Session 1-1 – Quiz Hook Workbook html

QUIZ 3.0 EXPERIENCE

YOUR QUIZ HOOK WORKBOOK

WEEK 1 – MODULE 1, LESSON 1, SESSION 1

Let’s Find the Winning Hook For Your QUIZ!

WELCOME!

One of the BEST things you can do to ensure the success of your QUIZ Funnel is to find an awesome Quiz Hook.

This Workbook is a step-by-step guide to help you brainstorm your Quiz Topic and Framework options and create a shortlist of Quiz Hooks you can test in your market, so you know, with confidence, that you have found a WINNING Hook.

Let’s get started!

Ryan Levesque

Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®

Handy Links.

Here are some handy links you can use to easily access course materials and support throughout the Masterclass.

Online Learning Area QuizFunnel.com/learn Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

Weekly Q&A Post on Facebook QuizFunnel.com/ask ASK Method Customer Service Email contact@askmethod.com Bucket.io Customer Service Email support@bucket.io

Course Schedule.

Here are the key Course Dates and Times (remember you can also access the recordings if you can’t make it live, or you want a recap!):

All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/

“ADD TO CALENDAR” Options

You can automatically ADD these dates to your personal Calendar by locating the EVENTS section in the Facebook Group and clicking “Add to Calendar” from the drop down list under the “…” symbol for each Event.

You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.

IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take Your Quiz.

So while the first thing people will see when taking your Quiz is your Hook, you actually BEGIN with the end in mind by thinking about your Offer first.

Your Quiz Hook Checklist.

1. Start With Your Offer

What are you selling / asking people to do next at the end of your Quiz?

2. Brainstorm Your Topic

Come up with a list of possible Topic ideas for your Quiz.

3. Brainstorm Your Framework

Make a list of possible words to descibe your Quiz Framework, based on the 3 Frameworks – Type, Killer, Score.

4. Brainstorm Your Quiz Hook

Drawing on the list of possible Topic and Framework ideas, brainstorm a list of potential Quiz Hooks.

5. Make a Shortlist of 4 Quiz Hooks

Select your shortlist of 4 Quiz Hooks from your brainstormed list that you will test.

6. Test Your 4 Quiz Hooks

Using one of the “Officially Sanctioned” Testing Methods – Either Paid Facebook Split Test (Preferred) or the Free Facebook Poll (Fallback) / or the other alternatives – get fast feedback on which of your Quiz Hooks your market responds to best.

7. Select Your Winning Hook!

Based on the results of your Test, choose the Quiz Hook that got the greatest # of statistically significant responses (or, if you chose another approach at Step 6, then decide on your Quiz Hook or choose a “Practice Quiz” to keep moving).

You’re READY to Start Building Your QUIZ Funnel.

1. Start With Your Offer

As outlined in the Kick Off Call, you begin with the end in mind and decide on your Offer – the thing your entire Quiz leads up to. Your Offer is the product or service you are planning to sell once someone has taken your Quiz.

You can make your Offer in a range of ways after someone gets their Quiz Results, including via a sales webinar, a sales page, a sales call or to book an appointment… or even to grow your waitlist in anticipation of a product you haven’t created yet!

Your Offer could be for a low-ticket, mid-ticket or high-ticket product or service in any type of business from E-Commerce to Coaching, Consulting, Affiliate Sales, Local Brick & Mortar Business, Agency, Freelancer, Digital Products… and more.

Even though it’s the LAST step in the Quiz for your customer, your Offer is ideally the FIRST thing to get clear on when coming up with your Quiz Hook.

If you are not clear what your Offer is, make a note of what it “could be” for the purpose of this exercise and do a “Practice Quiz” or consider “list building” as you grow your list to make a future offer.

Outline Your Offer Here:

OFFE R TIPS

• What is your most popular product or service?

• Which of your products solves a well-known problem?

• Do you have a new product you want to launch in a big way?

• If you don’t yet have a product, or you aren’t sure what to offer:

• Send people to a waitlist

• Build your list to make an offer in the future

Your Market: What You Are Selling: Price Point:

2. Brainstorm Your Topic

The Topic of your Quiz is an important part of your Hook. Your Topic is the subject or theme of your Quiz.

It is the specific area of self discovery that a person will gain more insight into when they take your Quiz.

For example, “Biological Age”, “Listening Skills”, “Hair Loss”, “Fertility”, “Leadership”, “Promotion Readiness”, “Home Loans”, “Parenting”. “Skin Care”, “Buying a Home”.

It is the focal point of the Quiz and needs to be something your audience considers of high importance / interest.

Your Topic needs to attract the right people for what you are ultimately going to Offer.

T OPI C INSPIRATION

• Always Asking – What is the Topic people are ALWAYS asking you about more than any other in your business?

• Cares / Curious – What is a Topic that offers an opportunity for self- discovery that your audience CARES about, or is at least CURIOUS about?

• Media Mentions – What is a Topic that is gaining a lot of attention in the media?

• Myths / Mistakes / Misconceptions – What’s something in the solution you provide that people have misconceptions about or that has commonly held myths or people can easily get wrong?

• Loss / Gain – What is a Topic where people may have the potential for a high degree of loss or gain?

• Best-Selling – What is one of your best-selling Topic areas?

Brainstorm Your Topic – Helpful Hacks

“Always Asking” Search Tactic

What if you’re struggling to find your Topic and the questions people are “always asking” are not clear cut?

Try this tip:

• Go to Your Facebook Group or a Group that has your ideal audience

• In the Search bar for that Group type the word “How do I…” or “What is the…”

• Review all the results that come up, scanning for questions people may be asking eg “How do I stay motivated” in an exercise group could be a great thought-starter for your topic if you are making an offer related to exercise / fitness.

• Go to the Group Search bar again and type all or part of that word (eg

“motivation”) and see how many other people are asking about that same topic in the Group. If there are a lot of posts this could indicate you have a strong topic idea to add to your brainstorm list.

Comprehensive List of Possible Search Terms:

• “What is the…”

• “How do you…”

• “How do I…”

• “Where can I…”

• “Where does the…”

• “Who knows how to…”

• “Why is this…”

• “When do you…”

• “When is the…”

• “Challenge”

• “Frustrated / Frustration”

• “Mistake”

• “Concern”

• “Problem”

• “Confused”

• “Question”

• “Struggle”

• “Embarrassed”

Brainstorm Your Topic – Cool Tools

There are numerous online tools that can help you at the brainstorming stage to think outside the square and consider a range of ideas and options for your Quiz Topic.

Here are a few of those tools:

• Thesaurus

• Answer The Public

• Alltop

• BuzzSumo

• Google Search Autocomplete

• Visual Thesaurus

• WordTracker

• Google Trends (Bullseye Keyword)

Brainstorm Your Topic

Brainstorm your Topic ideas here:

10.

11.

12.

13.

14.

15.

3. Brainstorm Your Framework

There are 3 Quiz Frameworks:

Type

A way of organizing people into specific groups as they relate to the Topic. Consider this Framework if you have a Topic that lends itself to “Categories”.

Killer

A set of mistakes that people either don’t realise, or have a suspicion they are making, with regard to the Topic. Consider this Framework if people are prone to making mistakes when it comes to your Topic.

Score

A measurable way to gauge a person’s relationship to the Topic. Consider this Framework if your Topic includes some kind of journey or progression.

It’s time to start thinking about what Quiz Framework you will use for your Quiz. Your Framework is an important part of your Quiz Hook and works in conjunction with your Topic.

For example:

FRAMEW OR K TIP S

• Does your Quiz Topic lend itself to distinct categories? If so you might want to consider a “Type” Framework.

• Are there some known and unknown mistakes people make when trying to succeed with or overcome the Topic? If so you might want to consider the “Killer” Approach.

• Is there a specific and measurable journey or progression someone would experience in relation to the Topic? If so, you might want to consider the

“Score” Framework.

“Promotion Readiness Score” where “Promotion Readiness” is the Quiz Topic and “Score” is the Quiz Framework.

Brainstorm Your Framework

Brainstorm your Framework ideas here:

(We’ve done most of this for you already!)

❑	Type	❑	Killer	❑	Score
❑ ❑ ❑ ❑	Style Personality Profile Strength	❑ ❑ ❑ ❑	Blocker Pitfall Crusher Interrupter	❑ ❑ ❑ ❑	Grade Rating Profile Gap
❑	Animal	❑	Destroyer	❑	Level
❑	Trigger	❑	Suppressor	❑	Ranking
❑	Flavor	❑	Eraser	❑	Range
❑	Essence	❑	Inhibitor	❑	Reach
❑	Specialty	❑	Restriction	❑	Status
❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑	Driver Cause Activator Power Superpower Factor Motivator Technique Approach	❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑	Prohibitor Impediment Limiter Obstacle Deterrent Constraint	❑ ❑ ❑	Quality Class Potential
❑ ❑	Habit Character	❑ ❑	Blindspot
❑	Persona

Type Killer Score

Limitation Stumbling Block Hurdle

Mistake

(Optional) Add any other phrases you might want to use to describe your Type, Killer or Score Framework.

4. Brainstorm Your Quiz Hook

Your Quiz Hook is the specific way you will express the Big Idea for your Quiz. It incorporates both your Topic and your Framework.

HOO K TIP S

• If you find your Topic lends itself to a particular Framework, explore as many ways as possible of expressing that Topic / Framework combination using the Quiz Hook Formula eg

• “Skin Type”

• “Complexion Type”

• “Skin Profile”

• “Beauty Profile”

• “Beauty Routine”,

• “Skin Habit”

Try out a range of Topic and Framework combinations drawing on your Topic and Framework Brainstorm lists.

6 Quiz Hook Formats

There are 6 easy and effective ways to FORMAT your Quiz Hook:

1. [QUIZ] What’s Your Topic + Framework?

For example:

[QUIZ] What’s Your Wealth Blocker? [QUIZ] What’s Your Skin Type? [QUIZ] What’s Your Fitness Score? [QUIZ] What’s Your Sleep Profile? [QUIZ] What’s Your Stamina Killer?

2. [QUIZ] What Topic is Right For You?

For example:

[QUIZ] What Mattress is Right For Your Body Type? [QUIZ] What Business is Loan is Right For You?

[QUIZ] What Type of Personal Trainer is Right For Your Fitness Goals?

3. [QUIZ] How Topic Ready Are You?

For example:

[QUIZ] How Detox Ready Are You?

[QUIZ] How Summer Holiday Ready Is Your Wardrobe? [QUIZ] How Ready Are You To Get Back Into Dating?

6 Quiz Hook Formats

There are 6 easy and effective ways to FORMAT your Quiz Hook:

4. [QUIZ] Which of These Topic Mistakes Are You Making?

For example:

[QUIZ] Which of These Weight Loss Mistakes Are You Making?

[QUIZ] Which of These Study Mistakes Is Your High-Schooler Making?

[QUIZ] Which of These Common Budgeting Mistakes is Your Household Making?

5. [QUIZ] What Type of Topic Should You [Verb]?

For example:

[QUIZ] What Type of Business Should You Start?

[QUIZ] What Type of Online Course Should You Create For Your Business? [QUIZ] What Type of Executive Assistant Should You Hire?

6. [QUIZ] + Intriguing Question

For example:

[QUIZ] How Much Money Could This IOT Technology Save You In Your Business? [QUIZ] Can You REALLY Improve Your Memory In 10 Days?

[QUIZ] How Many Years Can You Add To Your Life With Meditation?

101 QUIZ Funnel Ideas.

This list gives you 101 ideas for your Quiz Funnel.

E-COMMERCE

Physical product shipped in the mail

1. What Mattress is Best For Your Body Type?

2. What’s the Right Educational Toy for Your Toddler?

3. What’s the Right Sized Flat Screen TV for Your Living Room?

4. What Makeup Foundation Matches Your Skin Tone?

5. What’s the Safest Car Seat for Your Child?

6. Which Board Game Will Your Family & Friends Love Playing?

7. What SLR Camera Should You Buy?

8. What Dress Style Flatters Your Figure Most?

9. The Gift Finder Quiz – find the right gift for any occasion

10. The Lounge Type Quiz – find the perfect lounge for your home

11. What Food is Best For Your Dog?

12. What Indoor Plant is Most Suited to You?

13. What’s Your Cocktail Personality?

14. What Surfboard Should You Get?

15. What Book Should You Read Next?

16. Which Office Chair is Right For You?

17. What’s Your Leadership Style?

DIGITAL PRODUCTS

Online courses, memberships, SaaS

18. What’s Your Hidden Confidence Blocker?

19. What’s Your Social Media Superpower?

20. What’s Your Skin Type?

21. What’s Your Sleep Profile?

22. What’s Your Stamina Killer?

23. What’s Your Acne Trigger?

24. What’s Your Fitness Score?

25. What’s Your #1 Content Creator Strength?

26. What’s Your Entrepreneur Type?

27. What’s Your Dog’s Personality Type?

28. What’s Your #1 Savings Blocker?

29. What’s Your Parenting Style?

30. What’s Stopping You Getting a Promotion?

31. What’s Your Copywriting Blindspot?

32. What’s Your “Effortless” Exam Study Strategy?

33. What’s Your #1 Wealth Obstacle?

AFFILIATE MARKETING

Selling other peoples’ products as an affiliate

34. Which Home Brewing Kit is Right For You?

35. What’s Your #1 Energy “Thief”?

36. What Keto Diet is Right For Your Body Type?

37. What’s Your #1 Blood Sugar Risk?

38. What’s The Right Travel Crate for Your Dog?

39. What’s Your Tarot Card Reader Score?

40. How Ready Are You For a Smoothie Diet?

41. What Backyard Shed Type Is Perfect For You?

42. What’s Your Natural Remedies Awareness Score?

43. What’s Your #1 Flexibility Killer?

44. Which Hip Flexor Exercise is Right For Your Age?

45. What’s Your Heartburn Trigger?

46. What’s Your Vertigo Type?

47. What’s Your Cholesterol Risk Profile?

48. Which “Over 40” Diet is Right For You?

49. What’s Your #1 Belly Fat Mistake?

50. How Detox Ready Are You?

51. Which Plant Based Recipes Are Most Suited To You?

52. What’s Your Facebook Advertising Blindspot?

CLIENT SERVICES

Consulting, Coaching, Agency, Freelancing

53. What Business Loan is Right For You?

54. What’s Your Retirement Income Gap?

55. How Job-Ready Are You?

56. What’s Your #1 Relationship Killer?

57. What Fitness Business Model is Right For You?

58. What Type of Live Event Should You Host For Your Business?

59. What Governance Plan is Right For Your Not For Profit?

60. What CRM Should You Implement In Your Online Business?

61. What’s Your Procrastination Profile?

62. Which Addiction Cure Is Right For Your Blood Type?

63. What Type of Podcast Should You Start?

64. What’s Your Conflict Resolution Personality?

65. What’s Your Patient-Getting Superpower?

66. What’s Your Fashionista Personality?

67. What Self-publishing Strategy is Right For You?

68. What’s Your HR Compliance Ranking?

69. What’s Your #1 Law Practice Progress Killer?

70. Which Social Media Content Plan is Right For You?

71. What’s Your Conflict Resolution Personality?

72. What’s Your PR Attraction Score?

LOCAL SMALL BUSINESS

Selling to a local geographic market

73. What’s the Right Flower Bouquet For Your Occasion?

74. What’s Your Manicure Personality?

75. What’s Your Car Maintenance Blindspot?

76. How Much of Your Eligible Tax Return Are You Missing Out On?

77. Which <Suburb Name Here> Home is Right For You?

78. What’s Your Dental Hygiene Score?

79. Which Expensive Bookkeeping Mistake is Hiding in Your Accounts?

80. What Hairstyle is Right For You?

81. What Type of Cleaner is Right For Your

<Suburb Name Here> Office?

82. What Catering Style Matches Your Party Personality?

83. What Dog Grooming Service Does Your Dog Need Most?

84. How Internet Ready is Your <Suburb Name Here> Home?

85. What Posture Habit is Giving You Back Pain?

86. What’s Your Drivers Licence Readiness Rating?

LEAD GENERATION

B2B – Business to Business

87. What’s Your #1 Warehouse Productivity Killer?

88. Which of These HR Mistakes is Costing You The Most In Your Business?

89. Which Stand Up Desk Is Right For Your Team?

90. Where’s Your Office Security Blindspot?

91. What’s The Bonus Strategy Most Suited To Motivating Your Management Team?

92. Which Photocopier is Right for Your Business?

93. What List Building Strategy is Right For You?

LEAD GENERATION

B2C – Business to Consumer

94. What’s Your Office Happiness Score?

95. What’s Your Retirement Readiness Score?

96. What’s Your Hidden Weight Loss Blocker?

97. What’s Your #1 Real Estate Income Killer?

98. What Holiday Destination is Right For You?

99. What’s Your #1 Piano Playing Progress Killer?

100. What’s Your Tax Return Blindspot? 101.What’s Your Body’s Natural Stress Response

Type?

Brainstorm Your Quiz Hook

Brainstorm your Quiz Hook ideas here:

10.

11.

12.

13.

14.

15.

5. Make a Shortlist of 4 Quiz Hooks

Now you have a brainstorm list of possible Quiz Hooks, you need to NARROW it down to a shortlist of the 4 Quiz Hooks you plan to test to find your WINNING Hook for your Quiz.

SHOR TLIS TIN G TIPS

• If you are very clear on your Quiz Topic, consider including that Topic in all 4 of your shortlisted Quiz Hooks and try testing out a variety of Frameworks.

• If you are very clear you want to use one specific Quiz Framework, consider including that Framework in all 4 of your shortlisted Quiz Hooks and try testing out a variety of Topics.

• If you aren’t sure, don’t overthink it. Use these tips as a guide:

• Go with your “gut”.

• Include a VARIETY of Topic / Framework combinations in your shortlist.

• Think about which Hook flow best into your Offer

Ideally you will test a VARIETY of different ideas and even different phrases for the same idea to see which one your audience most resonates with.

Shortlist Examples – Quiz Hook

Make a Shortlist of 4 Quiz Hooks

Shortlist your Quiz Hook ideas here, selecting the top 4 ideas from your Quiz Hook Brainstorm list:

6. Test Your 4 Quiz Hooks

Now you have your shortlist of 4 Quiz Hooks, you want to see which one your audience most resonates with.

You have TWO “Officially Sanctioned” Testing Options:

1. Paid Facebook Ads Split Test (Preferred)

2. Free Facebook Poll (Fallback)

See the DETAILED TRAINING on BOTH Testing Options in Module 1, Lesson 1, Session 2

1. Paid Facebook Ads Split Test (Preferred)

• Setup a Facebook Ad for EACH Hook

• Exactly the SAME Copy, Image etc

• ONLY Change is the Title for EACH Ad

• Goal is to see which one gets highest Click Through Rate

Test Your 4 Quiz Hooks

Paid Facebook Ads Split Test (Preferred) – Continued

• Use the Copy Template to create your Ad Copy

• You only need to change the ORANGE highlighted areas to match your Hook

Ad Copy Template

Do you know what your “entrepreneur type” is? Or what type of business is right for you?

[YOU WILL REPLACE THIS WITH A COUPLE OF INTRIGUING QUESTIONS THAT WILL BE RELEVANT REGARDLESS OF WHICH HEAD LINE YOU USE]

My team and I are in the final stages of releasing a BRAND NEW QUIZ that will help you answer some of these important questions…

But before we do… we want to make sure we cover YOUR single biggest questions, challenges or concerns.

All you need to do is click the link below to let me know your answer to this ONE important question:

When it comes to knowing what type of business to start, what’s YOUR single biggest challenge right now?

[YOU WILL REPLACE THIS SMIQ WITH YOUR OWN – MATCHING EACH SMIQ WITH THE RELEVANT TOPIC ]

(Please be as detailed and specific as possible).

Click here now to let me know your feedback

[YOU WILL LINK THIS BACK TO YOUR RELEVANT DDS IN bucket.io – 1 DDS PER AD]

Your advice on this would mean the world to me and really help us finalize the NEW QUIZ.

I look forward to hearing from you! [YOUR NAME / SIGNOFF HERE]

P.S. I REALLY need your advice on this.

When it comes to knowing what type of business to start, what’s YOUR single biggest challenge right now?

[YOU WILL REPEAT YOUR RELEVANT SMIQ FROM ABOVE]

(Please be as detailed and specific as possible).

Go here to let me know now

[YOU WILL LINK THIS BACK TO YOUR RELEVANT DDS IN bucket.io – 1 DDS PER AD]

Test Your 4 Quiz Hooks

Paid Facebook Ads Split Test (Preferred) – Continued

• Where do you send people who click on your Ad?

• Simple one-question survey

• If you know the ASK Method = “Deep Dive Survey” (DDS)

• Only one question – your “Single Most Important Question” (SMIQ)

• Your SMIQ always has the SAME format:

• “When it comes to “X” what’s YOUR single biggest challenge right now? (Please be as detailed and specific as possible).”

• X is your Topic eg:

• “When it comes to getting your book published what’s YOUR single biggest challenge right now? (Please be as detailed and specific as possible).”

• You will create one DDS for each of your 4 Ad Variations

Create Your DDS Using the Pre-Quiz DDS Template in your Bucket.io 2.0 Account.

See the DETAILED TRAINING on Setting Up Your DDS in Module 1, Lesson 1, Session 2

Test Your 4 Quiz Hooks

Your SMIQ

You will create 4 x SMIQs (one for each Hook / Ad)

SMIQ 1

When it comes to , what’s YOUR

single biggest challenge right now? (Please be as detailed and specific as possible).

SMIQ 2

When it comes to , what’s YOUR

single biggest challenge right now? (Please be as detailed and specific as possible).

SMIQ 3

When it comes to , what’s YOUR

single biggest challenge right now? (Please be as detailed and specific as possible).

SMIQ 4

When it comes to , what’s YOUR

single biggest challenge right now? (Please be as detailed and specific as possible).

Test Your 4 Quiz Hooks

2. Free Facebook Poll (Fallback)

• Setup a Facebook Poll in a Facebook Group (yours or relevant other Groups)

• Your 4 Hooks are the 4 Answer Options

• Get a Minimum of 25 Votes

• Tally the highest number of Votes to Pick Your Winner

Test Your 4 Quiz Hooks

2. Free Facebook Poll (Fallback) – Continued

• Use the Poll Copy Template to create your Poll Copy

• You only need to change the ORANGE highlighted areas to match your Hook

Poll Copy Template

VOTE Below! Which are you MOST interested in?

So I’m thinking about creating a NEW QUIZ, but before we do that I wanted to get YOUR feedback 🙂

If you had to pick ONE OF THE FOLLOWING, which would YOU potentially be most interested in.

Then enter your Answer Options as your 4 Hooks eg

A) [QUIZ] What “Type of Quiz Funnel” is Right for You & Your Business?

B) [QUIZ] What’s the “Quiz Funnel Potential” for Your Particular Niche Market?

C) [QUIZ] What’s the #1 Quiz Funnel Mistake You Might Be Making Right Now?

D) [QUIZ] How Much Could a “Single Quiz Funnel” Be Worth To Your Business?

Create Your Poll Using the Facebook Poll Feature

See the DETAILED TRAINING on Setting Up Your Facebook Poll in Module 1, Lesson 1, Session 2

7. Select Your Winning Hook

1. Paid Facebook Ads Split Test (Preferred)

You will ideally reach “Statistical Significance” with your Paid Facebook Ad Split Test Results.

Statistical Significance is the likelihood that a relationship between two or more variables is caused by something other than chance.

Use the Statistical Significance Calculator

See the DETAILED TRAINING on Measuring Statistical

Significance in Module 1, Lesson 1, Session 2

2. Free Facebook Poll (Fallback)

After you have collected at least 25 responses to your Poll, it’s time to select your Winning Hook.

This will be the Quiz Hook with the highest number of votes.

Post Your Winning Hook in the Facebook Group!

Be sure to SCREENSHOT your POLL once you have your winner and POST that image into the Quiz Funnel Masterclass Facebook Group, letting us know

PICKIN G A WINNE R TIPS

• If you have a clear winner, that’s easy 🙂

• If you have a “close call” or a “tie”, here are some “Tiebreaker Tips” to help you choose your winner:

• Go with your “Gut Feeling”

• Choose the idea that most easily leads into your offer

• Don’t overthink it – this shows you may have a few great ideas that could work!

which one is your Winning Hook for your Quiz, using the hashtag #MyWinning

Select Your Winning Hook

My Winning Hook for my QUIZ Funnel is:

Ryan’s Success Tips.

Our Community calls these “#Ryanisms!”

They are mantras and mindsets that can help you all the way thorugh your Quiz Funnel and beyond as you build a successful business.

#1 Rule of LEGO

• “Follow the instructions at least once” 🙂

Emulate BEFORE You Innovate

• Commitment

• Trust the Process

Name of the Game is to STAY in the Game Until You WIN the Game! Just Keep Swimming

• Motion Breeds Clarity

Done is Better Than Perfect

You Don’t Have to Get it Perfect, You Just Have to Get it Going!

• And the BEST Time to Get it Going is Right Here, Right Now, Today!

More “#Ryanisms?”

As you go through the Quiz Funnel Masterclass you will likely hear a few more “#Ryanisms.”

Feel free to add any extras you pick up here and share them in the Facebook Group using the hashtag #Ryanism.

Notes.

Ryan’s Evernote – Your QUIZ Hook Homework Feedback – WEEK 1

General Feedback:

● Feedback below represents the BIGGEST TRENDS

○ Remember – this is not a one-by-one review

○ Reviewed the homework as a WHOLE, looking for PATTERNS and BIG ISSUES or IDEAS to cover that will help the MOST people

○ (I saw similar things in many submissions)

○ In SOME cases I have used actual examples but you can learn from ALL the comments and apply the examples to your situation

○ Make sure you’re adhering to best practices – if unsure – go back to the training from this week – Module 1, Lesson 1 – Your Quiz HOOK 🙂

○ Saw lots of GREAT examples that are good to go and I will cover a couple of those as well to give you an idea of what’s getting greenlights!

○ Also going to focus on the TRENDS and TWEAKS that could help you greatly IMPROVE your quiz hook

○ BUT… You don’t need the “Pope’s Blessing” to continue forging ahead 🙂

○ Done is better than perfect!

○ You don’t need to get it perfect, you just need to get it GOING!

○ Let your MARKET tell you what they love (remember the split test guessing game!)

—

● Use [QUIZ] Preﬁx in Your Ad:

○ Use the [QUIZ] preﬁx in your ad.

○ The goal of test is not to maximize CTR

○ The goal is to measure relative diﬀerences

○ So FOLLOW the PROCESS as we outlined it in the training

○ MANY of you are using the [QUIZ] preﬁx – which is awesome

○ We’ve proven that simply adding the word “QUIZ” gets more attention!

○ So you want that advantage!

○ EXAMPLE – Let’s take a look at an example, as a way to see where and how you can tweak your hook to ensure you are using this best practice tip of adding [QUIZ] to the start:

■ Jacob Griscom

■ 4 Hooks Jacob is testing are:

—

■ What’s your online reputation score?

■ Which customer feedback system is right for you?

■ How Google search-ready is your business?

■ How many customers are you losing because of your online reputation?

■ First of all — AMAZING HOOKS – REALLY GREAT – well done Jacob!

■ WOULD be stronger with [QUIZ] in front:

■ [QUIZ] What’s your online reputation score?

■ [QUIZ] Which customer feedback system is right for you?

■ [QUIZ] How Google search-ready is your business?

■ [QUIZ] How many customers are you losing because of your online reputation?

■ Such a simple change to make

■ Easily and IMMEDIATELY let people see this is a QUIZ

■ You CAN break this pattern for your ad headline:

■ EXAMPLE:

■ Do You Know How Good (or Bad) Your “Online Reputation” is?

■ Take this FREE Quiz To Find Out

■ [QUIZ] What’s Your Online Reputation Score?

● Avoid “Yes/No” Conclusions:

○ You want to create a hook that allows you to put people into one of a few categories.

○ VS just tell them yes they can or no they can’t

○ Telling them yes/no disqualiﬁes people and gives them nowhere to go next

○ Remember this is a marketing quiz and you want people to have somewhere to go NEXT with you

○ That’s why I recommend you avoid yes/no conclusions from your hook

○ Noticed this with a number of homework submissions

○ EXAMPLE – Let’s look at one of those examples as a way to see if you’re making this mistake and how to easily tweak it

■ Jerry Esters

■ Sells Financial Behavior coaching and a series of ﬁnancial education courses.

■ [QUIZ] Are Your Spending Habits Killing Your Retirement Plan?

■ John Corey

■ Sells Equity IPOs for UK real estate deals. It is a heavily regulated market.

■ [Quiz] Are you ready for private investment?

■ Can you see how both of these are asking a binary yes/no question in the mind of your potential customer?

■ They either ARE ready for private investment or they’re not.

■ They either ARE killing their retirement plan or they’re not.

■ You both have some other hooks that are much stronger and avoid this binary yes/no — so lean more into this kind of hook that you’ve been working on:

■ Jerry Esters

■ [QUIZ] Are Your Spending Habits Killing Your Retirement Plan?

■ [QUIZ] What’s Blocking Your Debt Reduction Plan? ✓

■ John Corey

■ [Quiz] Are you ready for private investment?

■ [Quiz] What type of private investor is right for you? ✓

■ Both of these versions of your Hook give you a chance to put people into one of a few diﬀerent categories

■ Similar to this example from Ostane Toya

■ “Curious to know 15 signs your body and soul are screaming for self-care?”

■ If their answer is NO you are done and they won’t click through

■ Much more intriguing and ATTRACTING to say something like:

■ [QUIZ} What Type of Self Care is Your Body & Soul Screaming For?

■ And another example from Louis DiBianco

■ [QUIZ] Do you know your “Business Presentation Type?”

■ If their answer is no… where do they go from there?

■ Might consider tweaking to:

■ [QUIZ] What’s Your #1 Natural “Business Presentation” Strength?

—

● Avoid “How much do you know / IQ” Angles for Score Quizzes:

○ We want to go beyond testing their knowledge…

○ Score quizzes are excellent at demonstrating the “gap” that exists in where they are vs. they should be

○ EXAMPLE

■ Chad Slater

■ [QUIZ] What is your solar preparedness IQ?

■ Think about where you want people to go next

■ If they have a low IQ how ready will they feel to try to solve this problem

■ IQ feels too “immovable” — like “I am no good at this”

■ Instead, you want people to feel like the solution you have that you are SELLING can help them with their SPECIFIC DIAGNOSIS — that “it is doable”

■ Instead, consider:

■ [QUIZ] How Solar Ready Are You?

● Avoid MORE THAN ONE Idea in Your Hook:

○ Don’t try to do TOO much. Stick to one thing:

■ Dorothy Holtermann

■ {Quiz} What diet should you eat to prevent, arrest or reverse chronic weight gain and lifestyle diseases?

■ All good ideas — just a LOT of them

■ Can make it hard for people to INSTANTLY see what this quiz is about.

■ Could try something where you focus more on one idea eg:

■ [QUIZ] What’s Your #1 “Diet Tweak” to Reverse Chronic Weight Gain?

■ Dorothy is selling DNA-directed personalized diets & lifestyles at the end of her quiz

■ I’d focus in on the personalized aspect

■ [QUIZ] What’s YOUR Weight Loss Body Type?

■ Keep it simple

■ Remember, this is a MARKETING Quiz… start with the end in mind – what your OFFER is at the end of your QUIZ Funnel.

—

■ ** Note some health and other topics like this can be tricky to promote on platforms like Facebook. They may reject some of your keywords. Need to ﬁnd alternatives if they do.

■ This is another beneﬁt of testing ﬁrst before you invest too much time in a Quiz Hook that you can’t market on the platforms you want to market

■ Veronica Robertson

■ [QUIZ] What’s blocking your wealth-star success superpower activation?

■ A lot of ideas here and people may not know what “wealth-star” means

■ Sells empowerment for women through online courses

■ Might consider something simpler:

■ [QUIZ] What’s Your #1 Self Empowerment Type?

● Create DISTANCE to avoid RESISTANCE to blame (& Add INTRIGUE in the process)

○ Want to avoid making people feel wrong or deﬁcient or “at fault”

○ How can you distance who they are from the diagnosis?

○ Just did it with Dorothy’s example above eg from “YOU” to “YOUR BODY TYPE”

■ Pamela Tronson

■ [QUIZ} What are your biggest parenting mistakes?

■ Could feel really “close to home” for a lot of people

■ Your prospects might get defensive or RESISTANT to ﬁnding this out

■ OPPOSITE of what you want

■ How can you add distance and have them WANTING to know?

■ [QUIZ} Which of the 5 Universal Parenting Mistakes Is Distancing You From Your Child?

■ Universal implies everyone has these

■ Also subtle shift implying it’s the MISTAKE creating the distance, not the person

■ Another EXAMPLE

■ Colleen Sedgwick

—

■ Do you have what it takes to make $10K or more in your pet sitting business?

■ Might feel a bit intimidating

■ Could consider:

■ [QUIZ] What’s Your Pet Sitting Business Potential?

■ Then you could have the $10k as part of your copy eg

■ Want to Make 10k or More in Your Pet Sitting Business?

■ Find our YOUR Pet Sitting Business Potential

■ Take the Quiz to Find Out!

● Cast the NET WIDE (but make sure there is a tie-in to your oﬀer)

○ Keep Your Quiz Top of Funnel (not TOO niched down)

○ But make sure it will lead to your Oﬀer without too big a leap at the end

■ EXAMPLE – too broad

■ Nell Rose Foreman

■ Helps women with generalized anxiety who are feeling debilitated by their anxiety

■ Sells $997 12-week group coaching program

■ [Quiz] What’s your number one peace blocker?

■ Might consider trying:

■ [QUIZ] Which of these Anxiety Triggers is Most Impacting You?

■ I’d also have photos of women and speak to women in your content about this Quiz so it’s clear from the start you want to attract women to this quiz.

■ EXAMPLE – too narrow

■ Pam Kostelecky

■ How will you counteract inﬂation with innovative employee beneﬁts?

■ Consider:

■ [QUIZ] What’s The #1 “Employee Beneﬁts Strategy” For Your Business?

—

● For Mistakes / Killer Angle, use “#1”

○ You may have noticed me doing this already in the suggestions I’ve been making so far 🙂

○ GREAT EXAMPLE in the homework

■ Eileen Allosso

■ What’s your body’s # 1 memory killer?

■ I would just tweak to add [QUIZ ] in front and use Title Case and you are good to go!

■ [QUIZ] What’s Your Body’s #1 Memory Killer?

○ An EXAMPLE of one that could be tweaked to do this:

■ Becky Xepoleas

■ (Quiz) What are your self-care blind spots?

■ Consider changing to:

■ [QUIZ] What’s Your #1 Self Care Blind Spot?

● Consider DICTION (and in some cases, ALLITERATION) to make it ROLL OFF TONGUE

○ When it sounds good, it helps to be more intriguing and attractive to your prospects

○ ALLITERATION

■ Paula Byers

■ What’s your number 1 relationship killer?

■ Opportunity to use alliteration to make this more punchy

■ Could consider:

■ [QUIZ] What’s Your #1 Relationship Red Flag?

■ This person didn’t leave their name

■ [QUIZ] What’s Your Bible Journaling stumbling block?

■ Could consider:

■ [QUIZ] What’s Your #1 Bible Journaling Blocker?

■ But don’t FORCE it… it’s either there or it’s not!

○ ROLL-OFF THE TONGUE MORE EASILY…

■ Barbara Harrington

■ [Quiz] What’s Crushing Your Success?

■ Consider:

■ [QUIZ] What’s Your #1 Success Crusher?

—

● Use Language Your Market is Using ALREADY:

○ Don’t get too tricky or fancy

○ Avoid being obscure

○ Go with the words your market is using to describe “the thing”

■ Roxanne Donovan:

■ Selling a $597 writing program for College Faculty members

■ [QUIZ] What’s your “Writing Avoidance Type”?

■ Possibly a phrase most college faculty members already use for this… maybe it’s “Writer’s Block”?

■ Consider:

■ [QUIZ] What’s Causing Your “Writer’s Block?” — Take the Quiz to Find Out!

■ [QUIZ] What’s the #1 Reason For Your “Writers Block?”

● Make it CLEAR. SIMPLE is better. LESS is more. Remember KISS 🙂 💋

● Not every FRAMEWORK works for every situation

● Don’t force it

QUIZ 3.0 EXPERIENCE

YOUR QUIZ OFFER WORKBOOK

WEEK 2 – MODULE 1, LESSON 2, SESSION 1

You Are Making Progress.

WELCOME!

“Just Keep Swimming” is a mantra that I’m going to keep on sharing 🙂

It’s an idea that’s kept me going when I learned new things, took on new projects or had to deal with challenges.

Having grit and determination to just keep taking the next step (no matter how small) is one of THE most important ingredients in all successful projects, businesses and QUIZ Funnels 🙂

In our FIRST Kick Off Session we took a “first pass” look at your Offer in terms of “What you are selling,” so you could start testing your Quiz Hooks.

In this Lesson we go back to the Offer and dive DEEPER into how you position what you are selling; the various components of your Offer (including Band-Aid and Cure); how your Quiz Buckets and Outcomes relate to what you are selling; and the important steps you need to take to set your Offer up for success.

Let’s “Keep Swimming”

Ryan Levesque

Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®

Handy Links.

Here are some handy links you can use to easily access course materials and support throughout the Masterclass.

Online Learning Area QuizFunnel.com/learn Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

Weekly Q&A Post on Facebook QuizFunnel.com/ask ASK Method Customer Service Email contact@askmethod.com Bucket.io Customer Service Email support@bucket.io

Course Schedule.

Here are the key Course Dates and Times (remember you can also access the recordings if you can’t make it live, or you want a recap!):

All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/

“ADD TO CALENDAR” Options

You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.

IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take Your Quiz.

So while the first thing people will see when taking your Quiz is your Hook, you actually BEGIN with the end in mind by thinking about your Offer first.

Your Quiz Offer Checklist.

1. Decide What You Are Selling

What are you selling / asking people to do next at the end of your Quiz?

• Decide – Your Own Product / Affiliate Product / Pre-Launch

• Decide – Pure or Perceived Customization

2. Decide How You Are Selling

Based on WHAT you are selling, HOW will you get people to take that next step with you?

• Decide the mechanism you will use to make your offer (Sales Video; Sales Web Page; Webinar; 1:1 Call; Appointment; Deep Dive Survey; Other).

3. Decide Your 3 – 5 Buckets

Make a list of possible words to descibe your Quiz Framework, based on the 3 Decide on the Buckets you will categorize people into after they have answered your Quiz Questions

• What number of Buckets?

• How will you name those Buckets?

• What will you offer to each Bucket?

You’re on your way!

Every step gets you closer to having a successful QUIZ Funnel.

1. Decide What You Are Selling

The Ultimate Goal is to SELL something at the end of your Quiz.

Everything up to that point is to CREATE DEMAND for what you are Selling.

In some cases you may be building a list or leading people to an interim step where you will THEN make the sale – either now or later.

But the idea is that you are creating a Quiz with the specific purpose to GROW YOUR BUSINESS through increased leads and sales.

This is not a scientific diagnostic or assessment. It is a MARKETING Quiz.

And you want to be clear about what you are Selling at the end of your Quiz right from the start of your QUIZ Funnel creation process.

What is the product or service you are planning to sell once someone has taken your Quiz?

OFFE R TIP S

• What is your most popular product or service?

• Which of your products solves a well-known problem?

• Do you have a new product you want to launch in a big way?

• If you don’t yet have a product, or you aren’t sure what to offer:

• Send people to a waitlist

• Build your list to make an offer in the future

It could be a low-ticket, mid-ticket or high-ticket product or service in any type of business from E-Commerce to Coaching, Consulting, Affiliate Sales, Local Brick & Mortar Business, Agency, Freelancer, Digital Products… and more.

Decide What You Are Selling – 3 Main Options

There are 3 Main Options when it comes to deciding what you are selling at the end of your Quiz Funnel:

OPTION A – Own Product

“I Want to Sell My Own Product”

I have a product (or multiple products) I want to offer to people after they take my Quiz.

OPTION B – Affiliate Product

“I Want to Sell Someone Else’s Product”

I want to offer someone else’s products to people after they take my Quiz, so I can get paid as an affiliate for those sales.

OPTION C – Pre-Launch

“I Don’t Have a Product Yet”

I don’t yet have a product or clear next step to offer to people after they take my Quiz and I want to build a Pre-Launch List in readiness for when I do.

Decide What You Are Selling – Pure or Perceived?

You can sell ONE thing or MULTIPLE things off the back of your Quiz. This is known as Pure or Perceived Customization.

PURE CUSTOMIZATION

When you Sell something different to people based on the Bucket they are in. As per the example below:

Pure Customization is useful in E-Commerce where your Quiz may be helping people decide “Which Back Pack is Right for You” or “Which DSLR Camera is Right For You.” You can apply Pure Customization in ANY Quiz, although it’s best to only use Pure Customization when there is a specific strategic reason for doing so – eg your Buckets are vastly different and people in those Buckets will have very different needs when it comes to their next step.

PERCEIVED CUSTOMIZATION

When you Sell the SAME thing to EVERYONE who takes your Quiz, regardless of the Bucket they are in.

As per the example below:

Perceived Customization is recommended for MOST QUIZ Funnels.

Decide What You Are Selling – Or Hybrid?

Or you could do a HYBRID of Pure AND Perceived.

HYBRID CUSTOMIZATION

Where you make the SAME offer to some of your buckets (PERCEIVED Customization). And then for ONE or MORE of your buckets you offer a specific something based on that bucket (PURE customization). So you have a HYBRID of the two.

You can see in this example, the first 3 buckets get the SAME course, while the next two buckets get a customized offer specific to each bucket

Decide What You Are Selling – Pure or Perceived?

Will you offer one product at the end of your quiz for ALL quiz takers or will you customize what you offer based on which Bucket someone lands in? Or perhaps a Hybrid approach where you customize offers to some Buckets and send the rest to one offer.

Pure Customization

“I Want to Customize My Offer For EACH Bucket”

I want to sell something different to people based on the Bucket they are in.

Perceived Customization

“I Want to Sell the ONE Offer to EVERY Bucket”

I want to sell the SAME thing to EVERYONE who takes your quiz, regardless of the

Bucket they are in.

Hybrid

“I Want to Customize My Offer for SOME Buckets”

I want to customize what I offer by selling a DIFFERENT product to at least one of my Buckets (and I want to offer at least two of my Buckets the SAME product).

When in doubt, choose PERCEIVED Customization.

Decide What You Are Selling – What if You’re Not Sure?

If you are not yet sure what you will be Selling at the end of your Quiz, here are some thoughts for you:

• Use your Quiz to build your list while you create your Offer

• Send people to a Waitlist for a future product release

• Sell a “Pre-Launch” Offer for a new product that is launching in the future

• Sell an “interim” product now (could be something you already have or an affiliate product) and swap out with another product later

• Use your Quiz to FIND OUT what product to create (build your list then run a Deep Dive Survey to that list to get the data you need to create your Offer)

• Sell someone else’s product as an affiliate (either temporarily or for the long term)

• Not sure what your MARKET is? Go back to the Choose Ask Build training in your Online Learning Area

NO T SURE ? TIP S

• Less is better

• One offer is better than two

• Two is better than three

• Which one is the fastest path to cash?

• Remember, your first Quiz is not going to be your last Quiz

• Start with a “PRACTICE Quiz” where you learn the process and then come up with your Offer and launch your new Quiz then (remember, your first Quiz will not be your last Quiz)

2. Decide How You’re Selling

Based on WHAT you are selling, HOW will you get people to take that next step with you at the end of your quiz?

At this point you want to decide the mechanism you will use to make your offer.

There are ANY number of WAYS you can make your offer at the end of your quiz, whether you are selling your own product or an affiliate product.

TIP: WHAT you are selling can help you decide HOW to sell it.

The decision you’ve ALREADY made about WHAT you are selling – whether that’s YOUR product, an Affiliate Product or building your Pre-launch list, makes it EASIER for you to figure this step out.

The following pages give you assistance deciding how you are selling based on which of these Options you are offering:

• OPTION A – Own Product

“I Want to Sell My Own Product”

• OPTION B – Affiliate Product

“I Want to Sell Someone Else’s Product”

• OPTION C – Pre-Launch

“I Don’t Have a Product (Yet)

Decide How You’re Selling Option A – Own Product.

If you have a product (or multiple products) you want to offer people after they take your quiz, you have a lot of options regarding HOW you can do that:

Including…

• Sales Page / Video

• Webinar (Live or Instant)

• Book an Appointment / 1:1 Call

• PLF-style Launch

• Live Event (Virtual / In Person)

• Summit

• Challenge

• Free or Paid Trial

• And more…

The GOOD news is that, in most cases, you can simply choose one of the first 3 options,

using the guidelines on the next page…

Decide How You’re Selling Option B – Affiliate Product.

If you want to offer someone else’s products to people after they take your Quiz, so you can get paid as an affiliate for those sales, you simply need to link to the Sales Funnel created by the Vendor.

• All you need to do is link out from your QUIZ Funnel…

• To WHATEVER mechanism your vendor has ALREADY created to sell that affiliate offer.

• Whether they’ve created a sales page with text only, or a video sales letter, or they run a webinar that you put your leads into where they convert people…

• All you need to do is use your affiliate link (provided by the Vendor) at the final step in your quiz and send people via that link to the relevant place that STARTS the sales funnel for specific affiliate offer you are recommending.

• That sales funnel has ALREADY been created by the vendor – the person selling the product that you are an affiliate for.

Decide How You’re Selling Option C – Pre-Launch.

If you don’t yet have a product or clear next step to offer to people after they take your Quiz and you want to build a Pre-Launch List in readiness for when you do, all you need to do is send people to a Deep Dive Survey.

• All you need to do is link out from your Quiz… to a Deep Dive Survey

• Perfect next step when you are building your Pre-Launch list

• Opportunity to LEARN more about what people’s challenges are

• What language they are using

• So you can build a product that meets the need of your market

• AND you are building that audience of people during this pre-launch phase that will be the hungry crowd ready for when you launch your offer!

Decide How You’re Selling

At this stage I think the way I will be selling my Offer at the end of my quiz is to send people to:

Selling Own Product…

Sales Page / Video (Own Product <$100 – $100’s of Dollars)

Notes:

Webinar: Live or Instant (Own Product $100’s – $1000’s of Dollars)*

*Webinar can work for all price points

Notes:

Book an Appointment / 1:1 Call (Own Product <$1,000’s – $10,000’s of Dollars)

Notes:

Other

Notes:

Decide How You’re Selling

At this stage I think the way I will be selling my Offer at the end of my quiz is to send people to:

Selling Affiliate Product…

Go To Vendor’s Sales Funnel

Notes:

Pre-Launch

Go To Deep Dive Survey

Notes:

3. Decide Your 3-5 Buckets

Your Buckets are the categories you put people into based on their answers to your Quiz. Once you know someone’s Bucket you can give them their Quiz Outcome.

IMPORTANT you should have NO LESS than 3 Buckets and NO MORE than 5 Buckets.

“TYPE” EXAMPLE

• If You Have 4 Weight Loss “Types,” You’ll be Putting People into 1 of 4 Possible “Buckets”

“KILLER” EXAMPLE

• If You Have 3 Improv “Killers”, You’ll be Putting People into 1 of 5 Possible “Buckets”

“SCORE” EXAMPLE

• If You Have 5 “Score” Levels (A, B, C, D, F), You’ll be Putting People into 1 of 5 Possible “Buckets”

BUCKE T TIP S

• If you HAVE Pre-Existing Expertise, pull from your Experience / Expertise / Knowledge

• If you DON’T HAVE Pre-Existing Expertise, research your market / interview an Expert

• TYPE Quiz – all about “Categorization” – do you have an EXISTING model, framework or content that could become your 3-5 Buckets? If not, think of an enticing way to CATEGORIZE your Topic.

• KILLER Quiz – all about “Loss Aversion” – what EXISTING mistakes

do you know people make?

• SCORE Quiz – all about “Comparison & Evaluation” – do you have an EXISTING journey, milestone, tiered process or levels or can you invent or uncover these?

If you are doing PURE Customization, your Products could be your Buckets!

Decide Your 3-5 Buckets

Do They Pass The “Captain Obvious” Test?

• Example: [QUIZ] What “Type” is Your Dog?

• Bad: Your dog is a “Chihuahua”

• Good: Your dog is what’s known as “Assertive-Dominant”

• Does the Diagnosis Offer an Element of “Self Discovery?”

• Example: [QUIZ] What’s Your #1 Sleep Killer?

• Bad: Not sleeping enough.

• Good: Not timing your sleep to your ultradian rhythm.

Do They Enable You To Pivot From Band-Aid to Cure?

• Example:

• [QUIZ] Are You Making these Fasting Mistakes?

• CURE: Selling a Recipe Book for Intermittent Fasting

• Bad: Mistake #3: Fasting Window is Too Short

• Good: Mistake #3: First-Meal Macro Nutrient Imbalance

• NOTE: Iterative Process – Not Always a Straight Line

• Multiple Layers – Like an Oil Painting

Decide Your 3-5 Buckets – How to Name

Your Bucket Names should create CURIOSITY and INTRIGUE. Names should not be too “self-evident.”

They should “hint” but not “give away” what the Outcome means. They should be a Name your Quiz Takers will…

• Want to be associated with

• Want to learn more about

• Feel a sense of “A-Ha” / Self -Discovery when they learn it

NAM E Y OU R BUCKE T TIP S

• If you get STUCK…

• Don’t always need “Creative” Names

• ou can always default to Type 1, 2, 3, 4 or Type A, B, C, D.

• Even better, is add intrigue by NOT making it A, B, C, D (e.g. Weight Loss Type A, I, G, C)

Think ahead to how you can use the your Bucket Names in your marketing – emails, Facebook ads etc and then on your Welcome Page, Lead Capture Pages and so on.

Decide Your 3-5 Buckets – Examples

What’s Your Cat’s Personality Type?

What Type of Southwest Florida New Construction Community Fits You?

What DSLR Camera is Right For You?

Decide Your 3-5 Buckets – Examples

What’s Your Personal Wardrobe Score?

Digital Readiness Assessment

What’s Your #1 “Dry Eye Relief” Blocker?

Decide Your 3-5 Buckets – Examples

What’s Your #1 Guitar Progress Killer?

What Type of Course Should I Create For My Business?

What’s Your Child’s Behavior Type?

Decide Your 3-5 Buckets

Bucket Number and Name

The 3 to 5 Buckets I am going to put people into based on their answers to my Quiz are (leave any boxes empty if you have LESS than 5):

Bucket 1:

Bucket 2:

Bucket 3:

Bucket 4:

Bucket 5:

Remember NOT LESS than 3 and NOT MORE than 5 Buckets!!

Offers

The Offer I am selling to each bucket is as follows (leave any boxes empty if you have LESS than 5):

Bucket 1 – Offer:

Bucket 2 – Offer:

Bucket 3 – Offer:

Bucket 4 – Offer:

Bucket 5 – Offer:

Remember Perceived Customization Means The SAME Offer For ALL Buckets 🙂

Congratulations!

You HAVE COMPLETED THIS STEP IN THE PROCESS…

You are all set to move forward TO CREATE YOUR QUIZ QUESTIONS!

Success Tips.

Here are some of the key mantras and mindsets that can help you all the way thorugh your Quiz Funnel and beyond as you build a successful business.

#1 Rule of LEGO

• “Follow the instructions at least once” 🙂

Emulate BEFORE You Innovate

• Commitment

• Trust the Process

Name of the Game is to STAY in the Game Until You WIN the Game! Just Keep Swimming

• Motion Breeds Clarity

Done is Better Than Perfect

You Don’t Have to Get it Perfect, You Just Have to Get it Going!

• And the BEST Time to Get it Going is Right Here, Right Now, Today!

More “#ASKisms?”

As you go through the Quiz Funnel Masterclass you will likely hear a few more “#ASKisms.”

Feel free to add any extras you pick up here and share them in the Facebook Group using the hashtag #ASKism.

Notes.

Ryan’s Evernote – Your QUIZ Oﬀer Homework Feedback – WEEK 2

General Feedback:

● First oﬀ – AMAZING JOB!

○ So many fantastic responses

○ Some really brilliant buckets here that I can see your Quiz Takers are going to love AND will help you deliver a great band-aid and then pivot to the CURE

● Feedback below represents the BIGGEST TRENDS

○ Remember – this is not a one-by-one review

○ I cast my eyes over the homework as a WHOLE, looking for PATTERNS and BIG ISSUES or IDEAS to cover that will help the MOST people.

○ (I saw similar things in many submissions)

○ In SOME cases, I have used actual examples, but you can learn from ALL the comments

○ THANK YOU to the people I use as examples — not a criticism but a way to support you to get optimal results from your Quiz and for everyone to learn.

○ OK to keep tweaking – remember the oil painting

○ Buckets will help you clarify tweaks you might want to make to your Hook

○ Doesn’t have to be fancy or creative

○ But it MUST deliver some form of Self-Discovery and Curiosity & Intrigue

○ AND it MUST set up the next step you want people to take… the CURE.

—

Remember – Pass the Captain Obvious Test!

● Example from the training –

○ [QUIZ] What “Type” is Your Dog?

○ Bad: Your dog is a “Chihuahua”

○ Good: Your dog is what’s known as “Assertive-Dominant”

● Sue Gallagher

○ Market: Marketing for Business

○ Product: Aﬃliate marketing on Facebook, Pinterest, Google, YouTube.

○ Price: $997

○ Hook: “What are using for marketing your products?”

○ Proposed Buckets:

■ Facebook

■ Google

■ Pinterest

■ Email

○ They already know this.

○ I’d suggest tweaking your Hook

○ eg “[QUIZ] What Paid Ads Platform Has The MOST Potential For YOUR Business Right Now?”

■ They take the Quiz

■ You give them similar buckets to what you have above

■ But not to show what they’re ALREADY doing (that’s what they already know now)

■ Instead, the buckets show where the opportunity is for their speciﬁc business right now (that’s what they DON’T know and what is less obvious to them)

■ And then you can position yourself as the one to help them with that speciﬁc platform – even if they’ve been using it already and not succeeded so far — you can speak to WHY that hasn’t worked and why and how you can help.

● Alysha Parker

○ Market: People that are ready to take action in changing their lifestyle/eating habits to lose weight for good

○ Product: e-workbook “The Eating Healthy Weight Loss Blueprint.”

○ Price: $14.99

○ Hook: “What is your fast track to weight loss?”

○ Proposed Buckets:

■ Mindful Eating

■ Intuitive Eating

■ Calorie Counting

■ Improving Quality of Diet

○ eg “Mindful Eating” might seem a bit too obvious to be a “fast track”?

○ Given that it is general wisdom?

○ Couple of approaches you could take to your buckets:

■ 1 – Try renaming for intrigue

■ eg Mindful Eating becomes “The Hunger Trigger Hack”

■ (you are essentially speaking to the idea of being more mindful about what triggers your hunger and then how you act when triggered but it is

curiosity-inducing and has some intrigue and “sizzle”)

■ Intuitive Eating –> “The Intuition Hack”

■ Calorie Counting –> “The Scientist Hack.”

■ Improving Quality of Diet (which seems the broadest and obvious of them all – so you might need to narrow this focus) –> “The Uplevel Hack.”

■ An idea like these “hacks” could also inform your Hook eg could become:

■ [QUIZ]: What’s Your #1 Fast Weight Loss Hack?

■ (this one might not pass FB requirements – so it’s just an example)

■ 2 – Try a diﬀerent bucket approach

■ e.g., Body Type buckets

■ Mindset only focus to weight loss

■ Food type focus

■ (or other ways to have a less “generalized” or “obvious” approach to the buckets).

Beware of Creating Buckets People Don’t Want to Be In

● Saw a fair bit of this and wanted to give you a few examples

● You want the self-discovery you provide to encourage people to move FORWARD

● You want to avoid putting people into a bucket they will want to RESIST or FEEL NEGATIVELY about being in

● Adam Mitchell

○ Market: Dads

○ Product: Monthly Training Community Membership

○ Price: $40 / month

○ Hook: [QUIZ] Which of these dangerous child safety mistakes are you making?

○ Proposed Buckets:

■ The Gun Slinger

■ The Savior

■ The Joker

■ The Nice Guy

○ Be mindful of cultural red ﬂags.

○ In this case, “Gun Slinger” could be a polarizing bucket that a portion of your audience may react to being categorized into.

○ Could replace with something similar

■ e.g., “The Combatant.”

■ OR “The Hard Liner”

■ If they are along the lines of what you were meaning by “Gun Slinger.”

● Wai-Ming Li

○ Market: People who are concerned with their weight

○ Product: Exercise package or health pills which will help with weight loss

○ Price: $80 – $100

○ Hook: “Have you tried to exercise regularly, and it doesn’t seem to help with your weight loss?”

○ Proposed Buckets:

■ Super weight (Elephant – slow)

■ Heavy weight (Horse – fast)

■ Medium weight (Gorilla – strong)

■ Light weight (Monkey – agile)

■ Super skinny (Bird – quick)

○ Be mindful that someone who is looking for help with their weight might be sensitive to comparison with “Elephant” and other symbols that might imply “large.”

○ I’d suggest tweaking your Hook — not really clear what they will ﬁnd out.

○ Looks like you are leaning toward a TYPE Quiz Format based on your Buckets.

○ So Hook could be :

■ “[QUIZ] What is Your Body’s Natural Weight Loss Metabolism?”

○ Then try to come up with Buckets that make people curious to want to know more:

■ eg

■ Slow Metabolism

■ Fast Metabolism

■ Strong Metabolism

■ Agile Metabolism

■ Quick Metabolism (is this the same as Fast and could you lose this bucket?)

● Eric Thiele

○ Market: Make Money Online

○ Product: Aﬃliate Oﬀers

○ Price: $500 – $1000

○ Hook: [QUIZ] What’s blocking you from ﬁring your boss?

○ Proposed Buckets:

■ Overwhelmed

■ Need a plan

■ Afraid

■ Poor

■ Chicken

○ See a few possible buckets your market could react to if you added them to these categories that could hinder them from moving on to your Cure.

○ The ﬁrst one — “Afraid” — could totally work if you know your market and you are taking a tough-love approach but that all needs CONTEXT

○ Without that context, it can feel a little confronting and too personal/negative.

○ Same with “Chicken”

○ This is similar to “Afraid,” so you could consolidate it into one bucket that eases someone into looking at their fears, eg

■ “Uncertainty”

○ Could also use the strategy we talked about last week – “Distance to Avoid Resistance.”

■ Could talk about various “Gaps” that everyone has (ie, not personal to them)

■ One of those gaps could be the “Fear Gap.”

■ Just enough distance for a person to be able to “try this on” without feeling threatened

■ A good approach when giving some “tough” or “possibly negative” bucket categories.

○ This “GAP” idea could apply to all your buckets and would help without possibly contentious buckets eg “Poor” –> Could become “Resource Gap” or “Money Gap”

○ The GAP is something EXTERNAL to them that is temporary and can be CLOSED

○ Versus something that feels like a permanent identity or even possibly an insult.

—

Disconnect Between the Hook and the Buckets

● The buckets need to deliver on the promise of the Hook

● Sometimes going through this exercise reveals a “weakness” in the Hook

● That’s normal

● You can go back and tweak

● Darlene Murch

○ Market: HVAC Companies

○ Product: Mini Split Installs

○ Price: $8,000 – $20,000

○ Hook: Are Energy Costs Going Up Getting You Down?

○ Proposed Buckets:

■ Old Cooling System needing upgrades

■ No Cooling System

■ Window Units/Portable Cooling Systems

■ Old Cooling Systems Needing Preventative Maintenance

○ Looking at these buckets, without knowing too much about cooling systems for HVAC Companies, it seems like they might be:

■ A bit “Captain Obvious?”

■ Mixing purposes e.g. 1, 2, and 4 look like diagnoses of an existing situation. And 3 looks like it might be a recommendation for a system you NEED to get.

○ This challenge with the buckets may be coming from the Hook

○ Not super clear what you are promising

○ Could be speciﬁc to cooling? Or even to the HVAC companies?

■ e.g.

■ [QUIZ] What’s the #1 “Energy Cost Saving Strategy” for YOUR HVAC Company When It Comes To Your Cooling System?

■ Buckets:

■ Upgrade Strategy

■ Starter Strategy

■ Portable Strategy

■ Maintenance Strategy

—

Do They Enable You To Pivot From Band-Aid to Cure?

● This was the BIGGEST issue I saw BY FAR in the homework

● So I’m going to spend a little time here with a few diﬀerent examples

● Remember — your Hook, Questions, and Buckets are setting up that Band-Aid –> Cure Transition so you can SELL something at the end of your Quiz.

● Example from the training:

○ [QUIZ] Are You Making these Fasting Mistakes?

○ CURE: Selling a Recipe Book for Intermittent Fasting

○ Bad: Mistake #3: Fasting Window is Too Short

○ Good: Mistake #3: First-Meal Macro Nutrient Imbalance

● Anna Lalonde

○ Too big a leap / too broad

○ Market: Catholics Marriage and Family Life… or Catholic Business Owners…

○ (Side note — this is a broad market — might want to consider one Quiz Funnel for Catholic Business Owners so you can speak more directly to their issues/desires and then later do another for Catholics regarding Marriage/Family life).

○ Product: Online workshop then into a high ticket oﬀer

○ Price: $97 for Online Workshop

○ Hook: As A Catholic… What’s My Everyday Practical BIGGEST Struggle To Breakthrough Right Now?

○ Proposed Buckets:

■ Leadership and Management

■ Personal Life

■ Personal Wellness

■ Business Strategy

■ Professional Career

○ Be careful you aren’t setting your buckets too broadly

○ These are some BIG areas of someone’s life where they may be struggling

○ Make sure you can position your $97 online workshop as a solution for all of those BROAD areas.

○ When it’s broad like this, you typically need to “zig” when everyone might be expecting you to “zag.”

○ e.g., the Choose Quiz

■ Had fairly BROAD buckets — 4 diﬀerent types of business models

■ Potentially a HUGE topic

■ BUT we pivoted to the Cure by saying REGARDLESS of which business model, you need to be clear on your WHO

■ So we found something UNIVERSAL and SPECIFIC for all the buckets

■ Is that what you will be able to do with your course?

■ Otherwise, make your buckets less broad and more speciﬁcally relevant to the solution you are oﬀering in your Cure.

○ Your Hook Can Help With Your Buckets — last week, one of the pieces of feedback was not to have too many ideas in your Hook. You could consider simplifying:

■ [QUIZ] As A Catholic… What’s Your BIGGEST Breakthrough Blocker Right Now?

■ NOW you could look at your buckets as “Breakthrough Blockers.”

■ e.g., Breakthrough Blocker #1: Leadership & Management

■ Brings your buckets into more alignment with your HOOK FRAMEWORK

■ e.g. you have a KILLER framework

■ So your buckets need to be the “Killers.”

○ I do wonder if your buckets may be too obvious as well as too broad and may not give people as much self-discovery as you might want — how might you add a little more curiosity and speciﬁcity?

■ e.g.

■ Personal Life

■ Someone might already know that’s the issue

■ How can you reframe e.g., possibly –> Alignment Blocker

■ Where you can talk about all the ways they may be out of alignment — shows up in personal life like X, Y, and Z

● Chad Slater

○ Too OVERT about the sale

○ Need to add value ﬁrst — via the Band-Aid, THEN pivot to the CURE

○ Market: Solar panels, solar generators, & solar kits for the oﬀ-grid, camping, and RVing niche.

○ Product: Solar Panels, Solar Generators, Solar Kits, Batteries

○ Price: $300 – $3000. Most sales are around $1000.

○ HOOK: When it comes to Solar Generators, what is your single most important feature?

○ Proposed Buckets (using PURE Customization to put people from each bucket into a diﬀerent product)

■ Solar Panel Potential Buyer

■ Solar Generator Potential Buyer

■ Solar Kit Potential Buyer

○ Not sure about the “Buyer” naming.

○ Also, the Hook Topic is “Solar Generators” but that’s only ONE of the buckets.

○ So you are attracting ONLY people interested in Solar Generators and then telling them they are a Solar Generator buyer (not passing the Captain Obvious test)

○ Maybe tweak the Hook to be more about Solar in general, and do we need to bring in the CAMPING /RV part, so you are ATTRACTING the right people to take your Quiz to start with?

■ e.g.:

■ [QUIZ] When it Comes to “Oﬀ-Grid” Power, What is the Right “Solar Setup” For You?

■ Buckets could be various “setups” eg

■ The “Panel” Setup

■ The “Generator” Setup

■ The “Kit” Setup

■ Then you can speak to why that “Solar Setup” is suited to them

■ Also – note the use of ALLITERATION “SS”

■ Could even TEASE these results with acronyms in your marketing

■ eg

■ The “PS”

■ The “GS”

■ The “KS”

● Jackie Hunt

○ Getting closer but perhaps still too much of a “leap?”

○ Market: RV Accessories

○ Product: Kitchen Products for Inside the RV

○ Price: $5 – $50

○ Hook: [QUIZ] What type of Camping Queen are You?

○ Proposed Buckets:

■ The Eco-Friendly Queen

■ The Entertaining Queen

■ The Mama Queen

■ The Space Saving Queen

■ The Convenience Queen

○ Can see how this could then set up the cure!

○ You can deﬁnitely make a kitchen product recommendation based on their bucket!

○ AND I do think you have a little bit of a jump to go from “Camping” to “Cooking While Camping”

○ Is the “Eco-Friendly Queen” also interested in cooking?

○ Might you be better oﬀ suggesting top eco-friendly camping products vs. just kitchen products?

—

QUIZ 3.0 EXPERIENCE

YOUR QUIZ QUESTIONS

WORKBOOK

WEEK 3 – MODULE 2, LESSON 1, SESSION 1

The Power of Asking.

Your Quiz Questions help you tap into the power of asking your Quiz Takers for their preferences, concerns, challenges, demographic data and more.

Your Quiz Questions are the Bridge between your Quiz Hook and your Quiz Offer.

They are the heart of your Quiz where you help people feel seen, heard and understood.

Your Quiz Questions take the place of the 1:1 conversation you might have had with someone in person, and enables you to diagnose their current situation and prescribe the next step for their unique needs and wants.

In this Lesson we cover the 4 Quiz Question Types; the 3 Ways to Diagnose and the step-by-step process for creating your Quiz Questions.

I can’t wait to share this with you! Let’s dive in!

Ryan Levesque

Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®

Handy Links.

Here are some handy links you can use to easily access course materials and support throughout the Masterclass.

Online Learning Area QuizFunnel.com/learn Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

Weekly Q&A Post on Facebook QuizFunnel.com/ask ASK Method Customer Service Email contact@askmethod.com Bucket.io Customer Service Email support@bucket.io

Course Schedule.

Here are the key Course Dates and Times (remember you can also access the recordings if you can’t make it live, or you want a recap!):

All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/

“ADD TO CALENDAR” Options

You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.

IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take Your Quiz.

So while the first thing people will see when taking your Quiz is your Hook, you actually BEGIN with the end in mind by thinking about your Offer first.

Mantra.

The Mantra for today’s session is…

Seeking Simplicity on the Far Side of Complexity

Getting a great Hook, formulating your Buckets and then distilling your Questions can take some time.

It is an ITERATIVE process and can sometimes feel like the “Messy Middle” of your Quiz Creation Process.

This is when you need to Just Keep Swimming and look for ways to bring more simplicity and clarity to your Quiz.

Your Quiz Offer Checklist.

1. Begin With Your 3 – 5 Buckets

• Confirm how many Buckets your Quiz has. You need to know what those Buckets are called and what the traits are for each Bucket.

2. Decide The Way You Are Going To Diagnose

How will you get people from your Questions to your Buckets? There are 3 main Ways to Diagnose:

1. Easy (Single-Question Outcome Mapping)

2. Medium (Multi-Question Outcome Mapping)

3. Hard (Scoring).

3. #GetCreative First Draft of Questions

Using whiteboard or flip charts or post-it notes or other non-linear tools, start playing with the order and flow of your Questions.

4. Add to Spreadsheet Second Draft of Questions

Using the Quiz Question Spreadsheet, finalize your Question & Answer Option Text and Question Order.

Remember: You Are Seeking Simplicty on the other side of Complexity…

Every step gets you closer to having a successful QUIZ Funnel.

1. Begin with your 3-5 Buckets

Your Buckets are the categories you put people into based on their answers to your Quiz. Once you know someone’s Bucket you can give them their Quiz Outcome.

IMPORTANT you should have NO LESS than 3 Buckets and NO MORE than 5 Buckets.

Your Questions come from your Buckets.

BUCKE T TIP S

• Consider making a list of traits and characteristics under each Bucket Name so you can understand more of the nuances of each Bucket.

• Consider whether your Buckets can be ordered in a progressive journey or levels or not (this will help you with the next step).

In addition to knowing what those Buckets are you need to UNDERSTAND the traits and characteristics of EACH Bucket and the differences BETWEEN each Bucket so you can start to craft Questions that help segment people into the right Outcomes.

The GOOD News is You’ve Completed The Majority of This Step in the Previous “Buckets” Session.

Bucket Traits & Characteristics – Examples

2. Decide The Way You Are Going To Diagnose

There are TWO Ways to Diagnose when it comes to getting people from your Quiz Questions To Your Buckets:

1. Mapping

2. Scoring

Mapping

Mapping is when each of your answer options for a specific question map directly to a Bucket.

Scoring

Scoring is when each of your Answer Options has a specific score and when tallied the overall score decides which Bucket someone will belong to based on the Score Range of that Bucket.

NOTE: Tie-Breaker

If Your Question Mapping Leads to a “Tie” Between Buckets, the “Winner” is the “Highest” of The Buckets.

Decide The Way You Are Going To Diagnose

Will you choose Mapping or Scoring?

And will you take the EASY, MEDIUM or HARD options?

EASY

• Single-Question Outcome Mapping

• Where You Use Only ONE Question To Map To The Bucket Someone Belongs To

MEDIUM

• Multi-Question Outcome Mapping

• Where You Use Multiple Questions To Map To The Bucket Someone Belongs To

HARD

• Scoring

WHAT I F Y OU’R E NO T SURE ? – TIPS

• Choose the EASY option (Single-Question Outcome Mapping)

especially if your first Quiz

• Do NOT choose the HARD option unless you are an advanced marketer (even if you have a “Score” Framework

• The Way You Diagnose is DIFFERENT to your “Quiz Framework”

• Whether Your Quiz Framework is a Type, Killer, or Score, you can

Choose EITHER Mapping OR Scoring

• REMEMBER: You are seeking Simplicity on the Far Side of Complexity

• Where You Assign a Score Range To Your Buckets and Individual Scores To Your Answer Options To Calculate Which Bucket someone belongs to.

3. #GetCreative – First Draft of Questions

Using whiteboard or flip charts or post-it notes or other non-linear tools, start playing with the order and flow of your Quiz Questions.

There are 4 Types of Questions:

1. Grease The Wheels Question

• Always the first question

• Micro commitment that gets people answering your questions

• Non-threatening, easy to answer

• Typically BINARY (only 2 Answer Options)

• Specific – works best to make it a “No-Brainer”

• Avoid Yes / No Answers

• Google “Ice Breaker” and “This or That” Questions for Inspiration

2. Diagnosis Question

• These are the questions that will determine what bucket someone belongs to.

• How someone answers your Diagnosis Questions counts towards the Quiz Outcome they will get.

• Not ALL of your Quiz Questions have to be diagnosis questions

#GetCreative – First Draft of Questions – Cont’d

3. Non-Diagnosis Question

• These are the questions you ask in your Quiz for reasons OTHER than putting people into buckets.

• There are 4 Types of Non-Diagnosis Questions

• Demographic (eg age, income, occupation)

• Current Demand (help create demand for what you are offering)

• Future Demand (help measure demand for a future offer)

• Story Arc (help people feel seen, heard and diagnosed)

4. Lead Capture Question

• The Last Question in Your Quiz

• One Lead Capture Question Per Bucket

• Tease the Unique Quiz Result

• At a minimum ask for Email (there are occasions to ask for Name and Phone also)

• Can be OPTIONAL if you are going straight to a sale (worth testing)

FIRS T DRAF T QUES TION S – TIP S

• As you think of your questions it can be helpful to approach them in this order…

• Diagnosis Questions first – how many, ideas for questions and answer

options

• Then Non-Diagnosis Questions – these are your demographic, current demand, future demand and story arc questions

• Then, even though this question comes first, you want to leave the Grease the Wheels Question for a bit later in the process so you have a good understanding of the direction of your Quiz Questions

• Then finally you want to think about your Lead Capture Question

• Starting with rough bullet point ideas and gradually refining

• But don’t worry too much to start with – just getting your main ideas down –

don’t have to be fully formed, perfectly punctuated sentences.

• NOTE: Bucket has Lead Capture Best Practices “baked in”

Grease The Wheels Question – Examples

Morgan Gist MacDonald — Paper Raven Books

Suzi Dafnis – HerBusiness

ASK Method Company – What Type of Funnel is Right For Your Business?

Universal (But Imperfect) Grease The Wheels Question

• Use one of the Standards

• Business – New or Existing?

• Quiz – First Time or Returning?

• Other – X or more than X? eg How long since your last dentist visit? Less than 2 years / More than 2 years?

• Think of a BINARY Product Category or Use-Case

• eg fiction / non-fiction or left-handed / right handed

• Google “Icebreaker” and “This or That” questions for some good lists of potential Grease The Wheels for your situation

• Avoid “Are You a Man or a Woman?” Binary Question in most cases.

GREAS E TH E WHEEL S TIP S

Diagnosis Question – Examples

EASY – Single Question Outcome Mapping

• Where You Use Only ONE Question To Map To The Bucket Someone Belongs To

MEDIUM – Multiple Question Outcome Mapping

• Where You Use Multiple Questions To Map To The Bucket Someone Belongs To

Diagnosis Question – Examples – Cont’d

HARD – Scoring

• Where You Assign a Score Range To Your Buckets and Individual Scores To Your Answer Options To Calculate Which Bucket Someone Belongs To

Non-Diagnosis Question – Examples

Demographics Questions

Questions that give you information about your Customers

• eg Business Size, Income, Family Situation, Age, Occupation

Current Demand Questions

Questions that help create demand for the current Offer (your Cure) that you are going to sell at the end of your Quiz.

Non-Diagnosis Question – Examples – Cont’d

Future Demand Questions

Questions that help you measure demand for FUTURE opportunities and offers.

Story Arc Questions

Questions that help you advance the “Story” that is being told through your Quiz that helps people feel seen, understood, diagnosed and ready to buy your Offer.

Lead Capture Question – Examples

Morgan Gist MacDonald – Paper Raven Books

ASK Method Company – What Type of Business Should You Start?

ASK Method Company – What Type of “Funnel” is Right For Your Business?

#GetCreative First Draft of Questions – Cont’d

Question Best Practices

• Number of Questions: 5 – 12

• One Question Per Screen

• Multiple Choice Answers

• Between 3 – 5 Answer Options (excluding Grease The Wheels)

• Provide a Progress Bar as people complete your Quiz

• Use a mix of image-based and text-based Question and Answer Options

• Think of your Questions as having a Conversation with your Quiz Taker

• Suggest you think of your Questions in this order:

• Start with Diagnosis Questions

• Then Non-Diagnosis

• Then Grease the Wheels

• Then Lead Capture

• Start using pen, paper, whiteboards, post its

• It’s a CREATIVE and ITERATIVE process

• Be prepared to move things around as you come up with ideas

• Tweak and iterate and even “sleep on it” when it comes to your ideas

#GetCreative First Draft of Questions – Cont’d

Question Prompts

Not an exhaustive list, but good to get you started 🙂

• If you had to choose just one, which of these X are Y?

• eg If you had to choose just one, which of the following “money worries” would most likely keep you awake at night? keeping you awake at night?

• Which of the following X most closely resembles your attitude to Y?

• eg Which of the following animals most closely resembles your attitude to money?

• eg Which of these statements most closely resembles your attitude to working out?

• When it comes to X, which of the following statements do you most relate to?

• eg When it comes to asking for a raise, which of the following statements do you most relate to?

• When you have to make a decision about X, which of the following are you most likely to do?

• eg When you have to make decision about which type of vacation to take, which of the following are you most likely to do?

• Where are you struggling the most when it comes to X?

• eg Where are you struggling the most when it comes to your writing career?

• Which statement best describes you right now?

• Which X best describes your Y?

• eg Which movie star best describes your fashion goals?

• eg Which animal best describes your parenting style?

• Which of the following best describes your X habits?

• eg Which one best describes your night time / sleep habits?

• If you had to choose just one, what is your favorite X?

• eg If you had to choose just one, what is your favorite way to spend your weekend?

4. Add to Spreadsheet – Second Draft of Questions

Using the Quiz Question Spreadsheet finalize your Question and Answer Option text and Question Order.

• The Spreadsheet is in your Online Learning Area (Module 2, Lesson 1, Session 1) – you can access your Online Learning Area at any time via QuizFunnels.com/learn

• Choose the relevant TAB for the way you are Diagnosing your Buckets (eg EASY, MEDIUM, HARD) – remember EASY is RECOMMENDED!

• Make use of the EXAMPLES in the EXAMPLE TABS

5. Your Homework

Step 1

• Complete all 4 Steps in the Quiz Question Creation Checklist.

Step 2

• Take a screenshot of your Quiz Question Spreadsheet and make a post in the Quiz Funnel Masterclass Facebook Group using the hashtag #QuestionsDone.

And then you are ALL SET for the next step in the process!

Congratulations!

You HAVE COMPLETED THIS STEP IN THE PROCESS…

You are all set to move forward TO CREATE YOUR QUIZ PAGES!

Success Tips.

Here are some of the key mantras and mindsets that can help you all the way thorugh your Quiz Funnel and beyond as you build a successful business.

#1 Rule of LEGO

• “Follow the instructions at least once” 🙂

Emulate BEFORE You Innovate

• Commitment

• Trust the Process

Name of the Game is to STAY in the Game Until You WIN the Game! Just Keep Swimming

• Motion Breeds Clarity

Done is Better Than Perfect

You Don’t Have to Get it Perfect, You Just Have to Get it Going!

• And the BEST Time to Get it Going is Right Here, Right Now, Today!

More “#ASKisms?”

As you go through the Quiz Funnel Masterclass you will likely hear a few more “#ASKisms.”

Feel free to add any extras you pick up here and share them in the Facebook Group using the hashtag #ASKism.

Notes.

QUIZ 3.0 EXPERIENCE

YOUR QUIZ PAGES

WORKBOOK

WEEK 4 – MODULE 2, LESSON 2, SESSION 1

It’s All Coming Together.

You will see this Workbook is divided into TWO parts:

1. Your Quiz Pages Workbook

2. Your Build Your Quiz Brief

Your Quiz Pages are the actual pages your Quiz-Takers will see as they move through your Quiz. They are the “Milestone Moments” in your QUIZ Funnel.

How well they are designed, written and optimized determines how many people will move forward in your Quiz, and the likelihood they will take up what it is you are selling at the end of your Quiz.

Your Build Your Quiz Brief is where you bring all the pieces you have been learning throughout the Masterclass together into the instructions you will give bucket.io to build your ACTUAL Quiz Funnel!

Think of it like the blueprint, from which a builder might build your house. It’s ALL coming together!

Let’s dive in!

Ryan Levesque

Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®

Handy Links.

Here are some handy links you can use to easily access course materials and support throughout the Masterclass.

Online Learning Area QuizFunnel.com/learn Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

Weekly Q&A Post on Facebook QuizFunnel.com/ask ASK Method Customer Service Email contact@askmethod.com Bucket.io Customer Service Email support@bucket.io Build My Quiz Brief Submission to bucket.io QuizFunnel.com/BuildMyQuiz ImageBank QuizFunnel.com/ImageBank

Course Schedule.

Here are the key Course Dates and Times (remember you can also access the recordings if you can’t make it live, or you want a recap!):

All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/

“ADD TO CALENDAR” Options

You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.

IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take Your Quiz.

So while the first thing people will see when taking your Quiz is your Hook, you actually BEGIN with the end in mind by thinking about your Offer first.

Mantra.

The Mantra for today’s session is…

Follow The Instructions AT LEAST Once!

This is the #1 Rule of Lego

Something my mother always told me… “You can build anything you want with your LEGO as long as you follow the instructions just once.”

And it was awesome advice!

Emulate Before You Innovate

This is a really important message for right here, right now. Because when people get to their Pages, there’s a BIG RISK and TEMPTATION to take poetic license.

All sorts of weird and wonderful pages can be created… that DON’T GET RESULTS.

We call these “Frankenstein Pages”and we want to SAVE you from that!

So, remember… trust the process and follow the instructions at least once 🙂

Your Quiz Pages Checklist.

1. Welcome Page

#GetCreative – Text and Images for your Pre-Quiz Welcome Page following the Build Your Quiz Brief.

2. Lead Capture Page

Finalize content for your Lead Capture Page using the Build Your Quiz Brief.

3. Outcome Page

Finalize content for your Outcome Page, based on which Outcome Page Template option you choose using the Core Outcome Content Template & the Build Your Quiz Brief.

4. Complete Your “Build Your Quiz” Brief

Update your Build Your Quiz Brief and submit it to the bucket.io team to build your Quiz for you.

Remember: To follow the instructions at least once.

You are SO CLOSE to Having Your QUIZ Funnel Ready to Share With the World!

3 Specific Quiz Pages

There are 3 specific Quiz Pages you will focus on in today’s training:

1. Your Welcome or Pre-Quiz page

2. Your Lead Capture Page

3. Your Outcome or Post-Quiz Page

You Need a Lead Capture & Outcome Page for EACH Bucket

Remember, you are CUSTOMIZING the Lead Capture and Outcome Pages based on how many buckets you have.

So let’s say you have 3 buckets… then you are going to need:

• 3 x Lead Capture Pages

• 3 x Outcome Pages

bucket.io Quiz Templates

This training is focused on completing the content and design elements required for this specific Quiz Funnel template.

The required elements are the same, regardless of whether you choose the EASY, MEDIUM or HARD Templates and they are all outlined in your Build Your Quiz Brief in this document.

There is also a lot you can do with this template to customize the colors, style and appearance to make your Quiz unique to you, your brand and your product.

This template is accessible inside your bucket.io account in the “Templates” area.

Easy

(Single Question Outcome Mapping)

Medium

(Multiple Question Outcome Mapping)

Hard

(Scoring)

Creating Your Outcome Page

There are 7 pieces of CORE OUTCOME CONTENT you need to create for your Quiz Outcome Page.

This is all the information you need to transition FROM the Band-Aid (someone’s Quiz result) TO the Cure (the thing you are selling, or the next step you want someone to take at the end of your Quiz).

Here is a high level overview of the 7 pieces of Core Outcome Content:

1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It

7. Next Steps

The full template and sample Core Outcome Content is available as an editable Google Doc in this Module in your Online Learning Area.

Visit: QuizFunnel.com/Learn

Module 2, Lesson 2, Session 1 – Quiz Pages.

Core Outcome Content

• You apply this Core Outcome Content in varying ways.

• What you put on your Outcome Page is going to depend on the way you are selling. Which you decided on in Week 2 when you decided your Offer.

• It depends on where you are sending people NEXT:

• Are you selling something that’s your own product?

• Are you selling something as an affiliate?

• Or are you using your Quiz to build a pre-launch list or waitlist and sending people to a survey?

The Type of Outcome Page You Choose Depends on the Way You Are Selling

There is an Outcome Page Template For Each Option

We’ve got a suggested template that will help you with how to lay out your

Outcome Page AND what to say for EACH of the 3 ways you may be selling your Cure:

• Long text format if you are selling your own product

• Then a shorter version if you’re selling an affiliate product

• And another variation on that if you don’t have a product right now and you’re going into pre-launch

• And a Video Template that works for ALL the ways you may be selling your Cure

• (You can also go to an external page if you have something pre-existing)

Video Outcome Page is the Gold Standard

• Your Outcome Page is where you explain the results and move people onto your Cure.

• Having a VIDEO on your Outcome Page is the GOLD STANDARD.

• Best Practice

• Engaging, builds rapport

• Can use for ANY approach:

• Selling your own product

• Selling someone else’s product as an affiliate

• Or pre-launch list building and sending to a deep dive survey.

• Use the video to explain people’s results (the Band-aid) and then open the door on your Cure.

• Videos don’t have to be expensive studio productions

• Can be simple iPhone videos that take just a few minutes

Create the Content For Your Outcome Pages

Now what are you going to say on your Outcome Pages? The GOOD news is…

It’s not as complicated as it may seem because:

• The top and bottom section is the same no matter which Outcome Page Type you choose

• It’s only the MIDDLE section that is different.

Image Resources and Tools

Image Bank

• www.QuizFunnel.com/ImageBank

Free Image Sites

• Unsplash

• Pexels

• Skitter photo

• Life of Pix

• Splitshire

• Death to the Stock Photo

• Picnoi

Image Editing & Design Tools

• Canva

• PicMonkey

• Fotor

• resize-photos.com

• compressnow.com

PAID Image Sites

• LibreStock

• Gratisography

• Deposit Photos

• 123rf

• Shutterstock

• Dreamstime

• iStock Photo

Icon Image Sites

• Most Image Sites have Icons – simply enter your search term + “icon” eg “bird icon”

• Specialist icon sits are also available:

• Flaticon

• IconFinder

• The Noun Project

Color Resources & Tools

Finding Color Themes

• Coolors

• Adobe Color Wheel

• Canva Color Palette Generator

• iColorPalette

HEX Color Pickers

• Color Picker

• HTML Color Codes

• Ginifab Color Picker

Graphics Resources and Tools

How To Create Your Graphics

• Hire a Graphic Designer

• Someone you’ve already worked with

• fiverr.com

• upwork.com

• 99designs.com

• peopleperhour.com

• Use Graphics Software

• canva.com

• placeit.net

• myecovermaker.com

• diybookcovers.com

• InDesign

• Photoshop

Footer Links Resources and Tools

• privacypolicygenerator.info

• Termsfeed.com

Video Sales Letter Resources and Tools

• Keynote / Powerpoint

• Screen Capture Tools

• Ecamm

• Soapbox

• Screenflow

• Zoom

Quiz Design – Examples

Quiz Bucket Visual – Examples

Quiz Report Image – Examples

QUIZ 3.0 EXPERIENCE

BUILD YOUR QUIZ BRIEF

FOR BUCKET.IO

How to Submit Your Build Your Quiz Brief to bucket.io

You Have 12-months From Date of Purchase to submit your Brief and claim your Done For You Bonus.

• Ideally, You Want To Get Your Quiz Started ASAP…

• Bucket team is on standby from NOW 🙂

• You can submit your Brief TODAY!

Simple Process To Get Started:

Complete Your Quiz Brief and All Supporting Information Visit QuizFunnel.com/BuildMyQuiz

Complete the Online Process

Your Quiz Funnel Build Readiness Checklist

To get the “Build Your Quiz Bonus” process started, the bucket.io Team will need the following 5 things from you. Make sure you have these elements completed before submitting your Build Your Quiz Brief:

An Active bucket.io Account

You need an active bucket.io account (where your QUIZ Funnel will be built).

Completed Quiz Questions Spreadsheet

“Your Quiz Questions”

Completed Build Your Quiz Brief

“Your Quiz Pages”

Saved images for your QUIZ Funnel

The exact images and dimensions needed are all outlined in your Build Your Quiz Brief and you also have access to the easy to use image templates from The Quiz Funnel ImageBank, which you can access at quizfunnel.com/imagebank )

Links to your hosted Outcome Page Videos

(Only needed if you are choosing the “Video” Outcome Page option)

BUILD YOUR QUIZ BRIEF

The following pages contain everything you need to complete the IMAGES, PAGE COPY and OTHER CONTENT needed for your QUIZ Funnel.

For your “Build Your Quiz” Bonus, the following pages are ALSO all that you need to provide to the bucket.io team so they can build your Quiz Funnel for you (along with your Quiz Questions Spreadsheet and Image files).

Each Quiz Page is broken down into subsections.

The thumbnail at the top of each page in this section will show you a # and line pointing to where the element is on that part of the template page. The top bar on each page will show you what main page you are working on: PRE-QUIZ Welcome Page, Lead Capture Page, and POST-QUIZ Outcome Page.

The sections in the TEMPLATE PAGE worksheets are:

PRE-QUIZ Welcome Page Lead Capture Pages

POST-QUIZ Outcome Pages Template COLORS

Email Service Provider (ESP)

If you want to remove an element or not include it, enter REMOVE into the fillable field for the element you don’t want to include.

Recommended to save your images with the name of where they go on the template.

If you are copy/pasting from elsewhere, first paste into a plain text file or you may have some issues with editing.

REMEMBER to save your work as you complete this worksheet by selecting File>Save to a location on your computer.

Welcome Page – TEXT Cheat Sheet

1. Timer Text

2. Timer Button

3. Headline

4. Call To Action

5. Headline Button

6. Hero Text

7. About Title

8. About Text

9. Quiz Title

10. Call To Action

11. Button

12. Report Text

13. Call To Action

14. Button

15. Copyright Notice

16. Compliance Footer Links

Welcome Page – 1. HERO Section

1. Timer Text

2. Timer Button

3. Headline

4. Call To Action

5. Headline Button

6. Hero Text

1. Timer Text: (Recommended length: max 30 characters) NOTE: Enter REMOVE if you don’t want a timer.

Countdown time:

(Select how long)

5 min.

15 min.

1 hr.

24 hrs.

2. Timer Button: (Recommended length: max 30 characters) NOTE: Enter REMOVE if you don’t want a timer.

3. Headline: (Recommended length: max 65 characters for 1 line, or max 130 characters for 2 lines)

4. Call To Action: (Recommended length: max 130 characters)

5. Headline Button: (Recommended length: max 30 characters)

6. Hero Text : (Recommended length: max 130 characters)

7. About Title

8. About Text

7. About Title: (Recommended length: max 65 characters for 1 line, or max 130 characters for 2 lines)

8. About Text: (Recommended length: max 500 characters)

1 Welcome Page – 3. CTA + Report Section

9. Quiz Title

10. Call To Action

11. Button

12. Report Text

9. Quiz Title: (Recommended length: max 65 characters)

10. Call to Action:

(Recommended length: max 65 characters)

11. Button:

(Recommended length: max 65 characters)

12. Report Text:

(Recommended length: max 150 characters)

Welcome Page – 4. Final CTA + Footer Section

13. Call To Action

14. Button

15. Copyright Notice

16. Compliance Footer Links

13. Call to Action: (Recommended length: max 130 characters)

14. Button: (Recommended length: max 65 characters)

15. Copyright Notice:

16. COMPLIANCE FOOTER LINKS

Footer Link 1 Text Footer Link 1 URL

Footer Link 2 Text Footer Link 2 URL

Footer Link 3 Text Footer Link 3 URL

Welcome Page – IMAGE Cheat Sheet

1. Logo

Example is 192 x 101 px

3. Headline background gradient

Example is 630 x 796 px

2. Hero Image Example is 2462 x 1300 px

4. Proof Panel

Logos in this example are 200 x 75 px.

5. About Image Example is 475 x 333 px

6. Quiz Image Example is 605 x 120 px

These icons also used on outcome pages

7. Report Image Example is 380 x 438 px

Report Image also used

on lead capture pages

8. Background Image

Example is 1282 x 463 px

Welcome Page – IMAGE Checklist

Below is a checklist of the IMAGES needed for your Pre-Quiz Welcome Page. Each description below includes the size of the image as it appears in the template and recommended max dimensions.

IMAGE BANK:

We have created a set of image design templates in Canva if you would like to use them to create your images.

Step 1: You will first need to create a free account at Canva.com

Step 2: Select the template you would like to open at QuizFunnel.com/ImageBank

SAVE YOUR COMPLETED IMAGES FROM THE BELOW CHECKLIST (INCLUDING YOUR COMPANY LOGO AND PROOF PANEL LOGOS) TO A FOLDER ON YOUR COMPUTER. YOU WILL RECEIVE INSTRUCTIONS ON HOW TO PROVIDE THOSE IMAGES DURING THE PROCESS FOR SUBMITTING YOUR BUILD YOUR QUIZ BRIEF.

1. Add your logo?

YES

NO (Recommended: max 110 px high. Example is 192 x 101 px.)

Created and Saved

2. Hero image (Recommended: max 2500 px wide. Example is 2462 x 1300 px.)

Created and Saved

3. Headline background gradient

Created and Saved

(Recommended: max 630 px high. Example is 630 x 796 px.)

4. Add Proof Panel?

YES

NO (This is an optional row. Example is 200 x 75 px.)

Created and Saved

NOTE: Save these proof logos with image names in the order you want them to appear, for example Logo 1, Logo 2, etc.

5. About image (Recommended size: 500 px max width. Example is 475 x 333 px)

Created and Saved

6. Quiz image (Recommended size: 130 px max height. Example is 605 x 120 px)

Created and Saved

NOTE: The icons from this image will also be used on the outcome pages, based on the outcome/bucket results.

7. Report image (Recommended: 450 px max height. Example is 380 x 438 px)

Created and Saved NOTE: This report image will also be used on the lead capture page.

8. Background image (Recommended: 1024 px max width. Example is 1282 x 463 px)

Created and Saved

LEAD CAPTURE Pages

1. Headline

2. Tease Results

3. Where Send Results?

4. Report Caption

5. Email Address Entry Field 6. Button Text

7. Button CaptionText

1. Headline: (Recommended length: max 65 characters)

2. Tease Results: THIS WILL BE COMPLETED ON THE NEXT PAGE

3. Where Send Results? (Recommended length: max 100 characters)

4. Report Caption: (Recommended length: max 50 characters)

5. Email Address Entry Field: Put whatever placeholder text you want the quiz taker to see in this field.

6. Button Text: (Recommended length: max 30 characters)

7. Button CAPTION Text: (Recommended length: max 65 characters)

LEAD CAPTURE Pages – RESULTS Variations (Buckets)

Tease Results

Instructions:

The only thing that will change on each version/variation of the LEAD CAPTURE pages will be the Tease Results line (Bucket Name) as shown in the above screenshot, based on what Bucket a Quiz- Taker falls into.

Complete the below fields with what you want the Quiz-Taker to see as the Tease Results for each Bucket. For example each variation might be the initials for the Bucket results.

NOTE: Complete the below for how many buckets you have. For example, if you only have 3 total buckets, enter “REMOVE” for 4 and 5 below.

Tease Results 1 (Bucket 1 Abbreviation):

Tease Results 2 (Bucket 2 Abbreviation):

Tease Results 3 (Bucket 3 Abbreviation):

Tease Results 4 (Bucket 4 Abbreviation):

Tease Results 5 (Bucket 5 Abbreviation):

POST-QUIZ Outcome Pages – STEP 1

Please confirm the following important information about your Outcome Page:

Please select whether you have decided to send people to EXTERNAL Outcome Pages OR whether you will use the INTERNAL Outcome Pages inside your bucket.io Quiz Funnel:

Option 1: EXTERNAL – I have existing pages on my website (or another location), for each of my buckets, that I want to direct people to after they complete my Lead Capture Question.

If you select Option 1 – (Please SKIP to Page 36)

Option 2: INTERNAL – I want to use bucket.io to create my Outcome Pages for each of my buckets, which I will direct people to after they complete my Lead Capture Question (recommended)

If you select Option 2 – Please SELECT which of the bucket.io Outcome Page

Template options you would like to use in your Quiz Funnel:

A. Video (Please SKIP to Page 37)

B. Text – Long – (Please SKIP to Page 38)

C. Text – Affiliate – Please SKIP to Page 38)

D. Text – Pre-Launch – Please SKIP to Page 38)

POST-QUIZ Outcome Pages – (External)

ONLY COMPLETE THIS PAGE IF YOU CHOSE OPTION 1 (EXTERNAL OUTCOME PAGES) ON PAGE 35

Option 1: EXTERNAL – I have existing pages on my website (or another location), for each of my buckets, that I want to direct people to after they complete my Lead Capture Question.

Please confirm the URLS to the EXTERNAL pages you would like bucket to direct people to after they complete your Lead Capture Question.

NOTE: You will need to have created one external Outcome Page for EACH of your buckets (so if you have 3 buckets you need 3 external Outcome Pages). Enter “REMOVE” for any extra fields below that are not needed.

Bucket 1 Outcome External URL/link:

Bucket 2 Outcome External URL/link:

Bucket 3 Outcome External URL/link:

Bucket 4 Outcome External URL/link:

Bucket 5 Outcome External URL/link:

POST-QUIZ Outcome Pages – (Internal) VIDEO

ONLY COMPLETE THIS PAGE IF YOU CHOSE OPTION 2A (INTERNAL OUTCOME PAGES – VIDEO) ON PAGE 35

5. Outcome Video

If you plan on using the Outcome Page – Video Template in bucket.io, you will need to supply an Outcome Video for each of your buckets.

Step 1 – HOST your videos on a platform that allows you to PLAY videos online (that includes platforms like YouTube, Vimeo, Wistia). Here is a helpful bucket.io article on Tips For Hosting Your Videos.

Step 2 – You then provide the URL or embed code your video host gives you for each of your Outcome Videos in the space provided below (do not provide actual video files or dropbox links).

Enter REMOVE for extras.

Bucket 1 VIDEO URL/link:

Bucket 2 VIDEO URL/link:

Bucket 3 VIDEO URL/link:

Bucket 4 VIDEO URL/link:

Bucket 5 VIDEO URL/link:

POST-QUIZ Outcome Pages – (Internal) TEXT

ONLY COMPLETE THIS PAGE IF YOU CHOSE EITHER OPTION 2B, 2C or 2D (INTERNAL OUTCOME PAGES – TEXT) ON PAGE 35

If you plan on using any of the Outcome Page – Text Templates in bucket.io, you will need to supply Outcome Page Text for every one of your buckets.

Step 1 – Access the Core Outcome Content Template (this is an editable Google Doc) as provided in the Quiz Funnel Masterclass Resources here in your Online Learning Area.

Step 2 – Modify the Template as per the instructions by adding your Outcome Page Text to the relevant sections – providing content for EACH of your buckets.

Step 3 – Confirm you have completed the Core Outcome Content Template:

I have provided the required Outcome Page content for EACH of my buckets as follows

(please check off each bucket as you complete the relevant Core Outcome Content for that bucket):

Bucket 1

Bucket 2

Bucket 3

Bucket 4

Bucket 5

Step 4 – Confirm sharing privileges. IMPORTANT: Please ensure you set the sharing privileges for your Google Doc to “Anyone with link” as “Viewer” so our team can access the file. See this link for instructions on how to share a file publicly.

I have shared this file with “Anyone with link” and set access to “Viewer”

Step 5 – Provide link to Google Doc containing your Core Outcome Content:

Core Outcome Content Google Doc link:

POST-QUIZ Outcome Pages – Universal Results

1. Timer & Text

2. Headline

3. Quiz Results

4. Here’s What That Means

1. Timer Text: (Recommended length: max 20 characters)

2. Headline: (Recommended length: max 100 characters)

3. QUIZ RESULTS – Add Bucket Names BELOW – Fill out for # of Buckets you have. Enter REMOVE for extras.

Bucket 1 Display Name:

Bucket 2 Display Name:

Bucket 3 Display Name:

Bucket 4 Display Name:

Bucket 5 Display Name:

4. Here’s What That Means TEXT: (Recommended length: max 35 characters)

POST-QUIZ Outcome Pages – Universal End CTA + Footer

6. Next Steps Text

7. Button & Text Link

8. Copyright Notice 9. Compliance Footer Links

6. Next Steps Text: (Recommended length: max 55 characters)

7. Button: (Recommended length: max 30 characters)

7.1. Button Text Link: (Recommended length: max 40 characters)

7.2. URL for Button : This is the link to where someone will go AFTER the Outcome page (shopping cart, etc)

Note: If you are sending people to more than one URL depending on a person’s bucket, please specify the links and relevant buckets in the NOTES section on Page 43.

8. Copyright Notice:

9. COMPLIANCE FOOTER LINKS

Footer Link 1 Text Footer Link 1 URL

Footer Link 2 Text Footer Link 2 URL

Footer Link 3 Text Footer Link 3 URL

Template COLORS

Instructions:

Your Quiz design can feature any colors you choose. Complete the fields below to select your template colors. These colors are written in hex colors, which are #’s for a color, used in HTML code. If you want to experiment with color scheme options or find hex #’s, we recommend the site coolors.co.

To keep your design clean, select only 1 primary color, 1 secondary/accent color, and 1 button color.

Option – Choose a preselected template color theme from the below thumbnails.

Select color theme 1

Select color theme 2

Select color theme 3

or Option – Choose your own custom colors, enter them below.

1. PRIMARY COLOR: Enter HEX CODE, for example # F44848

EXAMPLE:

2. SECONDARY COLOR: Enter HEX CODE, for example # FFB925

2. BUTTON COLOR: Enter HEX CODE, for example # 00DEDA

+ Option – If you have a website or an example site you like, enter the URL below (Note: You will still need to determine hex color #’s, so this is for reference only.)

Email Service Provider (ESP)

What email service provider do you use?

Other I don’t have, or want to use, an ESP right now

Any notes?

Are there any final notes you would like to include to send to the team?

Enter any additional notes, if any in the field below.

Congratulations – You’re DONE!

Build Your Quiz Process

There are 4 Phases in your Build Your Quiz Process:

PHASE 1: Submission

• You Complete Your Build Your Quiz Brief & All Supporting Information

• Submit Via: QuizFunnel.com/BuildMyQuiz

• Bucket Team Will Be In Touch…

• Within 3 Working Days

• Confirm Receipt

• Advise if Any Questions

• Give You Estimated Turnaround Time

PHASE 2: Design

• Bucket Team Will Then Start Designing Your Quiz!

• Bucket Sends You a “Figma File” (High Fidelity Design Proof)

• You Have 2 Working Days To Give Feedback

• When You Give Feedback, Follow These Tips:

• Review From Beginning to End (in one go!)

• Be Specific

• Use Screenshots

• Provide Clear Alternative Instructions

• Double Check Your Comments Before Sending Back to bucket.io

• IMPORTANT: If Bucket Does NOT Hear From You Within 2 Working Days They WILL Move To The Build Phase Of Your Quiz, Based On The Initial Design Proof.

Build Your Quiz Process

There are 4 Phases in your Build Your Quiz Process:

PHASE 3: Build

• Bucket Team Will Then Start Building Your Quiz!

• Bucket Sends You a “Preview Link” (Of Your Completed Quiz)

• You Have 2 Working Days To Give Feedback

• Feedback Limited to Functionality ONLY at This Point

• (Any Design Feedback Must Have Been Provided in the Design Phase)

• IMPORTANT: Once You Review the “Preview Link” and Everything is Ready To Go…

• Let the Bucket Team Know

• They Want To Celebrate Your Completed Quiz

• Either Way – if They Don’t Hear Back Within 2 Working Days… Your Quiz Will Be Published and Considered COMPLETE 🙂

PHASE 4: Celebrate!

• Woo Hoo!

• You Now Have Your Very Own Quiz Funnel!

Important To Know

This information will help you make the most of your Quiz Funnel Build Process.

• Bucket Team are Technicians vs Strategists

• The QUIZ Funnel Masterclass is where you have learned what you need to provide eg images, content, questions etc.

• If you need more support with the content and strategy for your Quiz, in terms of scaling, growing your audience, building your business around your Quiz etc, that’s where ASK Business Coaching comes in.

• Don’t Ask the Bucket Team:

• Which hook works best for my quiz?

• What should my social media ads say?

• What can I ask in my quiz?

• What should my offer be?

• What should I say in my follow up emails?

• What should I say in my videos? Feedback Limited to Functionality ONLY at This Point

• (Any Design Feedback Must Have Been Provided in the Design Phase)

We Look Forward To Building Your Quiz For You!

Congratulations!

You HAVE COMPLETED THIS STEP IN THE PROCESS…

You are all set to move forward TO CREATE YOUR QUIZ BRIEF and get bucket.io building your QUIZ Funnel for you!

Success Tips.

Here are some of the key mantras and mindsets that can help you all the way thorugh your Quiz Funnel and beyond as you build a successful business.

#1 Rule of LEGO

• “Follow the instructions at least once” 🙂

Emulate BEFORE You Innovate

• Commitment

• Trust the Process

Name of the Game is to STAY in the Game Until You WIN the Game! Just Keep Swimming

• Motion Breeds Clarity

Done is Better Than Perfect

You Don’t Have to Get it Perfect, You Just Have to Get it Going!

• And the BEST Time to Get it Going is Right Here, Right Now, Today!

More “#ASKisms?”

As you go through the Quiz Funnel Masterclass you will likely hear a few more “#ASKisms.”

Feel free to add any extras you pick up here and share them in the Facebook Group using the hashtag #ASKism.

Notes.

Core Outcome Content Template

Complete one per bucket

3 (you change this for how many buckets YOU have)

Number of Buckets:

BUCKET #: 1	BUCKET NAME: G rowth Blocker (KILLER FRAMEWORK)	BUCKET NAME: O rganic (TYPE FRAMEWORK)
	Example 1 What’s Your #1 Wealth Blocker?	Example 2 Which HomeSchool Style is Right For Your Child?
1. Introduction	Thanks for making the time to take the What’s Your #1 Wealth Blocker Quiz. Your Quiz Results report is being created as we speak, and should be hitting your email inbox in about 30 minutes from now. In the meantime, let’s talk about your results! Hi – I’m Dr Kathy Jacobs, Wealth Coach and creator of this assessment.	Thanks for making the time to take the Which Home School Style is Right For Your Child Quiz. Your Quiz Results report is being created as we speak, and should be hitting your email inbox in about 30 minutes from now. In the meantime, let’s talk about your results! Hi – I’m Ryan Levesque, Inc 500 CEO, #1 Bestselling author and creator of this assessment.

2. Here Are Your Results	Based on the information you’ve shared and the little I know about you and your situation, your “#1 Wealth Blocker” is what’s known as the “Growth Blocker.”	Based on the information you’ve shared and the little I know about you and your situation, the “Home School Style” that’s right for you, is what’s known as the “Organic” approach.


3. Here’s What That Means	What that means is the majority of your income is more than likely being spent on things that cost you money versus making you money. And while we all have to take care of our basic living expenses, the Growth Blocker money mindset can cause you to spend more than you need in those areas, leaving you nothing for investing in assets that will grow and produce an income for you. This Growth Blocker can show up in money habits that see you spending money on things you don’t really want or need and then wondering later why you “wasted” your hard earned cash. And it can become a cycle that is hard to break.	Now here’s what that means: What that means is you and your child will likely benefit from a less structured routine, which in contrast to much of the conventional wisdom, when it comes to homeschooling your children. The “Organic” approach can include activities like cooking, non-structured LEGO building, playtime and excursions – whereby learning is incorporated directly and organically into daily activities – as opposed to setting aside designated, and structured “school time”. In other words, learning happens “organically” throughout the day, and it can be both incredibly effective and rewarding.

4. Mistakes	The one big mistake this Growth Blocker can cause you to make is to miss those windows of opportunity that come along to increase your income and your overall net wealth. While colleagues, friends or family members may be building healthy nest eggs. You can feel like you are falling behind. Which can be frustrating and concerning for you.	That said, this approach is not without risk. In fact, one of the biggest mistakes parents run into who try this “Organic” approach is as follows: This “looser” structure can lead to procrastination and distraction leaving both you and your child feeling unmotivated, disinterested, and not making any forward

	And here’s the thing…	progress. Let me explain…

5. Agitate Mistakes	The impact of those “missed windows” gets greater over time. Not only do you miss out on the benefit of compound interest and capital growth that can help double and even triple your wealth every 10 years or so, you also risk not having enough money to retire on or to do the things you want to do for your family, such as put your kids through school, take care of aging parents and so on.	You see, left unchecked, this gradual shift towards your preference for less and less structured time can have a significant impact on your child’s learning. Studies have shown that there is actually a “balance” you want to achieve – In fact, the optimal amount of structured learning time in any child’s schooling day is between 2 – 3 hours. This provides a healthy balance between structured and unstructured time. However if the balance tips towards activities with no clear outcomes or parameters, your child can develop feelings of anxiety, boredom and in some extreme cases, this can lead to more significant issues over time, including depression and other mental health challenges.

6. Here’s What You Can Do About It	Thankfully there are some practical and achievable steps you can take to get past the Wealth Blockers that are holding you back. In fact, there are 5 unconscious money beliefs	Thankfully there are some practical and achievable steps you can take to avoid those outcomes and to create a thriving home school environment for your child, that still embraces their preferences for an Organic Home School

that most people have.

Even though there is often one dominant belief, it is important to “rewire” your thinking in all 5 areas.

experience.

Here’s what you can do almost immediately to start delivering a more full spectrum learning experience for your child at home.

It all begins with having a Full Spectrum Learning Plan that addresses these 5 key areas: Language, Social, Artistic, Scientific and Organic activities.

Using your Learning Plan you can create the ideal balance of activities that enable your child to develop their expressive and receptive language skills; create important social connections, through their daily interactions with adults and other children and also enjoy a mix of shared and solo, self-directed learning time.

7A. Your Next Steps S elling My Own

P roduct VIA:

( Instant Webinar / S ales Video)

Now you might be wondering…

How do you know what those 5 money beliefs are and, more importantly, how do you rewire your thinking around money so you can have more wealth and prosperity in your life?

Well, this is what I do all day, every day… I help people of all ages and stages of life, to bust through their Wealth Blockers.

Now you might be wondering:

How do you incorporate all FIVE of these key learning areas into your homeschool environment – specifically if you’re looking to maintain that “Organic” approach that we discussed?

And how to do it without going crazy and without it taking over your entire life?

And I just so happen to have a step-by-step training on this very topic…

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to hook you up with a 24 hour access pass to watch this training now for FREE…

In my “Bust Your Wealth Blockers” Free Online Training, I cover all 5 of those unconscious money beliefs and the exact process to rewire the thinking that is most likely sabotaging your bank balance.

You’ll discover the 3 money mistakes you can change TODAY that will immediately shift you towards welcoming more abundance and opportunity into your life.

Now, the only catch is this:

In order to claim your FREE 24 hour access pass, you must go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Well, this is what I do all day, every day… I help homeschool parents, both new and experienced, to create that Full Spectrum Learning Plan that fits with your specific Homeschool Style.

And I just so happen to have a step-by-step training on this very topic…

On this training, we cover how to create a Full Spectrum Learning plan for your specific Homeschool Style step-by-step…

Now, the only catch is this:

To be fair, in order to claim your FREE 24 hour access pass, you must go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to claim your free 24 hour access pass and get instant access to the training.

(END)

Simply click the button below to claim your free 24 hour access pass and get instant access to the training.

Go ahead and do that now, and I’ll see you on the other side minutes from this very moment.

(END)

7B. Your Next Steps S elling My Own

P roduct VIA: ( Webinar

R egistration)

Now you might be wondering…

How do you know what those 5 money beliefs are and, more importantly, how do you rewire your thinking around money so you can have more wealth and prosperity in your life?

Well, this is what I do all day, every day… I help people of all ages and stages of life, to bust through their Wealth Blockers.

And I just so happen to be hosting a

step-by-step training on this very topic in just a few days…

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to hook you up with a 24

Now you might be wondering:

How do you incorporate all FIVE of these key learning areas into your homeschool environment – specifically if you’re looking to maintain that “Organic” approach that we discussed?

And how to do it without going crazy and without it taking over your entire life?

Well, this is what I do all day, every day… I help homeschool parents, both new and experienced, to create that Full Spectrum Learning Plan that fits with your specific Homeschool Style.

And I just so happen to be hosting a training on

hour access pass to watch this training now for FREE…

You’ll discover the 3 money mistakes you can change TODAY that will immediately shift you towards welcoming more abundance and opportunity into your life.

Now, the only catch is this:

Because this is a live session that I’m hosting, you must register for this training in advance.

And to get access to this session for free, you must go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below, and when you get to the next page register for this training to get access for free.

this very topic later this week.

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to invite you to this training call for FREE…

On this training, we’re going to be covering how to create a Full Spectrum Learning plan for your specific Homeschool Style step-by-step…

Now, the only catch is this:

Because this is a live session that I’m hosting, you must register for this training in advance.

And to get access to this session for free, you must go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below, and when you get to the next page register for this training to get access for free.

So go ahead and do that now, and I’ll see you on the other side minutes from this very moment.

(END)

7C. Your Next Steps S elling My Own

P roduct VIA:

( Sales Page/Product P age)

Now you might be wondering…

How do you know what those 5 money beliefs are and, more importantly, how do you rewire your thinking around money so you can have more wealth and prosperity in your life?

Well, this is what I do all day, every day… I help people of all ages and stages of life, to bust through their Wealth Blockers.

Through my “Release Your Money Blocks Wealth Coaching Program.”

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to give you a special

discount/bonus/offer to access this in-demand Coaching Program.

In the “Release Your Money Blocks Wealth Coaching Program” you will get support to free yourself of the unconscious money beliefs that

Now you might be wondering:

How do you incorporate all FIVE of these key learning areas into your homeschool environment – specifically if you’re looking to maintain that “Organic” approach that we discussed?

And how to do it without going crazy and without it taking over your entire life?

Well, this is what I do all day, every day… I help homeschool parents, both new and experienced, to create that Full Spectrum Learning Plan that fits with your specific Homeschool Style.

And I just so happen to have an on-demand online training designed specifically for parents and carers of homeschool children.

And because you’ve made the time to take this assessment and tell me a little about you and

are most likely sabotaging your bank balance and creating difficulties in many areas of your life.

Now, the only catch is this:

Because this special d iscount/bonus/offer is going away REALLY SOON, you want to go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

To find out a little bit more about the program – how it works, how it’s structured and answer some of the questions you might have – as well as to get access to the “Release Your Money Blocks Wealth Coaching special

discount/bonus/offer, simply click the button below now, and I’ll see you on the other side minutes from this very moment.

(END)

your situation, I’d love to give you a special

discount/bonus/offer to access this training.

In this training, I give you everything you need to create a Full Spectrum Learning plan for your specific Home School Style step-by-step…

Now, the only catch is this:

So go ahead and do this right now while you’re on this page and you’re thinking about it.

To find out a little more about this program,- how it works, how it’s structured and answer some of the questions you might have – as well as to get access to the special d iscount/bonus/offer, simply click the button below now and I’ll see you on the other side minutes from this very moment.

(END)

7D. Your Next Steps

Now you might be wondering…

Now you might be wondering:

S elling My Own P roduct VIA:

( 1:1 Appointment)

How do you know what those 5 money beliefs are and, more importantly, how do you rewire your thinking around money so you can have more wealth and prosperity in your life?

Well, this is what I do all day, every day… I help people of all ages and stages of life, to bust through their Wealth Blockers.

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to give you a special/complimentary [ insert name of call or

discovery session or strategy session here] to help you create your Overcoming Money Blocks Action Plan and work out the right next steps for you.

In the 1:1 session I will take you through my simple 3 question process for tapping into unconscious money beliefs that are most likely sabotaging your bank balance and creating difficulties in many areas of your life.

Now, the only catch is this:

Because this special d iscount/bonus/offer is going away REALLY SOON, you want to go ahead and do this right now, while you’re on this page, and before that countdown timer on the

How do you incorporate all FIVE of these key learning areas into your homeschool environment – specifically if you’re looking to maintain that “Organic” approach that we discussed?

And how to do it without going crazy and without it taking over your entire life?

Well, this is what I do all day, every day… I help homeschool parents, both new and experienced, to create that Full Spectrum Learning Plan that fits with your specific Homeschool Style.

And I just so happen to have an on-demand online training designed specifically for parents and carers of homeschool children.

And because you’ve made the time to take this assessment and tell me a little about you and your situation, I’d love to give you a special/complimentary access to a special

[insert name of call or discovery session or

strategy session here].

In this 1:1 session, I help you assess how you can implement a Full Spectrum Learning plan for your specific Homeschool Style…

	top of the screen goes to zero. So go ahead and do this right now while you’re on this page and you’re thinking about it. To book your [call / strategy session / consult] simply click the button below now, and I’ll see you on the other side minutes from this very moment. (END)	Now, the only catch is this: Because this special d iscount/bonus/offer is going away REALLY SOON, you want to go ahead and do this right now, while you’re on this page, and before that countdown timer on the top of the screen goes to zero. So go ahead and do this right now while you’re on this page and you’re thinking about it. To book your [call / strategy session / consult], simply click the button below now and I’ll see you on the other side minutes from this very moment. (END)

7E. Your Next Steps S elling Someone E lse’s Product as an A ffiliate VIA: ( Vendor’s Sales F unnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)	(Alt version if you want to provide more information) Now you might be wondering: How do you incorporate all FIVE of these key learning areas into your homeschool environment – specifically if you’re looking to
		maintain that “Organic” approach that we
		discussed?

And how to do it without going crazy and without it taking over your entire life?

Well, I’d like to introduce you to something that has had a huge impact on me, and my family…

This is a training that for me changed

everything.

As a homeschool parent myself, it’s the exact approach we’ve used to create that Full Spectrum Learning Plan and experience for our children.

The training goes into detail on how to create a Full Spectrum Learning plan for your specific Homeschool Style step-by-step…

Now, I spoke to the people who created this training and was able to get special permission to share it with you here today, because you’ve made the time to take this assessment.

The only catch is, I don’t know how much longer they’re going to allow me to share it and keep it up online for free.

So all you need to do is this:

Simply click the button below to get instant access to this training minutes from this very

moment.

Then, once you’ve done that, be sure to watch the video today (while it’s still online and available for free) – and pay close attention to the part where they talk about your specific Homeschool Style…

I think it’s in the middle, about half-way through the video.

Okay, I’m going to leave you with that for now. Go ahead and do that right now.

Simply click the button below and you’ll get instant access to that video training, minutes from this very moment.

(END)

7F. Your Next Steps N o Product Yet /

P re-Launch VIA:

( Deep Dive Survey)

We are presently in the process of putting together a solution, specifically with your situation in mind.

But, before I do that, I want to make sure we take into account your feedback.

I’d appreciate your advice. Can you let me know,

We are presently in the process of putting together a solution, specifically with your situation in mind.

But, before I do that, I want to make sure we take into account your feedback.

I’d appreciate your advice. Can you let me know,

when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now?

Please click the link below to let us know.

And, and as a way of saying thanks, we will be in touch with special early access to these resources.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)!

(END)

when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now?

Please click the link below to let us know.

And, and as a way of saying thanks, we will be in touch with special early access to these resources.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)!

(END)

What Core Outcome Content Do You Use For YOUR Outcome Page Type?



1. Introduction	✅	✅	✅	✅
2. Here Are Your Results	✅	✅	✅	✅
3. Here’s What That Means	✅	✅	✅	✅
4. Mistakes	✅	✅	❌	❌
5. Agitate Mistakes	✅	✅	❌	❌
6. Here’s What You Can Do About It	✅	✅	❌	❌
7. Your Next Steps	✅ Either 7A OR 7B OR 7C OR 7D	✅ Either 7A OR 7B OR 7C OR	✅ 7E	✅ 7F

OR 7E OR 7F (Works For All)

YOUR TURN – Core Outcome Content

● 1. Confirm Outcome Page Type: E nter whether you are choosing Video, Text-Long, Text-Affiliate or Text-Pre-Launch Here

XX (you replace XX with how many buckets YOU have)

● 2. Confirm Number of Buckets:

● 3. Complete Outcome Core Content for EACH of your buckets (There are 5 templates for 5 buckets below. If you have less than 5 buckets, only do as many templates as you have buckets eg if you have 3 buckets, then complete 3 templates and leave the others blank).

● 4. Check the sharing privileges of this doc are set to “Anyone with link can view”

● 5. Enter the link to this document in your Build Your Quiz Brief so bucket can add your core content to your Quiz Outcome Pages

BUCKET #: 1	BUCKET NAME: Enter Bucket Name Here
1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It

7A. Your Next Steps S elling My Own P roduct VIA: ( Instant Webinar / S ales Video)	(END)

7B. Your Next Steps S elling My Own P roduct VIA: ( Webinar R egistration)	(END)


7C. Your Next Steps S elling My Own P roduct VIA: ( Sales Page/Product P age)	(END)

7D. Your Next Steps S elling My Own P roduct VIA: ( 1:1 Appointment)

7E. Your Next Steps Selling Someone Else’s Product as an Affiliate VIA: (Vendor’s Sales Funnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)

7F. Your Next Steps

No Product Yet /

Pre-Launch VIA:

(Deep Dive Survey)

We are presently in the process of putting together a solution, specifically with your situation in mind. But, before I do that, I want to make sure we take into account your feedback.

I’d appreciate your advice. Can you let me know, when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now?

Please click the link below to let us know.

And, and as a way of saying thanks, we will be in touch with special early access to these resources. So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)!

(END)

BUCKET #: 2	BUCKET NAME: Enter Bucket Name Here
1. Introduction

2. Here Are Your Results


3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It

7A. Your Next Steps S elling My Own P roduct VIA: ( Instant Webinar / S ales Video)	(END)


7B. Your Next Steps S elling My Own P roduct VIA: ( Webinar R egistration)	(END)

7C. Your Next Steps S elling My Own P roduct VIA: ( Sales Page/Product P age)	(END)

7D. Your Next Steps S elling My Own P roduct VIA: ( 1:1 Appointment)


7E. Your Next Steps Selling Someone Else’s Product as an Affiliate VIA: (Vendor’s Sales Funnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)

7F. Your Next Steps No Product Yet / Pre-Launch VIA: (Deep Dive Survey)	We are presently in the process of putting together a solution, specifically with your situation in mind. But, before I do that, I want to make sure we take into account your feedback. I’d appreciate your advice. Can you let me know, when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now? Please click the link below to let us know. And, and as a way of saying thanks, we will be in touch with special early access to these resources. So go ahead and do this right now while you’re on this page and you’re thinking about it. Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)! (END)

BUCKET #: 3	BUCKET NAME: Enter Bucket Name Here
1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It


7A. Your Next Steps S elling My Own P roduct VIA: ( Instant Webinar / S ales Video)	(END)

7B. Your Next Steps S elling My Own P roduct VIA: ( Webinar R egistration)	(END)

7C. Your Next Steps S elling My Own P roduct VIA: ( Sales Page/Product P age)	(END)

7D. Your Next Steps

S elling My Own P roduct VIA: ( 1:1 Appointment)

7E. Your Next Steps Selling Someone Else’s Product as an Affiliate VIA: (Vendor’s Sales Funnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)

7F. Your Next Steps No Product Yet / Pre-Launch VIA: (Deep Dive Survey)	We are presently in the process of putting together a solution, specifically with your situation in mind. But, before I do that, I want to make sure we take into account your feedback. I’d appreciate your advice. Can you let me know, when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now? Please click the link below to let us know. And, and as a way of saying thanks, we will be in touch with special early access to these resources. So go ahead and do this right now while you’re on this page and you’re thinking about it. Simply click the button below to let us know what’s on your mind so we can tailor this solution to your

needs (and get you that special early access)!

(END)

BUCKET #: 4	BUCKET NAME: Enter Bucket Name Here
1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It


7A. Your Next Steps S elling My Own P roduct VIA: ( Instant Webinar / S ales Video)	(END)

7B. Your Next Steps S elling My Own P roduct VIA: ( Webinar R egistration)	(END)

7C. Your Next Steps S elling My Own P roduct VIA: ( Sales Page/Product P age)	(END)


7D. Your Next Steps S elling My Own P roduct VIA: ( 1:1 Appointment)

7E. Your Next Steps Selling Someone Else’s Product as an Affiliate VIA: (Vendor’s Sales Funnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)

7F. Your Next Steps No Product Yet / Pre-Launch VIA: (Deep Dive Survey)	We are presently in the process of putting together a solution, specifically with your situation in mind. But, before I do that, I want to make sure we take into account your feedback. I’d appreciate your advice. Can you let me know, when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now? Please click the link below to let us know. And, and as a way of saying thanks, we will be in touch with special early access to these resources.

So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)!

(END)

BUCKET #: 5	BUCKET NAME: Enter Bucket Name Here
1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It

7A. Your Next Steps S elling My Own P roduct VIA: ( Instant Webinar / S ales Video)	(END)

7B. Your Next Steps S elling My Own P roduct VIA: ( Webinar R egistration)	(END)

7C. Your Next Steps S elling My Own P roduct VIA:

( Sales Page/Product P age)	(END)

7D. Your Next Steps S elling My Own P roduct VIA: ( 1:1 Appointment)

7E. Your Next Steps Selling Someone Else’s Product as an Affiliate VIA: (Vendor’s Sales Funnel)	I’ve found a great X X solution/approach/training XX that, given your results, might be really interesting for you. And all the information you need is on the next page… (END)

7F. Your Next Steps No Product Yet / Pre-Launch VIA: (Deep Dive Survey)	We are presently in the process of putting together a solution, specifically with your situation in mind. But, before I do that, I want to make sure we take into account your feedback. I’d appreciate your advice. Can you let me know, when it comes to X INSERT SMIQ HERE X what’s the biggest challenge you are struggling with right now?

Please click the link below to let us know.

And, and as a way of saying thanks, we will be in touch with special early access to these resources. So go ahead and do this right now while you’re on this page and you’re thinking about it.

Simply click the button below to let us know what’s on your mind so we can tailor this solution to your needs (and get you that special early access)!

(END)

QUIZ 3.0 EXPERIENCE

YOUR QUIZ REPORTS

WORKBOOK

WEEK 5 – MODULE 2, LESSON 3, SESSION 1

The Fortune Is In The Follow Up.

While your goal is to get as many people as possible to take up your Offer on their first pass through your QUIZ Funnel, there will be those who do not.

Those people are still some of your BEST prospects for buying your Offer and can be converted with the right kind of follow up.

This Lesson is all about using some very specific and proven strategies to get more people buying your Offer even AFTER they’ve left your QUIZ Funnel.

I can’t wait to share this with you! Let’s dive in!

Ryan Levesque

It’s ALL coming together! Let’s dive in!

Inc. 500 CEO, #1 Best-Selling Author of Ask and Choose and creator of the ASK Method®

Handy Links.

Here are some handy links you can use to easily access course materials and support throughout the Masterclass.

Online Learning Area QuizFunnel.com/learn Quiz Funnel Masterclass Facebook Group Shortcut QuizFunnel.com/fb Weekly Training Chat Thread on Facebook QuizFunnel.com/chat

Course Schedule.

Here are the key Course Dates and Times (remember you can also access the recordings if you can’t make it live, or you want a recap!):

All times in US Central. See what time this is in YOUR Timezone here: https://www.timeanddate.com/

“ADD TO CALENDAR” Options

You can also ADD all Events to your Calendar at once.

See this short video for information on how it works

Quiz Creation Flow.

This diagram shows the key elements of your Quiz Funnel.

IMPORTANT: You Don’t Build Your Quiz in the Same Order That People Take Your Quiz.

So while the first thing people will see when taking your Quiz is your Hook, you actually BEGIN with the end in mind by thinking about your Offer first.

Mantra.

The Mantra for today’s session is…

The Fortune is in the Follow Up

Just because someone didn’t buy from you right away, doesn’t mean they won’t become one of your best customers.

The wonderful thing about a QUIZ Funnel is that you can immediately add value, go deeper and build rapport with your Quiz Takers with your Quiz Report, emails and more.

Your Quiz Report Checklist.

1. Begin With Your Completed Core Outcome Content For All Buckets

Your Core Outcome Content Template will form the basis for much of your Follow Up Content.

2. Create Your Quiz Report Based On Your Core Outcome Content (and ImageBank)

Using your Core Outcome Content and the Quiz Results Report Template in www.QuizFunnel.com/ImageBank complete your Results Report – making one Report for EACH of your Buckets. Convert to PDF and host those files on a relevant server (wherever you store images and other files on the web). If you don’t have something, Google.com/drive is a free and easy option.

3. Create Your Quiz Follow Up Email Sequence

Using the Quiz Funnel Email Follow Up Template, create your email follow up content, choosing either the Easy, Medium or Hard level.

4. Integrate Your ESP with bucket.io

Ensure your ESP is integrated with bucket.io

5. Load Your Emails Into Your ESP

Load your email content into your ESP and set up your send schedule

6. OPTIONAL Create Your SMS Follow Up Sequence

Create your SMS message content and set up your send schedule in your preferred tool.

Remember: The Fortune is in the Follow Up!

1. Begin With Your Completed Core Outcome Content for all Buckets

Your Core Outcome Content Template will form the basis for much of your Follow Up Content.

Your Core Outcome Content has 7 main parts (although you can also draw on the other text content you create for your Quiz Pages).

Your Core Content Template includes:

1. Introduction

2. Here Are Your Results

3. Here’s What That Means

4. Mistakes

5. Agitate Mistakes

6. Here’s What You Can Do About It

7. Next Steps

This means you can essentially use your Core Outcome Content Template as the content for your Results Report!

2. Create Your Quiz Results Report Based On Your Core Outcome Content (and ImageBank).

(wherever you store images and other files on the web). If you don’t have something, Google.com/drive is a free and easy option.

One Report For Each of Your Buckets

Your Results Report Template

Cover

• Headline

Universal Text: “Your Unique Results Report”

• Subheadline

Universal Text: “Here’s Your + [INSERT QUIZ HOOK]” Example: “Here’s Your #1 Wealth Blocker”

• Avoid Naming Unique Result On Your Cover

• That Way You Can Use SAME Graphic For All Lead Pages, Emails, Reports etc

• Optional – Include Visual Model / Icons of Your Buckets Cover Letter

• Call To Action

Universal Text:“See what these results mean inside…”

1. Cover Letter

• Use your “Introduction” text from your Core Outcome Content Template (#1).

• You can also add any elements from the universal content on your Outcome Page and/or your About text from your Pre-Quiz Welcome Page if you would like.

• Relevant if Personal Brand or Leader of a B2B Brand

• If no Person, Introduce the Product and the Company

• Sign Off

• Use Full Name and Credentials

• Optional – Photo

Your Results Report Template

2. Here’s Your Result

• Use your “Here Are Your Results” content from your Core Outcome Content Template (#2).

• Optional: Show a Model or Group of Icons Featuring That Person’s Result Alongside the Other Possible Quiz Outcomes.

3. Here’s What That Means

• Use your “Here’s What That Means” content from your Core Outcome Content Template (#3).

Your Results Report Template

4 & 5. Common Mistakes

• Use the “Mistakes” and “Agitate Mistakes” content from your Core Outcome Content Template (#4 & #5).

• You can make this more visual if you want or break it into bullets / numbered text points.

6. Here’s What You Can Do About It

• Use the “Here’s What You Can Do About It” content from your Core Outcome Content Template (#6)

• You can choose to make this section more readable with bullet points, numbers and by spacing out your content to make it more readable.

Your Results Report Template

7. Your Next Step

• Use the “Next Steps” content from your Core Outcome Content Template (#7).

• Optional: Highlight the Link and Call to Action in some way

• Recommended: Make Your Final Page of the Results Report a More VISUAL Call To Action Page For Your Offer

• Remember: You Are Sending People Back To The Offer You Wanted People To Go To At The End Of Your Quiz!

3. Create Your Quiz Follow Up Email Sequence

Using the Quiz Funnel Email Follow Up Template, create your email follow up content, choosing either the Easy, Medium or Hard level.

EMAIL FOLLOW UP TEMPLATE

Subject: Your Quiz Results Are Here –>

Hi, it’s Ryan Levesque here…

And I’ve got the answer to your question – “What’s Your #1 Wealth Blocker?”

The results are in and Your #1 Wealth Blocker is: “GB” which stands for “Growth Blocker.”

What does that mean?

Well I explain it all in this special results reports I’ve prepared for you:

Go here to view your Results Report Now

In this report I outline what your results mean AND some important strategies for removing this blocker.

Looking forward to sharing your results with you! Ryan 🙂

P.S. Thankfully there are some practical and achievable steps you can take to get past the Wealth Blockers that are holding you back.

And I just so happen to have a step-by-step training on this very topic…And because you’ve made the time to take this assessment, I’d love to hook you up with a 24 hour access pass to watch this training now for FREE…

Go here to claim your free 24 hour access pass now

Create Your Quiz Follow Up Email Sequence

Using the Quiz Funnel Email Follow Up Template, create your email follow up content, choosing either the Easy, Medium or Hard level.

EASY Email Follow Up

• JUST ONE EMAIL!

• Acknowledging someone has completed the Quiz

• Providing their Quiz Results

• And link to their Results Report

• Simple Template

• Subject Line:

• Universal Text: “Your Quiz Results Are Here —>”

• Greeting and ID

• Identify Yourself

• Don’t Presume They Know You

• Warm and Friendly

• In Keeping with YOUR Style

• Share their results

• Get to this quickly

• Optional visual of their result as seen here with their outcome “Action Blocker” highlighted

• Mention the report quickly thereafter

• Ideally include a visual of the report

• Get straight into the Call to Action inviting the Report Download

• Sign off

• Second CTA in the P.S. – offering your CURE

Create Your Quiz Follow Up Email Sequence

MEDIUM Email Follow Up

• Step 1 is the Same

• Send Your Delivery Email

• Just Like in the EASY Example

• Step 2 is to Create an Ongoing Nurture Sequence

• Everyone who goes through your Quiz gets the SAME sequence

• Regardless of which Bucket they are in

• What Content Do You Put In Your Nurture Email?

• Email Nurture Framework:

• Step 1 – Tell a Story

• Step 2 – Teach a Lesson

• Step 3 – Soft Call to Action

• How Often Do You Send Your Nurture Emails?

• Rules of Thumb:

• ASAP after first contact (and definitely same day)

• Daily for the first few days so they know to expect hearing from you

• Can gradually space the emails out, but always at LEAST once per week

• Example:

• Day 0 – Email 1 (with optional additional “Hit Reply” Extra Email)

• Day 1 – 14 – An Email a Day

• Day 15 – 30 – An Email Every Other Day

• Day 30 Onwards – An Email a Week

Create Your Quiz Follow Up Email Sequence

HARD Email Follow Up

• Step 1 is the Same

• Send Your Delivery Email

• Just Like in the EASY Example

• Step 2 is to Create an Ongoing Nurture Sequence

• But UNLIKE the Medium Example

• Where Everyone who goes through your Quiz gets the SAME sequence

• Regardless of which Bucket they are in

• In the HARD option, you ADD in CUSTOMIZED Emails for Each Bucket

• So all the SAME rules of thumb apply

• Story / Lesson / CTA

• Daily at first and then spaced out over time

• Not LESS than One Email a Week

• You ALSO ADD in SOME emails that are CUSTOMIZED per bucket

• You do NOT have to Customize ALL your Nurture Emails

• Law of Diminishing Returns

• Be Strategic – eg closer to the sale

• Good content to Customize – case studies, social proof / results, images, problems, stories, anecdotes.

4. Integrate Your ESP with bucket.io

These bucket.io Knowledgebase articles will help you integrate your ESP:

1. Bucket.io Native Integration Resources

2. Bucket.io Zapier Integration Resources

5. Load Your Emails Into Your ESP

Load your email content into your ESP and set up your send schedule

6. OPTIONAL Create Your SMS Follow Up Sequence

Create your SMS message content and set up your send schedule in your preferred tool.

SMS Follow Up

• Need a Person’s PHONE Number

• ONLY Collect EMAIL at the Lead Capture Stage

• Need a REASON to Capture Phone ON or AFTER the POST-QUIZ Outcome Page

• “Secret Text Message Thread” Where People Can Get ADDITIONAL Information or Bonus Benefits

• Webinar Where People Give Their Phone Number For SMS Reminders

• 1:1 Call Where People Give Their Phone Number as Part of the Appointment Process

• Waitlist Where People Give Ther Number for Early Bird Access Notification

Congratulations!

You HAVE COMPLETED THIS STEP IN THE PROCESS…

You are all set to attract and convert your perfect customers with your QUIZ Funnel! Woo hoo!

Success Tips.

Here are some of the key mantras and mindsets that can help you all the way thorugh your Quiz Funnel and beyond as you build a successful business.

#1 Rule of LEGO

• “Follow the instructions at least once” 🙂

Emulate BEFORE You Innovate

• Commitment

• Trust the Process

Name of the Game is to STAY in the Game Until You WIN the Game! Just Keep Swimming

• Motion Breeds Clarity

Done is Better Than Perfect

You Don’t Have to Get it Perfect, You Just Have to Get it Going!

• And the BEST Time to Get it Going is Right Here, Right Now, Today!

More “#ASKisms?”

As you go through the Quiz Funnel Masterclass you will likely hear a few more “#ASKisms.”

Feel free to add any extras you pick up here and share them in the Facebook Group using the hashtag #ASKism.

Notes.

My Top 20 Email Subject Lines

The most reliable way to connect with your audience is via your own email list.

But it can be a challenge to make sure your subscribers actually OPEN and READ your emails. That’s why I am sharing my most successful subject lines of the past 12 months (as well as a sneak peek behind the scenes into why they work!).

Top 20 Subject Lines: Deconstructed

Ready to review 20 of our best performing subject lines from the past year?

Feel free to use these as inspiration for your own emails, but don’t just cut and paste blindly… read on to find out WHY they work, and HOW you can alter them for your own audience.

I’ve divided these subject lines up into ive themes:

• FOMO

• Curiosity

• Value

• Questions

• Special

Let’s dig into these themes in more detail:

FOMO

“Fear of Missing Out” (or FOMO) is a real thing, and it can help you drive opens for your emails, like these examples:

• 1. Major Opportunity

• 2. TIME SENSITIVE: The Doors are OPEN!

• 3. Early action bonus: Don’t miss out!

• 4. We’re closing the doors…

Fear of Missing Out’ is a real thing, and it can drive email opens.

No one wants to miss out… especially when something is “major!”

Curiosity

If you lead with curiosity you can often inspire people to open your emails to find out what’s inside?

Feel free to use these as inspiration for your own emails, but don’t just cut and paste blindly… read on to find out WHY they work, and HOW you can alter them for your own audience.

• 5. Oh no! 🙁

• 6. Sorry 🙁

• 7. Bye ;-(

Call these “Small but Mighty!”

These are some of the shortest subject lines we’ve ever used… but don’t let their brevity fool you. The combination of the one (or two) words with a sad emoji led to huge results for us.

They spark curiosity and seem like an email from a friend.

Value

Value subject lines do several things well: First, they promise valuable information. Second, they include specifics (dollar amounts, time frames, etc.).

These “value” emails are perennial high performers:

8. FREE: ASK Method Step-by-Step (PDF Blueprint Inside)

9. CASE STUDY: $17.50/hr to $25K/ mo in < 1 Year

10. Q&A: The ASK Method vs. Other programs (pros and cons)

11. CASE STUDY: From “Struggling” to $470K… in just 5 days…

12. REPLAY: Guided Tour – the NEW ASK 2.0 Masterclass

No one can pass up a detailed case study or step-by-step guide!

Questions

Questions as subjects lines almost demand the reader to answer, at least in his or her head. But not only that, they hint at the content included in the email… and lead to great open rates.

Take a look at these high-performing examples:

13. Wanna work with ME and my team directly??

14. ASK Coaching & Mentorship: Got QUESTIONS??

15. Wanna get CERTIFIED in the ASK Method?

16. Are you making 6 figures or more? (Y/N)

Think about the questions you can ask to get people opening your emails.

Special

Using “Special” words that evoke emotion or disrupt people’s patterns can be hugely effective. I mean, how can you scroll past something marked “URGENT” or that includes an “over-the-top bonus” or a “special gift?” Most people can’t… which is why the open rates on these emails are so high!

These top-performing subject lines of ours all contain “special” words:

17. URGENT: Over-the-top bonus alert…

18. Knock knock, special gift coming your way…

19. Peek inside the ASK vault

20. A secret behind 5 billion dollar success

My Favorite Subject Line of All Time

Now, I promised you 20 subject lines, but I love to overdeliver… which is why I’m ending this list with my favorite subject line of all time:

21. Do You HATE Me?

Talk about evoking emotion! It also asks a direct question and is on the short side. Combine all those elements and you’ve got a real winner. Time and time again, it performs for me and for my ASK Method students.

This idea of ASKING people for their feedback and constantly keeping a client-centred approach is central to the ASK Method.

And once people open and read it, they move on to provide you valuable information about why they didn’t buy your product (or take you up on a special offer).

This leads to an open-ended survey form, or you can just ask them to *HIT REPLY* to the email.

And even though the “hate” part is tongue in cheek, the combination of using the word “hate” and implying that someone might hate you gives people the urge to respond.

Because even the suggestion that they might hate you often prompts your audience to leave you long and detailed answers in an attempt to show you that no, they don’t really hate you at all.

The ‘Do You Hate Me’ email might be a little scary to send at first, and you do have to know your audience (I like to use the winky emoticon to lighten it up for certain markets), but the feedback that you get will be worth it.

How to Write Killer Email Subject Lines

Subject line inspiration is EVERYWHERE.

Ads. Magazine headlines in the checkout lane at the grocery store. Article headlines from places like Alltop, Reddit, Buzzfeed, etc. Emails you receive.

To keep track, create a “swipe file” email account, subscribing to the top marketers and copywriters in your niche and others. Then, when you need ideas, you can flip through this account and get inspired.

But remember…

When in Doubt, Test

So many marketers I know DON’T split test on a regular basis… and that’s a HUGE mistake.

How do you know what your audience will respond to if you don’t constantly A/B test? And it’s not something to do just at launch time. You need to be testing all the time, so you can build a stash of your highest performing subject lines to use when you really need them, like during a launch.

3 Tips for Tes

ON79

QFMCWORKBOOK

YOUR QUIZ HOOK WORKBOOK

Let’s Find the Winning Hook For Your QUIZ!

WELCOME!

Handy Links.

Course Schedule.

Quiz Creation Flow.

Your Quiz Hook Checklist.

1. Start With Your Offer

3. Brainstorm Your Framework

Brainstorm Your Framework

4. Brainstorm Your Quiz Hook

6 Quiz Hook Formats

6 Quiz Hook Formats

Brainstorm Your Quiz Hook

5. Make a Shortlist of 4 Quiz Hooks

Shortlist Examples – Quiz Hook

Shortlist Examples – Quiz Hook

Shortlist Examples – Quiz Hook

Make a Shortlist of 4 Quiz Hooks

6. Test Your 4 Quiz Hooks

Test Your 4 Quiz Hooks

Test Your 4 Quiz Hooks

Test Your 4 Quiz Hooks

Test Your 4 Quiz Hooks

Test Your 4 Quiz Hooks

7. Select Your Winning Hook

Select Your Winning Hook

Ryan’s Success Tips.

More “#Ryanisms?”

Notes.

Notes.

Notes.