it. So it’s kind of four levels, right. And this is not an uncommon path for looking at scores. You’ve got people are at the early stage of their journey. They’ve got a lot of work to do. They’re very close to the top, but they’re looking for that edge.

They’re looking to get to that next level. And then you’ve got people who are kind of in the middle, right. So this is not an uncommon type scenario. So you might be asking if I’m trying to figure out… oops, I don’t want to do that. If I’m trying to figure out which of these buckets someone goes into, if I’m just adding a little bit color to this to show the differentiation a little bit more, if I’m trying to do this, what kind of question might I ask? Well, you could ask a question. Let’s say we’ve got many questions that are designed to put people into one of these possible buckets. But let’s say one of our questions, let’s say

it’s… I don’t know. Let’s say it’s this one right here. To a different color, so I don’t confuse it. This one right here, this question, let’s say, it’s something like this. Let’s talk about how often you exercise.

How often do you exercise? And we can have… say we have four different options like this. And my options are rarely, option number two is maybe weekly, maybe it’s multiple times per week, and then maybe it’s every single day.

Okay. Now, if we look at our buckets here, we got our four buckets, low physical fitness, medium physical fitness, high physical fitness, very high. If we didn’t want to use the scoring, we didn’t want to create a score based algorithm and say, we just wanted to use these questions to determine which response correlates to which level. Well, the way we do it is by simply using outcome mapping. So think about it, if I have a… someone who’s exercising every single day, they’re probably going to be what? They’re probably going to be very high physical fitness, right? If someone is exercising multiple times a week, they might be here. They might be high. If someone is exercising weekly, they might be sort of medium, right? In other words, weekly correlates to this bucket right here. And then if they’re exercising rarely, then they might be here. Rarely goes into low bucket.

Now we could have a single question outcome mapping that the answer to this one question right here, determines a person’s bucket just based on that one thing and that one data point only. Now it’s a little bit crude because how often someone exercises is an approximation for their physical health, but maybe not great. So maybe we want to ask another question. We may want to ask when you exercise, how long do you exercise for? So I’m just doing a quick and dirty version. And you might say, less than 30 minutes, 30 to 45 minutes, 45 to 60 minutes, 60 minutes plus. Same concept, you could apply the same thing. So we might correlate less than 30 minutes with low physical fitness versus 60 minutes plus we might correlate them with very high. And you could see how we could go down this path and ask question after question around this. When you exercise, what is the level of intensity at which you exercise?

Do you take it to a 10 out 10 intensity? Do you take it to a 7 out of 10 intensity, 5 out of 10 intensity or 3 out of 10 intensity? And we could ask all of these pieces of information that essentially correlate with the person’s outcome. And with that information, we can give them a score. Your fitness score is what we call very high, which puts you in the 95th percentile of all quiz takers who have taken this quiz. So that’s just an illustration of how you can have a score based quiz and use outcome mapping to determine a person’s outcome. I hope that adds some clarity and shed some light on how to actually make that possible. Charl, we’re going to go rapid fire for the next five or six minutes. And then we’re going to wrap things up on these questions on what we can get down to. And we’re going to switch gears in just a moment. So let’s go lightning round style and I’ll do the same on my side. Back to you.

Charl Coetzee:

Awesome. Our next one is from Anna Graceland and she’s saying, “Our customers will have one or more dogs. And for those that have more than one dog, we want to know that so that we can have that info for future offers. It’s not really a bucket, but how would you address this?” Well, that’s a great question. You do your bucketing the way you’re going to do it, whatever way you’re choosing, easy, medium or hard. That’s bucketed, that’s for the quiz. But your quiz can also be thinking ahead of time. So that one

question that could ask how many dogs have you got, if option one is I’ve just got one dog, two or three, more than three, whatever those options are, if they answer option two and three, that indicates they’ve got more than one dog, you can tag them accordingly via bucket into your ESP. And then three months from now, you’ve got the multi dog treat offer that you want to send out to your customers. You’re just going to do a search in your CRM.

Tell me everybody that has the multi dog tag. It will give you the tag and you can send the email to them. So that way bucket can also be useful for future offers. You just tag them in your ESP.

Ryan Levesque:

Beautiful, beautiful. Next question’s from Janet Edwards. Janet asked, “I’d love to learn a little bit more about quiz cart and where we access that and how we can access that.” Good news. We’re going to be talking about quiz cart in next week’s training in next week’s session. So stay tuned for that. And we’ll be doing a bit of the reveal beginning next week. Charl, back to you.

Charl Coetzee:

All right, we got one from Carol Ray and Carol was saying, “I’m trying to figure out a way to throw a future demand question without seeming totally off base for my quiz content. Any ideas?” Quiz is the number one intuitive eating mistake you’re making. And the future demand is with regards to alcohol use, which is another area of a program that she’s offering. What you want to do is you don’t want to try and make that one quiz do too many things. So I would say focus your first quiz on your number one intuitive eating mistake. And then remember you are going to have the email addresses of these people for which you can in future run a specific deep dive survey for alcohol use. Or if you want to borrow Anna’s example, you can have a question that you might just tag somebody that whether they drink alcohol or not, or how many times, but just be sure that it doesn’t feel disjointed or coming out of left field because you want that flow in your conversation.

So consider those two options. And remember, you’ve got multiple strings at bat when you are building a list with your quiz.

Ryan Levesque:

Beautiful. And speaking of best practices and kind of coloring outside the lines, Julie asked a few questions here. So what if my three diagnosis questions have more than one answer that could land them in the same bucket? In other words, let’s say you’ve got a quiz and it’s got five answer options and answers one, two and three, all put people into bucket A. Can you do that? Yes, technically you can do that. That is a thing. Just know, every time you do that, you’re creating a potential bias toward that bucket. Think about an extreme example. Let’s say you’ve got 10 questions. Every one of the questions has… I don’t know, four options. If the first three in every single one lead to bucket A, do you think you’re going to have a greater percentage of your people landing in bucket A? Well, of course you are because you’ve created this inherent bias sort of a flawed methodology in the quiz itself.

So just keep that in mind when you’re doing that. And then one last one is when it comes to the length of your question, if you’re using the spreadsheet and it starts to kind of get into the danger zone, what do you need to do? My response to that would be use those character counts as a guide as much as possible. But again, use common sense. If you have to cut down your question to be so short to fit within those character count guidelines that it doesn’t make any sense or you’re finding yourself that it’s just difficult to explain what you’re trying to explain, use common sense. At the same time don’t let that be a permission to make your questions as long as you want, because you’re going to lose people. There’s a reason for those character count guidelines.

They are there as a best practice, but if you go over a character or two… again, don’t try to do linguistic somersaults, trying to change a word, just to get yourself two characters down. You’ll spend so much time obsessing over that one little minor detail that you’ll lose the big picture in what it is that you’re creating in the first place. Charl, I’ll give you one more or the final word to turn it back over to you before we pause on this section and switch gears on our final segment of the Q and A here today.

Charl Coetzee:

Got you Ryan. So we’ve got Jane asking, “I’ve really started my template, but just to be sure, do I need to duplicate the template before starting to build each quiz so we always keep the original? Or does it automatically create a new one?” Well, there’s two ways of doing that. Either you are going to edit an existing quiz and remember it needs to be in an editable state before it’s published. Now, if it’s already published, you want to go in and physically duplicate that quiz in order to get it back into the editable state. That’s the normal way of doing it. And the other way is if you want to have that perfect version of your quiz to always duplicate, to kind of go back as a template, like I mentioned before, create yourself that template. And then you can just duplicate that in future. So just think of it like that in those three scenarios and you’ll be golden. And Ryan, I think that takes care of all the questions in our first part. So it’s really been great jamming with you on these.

Ryan Levesque:

I love it. Awesome. And I know some of you ask very detailed questions of, “Hey, here’s my quiz and here’s my hook. And I want some detailed, personal one-on-one feedback on how to actually create my quiz step by step,” and all these little sort of detailed nuances. If that is you and you’d really like that sort of hand holding and guidance, you might be a great candidate for our business coaching program because that’s where you get access to marketing experts like Charl and Blake and Peter, that we’ve had a chance to learn from all day every day on all those little nuanced pieces along the way.

So if that’s something that you are interested in, we are technically closed right now. But if you shoot an email over at contact@askmethod.com, there might be an opportunity to get an application in if you’re saying, “Gosh, I missed the opportunity last week.” So if you want more Charl in your life and who doesn’t want more Charl in your life, that is the path to get there. So with that being said, let’s give it up for Charl. Let’s send some Charl love inside the comments. Charl my man, thanks so much for being here, especially on the crazy time zone situation here. What time is it for you Friday night right now?

Charl Coetzee:

It’s 5:27. So it’s all good. I’m going to head home and have some nachos with my wife. So it’s been great hanging with everyone. Thanks so much, Ryan. It’s been awesome.

Ryan Levesque:

Awesome. Send my best to the family. I’m going to catch up soon, man. And wishing you a great Friday night. Take care, Charl.

Charl Coetzee:

Thanks Ryan. Thanks everyone. Bye bye.

Ryan Levesque:

Awesome. Awesome. Yes. Charl’s brilliance at work here today, so much great stuff here. I did mention that we had a third special guest, so we had Suzanne, we’ve had Charl join us here today. And one of our topics of the week has been the topic of using a quiz funnel to sell other people’s products as an affiliate. And we did a special session earlier this week. We had a chance to catch it on how to do that very thing. And there were some questions that came up on that specific topic. So I thought it would be a great opportunity to bring our chief marketing officer here at the Ask Method company, to answer some of those questions and cover some of the elements that came up in that special session. So please join me in welcoming to our virtual stage here, the one, the only Mr. Trey Sheneman. Trey, what’s going on, man?

Trey Sheneman:

Hey, Ryan. Good morning, man. It feels weird because it feels like it’s been six years since I was on camera with you, even though it was only just a few weeks ago during launch with all the times that we got on, but I’m happy to be here talk about affiliate marketing. A little bit in fact about Trey Sheneman is I cut my teeth into space 12, 13 years ago, running affiliate deals. So it’s got a little nugget in my heart, that’s it’s special and near and dear to me. So hopefully we’ll be able to shed some light on it for people today.

Ryan Levesque:

I like to think of affiliate marketing as kind of the entry point into digital marketing. For many people, it’s their first experience. It’s kind of their first… it’s like when you’re learning a new skill, you’re learning art. You learn art, how do you start with art? We all start with what crayons and colored pencils, and then you get to pastels and you get to acrylic paints and then you get to oil paints and it’s kind of increasing complexity. It’s kind of like that first thing, it gets us through the way. And you kind of realize that, well there’s only so much you can do with crayons, but it does give you a taste of what’s possible and kind of allows you to dip your toe in the space.

And the same thing for me, affiliate marketing is how I dip my toe into the world of online marketing. It’s kind of what got me excited. And then I realized, “Gosh, there’s so much more and so much more opportunity to doing more than affiliate marketing, making maybe that part of your business, but not your entire business.” So many good questions. And what we’re going to do, I thought we’d do Trey is I will toss you some of the questions that came through. And then I’ll invite you to answer as many as we’re able to get through in the time that we have here today. Is that okay? Sounds fair?

Trey Sheneman:

Yeah.

Ryan Levesque:

Great. All right. So, okay. This first one is from Benita Vora. Bonita asks, “So if my current business doesn’t really align with the product or service that I’m thinking of selling as an affiliate, so it’s somebody else’s product, they’re the vendor, I’m the affiliate. Do I need to set up a new business? Is that something I need to do? Is that something I should talk with my CPA about just to get confirmation on that point?”

Trey Sheneman:

Yeah. I mean the only CPA I know is cool performance advertiser. That’s kind of the CPA that I am. I’m not actually a CPA. So I would always recommend on any sort of dollars and cents related questions to talk to your CPA. I will tell you in the past, when I’ve had my own business and I’ve set this up, I’ve just created another revenue source inside of my parent LLC that I was running and just did some cash based accounting that way as a product line or a revenue source within my business and just kept the dollars clean from a reporting standpoint. And I don’t think you need to go and set a new business up Benita, but certainly just double check with your CPA. I think we don’t realize how often in our lives we actually refer people to other products just in the way we live our lives as business owners and say, “I use this thing, you should use it.”

It’s just, this is a way for us to get paid for it when we do. And so I’m not also not concerned about the idea of like, “Well, it’s not my business, not my core business.” That’s okay. I mean, I refer people to go see Top Gun ever since I saw it, because it was a great movie, but I’m not getting paid for that. So I just think sometimes we can overthink it a little bit and I think you can leave it in, but check with your accountant.

Ryan Levesque:

Yep. Great answer. We’re not tax professionals, don’t pretend to be one on TV, common sense rules apply. But if you have concerns, then pay your accountant for their advice and you’ll get a professional’s advice for sure. Next one is from Caroline O Hoso. Caroline asks, “Are there other Ask affiliate programs to Choose that I can add to? I’d love to sell five different products for five different buckets. I’m really interested in some of your higher level offerings like your business coaching program because it’ll fit into

my niche. Just anything else that might sell.” And so feel free to take a stab at that and I’ll put my input as well.

Trey Sheneman:

Yeah, yeah. Yeah. Here’s what I would say. Right now the Choose funnel is the one that we’ve made available to you. Reason why is it’s a great entry level experience into our program. We don’t currently offer affiliate commissions on our core boot camps or coaching because we’d have to radically increase the pricing structure and the cost savings that we pass on to those students who come into those programs. We’re trying to run those as effectively as we can to help as many people as possible. And we don’t want to have to go in double our rates or something crazy like that. So what I would say is you can have a second opportunity after Choose, if you do well in Choose, you stay in good standing, you’re still in an act of the relationship with us, a year from now hint hint, you could actually have the chance to get an invitation to become an affiliate on next year’s launch, next June, the big thing we just ran, which you guys can do math. We’re all grown adults here. You can imagine it’s a pretty lucrative opportunity when you get to play ball at that stage. It’s a little different than $300 that you could make on a max sale on the Choose deal. So that’s what I would say is focus on that Choose one. It’s a great one to flex on. That’s kind of a marketer speak, but it’s a great one to kind of get in, try some things, make some different combinations. And I don’t know Ryan, if there’s anything you want to add. But I feel like that’s kind of the way we would want to see them move forward with that one.

Ryan Levesque:

Yeah, no, I mean, that would be my response. This is the way if you want to be an affiliate with us and our company and be a brand representative of our brand out there in the marketplace. And to Trey’s point, you get good results, you prove yourself and you demonstrate that you are a great partner and that you generate meaningful revenue, you’ll have an invitation to promote our next big affiliate launch that we do a year from now. So it can lead to bigger and better things absolutely once you’ve kind of proven that it’s a great fit and it’s a great mutual relationship. Next question is from Loretta. Loretta Alexander asks, “Is there an opportunity with quizzes in bucket to capture the lead before sending quiz takers to the vendor?”

Trey Sheneman:

Yes, Loretta. Please use bucket to capture the lead before you hand off any referral traffic. That’s sort of what we’re actually trying to teach you guys to do is use your quiz, build a list. The median step here, even in the affiliate processes is to for you to create the list because some of you have already picked up on this. I’ve sort of read ahead here a little bit on what some of the questions are. Some of you already picked up on this. Once you pass the traffic off to an affiliate, every affiliate out there is going to have some sort of a time period that is the reasonable window where you can still get credit on that referral that you made. Most spaces in the industry is 30 days. That kind of tends to be the standard.

It’s what it is here. And so yeah, you need to capture that lead because you hand that traffic, you hand that session off, yeah, if they convert us at 30 days, we’re going to give you a commission. But you also need to hear there’s a high likelihood… we’re really good. There’s a high likelihood they’re going to opt in into something else that we’re doing too, because we’re really good. And so in that way, they become both of our leads. Our hope is that they convert on the offer that you make. But for sure, please make sure you’re using bucket to capture the lead before you hand the referral session off.

Ryan Levesque:

Yep. Yeah. Sort of two paths. One path and I think we covered this inside the session, one path is you create your own quiz, you capture the lead and they’re yours. And then you recommend whether it’s our product or somebody else’s product or if you want to really hit the easy button, you just drive traffic to our quiz. We own the lead at that point. But we’re also doing all the follow up. We’re doing all the email marketing and the ad based follow up and we’re investing advertising dollars to follow up with that buyer. So it’s kind of you get to choose which option’s right for you. If you want to build out the email, follow up campaign and reach out and do all that, talked about the fortune being in the follow up, then you’ve got that ability. You own the lead. It’s just a little bit more work for you. It just comes down to what you prefer to do? More work, more control. Less work, less control. Next one is from Carol Ray. Carol says, “Is it recommended to be an affiliate within our own niche or outside of our niche?”

Trey Sheneman:

Yeah. So I wish I was an incredible sketch artist like Ryan is and had an iPad to draw what I see in my brain for this one. But kind of circling back to your first question about, “Hey, when I’m referring products, do I need to make sure that it’s set up in a different business or how does that work?” Here’s the biggest thing I want you all to think about when you’re thinking about affiliate relationships is where do you have authority? Wherever you have authority, look for primary products within that same realm of authority that would be reasonable for you to transfer trust into, that would be in the middle of my bullseye of what good affiliate opportunities look like. All from there would be secondary authority. So think about complimentary products that are like … let’s use an example here. Let’s say I’m in the fitness space. And my primary service I offer is virtual-based physical training, so I’m their personal training, excuse me. So I’m going to meet with you once a week, and we’re going to go over what your work workouts are for the week, right? That’s that’s my core service. So the primary affiliate products that I’d probably look for inside of that target are most likely going to be the things that I need to be able to work out. So I’m going to think about equipment. I’m going to think about dumbbells. I’m going to think about yoga mats. I’m going to think about the stuff that makes my core service go better, because you’re going to have a lot of authority and natural trust in that area.

One ring removed from that is … Ryan and I have different physiques, but we both know that 80% of being in good shape … I’m in a shape that’s just round. 80% of being in a good shape is nutrition, it has less to do with your workout regimen, right? Your nutrition is a part of it. So I could then naturally see the next ring out of products that I might want to refer as an affiliate … what I would call is secondary

products, they still are supporting my core service, but I’m not a nutritionist, right? But I know some. So I might and look for nutritional products. And then the tertiary things out from that would be things that are more lifestyle-related to somebody who’s now trying to live a more healthy life.

So I might think about experiences that I could prefer, or swag, or clothing that … lifestyle brands that kind of support this new healthier version of me. And so I try and think about my target, which, Ryan, you’re doing a beautiful job here, of what I want to offer as in where do I have the most trust? Where do I have complimentary trust? And then where are those other products that just seem reasonable within that tertiary ring, that are going to make sense? So that would be my answer to that, and thinking about where I’m trying to dial my products in. I do think your very first product, if all of a sudden, you’re way in that field, the odds of you being able to write great copy for that and get good traffic of that are just going to be lower because you don’t know that space. So I would try as best I could to start with spaces that have nothing.

Ryan Levesque:

Yeah. And that’s the one thing I was going to add, is everything that Trey mentioned, yes, and start here. Start here. For example, it would be weird if you heard from … just think about our company, or from me, or from Trey. If we were selling a … I don’t know, an energy enhancing solution like being healthier, well, we can make an argument that as an entrepreneur, it’s important that you’re healthy, because it’s going to help you have a better business, because you’ve got a healthier body, healthier mind, healthier mind, clearer thinking, better CEO, better business owner. But that’s kind of out here, right? [inaudible 01:35:57]

Trey Sheneman:

Yeah. You could have had a Monster energy drink on your desk throughout all of the launch, it’s product placement. But seriously. And it could have been like a loose connection, right? “Hey, I just did 80 events, and I need this energy drink.” But that’s not where we should start though. That’s like fluff.

Ryan Levesque:

Right. You want to start here. It makes it a lot more sense if we say, “Hey, we’ve got a detailed traffic training coming up. It’s the perfect compliment to the quiz funnels. You’re learning everything about creating a quiz. The thing that you need to enhance your results with a quiz is this deep dive traffic program.” That makes sense. That’s right here. That’s right in the middle. So you want to think about what are those things that are right in the bullseye, that you can start kind of introducing to your audience, that make total sense. And then work your way from the inside out in this-

Trey Sheneman:

It’s like the person the other day. I had to go, “Of course they’re talking about that. Of course they are.”

Ryan Levesque:

Exactly, it makes sense. Next one’s from Renee, Renee Persian, and Renee asked, “Is the affiliate marketer a brand representative or just a transactional component of the sales process, meaning anonymous?”

Trey Sheneman:

I’ve seen this done both ways, Ryan. In a way, if you think about yourself as a public figure, first and foremost … let’s get something clear, we’re all public figures, it’s just some of us are more in the limelight than others, we have different reach than others, but we’re all public figures. We have a personal brand out there, period. Okay? And so if you’re leading it from a … but then now let’s say your business is a public figure brand, now that’s different. We have the ASK Method accounts and we have the Ryan Levesque, accounts right? accounts, right? So that’s Ryan’s public figure account. But we also have the ASK Method account that’s a little more innocuous. We can run lots of different things from that account. So what I would say to you is make sure that you’re just thinking about how do I want to be perceived in my connection to this product?

And you could go either way. You could have sort of a anonymous brand or a vanity URL that’s just like a mirror domain that you’re running traffic through. That’s a little old school approach, but I mean, every now and again, you see people doing that stuff. It’s all what makes you comfortable. Do you want to be personally affiliated with the product or not? And if not, then you need to run some of that mirror branding I was just talking about. And if you’re okay with it, then I don’t know why you wouldn’t lean into your personal brand at that point, because I know at least in my life, I mean, my personal brand is like one of my greatest assets. It’s like what I’m always trying to make sure my word is my bond, I’m being upright, I’m working hard, if I make a mistake, I’m owning it.

There’s a trust brand that I’m building with the world, and Ryan is, too, and his is a little bit better than mine right now, but we’re working on it. And so anyways, I’m just saying I think you could go either way, but I would rather see you if you’re comfortable with it, lean into that natural trust you’ve built as whoever you are in your business, unless your business is some third party thing. If that’s the business you’ve built, then go … let me say it this way, go wherever the trust is. If you’ve built a business that’s got the trust, do it from the business, if it’s you that’s got the trust, do it from you.

Ryan Levesque:

Yeah. Even product-based brands, you have to remember, have brand authority through the humans associated with those brands, right? So for example, Apple was associated with Steve Jobs for many, many, many years. Now it’s associated with Tim Cook. So even big brands, multi-billion dollar companies have an association with-

Trey Sheneman: Yeah, that’s right.

Ryan Levesque:

Sometimes it’s the CEO. Sometimes it’s a paid spokesperson. For example, companies will hire celebrities, Hollywood movie stars to be associated with a given brand.

Trey Sheneman:

Yeah. Ryan Reynolds is blowing that space up big time right now.

Ryan Levesque:

Yeah. So I know there’s sort of like, “But I have a product-based brand or … I hear the same refrain I can’t tell you how many times, “But I’m in a B2B business, I’m in a B2B market.” Well, it’s the same thing. We’re all selling people to people. So think about that. So you can be anonymous and it can be behind the background. Great option, that’s fine. But in virtually any circumstance, whether you’re selling spirits like Ryan Reynolds, or you’re selling technology like Tim Cook, or you’re selling automobiles, like the embroiled Elon Musk, it doesn’t matter. You have a brand, good, bad or otherwise, and you can use it for your benefit. Next one is from Pepper Cox. Pepper asks, “Is there any experience with leading to a vendor’s homepage versus to a specific product?” So in other words, driving people to the vendor’s main website versus more to a product page or a-

Trey Sheneman:

Yeah, sure.

Ryan Levesque:

… sale funnel.

Trey Sheneman:

Product page, every single time, never to a homepage. It’s really well done. Web strategy gets a very small percentage of its traffic to its homepage. The traffic should be getting routed into the lowest common denominator point in the funnel to draft conversion. So especially in affiliate marketing, bypass the homepage, go to the product page.

Ryan Levesque:

Yeah. Plus one. That’s an easy one. Next question is regards to the privacy policy for your quiz. If you are an affiliate marketer … I’ll take this one. If you are an affiliate marketer, and you’re driving people to somebody else’s products, a vendor’s product, when you create your own quiz, which, by the way, that’s your asset. You own your quiz. The vendor doesn’t own your quiz. You own the quiz to your business, and you are driving leads from your quiz to that vendor’s product. Do you need to create your own privacy policy? Are you using the vendor’s privacy policy? In this case, you are going to need to use your own. And the reason for that is this quiz is yours. It’s not the vendor company’s quiz. If you’re becoming

an affiliate for Apple, for example, Apple doesn’t own your quiz. You’re an affiliate for apple, for their products. It’s your quiz that you are creating. You own that quiz. It’s your asset. It’s your intellectual property. It’s your website. You need your privacy policy.

Now, for those of you who are joining us in the VIP session next week, for those of you who upgraded to VIP, we’re going to be talking about privacy policies, and talking about different privacy components, and what resources you can use to find these and create these, and … if you’re not sure where to go, and what steps that you need to take. But when you are putting a privacy policy on when you’re creating a quiz, you need your own privacy policy. And there are many resources out there to create your own privacy policy. Again, just like the CPA question earlier, we’re not tax professionals. We don’t play tax professionals on TV. We can’t recommend any corporate structure tax strategy.

Same thing. We’re not lawyers. We’re not offering any legal advice. Talk to your attorney, talk to your legal counsel on getting your own privacy policy set up. Just know that you do need to have one. It’s just kind of one of the things that you need to have on the internet. It’s kind of like driving with a license plate. You need to have a license plate or tags. I don’t know what they call them in other countries, but the plate with your license ID number on it. You need to drive with that. If you don’t drive with that … it’s just one of the rules of the road. You got to have it. And if you’re not willing to put it on, then you’re going to get in trouble at some point. Same thing with the privacy policy. If you don’t put a privacy policy on your website, at some point, you’re going to get called out. You’re going to need to deal with that.

All right. So Trey, next one’s from Antoine Douglas. This one is, “How would you position your lead capture page if you do not have a download report as a lead magnet?” And I’ll touch on this one and then Trey, I’ll let you add to this. So we’re going to be covering reports in two weeks time. And you’re going to see why you want to have a report on the back of your quiz. Every quiz, as we teach it here, should have a report, a result that you’re giving people. Now, if you don’t have one right now, that’s great. You’ll have an opportunity to create one. Just know that that is the recommended path. You’re going to see us teach it. That’s how we do things here. It gets the best results. We’ve tested a lot of different things. So if you don’t have one right now, the good news is you have an opportunity to create one. And the great news is this is a fantastic way to differentiate yourself from other affiliates selling the same product.

So when you’ve got multiple people who are … I’m just going to pick Apple, I know we’re not going to really sell Apple’s products, but you got multiple people selling Apple’s products. How do you stand out? How do you differentiate yourself? Well, when you give people a quiz result report, that’s a way to stand out so that people buy from you instead of another affiliate. That’s a fantastic strategy that you can use. So Trey, I didn’t want to hijack-

Trey Sheneman: Yeah, no.

Ryan Levesque:

… your response, I just to make sure it’s in line with kind of everything [inaudible 01:44:22]

Trey Sheneman:

Your answer was a lot better than mine. I was just going to basically say you’re going to get one eventually. In the meantime, if you’re wanting to test around with it and even kind of figure out … even though we have a fairly exact science, we’re going to walk you through on exactly what that report’s supposed to say. But if you’re feeling froggy, Antoine, what I would say is between now and then you could try “download to get this free video from me”. There’s other things you could do that could help you learn until the end we’re going to teach you. Or you could just wait a couple of weeks, and hang out, and we’re going to show you exactly how to do it. So I do think to Ryan’s point, we use the phrase, the phraseology, lead magnets and trip wires a lot kind of in the space.

They’re not all created equal, guys, from what happens on the back end. And when you’re thinking about being an affiliate … what the cool thing about the report is, is the report is a way for you to exchange value for that lead they just gave you before you even hand it off downstream from that. So I think it is critically important, Antoine, that you have a little bit … and I’m not saying you’re being impatient, but I’m just saying wait on the whole thing to flesh itself out before you kind of jump into it and do something kind of counter here. Yeah. So, Ryan’s answer was good.

Ryan Levesque:

Right. Great. I’m just answering a question in the chat. Okay. This next one is from Nathan Rosen. It’s about cookies. It’s about just, is there a way to track the 30-day cookie? And again, you already mentioned 30 days kind of standard. By the way, there are many programs that have much shorter cookie duration, some programs that have 7-day cookie, meaning if your person doesn’t buy within 7 days, you don’t get any commission at all. So 30 days certainly is standard. There are a lot of programs out there. There’s some that are more, but there are a lot of programs out there that are less than 30 days. So how maybe talk a little bit about that. Is there a way to track?

Trey Sheneman:

Yeah, yeah, yeah. Without getting into some black hat behind the scenes stuff, the tracking and the onus is on the system that we use to employ this. And it’s a level of trust. We use one of the kind of handful of tracking platforms that’s out there that’s trustworthy. We’ve been doing it for years. It’s really straightforward. Once the cookie is passed, it has a … I mean, every now and again, do we have to go in and make a manual adjustment here and there? No system is perfect, but the system’s pretty good about managing the 30-day window. From your side, if you are … well, we’ll tell you kind of a manual way you can think about it, is if you’re exporting a CSV or you’re watching your leads list grow somewhere and it’s timestamped, you could set a spreadsheet up to actually auto populate a 30-day window on that spreadsheet from the timestamp of when the lead hits the CSV.

What’s a little bit of a … if I don’t know how deft your hand is at Google Sheets, or Excel or something, but basically, you could create a window measurement tool yourself when you make the handoff. But the

only thing you’re going to have to count on is the click shows up, right? So there’s a way you could do it. At the same time, I think you could just lean on the system that we have or other affiliate managers that do a good job of this half. You could go and engineer something if you wanted to get really particular, Nathan.

Ryan Levesque:

Totally. Okay, great. We’ve covered that question here. This one’s from Paresh. Paresh asks, “Is is there more comprehensive training on affiliate marketing? Seems like this is a great starting point, great points, bad points, what the funnel looks like. Is there sort of a more detailed, deep dive training?” Well, the answer is we do have more comprehensive trainings just like on all of these related topics. And we have a deep dive training on affiliate training. We have deep dive training on webinars, deep dive training on affiliate training, we have deep dive training on webinars, deep dive training on traffic, on workshops, on boot camps, on launches, on challenges, on all of these things. And those trainings exist inside our business coaching program. For those of you who are already a member, you can access those trainings on demand whenever you want them. For those of you who are not yet a member, it’s a great reason to become a member.

We’ve got deep dive trainings on virtually everything out there. Otherwise, my next best recommendation to you would be to just look at the affiliate networks that you might be using, like ClickBank, for example, and go through their resources. They’ll have resources on how to use their platform and how to take advantage of the opportunities that they have available there. That’d be kind of the next best place to go. But yes, we’ve got much deeper deep dive training on so many different things. It’s just more than we can cover in a single program like we are here today. So that would be my best recommendation for them. Dennis asked a question, Trey. “I assume budget comes into play. What do you recommend if you’re limited in funds to start?”

Trey Sheneman:

Yeah. Every advertising campaign, no matter what your limit is, always should be determined based on the projected returns of the earnings you’re going to make. A good rule of thumb that I shoot for on affiliate deals is two to one, okay? So if I’m going to position a product, and I know my commission on it is 200 bucks, I am probably going to be willing to allow a 100 bucks to come out of my pocket to land that deal so that I get a 100% return on what I spent on it. And that’s just an arbitrary number I just picked to make the math make sense. So if your budget to start with is … let’s say you have $250 that you want to spend in this a month to kind of try it out, what I would say is you got to be really selective then on which market, which product that you choose, because $250 could get eaten up in any feed really quickly with a poorly built ad.

And so what I would say is take time thinking about what you can invest. Think back to those circles we drew earlier about where you have the most trust, then do some digging on projects that have good margin, that have the potential to get you a four or five to one return on that spend, knowing you’re going to have some learning going into it that if you can still get one and a half or two to one, you’ve

made money back and then take whatever you make. So let’s say you spend 250 and make 400, take the 400 and next month, spend 400 and see if you can make 650. Then take the next month and spend 650. So then the only money you’ve ever invested into it is that original $250. And now you’re kind of playing with house money until you get the thing dialed in. And then you can start to scale from there.

Ryan Levesque:

I’m muted. The only thing that I would add to … yes, to all that. The only thing that I would also add to that is it doesn’t always play out like that, where first swing of the bat, right out of the gate, you spend

$200 and you make $400 in return. It doesn’t always work like that. Certainly doesn’t work like that for me, and I’m pretty good at this. You want to anticipate that you are going to have to invest some money in testing different things to find out what works. It’s just the reality of it. In our coaching program, we have this expression that we say, “Before, you can maximize your earning, you have to maximize your learning.” And whenever you launch a new campaign, you really want to focus on maximizing the learnings, right? So which ad got the highest clicked rate? Which images are working better than others? Which targeting is working best?

And you just keep cutting the losers and riding the winners. And that’s basically kind of the name of the game. You got to throw a little bit of spaghetti on the wall to see what sticks, and then double down on the stuff that’s working, and do less of the stuff that’s not until you get to that place where you’re making $2 for every dollar that you spend. Sometimes, it happens right out of the gate. Sometimes you get lucky. But again, it’s the exception rather than the norm.

Trey Sheneman:

Yeah.

Ryan Levesque:

Just know, just like in any business you are investing, you have to invest. Every business since the beginning of time has required making an outlay of investment, investing capital, your resources, financial resources, human resources, your time. You’ve got to invest something before you see that return come back. That’s why the rewards are so great. That’s why the rewards are so great in owning and controlling your own business, because you have to take that risk. You have to make those investments upfront. And the greater risks that you take the greater, the return possibility is. It’s just sort of one of these economic laws of the universe, right? Greater risk, greater return. It’s just the way the world works.

So just keep that in mind. Don’t be frustrated if you spend a $100 and you don’t make $200 back and you say, “Oh, this doesn’t work,” or move on to the next thing. Sometimes it requires a bit of experimentation to get to that solution. Trey, this one comes from Kathy. Kathy says “After the 30 day offer, the names are in the ASK keep database. And then after, does ASK take over your lead, or do you have to keep promoting to your leads? How long after does ASK take over your lead that that occurs?” Maybe you just cover that [inaudible 01:53:00]

Trey Sheneman:

Yeah. So obviously if they come into our funnel any transaction happens within the first 30 days, you’re going to get credit on the referral into the choose quiz as an example, because that’s what you have an opportunity to market right now. If they opt into anything else for us after that, they are now both of our leads. Let’s just say that. They were your lead before you handed them off to us and now they’ve become our lead. So if they end up signing up for a future offer or something 3, 4, 5, 6 months later, there won’t be any commission paid on that, which is why it’s critically important for you to make sure you have a lead capture step on your lead, because circling back to the question right before this, too, Ryan, another benefit I thought of after my answer was even if you spend $250, the odds are you’re going to get leads, too, so that even if they don’t convert, and you make money, there’s still a lag. There’s a lagging value that comes on any and every, campaign because you can always sell them something on the next campaign, too.

So lead capture is critically important. Building your list is critically important. And obviously we want you to help us build our list, too, that’s why we’re making an affiliate offer. At the same time though, we’re not trying to compete with you. You just need to understand there’s got to be a reasonable timeframe there in the middle where they’ve now moved onto something else that we offer because they weren’t interested in that first one. And so you just got to keep that in mind.

Ryan Levesque:

Yep, exactly. And that’s why we’re able to pay so generously on the front end, right? We lose money on the front end. We don’t make any money at all, but we do it because what’s called a lost leader. We don’t make any money on the front end. But if someone buys future things down the road, that’s where we make money. So we’re willing to lose money up front, and with the time, and effort, and cost and everything that’s associated with that in order to make money on the back end. One last question, Trey, and then we’re going to bring this to a close and do our final exercise of the day. And that is … and we do have, by the way, a next step that we’d love to get everyone’s input on, is running ads. So this one’s from Tali Lindberg, says, “How do I run ads?” Since the choose book, the program is not related to Tali’s business, and you post your quiz while still personalizing it, do we have examples of ads?

Trey Sheneman:

Yeah.

Ryan Levesque:

What’s the best practice for running ads?

Trey Sheneman:

Yeah. I tried to think of better examples, but honestly, if you just go back into the training, the recorded training and go into that, there’s a section in the training … I don’t remember the time stamp, I wish I’d

written it down. I will put it in the quiz funnel masterclass group for those of you are the VIP. We’ll make sure you get it. There’s a section of the training, if you look at the time stamps now, where Ryan actually shows how people are doing their handoff posts, I think literally, Tali is like, “Get the book, hold the book up, look into the camera and say, ‘This guy’s blowing my mind right now. I’m taking a course from him. I’m learning so much about choosing my market.'” Choosing a market is one of the most universal things.

It doesn’t matter what business you’re in. We all have to choose a market. So what you got to do is you got to focus on the common denominators that are universal, and getting mentored, growing yourself. There’s so many hooks and angles in there you could take of … and the next step for you to figure out if he can help you and your business is go take this awesome quiz that he built, too, which, by the way, is something I’m learning how to do, which is awesome. So you just got to kind of think a little inception there. And that’s what I would say, is there’s a way to do this ad to make it really natural as to why you would be talking about it.

Ryan Levesque:

I love it. Plus one to everything there. Think about the way you buy products, right? How do you buy products online? Just in general, most of us, what do we do? We spend time doing a little bit of research. We do a little bit of due diligence. We ask around, “Hey, do you know this? Have you tried this before?” And we look at reviews. That’s how we buy stuff online, right? If there’s someone that you know who says, “Oh, my gosh … like if you’re in the market for, I don’t know anything, an iPad case, “How do you like your iPad case?” “Oh, I love it. It’s so great. Here’s what it is.” You might just buy it just based on that recommendation alone, you might not do that much more research. So that’s the power of endorsement. That’s the power of the offer. But it comes … to Trey’s point, it comes with that trust. The more trust you have in someone, the more likely you are to buy off of that person’s recommendation, right?

Trey Sheneman:

Yeah.

Ryan Levesque:

If it’s someone that’s really close to you, a good friend, someone that you know, you trust their opinion, you might not do any further research at all. You might literally just buy something based on that recommendation alone. The weaker the trust, the more research you’re going to do, the more due diligence, the more kind of thinking and ruminating over it you’re going to be doing. And your market operates the same way that you do. Think about that. We all are the same. We all operate in the same way. So it’s not like these foreign people with foreign buying behaviors and foreign psychology are going to be doing things differently than the way you do things.

So be consciously aware of the way in which you buy things online, ask yourself what influences you. And you want to be that influence to the people that you’re looking to move to make a purchasing decision. So all things to keep in mind. Trey, thank you so much, man, for being here. Appreciate you. I

know you got a busy day here today. Let’s give Trey some love for taking time out of his busy schedule. And for those of us who are going to be on the launch debrief a little bit later here today, we’re going to take you behind the scenes of our actual numbers of the launch. I cannot wait to share some of this. It’s a special benefit for business coaching members later on today.

You’re going to be hearing more from Trey as he takes you behind the scenes of our best performing landing pages, our best performing emails, our best performing webinars, our worst performing stuff, lessons learned, mistakes made, challenges, insights, where we screwed up, where we got things right, all of that. It’s going to be a lot of fun. It’s going to be an inside look at how we do things here at The ASK Method Company. And literally what just happened a matter of weeks ago. So Trey, thanks so much, man. Appreciate you. And we’ll talk soon.

Trey Sheneman:

Yeah, man. All right. Take care. Bye-bye.

Ryan Levesque:

Awesome. Good. All right. So one last order business before we wrap things up, and that is to share our biggest takeaways of the session here today. You know the drill #takeaway. Post it inside the comments thread. We’ll wrap things up lightning style with some takeaways. You know what you need to do, quizfunnelcom/chat. One last time. Even if you have not posted a single thing in today’s session, I want to challenge you to post your takeaway here today.

Think what was one thing you walked away with from today’s session? Was it something in the Q&A? Something in the affiliate training? Something that Charles said, something that Trey said? Something along the way. It could be a meta observation. What was your biggest takeaway? Challenge yourself to find one thing that you can take away from today’s session, today’s training. Again, hearing the answer to somebody else’s question could give you insight into a problem that you’re facing, or maybe just an idea that you’ve had that you decided to take a moment to write down. So head to that link, quizfunnel.com/chats. I’m going to hit the refresh button, read off a few of our takeaways, and then we’re going to wrap things up for this session here today. Love it. “Takeaway. Make your bucket stand out by contrasting it with other buckets,” says Luis. That is a good one.

Kim says, “Takeaway. The quiz is the start of the conversation. It’s not designed to close the sale.” Beautiful. That is a great takeaway. Thomas says, “Takeaway. Contrast your buckets to highlight how special my prospects are.” Pure gold. Yes. That is definitely a writer downer before. For sure. Omar says, “Takeaway. Before you maximize your earning, you have to maximize your learning.” Yes. And Anhata says the same thing. And Tali says the same thing as well. We got a lot of love, a lot of thank yous here for our special guests. And one last one. Eric says, “That new video on making questions conversational, that bonus is awesome.” And I could not agree with you anymore. All right, with that being said, we’re going to wrap things up here. We’re going to wish you had great rest of your day, great rest of your weekend. And for those of you who are part of our business coaching group, you’re going to be joining us later on here today in … gosh, I think about an hour or so if I have my math correct.

I can’t wait to show you behind the scenes of this last launch. I think you’re going to be blown away by some of the numbers, some of the learnings, some of the subject lines that totally crushed it, some of the ads that are just totally blowing things away right now. And I can’t wait to share that with you here today. And if you’re not yet in, get yourself in, find out if we can make a spot for you. Shoot me an email at contact@askmethod.com, and we’ll see what we can do. No promises. I’m not in charge of that little area of our business, but it doesn’t hurt to ask and see if there’s a way to get yourself in. All right, with that being said, have a great rest of your day, great rest of your weekend. And we will see you next week when we shift gears, and talk about your quiz pages and move to the next step of our process. Take care, talk soon, and I’ll see you in the inside. Bye.

Ryan Levesque:

Hello, and welcome back to the Quiz Funnel Masterclass 3.0. Of course, I’m your host, Ryan Levesque, and I could not be more excited for today’s session, because this is the big one, guys. This is the one where, for the first time, you have the opportunity to turn in your homework and start getting your quiz funnel built. Can you believe it? It’s here. It’s upon us. And for some of you, you’re going to be able to take advantage of that opportunity right here, right now, today.

With that being said, we’ve got a great session here today. We’ve got a big session here today, because we are going to be talking about the subject of your quiz pages. Your quiz pages. And it is a meaty session. It is a big session. I’m giving you kind of that advanced heads up to let you know that it’s going to be a big one. We’re going to cover a lot of ground in today’s session, but it’s going to be an awesome one as well.

So with that being said, if you’re ready, I’m ready. Let’s do this thing. Let’s dive right in. So again, we are talking about Your Quiz Pages, Module 2, Lesson 2, Session 1. And it is an exciting day because this is the day where you’re going to have an opportunity to submit your homework and get your quiz funnel built. But it all starts here over at QuizFunnel.com/Chat, where the conversation begins. We’ve got a great conversation here today. What I’d love to invite you to do before we dive right in is to take a moment inside that little session right here. One moment. Of course, as Murphy’s law would definitely agree, Facebook just logged me out of my account. So I’m going to have to do a little something right here. Hang tight.

In the meantime, inside the chats, why don’t you head on over there and say hello. Let me know that you can hear me okay, you can see me okay. Say hello. I’m going to do my now famous two-factor authentication here. It’s going to take me just a moment to do this. It’s like Facebook knows. It’s like, “Hey, I think there might be a live session happening. Let’s log out of the system.” It’s great timing to do that. 3, 2, 1, fingers crossed it all works. There we go. Here we go. Rocking and rolling. Loving it. Yes.

Hey, Becky, Eva, Denis, Omar, what’s up? Great to see y’all. Remember, you’re going to have to hit the refresh button if you haven’t already done so. “Another fine day for learning about quizzes,” says Robert. Hey, Susan, Neeraj. Crystal, what’s going on? Suzanne, Rosalia, Michael, ready to go! Greg, Tali, Warren, Terri, Robert. Hey, Deidra, Thomas, Louis, Greg. Awesome, awesome, awesome. Mike and Marion. Terri, how you doing, y’all? Aprajita, Josette, William, Kat. Laura, how you doing? Maria, Charles, Mike, Fenneke, Tahsin, Vickie, Christine. Got a great crew here today. If you haven’t already joined us, that link is QuizFunnel.com/Chat. Head on over there. That’s where the conversation is going to be taking place. And remember, use that hashtag nugget, as you can see it on my screen right here. You want to use that hashtag anytime that you’ve got a nugget. Anytime you’ve got an observation, an aha moment, post it inside the chat.

All right. Our first micro assignment for this session, our first micro exercise. I’ve got a question for you. The question of the day is when you look at this page right here, what do you think is the single most important element on this page? Now this, what you’re looking at here is an example of a welcome page. It is a welcome page that is designed to drive people to your quiz, to take your quiz. Head on over to the chat thread, quizfunnel.com/chat. And let me know. What do you think the single most important thing is on this page? I will reveal what that thing is a little bit later as we break down this page a bit further.

But before we do so we always like to kick things off with some positive focus. Love seeing the progress being made, so many great posts inside the community. I want to kick things off with some wins. Look, I want to invite you now, if you haven’t already done so inside the chat, take a moment to think about some of the wins that you’ve had with your quiz in the last week. Maybe work that you’re doing, maybe a breakthrough that you’ve had, maybe just coming into clarity. Maybe you’ve just made some progress. Maybe you’ve made an inch forward worth of progress, or maybe you’ve made a mile forward worth of progress. No matter how big or how small your win, a win is worth celebrating. So I want to invite you to inside the chat, make a comment about a win that you have had in the last week. And as you’re doing that, we’re going to share a few from the Facebook group from the last few days. And to do that, I want to bring on my amazing, incredible wonderful co-host, the one, the only Ms. Michelle Falzon. Michelle, how you doing?

Michelle Falzon:

Oh, this is like one of my favorite things. And I know the whole team is always watching the channel and celebrating all the success in the group. And we’re not always talking about the big successes. We’re also really celebrating those small incremental wins. So there’s people that are just plugging away and having those little wins or those little breakthroughs. You see them having a little bit of a challenge and then they go, ah, I figured it out. And so we wanted to celebrate a few people. There are a lot of people getting their questions done, Ryan, which is great because that was the homework from last week. And we’ve been loving seeing those. We’ve just put a small sampling up there on the screen of a couple of people, but really it’s representative of many, many people who are getting their questions done.

Moira Hannah. She is there on the left hand side there and she went from four buckets to three after a very deep dive creative session at a library. So she took herself off to a library and she says, “I love the step by step process that allows for thinking time between each step. I get so much more clarity this way.” And I do agree if you can create a little bit of space between your work, you can often get those breakthroughs when you’re least expecting it.

Jackson Mumey in the middle there has had some great aha moments with his questions. He shared them in the community. And one in particular, Ryan, I wanted to share because it really echoes what we’ve been saying about this idea of iteration, that the process is about a couple of steps forward and then you might need to make one step back. And he said, “Lots of iteration. I ended up changing my

bucket names to correspond more closely with the answer choices to my questions.” Clarity came through iteration. So he got clarity on his buckets once he kind of got the questions done, which is so, so normal.

Anita bell said, “I got out of my own way and simplified everything. I see the power of the quiz once you have super clarity and understand the process.” So rather just been so many wins around people, getting their questions done in the group. And I know you’ve been enjoying seeing that.

Ryan Levesque:

Yeah, absolutely. I mean, I think we have at last count, something like over 50 posts and just the last like day or two alone that people have made with questions done. So I’m just loving the progress. It’s awesome to see that work, getting done and documenting and sharing it with the world is a great way to just kind of celebrate. We want to celebrate with you. We all want to celebrate together. It’s really cool to see all that great momentum. At the same time, I want to remind you that you’re running your own race. So I know Michelle, we have Wayne’s win, and Leslie’s win, and Mike’s win, and Hannah’s win. And just remember that this is your race to run. That don’t feel like you are behind or you need to keep up or anything like that. This is your race. You just keep putting one foot in front of the other and you’re going to get to your destination. We got some get creative wins. Michelle, maybe you could touch base on a few of these briefly as we go through them.

Michelle Falzon:

Yes. So many of those. We’ve got Adrian, we’ve got Kirsty, we’ve got Amy, we’ve got Kirsten there, but they’re just a small sampling of the really creative ways people are tackling their quiz. And we are seeing people running out of wall space, the dogs stealing all their post-it notes, people having a lot of fun with it, but in the process actually having some really big breakthroughs. So we just wanted to share a couple of those get creative wins there, and do use the hashtag because we have got that great prize, Ryan.

Ryan Levesque:

Absolutely. We got the ultimate get creative prize that you can see here. And it’s a pretty cool one. We’re big fans of getting creative. So we’ve put together pretty cool package that I think is worth fighting for, as they say, and making your post. You do have to use that hashtag get creative in order for us to track with you. It’s the only way that we can put you in the running for the prize.

Speaking of goodies, we’ve got some more goodies your way. You know we love giving you extra special surprises. And one of the surprises that we have for you is a special bonus video that has been made available in this week’s training. Jenes Mier over at our sister company Bucket, our customer support manager, has recorded a special bonus training for you that takes you through a lot of the bucket design

features that are going to be really relevant for today’s training. As we go through the pages in your quiz, and we’ll give you information, excuse me, on how you get access to that a little bit later in today’s training.

We’re also going to be talking about the build your quiz bonus, and how do you claim that as I teased in the opening words of today’s session, you’re going to discover how you can claim your build your quiz bonus to have the bucket team build your quiz for you. In fact, that is one of the most exciting things about today. By the end of today’s training, if you can believe it, you’re going to have everything that you need completed and be in a position to submit your content and creative over to the bucket team to get your quiz funnel built, which is really, really, really, really cool. So we’re going to bring that into a reality.

So exciting, and I guarantee you that some of you right now are going to be ready to submit your quiz today, which is kind of mind blowing that feels like we just started this process just a heartbeat to go. So very, very, very cool.

Now I want to remind you of our mantra before we dive right in. We always like to have a mantra, and today’s mantra is all about following the instructions at least once. Remember follow the instructions at least once. This is the number one rule of Lego. You’ve got to follow the instructions at least once. And once you’ve done that, then you can build anything that you want. It’s all about emulate before you innovate. And the reason for that is there is a huge risk of temptation to take poetic license on the process that we’re going to be following. And I have seen all sorts of weird and wonderful Frankenstein-style pages that, oh boy, I don’t know what was going into those pages, but I can tell you that I want to save you from that pain and suffering.

So how do we do that? Well, we trust the process, and I want to invite you to trust the process. Remember, we’ve got data on now more than 20,000, I think, quizzes built on the Bucket platform using this process. So we know this process works, and I know parts of it are going to feel like, why is it like this? Why are you doing it this way? But again, I want to invite you to trust the process, follow the instructions at least once, and leverage all the learnings that have gone into what we’re going to cover here today.

Now, the process that we’re talking about here is the one that picks up on where we left off. It’s the process that you’ve been following. That’s to thoughtfully design a process of success right from the start. First in the kickoff call when you went from looking at the possible things that you could offer people, all the way through the first week of the course, where we looked at the different possible topics for your quiz, through identifying the different buckets that you’re going to be putting people into, to coming up with the questions that you’re going to be using to lead people into those buckets, and make people feel seen, heard, and understood in order to diagnose them into one of these possible outcomes.

And today is all about the pages, which brings us to this moment in time, where we’re going to be picking up where we left off and focusing on the pages of your quiz. Now we have as always a fully templated and step-by-step, fill-in-the-banks process that you can really follow the instructions to the letter. And you’re going to see that, I think, more so today than ever, than in what we’re going to be covering here today. So it’s all outlined in the workbook, and you can see that it has been divided into two parts. First part of the workbook is what we call your quiz pages, where everything comes together. And then the second part is what we call your build your quiz brief. And this is the actual line-by-line content that you are going to be turning in to the Bucket team to get your quiz built. Or if you’re deciding to DIY your quiz and build it yourself, this is the same process that you want to go through if you’re handing in your homework to yourself, so to speak, if that makes sense.

Beautiful. All right. So with this build your quiz brief, and the question spreadsheet that you completed last week, you will have the two pieces of content that the Bucket team needs to build your quiz for you. So if you are going to be taken advantage of the build your quiz bonus, you’re going to want to make sure that you pay close attention to this brief. We’re going to show you how to submit this to Bucket at the end of today’s session. But first, I want to teach you everything that you need to complete this brief and be in the best possible position to get your quiz done ASAP. So again, I just want to bring that up and show you where you get access to that. So there are two sections in the workbook. If we go to my screen right here, you’ll see quiz pages workbook starts here. These are all the elements that we’re going to be covering in our session here today. And then if we scroll down to page 24, 25. 25 is where the build your quiz brief begins. This is the piece of work that we’re going to be working through together in real time. This is going to be a do as we go session. So we’re going to be actually getting work done in real time. And we’re going to walk through everything that you need to turn into the bucket team to get your quiz built.

All right, by the way, I want to remind you before we go any further, this one’s super important. This is worth reminding, cause I know sometimes we can forget. I forget things all the time. Make sure that you save this to your computer. Download this, click the download button, save it to your computer, save it as a name that you’re going to remember, and make sure that you do the work in this workbook on your computer, not on your browser, because you are not going to want to lose the work that we do here today. You’ll be kicking yourself. If you say, “Ah, I forgot to do that.” So I want to save you from that pain.

All right. So with all that being said, there are three specific quiz pages that we’re going to be focusing on today’s training. Michelle, maybe you could take us through what each of those three pages are.

Michelle Falzon:

Yes. Can you hear me now? Ryan Levesque:

I can hear you loud and clear. Michelle Falzon:

Oh, this is very good news. I’ve got my mic back on working. So yes, there are three pages, and of course we’re going to start way back at the quiz creation flow, which we’ve been using on every single week of the training. It is kind of the foundation concept. And that welcome where we are attracting people at that attract step with our hook, that is our welcome page. So just to get the vernacular, to get the language, you’ll be hearing these names a lot today. That is our welcome page. So think of it like putting out the welcome mat or as the language is in bucket, the pre quiz page. So your welcome or pre quiz page is that first one.

The second page that we want to you to pay attention to is actually that last question, that very famous and very important last question in that diagnosed step, where we are creating that bridge from our hook to our offer. We have a lead capture page, and that is the page where we actually ask people for their email address before they get their full results. And there’s some very specific things you want to be doing on that page to maximize conversions.

And then finally, the third type of page is your outcome or post-quiz page. And that’s where you deliver the bandaid and make that pivot to the cure, which is the thing that you are selling, your offer. And so